Issue 4 2018
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ingredients<br />
41<br />
use. “Science and industry must<br />
work together to combat the<br />
pandemic dimensions of obesity,”<br />
he stated, citing a study in which<br />
data from continuous blood<br />
glucose measurements, intestinal<br />
microbial analysis and test meals<br />
were clustered to define certain<br />
diet types. “In such cases,” he<br />
noted, “it would be sufficient to<br />
make a few dietary adjustments<br />
to achieve balanced blood sugar<br />
levels and weight loss.”<br />
Joana Maricato, Head of Market<br />
Research at New Nutrition<br />
Business, addressed Personalised<br />
Nutrition from a consumer<br />
perspective, observing: “People<br />
are confused by changing<br />
nutrition guidelines and the<br />
multitude of recommendations,<br />
especially in the new media. As a<br />
result, consumers are increasingly<br />
creating their own personalised<br />
diets, which might be a gap<br />
in the market and something<br />
that’s currently being served by<br />
smaller brands and e-commerce<br />
companies.”<br />
For Dr Jo Goossens, shiftN,<br />
Personalised Nutrition can only<br />
succeed with a 360° approach. It<br />
needs a network of contributors<br />
from medicine, pharmacy and the<br />
food industry, as well as health<br />
service, technology and analysis<br />
providers such as the NGO<br />
and EU-funded digital platform<br />
Quisper.<br />
Putting it into practice<br />
Dominik Burziwoda, CEO<br />
of Perfood, introduced the<br />
MillionFriends programme, which<br />
offers Personalised Nutrition<br />
solutions. Collected data has<br />
shown that not only are reactions<br />
to food individual, some subjects<br />
even responded adversely to<br />
apparently healthy foods such<br />
as whole grains or tomatoes.<br />
“Food manufacturers could<br />
have their products tested in<br />
Following its<br />
successful launch,<br />
the innovation<br />
summit plans to<br />
become a regular<br />
series of events to<br />
reflect the rapid<br />
developments in the<br />
field of Personalised<br />
Nutrition<br />
a study and thus find out how<br />
this affects blood sugar levels<br />
and the microbiome to further<br />
optimise it,” suggested Dominik.<br />
Michael Gusko, Managing<br />
Director of GoodMills Innovation,<br />
mentioned the current boom<br />
for self-optimisation to promote<br />
Personalised Nutrition and<br />
presented innovative solutions<br />
from the fields of technology,<br />
nutritional supplements and the<br />
food industry.<br />
In an accompanying exhibition,<br />
the conference participants were<br />
able to exchange ideas with the<br />
speakers and learn more about<br />
their work on Personalised<br />
Nutrition. Prof. Dr Björn P.<br />
Jacobsen from foodRegio e.V.<br />
noted: “Personalised Nutrition<br />
is the way to a healthy future.<br />
We hope that our visitors were<br />
not only able to benefit from the<br />
presentations, but also from the<br />
spirit of change at this summit.<br />
Such revolutionary concepts now<br />
need the innovation and energy of<br />
the greater food industry.”<br />
Collaboration with Anuga:<br />
NEWTRITION X. in Cologne next<br />
year<br />
Following its successful launch,<br />
the innovation summit plans to<br />
become a regular series of events<br />
to reflect the rapid developments<br />
in the field of Personalised<br />
Nutrition. In 2019, Anuga<br />
(Cologne, Germany), the world’s<br />
largest trade fair for the food<br />
industry, will provide the perfect<br />
setting for NEWTRITION X. on 6<br />
October.<br />
Anuga Director, Lorenz Alexander<br />
Rau, concluded: “NEWTRITION X.<br />
has brought science and industry<br />
together. The next step is now to<br />
jointly develop solutions to make<br />
Personalised Nutrition usable<br />
for retailers and end consumers.<br />
Anuga is the meeting place for<br />
industry and retail where we can<br />
bring this trend-setting topic into<br />
the spotlight of the international<br />
food industry.” n<br />
Newtrition X<br />
https://foodregio.de/en/newtritionx<br />
issue four <strong>2018</strong> www.foodmagazine.eu.com