The Best Corporate Event Management Companies to Watch in 2018

VOL 2
February-2019
ISSUE 1
THE BEST
CORPORATE
MANAGEMENT
C O M P A N I E S
TECH-TREND
Virtual Events – New
Marketing Strategy
for the Networked World
EDITOR’S DESK
7 Trends Setting
a New – Edge for the Event
Management Industry

Editorial
SOCIAL MEDIA:
The Best Marketing
Solution for Events Worldwide
In today’s world, live conferences, meetings, and events are
becoming more important than ever to establish a personal
touch point. The portrayal of the company in an event or a
meeting is the image it carries over; it portrays the firm belief and
true values of the companies and makes a lasting impression on
the audience. For successful events, it is very important to have
proper marketing of events in order to reach maximum attendee.
Social media and event marketing have two
things in common they are the effective and
best way to create long lasting and
Social media is meaningful relationships. Social media can
be effectively integrated into every aspect of
here. It’s not
the event management industry.
going away; not a
passing fad. Be
where your
customers are: In
Social Media
There is more to social media than hashtags,
selfies, and Instagrammed lunches. Social
Media is the answer to all questions of event
planners who are looking for unique and
creative ways to enhance engagement. It is
the most groundbreaking and comprehensive
channel of communication between human
beings. It gives a voice and platform to
anyone willing to engage.
Abhijeet Kakade
Editor
Posting a picture, catchy hashtag, use of multiple social networks,
creating a contest, videos, ads are some of the ways that promote
events on social media platforms. These platforms can turn a local
event into a viral sensation. Platforms like Twitter, Facebook, and
LinkedIn, YouTube can be excellent ways to promote events.
Every social media platform serves a different purpose. Facebook
is all about engagement while Twitter is about reactions and
conversations. It is important for an event planner to choose the
right social media platform to reach the right people.
The future of the event management industry only promises to be
better, bigger and brighter. The sustained increase in the number of
events has triggered the market, which has evolved into a multibillion
dollar industry. With more challenges, comes competition
and the human mind performs better in such circumstances,
leading to further expansion of event and brand activation industry
in India.

Editor-in-Chief Pooja M. Bansal
Managing Editor Devasish Kanojiya
Executive Editor
Abhijeet kakade
Art & Design Head Amol Kamble
Associate Designer Poonam, Shweta
Art & Picture Editor Rahul Kavnekar
Co-designer Karan Gaikwad
Business Development Manager
Akansha Garewal
Marketing Manager Dhruv Apte
Sales Executives Tarun Singh
Technical Head Swapnil Patil
Technical Specialist
Amar, Pratiksha
Digital Marketing Manager Prashant, Rahul
SME-SMO Executives Swati, Manoj
Circulation Manager
Tanaji
sales@insightssuccess.com
February 2019
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RNI NUMBER: MAHENG/2018/75953

08
Interview
Ameya Dabli:
The Social Entertainer
Enthralling the Nation
with his Music
14
INDUSTRY LOOKOUT
Skillsets required
to landing your dream
career as a corporate
event planner
30
EXPERT’S VIEWPOINT
Technology and Event
Management:
What is and What will be
18 24 34
EDITOR’S DESK
7 Trends Se ng a
New-Edge for the
Event Management
Industry
TECH-TREND
Virtual Events –
New Marke ng
Strategy for the
Networked World
Ar cles
SPOTLIGHT
A Spotlight on
Different Types of
Corporate Events

C O N T E N T S
Ajay Vadhvani Solu ons:
Crea ng Experiences that are
Ac va ng Brands, Businesses,
and Customers
12
FairAct:
Ac va ng Fairs and
Events with its Outstanding
Services
22
Ideazfirst:
Promises Be er Business
through Innova ve Marke ng
and Event Management Solu ons
28

T
H
E BEST C O R P O R A T E
MANAGEMENT COMPANIES
Transforming Event-Experience with
Innovative Technology
“
e only get one chance to make a good first impression”- a saying that we often come across and is solely true
Wfor events. For any organization, local community or country, what stands out as the most memorial thing?
Special events that bring people together probably stood out as the most memorable thing. Events have the
unique ability to unite people and cherish shared goals and experiences. New technologies such as such as virtual and
augmented reality, real time event management are transforming event experience of attendee in an amazing way. Recent
advancement has streamlined and consolidated the meeting systems and making event management easy for event
management planners. Various software and mobile applications are transforming how attendees communicate with peers,
speakers, and vendors.
The event industry has evolved over the years and has grown considerably both in size and stature the future only promises
to be bigger, better and brighter. An event planner with expertise and experience in this field can bring an event alive with
as a difference. Proper execution of event requires an event planner to be excellent in aestheticism, cost planning,
decoration art, cuisine, and hospitality.
In this edition, we introduce “The Best Corporate Event Management Companies to Watch in 2018”, in order to assist
businesses to choose their right event management companies. Assessing the scenario in versatile perceptions our
magazine has brought light into the companies, who have flaunted some excellent event management companies which
provides a memorable and unique experience of events. This list will lessen the search for an organization that has perfect
event management companies.
In this issue, we have featured, Ajay Vadhvani Solutions which is the marcom company serving the needs of Marketing
and Communications. FairAct Exhibitions and Events LLP is in the business of arranging, organizing, supervising and
managing of events, conferences, fairs, seminars, exhibition worldwide. Ideazfirst is a young and dynamic marketing and
event management firm which is providing end to end tailor-made marketing solutions for all clients. Panchhi Events is a
dynamic event management and wedding management firm specializing in innovative and top class creative solutions for
corporate event planning, conferences management, award ceremonies, destination weddings, product launch, and special
events. RedKnot is a 360° marketing Strategy Company that provides complete turnkey solutions to its client's right from
the concept development to the final execution. Sound Spirit is one of the top wedding designer houses that have the
expertise to single-handedly manage all the aspects of the wedding. Frozen Apple Events provides complete packages of
events from Field Decor, Hospitality and Transport, Entertainment and to Artist Management, Destination Wedding
services. DNA Entertainment Networks Private Limited is a pioneering & prestigious international event management
company based in India. Lucros Event Management provides tailor-made event management services as per client need
and preferences. Ministry of Events is event management core activities include Roadshows, Promotion Services,
Corporate Events, Personal events, product Marketing, theme parties, wedding events, birthday party.
Our in-house editors have come up with some adroitly written articles such as, ‘7 Trends Setting a New-Edge for the
Event Management Industry’ and ‘Virtual Events – New Marketing Strategy for the Networked World’.
We also have included article like ‘Technology and Event Management: What is and what will be’ and Skillsets
Required to Landing your Dream Career as a Corporate Event Planner which are masterly crafted by industry expert.
We also have AD Ventures as an interview with insights success. AD Ventures is a boutique consulting firm and work
exclusively in the space of edutainment, management consultancy, and event management.
It’s time to flip the pages and enjoy an event experience with a feeling of reading pleasure!

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Ameya
Dabli:
The Social Entertainer Enthralling
the Nation with his Music
hether it’s a big fat Indian
Wwedding or an IPL event, it
isn’t a short-term affair. It
is the end result of many months of
creative and diligent work and requires
the professional event planner for
perfect execution. India is one of the
world's largest music markets with
more than one billion music lovers and
strong economic growth. Indian music
is based on rhythms and melodies but
more importantly it is more concern
with vibrant colors of the rich musical
heritage and wide range of vivid
emotions and expressions. AD
Ventures is a boutique consulting firm
and work exclusively in the space of
edutainment, management consultancy,
and event management.
In an interview with Insights Success,
Ameya Dabli, Founder of AD
Ventures gave some insightful answers
highlighting the influences made by
him and his company to take special
event programs to a new level.
1. You could have easily continued a
career in the corporate world.
Instead, you choose music, was it all
about your passion’s call? Enlighten
us about your journey from the
beginning to your carrier.
I have always been passionate about
music and since early childhood, I
have been training for the same.
Alongside music, I continued to pursue
my academic interests which helped
me attain a degree in Chemical
Engineering and MBA in Sales &
Marketing. Thereafter I worked for
various highly applauded corporate
companies like Zee Telefilms, Tata
Group (Indian hotels), Citibank, HSBC
among others. However, since the past
couple years; I’ve been keen to devote
more time to music with a vision to
develop and create musical concepts
and themes that would be universally
appealing and soothing. So, yes I
believe it was definitely the inner
calling that caused me to discontinue
my corporate journey of 15 years and
establish ADVentures. Through the
platform of AD Ventures, both
PurviSoali (Joint Head for AD Venture)
and I pledge to contribute to the
society with melodious and meaningful
musical experiences.
2. How do you stay motivated when
things don’t go as planned? How
do you deal with last-minute
change or unexpected situation
when planning an event?
08 February 2019|

Interview With Insights Success
As artists, there are several occasions
where the audiences assembled at the
event have a different expectation than
what is planned. In such scenarios
where last minute changes are
expected, I try to read my audiences
and deliver according to their
expectations. This judgment I believe
comes through experience and
versatility; the key is to stay confident.
3. What do you like most about your
job? What is your fondest musical
memory as you contributing
distinctly for social causes?
Being able to contribute to
humanitarian causes through music
and uniting the hearts and minds of
the audience across geopolitical and
social strata, is deeply enthralling
for me. My fondest musical memory
would be performing for the Indian
Armed Forces. The tour was called
‘Mission for Nation’. Getting an
opportunity to spread the joy for
men & women who serve our
nation with commitment & dignity
was by far one of the most
memorable experiences.
4. Mention some of the awards,
achievements, recognition and
clients’ feedback that are notable
to you.
Over the years I have been fortunate
to perform at various public, private
and corporate concerts globally like
The Art of Living Gurupurnima
Celebrations- Hartford, Ekam-Satt
Concert in Mumbai, Aditya Birla
Group- Gujarat and Concern India
Foundation- Mumbai among others.
In addition to this, I have also
performed at 382 weddings in 15
countries; some of the coveted
weddings include Hiranandani
family & weddings, Himanshu and
HiralKanakia, Naresh Chedda
amongst many others. One of the
recent events include performing
exclusively curated musical
segments for the industrialist Ajay
Piramal son Anand Piramal
engagement to Indian business
tycoon Mukesh Ambani's daughter
Isha Ambani.
Ameya Dabli
Founder
February 2019| 09

a. Letter of Appreciation from Indian
High Commission, London
b. Award from HQ 33, ArmdDiv
c. Award from GOC and all Ranks, 16
Infantry Division and 25 Infantry
Division
d. Award from GOC, 20 Mountain Div
e. Award from GOC, 4 Corps
f. Award from HQ 10 Sector RR
g. Award from GOC, Ball of Fire Div
h. Award from GOC and all Ranks 2
Mountain Div
i. Letter of appreciation from – IC-
ADM
5. What kind of event management
services/performances does your
company/team provide?
AD Ventures is a boutique
consulting firm and we work
exclusively in the space of
Edutainment, Management
Consultancy, and event
management. .We also work with
organizations that are looking at
expanding/establishing their
business and support them with an
end to end solutions for their
business needs. Our qualified team
of professionals not only provides
consultancy and advisory services
but also guide businesses to develop
a right approach in the fields of fund
raising, sales, marketing, strategy,
operations, training, and
development. Furthermore,
ADVentures also works with NGO’s
to help them raise funds for social
projects.
6. Versatility is the best quality of an
artist, what genre of music you
have mastery? In how many
concerts and countries, you have
performed till this date?
I believe a complete musician is the
one who is limitless and infinitely
versatile in his works of art. From
my early childhood, I have been
training for Indian semi-classical
and light music. Besides this, I also
perform Spiritual music (Abhangs,
Sanskrit chants), Folk music through
my IP called Ekam Satt. Heart to
Heart is another IP where I sing
exclusive Sufi and Ghazals. Apart
from this, I also perform Western
music as well as contemporary
Bollywood music. By far I have
performed at around 1500 concerts
across 15 countries around the globe
and I strive to continue and spread
more joy and happiness in the years
to come.
7. Describe yourself in one or two
words. Who has been your
greatest guide, support, and
source of inspiration in music?
I would describe myself to be a
social entertainer. My mother, Dr.
Anuradha Dabli, who’s a disciple of
Prabha Atre practiced India classical
and light music. It is her influence
that helped me turn my passion into
a full-time job. As a child, I would sit
beside mom and try to imitate her
while she did her ‘riyaz’. Soon this
became a daily activity and from age
five, I started training with her – a
practice that we still continue.
8. What are your plans & hopes for
the future with regard to your
music?
For me, music is not just an art form
but also a form of worship for it has
the ability to address and
communicate every single emotion
that we as humans experience in our
life. I moto is to create ‘Music with
a Message’,, which irrespective of
its genre or language, will give the
listeners an experience that is, in
fact, blissful music and beyond.
Few projects which are in pipeline
is another IP called Mental Mettle
which is designed especially for the
youth of our country along with Mr.
SubhashGhai. Other than that my 3
Album, which will be launched by
Times Music, ‘Ekam Satt Reloaded’
will be performed as a theatrical
with Shamiak Dawar and his troops.
9. What would you advice to
upcoming singers and musician?
I would advise the budding
musicians to practice music with
passion and discipline, for it is a
strong medium that will enable them
to deliver joy, harmony, and unity
among millions across the globe.
Most importantly, follow your heart
and spread love and peace with
meaningful music.
10 February 2019|

Ajay Vadhvani Solutions:
Creating Experiences that are Activating Brands,
Businesses, and Customers
Whether it’s a big office event or a creative
campaign, it isn’t a short-term affair. It is the
end result of many months of tireless
brainstorming, creative concepts and a lot of sweat and
toil. Be it private happenings or public events, everything
now is done on a ‘big scale’. ‘Image’ is the key word
today. Event Industry needs a professional manager, either
an individual or an organization, depending on the size of
an event. Proper execution of an event requires an event
planner to be excellent in cost planning, decoration art,
cuisine, hospitality, and aestheticism.
Ajay Vadhvani Solutions (AVS India) was born out of
the passion for creating world-class campaigns for the
clients. The company has the team of workaholics who are
dedicated to providing timely deliveries, and enterprising
solutions. AVS India aims to create a magnificent
experience that galvanizes brands, businesses, and
customers. The company provides an everlasting
experience of events with optimum cost and flawless
execution.
Dynamic Leader of AVS India
Born in Katihar (Bihar) in a business family, Ajay
Vadhvani is the Founder of AVS India. He has completed
his schooling from Mussorrie and after that; he completed
his post-graduation in MBA from Symbiosis College.
Talking about the values which shaped his career Ajay
says, “My family taught me to stay connected with the
roots, work with ethics and simplicity in life. I believe in
learning something every day”
Ajay believes in thoughtful conceptualization and curation
for the clients. With innovative thinking capabilities and
strategic planning, AVS has delivered flawless execution
of the projects. With sheer commitment and passion
towards work, Ajay and his team have dedicated to
delivering an extraordinary experience to the clients.
Professional Provider of Marketing and
Communication Services
Ajay Vadhvani Solutions (AVS India) is a 360° marketing
Communications Company known for its quality
executions, timely delivery, and cost-effective solutions.
AVS India renders professional services in the field of
advertising, brand management, conferences, creative
campaigns, destination management, digital marketing,
event conceptualization management, exhibition setups
and among many others.
AVS’s clientele includes corporates, start-ups, NGOs,
sports, fashion and lifestyle brands and so on. AVS has
worked with IT, ITES, automobile, telecom, lifestyle,
government, education, power, and the healthcare sector.
The company has been serving needs of Polycom, Cisco,
Zebra, Jabong, Reebok, hummel, Ricoh, Redington,
Bombay Dyeing, HIMMS, and Jawed Habib from last
eight years.
AVS is an incredible team of curators, planners, creative
designers, production and operation experts who deliver
the best-in-class services. With the strength of team
members across New Delhi, Mumbai, Bengaluru, Kolkata,
Hyderabad & Chennai and associate tie-ups in all other
major cities, AVS cater the needs of clients across the
globe.
Go an Extra Mile for Clients
AVS India believes in a very professional approach. The
company pitches innovative and out of the box campaigns
which have a huge focus on the client’s ROI to achieve
12 February 2019|

T
H
E BEST C O R P O R A T E
MANAGEMENT COMPANIES
,
Our aim is
to create
magnificent
experiences that
galvanize
brands,
,
businesses &
customers
Ajay Vadhvani
Founder
maximum success. AVS aspires to support their partners
and co – companies, with complete honesty and believe in
collectively trying to achieving something which is value
for the client.
AVS India is known for its thoughtful conceptualization
and designing of services. With innovative thinking
capabilities, strategic planning & flawless executions the
company is able to achieve quick turnaround time, timely
delivery and world-class-experience of their services.
Taking about team Ajay says, “AVS India has a highly
motivated and dedicated team, I will not shy away from
saying that they work with the same values and ethics as
me. My team works with passion and dedication to deliver
the best to the client. I help and trained the team to look at
every detail, minutely and thoughtfully while planning
each project” The company strives to create event magic
that leaves the clients with an everlasting impression.
The word of praise
Soumava Naskar, Head of Business Development at
hummel, India said, “It has been a great 5+ year journey
with AVS. The ownership taken by Ajay to deliver the
absolute best for his clients is praiseworthy. Wish the team
& Ajay all the success in coming days”
Sumedha Chatterjee who is Head Marketing at BMJ said,
“Ajay had been instrumental in conducting many events
for us and in all cases, I found him & his entire team
extremely well planned, detailed and passionate. He excels
in crisis management and will always walk the extra mile
for his client. The quality of his work and adherence to
deadlines makes his company a highly sought-after agency
in events.” Highly recommended”!
AVS India has won winner of the 1st runner-up award for
excellence in conference management by exhibition
excellence awards in the year 2018.
Future Roadmap
AVS is endeavoring to provide their clients an everlasting
experience, value for money through optimum cost and
quality balance. To serve clients with complete
commitment and nurturing good relationships with them,
the company is soon diversifying into diverse sectors to
become one of the leading marcom companies in India.
AVS is the global partner for brands and aims to achieve
10 x growths by serving the clients with complete honesty
and integrity in the coming years.
February 2019| 13

INDUSTRY LOOKOUT
SKILLSETS REQUIRED
TO LANDING YOUR DREAM
CAREER AS A CORPORATE
EVENT PLANNER
resh graduate with a plethora of experience. This is
Fthe basic requirement to be an Event Planner. We’re
looking for industrious problem solvers and big
dreamers.”
Why ?
Event planning industry is a most important tool for a
Brand build for any product or service. As this brings
together the team behind the success of a product, like
investors, consumers, ideators and above all the marketers.
Through an event, the owner of the product gets the
first-hand experience of the user. It is like a ‘Film preview’
before the main release. The actor and the director get to
know the reality with the controlled audience. There are
many layers of the Event industry, like corporate,
entertainment, social, convention and trade show. But
‘inter-dependence’ of the stakeholders is consistent at the
core.
This industry is always in search of a fresh ‘Idea’. Old wine
in new bottle does not work any longer. It is essential that
the experience is Engaging and Enriching.
What is new that you can offer ? This is the question asked
most often.
Searching an answer to this is the biggest task. It is
generally responded with a new destination or new venue or
new technology input or new entertainer or new speaker or
new takeaways or new team building exercise or new look
and feel, to name a few. At the core of all of this lies the fact
that the Event Manager has to be committed to deliver ‘the
new new’ apart from being aware of all that goes in
building towards the success of an event.
Till now, as we see, we have not been able to define any
academic curriculum which an event manager is required
excel in. Ironically, because there is none.
Being a ‘Good listener’ is very important trait that is
required. This is the birthplace of an event. Listening to the
needs of the customer. Relating to his brand identity.
Ensuring every part of the creative process is positioned
only in building the brand identity of the customer.
Next comes in ‘Creativity’. Event manager is supposed to
come up with an ‘Idea’ that captures the essence of the
product. It is like the opening dialogue on the theatre stage.
Does it hold the audience? It may be a logo, a by-line, or a
jingle. But it has to be an ‘element’ that is so strong that can
shoulder the weight of the complete event, and thus the
principal behind the product.
Man-manager. With innumerable layers to the success of an
event, one has to connect with a large cross-section of
experts from various fields, from government bodies to
implementing agencies. Thus a very important character
trait is a Man-manager. As the event manager is looked
upon by all for solutions to all the problems, as he is the
scriptwriter of the entire act. Hence it lies with him the
14 February 2019|

esponsibility of ensure camaderie amongst all the cadres to
drive the event to success.
About the Author
With over twenty year of experience,
Sanjay Soni is the Founder of
Incredible Design. He has worked on
various projects from
Conceptualization to Execution,
ranging from Architecture, Retail
architecture, Exhibitions, Conferences,
and Events all across India and the
Globe. He has founded incredible
design in 2009, to focus on creating
specifically designed experiential
solutions for clients, for exhibitions,
conventions and events. Thrill to
create something new and enriching
experience has led him to choose
architecture as an education and
design as a profession.
Then comes the ground skills, which can be listed as
Negotiation, Multi-tasking, Technical knowledge,
Budgeting, and Time management. Each of these skills can
be a treatise in itself. But considering the scope of this
write-up they are being mentioned as headers only.
Negotiation skill can be only achieved from knowledge and
awareness. An event manager is supposed to be good at
researching venues and vendors, drafting RFPs, and
negotiating contracts in a manner that is consistent with
industry’s best practices, facilitates the best opportunity for
the event’s success. Multi-tasking requires an ability with
Excellent organizational skills and attention to detail with a
proven ability to handle multiple projects while setting
priorities to achieve goals. Finance Control requires a
thorough knowledge on budgeting by carefully monitoring
expenses throughout the planning process to adhere to
established budgets, determine new and innovative ways to
reduce costs. As the bottom line is crucial for survival. Time
management - what is not delivered at the appropriate time
does not exist. This is the golden rule of delivery of the
event industry. Thus making time management as key to
success.
The key to any successful business venture is Customer
Service. It is the exceptional customer service skills with an
ability to cultivate nurture and maintain valuable
partnerships, being the mantra of success.
As we see, there seems to be no academic curriculum that
can turn you into an Event Manager. But it is a simple set of
skills clubbed with Knowledge and ability to deliver with
passion.
“Imagination is more important than knowledge. For
knowledge is limited, whereas imagination embraces the
entire world, stimulating progress, giving birth to
evolution.” -Albert Einstein
February 2019| 15

7
Trends Setting
EDITOR’S DESK
18 February 2019|

a New-Edge for the
EVENT
MANAGEMENT
INDUSTRY
February 2019| 19

orporate events are supposed to
Cbring joy and refreshment to
our workforce. Event planning
has faced considerable developments
and significant changes in the recent
years. New event trends bring about
fresh opportunities and challenges.
These recent trends in the events
management era will help to outshine
every function that came before and
will make the staff eager for organizing
the next one.
Conversational Experience with
Chatbots
Chatbots are slowly entering the event
management era for some obvious
reasons. At present, people are looking
for lightweight as well as personalized
experiences that reflect natural
conversations. They expect the
availability of on-demand information
within the channels they are familiar
with.
AI-enabled Chatbots can easily
recognize the questions and can
instantly provide the answers within a
messaging app. They can also keep the
user preferences from previous
interactions and can customize the
conversations as per the need of the
hour. This way, event Chatbots can be
a standalone solution for the events
exposed on messaging platform or can
be an integral part of the event toolbox.
Event Analytics
Today, event organizers are demanding
best-in-class solutions that include at
least basic level of analytics. For an
instance, let us take an example of
tracking the behavior of event
participants and utilizing those after
the execution of event to drive future
event developments. Also, analytics are
enabling event organizers to determine
the number of in-app actions, the type
and number of event Chatbot
interactions, and timely feedback from
attendees.
Engaging Live Audience
The event management industry has
bought interesting aspects other than
the old way of experiencing the event
organizers. It includes the tremendous
technology involvement in event
management which is bringing better
engagement of attendees’ in-venue and
during the sessions.
It is becoming extremely important to
provide the audience a voice and make
their audience as interactive as
possible. Turning passive attendees
into active participants has become
much easier with the live polling and
in-session Q&A’s using an effective
platform. Displaying this whole
content on the screen will make the
participants feel more indulged in the
event and will also be convenient for
the speakers to handle and respond to
the questions.
Customized Event Experience
Event participants are demanding
contextual and personalized
experiences. Number of online
platforms has made users adapted with
their recommendation systems to
‘know’ their customer’s interests. This
requirement is already getting
translated into various personalization
features in advanced event
management tools. Participants are
now looking forward to generate their
personalized agendas and to develop
networking with other participants
based on their common interests, and
more.
Event organizers have to create more
relevant content to be sent to the
participants. For an instance, consider
the notifications they send should be
targeted towards the appropriate
audience segment and should be
delivered at the right time. This
purpose of transferring messages can
be effectively done with the Chatbots.
Real-time Event Management
The biggest concerns for the event
organizers have been managing the
event schedules, speakers, and talks
through multiple channels in the realtime.
Making the necessary changes in
the real-time guarantees that the event
content is always up-to-date and it is
delivering a very positive and energetic
experience to its participants.
For this, one has to utilize web-based
event management platform that allows
the event organizers to edit the content
of the event and publish the changes
accordingly and instantly on event
tools such as mobile event app, event
Chatbots, and web-scheduling.
Event Security
According to a recent survey, the event
management sector will undergo a
tremendous demand for greater
transparency around the security
measures and capabilities of venues.
This concern has aroused due to the
terror attacks that have recently
targeted events which have created a
sense of nervousness among the event
organizers as well as the event
attendees. On another hand, this
change has increasingly brought focus
towards developing better event
security awareness with which the
venues and event organizers will work
closely to ensure that events are both
successful as well as safe.
Hosting Outdoor Meetings
Arranging outdoor meetings is seen a
high popularity and it is predicted that
the demand will continue to rise in the
coming years. Outdoor meetings make
improvements in delegating minds and
bodies along with promoting healthy
lifestyles in the working environment.
The event organizers are investing in
distinctive sculptures, innovative
venues like kitchen gardens and
wildlife initiatives to provide the best
possible experiences. This creates a
perfect environment for the delegates
to enjoy the grounds as a breakout
incentive, team-building exercise, or
meetings.
Currently, the event management
sector is becoming more reliant on
technology due to the techadvancements;
closely following the
needs of the end users. Various
sophisticated event management
solutions are efficiently bridging the
gap between online as well as physical
worlds which is creating flawless and
more indulging experience for the
event attendees.
20 February 2019|

FairAct:
Activating Fairs and Events with its
Outstanding Services
For any organization, local community or country,
special events that bring people together probably
stand out as the most memorable thing. Such events
become the reason to unite people and cherish the shared
goals and experiences. Successful event organization entails
not only the knowledge of some practical aspects but also a
lot of creativity. Regardless of size, all events require a high
degree of planning, a range of skills and a lot of energy. An
event planner’s role is more critical than ever as every event
provides a conduit for a business connection that is
wrapped around a unique live event experience for all
attendees.
FairAct Exhibitions and Events LLP was set up with a
vision to facilitate a smooth and unhindered execution of
small, medium and large scale events and deliver the worldclass
experience to the organizer’s clients. The company is
dedicated to develop best practices in event strategies,
operations, marketing, sales, database, technology adoption
and a strong integration of these at every level.
Veteran Leader of FairAct LLP
With over three decades of experience in the event industry,
Sunil More is the Founder and CEO of FairAct
Exhibitions and Events LLP. With his knowledge and deep
understanding of event industry, FairAct is poised to deliver
timely delivery of all services. Sunil comes with the legacy
as the DG of IEEMA, which is one of the largest trade
bodies. Under the leadership of Sunil, FairAct LLP is
providing a conductive environment to resolve conflicts and
helping organizers to present a successful show with
seamless operations. Sunil has expertise in strategic
planning of live media industry to deliver the best practices
for benefit of organizers, event owners, and service
providers.
Ganesh Parkar, the Managing Partner of the
organization is the key stakeholder of the company. Under
his guidance, the company is providing end-to-end
solutions in event management to many organizers.
Offering Best-in-Class Event Management Services
FairAct LLP is one of India’s oldest and well-known
solution and service partner for the Live Media Industry.
Backed up by professionals who have more than five
decades of combined exhibitions, events and publishing
experience, FairAct Group is in the business of arranging,
organizing, supervising managing of events, conferences,
fairs, seminars, and exhibitions. The organization is a
one-stop solution for trade expos, conferences and
providing them a gamut of services, products, technology,
know-how and marketing solutions for smooth and
effective event management.
With a young and dynamic team, FairAct LLP has a strong
experience in the event management industry. Driven by
passion, innovation, and hard work, the company is
providing a best-in-class event management services. Open
communications, partnerships with like-minded partners,
acceptance of ideas and their adoption across events under
careful guidance, and mentorship are the key factors in the
successful journey of the company.
Gathering Trust across the Globe
The company has successfully managed more than fifty
shows during the past seven years, including some very
large shows like Plastivision, Itme, bcIndia, WDS etc. The
key feature of FairAct services is that the clients have
shown faith in the company and have given repeated
opportunities to serve them.
22 February 2019|

T
H
E BEST C O R P O R A T E
MANAGEMENT COMPANIES
,
With our
resources and
experiences we
organize and
manage your
events proactively
,
from beginning to
end
Sunil More
Founder & CEO
FairAct LLP has taken multiple steps during the past seven
years to improvise and up the ante of the Indian Live Media
Industry. The organization has played a key role in training
and introducing trained and skilled manpower to an
industry which has a dearth of pre-job orientation. The
company has also been developing best practices in vendor
relationship management, technology integration,
operations and customer service management. The
company believes in the overall growth of the Industry
irrespective of the profits.
nd
FairAct is 2 Runner-up Company for Excellence in
Exhibition Management in India as well as for The
International Show, PowerElec Ghana.
The Word of Praise
Ms. Seema Srivastava, Executive Director at India ITME
Society said, “FairAct has always done an excellent job.
With great attention, detailed planning and their dedication
to fulfilling their client’s expectations surpass all the
industry competitions. They work with the highest level of
Integrity & their quality of work has consistently exceeded
our expectations, resulting in every element stands up to the
highest standards right from event conception to flawless
execution. I am Happy to recommend the services of
FairAct”.
Mr. David Lim, Senior Director at InfoComm India said, “I
have been working with FairAct since the launch of our
exhibition in Mumbai, India. FairAct’s professionalism and
local operational knowledge helped us greatly as an
overseas organizer. Their quick response time, commitment
and dedication to the project are something I value and
appreciate. I look forward to the continuing this
relationship for many years to come”
Future Ahead
FairAct is growing at an amazingly rapid pace. The
company is the key partner of many event organizers.
FairAct is growing at twenty percent per year. The company
is serving its clients with the latest technologies to achieve
an ultimate goal of satisfaction for customers.
Apart from India, FairAct will also concentrate its activities
in the African Market by organizing its own shows in
partnership with the Verifier, Dubai. The turnover of the
joint efforts would be exceeding Rs. Ten Crores over the
next year.
February 2019| 23

TECH-TREND
Virtual
Events –
New Marketing Strategy
for the Networked World
Corporate events are typically illustrated by
training workshops, industry trade shows,
promotional seminars, product launchings,
and conferences with extensive travel involved for the
marketing team. When these marketers are confronted
with virtual events as an option to the physical event,
their choice is crystal clear. Virtual events are much
more valuable in most business circumstances. These
events are critical for both vendors and customers and
are executed by professional service providers. An
extension of the physical event can also be conducted
called as hybrid event employee engagement. Internet
bandwidth is now available for most personal and
business needs making them a normal feature.
Changing Scenario of Event Management
Event planning industry is dominated by recent
technological developments in event tech companies,
content creators, and technology entrepreneurs. Digital
marketing and virtual reality have streamlined remote
work in the organization in a world of real-time
transactions and information management. Event
management companies are tying up with technology
service providers to stay relevant. In the world of
quick services, virtual events are also expected to be
flawless for thousands of the virtual audiences.
24 February 2019|

February 2019| 25

Rehearsals and inspections for resources are as important as
they are in traditional event management even if assisted by
technology solution companies. Digital media creators,
online broadcasters, hardware & software platform
providers and many such parallel services are currently in
demand.
Social media nowadays comes integrated with live
streaming features. The acceptance levels for networkbased
events based technology are increasing in businesses
with offline functions. The formal events streamed to
participants are becoming a trend. Companies are hiring
expert or engaging employees with the knowledge of
product or service as speaker. They can demonstrate the
same content and perform before a selected few in the
physical studio set up and simultaneously can represent a
host in the virtual version of the same event streamed
through the network.
Virtual Reality as innovative technology for Virtual
Events
Virtual events accompanied by digital marketing are
recognized as cost-effective and communicating with the
prospective customers. The latest technologies like Virtual
Reality (VR) and Augmented Reality (AR) are opening new
doors for marketers online by presenting decisive
alternatives for traditional events. Virtual event technology
can be used for product demonstrations, seminars,
presentations, keynote address, panel discussions, etc. It is
capable of producing an entire event and event management
teams are outsourcing projects to VR specialists.
Virtual Reality is the future of event management according
to industry experts. The merging of the virtual events and
the trade shows are accelerated to create hybrid events
offering the best of both the worlds. Virtual Reality VR
technology is becoming popular through currently available
gadgets for the public. This technology nullifies constraints
of time and geography. Event planners are making the most
of it for creating impressive multimedia with unique content
and robust engaging platform. The virtual event market
segmentation is by technology infrastructure, tools, and
services.
Necessity and Advantages of Virtual Events
Currently, virtual events are available on any system located
anywhere in the world and even handy to people on the
move or traveling. It is conducted at a fraction of the cost
compared to the physical events and is a preferred choice if
the company has budget constraints. The charges paid to the
platform provider and cost of preparing the promotional
material and content for the event are the expenses incurred.
These are within the budget of small and medium
businesses as they are saving expenses on venue and
equipment rentals, decoration, travel, and lodging of
employees. Moreover, the content created exclusively for
target segment of the audience can be reutilized. Videos,
surveys, and polls taken during the event can be easily
converted into results which are worthwhile in enhancing
social media content. Traditional corporate events are
experienced uniformly by all customers while they always
prefer the personalized experience.
Virtual Events can be designed to create a customized
experience for each individual participant. They are given a
variety of materials and formats which they can select as
per their requirement. The main advantage of conducting a
virtual event is that it keeps a track record of each activity
of the individual attendant like chats, shares, downloads,
and transactions performed. Advanced software can
generate quantifiable measurements and reports adding to
valuable inputs for the marketing team.
Virtual Event Management as a Strategic Marketing
In a networked world, businesses specialize in producing
online events for corporate training, quarterly review, and
product launch. The virtual venues are created, and the
audience is connected to create a virtual network for
communication. Companies offer simplified solutions for
virtual event production. They create a digital environment
with effective audio-visuals and networking where
customers are involved actively and remember the message
of the campaign longer. Video-streaming companies are
having their own studios to support clients by broadcasting
the live event from the studio or show it on-demand to
systems all over the world. The virtual event market is
around fourteen billion currently and expected to increase
by eighteen billion in near future.
Business marketing teams are becoming smarter and result
oriented marketing is increasing. Virtual events are
increasingly conducted with a broader global reach and a
bearable cost to attract new customers. Concepts like virtual
theater for organizing webinars, education portal for live
classrooms are emerging rapidly. The virtual conference in
higher education to involve top scientists from foreign
universities and digital learning through virtual classrooms
meant for students residing in remote towns are examples
of the digital phenomenon commonly observed. Virtual
events will be an obvious option for the new age companies
with audience spread throughout the world. The business of
events industry is the generation of unique and memorable
experiences which leave an impact in the minds of people.
Virtual events powered by latest technology are much better
in doing that effectively and efficiently.
26 February 2019|

IDEAZFIRST:
Promises Better Business through Innovative Marketing
and Event Management Solutions
Ideas pull the trigger, but instinct loads the gun” Don
Marquis stated which Ideazfirst Marketing Services
Pvt. Ltd executes. Unless that ‘creative mind’ or
‘loaded gun’ incorporates with innovation, the bullets of
knowledge will remain there inside. Being a dynamic
marketing services and event management firm, Ideazfirst
aims to achieve end-to-end marketing solution in a cutthroat
clutter. With sheer commitment and passion it is also
continually evolving to provide event management services
to meet their client’s expectations.
About the Innovative Leader of Ideazfirst
Based out of the city of joy, Ideazfirst’s journey started at
Kolkata in 2003 by the initiative of Rajesh K
Kishanpuriya. Under the leadership of Rajesh, Founder
and CEO of the company, it is continually providing
customized marketing services with higher ROI for clients.
In the year 2000, Rajesh has completed PGDM from
Institute of Management, Nirma University Ahmedabad.
After working with Emami Ltd., Linc Pens and Tata
Interactive Systems in marketing function Rajesh realized
that there were no professional marketing services in the
city that could give innovative marketing and event
management solutions with better ROI. After that he started
Ideazfirst which now caters to both B2C and B2B services
to clients across various sectors ranging from real estate,
FMCG, software to Travel, Tourism, Retail, Media and
Publication, Financial services, Healthcare,
Pharmaceuticals.
Effective Solutions by Combing Creativity with
Practicality
Ideazfirst is among very few end-to-end marketing
solutions company that has delivered “wow” on events and
activation planning with on time delivery for more than
four hundred clients. Ideazfirst Marketing Services Pvt Ltd
(IMSPL) and Ideazfirst Technologies Pvt Ltd (ITPL) are the
two branches of Ideazfirst Group which are built on the
foundation of extensive research and innovation.
IMSPL offers services like managing events, conferences,
sales promotions, stall / Expo management. ITPL offers
services like outdoor advertising via Uber and Ola car
wraps (cabrand.in), Artiste management via Modelsrus.in,
Celebrity Management via celebrand.in, Event venue search
and booking via ThemePartyPlanner.in. The company has
expertise on smart-end technology to suit their client’s
needs by providing innovative solutions with digital
marketing concepts or promotional events.
Cabrand, expert in interactive outdoor advertising with
mobile media is a specialized leg of Ideazfirst Technologies
Pvt Ltd. Cabrand has positioned itself as the first leading
cab branding in the city of joy with its vision to break the
clutter and make the brands burgeoning. The company has
expertise in the area like app cab advertising, outdoor
publicity and mobile media advertising and many more.
Mission to Serve the Purpose of Customers
Ideazfirst was set up with an ideology to become most
innovative and intuitive marketing services company in the
world. It aims to be the first and preferred choice for their
clients in terms of quality, business ethics and service
standards.
Ideazfirst have expanded the scale of services from
Advertising, branding design, digital marketing to
experiential marketing, celebrity management. By
spreading their wings to various fields, the company has left
no stone unturned to achieve feasible solutions to their
client.
28 February 2019|

T
H
E BEST C O R P O R A T E
MANAGEMENT COMPANIES
,
We combine
creativity
with practicality
to come up with
effective solutions
to all your
marketing and
,
event management
needs
Rajesh K Kishanpuriya
Founder & CEO
Growing with Ideazfirst
The core competence of Ideazfirst’s services lies in the
quality and assistance they provide. The company doesn’t
believe in competition, they believe in providing best
quality services which are tailored as per the client’s
requirement with long term relationship and mutual growth.
Ideazfirst cater to all sectors and category of business,
ranging from Banking & Finance, BFSI sector, real estate to
hospitals and pharmaceutical. The company has fifty active
clients and working with four hundred clients. Reliance
Health Insurance, Apollo Hospitals, Share khan, Hiland,
Diamond group, SBI life are some of the clients growing
with Ideazfirst.
Customer Satisfaction Upholds Upward Rising Curve
Ideazfirst has been working strategically with clients across
all industry sectors since 2003. With around fifteen years of
experience, the company unleashes their potentials to
optimize cost with assuring best quality in the industry.
With Innovation, Passion, Respect, Integrity and Ethics and
Teamwork, the company is successfully satisfying the
customers’ needs.
Ideazfirst manages events, promotional executions and BTL
activities at ease no matter how challenging the execution
is. The company dived into the innovation with
vinyl-wrapping on the cabs like Rajgarhia, YSG, Zustgo
and Ola. It is the most recent and the very first innovation in
Kolkata which earned overwhelmingly huge response.
The Word of Praise
Ideazfirst has been notably recognized by the clients of
repute. Hiland Group, ImBiz India Bega Cheese, TCS,
Oracle, Bharti, Ginni Systems, Retail Software Solutions
Provider, Reliance- all have appreciated the team spirit,
reliability, consistency, efficiency and managerial qualities
that Ideazfirst stores.
Roadmap towards Flourishing Future
With his feet planted in Kolkata, Rajesh says, “our business
is growing at a rate of twenty percent per annum despite of
a slowing economy”. Ideazfirst has partners across the
country to deliver events for clients and by end of this
financial year it will be launching three event services
portals-themepartyplanner.in, modelsrus.in and
celebrand.in. Rajesh envisioned that Kolkata based
Ideazfirst will become a hundred crore company over the
next few years.
February 2019| 29

EXPERT’S VIEWPOINT
TECHNOLOGY
AND EVENT
MANAGEMENT:
What is and What will be
he event management industry has for the past few
Tyears been ‘THE’ Industry to watch out for with
regards to the tremendous growth as it has seen
over the past few years, From Rs 5,631 Crores in 2016-17
the events industry is expected to cross Rs 10,000 crores by
2020-21 as per an EY-EEMA report and at a 16% annual
growth rate, it surpasses even the Indian Media and
Entertainment Industry.
It is no surprise that event management is the sunrise
industry for businesses to invest in, be it corporate events,
MICE, Activation Campaigns or Music and Sports events.
The fluidity of the industry allows event managers to
quickly adopt new technologies to gather information and
apply them to the events undertaken expanding the
opportunities available to clients even more. With this,
event managers can help clients maximize their ROI even
more.
So what among other things has the use of technology in
event management help achieve?
More effective planning!
One of the biggest advantages technology provides event
managers with is recommendations which can be drawn to
personalize the experience for attendees at an event. As
software’s get more adept at interpreting data from all
sources available, it has now become a lot easier for Event
Managers to use that information and design experiences
with a personal touch and deliver on topics which would
help attract the audiences they desire.
This is not only applicable to large format events and
exhibitions but can also help develop content for a niche
closed door corporate events from the get go.
This in turn helps companies maximize returns and helps
the event industry deliver more impact driven services, not
only exceeding client objectives, but enhancing attendee
experience.
Easier Information Management
One of the challenges currently faced by the industry is
audience Data collection and segmentation through the
registration process. A big problem which technology has
been instrumental in solving is information flow to and
from the audiences.
Using Marketing Automation and CRM tools allows event
managers to accurately sketch target audience profiles and
segregate Data as per audience preferences for more
effective communication.
Eventually this helps event managers create a far smoother
audience itinerary management and retainment process and
would help eliminate many currently necessary but time
30 February 2019|

consuming steps in identifying and
delivering on what the audiences are
looking for.
Helping estimate and budget better
The availability of real time data
allows us to make constant changes to
the logistics involved within large and
small format corporate events or
weddings, basis the responses and
enquiries received. Everything from
transport to even bottles of water can
be effectively accounted for and
operational expenses can be reduced
basis the information received and at
the same time, communication has
really bettered by leaps and bounds to
convey information.
Digital Events
Live streaming events through media
available, be it Facebook or in case of
a B2B format Webcasting Services
allow marketers and event
management agencies to capitalize on
multiple locations at one go.
From a B2B perspective, this helps in
reducing costs and now townhalls etc
can be broadcast to all offices at one
go, without incurring the logistical
expenses of planning the same event in
multiple cities.
From a B2C perspective, It allows
marketers to broadcast brand activation
campaigns and launches as they
happen, reaching a far larger audience
and thus attaining more conversions.
Besides what is stated above,
technologies such as 3D Printing, 3D
Mapping, Virtual and Augmented
reality allow event managers to elevate
the experience further than ever before.
Irfan (Adnan) Morbiwala
Marketing & Sales Director
About the Author
Irfan (Adnan) Morbiwala is the Marketing and
Sales Director at Pegasus Events, The Wedding
Co. and The Great Mela. Adnan is a seasoned
event management professional with 13 years of
experience in Consulting and Delivery. His role
involves understanding current industry trends,
setting company strategy and initiatives that help
propel the company into the future.
What will be interesting to watch is the
advent of AI, which through
anticipatory computing and
personalization will elevate the
experiences delivered even further.
February 2019| 31

SPOTLIGHT
A
SPOTLIGHT
On
DIFFERENT
Types Of CORPORATE
EVENTS
34 February 2019|

hat do all corporate events have in common? All corporate events reflect the goals of a
Wspecific company and aim to realize these goals by gathering people at one place. By
holding corporate events, organizations usually reward or entertain their staff, establish
partnership, launch new product, and align the goal of organization with employees.
Following are some of the most common types of CORPORATE EVENTS
Appreciation events
Appreciation events usually aim to recognize
employees’ achievements or to build connections
with clients. It is important to provide a relaxing
atmosphere, friendly environment, capabilities for
networking, and valued prizes. From simple office
launch or dinner to a big cruise party, appreciation
events can embrace different formats. If one’s goal
is to make an investment into ever lasting
relationships with employee and staff, this is the
real go-to.
Business dinners
The main aim of business dinner is to celebrate
milestones; welcome a new employee, etc. Business
dinners are preferred for having a perfect
understanding of the team members’ interests and
preferences. It is important to maintain a friendly,
positive atmosphere within the company. If there is
any reason to celebrate a special achievement or a
milestone, organizing business dinners for
employees or staff is a great way to show respect.
February 2019| 35

Holiday parties
Holiday parties can’t take place without creative
entertainment activities. For successful holiday
parties, it is important to ensure staff a holiday party
which is fun and relaxing for everyone.
Trade shows
Trade shows are important to generate leads and
establish partnerships. It stands out by making use
of strategic lighting, multi-screen displays, lucrative
promotional offers; etc. with the help of the
international or local trade show; corporations can
boost their revenues through the generation of
promising business connections. This is the best
opportunity for both startups and reputable
companies to raise awareness about their projects
and expand their networks.
Product launches
Product launches are aims to raise the awareness
about a new product or service or acquire clients.
The main focus is on gaining media exposure for
new launched product. The significant growth of
startups around the globe is the core reason why
investment into product launch events increases
every year. Building a foolproof marketing strategy
for every stage of event organization is vital to
maximize exposure and attract target audience.
36 February 2019|

Conferences
Conference is gathering of targeted audiences in one
place to share ideas, implement solutions, or improve
collective expertise.
Incentive trips
Incentive trips are generally arranged to entertain
and reward staff or to maintain a business’s good
reputation. Sharp negotiation skills and the ability
to organize events overseas will lead to success of
trips. Incentive trips often held at luxury resorts to
create an impact on staff. Incentive trips devour
huge budgets while creating unforgettable
memories for staff. To rise to the challenge of
organizing a successful incentive trip, an event
professional should be able to find a reliable vendor
in any country in only a few days.
Charity events
Charity events are generally held to collect
donations in support of a cause. It is important to
make good use of the company’s network for
successful charity events. Strong cause promotion, a
worthy value offer, and a centralized platform for
the collection of donations are the three integral
elements of an efficient charity event.
February 2019| 37

Team-building events
Team-building events are generally organized to
strengthen social ties within a corporate team. Event
activities are tailored according to employees’
interests. A good strategy to organize successful
event is to survey staff before planning a teambuilding
event. When events are based on the needs
of employees, such events can help business
managers build stronger teams.
Board meetings
Board meetings are usually held to make crucial business
decisions and adjust the meeting to the company’s infrastructure
and values. Be it for sharing business goals or reviewing
performance within a corporation, board meetings are perfect
events for any company’s shareholders. To make an event run
smoothly, it is important to ensure that it fits everyone’s work
schedules and facilitates the right conditions for debates and
discussions.
The experience of working with diverse corporate event types is
a valuable asset for all event professionals. By demonstrating a
flexible knowledge of corporate planning, one can gain the
competitive edge that many event planners lack.
38 February 2019|