Audible-Deck_04262015_v6

Recommendations

Info

CHANNEL PLANNING DEMAND GENERATION TV TEST TV & DIGITAL RADIO OUTDOOR & EXPERIMENTAL DEMAND HARVEST PODCAST SPONSORSHIP DIGITAL VIDEO DR: 80% MOBILE & PAID SOCIAL, 20% DESKTOP JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER //
CHANNEL PLANNING Prioritize budget for ATL based on commute times (30 mins+) //
Page 1 and 2: APRIL 27, 2015 RESPONSE TO AUDIBLE
Page 3 and 4: AUDIBLE 417K $50m Active Listeners
Page 5 and 6: 2012 BRAND STUDY SHOWED ROOM TO GRO
Page 7 and 8: POSITIVE GROWTH SEEN ACROSS THE BOA
Page 9 and 10: DEFINING OUR AUDIENCE
Page 11 and 12: THE SWEET SPOT A combination of beh
Page 13 and 14: KEY SURVEY & RESEARCH FINDINGS 57%
Page 15 and 16: MEDIA APPROACH CURIOUS PEOPLE WANT
Page 17 and 18: MEDIA APPROACH Universal Truth Bran
Page 19: MEDIA APPROACH ‘COMPLEMENT YOUR F
Page 22 and 23: RESEARCH TV DIGITAL RADIO OUTDOOR &
Page 24 and 25: SUGGESTED BUDGET SPLIT 8 2 27 6 2 5
Page 28 and 29: CITY PRIORITIZATION Seattle San Fra
Page 30 and 31: MODELING
Page 32 and 33: ECONOMETRICS MODELING DATA • Ensu
Page 34 and 35: ANALYTICS TO PARSE THROUGH BIG DATA
Page 36 and 37: MODELING PROCESS Depending on the a
Page 38 and 39: DATA DETAILS: EXAMPLE Models levera
Page 40 and 41: BUILDING MODELS Models take histori
Page 42 and 43: TIME SERIES BASE VS MARKETING ATTRI
Page 44 and 45: RESULTS Digital/print publisher sus
Page 46 and 47: WHY DO WE NEED IT? The “70/20/10
Page 48 and 49: 70% EXAMPLES 70% DRIVE EFFICIENCY E
Page 50 and 51: 10% EXAMPLES 10% BREAK NEW GROUND I
Page 52 and 53: TEST & LEARN
Page 54 and 55: TEST & LEARN TEST & LEARN APPROACH
Page 56 and 57: PARTNER TEST - COMPARATIVE CATEGORI
Page 58 and 59: TESTING TRADITIONAL ABOVE THE LINE
Page 60 and 61: CORRELATION MEASUREMENT INDIRECT ME
Page 62 and 63: REPORTING Dashboard which combines
Page 64 and 65: PACING SUMMARY //
Page 66 and 67: CROSS-CHANNEL DASHBOARD Regional Br
Page 69 and 70: TECH SOLUTIONS ECOSYSTEM By selecti
Page 71 and 72: AD SERVERS Ad servers store creativ
Page 73 and 74: DMPS Data Management Platforms (DMP
Page 75 and 76: MULTI-TOUCH PLATFORMS Multi-touch a
Page 77 and 78:
VISUALIZATION TOOLS Visualization t
Page 79 and 80:
MEASUREMENT
Page 81 and 82:
ATL NON-DIGITAL KPIS Channels: TV,
Page 83 and 84:
BTL DIGITAL KPIS Channels: Desktop
Page 85 and 86:
FORECASTING IMMEDIATE Build a media
show all

Audible-Deck_04262015_v6

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?