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Viewpoint<br />
Joe Adamo<br />
Chief Distribution Officer,<br />
Transat, Canada<br />
It’s good news for a tour operator or airline to<br />
offer its customers a region that so fittingly<br />
reflects the distinctive side of what it has to<br />
offer. The initiatives developed by <strong>Nouvelle</strong>-<br />
<strong>Aquitaine</strong> to better inform travellers about its cities and leading subregions,<br />
as well as its signature experiences, are just as helpful to<br />
better present and sell a destination.<br />
The <strong>Nouvelle</strong>-<strong>Aquitaine</strong> region has been among the destinations served<br />
by Air Transat for more than 20 years, including flights to Bordeaux from<br />
Montreal, Toronto and Vancouver. And in 2018, Canadian carrier Air<br />
Transat added additional flights to Bordeaux from Montreal throughout<br />
the summer, with three more flights per week.<br />
MAKING<br />
NOUVELLE-<br />
AQUITAINE<br />
THE NUMBER<br />
ONE<br />
SUSTAINABLE<br />
TOURISM<br />
DESTINATION<br />
IN FRANCE<br />
The regional masterplan for<br />
the development of tourism<br />
and leisure in <strong>Nouvelle</strong>-<br />
<strong>Aquitaine</strong> aims to ensure the<br />
preservation of natural and<br />
heritage resources. These<br />
constitute the basis of the<br />
region’s attractiveness for<br />
tourists, accompanying its<br />
competitiveness and the<br />
transformation of businesses<br />
in the tourism sector – in<br />
particular through innovation<br />
– promoting balanced regional<br />
development.<br />
Carlos<br />
Garcia<br />
Director of Marketing,<br />
Logitravel, Spain<br />
<strong>Nouvelle</strong>-<strong>Aquitaine</strong> is a region that always arouses<br />
the interest of the Spanish public, thanks to the<br />
beauty of its towns, its historical and cultural<br />
heritage and, among others, its gastronomy and<br />
wines. Recently, some improvements have been<br />
made to the tourist development of the destination,<br />
making it even more attractive for tourists seeking<br />
to live unforgettable experiences.<br />
Logitravel, aware of its potential in the European<br />
market, will carry out a complete promotional<br />
campaign, including actions in television and the<br />
launch of new route packages by car, the best<br />
option to discover a place, since it adapts to the<br />
needs of each traveller.<br />
These proposals will be available in a new<br />
exclusive website about <strong>Nouvelle</strong>-<strong>Aquitaine</strong>, which<br />
will also collect information on the essential<br />
visits. Likewise, in the new store Logitravel Store<br />
– in Kinépolis – events will be held to bring the<br />
attractions of the region closer to the public,<br />
promising tourist perspectives.<br />
The regional plan proposes<br />
actions to strengthen the<br />
leadership of <strong>Nouvelle</strong>-<br />
<strong>Aquitaine</strong> and anticipate<br />
change, preserving natural<br />
heritage and the quality of<br />
life, while ensuring they<br />
benefit the entire territory and<br />
address the new expectations<br />
of visitors. New challenges<br />
include: organising the<br />
welcoming of tourists in<br />
natural sites, promoting the<br />
eco-responsibility of local<br />
companies, highlighting<br />
tourism professions,<br />
structuring supply and<br />
channels, and organising<br />
marketing, promoting<br />
the territories and tourist<br />
destinations.<br />
www.nouvelle-aquitaine-tourisme.com<br />
SMART GUIDE <strong>Nouvelle</strong>-<strong>Aquitaine</strong> 5
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