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Estetica Magazine ASIA Edition (4/2018)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

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<strong>ASIA</strong><br />

the Hair<strong>Magazine</strong><br />

PRO BUZZ<br />

Products, salon<br />

design, & people<br />

IN VOGUE<br />

Celebs & hair trends<br />

for the coming season<br />

GATHERINGS<br />

Coverage of industry<br />

events worldwide


<strong>Estetica</strong> n. 4/<strong>2018</strong><br />

contents<br />

Publisher and<br />

MANAGING Director<br />

Roberto Pissimiglia<br />

INTERNATIONAL<br />

EditorIAL DIRECTOR<br />

Sergi Bancells<br />

sergi@esteticamagazine.com<br />

<strong>Estetica</strong>Network<br />

Editor-in-Chief<br />

Laura Castelli<br />

l.castelli@estetica.it<br />

International Editorial<br />

Coordinator<br />

Fatima Pilone<br />

f.pilone@estetica.it<br />

FEATURES EDITOR<br />

Gary Kelly<br />

estetica.uk@lineone.net<br />

Editorial Staff<br />

Alice Gioannini<br />

adtraffic@estetica.it<br />

Sales & PR Asia-Pacific<br />

Luisa Barberis<br />

Layout<br />

Manuela Artosi<br />

m.artosi@estetica.it<br />

Davide Cardente<br />

d.cardente@estetica.it<br />

España<br />

Sergi Bancells, Elisabet Parra,<br />

Bel M. Dolla, Cristina Hernández<br />

Deutsche Ausgabe<br />

Michaela Dee<br />

France<br />

Stéphanie Argentin, Marie Coccoluto<br />

UK<br />

Gary Kelly, Maria Weijers<br />

Italia<br />

Lucia Preziosi<br />

Glorianna Vaschetto<br />

México-Latinoamérica<br />

Sergi Bancells, Erika del Paso,<br />

Héctor Ramírez, Ernesto Álvarez,<br />

Karla Cuéllar, Fernando Farfán<br />

USA<br />

Sergi Bancells, Marie Scarano<br />

DIGITAL<br />

Matteo Franceschini Beghini,<br />

Erica Balduini, Ludovica Cavalli,<br />

Erika Marchese, Wilma Sommariva,<br />

Valentina Stella<br />

Looks Margaret Zhang 4<br />

Design Timeless Chic 6<br />

Vision Enhance & Empower 8<br />

Events World Champs 72<br />

Events Trend Vision Evolution 74<br />

international trends<br />

We All a Bob 17<br />

International Hairdressing Awards 2019 48<br />

Trendsetting<br />

haircolours for<br />

all occasions…<br />

and everyday<br />

looks!<br />

Fabulous over-the-top industry shows<br />

brimming with inspiration.


Margaret Zhang<br />

Dick Lau is the genius behind many of Taiwan’s cuttingedge<br />

celebrity styles. Here’s his take on photographer and<br />

writer Margaret Zhang’s colourfully creative hair journey.<br />

Getty Images<br />

Getty Images<br />

Dick Lau is the founder and creative director of H-PARK and HEADLINE, two of the hair industry leaders and top<br />

trendsetting salons in Taiwan. With more than 30 years' experience in the hair industry, Dick is the mastermind<br />

behind the looks of countless Asian superstars such as Eddie Peng, David Tao, Gigi Liang, and Valen Hsu. Despite<br />

being one of the country's top hair gurus, Dick retains a charming modesty and is always open to embracing new<br />

techniques and international hair trends; this makes him popular with many luxury brands and fashion magazines,<br />

working frequently in partnership with Chanel, Christian Dior, Vogue, Marie Claire, and Elle.


Getty Images<br />

Getty Images<br />

Margaret's<br />

eye-catching hair<br />

colour adds the<br />

perfect compliment<br />

to her strong<br />

fashion statements.<br />

Margaret Zhang is<br />

a fashion influencer<br />

extraordinaire,<br />

with almost 1<br />

million followers<br />

on Instagram.<br />

photos @margaret_zhang<br />

DICK LAU ON... MARGARET ZHANG<br />

“In the image top right, Margaret is wearing a totally on-trend leather tube dress with a denim jacket over<br />

it: this outfit speaks volumes about the fact that she is a fashion influencer. She is so good at mix & match<br />

using conflicting and contrasting fashion elements, textures and fabrics to create a personalised, edgy<br />

style. This also shows off her uniqueness and individuality. With beautiful high cheek bones, an angular<br />

face and full lips, Margaret’s facial features make her look cool, girly and yet slightly boyish at the same<br />

time. The pink-toned hair suits Margaret very well since the raspberry pink and smoky purple convey<br />

both her avant-garde style while reflecting her soft and feminine side. The eye-catching colour also<br />

becomes the main focal point and adds the perfect compliment to her strong fashion statements.”<br />

“She is so good at mix & matching<br />

elements, textures and fabrics”<br />

looks<br />

5


Timeless Chic<br />

Take a look at Nien is New’s latest interior<br />

design concept. Inspired by Italian style, it breathes<br />

sophistication and customer appeal. Gary Kelly<br />

6 design<br />

One of the leading salon groups in the city of Da Nang, Vietnam, Nien is New offers for a discerning,<br />

trend-conscious salon clientele. Airy and calm, it offers a tranquil oasis from the chaos of the city,<br />

with wide open spaces for a sense of freedom and cleanliness. Exclusively Alfaparf Milano in terms<br />

of haircare products, the interior generates timeless beauty that thanks to neutral colour with vibrant<br />

colour accents combined with and the use of naturally-derived materials such as wood and stone.


Retail of beautiful, sought-after<br />

Alfaparf Milano professional<br />

hair products is a natural<br />

succession from the luxurious<br />

in-salon experience.<br />

Natural elements with small and medium potted trees add to the vitality and spatial<br />

correlation of the salon interior. Designed as a sanctuary where the high-class salon<br />

clientele can both relax and engage in consultations with hair professionals, Nien is<br />

New underlines its commitment to the well-being of its customers and staff alike.


Colormuse is Shiseido<br />

Professional’s new range of<br />

direct dye color system: from<br />

lush violets to charming pastel<br />

pinks to edgy ash grey, color<br />

variations are limitless.<br />

Preston Tan @ Walking On<br />

Sunshine (this page) and<br />

Kelvin Lim @ M Nature Century<br />

Square (right)<br />

Products: Shiseido Professional<br />

Enhance &<br />

Empower


#WHATSYOURMUSE<br />

“Inspire, create, color<br />

your muse with an<br />

infinite palette”<br />

vision<br />

9


10 vision<br />

“Street-style<br />

perfected in the<br />

hands of experts<br />

in their craft”


Hairstylists were given the freedom to<br />

express their inspiration, using the<br />

influencers’ hair as a canvas to bring their<br />

imagination to life. The collection aims<br />

to provoke thought on the motivation<br />

behind getting a hair color.<br />

Linus Loh @ EX Style Sculpture (left) and<br />

Ken Chong @ Salon Orient (this page)<br />

Products: Shiseido Professional


Tapping into the creative acumen<br />

and influence of expert<br />

photographers, Shiseido<br />

Professional has endeavoured to<br />

bring out the persona of Colormuse<br />

that is accessible, fun and inspiring.<br />

Kason Kiu @ M Plus (this page) and<br />

Kenzo How @ Shinka Ang Mo Kio<br />

(right)<br />

Products: Shiseido Professional


“Dear Stylists<br />

& Colorists,<br />

How would you<br />

create your own<br />

muse!?”<br />

vision<br />

13


Two exciting days of extraordinary shows, a nail-biting<br />

competition and inspiring artist sessions were at the<br />

heart of Global Zoom <strong>2018</strong> - Goldwell and KMS’ much<br />

anticipated and artistically renowned event. So it was<br />

‘Destination Toronto’ for 3,000 passionate visitors.


Stylists from all over<br />

the world came<br />

together on September<br />

30th and October 1st<br />

to experience two<br />

days full of creativity<br />

and to share a lot of<br />

inspirational moments.<br />

One of the numerous<br />

highlights of these two<br />

impressive days was<br />

the world premiere of<br />

Goldwell’s Color Zoom<br />

’19 Collection R MIX.<br />

EDUCATIONAL INSIGHT<br />

Presented by the Color<br />

Zoom Creative Team,<br />

which included the<br />

2017 Global winners,<br />

R MIX gave an insight<br />

into the technical<br />

and creative aspects<br />

of 2019 Color Zoom<br />

trends. The Master<br />

Design Team presented<br />

the most fashionforward<br />

designs from<br />

Goldwell’s signature<br />

programme, focusing<br />

on cut, styling and<br />

E<br />

E


colour. Global Cutting Ambassador Jay Mahmood and<br />

the team showcased haircuts from the Master Stylist<br />

Programme alongside Rodica Hristu, whose colour<br />

expertise brought to life the Master Colorist Programme.<br />

The KMS Style Council delighted the audience with initial<br />

insights about STYLECOLOR. Across the two days, the<br />

team showcased a variety of cuts and styles with amazing<br />

colour effects to enhance the looks. The @Pure Pigments<br />

Team, Rebecca Hiele and Lindie Blackwell, presented models<br />

whose customised colours displayed unprecedented shine,<br />

vibrancy and brilliance, displaying how @Pure Pigments<br />

The event was co-hosted by VP & Global Creative Director of Kao<br />

Salon Division, Goldwell and KMS, John Moroney: a true industry icon.<br />

His experience as a platform artist, salon educator, salon owner,<br />

and inspirational guru makes him a true educator of educators.


can be used within the daily salon routine. Mario Krankl, the world champion hairstylist, presented his unique<br />

creations, up-dos and avant-garde styles during this fashion-forward Artist Session. Mazella & Palmer, who<br />

are renowned globally in the salon industry for ground breaking education and artistry, took to the stage to give<br />

insight into the inspiration behind the cutting and colouring techniques for some of their most iconic collections,<br />

with incredible video concepts and live model demonstrations. The Color Zoom Hall of Fame award is dedicated<br />

to recognising former Color Zoom winners who have used Color Zoom as a platform for advancing their career.<br />

At this year’s Global<br />

Zoom Event the Gala<br />

Show was initiated by<br />

an Oribe-Cocktail-Party.<br />

The guests had the<br />

exclusive possibility to<br />

immerse themselves into<br />

the world of Oribe Hair<br />

Care – the new member<br />

of the Kao Salon<br />

Division.


The <strong>2018</strong> Global Zoom Event opened its doors to hands-on hair demos at its Academy Sessions.<br />

The Color Zoom Creative Team, which included the 2017 Global winners, gave an insight into<br />

REMIX, presenting technical insights of the new 2019 Collection.<br />

This year two winners were announced: Neil Barton from the UK and Rodica Hristu from Canada - both for their<br />

dedication and mentoring of Color Zoom teams throughout the last decade.<br />

COLOR ZOOM CHALLENGE<br />

Stylists participating in three different categories (Partner, Creative & New Talent) interpreted the ELEMENTAL<br />

Collection as they represented their countries at the Color Zoom Live Final:


CREATIVE CATEGORY<br />

GOLD<br />

Global<br />

Bronze<br />

Winner<br />

SILVER<br />

SHANGHAI<br />

Salon: Mainstage<br />

Name: Ng Chloe<br />

HONG KONG<br />

Salon: Salon Boku<br />

Name: Daniel Wong Man Kit<br />

MALAYSIA<br />

Salon: The Editor Salon<br />

Name: Lee e Kai<br />

BRONZE<br />

WENZHOU<br />

Salon: Asalong<br />

Name: Jimmy Yang<br />

HONG KONG<br />

Salon: Red Hill Shake<br />

Name: Fred Chan Chun Lung<br />

MALAYSIA<br />

Salon: The Hair Tric<br />

Name: Emily Ng Fong Fong<br />

SHANGHAI<br />

Salon: My Salon<br />

Name: Amy Fan<br />

HONG KONG<br />

Salon: Rainbow Salon<br />

Name: Alvin Ng Chun Yui<br />

MALAYSIA<br />

Salon: a+b Hair Studio<br />

Name: Alice Boon Siew Wei


CREATIVE<br />

CATEGORY<br />

China<br />

Hong Kong<br />

Malaysia<br />

Singapore<br />

Taiwan<br />

Vietnam<br />

GOLD<br />

SILVER<br />

SINGAPORE<br />

Salon: The Lawn<br />

Hairdressing<br />

Name: Zac Kam<br />

TAIPEI<br />

Salon: Flux Réel Boutique<br />

Name: Sophie Hung<br />

HOCHIMINH<br />

Salon: Misu<br />

Name: Nguyen Truong Thinh<br />

BRONZE<br />

SINGAPORE<br />

Salon: Degree Hair Studio<br />

Name: Jas Li<br />

TAIPEI<br />

Salon: Eak<br />

Name: Henry Hou<br />

HANOI<br />

Salon: Ha My<br />

Name: Tran Thi Thu Ha<br />

SINGAPORE<br />

Salon: Hairloom<br />

Name: Terence Lai<br />

TAIPEI<br />

Salon: Cubex<br />

Name: Weli Wang<br />

HANOI<br />

Salon: Pink House<br />

Name: Nguyen Dac Hoc


NEW TALENT CATEGORY<br />

GOLD<br />

SILVER<br />

FUZHOU<br />

Salon: Ecloe<br />

Name: Alvin You<br />

MALAYSIA<br />

Salon: The Editor Salon<br />

Name: May Chang Chee Ling<br />

SINGAPORE<br />

Salon: Super Blades<br />

Name: Paul Chong<br />

BRONZE<br />

CHANGSHA<br />

Salon: Staroom<br />

Name: Dong Zhou<br />

MALAYSIA<br />

Salon: The Editor Salon<br />

Name: Ian Lee Jia Pei<br />

SINGAPORE<br />

Salon: Evolve Salon<br />

Name: Ace Chai<br />

SHANGHAI<br />

Salon: Linga<br />

Name: Ken Liu<br />

MALAYSIA<br />

Salon: Wenawave Salon<br />

Name: Yip Pui Yian<br />

SINGAPORE<br />

Salon: Hairloom<br />

Name: Mervyn Lee


NEW TALENT<br />

CATEGORY<br />

China<br />

Malaysia<br />

Singapore<br />

Taiwan<br />

Vietnam<br />

GOLD<br />

Global<br />

Bronze<br />

Winner<br />

SILVER<br />

CHIAYI<br />

Salon: Perspace<br />

Name: A Lon Hsu<br />

HANOI<br />

Salon: Cuong Hair<br />

Name: Kim Van Cuong<br />

BRONZE<br />

TAINAN<br />

Salon: K-Hans<br />

Name: Ted Lin<br />

HANOI<br />

Salon: Nga<br />

Name: Do Phi Hung<br />

TAIPEI<br />

Salon: PS<br />

Name: Moon Tu<br />

HANOI<br />

Salon: Elite<br />

Name: Pham Dinh The


PARTNER CATEGORY<br />

GOLD<br />

Global<br />

Silver<br />

Winner<br />

SILVER<br />

CHANGSHA<br />

Salon: Staroom<br />

Name: Ke Wen<br />

HONG KONG<br />

Salon: Captain Salon<br />

Name: Sammi Yuen Chun<br />

Wai<br />

SINGAPORE<br />

Salon: Starlight Salon<br />

Name: Jacky Tan<br />

BRONZE<br />

HEFEI<br />

Salon: Answers<br />

Name: Max Hsu<br />

HONG KONG<br />

Salon: Red Hill Salon<br />

Name: Ian To Chun But<br />

SINGAPORE<br />

Salon: Super Blades<br />

Name: Jophy Tio<br />

SHANGHAI<br />

Salon: Shianglife<br />

Name: Val Lin<br />

HONG KONG<br />

Salon: Blonde Hair Aesthetic<br />

Name: Tasha Yip Pak Yan<br />

SINGAPORE<br />

Salon: Evolve Salon<br />

Name: Sandy Yeo


GOLD<br />

PARTNER<br />

CATEGORY<br />

China<br />

Hong Kong<br />

Singapore<br />

Taiwan<br />

On Sunday, September, 30th, 79 national finalists from<br />

33 different countries, whereof 15 from Asia, competed live<br />

and simultaneously before parading their finished looks on-stage<br />

at the Gala Show in the evening.<br />

The Show came to a close with the announcement of all three<br />

global winners, all of whom had demonstrated astounding<br />

hairdressing skills throughout the Color Zoom competition.<br />

New Talent category: Nushka Barbosa, Netherlands<br />

Creative category: Roos Topley, Netherlands<br />

Partner category: Lieke Nijenkamp, Netherlands<br />

SILVER<br />

TAIPEI<br />

Salon: Double H<br />

Name: Hardy Tsai<br />

Six more very talented artists were pleased about their Bronze<br />

and Silver Awards. Three Winners come from Asian countries:<br />

• A Lon Hsu from Taiwan won the Bronze Award in the New Talent<br />

category – for young, creative colorists with less than five years<br />

of professional experience.<br />

• Ng Chloe from China won the Bronze Award in the Creative category<br />

for color creations done by stylists with more than five years experience.<br />

• Jacky Tan from Singapore won the Silver Award in the Partner<br />

category for color creations designed by stylists who have already<br />

worked for Goldwell since the last two years at shows or at seminars.<br />

BRONZE<br />

TAIPEI<br />

Salon: Four<br />

Name: Kenjin Huang<br />

STYLISTS’ FAVOURITE AWARD<br />

Again Lieke Nijenkamp from the Netherlands (Partner category) won<br />

the Stylists’ Favourite Award, together with Nushka Barbosa from<br />

the Netherlands (New Talent category) and Pedro Alvarez from Mexico<br />

(Creative category). The special feature of these awards is that<br />

anyone, anywhere in the world, is able to vote via an online platform to<br />

choose their favourite entry in each category, from all of the National<br />

Gold Winners. The Gala Show and Awards presentations ended<br />

with the announcement that Global Zoom 2019 will be taking place<br />

in the beautiful Austrian capital city of VIENNA.<br />

TAIPEI<br />

Salon: Flux Collection<br />

Hair Boutique<br />

Name: Minnie Kuo


MODA<br />

INT’L<br />

We<br />

all<br />

a<br />

bob<br />

Hair: Daniel Couch and Ashleigh Maybank<br />

Photo: Richard Miles/Make-up: Lucy Flower<br />

Styling: Leila Ali/Products: Wella Professionals


We<br />

all<br />

bob<br />

a<br />

And it’s come a long way since the 1960s... from its origins signed Vidal Sassoon until<br />

today. The “average” length par excellence more than a hairstyle is a contemporary<br />

status. Lending itself to myriad interpretations. From the Lob (long+bob) with shoulderlength<br />

locks, to the Wob (wavy+bob), dedicated to those who love texture. For the<br />

genetically elegant there is the Pob (posh+bob), but for everyone the bob represents<br />

just one absolute: freedom. To interpret, play with an image. The bob is independence.<br />

Tutte pazze per il Bob. Che dagli Anni ’60 ne ha fatta di strada... Dalle origini firmate<br />

Vidal Sassoon ad oggi, la lunghezza “media” per antonomasia più che uno stile di<br />

capelli è uno status contemporaneo. Mille le sfumature possibili. Dal Lob (long+bob),<br />

con le lunghezze alle spalle, al Wob (wavy+bob), dedicato a chi ama il mosso. Per le<br />

geneticamente eleganti arriva il Pob (posh+bob) ma per tutte il carré rappresenta un’idea:<br />

essere libere. Di interpretare, giocare con l’immagine. Bob è indipendenza.<br />

Alle stehen auf den Bob. Bereits seit den 60er Jahren sorgte er für Furore ...<br />

Ursprünglich von Vidal Sassoon kreiert ist die „mittlere“ Länge auch heute eher ein<br />

zeitgemäßes Statement als nur ein Haarschnitt und bietet unendliche Varianten.<br />

Vom Lob (long+bob) mit schulterlangem Haar bis zum Wob (wavy+bob), für alle, die<br />

Bewegung lieben. Für alle, die auf Eleganz schwören, kommt jetzt der Pob (posh+bob),<br />

doch letztlich steht auch dieser für die Idee, sich frei zu fühlen. Mit dem Aussehen<br />

spielen und seinen eigenen Stil finden. Der Bob bedeutet Unabhängigkeit.<br />

On en raffole de la coupe bol. Qui, depuis les années 60, en a fait du chemin. De sa<br />

création par Vidal Sassoon à aujourd’hui, la longueur « moyenne », plus qu’un style,<br />

c’est une façon d’être actuelle. Mille sont les déclinaisons. De la coupe Lob (long+bob)<br />

avec longueurs aux épaules au Wob (wavy+bob) pour celles aimant l’ondulé. Pour les<br />

élégantes nées, voici le Pob (posh+bob) mais, pour toutes, le carré, c’est une idée :<br />

celle d’être libre. D’interpréter, de jouer avec l’image. Le bob, c’est l’indépendance.<br />

Todas locas por el Bob. Que desde los años 60 ha recorrido un largo camino... De los<br />

orígenes bajo la firma de Vidal Sassoon a hoy, la longitud “media”, por definición, más<br />

que un estilo de pelo es un status contemporáneo. Mil posibles matices. Dal Lob (long<br />

+ bob), con largos a los hombros, al Wob (wavy + bob) movido. Para las genéticamente<br />

elegantes llega el Pob (posh + bob) pero para todas, el carré representa una idea: ser<br />

libres. Para interpretar, jugar con la imagen. Bob es independencia.


Hair: Rizos<br />

Photo: David Arnal<br />

Make-up: Pilar Lucas


Hair: TOM|CO. Creative Team<br />

Photo: Mario Naegler<br />

Hair: Sally Rogerson/Colour: Misty Weeks/Photo: John Rawson/Products: LaBella<br />

Concept: Luigi Neri, Ernesto Spica/Photo: Fabio Munis<br />

Hair: Ian Davies/Photo: Paul Gill<br />

Products and Colour: Joico Europe<br />

Artistic Direction: Carlo Di Donato& Dario Manzan @ Mitù<br />

Photo: Lorenzo Sampaolesi/Products: Wella<br />

Creative Direction:<br />

Aldo Coppola, Stefano Lorenzi<br />

Photo: Irina Lis Costanzo


Hair: Elle Schoemaker<br />

Colour: Kristie Kesic @ Stelios Papas<br />

Photo: Elizabeth Maleevsky<br />

Make-up: Gemma Elaine<br />

Styling: Kristie Kesic<br />

We<br />

all<br />

bob<br />

a


Hair: Michelle Diasinos<br />

@ Academie Salon<br />

Photo: Michelle Tran<br />

Make-up: Mikele Simone<br />

Styling: Jana Bartolo


We<br />

all<br />

bob<br />

a<br />

Hair: Alter Ego Italy<br />

Colour: Alter Ego Italy<br />

AkademÏa Artistic Team<br />

Photo: Andrew O’Toole<br />

Make-up: Silvia dell’Orto,<br />

Daniela Galeazzi<br />

Styling: Emanuela Mari<br />

@ Day Dream


Artistic Direction: James Longagnani<br />

Photo: Marco La Conte/Products: Wella<br />

Hair: Chris Williams for Rush/Photo: Jack Eames<br />

Hair: Kevin Kahan<br />

Photo: Andrew O’Toole<br />

Artistic Direction: James Longagnani<br />

Photo: Marco La Conte/Products: Wella<br />

Hair and Photo: Anthony Grant @ Jamie Stevens<br />

Artistic Direction: Christine Margossian/Photo: Bruno Estatoff<br />

Hair: David Siero @ Siero Hair Studio/Photo: Pedro Antunes<br />

Hair: Kaizen Education/Photo & Creative Direction: Sal Misseri


We<br />

all<br />

bob<br />

a<br />

Hair: Sharon Tranter<br />

Photo: Damien Carney<br />

Make-up: Roque Cozette<br />

Styling: Nikko Kefalas


We<br />

all<br />

bob<br />

a<br />

Hair: Gianluca Grechi @ Pucci<br />

Photo: Dino Frittoli<br />

Make-up: Angelo Nenna Pintor<br />

Styling: Veronica Spadaro<br />

Products: Davines


Creative Direction:<br />

Sacha Mascolo for Toni&Guy<br />

Artistic Direction: Cos Sakkas<br />

Photo: Jack Eames<br />

Styling: Sara Dunn<br />

Make-up: Ian Nguyen<br />

Products: label.m


We<br />

all<br />

bob<br />

a<br />

Hair: Sophie Bauçais, Jérémy Blanc,<br />

Christophe Gaillet, Philippe Laurent,<br />

Laurent Tourette, Eric Zemmour<br />

Photo: Jules Egger<br />

Make-up: Natacha Maillard<br />

Styling: Aurore<br />

Products: L’Oréal Professionnel


Hair: Andrea de Deugd/Photo: Elizabeth Maleevsky<br />

Hair: Joey Scandizzo/Photo: Andrew O’Toole<br />

Artistic Direction: Nilton Barros for Intercoiffure Brasil<br />

Photo: Marco Massimo/Products: Aneethun, Vult<br />

Hair: Travis Bandiera @ Royals Hair Sydney<br />

Photo: David Mannah<br />

Hair and products: KMS<br />

Hair: Anzhelika Suvorova<br />

Photo: Karen Kananian


Hair: Olga García<br />

@ Olga García Estilistas<br />

Photo: David Arnal<br />

Make-up: Wilder Rodríguez<br />

Styling: Eunnis Mesa


We<br />

all<br />

bob<br />

a<br />

Hair: Alexander Dinter<br />

for La Biosthétique


We<br />

all<br />

bob<br />

a<br />

Hair and Colour: Fabien Provost,<br />

Alexandrine Piel, Liam Oats<br />

Artistic Direction: Fabien Provost<br />

Photo: Adel Awad<br />

Make-up: Faar by Alia<br />

Styling: Chloé Dugast


Hair: Jesus Oliver/Photo: Chris Bulezuik<br />

Hair and Colour: Roberto Perozzi @ RPH Salon<br />

Photo: Takashi Imai<br />

Artistic Direction : Michel Dervyn/Hair: Alexandre De Paris<br />

Photo: Laurence Laborie<br />

Hair: Richard Kavanagh/Photo: Steven Chee<br />

Hair: Uva Salon<br />

Photo: Ed Purnomo<br />

Hair: Montibello Creative Team<br />

Photo: Jens Grundmann<br />

Artistic and Creative Direction: Christophe<br />

Nicolas Biot for SoGlam!<br />

Photo: Danilo Falà<br />

Products: Wella


We<br />

all<br />

bob<br />

a<br />

Hair: Isabelle Mazé<br />

Photo: Marine Leroy<br />

Make-up: Denise Richard<br />

Stylist: David Labrousse


Creative Direction:<br />

Mauro Galzignato for Kemon<br />

Hair: D. Carlucci, R. Rogari,<br />

A. Candido, P. Baltieri,<br />

D. Comandulli, D. Tworuschka<br />

Colour: Matteo Sartini<br />

Photo: Omar Macchiavelli<br />

@ Aura Photo Agency


We<br />

all<br />

bob<br />

a<br />

Hair: Michelle Griffin<br />

Photo: Richard Miles<br />

Make-up: Lauren Mathis<br />

and Lucy Flower<br />

Styling: Clare Frith


Hair: Michael Albor/Photo: Adam Peterson<br />

Concept: Felicitas Ordás/Photo: Esteban Roca<br />

Products: Revlon Professional<br />

Hair and Colour: Candice Mckay/Photo: John Rawson/Products: Davines<br />

Hair: Alima Baz for Eugene Perma<br />

Hair and products: KMS<br />

Concept: Luigi Neri, Ernesto Spica<br />

Photo: Fabio Munis


We<br />

all<br />

bob<br />

a<br />

Hair and Colour: Majer,<br />

Plomes, Thompson<br />

Photo: Elsa Okazaki<br />

Make-up: Nino Allegro<br />

Styling: Max Märzinger


Hair: Elle Schoemaker<br />

Colour: Kristie Kesic<br />

@ Stelios Papas<br />

Photo: Elizabeth Maleevsky<br />

Make-up: Gemma Elaine<br />

Styling: Kristie Kesic


Hair and Colour: Chad Demchuk @ Michael Flores Salon/Photo: Tom Carson<br />

Hair: Carlos Ramos<br />

Photo: G + K<br />

Hair: Chris Williams @ Rush<br />

Photo: Jack Eames<br />

Hair: Ceri Cushen & Katy Brereton<br />

@ Metropolis hairdressing/Photo: Robert Masciave<br />

Hair: Robert Eaton/Photo: Richard Miles<br />

Hair: Ryan Humpage/Photo: Jamie Blanshard<br />

Hair: Hooker & Young Art Team/Photo: Michael Young<br />

Hair: Chris Tsiknaris @ Tsiknaris Hair<br />

Photo: Anniss+Barton


Hair: Sophie Chandler & Michael<br />

Rackett for Rush<br />

Photo: Alessandra Cecchini<br />

Make-up: Kelly Mendiola<br />

Styling: Magdelena Jacobs<br />

We<br />

all<br />

bob<br />

a


We<br />

all<br />

bob<br />

a<br />

Creative Direction:<br />

Lachlan McPherson<br />

Hair: Richard Kavanagh<br />

@ Rodney Wayne<br />

Photo: Steven Chee


Hair: Compagnia della Bellezza


We<br />

all<br />

bob<br />

a<br />

Hair: Anna Barroca<br />

Photo: David Arnal<br />

Make-up: Wilder Rodriguez<br />

Styling: Aaron Gil


Hair: Sandra Faiva/Photo: Gresson Gastar<br />

Hair: Sandro Macri @ Salon Collage/Photo: Giancarlo Intini<br />

Hair: Dean Bradwell/Photo:John Rawson<br />

Hair: Chrystofer Benson/Photo: John Rawson<br />

Hair: Reno Prezio @ Bellus Academy/Photo: Natasha Gerschon<br />

Hair and Concept: Kobi Bokshish @ Intershape<br />

Photo: David Mannah


We<br />

all<br />

bob<br />

a<br />

Hair: Elise Antoine @ Mylord Coiffure<br />

Photo: Weronika Kosinska<br />

Make-up: Izabela Szelagowska<br />

Styling: Waleria Tokarzewska-Karaszewicz


Hair: Goldwell Color Zoom ‘19<br />

Creative Team<br />

Photo: Ralph Mecke<br />

Make-up: Loni Baur<br />

Styling: Ingo Nahrwold


The finalists 2019<br />

Celebrating the 15 finalists of the 1st edition of the International Hairdressing Awards, set to take place<br />

in Madrid on February, 3rd 2019. It will be the great night of global hairdressing, with a grand runway show<br />

featuring Sassoon, Toni&Guy, Sanrizz, X-Presion, Beauty Underground, Revlon Professional Global Artistic Team<br />

and Mikel Luzea. Main sponsors of the IHAwards are Revlon, Revlon Professional & Salon Look-IFEMA, with<br />

<strong>Estetica</strong> as Global Media Partner; Beauty Underground and Takara Belmont also sponsor the awards.<br />

Festeggiamo i 15 finalisti della 1 a edizione dell’International Hairdressing Awards, in programma a Madrid il<br />

3 febbraio 2019. Sarà la notte dedicata ai parrucchieri, con una grande sfilata di Sassoon, Toni&Guy, Sanrizz,<br />

X-Presion, Beauty Underground, Revlon Professional Global Artistic Team e Mikel Luzea. I principali sponsor<br />

degli International Hairdressing Awards sono Revlon, Revlon Professional e Salon Look-IFEMA con <strong>Estetica</strong> come<br />

Global Media Partner; tra gli altri, anche The Beauty Underground e Takara Belmont sponsorizzano i premi.<br />

Am 3. Februar 2019 findet in Madrid die Feier der 15 Finalisten der ersten Ausgabe der International<br />

Hairdressing Awards statt. Erwartet wird eine großartige Nacht des weltweiten Friseurhandwerks mit einer<br />

großen Modenschau unter Mitwirkung von Sassoon, Toni&Guy, Sanrizz, X-Presion, Beauty Underground, des<br />

Revlon Professional Global Artistic Teams und Mikel Luzea. Die Hauptsponsoren der International Hairdressing<br />

Awards sind Revlon, Revlon Professional & Salon Look-IFEMA, <strong>Estetica</strong> als Global Media Partner; The Beauty<br />

Underground und Takara Belmont, wobei die beiden letztgenannten auch die Preise sponsern.<br />

Célébration des 15 finalistes de la 1 e édition des trophées International Hairdressing Awards qui se déroulera<br />

le 3 février 2019, à Madrid. À l’affiche sur la passerelle de cette magnifique soirée de la coiffure internationale :<br />

Sassoon, Toni&Guy, Sanrizz, X-Presion, Beauty Underground, Revlon Professional Global Artistic Team et Mikel<br />

Luzea. Les principaux sponsors des International Hairdressing Awards sont Revlon, Revlon Professional et Salon<br />

Look-IFEMA aux côtés d’<strong>Estetica</strong> comme partenaire média mondial. Beauty Underground et Takara Belmont<br />

sponsorisent eux aussi l’événement.<br />

Celebramos a los 15 finalistas de la 1ª edición de los International Hairdressing Awards, que tendrá lugar en<br />

Madrid el 3 de Febrero de 2019. La gran noche de la peluquería global tendrá un show en pasarela con Sassoon,<br />

Toni&Guy, Sanrizz, X-Presion, Beauty Underground, Revlon Professional Global Artistic Team y Mikel Luzea.<br />

Los main sponsors de los IHAwards son Revlon, Revlon Professional y Salon Look-IFEMA, con <strong>Estetica</strong> como<br />

Global Media Partner; Beauty Underground y Takara Belmont también esponsorizan los premios.<br />

Mikel Luzea, founder and director of the International Hairdressing Awards


The awards of the Awards<br />

www.ihawards.com


Best international<br />

Women’s Commercial<br />

Collection<br />

Morgan Richards<br />

australia<br />

Title: Avant Minuit / Author: Morgan Richards / Styling: Lydia-Jane Saunders, Kathryn Bloom<br />

Makeup: Charlotte Revet / Photo: Anniss+Barton


Rick Roberts<br />

United Kingdom<br />

Title: elysian / Author: Rick Roberts / Styling: bernard connolly<br />

Makeup: abbie beautement / Photo: desmond murray


Best international<br />

Women’s Commercial<br />

Collection<br />

steven Smart<br />

United Kingdom<br />

Title: Raw / Author: STEVEN SMART / Styling: BERNARD CONNOLLY / Makeup: DEBRA SMART / Photo: RICHARD MILES


Best international<br />

men’s Commercial<br />

collection<br />

Jim Shaw<br />

United Kingdom<br />

Title: Decade / Author: Jim Shaw / Styling: Bernard Connolly / Makeup: Rose-anna Velin / Photo: Tony Le-Britton


Best international<br />

men’s Commercial<br />

Collection<br />

Mio Sota<br />

USA<br />

Title: Beneath the Surface / Author: Mio Sota / Styling: Mio Sota / Makeup: Melissa Musseau / Photo: John Rawson


Terri Kay & Andrea Giles<br />

United Kingdom<br />

Title: Tailored / Author: TERRI KAY & ANDREA GILES @ MARK LEESON / Styling: Bernard Connolly<br />

Makeup: Lan Nyguen Grais / Photo: Richard Miles


Best International<br />

Avant-Garde<br />

Collection<br />

Kylie Hayes<br />

New Zealand<br />

Title: Marvel / Author: Kylie Hayes / Styling: Milana De Mina / Makeup: Lizzie Sharp / Photo: Carl Keeley


Natallia RotmanovA<br />

Belarus<br />

Title: New Icon / Author: Rotmanova Natallia / Styling: Golacheva Marina<br />

Makeup: Golacheva Marina / Photo: Korabkova Nadezda


Best international<br />

avant-garde<br />

collection<br />

Sylvestre finold<br />

United Kingdom<br />

Title: LAUREN / Author: SYLVESTRE FINOLD @ TONI&GUY / Styling: PHONIX / Makeup: Simon James / Photo: Kevin Luchmun


International Artistic<br />

Team of the Year<br />

SACO HAIR<br />

United Kingdom<br />

Title: RAW / Author: SACO HAIR / Styling: TANI ZEKOUT / Makeup: MARCO ANTONIO / Photo: DAVID OLDHAM


International Artistic<br />

Team of the Year<br />

RUSH Hair<br />

united kingdom<br />

Title: LOST REBELS / Author: RUSH ARTISTIC TEAM / Styling: ROBERT MORRISON<br />

Makeup: KRISTINA VIDIC / Photo: JACK EAMES


X-presion<br />

spain<br />

Title: FX Collection / Author: X-presion / Styling: Manuela Mazzeti / Makeup: Barbara Bonaza / Photo: Steffano Cattelan / Products: Fudge Professional


International<br />

Hairdresser<br />

of the Year<br />

angelo Seminara<br />

australia<br />

Title: TATAMI / Author: Angelo Seminara / Styling: Niccolo Torelli / Makeup: Laura Dominique / Photo: Andrew O’Toole / Products: Davines


Detlef Gehlhaar<br />

germany<br />

Title: Colorhythm / Author: Detlef Gehlhaar / Styling: Heiko Pallach<br />

Makeup: Sabine Oberhuber / Photo: Anja Frers


International<br />

Hairdresser<br />

of the Year<br />

petra mechurova<br />

Czech Republic<br />

Title: I AM / Author: PETRA MECHUROVA / Styling: PETRA MECHUROVA / Makeup: IAN NGUYEN GREALIS / Photo: JOHN RAWSON


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The architectural project was created by the<br />

studio “Matteo Thun&Partners + technical<br />

director Luca Colombo”, the interiors were created<br />

by Molteni&C|Dada Contract Division, from<br />

an idea of interior designer Monica Signani.


DAVINES VILLAGE:<br />

THE NEW HOME OF<br />

SUSTAINABLE BEAUTY<br />

“The soul of Davines expresses itself through its deep values. The Davines<br />

Village is their symbol: a company headquarters that exemplifies the concept of<br />

Sustainable Beauty that we pursue with ever stronger commitment and passion.<br />

The virtuous architectural design has turned into a reality that puts the wellbeing<br />

of the people who work here at its centre and represents a place where<br />

ethics and aesthetics coexist in harmonious balance.”<br />

Davide Bollati, Davines Group President<br />

The Davines Group new headquarters, built<br />

in Parma on a surface of 77,000 square<br />

metres, is the most tangible embodiment<br />

of the values of beauty, sustainability and<br />

wellbeing that drive the company led by<br />

Davide Bollati. Davines Village includes spaces<br />

dedicated to offices, training, Research and<br />

Development laboratory, the production plant,<br />

warehouse and a large central greenhouse<br />

used as restaurant and co-working space.<br />

In line with the spirit that guides every<br />

activity of the Group, the new home of<br />

“Sustainable Beauty” has been designed<br />

to communicate a message of deep care for<br />

people and the environment. Transparency,<br />

lightness, nature, sustainability, community<br />

and wellbeing are the key words that<br />

characterize this project and find expression<br />

through the overall plan and sustainable<br />

and virtuous technical and building choices.


Save and optimize every resource, no waste. To make this<br />

happen, Davines Village was thought and designed to reduce<br />

to a minimum the use of artificial lighting; it has been endowed<br />

with photovoltaic, solar thermal, geothermal systems and<br />

energy consumption is monitored in every area with systems of<br />

communication and control. The use of special filters guarantees<br />

a very high quality of almost sterile air inside the production<br />

plant, whose requirements are very close to those demanded by<br />

the pharmaceutical industry. Environmental sustainability is also<br />

pursued through choices of everyday life at the company: organic<br />

waste from the restaurant feeds the garden with a dehydration<br />

system more efficient than the classic composting. The restaurant<br />

does not use disposable materials and the parking area features<br />

ten charging stations for electric vehicles.


Developed from the concept<br />

of “home”, the structure of<br />

Davines Village reinterprets in a<br />

contemporary key the archetypes<br />

of traditional homes typical of<br />

Italian rural areas. The offices,<br />

the areas dedicated to training<br />

and the laboratories, shaped as<br />

small houses on the sides of the<br />

two central courtyards, evoke the<br />

company’s family roots and convey<br />

a sensation of welcome, intimacy<br />

and community. The complex was<br />

made with a minimum amount of<br />

masonry elements and designed<br />

to achieve maximum architectural<br />

transparency, thanks to the use of<br />

glass that provides every working<br />

station with a view of the green<br />

areas.


The inspiration that guided<br />

the stylistic definition of the<br />

interiors was born from the<br />

wish of combining the values<br />

of participation and sharing<br />

with the aesthetic enhancement<br />

of the work environment. The<br />

welcoming and personalized<br />

spaces, a far cry from the<br />

traditional “corporate” image,<br />

recall living spaces in which<br />

formal and aesthetic choices<br />

harmonize with functional<br />

needs. White, with some<br />

copper hints, is the dominating<br />

colour of these simple and<br />

linear rooms.<br />

The distinguishing feature<br />

of the Davines Village is the<br />

large glass building located<br />

at the centre of the complex:<br />

a “greenhouse” full of light<br />

characterized by a modern<br />

and light architectural style.<br />

The employees’ co-working<br />

area is the beating heart of<br />

life within the company. This<br />

meeting and exchange place<br />

houses the bistrot and the<br />

company restaurant, the latter<br />

in partnership with Vicook, a<br />

catering company connected<br />

with the three Michelin-starred<br />

Da Vittorio restaurant.


About 80% of the total surface is made of green areas in<br />

constant and harmonious back and forth with the architecture<br />

that defines the two inner courtyards, where shrubs and<br />

herbaceous plants mix with more sculptured-shaped species<br />

and tall trees. White is the predominant colour of the flowers,<br />

evoking a sensation of freshness and purity. The large outdoors<br />

garden is used as “open air lab” with officinal and aromatic<br />

plants, fruit trees and vegetables grown for experimentation,<br />

demonstration, and culinary purposes. A “scientific vegetable<br />

garden” is available to the Research and Development<br />

Laboratory, to pick samples and test natural ingredients. And<br />

many rows of trees that naturally counter harmful emissions<br />

have been planted as border with the A1 Motorway: 300 metres<br />

of green belt part of the «Green KM», another environmental<br />

project promoted by Davines. Thanks to the financial<br />

contribution of the companies located along the border with the<br />

Motorway, trees will be planted on the 11 km long border to<br />

protect the area of Parma from pollution.<br />

The green areas have been<br />

designed by the renowned<br />

studio Del Buono Gazerwitz.<br />

Parma-Italy<br />

www.davines.com<br />

For more information and inquiry about visiting, please contact us at:<br />

+390521965611 - welcome.village@davines.it<br />

or fill out the online form: http://bit.ly/davinesvillage


World Champs<br />

OMC Hairworld in Paris <strong>2018</strong> united pros from all corners<br />

of the world for a competitive passion in the craft of beauty.<br />

Over 1,000 international contestants attended MCB by Beauté Séléction in Paris this year to witness a daring competition<br />

on the opulent Parisian stage. Styles were entirely unexpected while emphasizing the editorial artists of current beauty<br />

trends. With styled masterpieces, masculine editorial panache and a mixture of creative looks, it was a truly triumphant<br />

weekend for the industry world hairdressing Olympics! Talent was overflowing as competitors stood next to their creations<br />

with pride – there was no limit to how breathtaking these looks could be. This means that the competitions honored<br />

hairdressers for their skills, embodying the industry’s enthusiasm when it comes to celebrating this craft.<br />

72 events


With over 50 member<br />

countries and over<br />

2,000,000 individual<br />

members worldwide,<br />

OMC is the largest<br />

professional hairstylists'<br />

organization in the world<br />

and hosts the biggest hair<br />

annual competition in<br />

our industry.<br />

Salvatore Fodera, OMC World President, Christophe Gabreau, President Standing Events and Co-President MCB by Beauté Sélection, and Bernard<br />

Stalter, President UNEC & Co-President MCB hosted this amazing global event. The OMC Global Awards Night on Saturday was sponsored by<br />

Cindarella Paris, the same sponsors of the OMC Hairworld competition furniture. For a complete overview of the OMC Hairworld <strong>2018</strong> competition in<br />

Paris, meet all the winners, watch the videos and enjoy our photo galleries, please visit our <strong>Estetica</strong><strong>Magazine</strong> website >>> https://bit.ly/2MxGVkW<br />

events<br />

125


Trend Vision<br />

Evolution<br />

Wella Professionals transforms its annual global competition<br />

into an inspiring creative retreat celebrating the competitors’<br />

beauty talents through mentoring, training and challenges.<br />

Eugene Souleiman, Wella Professionals<br />

Global Creative Director of Care & Styling<br />

Rossano Ferretti, Coty Professional<br />

Beauty Global Ambassador<br />

ITVA <strong>2018</strong> Couture Color Award<br />

ITVA <strong>2018</strong> Couture Collection Award


Speak EIMI Award for best editorial look<br />

ITVA <strong>2018</strong> International Creative Vision Award:<br />

Sergey Chernyshev (Russia)<br />

ghd Award for interpreting the Queen Maker look<br />

ITVA <strong>2018</strong> International Color Vision Award: Tanya Grant (Australia)<br />

On top of the<br />

International Color<br />

Vision Award and the<br />

International<br />

Creative Vision<br />

Award, there were<br />

five more awards<br />

based on the finalists'<br />

work while in Lisbon.<br />

Destination Lisbon! 76 participants from 43 countries were inspired by the magical beauty of the Portuguese capital at the<br />

new-look International Trend Vision Awards by Wella Professionals. This year more than ever before, the added values<br />

were outstanding, thanks to Wella Professionals bold decision to completely change the format and environment of its<br />

biggest annual event. During their time at ITVA Creative Retreat, participants were divided into 8 teams guided by 16<br />

international mentors who had a threefold role: teaching, coaching and judging! ITVA was a unique, inspiring experience<br />

to drive participants' creative excellence to the next level. Check out our website for a complete overview of ITVA <strong>2018</strong>!<br />

Sylvie Moreau & Patrick Cameron, ITVA <strong>2018</strong> hosts<br />

A new era of ultra-personalization<br />

The evolution of Wella's ITVA also reflects the evolution of the brand, where<br />

ultra-personalization plays a major role. "New consumers are personalization<br />

obsessed – connecting the physical and digital experiences: it's our duty to capture<br />

and build these experiences for them," said Sylvie Moreau, President of Coty<br />

Professional Beauty. "It's all about the boom of the service experience – rather than<br />

being afraid of the change, we need to fully embrace it: first, going back to what<br />

made our industry successful, which is impeccable service where consultation is<br />

the essence; and then beyond that, expressing those skills through digital means."<br />

events<br />

75


ofessional salon brand<br />

Goldwell’s @Pure Pigments PGoldwell always thinks<br />

like stylists do.<br />

launch in Asia featured<br />

This is why they<br />

dedicate their efforts<br />

to developing<br />

revolutionary colour and<br />

innovative colour<br />

products capable of opening a<br />

renowned master stylists for<br />

whole new world of infinite<br />

creativity to hairstylists.<br />

spectacular showcases.<br />

This new world has been dubbed<br />

@Pure Pigments and is based on<br />

Hands-on<br />

HD 3 Colour Technology, which<br />

forms gradient layers of multispectral<br />

colours on the hair.<br />

The result is similar to light<br />

colour<br />

passing through a prism. It creates<br />

a unique play of colour reflections.<br />

With such a breakthrough<br />

product, Goldwell wanted to<br />

ensure that the Asian launch<br />

of @Pure Pigments would be<br />

something as spectacular as the<br />

results. Two major events were<br />

planned: the Imagine Color Gala<br />

at MacPherson Stadium in Hong<br />

Kong and a special event at<br />

the Esplanade recital Studio in<br />

Singapore. And for each event,<br />

an A-list of Goldwell VIPs was<br />

lined up for the presentation<br />

of the product and the possibilities<br />

it offers.Goldwell Singapore was<br />

delighted to have special guest<br />

- Sandra Schmelz from KAO<br />

Research & Development Lab in<br />

Germany to fly in to share with<br />

guests the technology behind this<br />

incredible innovation. The 3 new<br />

service options - Color Morphing,<br />

Color Boosting and Color<br />

Washing - were introduced to the<br />

“I like how bleached<br />

hair becomes<br />

smoother and<br />

does not look as<br />

dry after using @<br />

Pure Pigments,” Lai<br />

Mei Jen, Creative<br />

Director @Shunji<br />

Matsuo<br />

76 events


guests and hair colour gurus Lai<br />

Mei Jen from Shunji Matsuo, Peter<br />

Lim from Monsoon Hair Group<br />

and Shawn Chia from Chez Vous<br />

were on hand to present two looks<br />

each, showcasing exquisite, vivid<br />

colours created with @Pure<br />

Pigments. Guests were all in<br />

awe at the results presented during<br />

the launch. In Hong Kong,<br />

Goldwell invited four hair masters<br />

the calibre of Rodica Hristu,<br />

Goldwell International Artist<br />

Canada, Lok Chan, Global Winner<br />

of Color Zoom Challenge 2014,<br />

Kammy Ma, Technical Director<br />

of Headquarters and celebrity<br />

hairstylist Jamie Lee from HAiR<br />

to showcase their cut, colour,<br />

and styling techniques.<br />

They also demonstrated the<br />

four new services of @Pure<br />

Pigments: Color Morphing, Color<br />

Boosting, Color Washing and<br />

Color Cooling.<br />

BREAKTHROUGH<br />

INNOVATIVE TECHNOLOGY<br />

HD 3 Colour Technology in<br />

@Pure Pigments is the result<br />

of a joint collaboration between<br />

Kao and Fujifilm. Takahito<br />

Nakamura, Germany based<br />

Manager of Research &<br />

Development of Kao Salon<br />

Division, explained this<br />

breakthrough innovative<br />

technology, “Goldwell’s HD 3<br />

Dye Technology pushes the<br />

limits of traditional hair colour.<br />

While oxidative hair colour<br />

provides depth and coverage,<br />

@Pure Pigments creates multidimensional<br />

and multi-tonal<br />

light reflections.” @Pure Pigments<br />

expands hairstylist's creativity<br />

in colour while delighting clients<br />

and exceeding their expectations.<br />

Rodica Hristu,<br />

Goldwell International<br />

Artist, introduced and<br />

showcased the effect<br />

of the four @Pure<br />

Pigments services.<br />

“The new technology gives us a<br />

lot of freedom to experiment;<br />

there are no limitations”<br />

Peter Lim Salon Director Monsoon Hair Group<br />

(Above) Goldwell Hong Kong Artist Lok Chan and<br />

celebrity hairstylist Jamie Lee from HAiR showcased<br />

their cut, colour and styling techniques.


Essential<br />

experts<br />

King-of-the-Stage and<br />

celebrity to the stars,<br />

Tyler Johnston, talks<br />

Schwarzkopf Essential<br />

Looks AW18/19!<br />

Trendsetters from<br />

Schwarzkopf<br />

Professional MIB<br />

(left to right):<br />

Wu Wanqing, Chan<br />

Hiu Tung and Zhou<br />

Zhiqun.<br />

T<br />

yler Johnston, a master<br />

who fuses adventurous<br />

creativity with cuttingedge<br />

fashion sense into<br />

his unique technique,<br />

earns him the prestige<br />

of being one of the<br />

hottest hairstylists around town, and<br />

serves numerous celebrities and big<br />

names from Hollywood, including<br />

David and Victoria Beckham, Cate<br />

Blanchett, Keira Knightly and Kate<br />

Beckinsale.<br />

In September Schwarkopf<br />

Professional launched its Essential<br />

Looks AW18/19 collection in<br />

Tianjin, China, casting Tyler on<br />

stage to show off the true beauty<br />

of hair to the amazement of an<br />

unequivocally capivated audience:<br />

This is your first time to Tianjin,<br />

how do you feel like staging here?<br />

First of all, I am very excited to<br />

come to Tianjin for the first time<br />

of my life, and bring you the new<br />

Essential Looks launching here, and<br />

this is really my honour to be part<br />

of it. The most important thing is to<br />

show the new collection to different<br />

places in China, and let people here<br />

to get to know about this.<br />

What is the main theme of today’s<br />

show?<br />

The prime objective is to let people<br />

here to learn about the essence of<br />

this new collection. Our trip is to<br />

introduce the three themes of the<br />

new Essential Looks, and also to<br />

launch a new line of the OSIS and<br />

the new FIBREPLEX.<br />

The new Essential Looks has three<br />

themes, namely: 1/ Global Tribe –<br />

this involves the fusion of different<br />

cultures, and how different textures<br />

can be blended together; 2/ New<br />

Formal – which is basically about<br />

something classic, clean lines, very<br />

structured, and bold in styling; 3/<br />

Lucid Nocturnes – it is more on<br />

the dark, deep shade, with a touch<br />

of punk, and it is inspired by the<br />

underground sub-culture.<br />

What would you suggest to do in<br />

order to integrate the Chinese<br />

culture into the global trend?<br />

Personally I believe in the concept<br />

of global village and we all can<br />

be as one big family; we are all<br />

affecting and influencing each<br />

other through the interaction<br />

comes from the merging and<br />

embracing of different cultures.e.<br />

When dealing with different<br />

groups of audience, such as<br />

celebrities and general public, how<br />

do you handle, or how do you<br />

deliver your services?


I think no matter who we are<br />

serving, regardless if they are<br />

celebrities or movie stars or<br />

ordinary consumers, we need to<br />

provide the same, high quality of<br />

services because we are all equal.<br />

After all, what we are doing is<br />

to provide our best services to<br />

customers nevertheless.<br />

How do you find inspiration for<br />

your creative mind?<br />

I do my best and I need to believe in<br />

everything I create. We are<br />

inevitably affected by current trends,<br />

but we must believe in our own<br />

judgement, our feelings and our<br />

instincts. If we think it over and still<br />

believe that we are doing the right<br />

thing, then go ahead and give our<br />

best shot.<br />

Being so successful a hairstylist, or<br />

a total image designer rather, what<br />

kind of advice could you give to<br />

fellow Chinese hairstylists?<br />

My best and only advice would be to<br />

get as much inspiration and ideas as<br />

you can from the things and people<br />

around you, and it is necessary to<br />

have your own thought and input<br />

into it; not copying, but to learn and<br />

absorb from others. Put something<br />

of yourself into it and create your<br />

own style, and always believe in<br />

yourselves, then you will find the<br />

correct way to move on.<br />

Trendsetters from Schwarzkopf Professional<br />

MIB team Leading fashion to the Wonderland<br />

Han Han<br />

New Formal is the theme of my presentation. I chose this theme simply because I can<br />

apply detailed and delicate cutting, and with the aid of latest Schwarzkopf Professional<br />

hair color products to do color-gradation, I can re-invent this classic bob into a<br />

modern styling, accessible to laymen on a daily basis. My model grew long hair, and<br />

I modified the bob with a layered finish, and at the ends in the back I deliberately<br />

retained some fringes in the bottom layer.<br />

Zhang Shupin<br />

Here I took part in the production of two of the three themes, first one was the Global<br />

Tribe. I particularly like this theme because of its freestyled, natural way of expression,<br />

a perfect imperfection… which fell into my understanding of what global tribe was<br />

meant to me. I believe this theme is all about the integration of various elements:<br />

different cultures, different styles, input from different hairstylists, and I applied a<br />

more natural way in mixing up different elements in my.<br />

LIU SHI<br />

I was amazed by the three themes of the latest Essential Looks collection, they really<br />

reflected the latest global trends on the excellent colors and stylings. For example,<br />

the New Formal is typically aimed at the OL (Office Ladies) market, and the light<br />

& shadow bleaching technique used in this theme worked perfectly to highlight the<br />

hairstyles. What I did in my work was to re-invent a clean and classy feeling of the hair,<br />

showing not only the variability of the colors in the daytime<br />

Wu Wanqing<br />

It is always a pleasure to look at the new collection each year. Everytime I will try to<br />

pick out the source of inspiration, as every collection has its own characteristics, for<br />

that is exactly where the core of the collection lies… “root of the past” as I called it. So<br />

this is how I started my creation – from the source of inspiration I found the elements<br />

of my works. In any creation, all we need is to be adaptive, and all details have to be<br />

beautiful.<br />

Chan Hiu Tung<br />

Among three themes of the new collection, I like Global Tribe the most, simply<br />

because I have a gut feeling that fits well to my personal character. I like layers and<br />

disconnected cut, in which I found a lot of rooms, and a lot more freedom for my<br />

creation. When I presented my creation with an Asian model, first of all, I made some<br />

adjustments by not using the normal and formal technique; my disconnected cut was<br />

more free-styled, more layers, more curly, and tried to be as natural as possible.<br />

Zhou ZHIqun<br />

This time I joined Tyler on the stage and performed session label together. We made<br />

bespoke costume for the models to make the whole show more international, and we<br />

also used real hair pieces when creating hairdos in more delicate and precise details<br />

and angles. Personally I like Global Tribe the most. That’s because with different tribes<br />

and races and countries, we have different cultures, and the Global Tribe theme reflects<br />

exactly this point.<br />

Leading fashion to<br />

the Wonderland for<br />

Schwarzkopf<br />

Professional<br />

(left to right):<br />

Han Han, Zhang<br />

Shupin and Liu Shi.<br />

profiles<br />

79


Education and training<br />

are undoubtedly the<br />

most important<br />

investment a beauty<br />

professional can make<br />

in his or her career, at<br />

least on a par with the<br />

salon itself. And any professional<br />

The Shiseido Professional<br />

worth his salt will confirm that<br />

it's much more than a question<br />

Creators Academy provides<br />

of practicing basic skills.<br />

The development of a vision and<br />

creativity - a sort of sixth-sense for<br />

precisely what hairdressers<br />

beauty - is also invaluable in order<br />

to attain true success in terms<br />

need to boost their creative<br />

of customer satisfaction, but also<br />

in terms of self-gratification.<br />

skills and beauty sense.<br />

This is where Shiseido<br />

Professional, always an ideal salon<br />

Picture<br />

partner, decided to raise the<br />

education and training benchmark<br />

with its Creators Academy.<br />

NOTHING BUT THE BEST:<br />

Perfect<br />

raising the benchmark<br />

Founded in 2013, the Academy<br />

has since welcomed about 160<br />

participants. In <strong>2018</strong> alone 48<br />

individuals from 9 Asian countries<br />

(including 14 Beauty Innovator<br />

Award Grand Prix winners)<br />

attended. The instructors are<br />

careflly selected from Shiseido<br />

Hair & Makeup Artists who have<br />

already perfected their skills at<br />

Shiseido Academy of Beauty &<br />

Fashion(SABFA) and are now<br />

globally active in the back stage<br />

of top collections of leading<br />

international fashion houses,<br />

beauty magazines and beauty<br />

advertisement. The Academy<br />

Hard at work on<br />

the Original and<br />

Trend Hair Creation<br />

Courses to prepare<br />

for the professional<br />

photo shoot (above).<br />

80 events


takes everything a step further<br />

by providing Shiseido’s uniqueness<br />

to hair designs, thereby increasing<br />

attraction and adding value to<br />

the Shiseido Professional brand.<br />

An intensive five-day course<br />

focuses on improving a creation<br />

skill, culminating on the final day,<br />

when each participant creates his<br />

or her own project and design for a<br />

professional photo-shoot, for<br />

first-hand experience in the<br />

techniques of practical photo<br />

shooting, which are also a part of<br />

the program.<br />

five days of hard<br />

work & Inspiration<br />

Participants sign up for an intense<br />

training course that is sure to<br />

take them to the next level of<br />

salon professionalism. All topics<br />

are covered using a lecturedemonstration-workshop<br />

approach. Day 1 is dedicated to<br />

Basic Techniques in Hair &<br />

Make-up and Personal Image<br />

Creation as imparted by the Makeup<br />

artists teaching at the Shiseido<br />

Academy of Beauty & Fashion.<br />

On Day 3 participants tackle how<br />

to create trendsetting hair styles.<br />

Original Hair Creation 1 and 2<br />

are slated ot take place on Days 3<br />

and 4, with top styling artists<br />

expounding on the best tried and<br />

true methods for creating work<br />

and then demonstrating specific<br />

techniques that can subsequently<br />

be applied in the hands-on<br />

moment of the program.<br />

Once projects are in place,<br />

participants then prepare for the<br />

next day's climax of the course<br />

with a visit to a beauty supplier to<br />

procure the necessary materials.<br />

Finally, on the last day, all<br />

participants are required to create<br />

a look suitable for the final photo<br />

shoot. This is the moment of truth<br />

for any hairstylist, and the most<br />

rewarding moment of the<br />

program, Except perhaps for the<br />

end-of-course party and diploma<br />

presentation ceremony. And<br />

success in hairdressing is always<br />

something worth celebrating!<br />

Left and bottom:<br />

Course attendees from 9 Asian<br />

countries.<br />

Not an ordinary academy, but<br />

complete training that gives an<br />

immediate return on investment


Shiseido Professional<br />

brings energy back into<br />

fashion with 4 new trend<br />

concepts: Mixed Media,<br />

Rebellious, Multi Effect<br />

and Neon Art.<br />

Free, wild and brave was the<br />

energy of Shiseido<br />

Professional Fall Winter<br />

<strong>2018</strong>/19 Malaysian seminar.<br />

Shiseido Professional together<br />

with educators have partnered<br />

with Shiseido Professional<br />

Beauty Creative Team, Toshihide<br />

Mouri and colourist expert Naoya<br />

Oda and Shiseido Professional<br />

Artistic Ambassadors, Edison Lim,<br />

Nick Koh and Daviv Goh for the<br />

launch of Shiseido Professional<br />

highly anticipated colour cream<br />

Colormuse by Primience. A highly<br />

vivid direct-dye colour system with<br />

12 colours. Specially developed for<br />

Asian hair. Perfectly intermixable<br />

for unlimited colour expression<br />

enabling you to create your muse<br />

Energised<br />

en-vogue!<br />

today with Colormuse, which can<br />

be incorporated in order to recreate<br />

today’s trendiest looks:<br />

Mixed Media<br />

The hottest trend of this season is<br />

styles combined with various artistic<br />

motifs. Pairing a printed dress with<br />

patterned tights has an absolute<br />

presence. Taking this inspiring trend<br />

into action, Shiseido Professional<br />

mixes both Colormuse by Primience,<br />

a highly vivid direct-dye colour system<br />

and Primience, a clear and intense<br />

colour cream, designed to blend easily<br />

with the Asian skin tone.<br />

At the Fall Winter<br />

<strong>2018</strong> runways, the<br />

stars of the show<br />

were ’80s power<br />

shoulders, ’60s<br />

flower children like<br />

bohemian look, a<br />

tribal look with<br />

wild animal prints,<br />

and a brilliant neon<br />

coloured sportswear.


Rebellious<br />

This year on Paris fashion runway,<br />

we see pairing of numerous<br />

prints with tartan check as a base<br />

for a subtle hybrid mixed styling.<br />

Similarly with Mixed Media,<br />

Shiseido Professional uses both<br />

Colourmuse by Primience and<br />

Primience together to recreate<br />

Rebellious mixed styling, a more<br />

subtle and adaptable approach<br />

in hair colour and styling.<br />

Multi Effect<br />

So we’ve got the bold and the not<br />

so bold, now for those who want to<br />

play it safe and classic, the Multi<br />

Effect trend brings a refreshing<br />

twist to your classic hair look.<br />

Using Colormuse by Primience,<br />

Shiseido Professional shows<br />

business partners how to refresh<br />

with new shine and long lasting<br />

colour effect for any consumers<br />

who aren’t ready for a major change.<br />

Neon Art<br />

Neon Art is a trend image for the<br />

dare devils. For consumers who are<br />

absolutely not afraid to have their<br />

hair drenched in bold vivid colours.<br />

With the latest Colourmuse by<br />

Primience range that features 12<br />

highly vivid colour cream treatment,<br />

encouraging dare devils to express<br />

themselves freely and fearlessly!<br />

Shiseido Professional launched a<br />

successful 3 days seminar across<br />

Kuala Lumpur, Penang and Johor<br />

Bahru with a total turnout of 200<br />

people that were excited to see<br />

Shiseido Professional latest colour<br />

cream launch, Colourmuse by Primie.<br />

Shiseido Professional launched a successful<br />

3 day seminar across Kuala Lumpur, Penang<br />

and Johor Bahru with a total turnout of<br />

200 people that were excited to see their<br />

latest color cream launch, Colormuse by<br />

Primience and learn about the versatility<br />

of the product.through the seminar.<br />

How Shiseido Professional’s<br />

latest color range Colormuse by<br />

Primience can be incorporated to<br />

recreate today’s trendiest looks<br />

trends<br />

83


Keep in<br />

the pink<br />

Shiseido Professional partners with Petite<br />

Fleur for an exclusive floral workshop to<br />

support cancer patients and survivors and<br />

their caregivers at the National Cancer<br />

Centre Singapore (NCCS).<br />

T<br />

he 1st Anniversary of<br />

The Hair Care AIRY<br />

FLOW launch seemed<br />

like the perfect<br />

opportunity for<br />

Shiseido Professional<br />

to embark on journey<br />

to support the war on cancer. So, in<br />

collaboration with salon partners,<br />

Shiseido Professional has initiated<br />

an online fundraising campaign to<br />

raise funds for the NCC Research<br />

Fund. Established in 2005, the NCC<br />

Research Fund serves as the<br />

flagship fundraising and grantmaking<br />

channel of the National<br />

Cancer Centre Singapore (NCCS)<br />

by providing seeding and bridging<br />

funds for numerous translational<br />

and clinical research programmes.<br />

Shiseido Professional hopes to<br />

create more beautiful miracles for<br />

cancer patients and survivors<br />

through this initiative.<br />

Moreover, Shiseido Professional<br />

partnered with Petite Fleur, who<br />

hosted an exclusive hands-on floral<br />

workshop for cancer patients and<br />

survivors at the NCCS in October.<br />

Petite Fleur are known for their<br />

handcrafted bouquets for every<br />

occasion using only premium<br />

blooms nurtured to last longer than<br />

average. Each arrangement is<br />

elegantly fashioned with an eye for<br />

detail - and is individually a vibrant<br />

expression of art and beauty<br />

Shiseido Professional partnered with Petite Fleur in hosting an exclusive hands-on floral workshop<br />

for cancer patients and survivors in the hopes of raising spirits and hopes in the fight against cancer<br />

with long-lasting and colourful blooms in spectacular arrangements.<br />

84 charity


Shiseido Professional<br />

adopted pink, the<br />

symbolic colour of<br />

October's Breast Cancer<br />

Awareness Month, for<br />

its hair care products.<br />

Participants in this event were able<br />

to bring home their bouquet<br />

creations. Shiseido Professional and<br />

Petite Fleur hoped that these<br />

flowers would raise spirits and<br />

hope to the patients, survivors and<br />

their caregivers in the fight against<br />

cancer with the long-lasting and<br />

colourful blooms in spectacular<br />

arrangements. The participants of<br />

this floral workshop also included<br />

cancer survivors who are part of<br />

Shunji Matsuo Hair Salon’s<br />

upcoming Makeover Magic show.<br />

makeovers that make<br />

a difference<br />

Makeover Magic is the brainchild<br />

of hair maestro extraordinaire Mr.<br />

Shunji Matsuo. An annual event of<br />

colour and beauty that preaches that<br />

age is just a number, confirming that<br />

beauty and grace can accompany a<br />

lady well into her twilight years.<br />

Every year, Makeover Magic works<br />

wonders on mature women,<br />

providing glamorous makeovers<br />

for these advanced stylists.<br />

This year, the event was held on<br />

the evening of 9th October, the<br />

first anniversay of Mr. Shunji<br />

Matsuo's passing in 2017 after<br />

losing his stoically fought battle<br />

with pancreatic cancer.<br />

In addition to Makeover Magic,<br />

Matsuo leaves the legacy of his<br />

Shunji Matsuo Hair Salon, where<br />

hairstylists are called Hair<br />

Communicationists and the<br />

company mission is ‘With Heart,<br />

Knowledge And Sincerity’’.<br />

Besides working with mature<br />

women, Makeover Magic has also<br />

invited cancer patients and<br />

survivors as fashion models this<br />

year to encourage them to embrace<br />

life in the most positive way<br />

possible. It is a showcase that<br />

demonstrates how colour and<br />

beauty do not fade even when one<br />

ages or suffers from illness.<br />

The participants of this floral workshop also included cancer<br />

survivors and participants in Shunji Matsuo Hair Salon’s Makeover<br />

Magic. Before their makeovers, these beautiful women enjoyed the<br />

bright colours and heady blooming fragrance of their self-designed<br />

flower arrangements at home.


Emerging<br />

talents<br />

The Shiseido<br />

Professional Beauty<br />

Innovator Award<br />

fosters and garners<br />

trendsetting<br />

hairstyling talents in<br />

Asia and beyond.<br />

86 award<br />

All hair designers are encouraged to<br />

compete. It is an ideal opportunity<br />

to exchange ideas with other hair<br />

artists and broaden one’s vision of<br />

career development.<br />

T<br />

he Shiseido Professional<br />

Beauty Innovator Award<br />

has long been a milestone<br />

in the career of hair<br />

stylists across Taiwan<br />

eager to break into the<br />

international arena. This<br />

award offers a great opportunity for<br />

emerging designers to visit Tokyo<br />

and step onto the stage to receive<br />

gold awards with other winners<br />

from many other countries. And<br />

this year the award presents new<br />

challenges in two different<br />

categories: Total Creation, where<br />

artists can express their utmost<br />

creativity in looks rarely seen in<br />

salons, and Salon Creation, the new<br />

category that encourages stylists to<br />

create outstanding commercial<br />

styles with avant-garde hair colors.<br />

Shiseido Professional remains true<br />

to its core principle of defining<br />

contemporary Asian beauty and<br />

mentoring young hair designers<br />

who are promising trendsetters.<br />

The award platform is intended to<br />

inspire and stimulate contestants to<br />

unleash their creativity while<br />

improving their professional skills.<br />

This award is a priceless<br />

opportunity for emerging designers<br />

to visit Tokyo and step onto the<br />

stage to receive gold awards with<br />

winners from other countries.<br />

These winners may also have a<br />

chance to receive training sessions<br />

at SABFA, where world-famous<br />

hair gurus will stimulate them with<br />

creative ideas. This consultant team<br />

consists of Hair Culture-Benny (art<br />

consultant), Govin Hair (image<br />

consultant), Ander Hair<br />

(educational consultant), Vis A Vis<br />

(commercial consultant).


This new colour series comes in 12 highly vivid hues: red,<br />

orange, yellow, green, blue, violet, pink, gray, brown,<br />

beige, clear and white. They can be used alone or mixed<br />

with other Primience products for unlimited possibilities.<br />

Technocolour<br />

Shiseido Professional<br />

Colormuse enables<br />

colourists to adapt<br />

their creativity to the<br />

customer in their chair.<br />

To introduce Colormuse<br />

and its eye-catching<br />

colouring results to<br />

members of HK’s hair<br />

beauty industry,<br />

Shiseido Professional<br />

held a launch event at<br />

the Hong Kong Maritime Museum<br />

in Central. Taichi Kimura and<br />

Yoshikazu Okayama, performers<br />

from the renowned Lim Salon<br />

(Japan) demonstrated Colormuse’s<br />

potential. The next day these same<br />

artists demonstrated cutting,<br />

highlighting and styling techniques<br />

at the “<strong>2018</strong> Salon Trends<br />

Workshop”. The workshop also<br />

included a product trial session<br />

that made it possible for attendants<br />

to experience Colormuse colours<br />

and gain information on the latest<br />

salon trends and techniques.<br />

Performing guests from Lim Salon<br />

were Taichi Kimura, an expert on<br />

identifying the shape of the head,<br />

hairline and hair flow to draw out<br />

the personality that is unique to<br />

each customer, and Yoshikazu<br />

Okeyama, a perm lecturer with 12<br />

years of hairdressing experience<br />

who designs hairstyles with casual<br />

playfulness and is a strong believer<br />

in using hairstyles to create<br />

individuality for each and every<br />

customer. Specifically developed for<br />

Asian hair, Colormuse is formulated<br />

using Shiseido’s advanced skincare<br />

technology – ‘Aqua in Pool’ to<br />

provide longer lasting colour while<br />

highly moisturize hair. Colormuse<br />

colours are all intermixable within<br />

PRIMIENCE ranges for unlimited<br />

color creativity.<br />

events<br />

87


HOST COUNTRIES<br />

HAIRWORLD <strong>2018</strong> PARIS<br />

HAIRWORLD 2019 PARIS<br />

is the OFFICIAL<br />

World Organization in the<br />

HAIR & BEAUTY Profession<br />

to present the<br />

WORLD<br />

CHAMPION TITLES<br />

SALVATORE FODERA<br />

OMC WORLD PRESIDENT<br />

2021 Yokohama JAPAN<br />

2020 Paris FRANCE<br />

2019 Paris FRANCE<br />

<strong>2018</strong> Paris FRANCE<br />

2017 Paris FRANCE<br />

2016 Seoul SOUTH KOREA<br />

2014 Frankfurt GERMANY<br />

2012 Milan ITALY<br />

2011 Milan ITALY<br />

2010 Paris FRANCE<br />

2008 Chicago USA<br />

2006 Moscow RUSSIA<br />

2004 Milano ITALY<br />

2002 Las Vegas USA<br />

2000 Berlin GERMANY<br />

1998 Seoul SOUTH KOREA<br />

1996 Washington D.C. USA<br />

1994 London GREAT BRITAIN<br />

1992 Tokyo JAPAN<br />

1990 Rotterdam HOLLAND<br />

1988 Düsseldorf GERMANY<br />

1986 Verona ITALY<br />

1984 Las Vegas USA<br />

1982 Paris France<br />

1980 Rotterdam HOLLAND<br />

1978 Düsseldorf GERMANY<br />

1976 New York USA<br />

1974 Vienna AUSTRIA<br />

1972 Barcelona SPAIN<br />

1970 Stuttgart GERMANY<br />

1968 Vienna AUSTRIA<br />

1966 Milano ITALY<br />

1964 Basel SWITZERLAND<br />

1962 Amsterdam HOLLAND<br />

1960 Paris FRANCE<br />

1958 Cologne GERMANY<br />

1956 Vienna AUSTRIA<br />

1954 Brighton GREAT BRITAIN<br />

1952 Brussels BELGIUM<br />

1950 Roma ITALY<br />

1948 Paris FRANCE<br />

1947 Paris FRANCE<br />

1946 Paris FRANCE<br />

www.omchairworld.com


Inspirational<br />

Colouring Night<br />

Stylists gather to experience the latest<br />

breakthrough innovation in Goldwell<br />

Hair Colour: @Pure Pigments.<br />

Goldwell presents<br />

its latest innovation<br />

in hair colour,<br />

@Pure Pigments,<br />

and opens up a<br />

completely new<br />

dimension of colour<br />

results. High-definition direct dye<br />

additives elevate hair colour with<br />

unprecedented vibrancy and<br />

brilliance. This newly invented<br />

product has stormed the market<br />

with its groundbreaking<br />

technology and iridescent colour<br />

result. Recently Goldwell hosted<br />

“@Pure Pigments Color Jamming<br />

Night”, gathering passionate<br />

colourists to try out these creative<br />

colour additives at M Plus Salon, a<br />

premium hair salon located in<br />

prime shopping area of Hong<br />

Kong. Goldwell Hong Kong Artist,<br />

Lok Chan, explained how @Pure<br />

Pigments can elevate salon’s<br />

regular colour service and how the<br />

shades can be customized for<br />

every client. They are extremely<br />

versatile and can also be used for<br />

colour correction. As an example,<br />

Lok added Pure Red and Pure<br />

Violet @Pure Pigments for vivid<br />

brilliance and colour saturation.<br />

After Lok’s sharing of colour<br />

know-how, stylists worked in<br />

groups to develop a stunning<br />

colour design on models. The<br />

application of different<br />

combinations of pigments to<br />

Topchic, Colorance or Nectaya<br />

formalations illustrated the<br />

mesmerizing effect of @Pure<br />

Pigments, from natural to striking<br />

hair colours and fascinating pastel<br />

effects. It was an enjoyable evening<br />

for stylists to share their experiences<br />

and ideas in a chilled ambience.<br />

“@Pure Pigments gives stylists<br />

great freedom in colour creation<br />

and achieves unique tones with<br />

unparalleled brilliance, and truly<br />

amazing multi dimensional<br />

shine.” Lok said.<br />

innovation<br />

89


Feeling<br />

Gorgeous<br />

The 9th FEELING Hair<br />

Styling Competition<br />

attracted thousands<br />

eager to see the shows<br />

and award ceremony.<br />

TWO FACE<br />

INHERITING<br />

ZAPHYR DISCIPLINE<br />

Top & right: the “Convergence” show by the TiTi Salon, P-Style Salon, &<br />

Two Face Salon. Above: exclusive FEELING team – Zephyr Discipline<br />

team led by Creative Director Chen You Jun & Art Director, Xiong Yi.<br />

verwhelming success<br />

marked the 9th<br />

FEELING Hair Styling<br />

Competition, held in<br />

September at the Tianjin<br />

Sport Centre, in Tianjin,<br />

China. Chairmen of<br />

FEELING, Mr. Deng Wei Wen and<br />

General Manager, Mr. James Shi<br />

were proud to emcee the opening<br />

of award ceremony and officially<br />

welcome the crowds. Participants<br />

were also entertained and<br />

inspiring by the creative<br />

performances featuring several<br />

teams who presented impressive<br />

shows inspired by five major<br />

themes: “Inheriting”,<br />

“Breakthrough”, “Vientiane”,<br />

“Convergence”, “Realization”.<br />

Seven Asian hairstyling masters<br />

presented their career stories in<br />

the hairdressing industry on stage:<br />

Mr. Suki Luo, Mr. Vic Wu,<br />

Mr. Peter Wu, Mr. Boris Wong,<br />

Mr. Xie Mu Sheng, Mr. Zhou<br />

Xiao Feng and Mr. Xiang Shu Bo.<br />

Based on the theme of<br />

“Inheriting”, Mr. Xiang played<br />

the role of a young and confused<br />

hair stylist embarking on his<br />

career while the other masters<br />

imparted their belief in<br />

perseverance and self-worth to<br />

Xiang by performing their own<br />

individual styling techniques.<br />

Performance teams from Hong<br />

Kong, Taiwan and Japan also<br />

treated visitors an outstanding<br />

stage performance that reflected<br />

the distinctive local fashion<br />

cultures in “Breakthrough”.<br />

Wakeup Academy, under the<br />

leadership of Vic Wu, presented<br />

a dynamic and colorful circusinspired<br />

show on stage to<br />

represent the theme of “Vientiane”.<br />

The “Convergence” performance<br />

Tionjin teams were from local hair<br />

salons. Their show perfectly<br />

reflected the creativity of hair<br />

stylists with a mash-up of different<br />

takes on global fashion trends.<br />

Vintage Hollywood merged<br />

smoothly with urbanite trends by<br />

TiTi Salon, P-Style Salon crossed<br />

over traditional Chinese palace<br />

style with European aristocratic<br />

fashion, and classic tik tok dance<br />

melded with jazz music and<br />

fashion hair styling thanks to<br />

Two Face Salon. FEELING's<br />

exclusive hair stylist team –<br />

Zephyr Discipline – applied<br />

innovative AR technology on stage<br />

with a dance performance. Zephyr<br />

Discipline Creative Director, Mr.<br />

Chen You Jun and Art Director,<br />

Mr. Xiong Yi changed the model’s<br />

styling in a live performance on<br />

stage to evoke the concept of a<br />

butterfly breaking out of its<br />

cocoon in “Realization”.<br />

The overall championship’s grand<br />

prize winner was proclaimed as<br />

Ms. Wu Wan Ning from Una Hair<br />

Salon, Taiwan. She accepted her<br />

trophy in front of more than 8000<br />

people audience in the stadium.<br />

For more information visit<br />

www.feelinghair.com<br />

P-STYLE<br />

events<br />

91


The 3-day beauty trade<br />

exhibition, BeautyAsia<br />

2019, is poised to<br />

showcase its 23rd<br />

edition by introducing<br />

the latest of what’s on<br />

offer from the region.<br />

One-stop<br />

destination<br />

M<br />

ore than 124<br />

international<br />

exhibiting companies<br />

from 15 different<br />

countries convened<br />

in Singapore, during<br />

the last edition,<br />

reinforcing BeautyAsia as the<br />

preferred trade show for the<br />

market. The event is highly<br />

effective in its core purpose of<br />

bringing together suppliers,<br />

manufacturers and distributors that<br />

could result in new product<br />

development and business<br />

opportunities. Exhibitors also<br />

shared encouraging feedback about<br />

their involvement, in particular<br />

citing the show’s high attendance<br />

levels and the number of new<br />

business contacts gained.<br />

BeautyAsia really has proven itself<br />

to be a great platform to build up<br />

brand and product presence in the<br />

Asian beauty and wellness market.<br />

“For the upcoming edition of<br />

BeautyAsia, we see encouraging<br />

support from foreign exhibitors, as<br />

well as returning exhibitors from<br />

countries such as China, Italy,<br />

Japan, Korea, Singapore, Taiwan,<br />

Thailand and many more,” said<br />

Gillian Loh, Project Manager of<br />

Lines Exhibition. For many years,<br />

BeautyAsia has been a trusted<br />

platform for global businesses to<br />

convene and showcase innovative<br />

products, as well as gain<br />

opportunities with stakeholders<br />

expanding beyond Asia. We are<br />

excited to see newly minted<br />

partnerships and business<br />

collaborations at next year’s<br />

BeautyAsia, given that Asia’s beauty<br />

and wellness market is evergrowing<br />

and the rapid development<br />

of technology brings new<br />

possibilities in the market.”<br />

BeautyAsia is an<br />

annual trade show<br />

that incorporates<br />

four distinct shows:<br />

BeautyAsia,<br />

SpaAsia, HealthAsia<br />

and NaturalAsia.<br />

For more<br />

information visit:<br />

beautyasia.com.sg/<br />

events<br />

93


Cosmoprof India promises to<br />

drive innovation and deliver<br />

groundbreaking formulas in the<br />

Beauty and Cosmetics industry.<br />

Captivating<br />

debut<br />

BolognaFiere and UBM<br />

India successfully<br />

concluded the preview<br />

edition of Cosmoprof<br />

India, at the Sahara<br />

Star Hotel in Mumbai.<br />

The event received an<br />

exceptional response in the form of<br />

exhibitors and visitors alike and<br />

helped formulate new business<br />

relations and expansions as well as<br />

strengthen current relationships.<br />

With successful signature trade<br />

shows in Bologna, Las Vegas and<br />

Hong Kong, which cumulatively<br />

involve over 370,000 professionals<br />

and 7,000 companies from across<br />

the world, the Cosmoprof platform<br />

has now officially established its<br />

presence in India, a dynamic and a<br />

growing market for the beauty<br />

The next rendezvous for<br />

Indian beauty industry<br />

will be at the Bombay<br />

Convention & Exhibition<br />

Centre (BCEC) from<br />

12 to 14 June, 2019, with<br />

Cosmoprof India 2019.<br />

sector. Cosmoprof India Preview<br />

was featured a number of captivating<br />

presentations and features. For<br />

instance, the in-depth sessions and<br />

seminars of Cosmotalks leveraged<br />

the collaborations of internationally<br />

renowned partners: Beautystreams,<br />

Euromonitor, ICMAD (Independent<br />

Cosmetic Manufacturers and<br />

Distributors) Centdegrés, Kline &<br />

Company and JCKRC SPA<br />

Destination. Cosmoprof OnStage<br />

hosted the best of innovation and<br />

creativity for the cosmetics industry.<br />

Live demonstrations, hair shows,<br />

spectacular nail art, make-up<br />

techniques, cutting-edge beauty<br />

treatments and new products<br />

presented by exhibiting companies<br />

took center stage.<br />

To increase business opportunities,<br />

an International Buyer Program by<br />

Cosmoprof Worldwide Bologna<br />

aided B2B meetings between<br />

companies, distributors, buyers,<br />

importers and suppliers from India,<br />

United Arab Emirates and South<br />

East Asia. The next rendezvous for<br />

Indian beauty industry will be at the<br />

Bombay Convention & Exhibition<br />

Centre (BCEC) from 12 to 14 June,<br />

2019, with Cosmoprof India 2019.<br />

events<br />

95


Hair: Goldwell<br />

Color Zoom ’19<br />

Creative Team<br />

Photo: Ralph Mecke<br />

Make-up: Loni Baur<br />

Styling: Ingo Nahrwold<br />

<strong>Estetica</strong> n. 4/<strong>2018</strong><br />

ad index<br />

BEAUTY <strong>ASIA</strong> SINGAPORE 92-93<br />

www.beautyasia.com.sg<br />

cOSMOPROF MUMBAI 95<br />

Advertising<br />

HEAD OFFICE<br />

Corso Cairoli, 16<br />

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Tel.: +39 011 83921113<br />

Fax: +39 011 8171188<br />

adv@estetica.it<br />

www.estetica.it<br />

www.cosmoprof-asia.com<br />

DANCOLY COSMETIQUE 2/94<br />

www.dancoly.com / +33 442381250<br />

DAVINES ITALY 66-71<br />

http://www.davines.com/it<br />

FARMEN/VITALITY’S<br />

www.vitalitys.it / 800 463300<br />

Membre de l’Association<br />

Internationale de la<br />

Presse Professionnelle<br />

IIIC<br />

FEELING 91-91<br />

www.feelinghair.com<br />

GOLDWELL/KMS CALIFORNIA<br />

www.goldwell.com / +49 (0) 61513960102<br />

FC/insert/76-77/IVC<br />

GOLDWELL HONG KONG 89<br />

www.goldwell.com / +852 2529 1018<br />

OMC 88<br />

www.omchairworld.com<br />

SCHWARZKOPF PROFESSIONAL 78-79<br />

www.schwarzkopf.com<br />

SHISEIDO PROFESSIONAL<br />

www.pro.shiseido.com.jp / +81 3 62187982<br />

IFC-1/80-87<br />

TAKARA BELMONT 14-16<br />

www.takarabelmont.co.jp / +81 6 62123523<br />

<strong>Estetica</strong> Asia<br />

Edizioni Esav<br />

Via Cavour, 50<br />

10123 Torino (Italy)<br />

Tel.: +39 011 83921111<br />

Fax: +39 011 8125661<br />

info@estetica.it<br />

www.esteticamagazine.net<br />

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4<br />

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FASHION SHADES<br />

WHY BLEND IN, WHEN YOUR HAIR CAN SHINE?<br />

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for customised, professional<br />

colour<br />

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WWW.VITALITYS.IT

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