Audible-Deck_04262015_v6
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
TESTING TRADITIONAL<br />
ABOVE THE LINE MEASUREMENT APPROACH<br />
NE<br />
3 TEST CITIES<br />
3 CONTROL CITIES<br />
PRE-CAMPAIGN<br />
BENCHMARKS<br />
ABOVE THE LINE<br />
ACTIVITY<br />
POST-CAMPAIGN<br />
BENCHMARKS<br />
SW<br />
3 TEST CITIES<br />
3 CONTROL CITIES<br />
BRAND SURVEY<br />
BRAND SURVEY<br />
MW<br />
3 TEST CITIES<br />
3 CONTROL CITIES<br />
AVERAGE CLICK<br />
THROUGH RATE<br />
AVERAGE<br />
CLICK-TO-TRIAL RATE<br />
AVERAGE TRIAL<br />
VOLUME<br />
LOCAL TV, E.G.<br />
AVERAGE CLICK<br />
THROUGH RATE<br />
AVERAGE<br />
CLICK-TO-TRIAL RATE<br />
AVERAGE TRIAL<br />
VOLUME<br />
SE<br />
3 TEST CITIES<br />
3 CONTROL CITIES<br />
SITE TRAFFIC<br />
SITE TRAFFIC<br />
NW<br />
3 TEST CITIES<br />
3 CONTROL CITIES<br />
//
Change language