Global Reggae Charts - Issue #19 / December 2018
Inside you can find the latest reggae album, single, and riddim charts based on votes by radio DJs and music directors from around the world.
Inside you can find the latest reggae album, single, and riddim charts based on votes by radio DJs and music directors from around the world.
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BUSINESS<br />
INSIGHT<br />
global reggae charts<br />
insight<br />
INTERVIEW<br />
AM: Related, how did you know the time was right<br />
to expand beyond the <strong>Reggae</strong> Rajahs brand?<br />
This month we feature some business insights – on developing<br />
multiple brands, reaching the right audience, and promoting<br />
reggae far from Jamaica – courtesy of General Zooz,<br />
a member of leading Indian reggae act the <strong>Reggae</strong> Rajahs.<br />
Over the past few years, the Rajahs have created a hand-built<br />
sound system and organized an increasingly-popular reggae<br />
festival.<br />
GZ: Well, I don’t really see it as expanding beyond<br />
the <strong>Reggae</strong> Rajahs brand, but more as an extension<br />
of the <strong>Reggae</strong> Rajahs brand. <strong>Reggae</strong> Rajahs started<br />
as a group of reggae music lovers in India committed<br />
to playing and spreading reggae around the country.<br />
Both the sound system and Goa Sunsplash are tools<br />
that enable us to further this mission.<br />
Anderson Muth: You’re nearing your tenth anniversary<br />
as the <strong>Reggae</strong> Rajahs, a journey that includes<br />
touring abroad and domestically. Two projects – the<br />
10,000 Lions Sound System and Goa Sunsplash festival<br />
– both emerged in 2016, with the festival’s fourth<br />
incarnation scheduled for the 12th and 13th of January,<br />
2019. How did<br />
you know the time<br />
was right to create<br />
a sound system and<br />
develop a festival?<br />
Which came first, and<br />
what is the relationship<br />
between the two?<br />
AM: What are the advantages of having multiple<br />
overlapping brands within India’s reggae market?<br />
GZ: Well I guess the biggest advantage is that these<br />
brands are helping us create our own scene. Clubs<br />
and bars in India had a problem with roots reggae<br />
General Zooz: Well,<br />
both had been in<br />
the works for a long<br />
time. It so happened<br />
that everything came<br />
together in those few<br />
months (late 2015/<br />
early 2016) and we<br />
were able to complete<br />
building the sound<br />
and host the first<br />
edition of the festival<br />
within days of each other. I would say 10,000 Lions<br />
Sound System and Goa Sunsplash are intrinsically<br />
linked. Both are community projects with a crossover<br />
in terms of team members, and 10,000 Lions<br />
has always had its own stage at Goa Sunsplash (in<br />
2016 it was the only stage).<br />
because it was too slow. Now, with 10,000 Lions<br />
Sound System, the true power of roots music is<br />
there for everyone to see, to the point where the<br />
sound system now has a stage at one of the most<br />
popular festivals in India, VH1 Supersonic. Venues<br />
and festivals in India were not booking our reggae<br />
global reggae charts | issue 19 / dec 2019<br />
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