Audible-Deck_04262015_v6
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ANALYTICAL ROADMAP<br />
Start small: Ensure data collection and analytics plan is a pragmatic solution that starts small and<br />
builds out sophistication as results are proven through test & learns.<br />
Since it takes time to source all the data sources, provide files with proper dimensions, an effective<br />
approach would be to address specific marketing strategy and business questions in a tiered approach.<br />
ATTRIBUTE ACQUISITIONS ACROSS<br />
MARKETING CHANNELS AND BASE<br />
• McKinsey<br />
• Accenture<br />
Management Consultants<br />
OPTIMIZE PORTFOLIO OF AUDIENCE<br />
SEGMENTS AND THEIR CHANNELS<br />
OPTIMIZE CREATIVE MESSAGING<br />
• Marketing Revolution<br />
• Nielsen<br />
Agent-Based Modeling<br />
• ThinkVine<br />
IDENTIFY IMPACT OF LONG-TERM BRAND EQUITY<br />
• Adometry<br />
• VisuallQ<br />
Regression-Based Modeling<br />
• MMA<br />
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