13.12.2018 Views

Estetica Magazine WORLD Edition (4/2018)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<strong>WORLD</strong><br />

the Hair<strong>Magazine</strong><br />

HAIR & NOW<br />

Coverage of industry<br />

events worldwide<br />

COIFFURE<br />

Glamorous looks for<br />

special occasions<br />

IN THE SALON<br />

Taking care of hair<br />

and your business


<strong>Estetica</strong> n. 4/<strong>2018</strong><br />

contents<br />

Publisher and<br />

MANAGING Director<br />

Roberto Pissimiglia<br />

INTERNATIONAL<br />

EDITORIAL DIRECTOR<br />

Sergi Bancells<br />

sergi@esteticamagazine.com<br />

INTERNATIONAL<br />

Editor-in-Chief<br />

Laura Castelli<br />

l.castelli@estetica.it<br />

International Editorial<br />

Coordinator<br />

Fatima Pilone<br />

f.pilone@estetica.it<br />

Editorial Staff<br />

Alice Gioannini<br />

adtraffic@estetica.it<br />

Layout<br />

Manuela Artosi<br />

m.artosi@estetica.it<br />

Davide Cardente<br />

d.cardente@estetica.it<br />

España<br />

Bel M. Dolla,<br />

Elisabet Parra, Cristina Hernández<br />

Deutsche Ausgabe<br />

Michaela Dee<br />

France<br />

Stéphanie Argentin, Marie Coccoluto<br />

UK<br />

Gary Kelly, Maria Weijers<br />

Italia<br />

Lucia Preziosi, Glorianna Vaschetto<br />

México-Latinoamérica<br />

Erika del Paso,<br />

Héctor Ramírez, Ernesto Álvarez,<br />

Karla Cuéllar, Fernando Farfán<br />

USA<br />

Marie Scarano<br />

DIGITAL<br />

Matteo Franceschini Beghini,<br />

Erica Balduini, Ludovica Cavalli,<br />

Erika Marchese, Wilma Sommariva,<br />

Valentina Stella<br />

Looks Gorgeous songbirds 3<br />

Catwalks From NY to Paris 6<br />

Trends Less glitz...more glamour 8<br />

Events World Champs 20<br />

Events NL takes the top 3 22<br />

Events 40 years of beauty & love 24<br />

Events Trend Vision Evolution 26<br />

Dossier Preventing hair loss 90<br />

Events MCB by BS 94<br />

Events Salón Look in images 96<br />

Events Endless opportunity 98<br />

Trendsetting<br />

red carpet and<br />

runways looks.<br />

Events Mystique mode 100<br />

Feeling glamorous with<br />

healthy hair.<br />

international trends<br />

We All a Bob 33<br />

IHA The Finalists 2019 72


2019<br />

COSMOPROF<br />

BOLOGNA, ITALY – FAIR DISTRICT<br />

14 – 17 MARCH 15 – 18 MARCH<br />

A new world for beauty<br />

Bologna, Hong Kong,<br />

Las Vegas, Mumbai<br />

cosmoprof.com<br />

Organiser<br />

BolognaFiere Cosmoprof S.p.a.<br />

Milan, Italy<br />

P +39 02 796 420<br />

F +39 02 795 036<br />

info@cosmoprof.it<br />

Company of<br />

In partnership with<br />

With the participation of


Richy Kandasamy<br />

Expert Colorist and Educator<br />

Co-founder of RIKOKO<br />

Charlie Price<br />

Platform artist & Founder of The Beauty<br />

Uunderground Artistic Team<br />

David Barron<br />

Owner of Barron’s London Salon<br />

Cynthia Diersen<br />

CHI Lead Global Artist<br />

Gorgeous<br />

songbirds<br />

Total Look<br />

8.1<br />

Getty Images<br />

Lauren Daigle<br />

Cynthia Diersen: I love this boho chic look. It says ‘girl next door’ with such simple and clean makeup.<br />

The hair color is in trend. The ends could be a bit more polished but I love how casual this look is.<br />

Hair: 8/Make-up: 7.8/Style: 7.5/Vote 7.8<br />

Richy kandasamy: I love how Lauren embraces a contemporary vibe with her side braid.<br />

Her warm, earthy hair colour complements her skin tone. The make-up is perfect - simple and clean.<br />

Hair: 8 Make-up: 10/Style: 8/Vote 9.0<br />

Charlie price: I’m a sucker for deep red haircolor - luscious waves and soft natural makeup always<br />

work and coalesce perfectly with her image.<br />

Hair: 9/Make-up: 9/Style: 9/Vote 9.0<br />

DAVID BARRON: Lauren’s hair is effortless and versatile even for an everyday look. I would like to<br />

add a few face-framing layers.<br />

Hair: 7/Make-up: 7/Style: 6/Vote 6.7<br />

looks<br />

3


Total Look<br />

7.8<br />

Iggy Azalea<br />

Cynthia Diersen: This long, ultra-sleek look says “fierce warrior” and reflects her strength.<br />

The makeup could distinguish skin and hair tones with more contouring; especially if you’re going<br />

to be in front of bright lights!<br />

Hair: 7.5/Make-up: 6.5/Style: 8.0/Vote 7.3<br />

richy kandasamy: Iggy looks best with her hair pulled back and her make up is always on point.<br />

Her hair color however should be a little bit less gold so it does not blend with her skin tone.<br />

Hair: 7/Make-up: 10/Style: 7/Vote 8.0<br />

charlie price: Slick uber-straight hair looks fresh and stylish to me right now. The tribal braid on<br />

top of rock star “roots” and neutral make-up constitute a polished look perfect for this musical wild child.<br />

Hair: 9/Make-up: 8/Style: 7/Vote 8.0<br />

DAVID BARRON: I love the buttery blonde look and the long sleek look. She has the perfect face for<br />

versatility. Make-up is very subtle which works best for evening make-up.<br />

Hair: 9/Make-up: 8/Style: 7/Vote 8.0


Total Look<br />

9.8<br />

Photos: Getty Images<br />

Amara La Negra<br />

Cynthia Diersen: I love how she embraces it and has fun with her natural texture! The ‘cut-out’ parting<br />

in her style says “casual precision”! Retro makeup is perfect for this look! I love, love everything about this!<br />

Hair: 9.0/Make-up: 8.9/Style: 9.8/Vote 9.2<br />

Richy kandasamy: I love that Amara embraces her natural texture #mothernaturebeauty. The make-up<br />

and accessories complement her personality well. Her take on the Afro look is super modern, fun and colorful.<br />

Hair: 10/Make-up: 10/Style: 10/Vote 10+<br />

charlie price: I always love an Afro - I’m so happy natural texture is back! The sexy makeup is<br />

perfect for this ultra glam diva!<br />

Hair: 10/Make-up: 10/Style: 10/Vote 10.0<br />

DAVID BARRON: Hair, outfit, earrings go together all around! Big, Bold, Beautiful!!! I can not find<br />

anything that I don’t like about her and her overall look. I give her a 10.<br />

Hair: 10/Make-up: 10/Style: 10/Vote 10<br />

looks<br />

5


From NY<br />

to Paris!<br />

ECRU New York goes global with Fashion Week! Exclusively<br />

sponsoring the Flying Solo SS19 fashion shows in NY & Paris.<br />

ECRU New York has been creating hair and beauty looks for designers for over 15 years, and working with<br />

Flying Solo for over four seasons now at New York Fashion Week, so it was a natural fit that as Flying Solo<br />

decided to embark onto the Paris runway, the brand would follow to collaborate backstage. “For SS19, we<br />

were seeing multiple textures and patterns together within the same garment, and so we took that idea<br />

and incorporated it into the hair for both the New York and Paris runways, creating two different looks<br />

with the same underlying theme,” says Lisa Lobosco, ECRU New York Creative Director.<br />

Flying Solo NYFW<br />

New York


Flying Solo Paris FW<br />

ParisIn<br />

addition to producing beautiful hair for both shows, ECRU New York also provided the makeup<br />

artistry for the New York show, creating a futuristic look centered around a metallic airbrushed mask.<br />

“We are all about the total look! And not only is fashion week an important outlet for displaying our<br />

artistry,” says Lobosco, “but also, we can then bring back education, the cornerstone of our brand,<br />

through the ECRU New York Academy, to elevate the artistry of other stylists.”<br />

Lisa Lobosco, ECRU New York Creative Director<br />

Flying Solo NYFW<br />

Flying Solo Backstage<br />

catwalks<br />

7


Less glitz...<br />

more glamour<br />

Red carpets, fashion runways, bridal parties, proms and<br />

other gala events all call for elegant hairstyling. Updos of<br />

course, but not necessarily... there are other options!<br />

Rocky Vitelli for CHI, Farouk Systems<br />

Sherri Jessee<br />

Photo: Krisna Goodwin<br />

We all love watching those red carpet events where gorgeous celebs sport over-the-top designer gowns and<br />

glamorous coifs. Formal and bridal styling is also part of the hairdresser's art. But what is it that separates the<br />

special occasion do from your everyday look? Pretty much everything! The most important thing to remember<br />

is that healthy hair is beautiful hair - so even a simple sleek, hi-top or nape-of-neck pony tail can be elegant IF<br />

hair is strong, smooth and shiny. Perfectly maintained color treatments (no regrowth), a fresh and modern cut,<br />

texture maybe but NO FRIZZ. After all, these things don't happen over night, so make your plans, book your<br />

consultation, try it out, tweak the details, and make the final appointment.


Hair: Nogodar Martinez @nogodar<br />

Photo: Luis Alvarez @luis_alvarez_babylisspro<br />

Goldwell<br />

Ivan Rodriguez for Biosilk - Photo: Jesus Herrera<br />

Top: “Sometimes<br />

straight long hair is<br />

boring. Instead, I choose<br />

to travel the fascinating<br />

world of curves, turns,<br />

forms and variations<br />

to create high textures,”<br />

says, Ivan Rodriguez.<br />

BioSilk Hairstyling<br />

Ambassador.<br />

trends<br />

17


Hair/Sam Villa ArTeam<br />

Photo/Katie Parker<br />

Rocky Vitelli for CHI, Farouk Systems<br />

Adding some layers<br />

and textured curls<br />

can make all the<br />

difference. And your<br />

bangs can be<br />

seductive or demure.<br />

Hair: Nicola Lanaro Chiola@Pivot Point Italy<br />

Pohto: Pietro Ferante<br />

Men in the limelight<br />

Wahl Education & Artistic Team member Shelley Craft<br />

knows first-hand that bachelor and grooms’ parties are<br />

seeking out haircuts, shaves, facials, massages, manicures<br />

and pedicures offered by barber spas designed specifically<br />

with men in mind. And since many parties are happening<br />

the day of the wedding, the guys are getting straight into<br />

their tux and taking their finished look down the aisle.<br />

“The most common service guys request is the straight<br />

razor shave. But sometimes they need a few suggestions<br />

from our team because men are not used to this experience<br />

being available,” says Craft. “It is important to make the<br />

time special for them, just as you would for a woman. Men<br />

have the same desire to be pampered, they just aren’t used<br />

to asking for it and worry about being judged.”<br />

Wahl


Hair: Katie Nielsen@Scruples - Color: Katie Mrotek, Jeffrey James@Scruples<br />

Photo:Jake Thompson<br />

Hair: Lisa Vann & Mu-Luci Powers<br />

Photo: James Cheng<br />

Attitude counts!<br />

Glam can be an<br />

amped up natural<br />

texture with<br />

bold color or a<br />

coif colored and<br />

sculpted with a<br />

sophisticated flair.<br />

And remember that the most important ingredient in glam is self-confidence. So find a look that is<br />

simply you at your best; something that makes you feel good about yourself. It needn't necessarily<br />

be the most intricate updo you can find. It may be as simple as a adding the right color, highlights,<br />

or texture to your everyday lob, boosting the volume and adding some sexy tendrils to your office<br />

chignon, getting some Hollywood fingerwaves for your pixie, or long, loose curls on your lengths.<br />

Then just make sure that your make-up is on point, your manicure is fresh, and - of course -<br />

that your shoes are polished! Oh yes... and SMILE! You look just fabulous!<br />

trends<br />

19


World Champs<br />

OMC Hairworld in Paris <strong>2018</strong> united pros from all corners<br />

of the world for a competitive passion in the craft of beauty.<br />

Over 1,000 international contestants attended MCB by Beauté Séléction in Paris this year to witness a daring competition<br />

on the opulent Parisian stage. Styles were entirely unexpected while emphasizing the editorial artists of current beauty<br />

trends. With styled masterpieces, masculine editorial panache and a mixture of creative looks, it was a truly triumphant<br />

weekend for the industry world hairdressing Olympics! Talent was overflowing as competitors stood next to their creations<br />

with pride – there was no limit to how breathtaking these looks could be. This means that the competitions honored<br />

hairdressers for their skills, embodying the industry’s enthusiasm when it comes to celebrating this craft.<br />

20 events


With over 50 member<br />

countries and over<br />

2,000,000 individual<br />

members worldwide,<br />

OMC is the largest<br />

professional hairstylists'<br />

organization in the world<br />

and hosts the biggest hair<br />

annual competition in<br />

our industry.<br />

Salvatore Fodera, OMC World President, Christophe Gabreau, President Standing Events and Co-President MCB by Beauté Sélection, and Bernard<br />

Stalter, President UNEC & Co-President MCB hosted this amazing global event. The OMC Global Awards Night on Saturday was sponsored by<br />

Cindarella Paris, the same sponsors of the OMC Hairworld competition furniture. For a complete overview of the OMC Hairworld <strong>2018</strong> competition in<br />

Paris, meet all the winners, watch the videos and enjoy our photo galleries, please visit our <strong>Estetica</strong><strong>Magazine</strong> website >>> https://bit.ly/2MxGVkW<br />

events<br />

125


NL takes<br />

the top 3<br />

For the first time in the history of Color Zoom - Goldwell’s<br />

international hair competition - all three top prizes were<br />

scooped by the same country AND the same salon! Gary kelly<br />

The Goldwell <strong>2018</strong> Global Zoom event held in Toronto this Autumn is sure to have become a much talked-about<br />

occasion in the small Dutch town of Apeldoorn - it takes the credit for a creative achievement unlikely to ever be<br />

equalled; never say never, but for Color Zoom participants from the same salon to win all three categories: Creative<br />

(Roos Topley), New Talent (Nushka Barbosa) and Partner (Lieke Nijenkamp) is an incredible result by anyone's<br />

reckoning! The announcement of the Global Zoom competition winners was just one of the highlights over two days of<br />

extraordinary shows, artist sessions and celebrations of creative excellence on the part of all participants at this year's<br />

event. Also included was the world premiere of Goldwell’s 2019 Color Zoom Collection - REMIX, with the Color Zoom<br />

Creative Team, which included the '17 Global winners, giving an insight into the inspiration behind the trend collection.<br />

22 events


The Color Zoom Hall of Fame award is dedicated to recognising former Color Zoom winners who have used the competition<br />

as a platform for advancing their career. This year's two winners were: Neil Barton from the UK (above left) and Rodica Hristu<br />

from Canada - both for their dedication and mentorship of Color Zoom teams throughout the last decade. The Gala Show and<br />

Awards ended with the announcement that Global Zoom 2019 will take place in the beautiful Austrian capital city of VIENNA.


40 years of<br />

beauty & love<br />

Aveda welcomed a record-breaking 4,500 pros from<br />

25 countries to celebrate their 40th anniversary at the<br />

Aveda Congress in Minneapolis, the brand’s home town.


The Aveda Congress <strong>2018</strong> theme, “Know What We’re Made Of,” put the brand’s founding principles –using<br />

high-performing, naturally-derived ingredients and distinctive aromas, abiding by a cruelty-free, no animal<br />

testing policy, and following an environmental mission – front and center, whether through presentations by<br />

Global General Manager Barbara De Laere (pictured below) or the artistic expression of the Global Aveda<br />

Team’s “Worldhood” performance (opening image). The event featured artists from around the world like Masa<br />

Honda (Japan), Aamir Naveed (UK), Allen Ruiz (US) and many more, in a true celebration of talent and artistry.<br />

The event included on-stage<br />

performances, workshops with<br />

Aveda Global Artistic Directors and<br />

Educators, and an evening performance<br />

“The Art and Science of Pure Flower<br />

and Plant Essences” created and<br />

presented by Aveda Global Creative<br />

Director Antoinette Beenders (below).<br />

Aveda Congress <strong>2018</strong> welcomed 4,500 beauty professionals from all around the world who had the<br />

opportunity to attend 27 awe-inspiring presentations on the Minnesota Convention Center main stage and<br />

20 educational classes featuring the most acclaimed Aveda educators.<br />

Nobel Peace Prize recipient<br />

and founder of Bachpan<br />

Bachao Andolan (lit. Save<br />

Childhood Movement), Kailash<br />

Satyarthi made a very special<br />

appearance at Aveda Congress.<br />

Kailash thanked the brand<br />

for supporting his fight for<br />

children's rights in his native<br />

India and around the world.<br />

events<br />

25


Trend Vision<br />

Evolution<br />

Wella Professionals transforms its annual global competition<br />

into an inspiring creative retreat celebrating the competitors’<br />

beauty talents through mentoring, training and challenges.<br />

Eugene Souleiman, Wella Professionals<br />

Global Creative Director of Care & Styling<br />

Rossano Ferretti, Coty Professional<br />

Beauty Global Ambassador<br />

ITVA <strong>2018</strong> Couture Color Award<br />

ITVA <strong>2018</strong> Couture Collection Award


Speak EIMI Award for best editorial look<br />

ITVA <strong>2018</strong> International Creative Vision Award:<br />

Sergey Chernyshev (Russia)<br />

ghd Award for interpreting the Queen Maker look<br />

ITVA <strong>2018</strong> International Color Vision Award: Tanya Grant (Australia)<br />

On top of the<br />

International Color<br />

Vision Award and the<br />

International<br />

Creative Vision<br />

Award, there were<br />

five more awards<br />

based on the finalists'<br />

work while in Lisbon.<br />

Destination Lisbon! 76 participants from 43 countries were inspired by the magical beauty of the Portuguese capital at the<br />

new-look International Trend Vision Awards by Wella Professionals. This year more than ever before, the added values<br />

were outstanding, thanks to Wella Professionals bold decision to completely change the format and environment of its<br />

biggest annual event. During their time at ITVA Creative Retreat, participants were divided into 8 teams guided by 16<br />

international mentors who had a threefold role: teaching, coaching and judging! ITVA was a unique, inspiring experience<br />

to drive participants' creative excellence to the next level. Check out our website for a complete overview of ITVA <strong>2018</strong>!<br />

Sylvie Moreau & Patrick Cameron, ITVA <strong>2018</strong> hosts<br />

A new era of ultra-personalization<br />

The evolution of Wella's ITVA also reflects the evolution of the brand, where<br />

ultra-personalization plays a major role. "New consumers are personalization<br />

obsessed – connecting the physical and digital experiences: it's our duty to capture<br />

and build these experiences for them," said Sylvie Moreau, President of Coty<br />

Professional Beauty. "It's all about the boom of the service experience – rather than<br />

being afraid of the change, we need to fully embrace it: first, going back to what<br />

made our industry successful, which is impeccable service where consultation is<br />

the essence; and then beyond that, expressing those skills through digital means."<br />

events<br />

27


Regalo Hair & Spa<br />

Stylish<br />

interiors<br />

Luxury, exclusivity and unrivalled customer<br />

experience are the pre-requisites for 5-star salons.<br />

Takara Belmont is behind Japan’s finest. Gary Kelly<br />

REGALO HAIR & SPA, Tokyo: A small salon with 3 private rooms each creating a unique atmosphere.<br />

A corridor means the available space can be adapted to the customer’s needs. A simple interior design<br />

makes space seem spacious but inclusive, while details ensure it's customer-friendly and natural.<br />

http://regalo-hair-spa.com/<br />

28 design


Any Kokoro<br />

KOKORO, Saitama: The salon owner is aiming to be a client life-coach in terms of both style and hair. He highly values<br />

consultation time “Japanese style” - which means discreet and bespoke to the client's needs. Originality is the keyword<br />

of salon design at Kokoro - a styling space where customers can spend time is made personal by raising the floor<br />

and lowering the ceiling. Japanese-style “Wa” space design adds a relaxing atmosphere thanks to Sudo (rattan blinds)<br />

and Ranma (fanlights), while mirrors create the illusion of extra space. http://jun-natari.fem.jp/<br />

ANY, Chiba: A neutral,<br />

flexible space which creates<br />

an atmosphere of freedom<br />

and fluidity. It can even be<br />

used as an exhibition hall.<br />

http://any-salon.jp/


7 T H A N N U A L<br />

Your ticket to the Beauty Changes Lives Experience helps<br />

us provide scholarships to those interested in pursuing a<br />

career in beauty and wellness.<br />

PURCHASE TICKETS AT:<br />

BEAUTYCHANGESLIVES.ORG/BCL-EXPERIENCE


The World’s Leading<br />

Trade Beauty<br />

Network<br />

• 20 editions:<br />

9 in-house + 11 licensed<br />

• 247,500 copies each issue<br />

distributed in over 60 countries<br />

worldwide + 153,000 yearly<br />

digital subscriptions<br />

• More than 650k fans/followers<br />

worldwide<br />

• 16 online platforms:<br />

• Over 30 B2C customer publications<br />

• An Export Dept. offering brands and<br />

distributors match-making<br />

and much much more...<br />

Follow us on:<br />

Free for iPad<br />

For further information please contact:<br />

on AppStore<br />

Edizioni Esav<br />

Via Cavour, 50 - 10123 Torino (Italy)<br />

Tel.: +39 011 83921111 - Fax: +39 011 8125661<br />

info@estetica.it<br />

w w w . e s t e t i c a m a g a z i n e . n e t


MODA<br />

INT’L<br />

We<br />

all<br />

a<br />

bob<br />

Hair: Daniel Couch and Ashleigh Maybank<br />

Photo: Richard Miles/Make-up: Lucy Flower<br />

Styling: Leila Ali/Products: Wella Professionals


We<br />

all<br />

bob<br />

a<br />

And it’s come a long way since the 1960s... from its origins signed Vidal Sassoon until<br />

today. The “average” length par excellence more than a hairstyle is a contemporary<br />

status. Lending itself to myriad interpretations. From the Lob (long+bob) with shoulderlength<br />

locks, to the Wob (wavy+bob), dedicated to those who love texture. For the<br />

genetically elegant there is the Pob (posh+bob), but for everyone the bob represents<br />

just one absolute: freedom. To interpret, play with an image. The bob is independence.<br />

Tutte pazze per il Bob. Che dagli Anni ’60 ne ha fatta di strada... Dalle origini firmate<br />

Vidal Sassoon ad oggi, la lunghezza “media” per antonomasia più che uno stile di<br />

capelli è uno status contemporaneo. Mille le sfumature possibili. Dal Lob (long+bob),<br />

con le lunghezze alle spalle, al Wob (wavy+bob), dedicato a chi ama il mosso. Per le<br />

geneticamente eleganti arriva il Pob (posh+bob) ma per tutte il carré rappresenta un’idea:<br />

essere libere. Di interpretare, giocare con l’immagine. Bob è indipendenza.<br />

Alle stehen auf den Bob. Bereits seit den 60er Jahren sorgte er für Furore ...<br />

Ursprünglich von Vidal Sassoon kreiert ist die „mittlere“ Länge auch heute eher ein<br />

zeitgemäßes Statement als nur ein Haarschnitt und bietet unendliche Varianten.<br />

Vom Lob (long+bob) mit schulterlangem Haar bis zum Wob (wavy+bob), für alle, die<br />

Bewegung lieben. Für alle, die auf Eleganz schwören, kommt jetzt der Pob (posh+bob),<br />

doch letztlich steht auch dieser für die Idee, sich frei zu fühlen. Mit dem Aussehen<br />

spielen und seinen eigenen Stil finden. Der Bob bedeutet Unabhängigkeit.<br />

On en raffole de la coupe bol. Qui, depuis les années 60, en a fait du chemin. De sa<br />

création par Vidal Sassoon à aujourd’hui, la longueur « moyenne », plus qu’un style,<br />

c’est une façon d’être actuelle. Mille sont les déclinaisons. De la coupe Lob (long+bob)<br />

avec longueurs aux épaules au Wob (wavy+bob) pour celles aimant l’ondulé. Pour les<br />

élégantes nées, voici le Pob (posh+bob) mais, pour toutes, le carré, c’est une idée :<br />

celle d’être libre. D’interpréter, de jouer avec l’image. Le bob, c’est l’indépendance.<br />

Todas locas por el Bob. Que desde los años 60 ha recorrido un largo camino... De los<br />

orígenes bajo la firma de Vidal Sassoon a hoy, la longitud “media”, por definición, más<br />

que un estilo de pelo es un status contemporáneo. Mil posibles matices. Dal Lob (long<br />

+ bob), con largos a los hombros, al Wob (wavy + bob) movido. Para las genéticamente<br />

elegantes llega el Pob (posh + bob) pero para todas, el carré representa una idea: ser<br />

libres. Para interpretar, jugar con la imagen. Bob es independencia.


Hair: Rizos<br />

Photo: David Arnal<br />

Make-up: Pilar Lucas


Hair: TOM|CO. Creative Team<br />

Photo: Mario Naegler<br />

Hair: Sally Rogerson/Colour: Misty Weeks/Photo: John Rawson/Products: LaBella<br />

Concept: Luigi Neri, Ernesto Spica/Photo: Fabio Munis<br />

Hair: Ian Davies/Photo: Paul Gill<br />

Products and Colour: Joico Europe<br />

Artistic Direction: Carlo Di Donato& Dario Manzan @ Mitù<br />

Photo: Lorenzo Sampaolesi/Products: Wella<br />

Creative Direction:<br />

Aldo Coppola, Stefano Lorenzi<br />

Photo: Irina Lis Costanzo


Hair: Elle Schoemaker<br />

Colour: Kristie Kesic @ Stelios Papas<br />

Photo: Elizabeth Maleevsky<br />

Make-up: Gemma Elaine<br />

Styling: Kristie Kesic<br />

We<br />

all<br />

bob<br />

a


Hair: Michelle Diasinos<br />

@ Academie Salon<br />

Photo: Michelle Tran<br />

Make-up: Mikele Simone<br />

Styling: Jana Bartolo


We<br />

all<br />

bob<br />

a<br />

Hair: Alter Ego Italy<br />

Colour: Alter Ego Italy<br />

AkademÏa Artistic Team<br />

Photo: Andrew O’Toole<br />

Make-up: Silvia dell’Orto,<br />

Daniela Galeazzi<br />

Styling: Emanuela Mari<br />

@ Day Dream


Artistic Direction: James Longagnani<br />

Photo: Marco La Conte/Products: Wella<br />

Hair: Chris Williams for Rush/Photo: Jack Eames<br />

Hair: Kevin Kahan<br />

Photo: Andrew O’Toole<br />

Artistic Direction: James Longagnani<br />

Photo: Marco La Conte/Products: Wella<br />

Hair and Photo: Anthony Grant @ Jamie Stevens<br />

Artistic Direction: Christine Margossian/Photo: Bruno Estatoff<br />

Hair: David Siero @ Siero Hair Studio/Photo: Pedro Antunes<br />

Hair: Kaizen Education/Photo & Creative Direction: Sal Misseri


We<br />

all<br />

bob<br />

a<br />

Hair: Sharon Tranter<br />

Photo: Damien Carney<br />

Make-up: Roque Cozette<br />

Styling: Nikko Kefalas


We<br />

all<br />

bob<br />

a<br />

Hair: Gianluca Grechi @ Pucci<br />

Photo: Dino Frittoli<br />

Make-up: Angelo Nenna Pintor<br />

Styling: Veronica Spadaro<br />

Products: Davines


Creative Direction:<br />

Sacha Mascolo for Toni&Guy<br />

Artistic Direction: Cos Sakkas<br />

Photo: Jack Eames<br />

Styling: Sara Dunn<br />

Make-up: Ian Nguyen<br />

Products: label.m


We<br />

all<br />

bob<br />

a<br />

Hair: Sophie Bauçais, Jérémy Blanc,<br />

Christophe Gaillet, Philippe Laurent,<br />

Laurent Tourette, Eric Zemmour<br />

Photo: Jules Egger<br />

Make-up: Natacha Maillard<br />

Styling: Aurore<br />

Products: L’Oréal Professionnel


Hair: Andrea de Deugd/Photo: Elizabeth Maleevsky<br />

Hair: Joey Scandizzo/Photo: Andrew O’Toole<br />

Artistic Direction: Nilton Barros for Intercoiffure Brasil<br />

Photo: Marco Massimo/Products: Aneethun, Vult<br />

Hair: Travis Bandiera @ Royals Hair Sydney<br />

Photo: David Mannah<br />

Hair and products: KMS<br />

Hair: Anzhelika Suvorova<br />

Photo: Karen Kananian


Hair: Olga García<br />

@ Olga García Estilistas<br />

Photo: David Arnal<br />

Make-up: Wilder Rodríguez<br />

Styling: Eunnis Mesa


We<br />

all<br />

bob<br />

a<br />

Hair: Alexander Dinter<br />

for La Biosthétique


We<br />

all<br />

bob<br />

a<br />

Hair and Colour: Fabien Provost,<br />

Alexandrine Piel, Liam Oats<br />

Artistic Direction: Fabien Provost<br />

Photo: Adel Awad<br />

Make-up: Faar by Alia<br />

Styling: Chloé Dugast


Hair: Jesus Oliver/Photo: Chris Bulezuik<br />

Hair and Colour: Roberto Perozzi @ RPH Salon<br />

Photo: Takashi Imai<br />

Artistic Direction : Michel Dervyn/Hair: Alexandre De Paris<br />

Photo: Laurence Laborie<br />

Hair: Richard Kavanagh/Photo: Steven Chee<br />

Hair: Uva Salon<br />

Photo: Ed Purnomo<br />

Hair: Montibello Creative Team<br />

Photo: Jens Grundmann<br />

Artistic and Creative Direction: Christophe<br />

Nicolas Biot for SoGlam!<br />

Photo: Danilo Falà<br />

Products: Wella


We<br />

all<br />

bob<br />

a<br />

Hair: Isabelle Mazé<br />

Photo: Marine Leroy<br />

Make-up: Denise Richard<br />

Stylist: David Labrousse


Creative Direction:<br />

Mauro Galzignato for Kemon<br />

Hair: D. Carlucci, R. Rogari,<br />

A. Candido, P. Baltieri,<br />

D. Comandulli, D. Tworuschka<br />

Colour: Matteo Sartini<br />

Photo: Omar Macchiavelli<br />

@ Aura Photo Agency


We<br />

all<br />

bob<br />

a<br />

Hair: Michelle Griffin<br />

Photo: Richard Miles<br />

Make-up: Lauren Mathis<br />

and Lucy Flower<br />

Styling: Clare Frith


Hair: Michael Albor/Photo: Adam Peterson<br />

Concept: Felicitas Ordás/Photo: Esteban Roca<br />

Products: Revlon Professional<br />

Hair and Colour: Candice Mckay/Photo: John Rawson/Products: Davines<br />

Hair: Alima Baz for Eugene Perma<br />

Hair and products: KMS<br />

Concept: Luigi Neri, Ernesto Spica<br />

Photo: Fabio Munis


We<br />

all<br />

bob<br />

a<br />

Hair and Colour: Majer,<br />

Plomes, Thompson<br />

Photo: Elsa Okazaki<br />

Make-up: Nino Allegro<br />

Styling: Max Märzinger


Hair: Elle Schoemaker<br />

Colour: Kristie Kesic<br />

@ Stelios Papas<br />

Photo: Elizabeth Maleevsky<br />

Make-up: Gemma Elaine<br />

Styling: Kristie Kesic


Hair and Colour: Chad Demchuk @ Michael Flores Salon/Photo: Tom Carson<br />

Hair: Carlos Ramos<br />

Photo: G + K<br />

Hair: Chris Williams @ Rush<br />

Photo: Jack Eames<br />

Hair: Ceri Cushen & Katy Brereton<br />

@ Metropolis hairdressing/Photo: Robert Masciave<br />

Hair: Robert Eaton/Photo: Richard Miles<br />

Hair: Ryan Humpage/Photo: Jamie Blanshard<br />

Hair: Hooker & Young Art Team/Photo: Michael Young<br />

Hair: Chris Tsiknaris @ Tsiknaris Hair<br />

Photo: Anniss+Barton


Hair: Sophie Chandler & Michael<br />

Rackett for Rush<br />

Photo: Alessandra Cecchini<br />

Make-up: Kelly Mendiola<br />

Styling: Magdelena Jacobs<br />

We<br />

all<br />

bob<br />

a


We<br />

all<br />

bob<br />

a<br />

Creative Direction:<br />

Lachlan McPherson<br />

Hair: Richard Kavanagh<br />

@ Rodney Wayne<br />

Photo: Steven Chee


Hair: Compagnia della Bellezza


We<br />

all<br />

bob<br />

a<br />

Hair: Anna Barroca<br />

Photo: David Arnal<br />

Make-up: Wilder Rodriguez<br />

Styling: Aaron Gil


Hair: Sandra Faiva/Photo: Gresson Gastar<br />

Hair: Sandro Macri @ Salon Collage/Photo: Giancarlo Intini<br />

Hair: Dean Bradwell/Photo:John Rawson<br />

Hair: Chrystofer Benson/Photo: John Rawson<br />

Hair: Reno Prezio @ Bellus Academy/Photo: Natasha Gerschon<br />

Hair and Concept: Kobi Bokshish @ Intershape<br />

Photo: David Mannah


We<br />

all<br />

bob<br />

a<br />

Hair: Elise Antoine @ Mylord Coiffure<br />

Photo: Weronika Kosinska<br />

Make-up: Izabela Szelagowska<br />

Styling: Waleria Tokarzewska-Karaszewicz


Hair: Goldwell Color Zoom ‘19<br />

Creative Team<br />

Photo: Ralph Mecke<br />

Make-up: Loni Baur<br />

Styling: Ingo Nahrwold


The finalists 2019<br />

Celebrating the 15 finalists of the 1st edition of the International Hairdressing Awards, set to take place<br />

in Madrid on February, 3rd 2019. It will be the great night of global hairdressing, with a grand runway show<br />

featuring Sassoon, Toni&Guy, Sanrizz, X-Presion, Beauty Underground, Revlon Professional Global Artistic Team<br />

and Mikel Luzea. Main sponsors of the IHAwards are Revlon, Revlon Professional & Salon Look-IFEMA, with<br />

<strong>Estetica</strong> as Global Media Partner; Beauty Underground and Takara Belmont also sponsor the awards.<br />

Festeggiamo i 15 finalisti della 1 a edizione dell’International Hairdressing Awards, in programma a Madrid il<br />

3 febbraio 2019. Sarà la notte dedicata ai parrucchieri, con una grande sfilata di Sassoon, Toni&Guy, Sanrizz,<br />

X-Presion, Beauty Underground, Revlon Professional Global Artistic Team e Mikel Luzea. I principali sponsor<br />

degli International Hairdressing Awards sono Revlon, Revlon Professional e Salon Look-IFEMA con <strong>Estetica</strong> come<br />

Global Media Partner; tra gli altri, anche The Beauty Underground e Takara Belmont sponsorizzano i premi.<br />

Am 3. Februar 2019 findet in Madrid die Feier der 15 Finalisten der ersten Ausgabe der International<br />

Hairdressing Awards statt. Erwartet wird eine großartige Nacht des weltweiten Friseurhandwerks mit einer<br />

großen Modenschau unter Mitwirkung von Sassoon, Toni&Guy, Sanrizz, X-Presion, Beauty Underground, des<br />

Revlon Professional Global Artistic Teams und Mikel Luzea. Die Hauptsponsoren der International Hairdressing<br />

Awards sind Revlon, Revlon Professional & Salon Look-IFEMA, <strong>Estetica</strong> als Global Media Partner; The Beauty<br />

Underground und Takara Belmont, wobei die beiden letztgenannten auch die Preise sponsern.<br />

Célébration des 15 finalistes de la 1 e édition des trophées International Hairdressing Awards qui se déroulera<br />

le 3 février 2019, à Madrid. À l’affiche sur la passerelle de cette magnifique soirée de la coiffure internationale :<br />

Sassoon, Toni&Guy, Sanrizz, X-Presion, Beauty Underground, Revlon Professional Global Artistic Team et Mikel<br />

Luzea. Les principaux sponsors des International Hairdressing Awards sont Revlon, Revlon Professional et Salon<br />

Look-IFEMA aux côtés d’<strong>Estetica</strong> comme partenaire média mondial. Beauty Underground et Takara Belmont<br />

sponsorisent eux aussi l’événement.<br />

Celebramos a los 15 finalistas de la 1ª edición de los International Hairdressing Awards, que tendrá lugar en<br />

Madrid el 3 de Febrero de 2019. La gran noche de la peluquería global tendrá un show en pasarela con Sassoon,<br />

Toni&Guy, Sanrizz, X-Presion, Beauty Underground, Revlon Professional Global Artistic Team y Mikel Luzea.<br />

Los main sponsors de los IHAwards son Revlon, Revlon Professional y Salon Look-IFEMA, con <strong>Estetica</strong> como<br />

Global Media Partner; Beauty Underground y Takara Belmont también esponsorizan los premios.<br />

Mikel Luzea, founder and director of the International Hairdressing Awards


The awards of the Awards<br />

www.ihawards.com


Best international<br />

Women’s Commercial<br />

Collection<br />

Morgan Richards<br />

australia<br />

Title: Avant Minuit / Author: Morgan Richards / Styling: Lydia-Jane Saunders, Kathryn Bloom<br />

Makeup: Charlotte Revet / Photo: Anniss+Barton


Rick Roberts<br />

United Kingdom<br />

Title: elysian / Author: Rick Roberts / Styling: bernard connolly<br />

Makeup: abbie beautement / Photo: desmond murray


Best international<br />

Women’s Commercial<br />

Collection<br />

steven Smart<br />

United Kingdom<br />

Title: Raw / Author: STEVEN SMART / Styling: BERNARD CONNOLLY / Makeup: DEBRA SMART / Photo: RICHARD MILES


Best international<br />

men’s Commercial<br />

collection<br />

Jim Shaw<br />

United Kingdom<br />

Title: Decade / Author: Jim Shaw / Styling: Bernard Connolly / Makeup: Rose-anna Velin / Photo: Tony Le-Britton


Best international<br />

men’s Commercial<br />

Collection<br />

Mio Sota<br />

USA<br />

Title: Beneath the Surface / Author: Mio Sota / Styling: Mio Sota / Makeup: Melissa Musseau / Photo: John Rawson


Terri Kay & Andrea Giles<br />

United Kingdom<br />

Title: Tailored / Author: TERRI KAY & ANDREA GILES @ MARK LEESON / Styling: Bernard Connolly<br />

Makeup: Lan Nyguen Grais / Photo: Richard Miles


Best International<br />

Avant-Garde<br />

Collection<br />

Kylie Hayes<br />

New Zealand<br />

Title: Marvel / Author: Kylie Hayes / Styling: Milana De Mina / Makeup: Lizzie Sharp / Photo: Carl Keeley


Natallia RotmanovA<br />

Belarus<br />

Title: New Icon / Author: Rotmanova Natallia / Styling: Golacheva Marina<br />

Makeup: Golacheva Marina / Photo: Korabkova Nadezda


Best international<br />

avant-garde<br />

collection<br />

Sylvestre finold<br />

United Kingdom<br />

Title: LAUREN / Author: SYLVESTRE FINOLD @ TONI&GUY / Styling: PHONIX / Makeup: Simon James / Photo: Kevin Luchmun


International Artistic<br />

Team of the Year<br />

SACO HAIR<br />

United Kingdom<br />

Title: RAW / Author: SACO HAIR / Styling: TANI ZEKOUT / Makeup: MARCO ANTONIO / Photo: DAVID OLDHAM


International Artistic<br />

Team of the Year<br />

RUSH Hair<br />

united kingdom<br />

Title: LOST REBELS / Author: RUSH ARTISTIC TEAM / Styling: ROBERT MORRISON<br />

Makeup: KRISTINA VIDIC / Photo: JACK EAMES


X-presion<br />

spain<br />

Title: FX Collection / Author: X-presion / Styling: Manuela Mazzeti / Makeup: Barbara Bonaza / Photo: Steffano Cattelan / Products: Fudge Professional


International<br />

Hairdresser<br />

of the Year<br />

angelo Seminara<br />

australia<br />

Title: TATAMI / Author: Angelo Seminara / Styling: Niccolo Torelli / Makeup: Laura Dominique / Photo: Andrew O’Toole / Products: Davines


Detlef Gehlhaar<br />

germany<br />

Title: Colorhythm / Author: Detlef Gehlhaar / Styling: Heiko Pallach<br />

Makeup: Sabine Oberhuber / Photo: Anja Frers


International<br />

Hairdresser<br />

of the Year<br />

petra mechurova<br />

Czech Republic<br />

Title: I AM / Author: PETRA MECHUROVA / Styling: PETRA MECHUROVA / Makeup: IAN NGUYEN GREALIS / Photo: JOHN RAWSON


HOST COUNTRIES<br />

HAIR<strong>WORLD</strong> <strong>2018</strong> PARIS<br />

HAIR<strong>WORLD</strong> 2019 PARIS<br />

is the OFFICIAL<br />

World Organization in the<br />

HAIR & BEAUTY Profession<br />

to present the<br />

<strong>WORLD</strong><br />

CHAMPION TITLES<br />

SALVATORE FODERA<br />

OMC <strong>WORLD</strong> PRESIDENT<br />

2021 Yokohama JAPAN<br />

2020 Paris FRANCE<br />

2019 Paris FRANCE<br />

<strong>2018</strong> Paris FRANCE<br />

2017 Paris FRANCE<br />

2016 Seoul SOUTH KOREA<br />

2014 Frankfurt GERMANY<br />

2012 Milan ITALY<br />

2011 Milan ITALY<br />

2010 Paris FRANCE<br />

2008 Chicago USA<br />

2006 Moscow RUSSIA<br />

2004 Milano ITALY<br />

2002 Las Vegas USA<br />

2000 Berlin GERMANY<br />

1998 Seoul SOUTH KOREA<br />

1996 Washington D.C. USA<br />

1994 London GREAT BRITAIN<br />

1992 Tokyo JAPAN<br />

1990 Rotterdam HOLLAND<br />

1988 Düsseldorf GERMANY<br />

1986 Verona ITALY<br />

1984 Las Vegas USA<br />

1982 Paris France<br />

1980 Rotterdam HOLLAND<br />

1978 Düsseldorf GERMANY<br />

1976 New York USA<br />

1974 Vienna AUSTRIA<br />

1972 Barcelona SPAIN<br />

1970 Stuttgart GERMANY<br />

1968 Vienna AUSTRIA<br />

1966 Milano ITALY<br />

1964 Basel SWITZERLAND<br />

1962 Amsterdam HOLLAND<br />

1960 Paris FRANCE<br />

1958 Cologne GERMANY<br />

1956 Vienna AUSTRIA<br />

1954 Brighton GREAT BRITAIN<br />

1952 Brussels BELGIUM<br />

1950 Roma ITALY<br />

1948 Paris FRANCE<br />

1947 Paris FRANCE<br />

1946 Paris FRANCE<br />

www.omchairworld.com


Preventing<br />

hair loss<br />

There are no miracle cures, but hair and scalp care and<br />

prevention continue to be your best bet when it comes to<br />

keeping hair loss at bay. Savvy styling tips can also help.<br />

90 dossier<br />

Thinning hair and hair loss are perhaps more noticeable in men, but statistics indicate that about<br />

one-third of women experience hair loss (alopecia) at some time in their lives, while among postmenopausal<br />

women, as many as two-thirds suffer thinning or bald spots.* The impact can be devastating<br />

for both genders. Today, depending on the actual cause, some medical interventions may help,<br />

but professional hair care brands are targeting prevention with products that help to keep the scalp<br />

healthy and strengthen hair. Specific styling products for both fine and thinning hair together with<br />

invaluable styling tips can boost both volume and self-confidence, keeping hair looking better longer.


Goldwell<br />

The Double Boost Intense Root Lift<br />

Spray can boost volume in fine hair;<br />

Top Whip Shaping Mousse and<br />

Glamour Whip Brilliance Styling<br />

Mousse provide care an luminosity,<br />

Naturally Full Blow-dry & Finish<br />

Bodifying Spray adds fullness and<br />

body; Lagoom Jam Styling Gel<br />

builds volume and texture with<br />

long-lasting hold.<br />

Aveda<br />

New 98% naturally derived Invati Advanced<br />

Solutions for Thinning Hair is a breakthrough<br />

3-step system: Exfoliating Shampoo,<br />

Thickening Conditioner and Scalp Revitalizer.<br />

The system is formulated with a blend of<br />

ginseng, certified organic turmeric and<br />

Aveda’s patented energy ferment to invigorates<br />

the scalp when massaged in. Certified organic<br />

amla instantly thickens hair.<br />

CHI<br />

CHI Power Plus Hair Renewing System is<br />

specifically formulated with Nettle, Red<br />

Clover and a rich blend of botanicals to<br />

care for the foundation of healthy hair and<br />

scalp. It exfoliates, nourishes and revitalizes<br />

the scalp keeping it in optimum condition<br />

to promote fuller, denser-looking hair.


Mop ®<br />

MOP® Lemongrass Volume Whip<br />

makes big and bouncy easy to<br />

achieve. Lemongrass adds volume,<br />

while Grapeseed Oil adds moisture<br />

and shine. Thermal and UV<br />

protectors guard against heat and<br />

styling while also prolonging color.<br />

Eufora<br />

Eufora's Thickening Cleansing and Conditioning<br />

products deliver the latest in scalp and hair science<br />

technology for thicker, fuller and healthier hair.<br />

Eufora's proprietary technology, ProAmino Cell<br />

Complex, works to revitalize the health of the hair<br />

follicle and scalp and improve strength and elasticity.<br />

Unite<br />

The ultimate shampoo and conditioner for<br />

healing and repairing hair, with pure argan<br />

oil, organic Hawaiian white honey and<br />

crushed pearl powder. The rich and creamy<br />

U LUXURY line will replenish and lock in<br />

nutrients your hair loses each day, adding<br />

voluminous body and exquisite shine. The<br />

conditioner also helps protect hair during<br />

heat styling.


Wahl Education & Artistic Team member Shelley Craft of The Men’s Refinery BarberSpa in South<br />

Carolina, advises, “For fine, thinning hair or for the older gentleman, skip the pompadour look, as it<br />

will flop early. I personally like to blow the hair dry without a product and then finish with a grooming<br />

cream.” Allen Ruiz, Aveda Artistic Director Of Hair Styling, says, “I always tell people with thinning hair<br />

that the longer you let your hair air dry in a towel, the worse off you’ll be. Thinning hair dries super-fast<br />

and if you’re seeking volume or fullness, you need to build it into the hair before it has a chance to<br />

dry flat.” He continues, “Use medium heat and a low air speed, then start drying at the roots before<br />

moving onto the mid-shafts and ends. I tend to use a round, natural-bristle brush and I work in small<br />

sections—lifting them up while drying the roots—for maximum control.”<br />

*https://www.health.harvard.edu/staying-healthy/treating-female-pattern-hair-loss<br />

Emera<br />

Revolutionary new hair care brand,<br />

EMERA has launched a luxurious<br />

line of hair products, some of the first<br />

to utilize 100% non-GMO CBD oil,<br />

which works with the body’s<br />

endocannabinoid system to deliver<br />

maximum moisture retention,<br />

improve the appearance of fuller,<br />

thicker hair, and provide an extra<br />

layer of protection against every day<br />

wear-and-tear.<br />

dossier<br />

93


More than 18<br />

spectacular shows<br />

kept this <strong>2018</strong> edition<br />

as exciting as ever.<br />

MCB by BS<br />

More than 50,000 visitors turned up in Paris, Porte de<br />

Versailles, in mid-September, to discover everything the<br />

<strong>2018</strong> edition of MCB by Beauté Sélection had to offer.<br />

280 exhibitors and leading players from the world of coiffure and beauty once again proved the dynamism of this sector.<br />

First of all, when it comes to colouring, with unprecedented growth in the offering of products and services, it is not<br />

possible to meet the needs of a increasing range of clients. Another high-profile trend in this edition was “green”, as many<br />

brands have made ecological products a priority in their colouring, treatment, and styling lines.<br />

And the world of men’s grooming, which continues to thrive with new brands, confirms the positive impact of the success<br />

of men’s salons. Barbering tools, men’s hairstyles, mature hair, beard extensions, etc. were all in great demand by visitors.<br />

Even the artistic and creative aspect was perfectly represented with eighteen extraordinary shows on the main stage.<br />

Contemporaneously, the workshow were just as attractive, with proposals that succeeded in brings a hi-tech vision and<br />

a more wearable approach to trends.<br />

Not to mention the two competitions organised by <strong>Estetica</strong> France, now a tradition at this fair, with “The Mentor,<br />

Best Emerging Talent”, which awarded the young French hairdresser Laurent Micas and, of course, “What's up in Paris”<br />

dedicated to the universe of hair salon design. In this category the German salon Scissorys Friseure nabbed the award.


Above: Ralph Hoffmann, owner of the<br />

Scissorys Friseure salon in Germany,<br />

winner of the “What's up in Paris” trophy.<br />

Below: Laurent Micas, Best Emerging<br />

Talent <strong>2018</strong>.<br />

Photos : Pascal Latil & Jérémy Leconte<br />

events<br />

95


Salón Look in<br />

images<br />

Salón Look <strong>2018</strong> welcomed 58,896 professionals, 400+<br />

exhibitors and 1300 brands of hair and beauty products<br />

Creativity, training and fashion. This was the 21st edition of Salón Look, that in 2019 will take place on the third weekend<br />

of October, in the renovated and enlarged pavilion14.1, for the Hair Look fashion show. This year, however, the major<br />

hairstyling shows took place in the Norte de Convenciones Auditorium of the Fiera di Madrid. The 19th International Gala<br />

of the of the Young Promises Omat inaugurated the space successfully. In the evening, The Fashion Night by L'Oréal<br />

Professionnel, with the legendary Intermoda Rizos; Effervescene once again enchanted lovers of the avant-garde. We also<br />

discovered the Premier Collection of X-presion and we enjoyed the great Beauty Vision show by Coty Professional Beauty.<br />

96 events


Left, a shot of<br />

Effervescene with the<br />

works of Kumenhair.<br />

Effervescene is a show<br />

where the best Spanish<br />

hairstyles are created on<br />

stage by Mikel Luzea.<br />

At Salón Look public events to celebrate the twentieth anniversary of<br />

ESTETICA MODACABELLO closed the festivities. Above, right, the<br />

winners during the TheQhair event and, below, a moment of the Business<br />

Meeting, where our publication is an exclusive multimedia partner.<br />

But Salón Look also means awards.The Qhair, the guide to Hairdresser Quality in Spain, distributed the distinctive Q,<br />

"Estrellas de la peluquería", and Barberías con Encanto certifications, presenting the awards. At the end of Salón Look,<br />

like every year, there was a new edition of the Pasarela and Premios Fígaro fashion show, and for the first time of the<br />

STD by Sebastian Professional.<br />

In the exhibition area,<br />

shows and conferences in<br />

the Focus area and in the<br />

Barber Ring.<br />

Some brands, like Termix,<br />

Moroccanoil, Artero and<br />

Fama Fabré performed<br />

show at their stands.<br />

Left, the stars of the barber<br />

show by Fama Fabré and<br />

Los Vivancos, by Artero, to<br />

support SLA.


Endless<br />

opportunity<br />

More than 40,000 visitors attended London’s ExCeL for<br />

Salon International with something for all, including<br />

stunning stage work from some of our biggest names.<br />

Salon International also<br />

saw hundreds of top salon<br />

brands exhibiting their hero<br />

products and new launches,<br />

as well as countless exciting<br />

live competitions and<br />

exceptional opportunities<br />

for education, business and<br />

networking.<br />

98 events


Exhibitors included top names such as Goldwell/KMS, TONI&GUY/label.m, Takara Belmont, Babyliss PRO and Cloud<br />

9, as well as, of course, HJ’s British Hairdressing Awards gallery, sponsored by Schwarzkopf Professional. Further<br />

in-depth inspiration came in the form of nine Salon Live Shows, each of which provided serious insight into the world<br />

of the artists on stage. Sassoon Academy, Trevor Sorbie, TONI&GUY, RUSH, Patrick Cameron, BaByliss PRO, Guy Tang<br />

and Schwarzkopf Professional all presented, while the ever-popular Mahogany provided intimate seminar education.<br />

Each show provided on-brand techniques and trends, in keeping with the creatives on-stage. This year's event confirms<br />

Salon International's position as the United Kingdom's top trade exhibition for the hair industry. Whether their stay be a<br />

long or short one, visitors always leave satisfied, in the knowledge that they have experienced the very best of British!<br />

Salon International is a dead-cert in many of our readers'<br />

annual agenda, so we're delighted to announce that the<br />

exhibition will return to the ExCeL, London from the 5th<br />

- 7th October. For further details and updates on plans for<br />

the 2019 event please visit www.salonshow.co.uk


Mystique was the name of this year’s Alternative Hair<br />

Show, held at the Freemasons’ Hall and raising £205,000<br />

for the Charitable Foundation, ‘Fighting Leukaemia’.<br />

Mystique mode<br />

The <strong>2018</strong>-2019 AIPP Awards Ceremony was also held during the Alternative Hair Show, the artistic achievements of five internationally<br />

acclaimed hairstylists were honoured. Hosted by <strong>Estetica</strong> Network's Roberto Pissimiglia and Maeve O’Healy-Harte<br />

from Irish Hairdresser, the coveted International Legend Award was presented this year to Bruno Mascolo. UK winners were:<br />

Rush Artistic Team, who won Best Commercial Award for their collection ‘Lost Rebels’; Sylvestre Finold @ TONI&GUY,<br />

Best Avant-Garde Award for his stunning collection ‘Freedom’; and Angelo Seminara, who scooped the Best Colour Award.<br />

100 events


Hair teams from across the globe once more committed their own time and resources to creating a show which was an<br />

amazing celebration of the artistry, creativity and passion. Without their generosity and commitment, this incredible<br />

event would quite simply not exist. Importantly Alternative Hair is, of course, also about raising much-needed funds for<br />

Fighting Leukaemia. During the evening head trustees of Fighting Leukaemia, Douglas Osborne, Professor Tariq Enver<br />

and Dr Jason De Boeur thanked the audience for their support and told them of the some of the great research being<br />

carried out with positive results. A film of this year’s Children’s Party, opened the charity appeal which was made by<br />

Alternative Hair Host, Linda Evans and 9 year old Blue Tobin (centre left) who is celebrating 6 years free of blood cancer.<br />

Sed magnam dolorep elibusc illuptaspit velles a porro id eos si volut<br />

prat fuga. Ut que consequi custio maximet, cum es aut venihic tem.<br />

Et voluptati nis quam alis prorecepedi debit, idunt digniae. Utae.<br />

Nem nonsed


The 3-day beauty trade<br />

exhibition, BeautyAsia<br />

2019, is poised to<br />

showcase its 23rd<br />

edition by introducing<br />

the latest of what’s on<br />

offer from the region.<br />

One-stop<br />

destination<br />

M<br />

ore than 124<br />

international<br />

exhibiting companies<br />

from 15 different<br />

countries convened<br />

in Singapore, during<br />

the last edition,<br />

reinforcing BeautyAsia as the<br />

preferred trade show for the<br />

market. The event is highly<br />

effective in its core purpose of<br />

bringing together suppliers,<br />

manufacturers and distributors that<br />

could result in new product<br />

development and business<br />

opportunities. Exhibitors also<br />

shared encouraging feedback about<br />

their involvement, in particular<br />

citing the show’s high attendance<br />

levels and the number of new<br />

business contacts gained.<br />

BeautyAsia really has proven itself<br />

to be a great platform to build up<br />

brand and product presence in the<br />

Asian beauty and wellness market.<br />

“For the upcoming edition of<br />

BeautyAsia, we see encouraging<br />

support from foreign exhibitors, as<br />

well as returning exhibitors from<br />

countries such as China, Italy,<br />

Japan, Korea, Singapore, Taiwan,<br />

Thailand and many more,” said<br />

Gillian Loh, Project Manager of<br />

Lines Exhibition. For many years,<br />

BeautyAsia has been a trusted<br />

platform for global businesses to<br />

convene and showcase innovative<br />

products, as well as gain<br />

opportunities with stakeholders<br />

expanding beyond Asia. We are<br />

excited to see newly minted<br />

partnerships and business<br />

collaborations at next year’s<br />

BeautyAsia, given that Asia’s beauty<br />

and wellness market is evergrowing<br />

and the rapid development<br />

of technology brings new<br />

possibilities in the market.”<br />

BeautyAsia is an<br />

annual trade show<br />

that incorporates<br />

four distinct shows:<br />

BeautyAsia,<br />

SpaAsia, HealthAsia<br />

and NaturalAsia.<br />

For more<br />

information visit:<br />

beautyasia.com.sg/<br />

events<br />

103


The largest international trade fair for beauty products,<br />

hair, fragrances and wellbeing in the Middle East<br />

15 – 17 April, 2019<br />

Dubai International Convention<br />

and Exhibition Centre, UAE<br />

Pre-register online today at<br />

www.beautyworldME.com/AD3<br />

Tel: +971 4 389 45 00<br />

beautyworld@uae.messefrankfurt.com


Hair: Wu Wanning,<br />

Ocean for Feeling Hair<br />

(Grand Prix Winner)<br />

Photo: Chen Guanyu,<br />

Jungle Make-up: Yuan<br />

Zhengning, Winnie<br />

Model : iankings<br />

Membre de l’Association<br />

Internationale de la<br />

Presse Professionnelle<br />

<strong>Estetica</strong> n. 4/<strong>2018</strong><br />

ad index<br />

BEAUTY ASIA SINGAPORE 102-103<br />

www.beautyasia.com.sg<br />

BEAUTY CHANGES LIVES 30<br />

www.beautychangeslives.org<br />

BEAUTY <strong>WORLD</strong> MIDDLE EAST 104<br />

www.beautyworldme.com<br />

COSMOPROF BOLOGNA 2<br />

www.cosmoprof.it<br />

DANCOLY COSMETIQUE<br />

www.dancoly.com<br />

TO SUBSCRIBE<br />

e-mail: customercare@estetica.it<br />

online: www.estetica.it<br />

IFC/OBC<br />

EVENTS 32<br />

www.events-help.com<br />

FEELING<br />

www.feelinghair.com<br />

COVER<br />

OMC 89<br />

www.omchairworld.com<br />

ADVERTISING<br />

HEAD OFFICE<br />

Corso Cairoli, 16<br />

10123 Torino (Italy)<br />

Tel.: +39 011 83921113<br />

Fax: +39 011 8171188<br />

adv@estetica.it<br />

www.estetica.it<br />

ESTETICA <strong>WORLD</strong><br />

EDIZIONI ESAV<br />

Via Cavour, 50<br />

10123 Torino (Italy)<br />

Tel.: +39 011 83921111<br />

Fax: +39 011 8125661<br />

info@estetica.it<br />

www.esteticamagazine.net<br />

PRINTED IN ITALY BY<br />

GrafArt & G. Canale & C.<br />

Registration n. 435 of 7.4.49, Turin<br />

Law Court. All rights reserved.<br />

Reproduction in whole or in part of<br />

texts or photography is prohibited.<br />

Manuscripts, photographs and art<br />

are selected at the discretion of the<br />

publi sher free of charge (advertising<br />

exclu ded). Whether published or not,<br />

no material will be returned and<br />

remains the property of the<br />

publishing house, which may make<br />

use of it as seen fit. This may include<br />

the withdrawal of publication rights<br />

to other publishing houses. <strong>Estetica</strong><br />

requires exclusive publication rights<br />

in the hairdressing sector for all<br />

photography submitted which must<br />

not therefore be offered for<br />

publication to other magazines in the<br />

hairdressing trade or industry.<br />

Notice to subscribers (Art. 13 of<br />

EU Regulation 679/2016)<br />

Pursuant to Art.13 of EU Regulation<br />

679/2016, our company will proceed<br />

with the processing of the personal<br />

data you provide in compliance<br />

with current laws in force concerning<br />

the protection of the processing of<br />

personal data and in keeping with<br />

the obligations and guarantees of<br />

the legal, contractual, and regulatory<br />

standards. Subscription information<br />

may be known only bny subjects<br />

specifically authorised and instructed<br />

by our Company and by third parties<br />

subjects authorised to carry out the<br />

orginasational and economic<br />

activities connected with the<br />

subscription (ex. Shipping<br />

management, enveloping, sending<br />

correspondence) and will not be<br />

communicated to third parties for<br />

purposes not allowed by law or<br />

without explicit consent; they will<br />

be stored for teh purpose of sending<br />

our publications and for the time<br />

necessary to complete the purposes<br />

of professional updating for which<br />

the same information was collected.<br />

Data process controller is the<br />

company Edizioni Esav S.r.l. -<br />

Via Cavour 50, 10123 Turin.<br />

The person whose information was<br />

processes may, at any time, exercise<br />

the rights established by the EU<br />

Regulation (Art. 15 Right to access;<br />

Art.16 Correction; Art. 17<br />

Cancellation) by writing to<br />

Edizioni Esav - edizioniesav@pec.it.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!