Audible-Deck_04262015_v6
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IN-APP ATTRIBUTION SDKS<br />
In-app attribution SDKs are designed to track in-app conversion events and attribute them back to a mobile-media<br />
partner. Post-backs are sent to partners when they drive a conversion. These real-time data points allow media<br />
partners to maximize their optimization algorithms.<br />
KEY BENEFITS CHALLENGES CRITERIA<br />
Provides lastclick<br />
attribution of<br />
conversions<br />
Requires<br />
implementation of the<br />
SDK into the app<br />
Number of integrated<br />
media partners<br />
Helps media partners<br />
optimize<br />
No reliable impressionbased<br />
tracking<br />
Reporting interface<br />
Allows for budget<br />
allocation based on<br />
cost per action<br />
Routine QA is required<br />
to ensure proper<br />
postbacks to partners<br />
Ability to track multiple<br />
conversions<br />
Possible Partners<br />
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