The 10 Most Admired Companies to Watch in 2019

www.insightssuccess.in
VOL1
January-2019
ISSUE 1
THE10 MOST ADMIRED
COMPANIES
To Watch in 2019
Mr. Dilip Surana
Chairman & MD
Success Mantra
Strategies to be A
Successful Entrepreneur
Editor’s Note
Integral Elements of
an Admired Company
Micro Labs Limited
Enriching Human Life with Quality Pharma Products

Editorial
usinesses have always been thought of being more about making
Bmoney and less about everything else. Stories have always been afloat
about how the businessmen would go to any extent ignoring people just
to rake some more profits. But change, being the only permanent, businesses
too has had a facelift and the beneficiary is the human life.
Employees or workforce are now receiving their long due. A company’s
admiration or greatness factor is not just dependent on its turnover but also the
employee satisfaction index and the workplace environment. The employees
have now found their voice and are in a much commanding position than ever
before! The competition to get the best minds, the social media network, and
the demanding consumerism are all factors that have fuelled the shift of
business being more humane. This has resulted in emphasis being put on
upliftment and creation of a healthy workplace environment so that the
employees are at their productive best.
The Business Necessity
of Creating a
Healthy Workplace
Healthy Workplace Environment is essential to maintain employee morale,
their productivity and overall seamless operations of a company. And by
healthy, we mean both physically and mentally. The physical workplace factors
involve workstations, chairs, desks, ventilation, lighting, safety measures and
more. The mental health indicators are hard to capture and address and include
stress, work-life balance, motivation, peer and managerial pressure and other
factors.
Companies are now investing time and money in providing a healthy
workplace environment that is conducive to the overall growth of employees
who spend a major part of their day at the workplace. Ergonomic furniture,
open spaces, recreational rooms, desk personalization to a certain extent, ,
creating green and soothing corners, naturally lit and well-ventilated spaces
etc. take care of the physical part. To create a mentally satisfying environment,
companies are emphasizing on open communication, transparency in
managerial processes, flexible schedules, personal and one-to-one counselling,
rewards and recognition and more employee engagement activities.
Employees are not just working assets of a company but brand ambassadors
too. A healthy employee speaks a lot about the company’s repute than a paid
advertisement in a leading daily. Companies too now acknowledge that in
order to achieve the business goals it is important that its employees are on the
same page and creating a healthy environment is the first step in the journey
ahead.
After all, as Alexander den Heijer, a Dutch inspirational speaker says-“When a
flower doesn’t bloom, you fix the environment in which it grows, not the
flower.”
Sneha Sinha

Editor-in-Chief Pooja M. Bansal
Managing Editor Devasish Kanojiya
Executive Editor
Sneha Sinha
Art & Design Head Amol Kamble
Associate Designer Poonam, Shweta
Art & Picture Editor Rahul Kavnekar
Co-designer Priyanka Rajage
Business Development Manager
Akansha Garewal
Marketing Manager Dhruv Apte
Sales Executives Rutuja, Shraddha, Joan
Technical Head Swapnil Patil
Technical Specialist
Amar, Pratiksha
Digital Marketing Manager Prashant, Rahul
SME-SMO Executives Swati, Manoj
Circulation Manager
Tanaji
sales@insightssuccess.com
January 2019
Corporate Ofces:
Insights Success Media and Technology Pvt. Ltd.
th
Off. No. 513 & 510, 5 Flr., Rainbow Plaza, Shivar Chowk,
Pimple Saudagar, Pune, Maharashtra 411017
Phone - India: +91 7410079881/ 82/ 83/ 84/ 85
Email: info@insightssuccess.in
For Subscription: www.insightssuccess.in
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-602-1754
Email: info@insightssuccess.com
For Subscription: www.insightssuccess.com
Cover Price : RS. 150/-
Follow us on : www.facebook.com/insightssuccess/
https://twitter.com/insightssuccess
We are also available on :
Copyright © 2019 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or
transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd.
Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd.
RNI NUMBER: MAHENG/2018/75953

Cover Story
10
Micro Labs Limited
Enriching Human Life with
Quality Pharma Products

Contents
Articles
30
Employee Outlook
Best practices for Contented
Employees
46
Editor’s Note
Integral Elements of an
Admired Company
56
Success Mantra
Strategies to be A Successful
Entrepreneur
Changing Times
Available, Adaptable and Online:
An Insight into Business During
the Information Age
32
Interview with Insights Success
18
CallApp
The Most Liked Caller
ID App
22
Otodato
Bridging Gaps for
Connected Vehicles

26 28 36
Anlight Consulting Services
Expert Solutions to Achieve
Business Enlightenment
Formcept Technologies and
Solutions
A Formidable name in
Analytics Solutions
Hi-Tech Company
Software Solutions
Providing Solutions for
Transforming the Business
Outcomes
38 42 44
IPRAM Intellectual Property
Services
Transforming Creations into
Assets
KVP Business Solution Pvt Ltd
A Salesforce Platinum Partner
for Business Solutions
Mobisoft Infotech
Steering Digital
Transformations
50 52 58
Rays Power Experts
Bringing Clean Energy
within Everyone’s Reach
Schbang
The Young and Unconventional
Integrated Solutions Agency
Tattva Studios
Let No Story Be Untold

Renovating Practices for a New Business Image
hange is the only constant and the business world too is changing itself. Changed practices, sustainable
Coutlook, caring for the employee and environment, including diversity, people over profits are the new norms
that dictate a company’s actions.
And those companies who rise above the challenges of business and find a place in consumer’s as well as employees
heart are admired, become a brand and a trendsetter for other companies globally. In this issue of Insights Success, we
are glad to enlist “The 10 Most Admired Companies to Watch in 2019”. These companies are here not just for the
business they do and the services they do, but the way they do it.
The Cover Story of this issue features Micro Labs Limited, a multi-faceted healthcare organization with a proficient
marketing team, state-of-the-art manufacturing facilities and R&D centres.
Also featuring in this issue are Anlight Consulting Services, which enriches its customers with its range of HR and IT
Services, Formcept Technologies and Solutions, a product company developing analytical solutions leveraging
Cognitive Intelligence, Big Data Analytics,and AI/IoT space, Hi-Tech Company Software Solutions (Chennai) Pvt
Ltd., a fast-growing company committed to providing reliable and cost-effective I.T. solutions, IPRAM Intellectual
Property Services which strives to provide insight into various aspects of intellectual property rights, particularly
patents and KVP Business Solutions Pvt Ltd., which builds industry vertical focused solutions using Salesforce.com to
unleash its customers business potential.
Further pages showcase Mobisoft Infotech Pvt Ltd, a global digital product development company partnering with
businesses of all sizes to build, improve and scale digital products., Rays Power Experts that has developed and
currently operates many of India’s largest grid-connected PV power plants in existence, Schbang, an integrated
solutions agency delivers Solutions for Customer Experiences across Holistic Media, and Tattva Studios is an
animation and visual effects agency, specializing in special effects for films, commercials and corporate videos.,
The issue also highlights the viewpoint of Rohan Bhatt, Head of Consulting at SQuare Consulting (INDIA), who
shares his insight about Business during the Information Age. The insightful interviews of Amit On, Founder and
CEO, CallApp and Rajan Malhotra, Founder and CEO, Otodato, shares their stories of bridging the gap between
technology and end-consumers. Find out what makes a company admirable through our in-house article Integral
Elements of an Admired Company from the Editor’s Note. Read about the Best Practices for Contented Employees
from Employee Outlook. Witness the required entrepreneurial skills through Strategies to be A Successful
Entrepreneur from Success Mantra.
We hope you enjoy reading this issue as much as we did while creating it!!

Micro Labs
LimitedEnriching Human Life with
Quality Pharma Products
Success Doesn’t
Come to You,
You have to
Strive for It
Cover Story
The human life expectancy has almost doubled
over the last few centuries. This feat has been
achieved due to the efforts and research put in
by scientists, doctors, pharma companies and all those
involved directly or indirectly with the healthcare
industry. Ingestible, vaccines and other forms of drugs
and medicines have a big role to play in the overall
improved health and lifespan of human beings.
Contributing proudly to the healthcare sector is Micro
Labs Limited, India, a multi-faceted healthcare
organization with a proficient marketing team, state-ofthe-art
manufacturing facilities and R&D centres at par
with international standards. All of this, robustly backed
by a strong distribution network and path-breaking
research work that has placed it amongst India’s fastgrowing
transnational healthcare organizations. Built by
a vision to being not just the best, but a leader in the
development, manufacture and sales of premium
pharmaceutical products, today, Micro Labs is amongst
the top ranking companies in the pharma sector.
A Visionary Leader
Mr. Dilip G. Surana currently serves as the Chairman
and Managing Director of Micro Labs and has over 20
years of rich experience in pharmaceuticals. Born and
brought up in Bangalore, his family hails from a small
village of Balrai in Pali district, Rajasthan. He completed
his schooling from the prestigious Bishop Cotton Boys

Mr. Dilip G. Surana
Chairman & Managing Director

high school in Bangalore and achieved
his Bachelor of Commerce (Accounts)
degree from St. Joseph’s College of
Commerce.
He took over operations in 1983, from
the reigns of his father, late C.M
Surana, and is aptly supported by his
younger brother Anand Surana who
joined him 1993 and currently holds
the Director’s position in the
company. Speaking fondly of his
father, he says “My father’s ability to
pick up the chemistry of a drug was
amazing. He lived and breathed
business and inculcated the same
values in us.”
The duo brought in fresh ideas,
definitive aim and a bigger vision
making Micro Labs one of the few
companies in the mid-1980s to have
separate strategic business units that
focused on areas such as cardiology,
neurology, dermatology and
nephrology. Buoyed by his constant
will and dedication, Micro Labs has
evolved over time into a diversified
pharmaceutical manufacturing
company with products ranging from
oral solids, oral liquids, to topical and
injectable.
Creating Valued Products
Headquartered in Bangalore, Micro
Labs is regarded as a pioneer in many
ways as it has introduced various
molecules for the first time in India. Its
brand portfolio includes some of the
topmost brands in various specialities
like Cardiology, Diabetology, Antiinfectives,
Ophthalmology, Pain, etc. It
has 14 world class state-of-the-art
research and manufacturing facilities
covering Active Pharmaceutical
Ingredients (APIs) and finished dosage
forms as well as infrastructure for new
drug discovery. Amidst its proud
achievers is Dolo, an award-winning
brand highly prescribed for fever
management.
The manufacturing units are designed
to meet the current global standards of
Good Manufacturing Practice(GMP)
and safety standards for personnel
making it as possibly the only
company in the country having standalone,
dedicated facilities for the
handling of sensitising and potent
products. The company is committed
to doing world-class research that
develops bio-equivalent generics and is
leading the accelerated growth in the
pharmaceutical sector. A focused effort
in clearly defined areas and a lasting
interest in new technology are key
features of its efforts to develop Novel
Drug Delivery System(NDDS) &
When you’re
an entrepreneur,
everything’s
on the line

At Micro Labs,
we have processes
in place & our greatest
strength is our people
innovative combination products in the
medium-long term. Its research team
comprises of Scientists, Pharmacists,
Analysts, Chemists and
Microbiologists engaged in product &
analytical development.
The Growth Chart
Mr. Surana has instilled the most
stringent quality standards in his
pharmaceutical enterprise. As a result,
Micro Labs has to its credit, all the
international regulatory approvals
including US FDA, UK MHRA, MCC,
South Africa, Health Canada, WHO,
Geneva TGA, Australia Medsafe, New
Zealand PAHO (USA), IDA
(Netherlands) and many regulatory
bodies of emerging markets reflecting
the high standards of quality and
regulatory compliance of research and
manufacturing facilities.
Micro Labs and its associate
companies now score an annual
turnover of approximately INR 2500
crores, including global business and
exports that contribute 40 per cent to
its revenues. From Rs 30 crore in 1987,
It has come a long way and continues
to progress in leaps and bounds
carrying zero debt on its balance sheet.
The company, with a strong focus in
India, has its presence in thirty
countries across the globe with around
thirty thousand products.
Micro Labs is a pioneer in speciality
marketing and nurtures teams of
experts that are built around speciality
customers. Currently, its marketing is
structured into 19 divisions each of
which is customized to deliver a
promotional message to a certain class
of speciality customer. Its 4,500
medical representatives cover over
250,000 doctors & 180,000
pharmacies. It has a dedicated team
consisting of Registered Patent agents,
& External Consultants with strong
pharmaceutical expertise help in
bringing new products (and processes
of course) from bench to site.
Sowing Contributions, Reaping
Accolades
For his hard work, dynamism and
contributions Mr. Surana has been
bestowed with prestigious awards such
as the “Asia’s Top 100 Greatest
Leaders 2016” by URS Media and
Pricewater Cooper Ltd, “Asia’s Most
Admired Business Leader” by White
Page International, “Dynamic
Entrepreneur of the year 2010”. He
was honoured as the “Great Son of
Karnataka” by Governor of Karnataka
his Excellency HR Bhardwaj in 2011,
recognized as “Most Dynamic
Entrepreneur of the Year” 2013 and
“Entrepreneur of the year 2014”. He is
a regular participant in various
international seminars and summits
relating to the pharma industry.
Micro Labs was awarded “Best
Concern for Health 2016” by World
CSR Day-National CSR- Leadership
Congress & Awards and has received
IDMA Quality Excellence Awards for
Even during my high
school days, my father
made sure I learn
the trade, starting
from the lowest rung

Mr. Surana believes in
working very hard and
always gives his 100%
to everything that
he does
multiple times. Its brand Dolo and Amlong won the Brand
of the Year 2014 Gold and Bronze Award respectively at
AWACS Marketing Excellence Awards.
Social Responsibility
Besides being a spearhead and a frontrunner in the
pharmaceutical industry, Mr. Surana and Micro Labs is at
the forefront of social contribution, striving to be a model
corporate citizen in terms of Social Initiatives with
significant contributions in the areas of education and
health. He also runs a foundation since 1994, which
includes educational institutions – an undergraduate college
and a management college, besides helping several schools
and hospitals. He is instrumental in inducting Senior
Pharma veterans in the company, to bring in the muchneeded
professionalism in the company.
Leading by Example
Mr. Surana’s determination, fighting spirit, and simple
living attitude is a source of inspiration for young
entrepreneurs who want to enrich the pharma industry. As a
piece of advice to them, he says“I think what separates
successful entrepreneurs from unsuccessful ones is the
ability to fall off your bike, get back on and keep riding. It’s
very hard to achieve success but it’s even harder to
maintain success.” He believes that through determination,
grit, and a bit of luck anyone can overcome their
circumstances and achieve extraordinary success.
Miles to Go
There are many Pharmaceutical majors based in India, but
few have the calibre to match or replicate the steady rise
and growth of Micro Labs. The company has expanded to
14 manufacturing facilities across India and one plant in
South Africa, employing over 9,000 people. While Micro
Labs has achieved a commendable position in the domestic
as well as global market, they are hungry to do more and
constantly innovate. With eyes on future and expansion, the
company has been aggressively investing to increase
capacity and boost exports and is also planning to set up
manufacturing units in the UAE and Indonesia. Mr. Surana
is targeting sales of $1 billion by 2020 and poised to
achieve unparalleled status in the global pharmaceutical
industry in the near future!

Read it First
Subscribe today
Yes I would like to subscribe to Insights Success Magazine.
Global Subscription
in
Name :
Address :
Date :
Telephone :
Email :
City : State : Zip :
Country :
Cheque should be drawn in favour of : INSIGHTS SUCCESS MEDIA AND TECH PVT. LTD.
CORPORATE OFFICE
Insights Success Media and Technology Pvt. Ltd.
Off No. 513 & 510, 5th Flr, Rainbow Plaza, Shivar Chowk,
Pimple Saudagar, Pune, Maharashtra 411017.
Phone - India: 020- 7410079881/ 82/ 83/ 84/ 85
USA: 302-319-9947
Email: info@insightssuccess.in
in

CallApp
The Most Liked Caller ID App
Amit On
Founder and CEO
18 January MM 2018| 2019|

Interview With Insights Success
Mobile Phones have
become an inseparable
part of our life. No doubt
they keep us connected with the
world, but at times, they can get on
one’s nerves and invade our privacy.
On any given day, there are about
three to four spam and marketing
calls we do not want to attend and
dozens of messages that we can do
without. CallApp is one company
with an app to manage such
avoidable and unnecessary calls and
their idea now reverberates across the
world with millions of people using
the app to block such intrusion of
privacy.
In an interview with Insights
Success, Amit On, Founder and
CEO of CallApp narrates the story
of the app that has found its way into
millions of mobile phones bringing
peace and privacy.
1. Kindly brief us about the
company. Enlighten us with the
foundation story and a brief detail
of the initial days of the company.
CallApp Founder and CEO, Amit
On, was inspired to start the
company after facing a common
scenario experienced by almost
everyone at some point. In an
important meeting, his mobile rang
with an unknown number. Amit
found himself on the end of a spam
call. It was then that he decided that
st
in the 21 century, with caller
information already publically
available, it made no sense to be
ignorant as to who was calling. This
pivotal moment led Amit to launch
CallApp, using smart data to create
proprietary algorithms which are
now the backbone of CallApp. Now
every contact and number in your
phone is identified and you can carry
on with your business without the
hassle of spam calls.
2. Brief us about the Founder/CEO
of the company? Share with us the
struggle or hardship story that
worked as the strength behind the
success of the company.
Amit started his journey at a young
age, starting his first tech company, a
popular BBS, at age 14. A few years
later at 16, the internet arrived and
changed his life forever. While still
in high school, Amit worked for two
different startups, both later acquired
by larger companies. At 18, Amit’s
passion and leadership qualities
landed him a position in the IDF’s
Special Intelligence Technology
Unit. After the IDF, Amit joined a
startup called Followap as a
developer. Once again, Amit excelled
in his work and climbed the ladder to
become Chief Architect. Followap
was then acquired for approximately
$140M by US company Neustar.
Following his successes at Followap,
he joined the startup Amobee as the
company’s CTO for four years. After
years of hard work, Amobee was
acquired by Singtel for
approximately $340M. When Amit
decided to create CallApp, it was out
of a profound desire to empower
people with more caller contact
information, all in one easy place.
3. Please tell us about the business
model you follow and the service
you provide that makes the
company unique in the mid of the
cut-throat competition.
What makes CallApp unique is that
we truly provide the best Caller ID
service on the market. CallApp is the
whole package, providing a fullblown
communication ID including
phone call, text message, WhatsApp
message identification among others.
CallApp is a fully personalized
experience that lets you see exactly
who is calling, displaying their name,
mutual friends and photos. It’s a
unique experience for each person,
with details customized to the user.
We are constantly improving our
service, enhancing the app to offer
users the best possible CallerID
experience alongside multiple new
features including our latest,
Incognito Calls – a revolutionary
new privacy measure.
4. Tell us about the services you
provide through your venture.
The CallApp Platform connects each
phone to its universal social contact
book of over three billion phone
numbers using algorithms to identify
people and businesses. The CallApp
community defends one another by
reporting spam calls, so these
reported numbers are instantly
blocked for other users. CallApp can
January 2019| 19

ecognize any number that goes
through your messaging apps. You
can put a name, profile and context to
those nameless numbers. The most
advanced and highest quality Call
Recorder on the market for free is
available within our app.
CallApp recently launched Incognito
Calls, which tackles the pressing
concern of privacy issues in the call
space. With the ability to easily
switch to Incognito, callers can make
private calls with total security,
having the confidence to call and
speak securely with no call tracking
data captured. This is just one
example of CallApp’s constant strive
towards improvement.
5. Is your company part of any
philanthropic service?
CallApp has long been involved in
an international internship program
that gives graduates a taste of the
start-up ecosystem. CallApp prides
itself on providing young people with
invaluable skills in all areas of the
high-tech field. The company
welcomes and nurtures young talent
from all over the world. From the
outset, CallApp has hosted interns
from diverse countries and
backgrounds and fostered invaluable
opportunities to learn and grow in
their careers. Interns leave CallApp
with abundant opportunities and
many go on to have successful
careers in the industry. Our current
Product Marketing Manager started
as an intern with CallApp, learning
about the industry from the ground
up, only to assume the position of
manager within half a year.
6. Where is this company different
than others in terms of everyday
work culture?
We are not just a team of average
developers. The leads of our
Research and Development team
have all had lead roles in their
country’s Special Intelligence
Technology Units. They bring a
wealth of experience combined with
a shared vision to constantly deliver
the best product to the market. As a
company, we also have a fun, relaxed
workplace including our beloved
office dog, Shakira.
7. Brief us about the future of the
company or the goal it has set to
mark its exceptionality in future.
CallApp has helped revolutionize the
communication experience. We have
helped further mobile technology and
have established ourselves as a
strong leader in the Industry. We see
ourselves as pioneers in shaping
mobile communication in this new
era of innovation we are
experiencing. From our start as
simply a Caller ID app, we have
been able to tap in and greatly
expand into the vast communication
categories including contacts, spam
blocking, call recording, social
dialer, amongst others. Our
dedicated team is endlessly working
on way to increase the UX and value
for each user.
8. Advise for the budding
entrepreneurs who are trying to
embark in the same field.
Our advice for young and aspiring
leaders is simple - never give up.
According to CEO and Founder,
Amit On, “There are times when you
will fail, but this is a learning curve.
You need to get back on your feet and
give it another shot. Nothing perfect
is done on the first try”. Amit also
believes that since every industry is
growing at an exceptional rate, being
able to adapt to any circumstance is a
must for leaders in the 21st century.
Also, he mentioned that reliability is
essential, “You need to say what you
mean and mean what you say”. Amit
believes that in the workplace, as
with anything in life, you need to be
confident in yourself in order to
prosper.
9. The accomplishments and
acknowledgements of the company.
CallApp was selected as one of the
Top 20 World’s Most Promising
Start-Ups by TechCrunch. CallApp
was also a finalist at TechCrunch
Disrupt NYC and selected by
Microsoft, IBM & Qualcomm as one
of the most innovative & promising
Israeli companies. CallApp is
currently the most liked Caller ID
app in the world. We greatly
appreciate our over 50 million users
and our community as a whole. The
amount of innovation we are
preparing to release in the upcoming
quarters is going to be industry
changing. The communication
industry has room for infinite growth
and we see ourselves as a company
paving the way for the future.
20 January 2019|

Otodato
Bridging Gaps for Connected Vehicles
Having a new technology is good, but getting
that technology to work at the lowest level is
the greatest thing. The Internet of Things (IoT)
is being touted as the next big thing, but for that it truly
needs to reach the masses.
The following Interview with the Co-founder & CEO
of Otodato, Rajan Malhotra, shows us how the
company is bridging the huge gap in the adoption of IoT
in the Indian Automobile Sector through its value added
services platform.
1. Kindly brief us about the company. Enlighten us
with the foundation story and the brief details of the
company’s initial days?
Unlike any other startup idea story, ours is however
unconventional. Instead of having a eureka moment, our
CEO, Rajan, spent a lot of time and effort into research
of the idea behind this thought. With a fair understanding
of the IoT market and working closely with the industry
stakeholders for about 6-7 months, he managed to
discover huge gaps in the adoption of IoT in the Indian
automobile sector. This motivated him to convert this
challenge into a business opportunity. Hence the idea of
Otodato was shaped and it became first of its kind valueadded
service (VAS) platform for connected vehicles.
2. Brief us about the Founder/CEO of the company.
What kind of ethics and principles of working does
he/she observe while running the business?
Rajan has some core beliefs that set the foundations for
our company, wherein people hold the utmost value. We
strive to add value to people’s lives both internal i.e. our
employees & external i.e. our customers and partners.
This is the guiding principle on which we want to build
our organization. We know we are a young company and
not every prospect is going to be converted that’s why
we celebrate rejections in a bar and get ready for the next
battle, but we also love to get into the conference room
to plan the next steps when we encounter success.
According to his principles, it’s the smaller
achievements that make a difference and the larger ones
are just the resultants of the hours of effort that our team
puts in to achieve a series of small goals. We believe
business flourishes when we add value to the lives of our
customers. He follows the saying that “There is no Grey
in Honesty; only Black or White.”
3. Please tell us about the services that make the
brand unique in the mid of rigorous competition?
In the current scenario, because of the absence of the
right channels, even the already connected vehicles are
unable to access telematics-based value-added services
which are loaded with advanced features like pay-asyou-use,
sensor-generated alert based proactive delivery,
personalized service offerings, and dynamic pricing as
per user. We are just trying to fill in this gap and use it to
our best advantage. Our team has already set a list of
goals what we need to achieve by the next year which
includes increasing our vehicle base to 3,00,000 vehicles
and multiplying our VAS offerings. We also expect the
market to mature and for telematics to go beyond fleet
management and vehicle tracking. Our aim is to develop
a specialized ecosystem of VAS that helps the owners of
connected vehicles to make their ownership experience
22 January 2019|

Interview With Insights Success
Karan Sharma
Co-founder
Rajan Malhotra
Co-founder & CEO
January 2019|
23

even more rewarding one. We expect that our IoT based VAS marketplace would enable these services so as
to extract the most value from the vehicle telematics data.
4. Tell us about the business policies, the agendas you follow. Brief us about the future of the company
or the goal it has set to mark its uniqueness in the future. Please share with us about the current
industry scenario from your perspective?
In India, currently, only 12 per cent of the market is really interested in advanced telematics. Hence the OEMs
today are rethinking their features and add VTS services as a standard in the new upcoming commercial
goods transportation vehicle systems as a driving force in the market. With the ever growing market and
internet speeds increasing by the hour, a huge opportunity for telematics shall surface that allows the
utilization of more advanced data like video and sound coupled up with the basic GPS services. This would
open up new dimensions on both consumer and enterprise fronts. As 2018 comes to an end we have already
witnessed a trend amongst the four-wheeler manufacturers who have launched their connected vehicle
programs in the Indian market. Through platforms like us, vehicles manufacturers would be able to provide a
host of VAS, giving the consumers a totally different but positive experience of owning the vehicle.
Overall, 2018 was a year full of ups and downs, difficult but crucial decisions, and full of challenges which
are common in the first year of any venture. But we sailed through and caught these challenges and converted
them into business opportunities.
5. The accomplishments and acknowledgements of the company?
Our partnership with one of India’s largest insurance companies to offer insurance products to the vehicles
connected on our platform was a major accomplishment and this marked our big step into the industry and
has instilled confidence in our team. However, this idea wasn’t accepted by the market at first as it didn’t
completely comprehend this thought. However, our conviction didn’t drop and we ended up onboarding
60,000+ commercial vehicles. We also signed our first vehicle manufacturer to offer multiple VAS to their end
customers in the month of December 2018.
6. What kind of wellness program your organization has introduced to take care of the physical and
mental health of your employers. Share your views on “Healthy work environment for any enterprise”?
Being a young venture, avoiding stress is impossible; hence we strive to achieve a secure and effortless
environment. Our team is the true reflection of our company and we follow the principle that a healthy
employee is not only more productive but also represents a healthy company. We promote a healthy lifestyle
with a work-life balance. We are integrating wellness target program for each team member in our appraisal
system. This program goes well beyond just counting the steps. We believe that workplace health and wellbeing
programs not only have a positive impact on our team’s wellness, but they also are a great team
engagement platform which leads to an increase in cohesiveness and overall productivity. We encourage our
team members to practice meditation, yoga, and sports for a healthier body and mind.
24 January 2019|

Anlight Consulting Services
Expert Solutions to Achieve Business Enlightenment
Great employees make for a
great organization.
Employees are an integral
part of an organization and taking care
of their happiness – at work level and
otherwise, are of prime importance.
Happy employees are more productive
and loyal towards their organization.
This puts a great onus on the
Companies and specially start-ups in
getting the best people and making
them stay and calls for technologies
that assist HR Management and
Operations.
Streamlining HR Solutions
To assist the industry with its Human
Resource and Workforce Analytics
Solutions, Anlight Consulting
Services started its operations in
January 2014. The key objective of the
company is to share its vast expertise
and to partner with its customers to
create immense business value by
leveraging Technology and Human
Capital resources. The company
enriches its customers with strategic IT
consulting / vCIO (pay per use virtual
CIO model), HR Technology
Implementation Services, mid-senior
level Talent Acquisition Services and
HR Analytics services.
Anoop Handa, Founder / Managing
Director, Anlight Consulting, is an
industry stalwart with over 25 years of
extensive, multi-disciplinary global
experience in Technology Leadership,
coupled with deep domain knowledge
of the Financial Services industry. A
DCE alumnus, he has worked
internationally and has delivered
immense business value through
strategic and effective use of
technology and outsourcing/offshoring.
He emphasizes on “core values” and
strongly believes that Values build up
the character and the culture of an
organization. Positive Attitude, Passion
and Drive are key characteristics that
are key focus for him to identify the
right talent for the company.
The Growth Chart
Initially, Anlight focused on putting the
right team in place that had a positive
attitude, keen passion, drive and high
energy to come together & work
towards the realization of the vision of
the company. With time, the move to
providing better services with the latest
technology was obvious.
On the services front, The Virtual
CIO(vCIO) engagement by Anlight
delivers the required Technology
leadership to its customers against the
service fees in ‘pay as you use’ service
delivery model making it a costeffective
way of achieving CIO
competencies to meet business goals.
vCIO Services deliver the benefits of
top-tier professional expertise with
genuine commercial experience, timetested
best practices, domain
knowledge and access to the best IT
vendors without having the need to
have a full-time CIO.
Anlight’s CloudHub, through its
multiple strategic alliances, delivers a
portfolio of Cloud-based business
solutions and applications to help
businesses overcome complex
challenges. The company has a
strategic partnership with Ramco
Systems since 2014, to provide
marketing & sales support,
enablement, configuration and
implementation and support services of
award-winning innovative Ramco
HCM (Human Capital Management
Solution) – a hire to retire HR
Automation solution.
Another strategic partnership with USbased
ThoughtAnalytik LLC, helps it to
provide services to data-driven
enterprises, to take cost, time, coding,
and demand for technical skills out of
their data initiatives and offer
Workforce Analytics solutions.
The Industry Standards Today
Use of HR Technologies and Analytics
is shaping the future of organizations.
Talent Acquisition & Management has
acquired a whole new meaning with
focus on the future-ready workforce to
create an employee experience that
brings a delightful customer experience
to the millennial workforce. Newer
technological concepts like AI,
Machine Learning, Chatbots, and
much more are indispensable in
26 January 2019|

Spreading Expertise,
Lighting Excellence
Anoop Handa
Founder & Managing Director
creating Next-Gen HR Systems for the
Next-Gen workforce. India and Asian
countries are and will continue to
contribute significantly towards an
ever-growing HCM market.
With development, the market is open
for budding entrepreneurs those who
have the drive, passion and conviction
to realize their dreams.
Anoop suggests “Never Give Up” as
the key motto for young entrants as
entrepreneurship is not for the fainthearted!
“They have to enjoy the
journey, face hardships, celebrate the
wins on the way towards their vision”,
he adds. It requires playing the
multiple roles of a visionary, innovator,
mentor, marketer, team builder,
motivator, taskmaster and a performer
and asks for the great ability to
recognize, acquire, develop and retain
the right team/partnerships.
Life @Anlight
Life@Anlight is defined by its core
values of customer delight, passion to
excel, integrity, transparency, mutual
respect and fun. These values are the
guidelines and the basis for all actions
of each employee. Anlight’s employees
are its key assets. Anoop states, “Our
employees are our brand ambassadors.
We call each of our employees an ACE
(Anlight Consulting Employee). And
strongly believe that each one of our
staff is an ACE and brings immense
value to the organization”.
Empowerment, Appreciation and
Continuous Learning encourages its
staff to innovate, share, exchange ideas
and helps the company to continuously
enhance delivery capabilities and make
steady growth. The company celebrates
its success and all festivals as a closeknit
family.
Greeting the Future
Anlight is focused to expand its global
footprint and add more cloud solutions
to its portfolio. It aims to create
partnerships with proven, global
product companies in order to offer
more solutions to its esteemed
customers. The hybrid expertise in
‘strategy’ as well as ‘hands-on
execution’ and a ‘customer-centric’
approach provides an edge to Anlight’s
clientele and helps them generate
immense business value through
company’s rich experience,
unmatchable industry expertise,
knowledge and consulting services.
Anoop sums up the future goal, “We
aim to be the preferred choice of our
customers and partners globally and
be valued for driving excellence &
high performance through most
optimal Technology and Human
Capital resources.”
January 2019|
27

Formcept Technologies and Solutions
A Formidable name in Analytics Solutions
Flourishing in the product
development market since 2011
is Formcept Technologies and
Solutions, a product development
company that is into Cognitive
Intelligence, Big Data Analytics,
AI/IoT space. It provides near realtime
actionable insights to enterprises
based on the data provided (be it
unstructured/ Semi-structured / polystructured)
and delivers end-to-end
analytics-driven solutions. Over the
last few years, it has served several
Fortune 1000 clients across sectors like
Sports, BFSI, and Retail etc.
The company is a joint venture by
Suresh Srinivas, CEO and
Co-founder and Anuj Kumar, an
intelligence enthusiast and analytics
expert. Suresh is an IIT Madras & IIM
Bangalore alumnus and was Director,
Product Development - Data
Integration Products at Oracle Corp,
among his other technology leadership
roles at nationally and internationally.
He has over twenty three years of
product development experience and
an excellent track record of developing
and implementing high-quality
products.
Stellar Products
MECBOT, a Unified Data Analytics
platform that helps Enterprises to get
actionable, is Formcept’s flagship
product. MECBOT– built on powerful
algorithms like Machine Learning, AI
and Deep Learning uses a combination
of diverse techniques to learn the flow
of data, process it and deliver rich
insights to the right people at the right
time.
Another cutting-edge innovative
product riding the wave of Industrial
IoT is its ‘INTELLIDEVICE’ that
activates industrial machines and
equipment to send high-velocity data
on resource performance and usage to
the cloud. Here, MECBOT analyzes it
to generate quick actionable alerts and
event-triggers. With
INTELLIDEVICE, the dream is to
enable industries of tomorrow through
interactive, intelligent machines.
These powerful products from
Formcept have helped many
businesses, including a handful of
Fortune 1000 companies, achieve
impactful business results with resultoriented
analytics and automated
pipeline of actionable business
insights. Its big data analytics solution
helps drive better business results as a
result of features like consumer need
mapping , loyalty analytics and
predictive modeling, customer profiling
and clear positioning strategy, creating
a seamless feedback loop for
continuous improvement, streamlined
customer relationship across digital
and physical networks, superior
channel management strategy and
better distribution management
through analytics on industry-wise
performance.
Finding its Place in the Sun
Formcept is counted among the
pioneers of integrated data analysis
solution in the Indian market
developing products and features that
are way ahead of time. And this is what
adds to its competitive advantage.
Developing unique and ahead-of-times
products, the best possible afterservice
for clients and their continuing
association cement its position as a
leading provider.
Under the joint leadership of Suresh
and Anuj, FORMCEPT has crossed
several milestones in a very short
period of time and has been applauded
for its achievements at various
platforms. It won the prestigious
“Frost & Sullivan’s 2014 New Product
Innovation Leadership Award at GIL
2014”, received” NASSCOM Emerge
50 Award, 2013” and secured position
as a finalist of “TiE50 Awards
Program, Silicon Valley Chapter,
2013” and “Next Big Idea, NSRCEL,
IIM Bangalore, 2012”. Its promising
work helped it receive seed fund from
CIIE-IIM Ahmedabad by winning “ET
Power of Ideas, 2012 “organized by
CIIE-IIM Ahmedabad and it recently
received Series A funding from GVFL.
A Competitive Workforce that is
Cared for
The company strongly believes that
product innovation and the right people
are the key essentials that drive a
company ahead. It also believes in
28 January 2019|

The Smart Autonomous
Data Platform that
Operates in Real time at Scale
Suresh Srinivasan
CEO & Co-founder
maintaining a healthy work
environment and that both physical
and mental health is crucial to
employee performance. It motivates
the employees to follow a healthy
lifestyle and ensures that healthy
snacks/ juices are available at the
workplace. The temperature level,
ventilation, light, office furniture is
being aligned to provide optimum
comfort to employees. It also provides
employees with health insurances. To
lighten the mood during the work on
challenging projects, employees can
play games, have briefing sessions or
go out for lunch during office hours.
Increasing awareness of the importance
of mental health through healthcare
practices is also taken into account.
The company takes a 1-1 session with
employees to understand if they are
facing any stress related issues or any
physical issues. It also provides
assistance in the form of
compassionate leaves in the event of
someone needing it for stress/physicalrelated
issues. Formcept promotes an
open culture where everyone can
express their feelings openly to
anyone, be it founder or be it a freshly
joined engineer.
Solutions for the Future
As entrepreneurs, the founders advise
fellow dreamers that “Nothing is
Impossible”. Challenges shouldn’t be
viewed as hurdles and staying positive
always is the key to realizing the
dreams. It is also equally important to
“Be up to date with the latest
technologies, new features developed
by competitors, industry trends etc.”
As for Formcept, the ambition is to
turn it into a $25Mn Revenue
Generation company by the end of
2019. To cater to the latest trends in
analytics, it is coming up with
innovative solutions where the real
needs of the customers can be solved.
The company will also focus on
emerging trends like Augmented
analytics with its product- MecbotPlus.
It will enable users to automatically
discover, visualize and extract relevant
findings without writing algorithms.
Other activities that are possible
include data profiling and data quality,
harmonization, modelling,
manipulation, enrichment, metadata
development and cataloguing.
Ultimately, MecbotPlus will enable
collaboration between expert data
scientists and citizen data scientists. To
make this product innovation happen,
the need is to develop a strong
technology base & the right people
support and that is what the company
is trying to build.
January 2019|
29

Best Practices for
CONTENTED EMPLOYEES
“Employees come rst. If you take care of your employees, they will take care of the clients.” Sir Richard
Branson, Business Magnate, Philanthropist
Here’s a look at some of the perks that employees consider as welfare at workplace across the globe!
Health Insurance
Coverage
Telecommuting
Remote working or
work from home leads
to wider global reach,
employee retention,
exibility, and costeffectiveness.
It leads to better
employee
engagement, good
health and
productivity.
Compressed
Work Weeks
Where a ve day work
week is further reduced
by working more hours
on the accountable
days; leads to better
work coverage and
provides exibility to
employees.
Subsidized Child
Care
It helps families pay
their child care fees
with less stress and
is a great morale
booster for
employees.
30 January 2019|

Employee Outlook
Job Sharing
Typically two employees work together on a reduced time
basis to complete a job that one person can do on full-time;
leads to less stress and better work-life balance.
Fully-paid Sabbaticals
It encourages employee up skill, fresher
outlook and actually helps with employee
retention.
Unlimited Sick Days
This practice actually leads to less absenteeism,
higher productivity boosts morale and
encourages efcient use of resources.
On-site Fitness/subsidized gym
Benetting both employee and employer, it reduces
health care costs, lowers absenteeism and
enhances morale and job satisfaction.
On-site Medical Care Facility
It is known to lower medical costs for companies,
reduce absenteeism, encourage better employee
health, and improve productivity.
-Sneha Sinha
January 2019|
31

Available, Adaptable
and Online:
An Insight into Business
During the Information Age
Business has always been related
to certain aspects like product,
price, place, promotion and
people. What has transformed in the
last few years is the perception of
businesses and the probability with
which consumers frequent a place for
their needs. This led to a major
transformation in the way people have
been doing business along with the
way businesses are being perceived by
the consumers. What has always
remained constant is the need for
convenience and facilitation of
consumer wants. This needed the
availability of businesses to provide
with the facilitation of the services or
products where the consumers want
them to be.
Adapt or Perish
Adaptability has always been the core
essence of evolution, whether it was
for any species in particular or for
business. The crux of staying relevant
in the age of information is to be there
where your consumers are; as per the
TRAI performance indicator report of
2017 – 18 India has over 400 million
internet / broadband subscribers of
which more than 300 million are
broadband subscribers and almost the
same number are urban subscribers.
Average penetration of the users in the
urban centres is close to 70% and the
growth percentage on an annual basis
is around 5% which means that the
online consumer base is both vast and
is growing steadily.
Being a Click Away
Online Businesses are those businesses
which are either directly a pure click
company or a brick and click company
with facilities of E-Commerce and
Facilitation going beyond the Dot Com
Bubble of the United States from 1995-
2000 where the idea of businesses
going online with their own websites
and online presence without much of
thought led to too many businesses
doing the same thing together and
collectively failing. What changed
during that time was a few businesses
that felt the need to take the Online
business idea and convert it into a
business model that is living and
breathing. With the back-end support
mechanism that can sustain the
operations of online businesses.
Websites like Google, Amazon, eBay
started as facilitators and search
platforms for products, information
and services but slowly adapted to the
changing expectations of their
consumer base along with
enhancement of their user experience
by studying their buying behaviour and
putting an effort in the fulfilment of the
expectations by diversifying their
offerings.
What changed in the early second
decade of the Millennial Age into Post
Millennials or Generation Z is the
expectation of consumers who were
well versed with using computers for
all their needs and started asking all
sorts of questions on “Google” like
why can’t a certain product be
delivered at my doorstep or what is the
name of the most popular restaurant in
my area. These questions needed
answering and came the large army of
discovery apps where consumers were
searching for helpful applications on
their mobile phones and using them
with the relevance of their tasks getting
done and wishes being fulfilled. In our
experience, this led to a lot of
businesses trying to shift from their
regular business models that were
dependent on walk-ins and traffic in the
stores to visits on their pages on social
media and orders on their listings.
Being There for the Customer -
Always
The whole idea behind this paradigm
shift is the simple notion of being
where the consumer is and staying
relevant by virtue of providing them
with what they expect out of your
business. The ones who have made
themselves relevant by their offerings
are seeing stable growth and
sustainability, unlike the ones who
have not come out of their comfort
zones and are complaining about
things changing too fast. The consumer
is changing and so the businesses need
to change with them.
Businesses that meet the expectations
of their customers and businesses that
adapt to market trends, as well as
consumer buying behaviour, are the
ones that will see a good future and
adaptability will go a long way. The
change in expectations and
requirements of the consumers also led
to change in the vital prerequisites that
are required for doing business which
is difficult to comprehend yet
extremely important.
32 January 2019|

Changing Times
About The Author
Rohan Bhatt is the Head of
Consulting at SQuare
Consulting (INDIA) and it
is his job to study and
understand the trends that
will work in the future by
understanding present
consumer buying behaviour.
His job is to build businesses
for their clientele that stay
relevant to the expectations
of consumers and building
value.
Rohan Bhatt
Head of Consulting
SQuare Consulting
January 2019|
33

Hi-Tech Company Software
Solutions
Providing Solutions for Transforming the Business Outcomes
In today’s competitive and
technologically advanced world,
it is necessary for a company to
keep itself abreast with the latest
developments. In doing so, other than
its organizational and human
resource capabilities, a business
needs defined solutions from
specialized companies too. The
necessity arises more so because not
every company is self-sufficient and
capable enough to take care of all
aspects. So it either needs to expand
its horizons by including experts in
the field or take help of other
organizations in achieving the
required result.
Catering to this requirement of
providing reliable and cost-effective
I.T. solutions to organizations
globally is Chennai based Hi-Tech
Company Software Solutions
(Chennai) Pvt Ltd. (HTSS). The
company operates in the IT-BPM
(Business Process Management)
industry and provides CAD
Customization, Design Automation,
PLM, BIM, Website Solutions and
allied software services. It addresses
the changing needs of its client’s
businesses with solutions that are not
only cost-effective but also fast to
deploy, highly scalable and reliable.
A Committed Foundation
The company owes its establishment
in 1997 to Dr. C. Mathiazhagan, a
passionate technocrat and PhD in
Aerospace Engineering, from Indian
Institute of Science, Bangalore.
Dr. C Mathiazhagan started his
career as professor in the field of
Mechanical Engineering and later
developed his skill towards software
development and started HTSS to
provide solutions in the areas of 2D/
3D/ 4D CAD, ERP, e-publication,
Mobile Technology, Augmented
Reality & Virtual Reality (ARVR),
Energy Engineering, Cloud solutions,
AI, Robotics and cutting-edge
technologies. At HTSS, he oversees
the entire management operations
including Marketing, Finance,
Operations, and also takes up
challenging assignments of coding.
Empowering Businesses
The company’s services fall under
the broad categories of Engineering
Software Solution (ESS), Web/Cloud
Application Development, Mobile
Application and AR/VR. HTSS is a
global leader in the field of ESS and
designs a Full Design Process
Automation providing software
programming services to completely
automate the design process of a
client. It also develops a simple
software design tool in which a
simple design task can be customized
into a software tool to save time in
that particular design task.
HTSS also designs interactive and
innovative websites to empower a
business on a large scale using the
latest technologies in Web designing.
It also is a highly capable developer
of mobile applications (both Android
and iOS) which very well fit for the
rapidly growing future generation. It
has recently set its foot in the latest
Virtual and Augmented Reality
domain developing applications in
AR & VR domain to cater its client
with the latest trend in the IT
industry. Dr. C Mathiazhagan and his
capable team of technical experts
have successfully been able to
showcase their capabilities and build
prestigious clientele, especially in
Japan and Singapore.
Receiving Recognition
HTSS has a successful track record
of serving the most demanding
customers with emphasis on quality,
world-class human resources and
cutting-edge solutions. It believes in
delivering “tier-one” quality service
at a “tier-two” cost to enable clients
36 January 2019|

Don’t give up things, keep attempt,
your bounce back will show your
inner strength for better survival
and elevate you to newer heights
Dr. C. Mathiazhagan
Founder
to gain a competitive advantage
while enhancing the value of their
business. Deflecting from the
traditional outsourcing methodology
which concentrated on non-core
tasks and price wars alone, HTSS
targets core tasks and is built on the
idea of having a skilled knowledge
force at a remote location, at a
competitive price. It helps its
customers combine the best of
custom and off-the-shelf software all
the while reducing cost of ownership
and enhancing functionality and
maintainability.
For its contribution to the industry,
HTSS has been awarded NSIC –
BWR Credit and Performance Rating
of SE 2A. It is Certified ISO
9001:2015 Quality Management
System and ISO 27001:2013
Information Security Management
System with International
Accreditation through American
International Accreditation
Organization, AIAO for ‘Providing
IT Enabled Services & Software
Development and Services’.
Looking Forward to a Dynamic
Future
As an advice to the emerging
entrepreneurs, Dr. C Mathiazhagan
asks them to keep up with the
changing technology and accept the
challenging task of keeping them
relevant. He says, “The most
inspirational element is the
willingness of the employees in
learning the new technologies,
decoding the client mind looking for
the various emerging technology and
thorough implementation up to their
satisfaction.”
As HTSS’s future roadmap, the
company aims at identifying and
synchronizing itself with the top
software development and
customization companies in India
with focus on Engineering Design
Customization. The company has
strong technical skillsets which will
provide the necessary launch-pad for
moving up the services value chain.
Its focus in the next couple of years
is to move towards mobile, cloudbased
and other new gen services. It
is planning to increase the clientele
list, expanding the skill sets and is
moving towards getting itself listed
as a public limited company in the
near future.
January 2019|
37

IPRAM Intellectual Property Services
Transforming Creations into Assets
Companies and businesses are
built around ideas. What
separates a great company
from others is a unique idea that strikes
all the right chords with the customers.
And to flourish an idea or invention as
a unique and exclusive model,
businesses need to patent them.
IPRAM aims to throw light upon the
crucial and practical aspects of patents
in a simplified and transparent manner.
It caters to IP needs of everyone from a
corporate to an individual.
A Committed Founder
The firm was founded in 2012 by
Pallavi Kharkar, who holds over 20
years of experience in Pharma and
Global IPR. She has a Master’s Degree
in both – Pharmaceutical Chemistry
and Law (IP and International
Business) and is a registered patent
agent in India. Her core expertise lies
in developing comprehensive
protection strategies, designing patent
challenges and providing clearances on
various strategies related to product,
process and technology. She has
assisted her clients in Litigation, Hatch
Waxman Proceedings, Inter Parte
Review proceeding, opposition
proceeding and Intellectual Property
(IP) due diligence.
Pallavi is named as IAM 300 leading
IP Strategist in 2013 and 2014 and
chosen in the 30 influential business
leaders 2017.
Solutions for All
IPRAM’s values are its pillars of
success and even find its way into the
company name as it stands for
Integrity, Perseverance, Reaching Out,
Adding Value and Mentoring.
It houses a techno-legal team of
experts who are patent attorneys and
analysts. IPRAM’s clients range from
individuals and Startups to big
corporates. It works jointly with the
clients to file patents, ensuring that the
products do not infringe upon someone
else’s patent so as to avoid legal
hassles and if required, challenge thirdparty
patents.
Pallavi says, “With Government
initiatives such as Startup India and
Stand-up India, businesses need solid
research foundation and breakthrough
innovations coming from such research
to benefit businesses as well as
members of society. It is essential to
understand an existing patent scenario
to know whether an innovation can
reach market place and whether you
can protect it. Each business involved
in new products and services thus
needs a research team supported by a
competent IP team. The businesses
may outsource such support to
competent IP firms like us and it is
essential that we do complete justice to
the work.”
The key services offered by IPRAM
are:
• Patent and non-patent literature
searches.
• Preparation of Patent Landscape,
evaluation and clearances of
product, process, machines, recipe
and concepts and providing
freedom to operate opinions.
• Filing and prosecution of patents
and design patents in India and
assistance in filing and prosecution
of foreign patents and other form of
IP.
• Non-infringement, patent validity
and patentability opinions.
• Filing and assisting in Patent
challenges including oppositions,
revocation and assistance in
litigations, inter partes review
proceeding, Hatch Waxman
proceeding and similar proceedings
in other countries.
• IP due diligence, IP audits and IP
training.
Being the Best in Business
IPRAM believe in offering most
innovative solutions and does not stop
its employees in experimenting for the
same. It emphasizes not only on
resources but also on resourcefulness.
Integrity, Perseverance, Competency
and Adding value
The company continuously strives to
become a better, capable and efficient
version of its prior self. It tries to learn
today what the client will need
tomorrow. IPRAM is passionate about
doing the best job it can for its clients
by demonstrating these values.
At IPRAM, they believe in giving
enough time to each invention to create
38 January 2019|

We can’t develop a fantastic
product unless we
get involved and enjoy
each step of its process
Pallavi Kharkar
Founder
solid foundation. This may require
several untiring discussions with client.
Multiple aspects of invention are
unfolded over the time which can be
captured in much better fashion for the
benefit of the client.
Designing search strategy is a skill and
not a job of novice. The same is the
case with patent drafting. Drafting and
revisiting draft, correcting and
modifying the same and clarifying all
doubts while doing this is extremely
important. They recommend a
thorough patent and literature search
before, during and even after
completing development as well as just
before and after launch. New patents
and new literature already filed in
various jurisdictions and submitted to
various publication authorities can be
traced through this continuous
monitoring. They have databases that
can fetch patents from more than 100
countries and one can set alerts for any
new patent which may crop up in
future.
Transparency, clarity and consistency
of work
It believes in maintaining complete
transparent systems and is candid in its
communication with the client. To
support the process, it has developed
several systems including a project
management system to record and
track each process step and an IP
management system to maintain IP
documentation, monitor deadlines and
to set reminders of various key events.
The project management system
provides web pages for discussions
amongst the members, file sharing and
sharing of important notes on the
project. New team members can refer
these details for guidance which adds
to the consistency in handling projects.
Reaching out and Mentoring
IPRAM is actively involved in
supporting IP education and is
associated with several institutes
including the University of Mumbai
for offering various kinds of IP training
programs. It encourages internships
and has had students from IIT
Kharagpur, GIIP, ILS, GLC.
Accolades – A Fuel to Fire the
Future
For its achievements, IPRAM has been
selected as one of the“25 Most
Promising IP, Copyright, Patent &
Trademark Consultants 2016” by a
leading magazine and as one of the
“The 30 Most Valuable Consulting
Companies 2017” by another.
IPRAM is all set with a good
infrastructure, great systems,
outstanding people and a great client
following. With everything in place, it
looks forward to the future to do more
challenging projects.
January 2019|
39

KVP Business Solution Pvt Ltd
A Salesforce Platinum Partner for Business Solutions
Today technology drives
business growth. Technology
is helping business to be
Customer centric and ensure strategies
are executed as planned. But the way
companies use a technology differs on
various parameters. Many technologies
are implemented with an objective of
tracking day to day activities, reporting
etc . Filling the gap between what the
business needs and what technology
has to offer is KVP Business Solutions
Pvt. Ltd., Bangalore, and a Salesforce
Platinum Partner. With cloud and
mobile solutions today, KVP has
defined an approach to use technology
to get closer to the customer and
empower employees to do more and
get recognised. Today, the company is
into Salesforce implementation
supporting its clients in enhancing
customer engagement through sales,
service, marketing automation for
manufacturing, technology services
and financial services industry.
Making it Big with Humble Roots
Dreams and hard work has no
boundaries. It doesn’t matter where
one comes from, whether a big city or
small town, all that matters is one’s grit
and determination to make it big. So
when Ajay Prabhu, coming from a
small town called Karkala, near
Mangalore, with his degree in BE from
Manipal Institute of Technology and an
MBA from T.A Pai Management
Institute (TAPMI), Manipal found
himself in the corporate world, he felt
out of place and difficult to mingle
with the crowd. But not one to be
bothered by the norms of fitting in, he
let his work do the talking for him. His
initial days at Pentaforce and IBM saw
him working on IT hardware,
Marketing and Branding etc. His first
big break came with his leadership role
in QuEST where he led the US Sales.
He gained new insights into process
and coordinating and getting things
done which built confidence in him to
start and do things on his own. While
driving processes and handling change
management, he felt the gap between
business needs and technological
offering. This realization of the
absence of Work Management
Application laid the foundation of his
own company KVP Business Solutions
Pvt. Ltd.
The company initially started with only
consulting and Ajay found a missing
piece in the puzzle which was
hindering him in his quest to achieve
the bigger picture. Partnering with
Salesforce helped fill this gap. The
partnership advised, consulted and
streamlined processes at the company.
Focusing on a single technology and
this partnership helped KVP to
establish itself as a one-of-its kind
brand.
Strategies that Create a Difference
KVP Business Solutions strategy is its
key differentiator from its competitors.
It is driven around three pillars as
follows:
Consultative – The Company believes
in listening to the customers in order to
create solutions. It interviews the
clients to know their business problems
and offers customized solutions instead
of just implementing technology and
product.
Transparency –Being transparent and
responsible creates better solutions.
Customer portals are maintained
wherein the customer has real-time
access and visibility to the status of the
project. They can also provide realtime
feedback to keep things
streamlined.
Agile – The company follows a
solution-approach to deliver them
within agreed timelines following
Agile project management principles.
They also implement development
automation, creating accelerators
which are reusable and agile. These
help new customers to choose a readybase
for their custom solution.
KVP Business Solutions has served
over a hundred customers across
twenty countries and is now a
Salesforce Platinum Consulting
Partner.
It Takes a ‘Team’ to Achieve Success
Ajay believes that a happy customer is
the outcome of a happy team member,
as he prefers to call the employees.
Being a growing company especially
as a services company, its team
members are its biggest asset. KVP’s
team engagement revolves around
three key factors.
By Clarity, team members need to
understand that they are here for
building their career. And that the
42 January 2019|

Life’s not about how
hard of a hit you
can give... it’s about how
many you can take,
and still keep
moving forward
Ajay Prabhu
CEO & Founder
company is a platform for them to
experiment and understand what they
want to do. There are clear indications
and instruction regarding what is
expected of a team member and that
they must be aligned to it.
By Aspiration, team members are
mapped to their exact aspirations. The
company has an internal system where
they can set their aspirations and
competencies on both professional and
personal front. Questions like what
type of projects you want and where
you see yourself help curate exclusive
training plans to map the expectation
of the company and the team member.
By Training, it ensures that
expectations and aspiration are
fulfilled. The uniqueness of the training
plan lies in the fact that it is not just
HR driven. An internal app assists Peer
Training where a team member can
post a competency on which they want
to train. The other team members can
nominate themselves to it and the
training then takes place.
Innovation &Learning from the project
is a special program wherein learning
sessions are conducted every fortnight
as a part of internal projects. The team
members share the take away from a
particular project they have worked on
as learning for them and others. This
form of training, as an individual, is
more self-sustaining and selfrewarding.
Freedom is another aspect
which is taken care of through an
internal system where Work from Home
can be availed. The system streamlines
the work aligned to team members to
make sure both the work and the
resource doesn’t suffer.
To Succeed, just Focus!
Being in a growing industry makes
Ajay witness a lot of newbies who try
to don many hats when launching their
startups. The most important point to
ponder as Ajay says is “The way of
execution than the idea itself. And that
an entrepreneur shouldn’t drop an idea
just because it is already available in
the market.” Strategy too is critical and
so is the way of implementation. There
must be clarity on what one wants to
do and focus on it instead of trying too
many things at once. And lastly, it is
“All about people whether employee or
customer and that having mutual
respect is essential.”
With a futuristic vision, KVP Business
Solutions will continue to focus on its
key verticals namely Technology,
Manufacturing and BFSI. It aims at
expanding into new countries and
going deeper in its existing verticals. It
will also stay focused on creating
accelerators that are agile and promise
quick adaption to new methodologies.
As a company, KVP Business
Solutions wishes to turn ideas into
solutions and to continue to add value
to business across the globe.
January 2019|
43

Mobisoft Infotech
Steering Digital Transformations
Digital transformation is taking
over the world like a storm. It
is aimed at connecting the
world digitally and will be incomplete
if it can’t reach the remotest person
possible. Novel apps, wearable tech,
AI/Machine Learning, AR/VR, cloud
computing and Blockchain are helping
people embrace and benefit from the
digital revolution at a much deeper
level.
Assisting Companies in Going
Digital
Bridging the gap between the digital
technologies and its end-users is
Mobisoft Infotech Pvt Ltd, a global
digital product development company.
It partners with businesses of all sizes
to build, improve and scale digital
products across platforms leveraging
disruptive technologies and combining
design, engineering and innovation to
make its clients successful.
Co-founded by current COO
Ravindra Waghmare, Mobisoft
Infotech started as a completely
bootstrapped company in 2010 with a
mobile-first development approach and
emerged as an end-to-end digital
product engineering company.
Ravindra currently leads the talent
recruitment team to ensure that
Mobisoft always has a pool of skilled
and motivated personnel, from design
to development to marketing and
management, who can align with the
company’s mission and efficiently
contribute to meeting its client goals.
Keeping the work environment healthy
and fostering open collaboration across
teams is a top priority for him.
Delivering Robust Solutions
With time, Mobisoft has built a robust
set of services and solutions portfolio
to cater to a diversified client base and
maintains flexibility as it adds services
according to the rapidly changing
technological landscape. The company
lays a major focus on three industry
domains - Transporation & Logistics,
Digital Healthcare, and On-demand, at
the same time catering to crossindustry
services as well.
Transportation & Logistics being its
forte, its Taxi Pulse product alone, has
successfully shipped 20+ white-label
taxi app booking solutions for taxi
companies and startups globally. For
the logistics industry, it offers custom
mobility solutions for businesses to
reap the many benefits that mobile
technology can offer.
It is a leading digital health technology
partner with hands-on experience in
building mobility solutions for the
healthcare industry. These include
HIPAA compliant app development,
patient engagement solutions, mobilebased
EHR systems, health and fitness
app development powered by Apple’s
HealthKit, ResearchKit, CareKit and
much more.
In the on-demand segment, it has deep
domain expertise in custom app
development (food delivery apps,
grocery delivery apps, home services
apps and likewise) for the rapidly
growing on-demand economy, making
use of its in-house on-demand
technology development platform
called “Demand Pulse”.
Its cross-industry services portfolio
includes, but is not limited to Product
Discovery/Blueprint, Prototyping,
Solution and Architecture Advisory,
UX/UI Design, Automated Testing and
more.
Winning Esteemed Clients
It has been over nine years since
Mobisoft started serving unique and
challenging mobility needs of both
enterprises and startups. It is now a
200+ strong in-house team and has
delivered over 350 custom mobility
solutions. Its USP has been its
diversified client base of over 150
clients comprising of startups and
enterprises that have helped it gain
competency across domains and its
end-to-end product development
process - from product ideation to
lifecycle management. Its enterprise
clientele includes names like TATA,
44 January 2019|

Drive Digital
Transformation Globally
Ravindra Waghmare
Co-founder and COO
NTTData, Samsung, Deloitte, QNAP,
Kohler, Volkswagen. It has also
assisted startups like KhushiBaby,
PhotoGurus, Digipare, Canvera in
bringing their novel ideas to the
market.
More Than a Workplace
Mobisoft believes in developing a
work culture that is coherent for its
employees so that they can give their
best. A healthy work environment is
one of the most important elements in
motivating and engaging employees
and the company organizes various
activities to keep its employees in top
mental and physical health. It
maintains an effective communication
with the team using chat groups and
monthly newsletters. It promotes task
ownership, offers flexible working
hours, rewards good work, conducts
quizzes and organizes periodic health
checkups.
The company’s policies echo its values
and zeal to stay at the top. It practices a
“non-discrimination policy” by giving
an opportunity to all and “workplace
safety policy” by carrying out regular
drills and sessions. Its “cybersecurity
policies” call for use of proper tools to
keep a balance between remote
productivity and security. It maintains
transparency while practicing client
confidentiality.
Digital Future
Digitization is creating opportunities
for entrepreneurs across industries. As
an industry insider, Ravindra advises
the young to understand the behavior
of the focus customer segment when
developing a product/service. “It’s
easy to assume wrong and just as easy
to fail.”, he says. He counsels them to
build a team of people who understand
and share the company’s vision, see
the wider global market opportunity,
and take feedback from customers,
mentors, advisors, and VCs.
As for Mobisoft’s future, it is focusing
on SaaS products for transportation &
logistics industry, on-demand, office
automation tools like visitor
management software and to be the
ideal technology partner for digital
health startups. It also aims at bringing
benefits of emerging technologies and
solutions like - Applied AI, IoT,
conversational bots and digital
assistants, connected devices,
Blockchain, AR & VR to its clients and
partners.
Mobisoft for sure is leaving no stone
unturned as it works towards enabling
digital transformation across
horizontals and verticals as part of its
core mission to “Drive Digital
Transformation Globally.”
January 2019|
45

46 January 2019|

Editor’s Note
Integral Elements of an
Admired Company
The achievements of an organization are the results of the combined effort of each individual.
Vince Lombardi, Football Player, National Coach.
With each passing day numerous companies are registered across the world that is built around
ideas that promise to be unique. How many of them actually go forward and register themselves
in the mind of people is an enigma. It is comparatively easier to open a business or company
rather than actually making it work which requires more than just hard work and plain luck.
The News Makers
Most of the prolific business magazines build up their list of businesses that they find admiring every year.
Some people agree to it and several others differ. This also raises the question as to what makes a company
truly admiring. Is it the work culture, the people, the management, the infrastructure or all of them? Given the
diversified category of companies one can admire, it is hard to put one’s finger on one single trait. Instead,
what we can ponder over is a set of characteristics and a company’s way of working that can help it in
becoming an admired company.
Sneak Peek into the Making
So here’s what one can expect from a great company.
Core Values and Ideas of a company define it. They form the foundation of the company’s brand and find an
encore in its actions. Their ideas are strong enough to shape the competition, the employees and the customer.
The values and ideas must be communicated to all the stakeholders including customers through words and
actions. Staying true to the core values will inspire everyone involved to stay true even in difficult times.
Focus on Long-term Goals is another characteristic. In this fiercely competitive, fast-paced and changing
world, it is tempting and easy for a company to change its strategies, policies and goals based on the current
trend. While that may prove beneficial momentarily and monetarily, it does no good to the brand creation.
Being confident of its own values, ideas, and goals creates a culture and a positive collaboration between all
stakeholders and empowers the company to make meaningful decisions based on long-term goals and
prosperity.
Empowered Employees are the strength of an admirable company. It is important to hire quality people, even
if it means paying more for them. It is then equally important to empower them, assign responsibility, train
and provide the necessary tools to them to have them give their best. Taking care of individual needs, giving
employees a space to prosper and helping them in managing their work-life balance puts them in a position to
succeed and enrich the company.
January 2019|
47

Customer Experience is imperative because ultimately it is the response of the customers that make or break a
company. Good customer service, long-term client relationship, economic value for customers, being memorable
is all building blocks of an admirable company. Customer satisfaction should be measured regularly and those
able to delight them should be rewarded suitably too.
Handling Social Responsibility by a company impacts the way the society and customers perceive it. Supporting
the community, government, and environment is as important as raking profits in today’s world. Being in touch
with the community lets a company understand its problems and give ideas as to how best can the company help
create solutions.
Creativity and Consistency are another set of key characteristics of an admired company. An admired company
looks to itself and the surrounding to create new ideas, solutions and innovations which are a first for the world.
It doesn’t give in to the pressure of outside world of recreating things and solutions that are trending. It is capable
of holding out on its own.
People admire a company based on different reasons including nationality, products, the usefulness of products,
interactions with the company, and societal preference. It is a matter of perspective. But the mentioned
characteristics reverberate across the barriers. A company’s image is a sum product of its activities, solutions,
employee satisfaction, customer satisfaction, societal responsibility and more. Each feature adds to or subtracts
from the overall performance of the company. While it’s easy to identify and understand what is to be done in
order to be admired, the difficulty lies in actual implementation and holding on to them. Once a company gets
past those teething issues, there’s no stopping it in being a subject of global admiration.
-Sneha Sinha
48 January 2019|

Rays Power Experts
Bringing Clean Energy within Everyone’s Reach
To meet the energy
requirements of human
beings, renewable sources of
energy have always been very
prominent and yet undermined. But
with dwindling non-renewable
resources, adverse effects on nature
and other cost related issues, the
world is looking up to the sky for
harnessing energy. Solar Energy is
now being harnessed and utilized like
never before and is being accepted at
the individual level too. The social
concern, better results, Government
incentives are all contributing to the
ever-growing popularity of solar
energy.
To turn this popular emotion into
reality Rays Power Experts, a
technological leader in photovoltaic
(PV) Solar Energy Solutions has
made it its mission to enable each
individual to own a solar power
plant in its own investment capacity.
The company has developed
financed, engineered and constructed
many of India’s largest gridconnected
PV power plants in
existence and currently operates them
too.
The Leading Light
Leading the solar revolution through
Rays is Rahul Gupta, Founder &
Managing Director. A Civil
Engineering graduate from IIT
Roorkee, Rahul has ably led his team
and has turned the college startup
into a multi-crore company.
Supporting him in his endeavour as
Executive Director is Nidhi Gupta
who handles all the Operation &
Execution. Nidhi is an expert of
material selection, native solar
affiliate market and best practices in
the construction of a solar plant.
They are supported by a team of
experts who are a name in the
industry for their domains.
Tapping the Sun
Rahul believes that clean and
affordable solar electricity should be
the utmost priority of the worldwide
energy mix and Rays is doing just
that!. With its diversified portfolio
and projects across India, Rays
Power Experts has proven that their
solutions work the talk. Over the last
5 years, it has reduced the risk of
fuel-price volatility, while delivering
a Levelized Cost of Energy (LCOE)
that is cost-competitive with fossil
fuels and other conventional sources
of energy. The company integrates
technologies, services, and expertise
across the entire solar value chain, to
deliver bankable PV energy solutions
that enable a world powered by
reliable and affordable solar
electricity. In its eight years of
existence it has installed more than
450MWs worth of solar energy. Its
projects are executed safely with
benchmark quality, cost and time,
maximizing one’s return on
investment (ROI) with worry-free
performance. It provides customized
solar power plant capacity as per
requirement and investment. It has
eight solar parks to its credit and
more than four hundred roofs, and
operated and manages the
installations from over fifteen centres
which are spread across ten cities in
India.
Ruling the Market
Today, Rays Power Experts is
counted among India’s top 10 solar
power companies. What makes its
position unique in the market is a
collection of benefits it offers to its
clients ranging from design,
development, to operations. It offers
most cost-effective and end-to-end
solutions starting at solar mapping,
land sourcing and commissioning
and then providing lifelong
maintenance just to ensure that its
contracts and conduct is as simple as
it should be with 100% transparency
and without complications. Its team
of experts keeps track of the
generation and other issues of the
solar plants. Also, it updates news,
various research reports via its
50 January 2019|

We want to be the most
preferred choice of a solar
developer across the world
Rahul Gupta
Founder & Managing Director
regular website blog and articles
offering clients an opportunity to stay
on top of key business and industry
developments.
Manufacturing-driven supply chain
strengths and global expertise help
offer its customers the best-in-quality
services. The major sections of the
delivery process where it adds value
are Micrositing, Grid Connection,
HV/ Substation creation, Electrical
(Reticulation), Foundations and
Project Scheduling. It offers a
complete concept to commissioning
solutions ranging from the feasibility
study, surveys, procurement and
supply, grid integration, financing
support to operation and maintenance
services.
A Team Effort
Rays Power Experts is home to over
a hundred skilled and qualified team
members who share the founder’s
mission and enrich the work culture
with their talent and experience. The
company invests in the training &
development of employees to equip
the team with the skill-sets needed in
order to add value to the business and
personal relationships with clients.
They take feedback from the clients
as a testimony of its simplistic
solutions and a parameter for further
improvement. The management and
staff strive for excellence in all that
they do. Rahul’s efforts have been
lauded at various platforms and he
has been awarded several accolades
like Asian Power Award and Global
Quality Award. Nidhi recently won
the Women Entrepreneur of the Year
award.
Going Beyond the Horizons
Over the years, the company has
diversified itself and now serves in
various segments namely residential,
commercial/industrial, solar park and
utility scale. It has recently started its
Rooftop Division as Rays Rooftop.
Going forward, the company aims at
creating new solar rooftops, new
solar parks and expand their presence
to more states. It aims to stop not
until it realizes its mission to bring
solar energy to everyone in need.
January 2019|
51

Schbang
The Young and Unconventional Integrated Solutions Agency
The game of marketing &
advertising is no longer the
same as it was a few years
back. Change is the only constant in
this industry and today brands are all
about reaching out to every prospective
audience through whatever means
possible. With such high competition
comes a great deal of expectations to
meet across the spectrum.
It is safe to say that the next wave, is a
wave of consolidation. Brands/Clients
today are looking for everything under
one roof with respect to services. This
is the wave that Schbang – a Mumbai
headquartered Integrated Solutions
Agency is proudly riding on. The
agency brings various integrated
marketing services under one roof and
creates ‘The Whole Schbang’ for its
clients.
The Trio
Schbang, the Integrated Solutions
Agency founded in 2015, is the
brainchild of Harshil Karia, Sohil
Karia and Akshay Gurnani, the
Co-founders.
Harshil Karia, the MD has been in the
digital space in India for over 10 years.
He’s worked extensively with brands
across the spectrum creating
relationships with the likes of L’Oreal,
Godrej, Castrol, Pidilite and MAC
Cosmetics – to name a few.
Akshay Gurnani is Schbang’s CEO
whose eight-year-long journey started
with a 6-month stint as a Financial
Analyst. After which he moved on to
making waves in the marketing world
at a growing digital marketing agency.
In 2015, he co-founded Schbang and
went on to work with several national
and international brands (Mattel, Cipla,
Kaya, Baskin Robbins, Philips,
Leveza, etc) with a team of over 250
talented, young minds across Mumbai
and Bangalore.
Sohil Karia, the Design and
Technology Director, has worked with
brands such as BBLUNT, GoodKnight
and Asian Paints in his seven-year-long
journey. He started his career at the age
of 18 at a start-up and paved his path to
being a Senior Art Director. At
Schbang, he has formed and trained the
entire design and web team creating a
range of quality websites for national
and international brands.
The Young Business
This four-year old agency is currently
working with leading brands from
within the country and is creating a
mark internationally too. The team
strongly believes in
#CreatingASchbang with all the work
that is done and making a mark for
itself and its clients. Schbang,
originally spelt, as Shebang is a word
created in the 17th Century and is
typically used as a phrase “the whole
Schbang” which is a testament to the
company’s offering. The logo which is
a “#” fused with an “!” is a UNIX code
operative that is called a Shebang. It
essentially means ‘read what follows in
its entirety’- a reference again to its
quest for completeness.
The team at Schbang has grown from
three to over two hundred and fifty,
managing over 50 brands
simultaneously. Schbang’s guiding
principles include:
• Client’s Business Wins, We Win
• Our Word is our Bond
• Creativity is Sacred. Aesthetics are
God
• Partnerships with Win - Win
Attitudes
• Be Culturally Relevant, Always
• Build Local. Serve Global. Learn
Global. Serve Local.
• Technology to Simplify
• Think, Plan and then Execute
Fearlessly
Being Unconventional
Schbang today thrives on the
relationships it has built in the past
couple of years. Schbang’s idea of
being different from competition is
quite simple – ‘Ensuring that the
clients business wins through the
solutions it delivers’. The agency’s
philosophy is that it should help the
client see completeness and help
brands converge all mediums. It offers
holistic solutions that include Creative
work for Print & OOH, Digital
Content, Search Engine Optimization,
Technology, Design, Video Production,
Photography, Media Planning &
Buying, Influencer Management and
PR.
The company has won 28 awards in
2018 for multiple brands – Rajasthan
Royals, Ashok Leyland, Goodknight,
Beardo, Xiaomi, Kaya, Raw Pressery,
UNO, Godrej Nature’s Basket and
many more. It has also been featured as
a part of the LinkedIn’s list of Top
Startups in India in 2018 and won the
Digital Agency of the Year Award at
CMO Asia.
52 January 2019|

We bring
‘The Whole Schbang’
to you!
Akshay Gurnani
CEO
Sohil Karia
Design & Technology Director
Harshil Karia
Managing Director
Creating a Healthy Culture
Schbang takes proactive steps to help
its employees voice out their issues and
seek help without any inhibitions.
Creating a healthy work environment
starts from day one with the induction,
making new employees aware of the
company policies, frameworks and key
people, to set the right tone. It
welcomes its people with a Schbang
Potli – it’s a knapsack of hope, (some
things included in this little bag are a
key – to help you open other doors
when one closes, a flower – to remind
you that you will grow and blossom, an
eraser – to help you fix all the
mistakes; to name a few) - that holds a
lot of value and intrinsic meaning to
the role they are about to take on. It’s a
guiding light to what’s in store for
each one on this new journey and
somewhere gives them hope to be able
to succeed in their endeavours that
eventually help them
#CreateASchbang.
In an attempt to create awareness and
helping people, Schbang collaborated
with Trijog. It spoke with some big
names in the industry that have battled
mental health issues as an effort to let
people know that it is OK to speak up
regarding any mental health issue.
They also worked with Simple Origami
Ideas to change perception about the
dreaded #BlueWhaleChallenge. It took
to social media where it urged its teams
to make origami blue whales and share
the same on their social media
platforms to give the
#BlueWhaleChallenge an image
makeover and a positive memory. They
urge employees to have a healthy
lifestyle and have conducted a fun app
integrated challenge that allowed them
to count their daily steps and
incentivized participation. The
competitive spirit amongst team
members not only allowed them to up
their fitness game, but also brings
about a happy positive energy to their
day-to-day life.
And Now To The Future
The trio is all advice to the even
younger guns and entrepreneurs in the
industry. They advise to:
· have a solid business plan
· hire right, spend time and have
patience with the team
· invest and build the right
environment and culture for people
productivity.
· ensure that everything being
communicated is translating to the
business result
· keep consistency in providing allround
solutions.
Schbang and its founders have always
aimed high and have big plans for the
future. Its long-term goals include
creating waves internationally and
having a feeder system from India to
the world, bringing the whole
Schbang! It is also aiming at drawing a
net revenue of 100 crore by 2020. The
team is confident of making these
dreams come true with the help of its
steadfast principles backing it every
step of the way and is definitely
looking forward to bringing
#TheWholeSchbang in 2019.
January 2019|
53

Strategies to be A
Successful
ENTREPRENEUR
Life today is fast-paced and
exciting. With lights, glamour,
lifestyle, money, recreation,
and humankind in general fuelled by
technology and people who took upon
themselves to redefine the world. The
world has seen eminent scientists,
inventors, creators, entertainers, and
entrepreneurs who have changed the
course of the society and the world.
The role of entrepreneurs has been and
is increasingly becoming more and
more significant.
Defining an Entrepreneur
So who exactly is an entrepreneur? If
one goes by the dictionary definition
then an entrepreneur is an individual
who sets up a new business taking a
personal and financial risk in hope of
making profits. He or She is often
perceived as an innovator who
generates new ideas, services and/or
products for customers or society. An
entrepreneur is seen as an initiator,
decision maker, risk taker and great
56 January 2019|

Success Mantra
motivators. They are seen as a key to an evolving and
economically growing society. They are facilitators who
have the power to get together people who have the skills
necessary to anticipate present as well as future needs and
give them the necessary resources to cater to those needs.
They are individuals who are motivated not just by money
and profits but a sense of achievement that comes with
serving humankind.
Strategies for Becoming a Successful One
With growing technology, demanding customers and a
general economy that is very fertile, the number of
entrepreneurs and their ventures is on a rise. But not all of
them succeed. Those who make it big are gratified with
money, fame, and even more opportunities. But those who
fail, become less prevalent and sometimes lost in the crowd.
So what sets a successful entrepreneur apart and makes
him/her stand out is a question many budding entrepreneurs
take their time to mull over. The world is divided over such
opinions. While there is no fixed recipe to success, here are
some strategic ingredients that have proven their mettle in
the making of a successful entrepreneur.
Following One’s Heart is the first and foremost thing that
one can do. Feeling self-motivated to start and take risk is
the first and most defining step that one can take towards
entrepreneurship. It always makes sense to start a venture
focussing on something one loves to do. Starting a
development centre serves no purpose if one has a flair for
say photography. An entrepreneur has to put in long hours
to establish the venture, so choosing a work that one
already loves to do shouldn’t sound like work at all.
Know Thy Competition is another important strategy. As an
entrepreneur, one has to study the competition in the chosen
field understanding their product, services, market, pricing,
and clients too. It will help in deciding a better price,
strategy and marketing method for one’s own product.
initially helps in catering to the unique requirement,
understanding its nuances, and better visibility of one’s new
products due to lesser competition. It helps a business to
create a new and substantial customer base to grow into
bigger markets.
The Client is the King and must be treated with all due
respect and adulation. It is essential to take time out and
listen to what the customer, i.e. end customer or business
client, has to say. The feedback, however small, must be
taken and pondered over to make the offering better.
Entrepreneurs need to connect with clients in their preferred
manner and made to feel valued. A valued customer makes
for a valued product and entrepreneur.
Embrace Change as stagnancy does no good. An
entrepreneur aims at bringing change via the venture’s
products and services and must be ready to adapt to
changing times and demands. Being flexible and adaptive in
response to customer’s demands and competition’s offering
is essential to keep the venture floating.
Entrepreneurship is not an easy task. But that’s what it is
about, taking up challenges to bring change. The world is a
great stage and has space for every individual. All it takes is
courage and strategy for an entrepreneur to make his or her
mark on this stage. Entrepreneurship puts one in a driver’s
seat and makes them accountable to customers, employees,
stakeholders, family and everyone involved closely or
remotely. Staying focused on the goal, sensing changing
demands and being flexible is the key to success in these
changing and emerging times.
-Sneha Sinha
Minding One’s Money is vital because of it being a
powerful yet limited resource in the initial days. It is
important for an entrepreneur to know where his or her
money is going and how is it working. One must know
where the money is coming from, where is it going, the
bottom-line profits and how best can it be conserved. Most
successful entrepreneurs confess to living frugally in their
initial years of stepping into the market to be able to deal
with rough patches that can come unannounced.
Finding One’s Space by venturing into a niche and small
market at first is essential. Focussing on a small market
January 2019|
57

Tattva Studios
Let No Story Be Untold
“If history were taught in the form of stories, it would never be forgotten.” – Rudyard Kipling, Writer
Our days of childhood would
have been boring had there
not been stories. They
helped us grow, imagine, paint our
own world with every possible
colour, and showed us a way we
wanted to live when we grew up.
Comic books, cartoons, movies were
and are an integral part of growing
up and learning. Those characters
and their vivid pictures stood them
out as our virtual friends. We learnt
more about the world and life using
our vision and visual memory than
just plain reading and writing. With
age and responsibilities, the stories
fade but remain buried in our
memories waiting to surface with
time. But some, like Ajay Prakash
and Prathap Reddy, refuse to let the
stories die and grow up to be
Storytellers.
The Protagonist
The entrepreneur bug bit Prathap
early on and even while he attended
Animation School, he couldn’t help
but dream about making movies, all
kinds of movies. Be it animation, 2D,
3D or the largest of them all, that big
magnum opus releases on every
Friday. The only way forward to
chase that dream was to start a
venture which would take him all the
way there. So in 2013, he convinced
Ajay to put down papers at Tata Elxi
to start Tattva Studios.
Tattva as a name stands for
principles, truth and just. The same
ideals are passed on to the company
by the Founders. When servicing its
clients, the team goes out of the way
by working extra hours and helping
them achieve their goals which
makes them happy and gives the
team satisfaction.
Developing the Story
It all started with one project without
even a team. The early days saw the
team managing it out with a small
office, which had a place for three
but six people were stuffed. The
Studio has grown in an organic way
and is looking forward to building a
team doing works on par with
MPC’s, Dream Works and
Technicolors of the world.
Adapting to challenges is an essential
part of being a creative agency.
Tattva started off by making brand
videos, corporate videos using
mainly motion graphics, and had to
build the company with two
verticals. The First Vertical -Motion
Graphics managed all the marketing
video requirements of our clients,
right from social media videos to
their brand videos, events, product
videos etc. The second Vertical
focused at Visual Effects and Ad films
which helped it to get clients in the
film industry and Advertising
industry where the potential to be a
large player is higher. At Tattva, the
client knows one thing for sure,
anything to do with a video that helps
them market their service or products
be it for Social, Television or just
branding video, or a complete film or
web series, it’s a one-stop solution at
Tattva.
The Central Characters
Tattva believes in empowering its
employees and adopting a solutionoriented
approach. Every individual,
from the top line management to the
employees, everyone must solve any
problem based on work and keep the
show running. Until and unless they
fail to resolve, that’s when they
should approach the management.
This keeps the company productive
and every individual has to work
responsibly. Supporting this
approach, Ajay says, “My vision for
any company to grow is to help your
employees grow along with the
company. Be it their financial
58
January 2019|

Dream big and
believe in it
Prathap Reddy
Founder & Managing Director
Ajay Prakash
Co-founder & Creative Head
growth, or engaging them with new
skills or a new creative talent which
helps them contribute and end of the
day they feel complete.”
The company always encourage its
teams to balance their work and
personal life and keep the primary
focus on their physical health by
encouraging indoor and outdoor
games, team outing etc, Ajay says, “I
tell the employees to love what they
do, to learn what they like to do and
being a creative company, keep
dreaming till they become a reality.”
The Message to be Shared
It’s been five years since Tattva
started contributing to the industry.
As an entrepreneur, Prathap
understands the situations that fellow
youngsters face. He counsels them
saying “First important thing is to
dream big and believe in it, stay put
and get your strategies right from
day one.” He advises them to be
quick to adapt to changing market
demands and not shy away from
taking risks. A company should be
flexible with the way changes
happen. It should change strategies if
it’s not working, trying different keys
and figuring out which works.
Making partnerships is equally
important as in the industry; partners
grow faster than individual
companies.
Story… To be continued
It’s been five years that Tattva has
worked with the IT giants like
Infosys and TCS. They have helped
it grow from its first project. The
Studio’s 2020 goal is to set up its
business in LA in the US and London
for the UK market. Both these
markets are quintessential for it to
build and grow, also tapping into
these markets which have
multibillion-dollar opportunities.
Currently, VFX business is ruled by
the bigwigs from the industry, but
said that their cost of operation is so
high that big filmmakers are slowly
looking the outsource way, and India
is the place for their films to get all
the VFX done without losing on
quality. This trend has already begun;
it’s a matter time when 30 to 40% of
that business will come to companies
like Tattva. It is about to release its
in-house VFX film and is looking
forward to work with Hotstar and
Junglee Pictures for a web series and
a feature film. And so, Tattva
continues to create characters and
build stories that will continue to
inspire generations.
January 2019|
59