Audible-Deck_04262015_v6
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AD SERVERS<br />
Ad servers store creative units and systematically deliver them to sites and<br />
apps; they also enable delivery reporting and conversion tracking. Many<br />
ad servers now have both desktop and mobile capabilities.<br />
KEY BENEFITS CHALLENGES CRITERIA<br />
Increased creative<br />
rotation control<br />
Pricing can be<br />
prohibitive for high<br />
impression plans<br />
Number of partner<br />
integrations<br />
Unified digital<br />
reporting<br />
Conversion<br />
attribution for<br />
(m)web events<br />
Pixel implementation<br />
required for conversion<br />
attribution<br />
Often limited in-app<br />
conversion tracking<br />
Mobile capability<br />
Server uptime<br />
Possible Partners<br />
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