The Star: January 17, 2019
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6 Thursday <strong>January</strong> <strong>17</strong> <strong>2019</strong><br />
Latest Christchurch news at www.star.kiwi<br />
<strong>The</strong> <strong>Star</strong><br />
News<br />
Mummy-blogger is breaking down<br />
LESSONS, ENSEMBLE, AND AND INSTRUMENT HIRE<br />
FOR ALL AGES<br />
POPULAR:<br />
Mummy<br />
blogger<br />
Rebecca<br />
Keil at home<br />
with her<br />
two children<br />
Ruby and<br />
Rocky.<br />
• By Sophie Cornish<br />
REBECCA KEIL describes<br />
herself as “not very vanilla.”<br />
But that trait is what led her to<br />
become an online sensation, that<br />
has brands such as Countdown,<br />
Netflix and Jetstar wanting to<br />
work with her.<br />
<strong>The</strong> 25-year-old attributes<br />
her online success and<br />
unconventional income solely to<br />
being a conventional, everyday<br />
mother.<br />
Online, Mrs Keil, of Bishopdale,<br />
shares reviews of a variety<br />
of products from nappies to Tim<br />
Tams, helpful tips and hacks,<br />
recipes and ‘her truths’ about<br />
pregnancy and motherhood.<br />
<strong>The</strong> mummy-blogger has close<br />
to 24,000 Instagram followers,<br />
her posts can receive up to 15,000<br />
‘likes’ and her story posts gain on<br />
average 8000 views.<br />
On YouTube, Mrs Keil has<br />
clocked up more than 1.2 million<br />
views.<br />
But it all began with a blog,<br />
Rocky and Ruby, also the names<br />
of her five-year-old son and threeyear-old<br />
daughter.<br />
In 2015, mummy-blogging was<br />
gaining traction globally and Mrs<br />
Keil spotted a gap in the market<br />
in New Zealand.<br />
She attributes her success to<br />
her candid, raw and authentic<br />
approach to motherhood and<br />
parenting.<br />
“Online, everyone had beautiful<br />
homes, perfect lifestyles and<br />
lots of money, that was what I was<br />
seeing,” she said.<br />
“I was like s**t, why isn’t my life<br />
like this? You begin to question<br />
everything. I just wanted to be<br />
raw, honest and show that my<br />
family and I didn’t need to fit into<br />
a mould to feel good enough.”<br />
With this logic, her first post<br />
began with advice on ‘pregnancy<br />
hacks’ and she shared the good,<br />
bad and the ugly.<br />
“It just took off, it went really<br />
crazy . . . I was talking about<br />
things that people weren’t talking<br />
about – things that may have<br />
been taboo or “not cool” to talk<br />
about, such as money and how<br />
hard it is at times like Christmas.”<br />
Two and a half years later,<br />
Rocky and Ruby had become a<br />
rapid success across many different<br />
platforms.<br />
When Mrs Keil’s readership<br />
was averaging between 20-30,000<br />
views a month, she began working<br />
with brands who wanted to<br />
advertise to her audience.<br />
Through a platform called,<br />
<strong>The</strong> Social Club, started by<br />
Christchurch woman Georgia<br />
McGillivray, Mrs Keil was able<br />
to create her own profile, where<br />
brands could find her, reach out<br />
and offer an opportunity to work<br />
together.<br />
<strong>The</strong> first income she<br />
received from her blog was an<br />
advertisement from Lifestyle app.<br />
Not long after that, Mrs Keil<br />
was approached by McDonalds.<br />
“It was so exciting, I thought<br />
that’s it, I’ve made it, send me to<br />
Hollywood,” she joked.<br />
Mrs Keil put up a photo on<br />
her Instagram of her and other<br />
mothers at McCafe with their<br />
children.<br />
ENROL NOW FOR FOR LESSONS LESSONS<br />
AND ENSEMBLES IN 2018!<br />
AND ENSEMBLES IN <strong>2019</strong>!<br />
ALSO:<br />
ALSO: • FUN FOUNDATION CLASSES FOR 2–7 YEAR OLDS<br />
• FUN GROUP FOUNDATION BEGINNER RECORDER CLASSES FOR LESSONS 2–7 YEAR FOR OLDS<br />
• GROUP $1 A WEEK! BEGINNER (INCLUDES RECORDER AND TUTOR LESSONS BOOK) FOR<br />
$1 A WEEK! (INCLUDES RECORDER AND TUTOR BOOK)<br />
On Resene Premium Paints,<br />
Wood Stains, Primers, Sealers,<br />
Wallpaper, Decorating Accessories<br />
and Cleaning Products<br />
Come in and see us today<br />
at your local Resene ColorShop!<br />
Addington, Ferrymead, Hornby, Lichfield St,<br />
Northwood, Rangiora, Shirley, Tower Junction<br />
or shop online at shop.resene.co.nz<br />
Enrol now for 2018<br />
Enrol now for <strong>2019</strong><br />
csm.org.nz | 03 366 <strong>17</strong>11<br />
csm.org.nz 03 366 <strong>17</strong>11<br />
Conditions: Buy Resene Premium Paints, Wood Stains, Primers, Sealers, Wallpaper, Decorating<br />
Accessories and Cleaning Products and get the GST value (15% off the full retail price) off at Resene<br />
ColorShops and participating resellers. <strong>The</strong> discount reduction will be calculated on the normal<br />
retail price OR if you have a Resene ColorShop or DIY Card you can get the Save the GST value<br />
sale discount and an extra 5% off. Excludes WallPrint, decals, Crown, trade and industrial products,<br />
PaintWise levy and account sales. Paint offer also available at participating Mitre 10 MEGA and<br />
Mitre 10 stores. Not available in conjunction with any other offer. Offer ends 30 <strong>January</strong> <strong>2019</strong>.
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