Audible-Deck_04262015_v6

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CORRELATION MEASUREMENT INDIRECT MEASUREMENT OF TRADITIONAL & DIGITAL MEDIA IMPACT (ILLUSTRATION PURPOSES ONLY) • Ongoing analysis of trends and correlations with media spend to further measure media impact beyond direct attribution • Measuring the effectiveness of media spend which cannot be directly attributed to conversions • Leveraging output to craft test & learn scenarios to prove/disprove correlation hypotheses //
REPORTING
Page 1 and 2:
APRIL 27, 2015 RESPONSE TO AUDIBLE
Page 3 and 4:
AUDIBLE 417K $50m Active Listeners
Page 5 and 6:
2012 BRAND STUDY SHOWED ROOM TO GRO
Page 7 and 8:
POSITIVE GROWTH SEEN ACROSS THE BOA
Page 9 and 10: DEFINING OUR AUDIENCE
Page 11 and 12: THE SWEET SPOT A combination of beh
Page 13 and 14: KEY SURVEY & RESEARCH FINDINGS 57%
Page 15 and 16: MEDIA APPROACH CURIOUS PEOPLE WANT
Page 17 and 18: MEDIA APPROACH Universal Truth Bran
Page 19: MEDIA APPROACH ‘COMPLEMENT YOUR F
Page 22 and 23: RESEARCH TV DIGITAL RADIO OUTDOOR &
Page 24 and 25: SUGGESTED BUDGET SPLIT 8 2 27 6 2 5
Page 26 and 27: CHANNEL PLANNING DEMAND GENERATION
Page 28 and 29: CITY PRIORITIZATION Seattle San Fra
Page 30 and 31: MODELING
Page 32 and 33: ECONOMETRICS MODELING DATA • Ensu
Page 34 and 35: ANALYTICS TO PARSE THROUGH BIG DATA
Page 36 and 37: MODELING PROCESS Depending on the a
Page 38 and 39: DATA DETAILS: EXAMPLE Models levera
Page 40 and 41: BUILDING MODELS Models take histori
Page 42 and 43: TIME SERIES BASE VS MARKETING ATTRI
Page 44 and 45: RESULTS Digital/print publisher sus
Page 46 and 47: WHY DO WE NEED IT? The “70/20/10
Page 48 and 49: 70% EXAMPLES 70% DRIVE EFFICIENCY E
Page 50 and 51: 10% EXAMPLES 10% BREAK NEW GROUND I
Page 52 and 53: TEST & LEARN
Page 54 and 55: TEST & LEARN TEST & LEARN APPROACH
Page 56 and 57: PARTNER TEST - COMPARATIVE CATEGORI
Page 58 and 59: TESTING TRADITIONAL ABOVE THE LINE
Page 62 and 63: REPORTING Dashboard which combines
Page 64 and 65: PACING SUMMARY //
Page 66 and 67: CROSS-CHANNEL DASHBOARD Regional Br
Page 69 and 70: TECH SOLUTIONS ECOSYSTEM By selecti
Page 71 and 72: AD SERVERS Ad servers store creativ
Page 73 and 74: DMPS Data Management Platforms (DMP
Page 75 and 76: MULTI-TOUCH PLATFORMS Multi-touch a
Page 77 and 78: VISUALIZATION TOOLS Visualization t
Page 79 and 80: MEASUREMENT
Page 81 and 82: ATL NON-DIGITAL KPIS Channels: TV,
Page 83 and 84: BTL DIGITAL KPIS Channels: Desktop
Page 85 and 86: FORECASTING IMMEDIATE Build a media
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Audible-Deck_04262015_v6

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