Audible-Deck_04262015_v6
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
MEDIA NEEDS TO CONTRIBUTE ON TWO FRONTS<br />
Would advocate audiobooks<br />
Would maybe advocate audiobooks<br />
Would not advocate audiobooks<br />
AWARENESS<br />
100%!<br />
90%!<br />
Make them aware of <strong>Audible</strong>, push to trial<br />
WILLINGNESS TO ADVOCATE AUDIOBOOKS<br />
80%!<br />
70%!<br />
60%!<br />
50%!<br />
40%!<br />
30%!<br />
20%!<br />
10%!<br />
Push to trial if not<br />
currently a customer<br />
Convince them of the<br />
value of audiobooks,<br />
push to trial<br />
Not a focus<br />
Make them aware of <strong>Audible</strong>, convince them of<br />
the value of audiobooks, push to trial<br />
Not a focus<br />
CONSIDERATION<br />
0%!<br />
0%! 10%! 20%! 30%! 40%! 50%! 60%! 70%! 80%! 90%! 100%!<br />
Source: Primary Research, M&C Saatchi Mobile - Web Survey 2015<br />
//
Change language