Issue 4 2018

62 company news
DuPont Nutrition & Health survey reveals the key to senior nutrition
A DuPont Nutrition & Health consumer survey has identified the top health
concerns of European seniors and found that active ingredients are a
primary driver of senior nutrition purchases. For food manufacturers, the
findings reveal a realm of opportunities to develop targeted nutritional
products for active adults as they age.
DuPont has used the insights in a range of healthy aging ingredient
solutions that deliver documented benefits for muscle, digestive and
immune health in appealing food formats.
Targeted nutrition for health concerns
Population figures from Eurostat forecast that one in four EU citizens will
be aged 65 or above by 2040. Statistics also show that the later years
of life are typically dominated by poor health. A combination of targeted
nutrition and exercise can help delay the aging process, so seniors stay fit and active for longer.
“A growing number of manufacturers are already acting on the opportunities to aim new food products at the healthy
nutrition market. With our survey, we wanted to understand the main health concerns of the senior consumer group,
which kinds of nutritional products they already buy and what triggers their purchases. Such insights help define the
best market positioning for new products,” said Leonardo Rubio Anselmi, Regional Beverage and Bars Marketing
Manager at DuPont.
Active ingredients drive purchases
A total of 900 active seniors aged 60 to 75 participated in the survey, which was conducted in Germany, Italy and the
UK. More than 73 percent claimed to follow a balanced diet, and close to 68 percent stated that active ingredients are
the main driver when they buy nutritional food products.
This is where DuPont can support food product development for the growing senior nutrition segment. In clinical
studies, the plant proteins, probiotic cultures and prebiotic fibre in the DuPont healthy aging portfolio have been seen to
make a positive contribution to muscle mass, digestive health and/or immune health.
“We know, for example, that senior adults need to consume 1.2g of protein per kilo body weight a day and take regular
exercise to maintain their muscle mass. By consuming probiotic cultures and prebiotic fibre, they also support a good
gut balance, which is key to a well-functioning digestive and immune system,” said Jane Whittaker, Regional Beverage
Application Lead.
Inspirational concepts – and a white paper
DuPont has developed a series of inspirational concepts to demonstrate the application opportunities with its healthy
aging solutions. Other functional ingredients, including stabilizers, sugar replacers and texturants, ensure the concepts
are as appealing as they are nutritious.
A white paper with more detailed insights from the DuPont senior consumer survey is available for download here. Get
in touch for information about DuPont healthy aging solutions and concepts. n
KUK and MANE announce partnership in Central & Eastern Europe
KUK is pleased to announce its partnership with MANE in distribution of flavours
in Central & Eastern Europe. Andreas Reichenbach, Commercial Director Flavours
& Fragrances CEE, CIS & Turkey at MANE, said: “This agreement will allow us to
increase significantly our coverage throughout the Eastern European region. We are
also confident that thanks to KUK’s wide geographical presence and its profound
technical expertise our customers will be serviced and accompanied in a faster and
more efficient manner.”
“Building on an experience of more than 145 years, MANE represents the ‘French
Savoir Faire’ in the flavours and fragrances fields. By including MANE flavours in
KUK’s portfolio, we are offering a complete range of high quality ingredients to our
customers. We trust that the new agreement will soon prove successful and that it
will be beneficial for both MANE and our customers,” added Anton Kirchtag, CEO
of KUK. n
www.foodmagazine.eu.com issue four 2018