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Issue 4 2018

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ingredients<br />

41<br />

use. “Science and industry must<br />

work together to combat the<br />

pandemic dimensions of obesity,”<br />

he stated, citing a study in which<br />

data from continuous blood<br />

glucose measurements, intestinal<br />

microbial analysis and test meals<br />

were clustered to define certain<br />

diet types. “In such cases,” he<br />

noted, “it would be sufficient to<br />

make a few dietary adjustments<br />

to achieve balanced blood sugar<br />

levels and weight loss.”<br />

Joana Maricato, Head of Market<br />

Research at New Nutrition<br />

Business, addressed Personalised<br />

Nutrition from a consumer<br />

perspective, observing: “People<br />

are confused by changing<br />

nutrition guidelines and the<br />

multitude of recommendations,<br />

especially in the new media. As a<br />

result, consumers are increasingly<br />

creating their own personalised<br />

diets, which might be a gap<br />

in the market and something<br />

that’s currently being served by<br />

smaller brands and e-commerce<br />

companies.”<br />

For Dr Jo Goossens, shiftN,<br />

Personalised Nutrition can only<br />

succeed with a 360° approach. It<br />

needs a network of contributors<br />

from medicine, pharmacy and the<br />

food industry, as well as health<br />

service, technology and analysis<br />

providers such as the NGO<br />

and EU-funded digital platform<br />

Quisper.<br />

Putting it into practice<br />

Dominik Burziwoda, CEO<br />

of Perfood, introduced the<br />

MillionFriends programme, which<br />

offers Personalised Nutrition<br />

solutions. Collected data has<br />

shown that not only are reactions<br />

to food individual, some subjects<br />

even responded adversely to<br />

apparently healthy foods such<br />

as whole grains or tomatoes.<br />

“Food manufacturers could<br />

have their products tested in<br />

Following its<br />

successful launch,<br />

the innovation<br />

summit plans to<br />

become a regular<br />

series of events to<br />

reflect the rapid<br />

developments in the<br />

field of Personalised<br />

Nutrition<br />

a study and thus find out how<br />

this affects blood sugar levels<br />

and the microbiome to further<br />

optimise it,” suggested Dominik.<br />

Michael Gusko, Managing<br />

Director of GoodMills Innovation,<br />

mentioned the current boom<br />

for self-optimisation to promote<br />

Personalised Nutrition and<br />

presented innovative solutions<br />

from the fields of technology,<br />

nutritional supplements and the<br />

food industry.<br />

In an accompanying exhibition,<br />

the conference participants were<br />

able to exchange ideas with the<br />

speakers and learn more about<br />

their work on Personalised<br />

Nutrition. Prof. Dr Björn P.<br />

Jacobsen from foodRegio e.V.<br />

noted: “Personalised Nutrition<br />

is the way to a healthy future.<br />

We hope that our visitors were<br />

not only able to benefit from the<br />

presentations, but also from the<br />

spirit of change at this summit.<br />

Such revolutionary concepts now<br />

need the innovation and energy of<br />

the greater food industry.”<br />

Collaboration with Anuga:<br />

NEWTRITION X. in Cologne next<br />

year<br />

Following its successful launch,<br />

the innovation summit plans to<br />

become a regular series of events<br />

to reflect the rapid developments<br />

in the field of Personalised<br />

Nutrition. In 2019, Anuga<br />

(Cologne, Germany), the world’s<br />

largest trade fair for the food<br />

industry, will provide the perfect<br />

setting for NEWTRITION X. on 6<br />

October.<br />

Anuga Director, Lorenz Alexander<br />

Rau, concluded: “NEWTRITION X.<br />

has brought science and industry<br />

together. The next step is now to<br />

jointly develop solutions to make<br />

Personalised Nutrition usable<br />

for retailers and end consumers.<br />

Anuga is the meeting place for<br />

industry and retail where we can<br />

bring this trend-setting topic into<br />

the spotlight of the international<br />

food industry.” n<br />

Newtrition X<br />

https://foodregio.de/en/newtritionx<br />

issue four <strong>2018</strong> www.foodmagazine.eu.com

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