Nouvelle Aquitaine SMARTguide 2019

SMARTGUIDE 

NOUVELLE-AQUITAINE: 

A LAND OF GREAT EXPERIENCES, 

IN AN EXCEPTIONAL VARIETY 

OF LOCATIONS 

The emergence of France’s biggest region 

as an international tourist destination 

A SMARTguide 

for travel and tourism professionals 

Key assets 

of main internal destinations 

New ideas 

for theme holidays

EDITORIAL 

CONTENTS 

Richard Barnes 

Editor-in-Chief 

Cleverdis 

3. INTRODUCTION 

Targeting the top step of the 

sustainable tourism podium 

Michel Durrieu, General Director, Regional 

Tourism Board, Nouvelle-Aquitaine 

4. TRADE TALK 

Travel Professional’s Viewpoint 

6. STRATEGY 

Vision for the future 

Making France’s Nouvelle- 

Aquitaine a “Not to be Missed” 

part of any travel itinerary 

When considering the fact that France 

continues to prance as the most 

favourite tourist destination in the 

world, the question is often asked, 

“Why so?” 

It’s true that travelling the world, one 

can often see some amazing places, 

with wonderful people, cultures and 

cuisines. But France has that little 

“je ne sais quoi”, that makes it an 

incredible magnet for tourists. That 

something is its extraordinary variety 

– in every sense, making it more like a 

collection of countries or destinations 

than a single destination. Nouvelle- 

Aquitaine is the epitome of this 

phenomenon, itself hosting a plethora 

of landscapes, peoples, cuisines, 

activities and cultures that is so broad 

that it is difficult to capture in one 

single work such as this one. 

Added to this is the fact that for many 

international tourists, the region is yet 

to be discovered. And that needs to 

change! 

For travel professionals from around 

the globe, the advantages of choosing 

Nouvelle-Aquitaine as a “not to be 

missed” part of a French or European 

itinerary are multiple, and their clients 

– young or old, or from any walk of 

life – will come back with smiles, and 

recollections of an extraordinary time, 

indelibly etched into their memories. 

The background of Michel Durrieu, 

the General Director of the Regional 

Tourist Board of Nouvelle-Aquitaine, 

having worked in the French Ministry 

or Foreign Affairs (among other 

postings) has given him a broader 

vision of the industry at large; one 

which is strongly motivating the 

active promotion of this region, as he 

realises just how “undersold” it has 

been until this day. 

The goals of the Regional Tourist 

Board are thus more than realistic, and 

we hope that this SMARTguide will 

enable the savvy travel professional 

to learn one or two useful, valuable 

and pertinent facts about the region, 

and to partake in the propulsion of 

Nouvelle-Aquitaine to the highest 

ranks of the French and European 

tourism scene. 

8. DESTINATIONS 

9. BORDEAUX 

10. DORDOGNE VALLEY 

11. BIARRITZ - PAYS BASQUE 

12. THE ATLANTIC COAST 

13. LA ROCHELLE - ILE DE RE 

14. COGNAC 

14. ANGOULÊME 

15. PAU - PYRENEES (BEARN) 

16. POITIERS - FUTUROSCOPE 

16. NIORT - MARAIS POITEVIN 

17. LIMOGES 

17. VASSIVIÈRE - PLATEAU DE 

MILLEVACHES 

18. THE LANDES FOREST 

AND ARMAGNAC 

18. THE LOT & GARONNE VALLEYS 

19. TOP TOURS 

19. TOURING FROM MAJOR 

EUROPEAN CITIES 

20. FROM BORDEAUX VINEYARDS 

TO THE FRENCH RIVIERA 

21. THE ATLANTIC COAST – FROM 

BILBAO TO MONT-ST-MICHEL 

22. THE ESSENTIALS OF NOUVELLE- 

AQUITAINE 

23. THEME HOLIDAYS 

23. SPORTING HOLIDAYS 

24. WINE TOURISM & GASTRONOMY 

25. HERITAGE 

26. CITY BREAKS 

27. HIKING, CYCLING & RIVER 

CRUSING 

28. WELL-BEING 

29. SAVOIR-FAIRE 

30. FAMILY HOLIDAYS 

31. CONCLUSION 

Improved Destination Information 

Equals Happier Travellers 

Jean-François Pieri, 

Managing Director, Cleverdis 

2 SMART GUIDE Nouvelle-Aquitaine www.nouvelle-aquitaine-tourisme.com

INTRODUCTION 

Targeting the top step of 

the sustainable tourism podium 

The vision of Michel Durrieu – General Director, 

Regional Tourism Board, Nouvelle-Aquitaine 

With the quality of accommodation in Nouvelle-Aquitaine constantly on the rise, it is no surprise that the 

regional authority’s ambition is to make Nouvelle-Aquitaine the most attractive region to visit in France. 

Michel Durrieu explains the current place of tourism in the region. 

Our objective is to become the N°1 

sustainable destination in France 

and Europe. Of all the French regions, 

Nouvelle-Aquitaine is the #1 holiday 

destination for French people and is 

approaching the leading trio for foreign 

visitors. Nearly 28 million tourists visited 

the area in 2017. Arrivals of foreign 

visitors by air are up 40% over the past 

five years, and with the high speed train 

(LGV), meaning Poitiers is just one hour 

from Paris, and Bordeaux just 2 hours 

from the capital, visitor numbers are 

rising exponentially. With our famous 

world brands such as Bordeaux, the 

Dordogne Valley, Biarritz Pays Basque, 

the Pyrenees, the Atlantic Coast and 

Cognac, the region aims to attract an 

increasing number of tourists who are 

fond of authenticity, French “art de 

vivre”, gastronomy, culture, breath-taking 

natural landscapes and innovative and 

unique experiences. 

What are your short to medium term 

goals? 

Nouvelle-Aquitaine has all the assets 

to be an unmissable destination of 

international tourism. The objective is 

also to position the region on the podium 

of French destinations for international 

tourists, just behind Paris and the 

Provence - Côte d’Azur. The bar of 30 

million tourists will soon be exceeded, but 

an increase in number is not the goal. It 

is most important to look at the incomes 

and jobs created and be respectful of the 

environment and the people. Exceeding 

€18bn revenue and more than 140,000 

jobs by 2020 seems realistic. 

After working in the Ministry of Foreign 

Affairs, you have a “different take” on the 

promotion of regional tourism… 

This experience has been very helpful 

in developing my understanding of the 

global issues related to the development 

of this sector of activity in terms of 

value creation as well as jobs. My seat 

as Permanent Representative of France 

in the UNWTO has also allowed me to 

foster a great number of connections. 

I now intend to leverage this network 

of contacts in the service of Nouvelle- 

Aquitaine to raise awareness about the 

exceptional richness of its destinations. 

It’s a big challenge! Larger than Austria 

and more populous than Denmark, the 

region has the means of its ambitions: 

to become the unavoidable destination 

when it comes to French art de vivre, 

a destination of authenticity and 

unprecedented experiences, and THE 

destination for innovative, sustainable 

and resolutely forward-looking tourism. 

www.nouvelle-aquitaine-tourisme.com 

SMART GUIDE Nouvelle-Aquitaine 3

TRADE TALK 

Travel Professionals’ 

Tim 

Hentschel 

CEO, HotelPlanner.com 

& Meetings.com 

Harry Dalgaard 

President, Avanti Destinations, 

Oregon, USA 

The introduction of the TGV Oceane has 

been major breakthrough in connecting 

our number one destination, Paris with 

Bordeaux. Whether it’s simply for a day 

excursion to Bordeaux or instead the 

start of a multi-destination itinerary, the 

shorter travel time has been a huge boon. 

As in other destinations where high speed 

rail has been introduced, the incentive for 

the traveller to explore has increased the 

destinations appeal. 

Our travellers are time poor and typically 

travel to three or four destinations in either 

the same country or multi-country in a 

10-14 day period. With the two-hour travel 

time from Paris, our numbers have grown 

substantially in the short period since the 

high-speed service was introduced last 

July. 

Secondly, the opening of La Cité du Vin in 

Bordeaux has created a solid building block 

to our wine and culinary programs, that 

are now much sought after by our growing 

millennial market. With this attraction, our 

travellers can get a full wine experience in 

town and the surrounding vineyards. 

Southwestern France has always been 

very popular with our clients, and the 

new initiatives by the Nouvelle-Aquitaine 

regional tourist board to harmonise and 

boost promotion of the region will, I am sure, foster a much stronger 

attraction for international visitors. 

Indeed, we all know that the surf of Biarritz and the vineyards of 

Bordeaux have strong pulling-power, but these, when combined with 

all the other destinations and activities of the region, make it a “must 

include” in any itinerary to Europe or France. 

This is a people business, and it is good to see that the people in this 

region are truly pulling together to create a tourism offering that is on 

a par with any other region in the world, and the result will no doubt 

be healthy growth for the industry in the region. 

Guido Graf 

Travel Designer, 

DeluxeTargets, Switzerland 

The Nouvelle-Aquitaine is increasingly 

a region that we recommend for people 

to visit before crossing France off their 

bucket list. More and more flights to 

Bordeaux are coming on line, so that 

it is becoming much easier to reach 

this truly remarkable region of France. 

From the big wine regions, to the 

coastline with its unique sand dunes 

and also in the backcountry, the true 

old French tradition still exists. Either 

if one is looking for surfing, golfing, 

culture, gourmet, cycling or hiking 

– I believe Nouvelle-Aquitaine has 

something for everybody – especially in 

the summertime. 


Viewpoint 

Joe Adamo 

Chief Distribution Officer, 

Transat, Canada 

It’s good news for a tour operator or airline to 

offer its customers a region that so fittingly 

reflects the distinctive side of what it has to 

offer. The initiatives developed by Nouvelle- 

Aquitaine to better inform travellers about its cities and leading subregions, 

as well as its signature experiences, are just as helpful to 

better present and sell a destination. 

The Nouvelle-Aquitaine region has been among the destinations served 

by Air Transat for more than 20 years, including flights to Bordeaux from 

Montreal, Toronto and Vancouver. And in 2018, Canadian carrier Air 

Transat added additional flights to Bordeaux from Montreal throughout 

the summer, with three more flights per week. 

MAKING 

NOUVELLE- 

AQUITAINE 

THE NUMBER 

ONE 

SUSTAINABLE 

TOURISM 

DESTINATION 

IN FRANCE 

The regional masterplan for 

the development of tourism 

and leisure in Nouvelle- 

Aquitaine aims to ensure the 

preservation of natural and 

heritage resources. These 

constitute the basis of the 

region’s attractiveness for 

tourists, accompanying its 

competitiveness and the 

transformation of businesses 

in the tourism sector – in 

particular through innovation 

– promoting balanced regional 

development. 

Carlos 

Garcia 

Director of Marketing, 

Logitravel, Spain 

Nouvelle-Aquitaine is a region that always arouses 

the interest of the Spanish public, thanks to the 

beauty of its towns, its historical and cultural 

heritage and, among others, its gastronomy and 

wines. Recently, some improvements have been 

made to the tourist development of the destination, 

making it even more attractive for tourists seeking 

to live unforgettable experiences. 

Logitravel, aware of its potential in the European 

market, will carry out a complete promotional 

campaign, including actions in television and the 

launch of new route packages by car, the best 

option to discover a place, since it adapts to the 

needs of each traveller. 

These proposals will be available in a new 

exclusive website about Nouvelle-Aquitaine, which 

will also collect information on the essential 

visits. Likewise, in the new store Logitravel Store 

– in Kinépolis – events will be held to bring the 

attractions of the region closer to the public, 

promising tourist perspectives. 

The regional plan proposes 

actions to strengthen the 

leadership of Nouvelle- 

Aquitaine and anticipate 

change, preserving natural 

heritage and the quality of 

life, while ensuring they 

benefit the entire territory and 

address the new expectations 

of visitors. New challenges 

include: organising the 

welcoming of tourists in 

natural sites, promoting the 

eco-responsibility of local 

companies, highlighting 

tourism professions, 

structuring supply and 

channels, and organising 

marketing, promoting 

the territories and tourist 

destinations. 



STRATEGY 

© Biarritz Tourisme - CRTA 

Vision for the future 

Creation of value… and jobs 

“In 2020, Nouvelle-Aquitaine will 

be not only the biggest region, but 

also the number one sustainable 

tourist destination” 

The figures speak for themselves. 

The Nouvelle-Aquitaine region is the: 

• The biggest region in France – 

84,000 sq km 

• #1 agricultural region in Europe 

• #3 economic region in France, 

with €158bn turnover at last count 

• #2 aeronautical region in France 

• #1 region for forested lands, with 

2.8m Ha of forests 

• 5.8 million inhabitants in 12 

departments 

OBJECTIVES FOR 2020 

• to remain the #1 destination for French 

tourists (up to 25m) 

• to become the #3 French destination for 

international tourists (+30% over 2016) 

• overall 30 million tourists 

• €18bn in tourism revenues (+20% over 2016) 

• 140,000 jobs (+27% over 2016) 

With 14 UNESCO world heritage sites, 

and 28 of the “most beautiful French 

villages”, along with an incredible 720 km 

of coastline, Nouvelle-Aquitaine will be 

targeting local and global outbound 

tourism markets in order to achieve its 

ambitious goals. 

To achieve the projected targets, the 

capacity and quality of the region’s 

hospitality offering is increased in line 

with improved air, road and rail links, and 

new, exciting promotional and branding 

campaigns are organised by the Regional 

Tourism Board in order to foster interest 

among potential travellers. 

CREATION OF A NEW WEBSITE 

AND A STRONG DIGITAL 

STRATEGY 

The creation of www.nouvelle-aquitainetourisme.com, 

now in five languages 

(English, Spanish, Dutch, German and 

French) is set to be a key element in the 

promotion of the region. 

At the same time, a new social network 

strategy has been developed: “listen/ 

analyse/influence” – leveraging renowned 

players. The website along with a strategy 

of e-reputation, are structured around 

strong brands, with a campaign of 

communication across various media, in 

a strategic partnership with Atout France. 

DESTINATIONS 

Bordeaux city and wine area 

Among the vineyards, near the Atlantic 

Coast and the Pyrenees mountains, 

Bordeaux proudly raises its splendid 

facades on the banks of the Garonne 

river. Bordeaux is the first urban area to 


© Jonathan Barbot 

1. Biarritz 

2. Dordogne-Château 

de Castelnaud 

be distinguished by the UNESCO with 

such a vast and complex boundary. Its 

classic and neo-classic architecture has 

seen barely and stylistic change for over 

two centuries and the city has over 350 

buildings classified or listed as historic 

monuments. And when it comes to wine, 

names like Margaux, Saint-Estèphe, 

Pomerol, Pauillac, Saint-Emilion, and 

Côtes de Blaye set the taste buds dancing. 

The visit starts in the “Cité du Vin” or in the 

“Aquitaine Museum”! 

Dordogne Valley and Périgord 

The Dordogne area is a land of many 

assets: from gastronomy (foie gras, 

truffles, etc.) to historical heritage (from 

the Lascaux caves to medieval villages 

and castles - Beynac, Castelnaud, Sarlat 

etc.) - but also of outdoor activities such 

as canoeing, golf, cycling, and fishing. 

As part of the Man and Biodiversity 

project, the Dordogne Valley was named 

a UNESCO Biosphere Reserve in 2012, 

the entire watershed sheltering great 

biodiversity and containing one of the 

biggest estuaries in Europe. 

Atlantic Coast 

From Marais-Poitevin to Pays-Basque 

via La Rochelle-Ile de Ré, Arcachon, the 

Landes this is the kingdom of water 

sports, cycling paths and lively seaside 

resorts. Visitors are always taken aback by 

the Atlantic Coast’s unforgettable beaches 

and panoramas. 

Biarritz - Pays Basque 

Two strong identities, the Pays Basque 

(on the Atlantic side) and small villages 

(inland), and an offering combining the 

countryside, the Pyrenees mountains 

and the seaside. It’s easy to discover an 

exceptional natural and cultural heritage 

and to enjoy gastronomy with a wealth of 

products. From Hendaye to Anglet, not to 

mention Biarritz and Saint-Jean-de-Luz, 

lovers of surfing and water sports will take 

advantage of numerous great locations. 

Cognac Country 

In Cognac, town and eau-de-vie are 

one. So, a stay in Cognac would not 

be complete without a visit to a grand 

spirit merchant to learn the secrets of 

distillation or discover the ageing cellars 

and the “Paradis”, the cellar where the 

oldest eaux-de-vie are jealously kept. 

Pyrénées, Pau Béarn 

Pau enjoys a privileged situation that has 

earned it the name of “the heart of the 

Pyrenees”. In the city, the Boulevard des 

Pyrénées is one of the favourite spots 

among locals: facing due south, they 

settle on the terraces of the cafés in the 

shade of the palm trees as soon as the 

sun comes out and admire the Pyrenean 

peaks. 

Poitiers & Futuroscope 

Futuroscope is one of France’s most 

loved theme parks. In 2017, the park 

celebrated its 30th anniversary. Visitors 

won’t find roller-coasters or carrousels 

at Futuroscope but dynamic cinemas, 

gigantic screens, and even dancing with 

robots. Meanwhile, Poitiers, also known 

as “the city of 100 bell towers”, with its 

2,000-year-old history and heritage, is a 

marked contrast from Futuroscope. 

Limoges - Vassivière - 

Plateau de Millevaches 

Limoges offers a wide range of cultural 

and gastronomic discoveries. Thanks to 

the porcelain that decorates the world’s 

most prestigious tables, Limoges is 

recognized as a “UNESCO creative city”. 

To the north-west, on Plateau de 

Millevaches park, Vassivière Lake offers you 

an exceptional holiday area. Then discover 

Aubusson and the “Cité internationale de la 

tapisserie”, whose tapestry craft has been 

placed on the UNESCO list for intangible 

cultural heritage. 

Niort - Marais Poitevin 

Imagine a magical landscape of shady 

cattle meadows crisscrossed by tranquil 

waterways; a landscape of 

pretty villages where bikes and boats are 

traditional forms of transport and where 

the locals work to the rhythm of the 

seasons. Welcome to the Marais Poitevin 

or “Green Venice”, a protected natural 

area classified “Grand Site de France” 

and regional Nature Park of the Marais 

Poitevin since 2014. 



Destinations 

Whether it’s culture, nature, adventure, fun, or 

epicurean delights, it’s not only possible to find 

something for everyone in this region – one is 

somewhat overwhelmed by the choice. 

In the following pages, we take 

a closer look at the key internal 

destinations that make up this 

extraordinary patchwork that is 

Nouvelle-Aquitaine. 

We take you to the city of 

Bordeaux and its famed wine 

area along the Garonne. The 

Dordogne welcomes visitors 

with its wild nature and glorious 

rural settings. Along the Atlantic 

coast and in Biarritz-Pays Basque, the 

endless sandy beaches and dunes welcome 

lovers of surf and sun from around the globe. 

The Cognac country is more than just home 

to the famed eau-de-vie, but is also breath-taking in its 

natural beauty. When it comes to heady heights, there are few 

places to cap the Pyrenees. The ancient city of Poitiers and 

the nearby Futuroscope complement each other through 

their contrast. Want to try the best steak in France in the 

finest French Porcelain? The Limoges area will not let you 

down. And as a place to relax at the end of an epic journey, the 

Marais Poitevin is just right. 

Something for everyone? More than that – there’s plenty for 

everyone. 


DESTINATIONS 

Porte Cailhau 

BORDEAUX - BEST CITY 2017 

Acclaimed for its vineyards, Bordeaux also 

boasts beautiful classical and contemporary 

architecture, superb cuisine, and an 

increasingly lively artistic and cultural scene. 

Justly proud of the numerous attributes that 

have earned it the title “Best City of 2017”, 

Bordeaux stands as a dynamic symbol of the 

French “art de vivre” (art of living). 

BORDEAUX - NUMBER ONE IN LONELY 

PLANET’S TOP CITIES OF THE WORLD 

Bordeaux was the Lonely Planet guide’s top 

city pick for 2017. The only French city in 

the Top 10, Bordeaux faced down serious 

competition from cities such as Cape Town, 

Los Angeles and Lisbon. 

10 TH ANNIVERSARY OF UNESCO 

CLASSIFICATION 

2017 marked ten years since Bordeaux 

was registered on the list of UNESCO World 

Heritage sites. 1,810 hectares, or nearly half 

of the city’s total area are covered, making 

Bordeaux the first urban environment of such 

magnitude. Bordeaux has 350 buildings that 

are classified as Historic Monuments. It is 

also ten years since Vauban’s fortifications, 

known as the “Bolt of the Estuary” (consisting 

of the Blaye Citadel, Fort Pâté, and Fort 

Médoc) and the vineyards of Saint Emilion 

were granted World Heritage status. La Cité 

Frugès housing development in Pessac, 

designed by Le Corbusier, was added to the 

list in the summer of 2016. 

BORDEAUX, CITY OF THE ARTS 

An inexhaustible source of inspiration, 

Bordeaux is popular with artists and 

hosts numerous arts-related projects. 

It currently boasts one of the liveliest music 

scenes in France, with urban, offbeat 

locations springing up in the city’s various 

neighbourhoods; street art adorns many 

of Bordeaux’s walls, and generates an 

increasing number of events and initiatives. 

SPECIAL EXPERIENCES 

AROUND BORDEAUX 

There are a plethora of unique activities 

available for visitors to the Bordeaux area. 

The Bordeaux River Cruise offers a pass 

that includes access to La Cité du Vin’s 

permanent exhibition and a wine tasting 

cruise on the Garonne. 

Playing real-life escape games in century-old 

wine cellars or in local vineyards is one of the 

latest crazes in the region. Visitors are able 

to explore in a new, fun way, while playing the 

role of a sleuth or solving enigmas. A treasure 

hunt might well result in the finder keeping a 

bottle of rather delicious wine, and in all cases, 

result in making new friends and discovering 

the local fare. 

Visitors can also choose to sleep in a wine 

cask, an enormous barrel that can hold 7,000 

litres at Saint-Jean-de-Blaignac (40 kms from 

Bordeaux); or paraglide over the Arcachon 

Bay, enjoying breathtaking views of the Dune 

of Pilat and the Cap Ferret peninsula. 

Many other activities are offered near 

Bordeaux around Libourne and its vineyards 

or Medoc Atlantique and its sandy beaches. 

© Steve Le Clech Photos 

MUST-SEE 

La Cité du Vin, 

a symbol of 

Bordeaux 

A great attraction completely 

dedicated to wine as cultural, 

universal, and living heritage, 

La Cité du Vin museum is often 

called the heart of wine-based 

tourism. 

One can taste some of the 

world’s best wines, dine at one 

of three restaurants, or shop in 

a 250 sq m concept store. 

KEY ASSETS 

• Largest urban area in the 

world classified UNESCO 

with 1,810 hectares 

• Gourmet capital: numerous 

starred restaurants and three 

world stars, Pierre Gagnaire, 

Philippe Etchebest and 

Gordon Ramsay. 

• The largest AOC vineyards 

of France with 65 AOCs on 

117,000 hectares 

TRANSPORTS 

Bordeaux-Mérignac (BOD) 

Many international links, including: 

Paris: 1hr Madrid: 1hr 15mins 

London: 1hr 40mins 

Berlin: 2hrs 25mins 

Amsterdam: 1hr 45mins 

Bordeaux Saint-Jean TGV 

Paris - 2hrs Bruxelles - 4hrs 

MORE INFORMATION 

www.bordeaux-tourism.co.uk 

www.laciteduvin.com/en 

www.bordeauxwinetrip.com 

www.gironde-tourisme.fr 

http://en.tourisme-libournais.com 

www.bassin-arcachon.com/en 

www.medoc-atlantique.co.uk 

© Françoise Roche - Région Nouvelle-Aquitaine 



DESTINATIONS 

Gabare boat tour by the bridge 

and Château of Castelnaud 

DORDOGNE VALLEY 

OFFERS SENSATIONS AND EMOTIONS 

Dordogne and Périgord are favourite 

destinations with food-lovers and it’s a 

fascinating area with plenty to see and do at 

any time of year. 

BEAUTIFUL VILLAGES IN THE REGION OF A 

THOUSAND AND ONE CASTLES 

Beautiful buildings such as castles, manor 

houses and Romanesque churches are 

dotted around the countryside, providing 

a magnet for anyone interested in culture 

and heritage. As they explore the Dordogne, 

visitors in search of old buildings and 

traditional villages will be in their element 

strolling through the typical narrow streets of 

our beautiful villages and towns. 

AN EXTRAORDINARY HISTORY 

It’s not by chance that Prehistoric Man chose 

to settle in the area 17,000 years ago. He 

left exceptional works of art to humanity, 

such as the cave paintings in Lascaux and 

the 15 prehistoric sites concentrated in the 

Vézère valley, which are now listed UNESCO 

World Heritage sites. Its 10 listed villages, its 

medieval bastides and its three “Towns of 

Art and History” make the Dordogne one of 

the richest area in France in terms of listed 

historical monuments. Today, there are a 

range of tours and experiences available. 

The Centre International de l’Art Pariétal 

Montignac Lascaux take visitors back on 

a journey to the origins of human history. 

The area also offers numerous festivals and 

events dedicated to music, mime, film and 

food throughout the year. 

MANY OUTDOOR ACTIVITIES 

Nature-lovers and outdoor activity 

enthusiasts are spoilt for choice in the 

Dordogne – choose from activities as diverse 

as canoeing, hiking and cycle touring to golf, 

climbing and fishing, as well as wakeboarding 

and pot-holing. 

EXCEPTIONAL EXPERIENCES 

An excellent reason for visiting the Dordogne 

Valley is the delicious food and wine 

available everywhere. Whether it be in lively 

local markets, food fairs and festivals, or 

restaurants, ranging from farm or village inns 

to Michelin-starred establishments such as 

the gourmet restaurant of the Vieux Logis in 

Trémolat, La Tour des Vents in Monbazillac or 

restaurant Étincelles in Sainte Sabine Born. 

Known for its excellent regional cuisine and 

rugby team, Brive-la-Gaillarde is an important 

centre for fruit and vegetables, which are 

sold in its renowned market, along with other 

regional specialties. 

Collonges-la-Rouge is well known for its 

red sandstone buildings, which give it a 

distinctive nature that is reflected in its 

name. One can wander among the streets 

and admire the buildings, including the 12th 

Century Saint Pierre Church. 

Sarlat organic night market is a must for food 

lovers. You can find foie gras, the famous 

cepe mushrooms, magret (duck breasts) & 

confit (conserves of duck or goose), truffles, 

walnuts, strawberries and countless other 

delicious local products.The Sarlat’s glass lift 

with panoramic views, housed within Sainte- 

Marie’s bell tower, offers a unique experience. 

Once at the top, the lift allows you a 360° 

view of Sarlat: the paved streets, the honey 

stoned walls, the lauze covered roofs… 

© Gabares Norbert 

MUST-SEE 

Lascaux 

cave, one of 

humanity’s major 

archaeological 

discoveries 

According to UNESCO, “its 

discovery was of great 

importance for the history of 

prehistoric art. The hunting 

scenes show some 100 animal 

figures, which are remarkable 

for their detail, rich colours 

and lifelike quality.” UNESCO 

considers that “there is no 

other prehistoric site in any 

other part of the world which 

equals the site in the quantity, 

quality and variety of the finds.” 

KEY ASSETS 

• 191 sites and monuments 

open to visitors. 

• 15 UNESCO World Heritagelisted 

prehistoric sites. 

• 556 kilometres of navigable 

rivers suitable for canoeing. 

TRANSPORTS 


Bergerac-Dordogne- 

Perigord (EGC) 

Brive Vallée de la Dordogne 

(BVE) 

Bordeaux Saint-Jean TGV 

Angoulême TGV Paris - 2hrs 

Libourne TGV Paris: 2hrs 45mins 

Périgueux, Bergerac (TER stations) 


http://dordognevalleytravel.com/ 

www.dordogne-perigord-tourisme.fr 

www.brive-tourisme.com/ 

www.sarlat-tourisme.com/en 

www.lascaux.fr/en 

© BROCHARD - CRT NA 


DESTINATIONS 

La Bastide-Clairence 

BIARRITZ - PAYS BASQUE: FROM BIARRITZ 

AND ANGLET, ON THE OCEAN’S EDGE, 

TO THE FOOT OF THE PYRENEES 

© Alban Gilbert - CRTA 

MUST-SEE 

Biarritz, 

a seaside town 

Biarritz is the most urban of the 

seaside resorts on the Basque 

Coast. “Launched” in the 19 th 

century by Empress Eugenie, 

the town stands out with its 

original architecture and its 

casino. After the beach, head 

to the boutiques, art galleries 

and trendy bars! From the top 

of the Rocher de la Vierge, 

there is an unrestricted view 

of the bay and its history, from 

whalers to the “tonton surfers”. 

© CRT NA 

The history and culture of the Pays Basque 

make it a bold and creative region. It 

draws its inspiration from its heritage and 

contrasts, between the ocean and mountain. 

The preserved natural spaces of this region, 

its charm, its character and its identity, make 

it a small paradise which is known across the 

world. 

Visitors come here for its authentic and 

cultural charm, between the heritage of 

the old and contemporary creations. The 

architectural and ethnographic heritage 

is rich and diversified: houses, churches, 

traditional festivities and games, music 

and dance; many museums, including the 

Museum of the Sea and the Cité de l’Océan, 

enabling one and all to learn about the ocean 

and its flora and fauna. 

SUBTLE ELEGANCE AND A HARMONY 

OF CONTRASTS 

With a strong identity, the Pays Basque 

has everything: the ocean, mountains, 

countryside, renowned seaside resorts and 

authentic villages. 

A range of holidays are possible, such as 

lazing on fine sandy beaches or exploring 

the great outdoors of the Basque mountain, 

or enjoying culinary experiences. The range 

of possibilities is almost infinite, with one 

common denominator: well-being. 

THE ESSENCE OF THE PARTY 

Visitors should come to the Pays Basque 

and spend time celebrating. Tourists should 

participate in at least once in a village festival 

to feel all the love that the Basque region 

brings with culture and history. 

GOURMET PLEASURES 

The Pays Basque is a gourmet paradise of 

flavours and chefs. The Atlantic has spoiled 

this little corner of the Bay of Biscay and the 

interior of the country where the products of 

the earth abound. From Bayonne to Saint- 

Jean-de-Luz, there are numerous good 

restaurants, with many Michelin starred 

establishments. 

OUTDOOR PURSUITS 

Popular for more than 60 years is surfing 

with the adventurous taking on 30km of 

waves. From Anglet to Hendaye, you can 

practice surfing and celebrate. In terms of 

hiking, there are hundreds of trails across 

the Pays Basque with a range of views. The 

Pays Basque also has eight tailormade golf 

courses. 

WAVES AND FINE SAND 

Anglet is known as ‘Little California’ for its 11 

distinctive beaches spread over 4.5 km of fine 

sand, from the cool cosmopolitan hang-out 

of Marinella beach, via les Cavaliers, home to 

the surfing pros, to the calm La Barre beach, 

great for kids. 

SPECIAL EXPERIENCES 

The five-day Bayonne Festival sees a large 

number of participants dressed in white 

uniforms, red scarves and belts as they take 

to the streets for one of the major events in 

France. The Basque gourmet walk allows 

you to discover Basque specialties such as 

Espelette pepper, Kintoa ham, Banka trout, 

foie gras, sheep cheese, Basque cake and 

chocolate. 

KEY ASSETS 

• The Pays Basque offers 

many treasures: castles, 

churches, priories, caves, 

museums and beautiful 

countryside 

• Sports and leisure activities: 

strolls along the Basque 

Coastal Road or the mountain 

trails, seaside and all whitewater 

activities, golf … 

• Richness of local product, 

local dishes and Basque 

cuisine 

TRANSPORTS 

Biarritz Pays Basque (BIQ) 

Many international links, including: 

Berlin: 2hrs 30 mins 

Brussels: 1hr 45 mins 

London: 1hr 45 mins 

Paris: 1hr 30 mins 

Bayonne TGV Paris: 3hrs 55mins 

Biarritz TGV Paris: 4hrs 10mins 

Dax TGV Paris: 3hrs 20mins 


www.biarritz-pays-basque.com 

tourisme.biarritz.fr/en 

www.anglet-tourisme.com/en 

www.bayonne-tourisme.com/en 

www.bearn-basquecountry.com 



DESTINATIONS 

Pilat Dune 

© Brochard - CRT NA 

Hermione 

© Nola 

THE ATLANTIC COAST, 

AN OCEAN OF ACTIVITIES! 

Discover the Atlantic Coast’s 

unforgettable beaches and panoramas 

from Hendaye to Marais Poitevin. It is the 

kingdom of water sports, cycling paths 

and lively seaside resorts. 

PAYS BASQUE, BETWEEN MOUNTAIN 

AND SEA 

In the south of the region, the Basque 

coast meanders like a geographic marker 

that separates the peaks of the Pyrenees 

and the infinite horizon of the Atlantic. 

Welcome to the paradise of surfers 

and lovers of sea spray and Basque 

gastronomy! 

A little further north, the fine sandy dunes 

stretch endlessly between the largest 

softwood forest in Europe and the silvery 

sheen of the ocean that gave the “Silver 

Coast” its name. 

THE LANDES, 100 KMS OF SANDY 

BEACHES 

Unspoilt beaches, lakes dotted along the 

coast and the huge Landes de Gascogne 

pine forest: a wonderful destination for 

lovers of cycling, surfing, windsurfing, 

sailing, golf and surf-casting (angling 

in the ocean waves). The Landes holds 

something special in store for every 

season. In autumn, treat yourself to a visit 

to Bas Armagnac to discover the secrets 

of how this eau de vie (spirits) is distilled 

and aged in oak. Also take time to visit 

Mont-de-Marsan, “capital of the Landes” 

and Gascon walled city, a peaceful town 

dotted with many sculptures. 

ARCACHON BAY, A LAGOON-LIKE 

INLAND SEA 

Between the large lakes of the Landes 

and Médoc, Arcachon Bay is a 1,500 

hectare bay supplied with water from the 

ocean and from many waterways. 

An inland sea whose colours are 

lagoon-like, bordered by a crown of fine 

sand culminating at 104 metres: the 

amazing Pilat Dune! Listed as a Natural 

Marine Park since 2014, Arcachon Bay 

is renowned for its “island of birds” and 

fishermen’s cabins built on stilts. There 

are a number of charming seaside 

resorts along the rim of this exceptional 

site, including Arcachon, a city founded 

in the 19 th century with the development 

of “sea baths”, which at the time was 

considered a new “therapeutic” fashion. 

Still heading north, the Cordouan 

lighthouse, the last remaining offshore 

lighthouse still open to the public, guards 

the entrance to the Gironde estuary. 

MÉDOC ATLANTIQUE: THE MOST 

SPECTACULAR APERITIF IN THE WORLD! 

Whether with your toes in the water or at 

the top of the dunes, you’ll be intoxicated 

KEY ASSETS 

• 720 km of coastline in Nouvelle-Aquitaine. 

• Wellness at its top with a great choice of 

thermal stations and thalassotherapy centres. 

• An ideal playground for all water sports – 

surfing, kite surfing, sailing, canoeing, kayaking, 

sand yachting… – and for fishing. 

TRANSPORTS 



La Rochelle-Île-de-Ré (LRH) 

Nantes Atlantique (NTE) 

Biarritz TGV Paris: 4hrs 10mins 

Arcachon Paris: 3hrs 10mins 

Royan Paris: 4hrs 10 mins 

Rochefort Paris: 3hrs 


https://atlantikkustefrankreich.de 

www.biarritz-pays-basque.com 

www.landes-holidays.com 

www.bassin-arcachon.com 

www.medococean.co.uk 

www.atlantic-cognac.com 

www.rochefort-ocean.com 

www.royanatlantique.fr 


DESTINATIONS 

by the sea air, enchanted by the sospecial 

fragrances of summer nights, and 

be highly impressed by the antics of the 

surfers, reluctant to return to shore. 

Not far from there, let yourself be 

charmed by the town of Royan – that 

can be reached by road, by train or 

by the car-ferry Le Verdon-Royan – a 

renowned seaside resort since the 19 th 

century, and wonderful Palmyre zoo. 

Gollandieres beach, Ile de Ré 

© M Anglada - CRT NA 

ROYAN SHINES ON THE BEAUTY COAST 

Royan is a bold 50s style architectural 

ensemble, dominated by the arrow on 

top of the Notre-Dame church and the 

beautiful boulevard Garnier, and also the 

long sandy beach that made the resort so 

popular. 

LET’S HEAD TO ROCHEFORT 

Travelling along the coast to La Rochelle, 

you can discover the oyster-farming 

villages of Marennes and Ile d’Oléron, the 

largest Atlantic island and nicknamed “the 

luminous”, and enjoy a seafood platter. 

Nor should you miss the city of Rochefort, 

home to the Hermione frigate which 

became famous thanks to La Fayette in 

the 18 th Century, during the American 

Independence era. Opt for the “sailor’s 

visit” led by a topman who tells of his 

journey, revealing the story of the frigate, 

along with daily life on board. 

EXPERIENCES 

Discover the oyster and its history. The 

oyster city of Marennes, a vast museum 

complex, covers 10 hectares, around an 

oyster farm teaching and five thematic 

cabins. 

Mysterra, nestled in the heart of the forest 

of Montendre, just minutes from the 

estuary of the Gironde, opened its doors 

in May 2018. This new park combines 

11 hectares of woods at the edge of a 

lake with digital technologies to play and 

discover an environment of labyrinths. 

Located in the heart of Saint-Martinde-Ré 

(Ile de Ré), the splendid Relais & 

Châteaux Villa Clarisse offers charm and 

calm. In a soothing environment, discover 

the spa opening in 2019, inspired by 

the principles of Sylvotherapy, a gentle 

therapy based on trees. Grab your wicker 

basket before leaving the hotel and make 

your choice at the fish or covered market. 

Upon your return at the Villa Clarisse, the 

chef will cook a delicious meal following 

your suggestions and assembling your 

discoveries. 

LA ROCHELLE - ILE DE RE: 

AUTHENTICITY AND OCEAN WAY 

OF LIVING 

La Rochelle has always been turned 

towards the ocean. Vibrate to the sound 

of festivals, wander the typical streets, 

be lulled by the waves or stroll through 

the local markets: live the authenticity of 

the Atlantic Ocean. 

As you stroll along the Old Port, admire 

its two towers that testify to the ancient 

history of the city. They have seen 

the sails of many explorers disappear 

beyond the horizon. Nor should you 

miss its renowned Aquarium or the 

Francofolies, the musical event of the 

year. You cannot leave without tasting 

the local gastronomy and a fabulous 

seafood platter. Very environmentally 

minded, La Rochelle is also a pioneer in 

the development of self-service bicycles, 

the famous “Yélo” bikes. 

Not far from there, connected to La 

Rochelle through a 2,9 km bridge, Ile de 

KEY ASSETS 

• The rich architectural heritage of 

La Rochelle 

• The landscapes of Ile de Ré 

changing with the seasons, 

ensuring new discoveries for 

visitors all year round 

• A paradise for sports and leisure 

activities 

Ré offers 85 km2 of freedom and salty 

atmosphere. Ré “the white” – famous for 

its Alcea Rosea flowers, its low houses 

with green or blue shutters – owes its 

success to its wonderful “art de vivre”. 

Bicycles are a must here, if you wish to 

explore this pretty island with its dazzling 

blue skies and low, lime-washed houses, 

stretching for 30 km between the land, 

sea and sky. 

Lovely cycling paths enable visitors to 

discover ten charming villages, pine 

tree forests, salt marshes… The vast 

sea landscapes are just waiting to be 

explored, whether you want to discover 

their 3 thalassotherapy centers or enjoy 

a large choice of outside activities. From 

the preserved nature of Ile de Ré to its 

typical flavours, discover an authentic 

destination. 

TRANSPORTS 

Nantes Atlantique (NTE) 


La Rochelle Paris: 2hrs 25mins 


www.larochelle-tourisme.com 

www.holidays-iledere.co.uk/ 



DESTINATIONS 

© F ROCH - CRT NA 

COGNAC COUNTRY, TO ENJOY 

THE LIQUOR OF GODS 

It all began along the river Charente, in 

Cognac, the birthplace of king François 

1 er : the town’s fabulous history is closely 

linked to the history of its “brown gold”, 

the “liquor of Gods” as Victor Hugo used 

to call Cognac. 

From its riverbed in the Limousin area, 

past the lakes of Haute-Charente, on to 

Rochefort and the ocean, the Charente 

valley is just waiting to be explored, by 

car, or by boat/bicycle. 

COGNAC: A FAMOUS NAME, 

A FAMOUS DRINK 

During the 15 th Century, the region 

produced wine. However, it wasn’t until 

the 17 th Century that double distillation 

was invented, and Cognac created. Today, 

all the great Cognac houses offer guided 

visits and tasting sessions, including 

immersive experiences between history 

and modernity, as with Martell House, 

Rémy Martin or Hennessy. 

EXPERIENCE HIGHLIGHTS 

How does one reach the gates to 

paradise in Cognac country? Simply by 

KEY ASSETS 

• With its 75 000 ha, the Cognac 

vineyard is Europe’s largest white 

grape vineyard 

• Cycling in the Charentes: nearly 

750 km of national and European 

routes 

• View from the river Charente, 

navigable from Angoulême to 

Rochefort 

Tasting Cognac: pleasure for the senses 

visiting a Cognac house - each has its 

own saga and surprising layout: magical 

places, themed exhibitions, and even a 

mini-cruise on the Charente, and last but 

not least, Cognac tasting. Be sure to visit 

the Cognac Arts museum, in the centre of 

the town’s old quarters. 

Located in the centre of Cognac, the 

Chais Monnet Hotel (5*) combines 

architectural heritage with contemporary 

creations and design. Michelin-starred 

chef Sébastien Broda invites diners to 

enjoy a gastronomic experience and the 

bar offers the widest cognac selection in 

the world. 

THE RIVER PORT AND BOAT HIRE 

Once a lively, commercial port, Cognac 

now boasts a welcoming, functional 

leisure port. Close to the centre of the 

town, the port meets all the needs of 

the river traveller. With a total length 

of 361km, the peaceful river Charente, 

named the Loveliest Stream in the 

Kingdom by Henry IV, is navigable from 

Angoulême to Rochefort (170 km). 

TRANSPORTS 



Cognac Paris: 3hrs 15mins 

Bordeaux: 1hr 30mins 


www.atlantic-cognac.com 

www.destination-cognac.com 

cognac.fr/cognac/_en/2_cognac/index.aspx 

ANGOULÊME, 

THE COMIC 

STRIP CAPITAL 

In 1969, three friends created a 

festival in Angoulême to celebrate 

the Comic Strip or Bande Dessinée 

(BD) in French. Year by year, the event 

gathered momentum until in January 

1974, the International Comic Strip 

Festival was born. 

The streets of Angoulême, capital 

of the “ninth art”, reserve a large 

place for all kinds of bubbles and 

cartoons that you will see on the 

façades. Overlooking the Charente, 

posed like a ship on its rocky outcrop, 

Angoulême invites you to stroll. Don’t 

miss a guided tour in the little Valois 

train, which will reveal a wealth of 

information about the historical 

centre of Angoulême and its Roman 

heritage. 

KEY ASSETS 

• A city devoted to comics 

• Architectural heritage 

• A maze of cobbled, pedestrian 

streets with painted walls and 

panoramas 

TRANSPORTS 



Angoulême TGV 

Paris: 2hrs Bordeaux: 35mins 


www.angouleme-tourisme.co.uk 


DESTINATIONS 

Cirque de Lescun 

PAU - PYRENEES (BEARN): 

AN EPICUREAN DESTINATION 

From the Atlantic coast to the Mediterranean 

sea, this region is focused on celebrating 

nature, food and tradition. In Béarn Pyrénées, 

young people lourish with their ideas, 

while nature is superbly preserved. In the 

background, the Pyrenees hypnotise, protect 

and unite this territory. 

A TERRITORY TO EXPLORE 

Homeland of Gaston Fébus, the “Pyrenean sun 

king”, the Pyrénées has a long history. Over 

the centuries, many castles were built at Pau, 

Morlanne and Montaner, the Moncade Tower, 

the manor house of Laàs, the Legend Bridge in 

Sauveterre de Béarn or the Portalet Fort! The 

region features three valleys of character and 

castles, dubbed “Cities and Countries of Art 

and History”. The richness and the decoration 

of the landscapes is unequivocal. 

KNOW-HOW AND CREATIONS 

For centuries, weavers settled at the edge of 

the roads to make their famous creations that 

have always inspired talent with innovative 

ideas. 

A GENEROUS TERRITORY 

The Emblem of Béarn, the breed of béarnaise 

cows is recognisable by its magnificent lyreshaped 

horns and the elegance of its plain 

wheat-coloured dress. Robust and with a 

strong character, she narrowly escaped 

extinction thanks to passionate breeders. 

Every year, from June to September, shepherds 

and herds live and celebrate transhumance in 

the valleys of the Bearn Pyrénées. The variety 

of the territory combined with such a wealth 

of local produce attracts renowned chefs. In 

the country of well-being at the Béarnaise, 

many good tables from the simple “Assiette 

de Pays” to the starry table passing through 

the inns of villages and the tables of “Masters 

restaurateurs”. 

SNOW BUSINESS 

When it comes to skiing in the Pyrénées, 

Gourette is the trendiest, Artouste offers an 

exceptional panorama in the Ossau valley 

and seduces snowboarders and freestyle 

enthusiasts. Pierre Saint Martin in Barétous 

valley, is a superb environment, ideal for 

families, beginners and adapted skiing. 

Not to mention the nearby ski resorts of Val 

d’Azun, Cauterets, Hautacam, or Luz-Ardiden. 

EXPERIENCES 

Fun route, riddles and unusual accommodation 

in the trees of the park at Domaine and Château 

de Laas. “Escape Castle”: in the park and its 

theme gardens (bamboo rose garden), the 

manor lends itself to a hectic adventure – 60 

minutes and two scenarios to escape from two 

mysterious rooms by solving puzzles. 

An “Art and lights” urban stroll in the Hédas 

district of Pau: a walk in the heart of the historic 

city through scented gardens. 

In Gan, the winery of Jurançon allows you to 

discover the backstage of winemaking with a 

guide who talks with passion about the course 

of the grape, from the press room to the cellar, 

aging through the fermentation tanks. Take part 

in a wine tasting in Jurançon and Béarn. 

RELIGIOUS TOURISM 

On the Way of St James, hikers and pilgrims 

converge towards the Pays Basque and the 

Béarn before crossing the Pyrénées, from St- 

Jean-Pied-de-Port, by the mythical Bentarte 

and Somport passes before embarking on 

the “Camino Frances”. A passage by Lourdes, 

less than an hour’s drive from Pau, is also 

conceivable. 

© CDT64 - P Gaillard 

MUST-SEE 

Pau “city of art 

and history” 

With its castle that was the 

birthplace of Henri IV, its 

beautiful 19 th Century holiday 

homes, with “remarkable trees 

and species” and its panorama 

of the Pyrénées, Pau deserves 

its title. Smartphone apps, 

audio-guided tours, treasure 

hunts and interactive terminals 

allow you to discover this 

heritage. 

KEY ASSETS 

• Pyrénées Regional Nature 

Park, 3 nature sites (the 

Parc’Ours, the Asson zoo, the 

vulture cliff) and fascinating 

wildlife (bears, marmots, 

vultures, izards, ibex ...). 

• 3 “cities and countries 

of art and history” (Bearn 

Pyrénées, Béarn des Gaves 

and Pau) and 2 sites 

classified by UNESCO (Oloron 

Cathedral and the Way of St 

James). 

• Gastronomy: 1 st French area 

for producing sheep cheese 

and second for foie gras. 

TRANSPORTS 

Air’py - Pau Pyrénées (PUF) 


Berlin: 2hrs 30 mins Brussels: 1hr 45 mins 

London: 1hr 45 mins Paris: 1hr 30 mins 


Toulouse-Blagnac (TLS) 

Pau TGV 

Paris: 4hrs 10mins 


www.bearn-basquecountry.com 

http://en.lespyrenees.net 

www.n-py.com/en 

www.pau-pyrenees.com 

© Alban Gilbert - CRT NA 



DESTINATIONS 

Futuroscope 

POITIERS - 

FUTUROSCOPE: 

COME AND 

JOIN THE FUN! 

© F ROCH - CRT NA 

FUTUROSCOPE, 

A REAL-LIFE EXPERIENCE 

Futuroscope is one of France’s most loved 

theme parks. You won’t find roller-coasters 

or carrousels but dynamic cinemas, 

gigantic screens, dancing with robots… 

there are so many unusual attractions for 

visitors of all ages! 

Martin Solveig and Luc Besson are just 

a few of the celebrities who brought 

their talent to the park, for rides such 

as “Arthur’s 4D Adventure”, “Ice Age” or 

“Raving-Rabbids” – “The Time Machine” 

attraction that was awarded a THEA Award 

in 2014 for “Outstanding achievement” and 

a European Star Award 2015 that honours 

“Europe’s Best Dark Rides”. 

From 2018, some great attractions joined 

Futuroscope! Ride, with the power of 4K 

IMAX laser technology and 3D audio, on a 

journey into space, with the European Space 

Agency’s youngest astronaut, Thomas 

Pesquet, and enjoy the highlights of his 

six-month space mission 400 km above 

the Earth. And set off on an extraordinary 

3D adventure with Planet Power. All aboard 

for the spectacular and epic flight of Solar 

Impulse, the first solar-powered aircraft to 

journey around the globe. 

POITIERS, THE ROMANESQUE CAPITAL 

Also known as “the city of 100 bell towers”, 

Poitiers and its 2,000 year old history 

KEY ASSETS 

• Absorb the fantastic, fun and 

fairy-tale Futuroscope 

atmosphere with over 25 original 

experiences 

• Near the Châteaux de la Loire, 

tours offering a look at the heritage of 

Poitiers, “City and Country of Art and 

History” 

• Traditional and gourmet 

cuisine 

and heritage are quite a contrast from 

Futuroscope. 

Bathed by the rivers Clain and Boivre, 

the peninsula of Poitiers is located in a 

historic centre of nature, embellished by 

the presence of an exceptional collection 

of sites and Romanesque monuments that 

evoke a rich medieval past. 

EXPERIENCES 

On the way to Saint-James… Poitiers is a 

privileged passage for the pilgrims from 

the north of France and Europe. 

A tour invites you to discover the Unesco 

listed Abbey of Saint Savin, known for its 

magnificent 11 th and 12 th century wall 

paintings, which have reached us in a 

remarkable state of preservation! 

In the “Vallée des Singes”, more than 450 

monkeys of different species live in the 

heart of a wooded park, roaming free on 

islands: no cages, no fences! 

Another park in the Poitou region, 

Défiplanet’, offers many unusual 

accommodations including house of 

Farfadet, mushroom houses, Gipsy 

caravans or Mongolian yurt. Here you can 

also sleep in a manor perched in the trees 

while the Mercure Poitiers Centre Hotel 

offers rooms in the nave of a former Jesuit 

chapel built in 1854. 

TRANSPORTS 



Poitiers Biard (PIS) 

Poitiers TGV Paris: 1hr 20mins 

Futuroscope TGV Paris 1hr 50mins 


www.ot-poitiers.fr 

https://en.futuroscope.com 

NIORT - MARAIS 

POITEVIN: 

A BREATH 

OF FRESH AIR 

The Marais Poitevin is France’s 

second largest wetland and is often 

referred to as France’s “Green Venice”, 

a unique landscape that has been 

created, shaped and maintained by 

water across the centuries. 

The Nature Park of the Marais 

Poitevin is a magical location in any 

season for a romantic short break, 

outdoor adventure or family holiday. 

One can explore the Marais by foot or 

bicycle, take a guided tour, or rent a 

row-boat or canoe. 

Niort, gateway to the historic Marais, 

is famous for the keep of Eleanor of 

Aquitaine and the indoor markets 

buzzing with activity. 

KEY ASSETS 

• A green ecotourism destination 

par excellence 

• One of the key areas in France 

for birdwatching and nature 

holidays 

• Gastronomy and know-how: 

discover the flavours of the 

Poitevin Marshes 

TRANSPORTS 


Niort TGV 

Paris: 1hr 50mins 


www.niortmaraispoitevin.co.uk 

www.parc-marais-poitevin.fr/en 


DESTINATIONS 

© B Chanet - CRT NA 

© Marco Polo -CRT NA 

Limoges station 

LIMOGES, SKILLS AND 

EXCELLENCE 

Limoges offers a wide range 

of cultural and gastronomic 

encounters. Thanks to the porcelain 

that decorates the world’s most 

prestigious tables, Limoges is 

recognised as a “UNESCO creative 

city”. The heart of the city is well 

worth a visit, especially the Boucherie 

district, famous for its half-timbered 

houses, quaint restaurants and 

shops of yesteryear. Not far from 

there, the Cité district is the site of 

the easily recognisable Limougeauds 

cathedral. Another architectural 

curiosity is the Limoges station, 

which, with its bell tower that stands 

out like a lighthouse, is the city’s most 

famous monument. 

The Porcelain Routes is a network of 

22 Limoges porcelain factories which 

gathered together to represent and 

promote the tradition of Limoges 

porcelain (protected by a PGI- 

Protected Geographical Indication). 

La Cité Internationale de la Tapisserie 

opened in 2016, in Aubusson. This 

venue’s innovative layout enhances 

the past and present of tapestry art, 

which is now registered on UNESCO’s 

Intangible Cultural Heritage List and 

protected by a PGI. 

In the footsteps of impressionist 

painters – Claude Monet, Armand 

Guillaumin and Francis Picabia, 

among others – hundreds of artists 

erected their easels in the valley of 

painters, in the heart of a wild and 

unspoilt nature. Travellers can do the 

same by walking in their footsteps, 

discovery book in hand, following the 

Path of Painters, a short loop marked 

with bookmarks honouring the work 

of Claude Monet. 

VASSIVIÈRE - PLATEAU 

DE MILLEVACHES: 

THE PROMISE OF 

WONDERFUL DISCOVERIES 

Vassivière lake’s fine sandy beaches and 

recreational ports overflow with water activities, 

from sailing to leisurely visits aboard cruise boats. 

Enjoy majestic forests, explore secluded trails on 

foot, horseback, mountain-bike or quad. This is a 

land of legends combining contemporary artistic 

creation and local traditions. 

It is a green land of valleys peppered with cows, 

lakes and forests, the mythical Dordogne river, 

the Impressionists’ valley in the Creuse, the 

Millevaches Regional Nature Park, the Vassivière 

lake – and markets where one can buy directly 

from local farmers. According to popular belief, 

the Millevaches plateau, located in the heart of 

the area, gets its name from the Germanic term 

batz (source), making it “the land of a thousand 

sources”. It is also a paradise for fishermen, hikers 

and ornithologists. 

KEY ASSETS 

• A paradise for nature fans: a water 

wonderland with thousands of streams. 

A kaleidoscope of landscapes. 

• Many outdoor activities available: hiking, 

fishing, cycling... 

• Traditions and gastronomy: farms, 

markets... 

KEY ASSETS 

• A rich medieval past: 

castles, towers, knights 

and troubadours. 

• Savoir-faire and 

excellence: Limoges 

enamel and porcelain, 

Aubusson tapestry, St 

Junien leather 

• Land of gastronomy: 

outdoor markets 

TRANSPORTS 

Limoges (LIG) 

Paris: 1hr 10mins London: 1hr 30mins 

Manchester: 1hr 45mins 

Brive (BVE) 

Paris: 1hr 10mins London: 1hr 40mins 

Brive Paris: 4hrs 20mins 

Limoges Paris: 3hrs 20mins 


www.tourisme-hautevienne.co.uk 

www.tourismecorreze.com/en 

www.tourisme-creuse.com/en 

www.limoges-tourisme.com/en 

TRANSPORTS 

Limoges (LIG) Paris: 1hr 10mins 

London: 1hr 30mins Manchester: 1hr 45mins 

Brive (BVE) Paris: 1hr 10mins 

London: 1hr 40mins 

Brive Paris: 4hrs 20mins 

Limoges Paris: 3hrs 20mins 


www.tourisme-hautevienne.co.uk 

www.tourismecorreze.com/en 

www.tourisme-creuse.com/en 



DESTINATIONS 

Domaine d’Ognoas 

© Brigitte Bloch - CRT NA 

Just a short distance from 

the ocean and the Pyrenees, 

the Armagnac Landes area 

presents two sides of nature. 

To the north is a pine forest 

with its sandy trails. To the 

south, the valleys are planted 

with vineyards and oak groves. 

THE MULTI-FACETED LANDES 

AREA 

Discover the Landes coastline 

– its endless beaches, its pine 

forest, its large boating lakes, 

its protected streams and 

ponds, its kilometres of bike 

paths. Like a time machine 

in the heart of the forest, the 

Marquèze Ecomuseum will 

immerse you in the 19 th century 

life of the Landes of Gascony. 

THE LANDES 

FOREST AND 

ARMAGNAC: 

A LAND OF 

SHARING 

ARMAGNAC, THE TWISTS 

AND TURNS OF DISTILLATION 

Traditional grapes, a unique 

terroir and age-old savoirfaire 

have combined to create 

a truly exceptional product: 

Armagnac. This ancestral eau 

de vie has a very distinctive 

bouquet. 

Also take time to visit Montde-Marsan, 

“capital of the 

Landes” and the Gascon walled 

city. Don’t miss the famous 

celebrations of la Madeleine 

(mid-July): 5 days and 5 nights 

of celebration for all ages 

throughout the city. Everyone 

in blue and white! 

And visit Dax and the thermal 

towns of the Landes. Visitors 

appreciate Dax for its Gascon 

roots, a certain idea of 

gastronomy at the gateway to 

a natural environment that is 

steeped in the typically gentle 

Landes lifestyle, as well as its 

subtle mix of Art Deco and the 

sand of the bull ring. 

Bonaguil castle 

THE LOT & GARONNE VALLEYS: 

GASTRONOMY AND HERITAGE 

ALONG THE RIVER 

Hospitable and steeped in 

history, these valleys offer 

a host of cultural, fun and 

leisure activities for a great 

holiday experience in the 

heart of the South West. With 

Agen prunes, Marmande 

tomatoes, strawberries, kiwis 

and the wines of Buzet and 

Marmande, gastronomy and 

local produce are part of the 

identity of this terroir. 

Along the Garonne canal and 

the Baïse, Lot and Garonne 

rivers, which are largely 

navigable on a houseboat, 

choose a style of tourism 

where you take the time 

to go from lock to lock to 

discover the treasures of 

their heritage. Don’t miss 

the nearby medieval towns, 

like Villeneuve-sur-Lot, the 

largest royal bastide of the 

region, then visit the bastides 

of Monflaquin and Monpazier 

and the village of Pujols le 

Haut, ranked among “The 

Most Beautiful Villages of 

France”. Continuing upstream 

on the Lot, you’ll discover 

the Bonaguil castle, one of 

the most well-preserved and 

impressive castles in France. 

Still further upstream, don’t 

hesitate to visit the city of 

Agen and take the opportunity 

to discover its famous 

aqueduct over the Garonne. 

Not far from there, families 

and thrill seekers will love 

the attractions at the Walibi 

South West theme park and 

Aqualand Agen. 

KEY ASSETS 

• Landscapes and inhabitants full of contrasts but so 

endearing 

• Gascon tradition marked by conviviality and sharing 

• Popular celebrations with ferias and Armagnac events 

TRANSPORTS 

Bordeaux-Mérignac (BOD) / Biarritz Pays Basque (BIQ) 

Air’py - Pau Pyrénées (PUF) 

Dax TGV Paris - 3hrs 20mins / Mont de Marsan TGV 3hrs 50mins 


www.landes-holidays.com www.visitthemarsan.com 

www.dax-tourisme.com/?lang=en 

KEY ASSETS 

• Authentic and friendly destination for lovers of green 

tourism 

• Gastronomy and local produce 

• Discover the heritage by the fluvial way 

TRANSPORTS 

Agen la Garenne (AGF) Paris 1hr 30mins 

Agen TGV 

Marmande TGV 

Paris - 3hrs 20mins 

3hrs 05mins 


www.tourisme-lotetgaronne.com 

http://en.destination-agen.com 


TOP TOURS 

© Ducourret Gravereau - CRT NA 

© JJ Brochard - CRT NA 

Place Camille Julian, Bordeaux 

Grande Plage, Biarritz 

© F.Fatin 

Welcome to Pauillac 

OPTIONS 

3 EXCLUSIVE STOPOVERS 

• A night in the 5* Hotel du Palais 

in Biarritz: former residence of the 

Empress Eugénie and Napoleon III - 

hotel-du-palais.com 

• Dinner or tasting during a cruise 

on the Garonne - 

https://croisiere-bordeaux.com 

• Create your own wine in a 

personalised bottle - 

www.b-winemaker.com 

TOURING FROM MAJOR EUROPEAN CITIES 

10 DAYS / 1,921 KM 

DAYS 1 & 2 

Lisbon, the city of 7 hills, is charismatic, 

blending traditions, heritage and 

modernism. 

DAYS 3 & 4 

Madrid The Cosmopolitan, festive city with 

rich heritage. 

DAY 5 

Bilbao the creative, with the Guggenheim 

museum is the gateway to the Basque 

cultural universe. 

DAY 6 

Biarritz and the Basque villages 

• Morning: Stroll in the city centre, then 

walk along the coast, starting from the 

lighthouse of Biarritz and going down to 

the Côte des Basques beach. Lunch on 

the old port. 

• Afternoon: Head for the summit of the 

Rhune with ascension by its small cog 

train for a 360° view over the coast and 

the Pyrenees. Then visit the village of 

Sare, “Plus Beau Village de France”, or the 

Basque Iraty mountain. 

• Evening: Special night in Saint-Jean de Luz, 

diner in a Michelin starred establishment 

or in a traditional restaurant facing the bay 

or next to the port. 

DAY 7 

Biarritz, for families or sports lovers 

• Morning: Visit of the Cité de l’Océan or the 

Aquarium of Biarritz, then detour to the halls 

of Biarritz to taste various Basque products 

• Afternoon: Play on the greens of the golf 

of Ilbarritz, overlooking the ocean, take 

a surfing course, or enjoy a moment of 

relaxation in a spa facing the ocean. 

• Evening in a tapas bar or diner in Espelette 

- celebrating the famed chili pepper. 

DAY 8 

Bordeaux, UNESCO-listed and 

gateway to the vineyards 

• Morning: Stroll in Bordeaux, voted “Best 

Destination” by Lonely Planet in 2017, to 

discover the different districts on foot, by 

bicycle, on a Segway, or by Imperial Bus. 

Lunch on the terrace of one of the city’s 

squares, or brunch in a cafe. 

• Afternoon: Visit of the Cité du Vin, 

ending the visit at the Belvedere with its 

panoramic views of the city, savouring a 

glass of wine. Walk back to the city centre 

along the Quays. 

• Evening in one of the many wine bars, 

marrying the flavours of food and wine, or 

in a restaurant of the Saint Pierre district 

(Bordeaux has 1 restaurant for each 285 

inhabitants; the choice is vast). 

DAY 9 

Bordeaux, between vines 

and ocean 

Choice of the day’s excursion: 

• Discovery of one of the 6 wine routes, with 

on-site tasting, then cultural discovery 

(Saint-Emilion, Citadel of Blaye, 

Abbey of Sauve-Majeur...). 

• Escape to the sea on the Arcachon Bay 

and the Dune of Pilat, the highest sand 

dune in Europe 

• Cognac for spirits lovers 

• End of the day: shopping (fashion, 

design, antique shops, art galleries, local 

specialties...). 

• Evening: Show at the Grand Théâtre or 

auditorium then diner in one of the city’s 

five Michelin star restaurants. 

DAY 10 

Paris, an eternal and surprising city... 

magical, sometimes secret! It is also 

the capital of gastronomy, fashion and 

shopping. 



TOP TOURS 

© Brigitte Bloch - CRT NA 

© OT de Saint Emilion - CRT NA 

Lascaux 

Saint Emilion 


Sarlat, Dordogne Valley 


OPTIONS 


• visit of Lascaux by night with a torch, like a 

prehistoric man https://reserver.lascaux.fr 

• a night in a vat or a cask 

http://vignoblesjoelduffau.fr and 

www.coup2foudres.com 

• a cooking course in the colours of Périgord 

with an English chef working in the 

Dordogne www.cookerycoursedordogne.com 

FROM BORDEAUX VINEYARDS TO THE FRENCH RIVIERA 

10 DAYS / 1,024 KM 

DAYS 1 & 2 

Bordeaux and its vineyards 

Day 1: Bordeaux, the city (see Itinerary 

page 19 for more details). 

Day 2: Saint Emilion Vineyards 

• Morning: Discovery of the UNESCO 

listed medieval city of Saint-Emilion. Not 

to miss: the underground church and 

monolith, the Roy Tower, the collegiate 

church and its cloister, the great walls, the 

Cordeliers cloister, or the market halls. 

• Afternoon: Unusual discovery of the 

vineyards by electric bike, Segway, tuk-tuk, 

sidecar, or balloon. 

OR create your own wine 

OR Escape Game & initiation to oenology 

in Saint-Émilion . 

• Diner and overnight at the Hostellerie de 

Plaisance 5*. 

DAYS 3 & 4 

The Dordogne Valley 

Day 3: Périgueux and Lascaux 

• Morning: Arrival in Périgueux to dive into 

the Gallo-Roman epoch, or for a bike 

ride the length of the Isle, passing by the 

market to taste the local gastronomy. 

Lunch in a typical restaurant near the 

Saint Front Cathedral. 

•Afternoon: Discovery of the Vézère Valley, 

cradle of mankind and its 14 UNESCOlisted 

prehistoric sites, visiting Lascaux’s 

parietal art centre. 

• Dinner and night: at Hôtel de Bouilhac 

4* in Montignac or Les Glycines in Les 

Eyzies-de-Tayac-Sireuil. 

Day 4: Sarlat 

• Morning: Discovery of Sarlat, city of art 

and history, and tasting of local products 

in one of the markets. 

Lunch in the covered markets of the 

Sainte-Marie Church, renovated by Jean 

Nouvel. 

• Afternoon: discovery of one of the most 

beautiful villages of France Domme, 

Beynac, Cazenac, La Roque Gageac or 

Castlnaud la Chapelle. 

• Dinner in town. Night at the Hotel Plaza 

Madeleine 4* in Sarlat or equivalent. 

DAY 5 

Rocamadour, village perched along a cliff, 

rich in heritage and on the Way of Saint 

James. 

DAYS 6 & 7 

Toulouse, “The Pink City” owes its 

nickname to the colour of the bricks that 

adorn its buildings, giving warmth to the city. 

DAY 8 

Carcassonne, perched on a hill, is famous 

for its medieval citadel, the city, with its 

numerous watchtowers and double walls. 

DAYS 9 & 10 

Côte d’Azur (Option Barcelona) 

Discovery of the Côte d’Azur, the eastern 

part of the French Mediterranean coast. 

Or, direction Barcelona, the cosmopolitan 

capital of the Spanish region of Catalonia, 

renowned for its art and architecture, 

including the famed Sagrada Família. 


TOP TOURS 

© S Pailloncy - CRT NA 

Cognac Otard 

© P Baudry - CRT NA 

La Rochelle 


Cathédrale St Pierre, Poitiers 

OPTIONS 


• Stay at the Hotel 5* and spa Chais 

Monnet www.chaismonnethotel.com 

• Oxygenation cure at Côte Thalasso 

de Ré www.cote-thalasso.fr/ 

ile-de-re/thalasso/les-cures/cureoxygenation.html 

• Visit the majestuous Saint-Savin 

Abbey and its painted walls 

with a digital tablet 

www.abbaye-saint-savin.fr/en 

THE ATLANTIC COAST – FROM BILBAO TO MONT-ST-MICHEL 

10 DAYS / 1,480 KM 

DAY 1 

Bilbao the creative, with the Guggenheim 

museum - the gateway to the Basque 

cultural world. 

Possibility to sleep over in Biarritz. 

DAY 2 

Biarritz Basque Country (Pau-Lourdes option) 

• Morning: Stroll in Biarritz along the 

waterfront, then lunch in the market hall 

with products of Basque gastronomy (see 

Itinerary 1 for more details) 

• Afternoon: Guided tour of Pau, the 

castle of Henri IV, promenade on the 

Boulevard des Pyrénées with a view of the 

mountains for a coffee... Or the sportier 

visitor can play golf on the oldest golf 

course in continental Europe, or go a 

kayaking in the whitewater stadium 

• Dinner and night in a guest house in the 

vineyards of Jurançon. 

Possible Option: Excursion to Lourdes 

DAY 3 

Bordeaux, historic regional capital and 

gateway to the vineyards 

Discover the UNESCO city to admire its 

historical heritage with an excursion in the 

vineyards (see Itinerary page 19 for more 

details). 

DAY 4 

Cognac 

• Morning: Discovery of the Cognac city 

centre, where King Francis I was born. 

• Afternoon: Visit and tasting of Cognac 

in one of the grand houses of Cognac 

(Hennessy, Courvoisier, Rémy-Martin, 

Meukow), then embark on board a gabarre 

on the Charente river. OR ride a bike along 

the river by following the itinerary “Flow 

Velo” or discovering the vineyards while 

driving a classic car. 

• Late afternoon: Return to Cognac to start 

your own Cognac collection 

• Evening: Go to the Martell rooftop bar for 

a drink and to admire the old town. 

DAY 5 

La Rochelle-Ile de Ré-Marais Poitevin 

• Morning: Discover La Rochelle, the old 

Port and its three towers by foot or 

bycycle, then visit the aquarium, one of 

the largest private aquariums in Europe 

Lunch tasting oysters and a seafood platter. 

• Afternoon: Discovery of the Île de Ré by 

bicycle OR boat trip in the Marais Poitevin, 

the “Green Venice”, to study the fauna and 

flora. 

• End of the day: After a busy day, wellness 

in one of the Thalasso centres. 

DAY 6 

Poitiers Futuroscope 

• Morning: Guided tour of Poitiers historic 

city, the city of 100 steeples, classified 

City of Art and History 

• Afternoon: Head for the Futuroscope 

to enjoy the second biggest French 

amusement park… Or family visit to the 

Vallée des Singes or visit of Rochefort, 

l’Hermione and the Corderie Royale 

• Evening: Nearby Poitiers Futuroscope, 

night in unusual accommodation at 

Defiplanet or in the heart of nature in the 

Center Parc le Bois aux Daims. 

OPTION 1 (3 DAYS) 

Travel to Mont-St-Michel, high place of 

pilgrimage. 

OPTION 2 (3 DAYS) 

Visit of the castles of the Loire, treasures 

of French history. 

DAY 10 

Paris, an eternal and surprising city... 

magical, sometimes secret! It is also 

the capital of gastronomy, fashion and 

shopping. 



TOP TOURS 

• 

© B Chanet -CRT NA 

© JM Decompte - CRT NA 

© Alban Gilbert - CRT NA 

OPTIONS 


• Discovering the world of the sea alongside the 

oysters and fishermen of the Arcachon Bay. 

• Visit the Bernardaud workshops, and talk to 

the finest French porcelain craftmen https:// 

www.bernardaud.com/en-gb/the-bernardaudhouse/the-fondation-bernardaud 

Limoges 

Pau 

Pilat dune 

• Stay at Villa Navarre, Hotel 5* in Pau 

www.villanavarre.fr 

THE ESSENTIALS OF NOUVELLE-AQUITAINE 

8 DAYS / 1,261 KM 

DAY 1 

Bordeaux, historic regional capital and 

gateway to the vineyards, discovery of 

the UNESCO city to admire its historical 

heritage and excursion in the vineyards 

(see Itinerary page 19) 

DAY 2 

The Arcachon Bay, between heritage and 

ocean 

• Morning: Visit of Arcachon, a lively city all 

year round (winter town with its 19 th century 

villas, the port and its auction house) 

Lunch on the waterfront or enjoying 

oysters in an oyster village 

• Afternoon: Climbing of the dune of 

Pilat, the highest dune in Europe, to 

admire the view of the Atlantic Ocean, 

the Banc d’Arguin, and the Pine Forest; 

or embarking aboard a pinasse, typical 

flat-bottomed boat to discover the 

“Tchanquées” huts, the Isle of Birds; 

Or, for nature lovers, stop at the Teich 

Ornithological Park to admire the birds OR 

go canoeing on the Leyre. 

• Evening: Night at the Hotel La Co(o)rniche 

designed by Starck overlooking the Dune 

of Pilat. 

DAY 3 

Biarritz, the internationally renowned 

Basque resort 

Stroll in Biarritz along the waterfront, then 

lunch in the market hall with products 

of Basque gastronomy, then visit the 

aquarium and the Cité de l’Océan or 

excursion in the Basque villages (see 

Itinerary page 19 for more details) 

DAY 4 

Pau, City of Henri IV at the foot of the 

Pyrenees 

Guided tour of Pau and its patrimonial 

heritage. Jurançon wine tasting (see 

Itinerary page 21 for more details) 

DAY 5 

Valley of the Dordogne 

From Périgord and its prehistoric heritage 

to Brive, La Gourmande, or Collonges la 

Rouge and Turenne, the most beautiful 

villages of France, the valley of the 

Dordogne, to its many treasures (see 

itinerary page 20 for more details) 

DAY 6 

Limoges – Aubusson, Land of know-how 

• Morning: Discovery of Limoges, labelled 

Creative City of UNESCO thanks to its 

porcelain savoir-faire (National Museum 

of Porcelain Adrien Dubouché, Museum 

of Fine Arts of Limoges, porcelain works) 

then lunch in the City, in Butchers’ street 

• Afternoon: Stop at the Cité Internationale 

de la Tapisserie in Aubusson, which 

produces, since the XV century, the finest 

French tapestry OR visit to the Ganteries 

of Saint-Junien, OR the Vassivière lake, OR 

Oradour-sur-Glane, village martyr in WW2 

• Evening: Tasting of local specialties 

in Petites Ventres, and night at Best 

Western, eco-labelled hotel 

DAY 7 

Cognac, it’s not just a spirit 

Discover the history of the city and the 

Cognac houses (see itinerary page 21 

for more details) 

DAY 8 

La Rochelle-Ile de Ré, maritime heritage 

The bicycle: best way to discover these two 

territories (see Itinerary page 21 for more 

detail) 


Theme Holidays 

Holidaymakers increasingly 

want to follow “themes” 

when they visit a region, 

adding to the charm and interest of 

their tour. A dynamic region, based 

on a real art of living, Nouvelle- 

Aquitaine offers a multitude of 

theme activities for a holiday where 

you never get bored! 

The most obvious example of this 

is of course the theme of wine 

(and spirits) tourism, where visitors 

taste and eventually purchase 

the products. It also goes without 

saying that many people travel to 

Nouvelle-Aquitaine for its globally 

renowned cuisine. 

When it comes to history and 

culture, visitors can discover sites 

dating back to the first traces of 

human presence in Europe. 

For those loving the outdoor life, 

whether it’s cycling, hiking or 

surfing, there’s plenty to do, and 

the growing wellness sector is 

also particularly well catered for. 

The curious can also learn how the 

local master-craftspeople produce 

the articles for which the region is 

famous! 

Finally, active holidays lovers will 

have the choice of several theme 

parks and the incredible Terra 

Aventura treasure hunt available 

throughout all the region. 

Find out more in the following 

pages… 

@ Château des Vigiers - CRTA 

© tuvemafoto - OT Bayonne» 

© A Vacheron 

KEY ASSETS 

Nature, city and seaside 

golf courses 

Nearly 400 rugby clubs 

Golf des Vigiers Aviron Bayonnais rugby match Surf 

Surfing, a true traditional 

sport with its own 

clothing brands 

SPORTING HOLIDAYS 

GOLFING GETAWAYS 

France’s number one golfing destination, 

Nouvelle-Aquitaine is a veritable paradise 

for lovers of the sport, with extraordinary 

courses and mind-blowing green 

landscapes. History fans should give 

the Golf de Pau – the world’s oldest golf 

course on Continental Europe – a try. 

Amidst the vineyards above the river 

Charente, Golf du Cognac is a true nature 

haven. Treat yourself to an unforgettable 

golf holiday at Golf des Vigiers, an 

international class 27-hole course or at 

one of the Biarritz golf courses with their 

ocean views or at Bordeaux golf courses 

in the middle of the vineyards. 

A LAND OF RUGBY PAR 

EXCELLENCE! 

With nearly 400 clubs (including Aviron 

Bayonnais, Biarritz Olympique, UBB, SUA 

Agen) and 80,000 members, Nouvelle- 

Aquitaine is the land of rugby. More than 

a third of the top-level clubs competing 

in France’s top 14 professional rugby 

union club are from Nouvelle-Aquitaine. 

The lively grandstand atmosphere, 

matches and post-match celebrations 

are thrilling moments to share, including 

with other international team supporters 

who come to attend European 

competitions. 

RIDING THE WAVES 

Biarritz became France’s top surf town in 

1957. However, Nouvelle-Aquitaine’s surf 

spots are not exclusively on the Basque 

Coast. The beaches of Ile d’Oléron, Médoc 

(Soulac, Carcans Océan, Lacanau) and 

the Landes area (Biscarrosse, Moliets 

and Mimizan) are also popular among 

surfers of all levels. Nouvelle-Aquitaine 

has nearly 400 sports and physical 

activity establishments related to surfing 

instruction, including around 100 surf 

clubs. Accommodation structures 

focused on the surf industry – and 

especially surf camps – are becoming 

more numerous. 



THEME HOLIDAYS 

© Tom Fecht Soutard -CRT NA 

THE WORLD’S MOST FAMOUS VINEYARDS AWAIT YOU 

Bordeaux, Cognac, Pomerol, Saint- 

Emilion, Margaux: Fabulous and 

internationally famous wines that the 

entire planet envies! 

In Gironde, around Bordeaux, travellers 

can find six “Bordeaux Wine routes”. The 

famous regions are Bordeaux, Medoc, 

Saint-Emilion - Pomerol - Fronsac, 

Entre-deux-Mers, Graves and Sauternes 

and Blaye and Bourg. Thanks to these 

regions, wine tourism continues to grow 

in Bordeaux. Bordeaux Wine Trip offers 

vineyard excursions and personalised wine 

tours. Located in the centre of prestigious 

world-famous vineyards (Pomerol, 

Saint-Emilion, or Lalande de Pomerol), 

the Libournais country has a reputation 

second to none. And then there are the 

wines of Bergerac – Duras: 17 appellations 

to discover at the Maison des Vins in 

Bergerac, a 17 th century residence built 

around a wooden cloister and bricks. 

Don’t miss excursions in the Jurançon 

vineyards (Pau-Pyrénées area) and the 

discovery of Irouleguy wines in Pays 

Basque. 

Visiting the Nouvelle-Aquitaine 

vineyards means entering the secret 

and amazing world of wine storehouses, 

meeting devoted wine growers, tasting 

exceptional vintage wines, and enjoying 

gourmet meals. 

“BON APPETIT” IN NOUVELLE-AQUITAINE! 

Nouvelle-Aquitaine is France’s top farming 

region, and has all the assets required to 

offer amazing food. Several great chefs 

like Alain Ducasse or Anne Sophie Pic are 

from Nouvelle-Aquitaine, the region being 

home of more than 50 Michelin-starred 

restaurants. 

Vast green plains offer ideal conditions 

for cattle breeding (beef of Limousin, 

Parthenaise, Chalosse, or Aquitaine blonde), 

sheep (Baronet lamb, “le Diamandin”, 

Pauillac lamb), and pigs (noir de Bigorre 

pork). 

You may already have heard of “foie gras”, 

duck fillets and Bayonne ham. Other popular 

foods are Espelette pepper, Charentes- 

Limousin beef 

WINE TOURISM 

& GASTRONOMY 

Poitou butter and Salies de Béarn salt. 

With over 20,000 tonnes of oysters 

produced each year, Marennes Oléron is 

one of Europe’s largest oyster farms. Or 

stop for a tasting in the Arcachon bay, one 

of France’s main oyster breeding locations. 

Nouvelle-Aquitaine is also France’s largest 

goat cheese producer. There are all types 

of goat cheese, the most renowned being 

the pyramid-shaped Chabichou du Poitou 

(AOC). 

Agen prunes are an essential part of the 

Lot-et-Garonne area’s heritage and are also 

known as “black nuggets”. Limousin AOP 

apples are the only apples in France to have 

their own excellence label. 

© JL Pericat - CRT NA 

OUR 

HIGHLIGHTS 

THE BORDEAUX WINE ROUTE 

IN SAINT-EMILION, POMEROL, 

FRONSAC EN LIBOURNAIS 

Saint-Emilion is not only the 

name of a prestigious wine 

mark of Bordeaux but also a 

medieval town erected on a 

rocky hill – both are listed as 

UNESCO World Heritage. Special 

events are organised in June and 

September. 

COGNAC HENNESSY 360° TOUR 

The tour takes the visitor on an 

immersive experience between 

history and modernity. Three 

avant-guard pavilions, introduce 

the history of the House, the 

cycle of the vineyard and the 

creation of Cognac. After visiting 

the ageing cellars, the experience 

continues with a tasting. 

COOKERY LESSONS 

The chefs of many 

establishments, from small 

village inns to Michelin-starred 

restaurants, offer to share their 

long experience and their love 

of cuisine. For example, cook 

with chef Diane Anthonissen 

in the idyllic setting of Château 

Ladausse (Monflanquin) or 

benefit from the advice and 

know-how of Michelin-starred 

chef Ludovic Merle at the 

Restaurant du Château (Jarnac). 

KEY ASSETS 

France’s number one region for 

the quality of its products 

Numerous activities and 

tastings on outdoor markets in 

direct contact with producers. 

Holidays enriched by meetings 

with French chefs who, share 

their passion. 



© ATV - CRT NA 

© A Dang - CRT NA 

© Brigitte BLOCH 

OUR 

HIGHLIGHTS 

Saint-Savin sur 

Gartempe abbey 

Nouvelle-Aquitaine’s rich heritage 

and culture reflect what an important 

part the area played in the history of 

France. 

UNESCO SITES 

There are several UNESCO world 

heritage sites in Nouvelle-Aquitaine: 

The Vézère valley’s prehistoric sites and 

caves, Saint-Savin sur Gartempe abbey, 

Saint-Léonard de Noblat collegiate 

church, the Ways of St James, “Port 

de la Lune” in Bordeaux, the Citadel of 

Blaye and “Vauban Bolt” on the Gironde 

estuary… 

NOUVELLE-AQUITAINE, 

CRADLE OF MANKIND 

The very first humans left amazing 

traces of their presence in Nouvelle- 

Aquitaine. In fact, it’s probably France’s 

richest region as far as prehistory goes. 

France and some of Europe’s finest 

Paleolithic vestiges lie in Périgord, 

along the Vézère Valley. 

MEDIEVAL GEMS 

In Nouvelle-Aquitaine, the Middle 

Ages were one of the most productive 

eras, for religious architecture and 

art. The abundance of fortresses, 

châteaux, abbeys, churches, citystates, 

villages, medieval quarters, 

fortified towns testifies to the area’s 

rich, occasionally turbulent history. The 

10 th to 15 th Centuries were also marked 

by strong leading figures as Eleanor of 

Aquitaine’s and her eldest son, Richard 

Collonges la Rouge 

HERITAGE 

the Lionheart, who is said to have spent 

more time in Nouvelle-Aquitaine than in 

England. 

TOWNS AND LANDS OF ART 

AND HISTORY 

Nouvelle-Aquitaine’s “Towns and Lands 

of Art and History” (Villes et Pays d’Art 

et d’Histoire) strive to present and 

enhance their remarkable historical 

and architectural heritage, from the 

Prehistoric era to the 21 st Century. 

All year long, many territories such 

as Rochefort, Saintes, Poitiers, 

Cognac, Limoges, Royan, Thouars, the 

Angoumois, Confolentais, Mellois, Île 

de Ré, Parthenay, Montmorillonnais 

and Châtelleraudais territories organise 

guided tours, exhibitions and events. 

28 “PLUS BEAUX VILLAGES 

DE FRANCE” 

Nouvelle-Aquitaine has 28 of the 

“Plus Beaux Villages de France” 

(most beautiful villages of France) 

– charming destinations to discover 

while roaming, as gourmet getaways 

or an active discovery in the open 

countryside. We can cite, for example, 

Talmont-sur-Gironde, Collonges la 

Rouge, Monflanquin or Monpazier. 

CONTEMPORARY ART 

Contemporary art has a place of honour 

in Nouvelle-Aquitaine. Architecture, 

museums, art centres… an entire range 

of activities is available for art lovers. 

LASCAUX INTERNATIONAL 

CENTRE: TOTAL IMMERSION 

IN PREHISTORY 

An unprecedented complete 

replica retraces the discovery of 

this famous decorated cave. 

But the adventure doesn’t 

stop there: six exhibition 

halls investigate the place 

occupied by Lascaux in world 

cave art and its relation 

to contemporary creation. 

A adventure combining the 

emotion of our ancestors’ art 

and technological prowess. 

SAINTES GALLO-ROMAN 

AMPHITHEATRE 

Built under the reign of Tiberius 

and completed under the reign of 

Claudius, around 40 A.D, it is one 

of the oldest surviving examples 

in France. This huge arena 

would once have held 15,000 

spectators. 

A DIGITAL TABLET TO DISCOVER 

THE ABBEY OF SAINT-SAVIN 

In order to create a completely 

new visitor experience, contents 

are designed to allow total 

immersion in the great history, 

and especially that of the 

famous frescoes inscribed on 

the UNESCO World Heritage List. 

KEY ASSETS 

France’s richest region as far 

as Prehistory goes. 

Many UNESCO listed cities 

and monuments, including the 

Vézère Valley in Dordogne. 

One of the most productive 

eras for religious architecture 

and art. 




© CRT NA 

OUR 

HIGHLIGHTS 

BAYONNE FESTIVAL 

The last weekend of July, the city of 

Bayonne is transformed, welcoming 

hundreds of thousands of festivalgoers 

dressed in red and white. 

Place de l’Hôtel de Ville, Poitiers 

CITY BREAKS 

Whatever one is looking for in a city break, the main cities of Nouvelle Aquitaine 

will satisfy with a concentrated sampling of the region, to smell the air and to 

feel the spirit that animates them. 

FOR AN EVENING 

WITH FRIENDS 

Bordeaux will charm you with the Iboat, 

a floating restaurant with concert hall 

and Electro Club, with the rooftop of the 

Mama Shelter or the Guinguette Chez 

Alricq. You can also refind yourself over a 

glass in the establishments of rue Charles 

Michels in Limoges, the Ember Island in 

Poitiers or enjoy the catch of the day at 

La Sardinerie, a restaurant on the fishing 

port of Saint-Jean-de-Luz. La Rochelle, 

for its part, invites you to taste oysters 

on the terrace of Le Petit Bleu before 

finishing the evening at the Guignette, the 

authentic bistro of La Rochelle. 

LIVING TO THE SOUND 

OF FRENZIED RHYTHMS 

Many concerts and festivals are organized 

throughout the year in Nouvelle- 

Aquitaine. Among the most famous, the 

Francopholies de La Rochelle (pop, rock, 

and electronic music) are held in mid-July, 

Garorock awaits you in Marmande at the 

end of June, the Cognac Blues Passions 

allow you to enjoy African-American 

music in early July while The Brive 

Festival takes place at the end of July. 

Not to mention the numerous concerts 

organised at the zenith of Limoges. 

At the end of July, on the banks of the 

Charente, la Fête de Cognac mixes 

discovery of flavours – local culinary 

products, Charente wines, Pineau, and of 

course, Cognac – and musical discovery. 

EXPLORING CULTURES 

While Angoulême is established with its 

International Festival of comic books, 

the unavoidable and second most 

important event of its kind in Europe, 

Nouvelle-Aquitaine also has many 

museums and cultural spaces including 

some that are out of the ordinary 

(CAPC Contemporary Art Museum of 

Bordeaux, Submarine Base of Bordeaux, 

New World Museum of La Rochelle, 

Martell Foundation in Cognac). The 

National Opera of Bordeaux offers visits 

of the Grand Theatre and the auditorium 

alongside its numerous performances. 

ANOTHER WAY TO VISIT 

THE CITIES 

Do not hesitate to multiply and mix the 

ways to visit the city of your choice. 

They almost all offer bikes on loan 

and have plenty of space for running, 

but you can also opt for a boat (in 

Bordeaux or La Rochelle) or canoe, a 

Segway or an electric scooter. Another 

way of appropriating the city: during an 

escape game (in Poitiers or Bordeaux) 

or alongside a greeter in Limoges. 

If you can’t make it to Bayonne, 

other cities in the area (Mont-de- 

Marsan, Dax...) also have their 

own local celebrations that attract 

thousands of festival-goers. 

THE NEW HALLS OF PAU 

The fruits of urban planning, 

architectural design and in-depth 

renovation, the new halls will, by 

the end of 2019, find their role as a 

showcase of the local gastronomic 

heritage by promoting local 

products and trades. 

LA BELLE DU GABUT: 

SCENOGRAPHY TO DISCOVER 

A well-loved space for graffiti 

artists and street art enthusiasts 

in La Rochelle, la Belle du Gabut 

is an atypical place in the urban 

and creative world. Here, disparate 

tables and chairs in wood, 

parasols… and wine barrels that are 

easy to lean on! 

KEY ASSETS 

Six sites classified as “city of 

art and history”, a guarantee of 

a rich offering of heritage and 

culture 

Public transport and self-service 

bicycles in most cities 

A large choice of restaurants, 

cafés, bars, clubs and festive 

events 



© P Gaillard - CRTNA 

© Alban GILBERT - CRTA 

OUR 

HIGHLIGHTS 

Hiking around the Ossau 

HIKING, CYCLING 

& RIVER CRUISING 

By foot on the Ways of St James or with nature hikes, by bicycle or by boat on 

the waterways, there are different ways to tour Nouvelle-Aquitaine. 

SIX PILGRIMAGE ROUTES 

The Tours route, a picturesque route 

through vineyards; the Coastal route; 

the Vezelay route, already famous in the 

Middle Ages; the Le Puy route including 

a 22 km portion registered on UNESCO’s 

World Heritage List; the Arles route, the 

oldest Way of St James and the “Piemont 

Pyrénéen” route enable visitors to admire 

the splendid Nouvelle-Aquitaine. And 

Lourdes is not too far away. 

HIKING IN THE PYRENEES 

OR IN THE MILLEVACHES 

REGIONAL NATURE PARK 

With its multiple and lavish landscapes, 

Nouvelle-Aquitaine offers majestic, 

mysterious and enchanting horizons. The 

Pyrenees Atlantiques area, from Pays 

Basque to Bearn, offers footpaths for 

hikers of all levels, including the famous 

GR10 which crosses the Pyrenees from 

the Atlantic Ocean to the Mediterranean 

Sea. With an ever-surprising wilderness, 

the Limoges area offers nature lovers 

many hiking possibilities, notably in the 

Millevaches Park (one of the 4 Regional 

Nature Parks in Nouvelle-Aquitaine). 

A GREAT DIVERSITY OF 

LANDSCAPES, ATMOSPHERES 

AND POSSIBILITIES FOR CYCLISTS 

Explore Périgord Vert’s forests, the 

Atlantic Coast, the Garonne canal, the 

Vélodyssée 

Pyrenees passes, and vineyards of 

Cognac and Bordeaux! Among Europe’s 

great cycling routes, Velodyssee goes 

from Brittany to Hendaye in the Pays 

Basque via the Pays de la Loire and 

the Gironde Estuary. This marked, 

Exclusive Right of Way path, is a terrific 

way to discover the area. Another 

cycling route, Flow Vélo, connects the 

Atlantic Ocean to Périgord. Half of the 

route runs along waterways, namely 

the slow and peaceful Charente river. 

Flow Vélo is a prestigious route which 

stops over in the Cognac area. 

RIVERS AND CANALS 

There is nothing quite like a boat ride to 

change your perspective! 

There are many possibilities all over 

the area, from the Gironde estuary to 

the north, to the Bidassoa crossing, a 

natural border between France and 

Spain. The Garonne canal, the Lot area 

and Baïse offer visitors a network of 

197 navigable waterways. Onboard 

traditional wooden, flat-bottomed 

boats called “gabarres”, in Bergerac or 

La Roque Gageac in Perigord, or in a 

“galupe”, on the Huchet current in the 

Landes area, discover the charms of 

Nouvelle-Aquitaine’s riverside villages 

and sites. 

HIKING IN THE WILD 

At the Vassivière lake, a variety of 

signposted hilly trails allow one 

to hike along the shores of lakes, 

streams, moors and forests or on 

the vast expanse of the Millevaches 

plateau. On foot, on horseback, by 

mountain bike, around the Rives 

track, on 250 km of signposted trails 

but also on the water, exceptional 

natural environments can be 

discovered. 

BIARRITZ SURF CRUISE 

This is a fun concoction combining a 

corner of paradise – the Basque coast 

and its waves – with a surfboard and 

a mega-style comfort cruiser electric 

bike. Itinerary highlights: the Cavaliers 

Beach at Anglet, La Côte des Basques 

beach in Biarritz, Parlementia beach 

in Guéthary or the Plage du centre 

in Bidart. 

EXPLORE NOUVELLE-AQUITAINE IN 

A HOUSEBOAT HOTEL 

Upstream from Bordeaux, cruises 

(organised by 7 different companies) 

take visitors to discover the river 

Garonne, near the “Entre-deux-Mers” 

and Sauternais areas. Downstream, 

head to see Gironde’s estuary, 

its islands, the village of Pauillac: 

the gateway to Medoc and Blaye 

vineyards, the Vauban riverbank 

Citadel and the estuary riverbank, on 

the opposite side. 

KEY ASSETS 

Number one sustainable 

destination in France 

Thousands of kilometres of 

footpaths including six Ways of St 

James. 

La Vélodyssée, an European cycle 

tour of over 1,250km along the 

French Atlantic coast. 




Outside Spa, Les Sources de Caudalie 

Whether you are looking for a postnatal treatment on île de Ré, a romantic weekend 

in Arcachon, a relaxing city dweller break in La Rochelle or Hendaye, each of 

Nouvelle-Aquitaine’s well-being holidays is a combination of harmony of the senses 

and total relaxation in the beauty of landscapes, with mild weather, from January to 

December! 

A WIDE RANGE OF THERMAL 

ESTABLISHMENTS 

From the Spa Source and Thermal 

Cure Centre of La Roche Posay to Les 

Thermes Evaux les Bains, passing 

by the numerous establishments of 

the Pyrenees (Thermes de Salies-de- 

Béarn, Thermes de Cambo-les-Bains or 

Thermes des Eaux-Bonnes), Nouvelle- 

Aquitaine is France’s #1 Thermal 

destination, Dax being France’s number 

one thermal destina-tion. The diversity of 

subsoils makes the amount of mineral 

salts and trace elements vary in the 

water they filter, so there are many 

different virtues and types of treatments. 

THALASSOTHERAPY: 

THE KEY TO HAPPINESS 

What is thalassotherapy? Ocean water 

treatments in spas located less than 

1,000 metres from the sea. The word was 

invented by Doctor de La Bonnardière, in 

Arcachon, and the Pays Basque is, with 

Brittany, the most emblematic region. 

BALNEOLOGY 

The same treatments as thalassotherapy, 

but with “regular” water, are known as 

balneotherapy. Essential oil massages, 

hot stones, shiatsu… relaxation, inner 

@ Les Sources de Caudalie - CRTA 

WELL-BEING 

peace and beauty at their finest! 

Nouvelle-Aquitaine is France’s number 

one region for balneology, with 14 spas. 

NATURISM, A MODERN WAY 

OF LIFE 

Naturism has a long history that goes 

back to the Age of Enlightment and over 

the years, has become one of the main 

values of environmental-friendliness, 

sustainable development and mutual 

respect. 

On the Atlantic Coast, the mild oceanic 

climate favoured the establishment of 

naturist sites along 720km of coastline 

in Nouvelle-Aquitaine. Space, pine trees 

for shade, long sandy beaches… this 

perfectly describes Montalivet’s Hélio 

Marin Centre (CHM), in Médoc. This 

is France’s oldest (1949) and Europe’s 

largest naturist holiday resort. 

In the countryside, green naturism also 

has its fans. Corrèze or Périgord forests, 

crystal clear rivers, a beach at Vassivière 

lake, the hills of Lot-et-Garonne with 

orchards worthy of the Garden of Eden, 

all the way to the foot of the Pyrénées... 

It is wonderful to live in the intimacy and 

comfort of preserved nature. 

© Cedric Pasquini Chapeau 

Helianthal Thalazur 

OUR 

HIGHLIGHTS 

ORIGINAL: VINOTHERAPY 

Vinotherapy simply had to be 

popular in the region of France 

where there are the finest 

vineyards in the world! Why not 

try a honey and wine treatment, 

a crushed cabernet exfoliation or 

a vine drainage? 

The stimulating and infusing 

wrap for devitalised skin, at Les 

Sources de Caudalie, is a warm 

recipe of bentonite clay, crushed 

grape extracts (seeds, pulp, 

stems) and grape-seed oil gives 

you and your body a burst of new 

energy when you feel exhausted, 

pressured or stressed out by city 

living. 

LES ANTILLES DE JONZAC 

Dedicated to relaxation, wellbeing 

and pleasure, the Antilles 

de Jonzac aquatic centre 

features a tropical lagoon, a 

wave pool with a 60m slide and 

geyser effects. 

CHÂTEAU GUITON, 

A NATURIST CAMPING 

This charming old stone farm, in 

an “Entre-deux-mers” wine resort 

in Bordelais vineyards, allows 

you to discover all the gems 

Nouvelle-Aquitaine has to offer. 

KEY ASSETS 

A great choice of thermal 

stations and thalassotherapy 

centres. 

Exceptional care 

(thalassotherapy and 

vinotherapy) in specific 

institutions. 

Many naturist holiday resorts 

on the Atlantic coast and in 

the countryside. 



© Christophe Ducourret-Gravereau - CRTNA 

The National Adrien Dubouché 

Museum, Limoges 

SAVOIR-FAIRE 

A territory of excellence and innovation, a reflection of its history, Nouvelle- 

Aquitaine has the greatest number of traditional know-how. 

LIMOGES PORCELAIN 

Porcelaine Bernardaud was founded 

in Limoges in 1863. Visit the old 

workshops and find out about the 

different stages of the manufacture of 

porcelain. 

The National Adrien Dubouché 

Museum presents the richest Limoges 

porcelain collection in the world. 

Nontron’s knife 

UNESCO integrates both a museum, a 

resource centre and workshops. 

THE SURF WEAR MARKET 

The “surfing industry” has been a real 

economic phenomenon, and there are 

a plethora of schools and surf shops, 

in the Pays Basque and throughout 

Nouvelle-Aquitaine. 

© Bruno Chanet - CRTA 

OUR 

HIGHLIGHTS 

THE MAKHILA, 

THE TRADITIONAL BASQUE 

WALKING STICK 

Symbol of honour, the makhila 

reflects a certain philosophy and 

way of life. Elegant, practical, 

a redoubtable defensive 

weapon as well as a decorative 

object, the makhila is a truly 

essential element in Basque 

life. In Larressore, one can visit 

one of the very last makhilas 

workshops. 

THE LUXURY OF 

CONTEMPORARY JACQUARD 

Since 1919, Moutet workshops 

in Orthez weave Basque linen 

with traditional know-how. The 

company is surrounded by 

graphic designers, designers and 

creators who continually imagine 

new contemporary motifs on 

original themes. 

THE BERET, A FASHION ICON 

The iconic symbol of France, the beret 

is worn all over the world. Today, a 

handful of factories have survived all 

over Europe and only those of Laulhère, 

in Oloron-Sainte-Marie and the 

workshops of the French beret in Laàs 

(near Navarrenx), still produce berets 

entirely made in France. 

NONTRON’S KNIFE 

The Coutellerie Nontronnaise, 

established in Nontron (Dordogne 

Valley) since 1653, has adapted its 

ancestral know-how to the world today. 

Cutler companions always shape the 

knives in hand and a large bay window 

allows to highlight their expertise. 

THE AUBUSSON TAPESTRY 

The International City of Aubusson 

tapestry, born from the inscription of 

the know-how and techniques of the 

Aubusson tapestry to the intangible 

cultural heritage of humanity by 

NIORT LEATHER GOODS 

Founded in 1950, the company Atelier 

Duron creates and manufactures in its 

workshops in Niort leather goods. Laurige 

is a global player in leather work and its 

ornaments are delivered to a number of 

prestigious places around the world. 

BALLET SHOES 

OR ESPADRILLES? 

Famous for donning the “little rats” of 

the Opera, the Repetto manufacture of 

Saint-Médard d’Excideuil in (Dordogne 

Valley) is the place where the points of 

the ballerinas are made accordingly to 

the method of “Sewn retuned”. 

Espadrilles “Made in France” have 

been produced for the last 150 years 

in Mauléon, in the heart of the Pays 

Basque. The Don Quichosse company 

museum uses short texts and old 

photos to tell the life of the espadrille, 

designed in the traditional way, handstitched 

from natural, ecological and 

biodegradable products. 

DISCOVERING THE SECRETS 

OF GOURMET PRODUCTS 

The producers of many gourmet 

products from Nouvelle- 

Aquitaine open their doors to 

visitors. One can learn more 

about caviar from Neuvic in the 

Dordogne, Bayonne chocolate, 

the Espelette chili, the oysters 

of the Arcachon basin or of the 

Marennes-Oléron basin. 

KEY ASSETS 

High-end products are known 

the world over. 

An opportunity to meet 

artisans in their workshops. 

Experience a range of 

activities (cooking, tasting, 

masterclasses...). 




© OT Rochefort 

© M Turin - CRT NA 

OUR 

HIGHLIGHTS 

Accro-mâts, Rochefort 

Nouvelle-Aquitaine is a life-size amusement park. You will find all kinds of 

activities, from wildlife parks to sites offering fun or cultural activities through 

treasure hunts. 

THE WOLVES OF CHABRIÈRES 

The animal park of the Guéret mountains 

allows one to observe its secret 

animals in their natural environment 

and to understand the special relations 

between the human and the wolf. Walk 

in woodlands, in preserved nature, with a 

breath-taking view of the mountains. 

VALLEE DES SINGES 

Go for a walk in the wilderness and let 

yourself be amazed by the calm, the beauty 

of the landscapes and the species you will 

come to observe. Gorillas, chimpanzees, 

bonobos, lemurs or gibbons, discover the 

richness of the world of primates. 

WALIBI SOUTHWEST AND 

AQUALAND AGEN 

The Walibi South-West Park offers 25 

attractions and shows while the nearby 

water park, Aqualand Agen, offers, 

during the summer a veritable oasis of 

freshness thanks to a wave pool, a huge 

shady beach and 18 slides. 

HOOKED-MAST (ACCRO-MÂTS) 

IN ROCHEFORT 

Unique in Europe, this first urban 

adventure park built in dry dock Louis 

XV, which was the place of rebuilding 

the Hermione Rochefort, offers climbing 

ropes, twirl of mast and cableways up to 

30 meters high! 

Terra Aventura 

FAMILY HOLIDAYS 

Not to mention the Futuroscope of 

Poitiers, the second biggest French 

amusement park, offering many 

captivating experiences and magical 

moments (see page 16). 

TERRA AVENTURA: AN 

INCREDIBLE TREASURE HUNT! 

100% Nouvelle-Aquitaine themebased 

rambles, Terra Aventura draws 

its inspiration from Geocaching, the 

worldwide recreational activity. It’s 

a treasure hunt which takes place 

outdoors, using GPS or a free mobile 

app (free roaming) available in English, 

German, Spanish and Dutch: set off on 

an adventure to discover one of Nouvelle- 

Aquitaine’s 400 treasure hunt trails! Get 

ready to be surprised! A myriad of riddles 

to solve, clues to uncover, treasures to 

discover...These step-based quests, 

each covering several kilometres, are an 

invitation to explore the region’s heritage 

treasures whilst having fun. 

A perfect tourist activity for families or 

friends, accessible 7 days a week, 365 

days a year, offering different levels of 

treks, promoting Nouvelle-Aquitaine’s 

treasures and know-how (tales and 

legends, art, gastronomy, etc.), and 

adventure-game with anecdotes 

bubbling over with humour. 

UNUSUAL ACCOMMODATION 

CLOSE TO NATURE 

Spend a night in a Castel in the 

trees, in a gipsy caravan or in a 

Mongolian Yurt! DéfiPlanet’ at 

Dienné is the national leader in 

unusual accommodation. Situated 

in the heart of the forest, these 

unusual lodgings are remarkable 

for spending unusual family stays 

or relaxing with friends. 

PREHISTORIC FAMILY 

ACTIVITIES 

From the incredible Lascaux 

caves, the Roc aux Sorciers 

(witches’ rock), the Museum of 

the Neanderthal man, or the Pôle 

international de la Préhistoire, 

Nouvelle-Aquitaine has an 

extraordinary range of attractions 

and activities for families keen 

to discover the vestiges of 

humankind’s origins. 

THE POÏ’Z 

Tiny creatures called Poï’z live in 

the Terra Aventura caches. There 

are 35 Poï’z characters. They are 

collectible badges in each cache, 

each representing a different 

theme: History, tales and legends, 

night time, Gallo-Roman, skills, 

and many more. 

KEY ASSETS 

A reference in the field of 

ecology, focused on preserving 

species, protecting the 

environment and saving the 

planet 

A whole range of unique 

experiences to live with family 

or friends 

Futuroscope, a unique 

technology and science park in 

the world 


CONCLUSION 

Jean-François 

Pieri 

Managing Director 

Cleverdis 

Improved Destination 

Information Equals Happier 

Travellers 

While international tourism continues to grow, 

and France remains in the #1 position as a 

destination, global competition is heating 

up year by year, and consequently each 

destination is forced to fight harder and harder 

for the tourist dollar. 

In this battle, the travel advisor increasingly 

needs to have new and precise ideas to 

present to their customers, in order to inspire 

and excite them, and to motivate them to 

travel to places they may not have originally 

considered. 

SMARTguide will be instrumental in assisting 

travel and tourism professionals in finding the 

“unique selling points” that will in effect push 

business to this destination. 

Furthermore, the clarity and simplicity of both 

the information and structure of the offering 

will, we believe, lead to more “savvy” advice and 

consequently, happier, more satisfied clients. 

We take our hats off to the Regional Tourist 

Board for their “smart” promotional initiative. 

We believe the promotion being undertaken by 

the Nouvelle-Aquitaine region centred on this 

CONTACT 

Antony Demel 

Regional tourism board of Nouvelle-Aquitaine 

antony.demel@na-tourisme.com 

• Edition, produced by CLEVERDIS, 65 avenue Jules Cantini, Tour Méditerranée, 13006 Marseille, France 

Tel: + 33 442 77 46 00 - info@cleverdis.com • www.cleverdis.com 

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President & CEO: Gérard Lefebvre, Managing Director: Jean-François Pieri, Production Manager: Jean-Guy Bienfait, Editor-in-Chief: Richard Barnes, Associate Editor: Simon King, Editorial coordination: Kira Behr, 

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Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used to professional or commercial ends. While all efforts have 

been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. All 

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to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those 

included in the report imply the acceptance by their authors of their free publication therein. Documents and photgraphs are not returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other 

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