Best in Asia & Australasia [EsteticaExport]

BESTINASIA
BESTINASIA
AUSTRALA
&AUSTRALASIA
&AUSTRALASIA
AN EXCLUSIVE
SELECTION
OF PRODUCTS
FOR
DISTRIBUTORS
AN EXCLUSIVE
SELECTION
OF PRODUCTS
FOR
DISTRIBUTORS
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Each Export Manager
should know the new place
where success begins.
The world seems smaller if someone is ready to help you reach a
new horizon. Born in Italy, for 25 years we have been an international
network with distribution relationships on all continents. Today as
a global partner for every player in the world of beauty, we decide to
rewrite some playing rules.
A new digital way to enhance international business is going to born.
Join us today, discover EsteticaExport.com.
The new website is globally available since July 25 th , 2019
Online at www.esteticaexport.com

TRADE ROUTES
TO THE ORIENT
i
PUBLISHER AND MANAGING
DIRECTOR: Roberto Pissimiglia
EXPORT BUSINESS
DEVELOPMENT MANAGER:
Pier Giorgio Scrimaglio
pg.scrimaglio@estetica.it
CIRCULATION MANAGER:
Elena Flaugnatti
e.flaugnatti@estetica.it
LAYOUT: Manuela Artosi,
Davide Cardente, Marina Gallea
MANAGING EDITOR: Marie Scarano
Advertising Head Office:
Corso Cairoli, 16
10123 Torino (Italy)
Tel.: +39 011 83921113
Fax: +39 011 8171188
adv@estetica.it
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10123 Torino (Italy)
Tel.: +39 011 83921111
Fax: +39 011 8125661
info@estetica.it
ONLINE
info@estetica.it
pec@pec.estetica.it
www.estetica.it
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Reproduction in whole or in part of texts or
photography is prohibited. Manuscripts,
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Updated version July 2019
Estetica is pleased to welcome you back to'Best in Asia and
Australasia’, a publication whose mission is to provide detailed
information on leading beauty product companies based in countries
like China, India, Japan and Australia, all of whom are seeking
potential partners in markets worldwide.
The global professional hair care market was valued at $18,072 million
in 2017, and is expected to reach $23,601 million by 2024, registering
a CAGR of 4.1% from 2018 to 2024, with China, Japan, India, and
Australia accounting for nearly half of that.
Moreover www.euromonitor.com reports that much of the global market
will be driven by the increasing purchasing power of multi-cultural
consumers, who are demanding products and ingredients that address
their specific needs. Indeed, world migration patterns increase the
complexity of hair types and the varying needs and preferences of
different ethnic groups in every corner of the globe, perhaps with many
seeking out products they know and feel comforable with. For this
reason, manufacturers and distributors alike will be eager to extend
the range of existing products available to meet these demands and
boost profits.
Other studies claim for example that sustainable and organic natural
products will be driving the global cosmetics market in general. An
example of one such study is represented by www.grandviewresearch.
com, indicating that the global essential oils market demand was
226.9 kilotons in 2018 and is projected to expand at a CAGR of 8.6%
from 2019 to 2025 as demand continues to grow in a variety of sectors.
Consumers are more and more oriented toward natural and organic
products in cosmetics and food and beverages in general, and India,
China, and even Australia are leading producers of such botanical
substances as tea tree and eucalyptus, also boasting their own age-old
traditions of natural remedies. India alone was recorded as the largest
manufacturer of hair oil products with about 49.63% of market share.
And botanicals is just one aspect of the enormous potential that Asia
and Australasia can offer the cosmetics, beauty, and hair industry.
It’s a small world and it’s getting smaller. Globalisation invites companies
all around the world to seek out suppliers, partners, clients, and
distributors abroad.
And Estetica’s Best in Asia & Australasia is a great place to start!
BESTINASIA&AUSTRALASIA

FACTS & FIGURES
A WORLD
OF BEAUTY
Figures differ, but the global hair care market is expected to
grow between now and 2024, reaching as much as USD 112.57
billion by 2023 and with an average CAGR between 3.35
– 4.1%. So the outlook is positive over the next five years.
We shouldn’t be surprised. Although many tend to
think that the beauty industry caters mostly to the
glamorous or VIPs, the truth of the matter is that it
is also built on the products and services that help
everyone look their best. Within this single sector
there is a vast number of diversified segments
that reach far beyond just make-up, hair color, and
perfume… touching everything from skin cleansers
and shampoos to ear and nose hair clippers, mani
e pedicure enamels and tools, even furnishing and
salon outfitting. We must take into account that the
term ‘salon’ can be pretty generic, as many establishments
also specialise as barber shops, waxing
franchises, massage franchises and more. This
means that the possibilities are endless.
Social media and digitalization have also upped the
ante, as the world is becoming smaller and smaller,
making it is easier to reach new clients and markets
than ever before. And for a company to grow, it is
important to understand what is happening not only
on local or domestic markets, but on international
markets as well.
How is the hairdressing industry faring in the
Americas, in Europe, Australia, and Asia? Who is
importing and who is exporting? How globalised is
the market? How can a company decide where to
venture next and what products or services to offer?
ENGAGE!
Nowadays, no matter where in the world, the looks
clients want tend to be driven by both local and
international celebrity trendsetters every season,
influencing the industry to keep pace through new
products, colors, and innovations.
A substantial number of youths are exposed to
these trends and grooming methods on social media
platforms. There is a constant flow of information,
imagery, and opinions, often on a global level, at our
REASONS WHY ITALIAN ENTREPRENEURS DO BUSINESS ABROAD
Increase turnover 47%
Develop my brands thanks
to the concept of “Made in Italy” 30%
Diversify expansion risks
on multiple markets 19%
Increase know-how thanks
to partners “far” from operators 2%
Reduce production and/or distribution
costs in specific markets
(delocalisation of production and/or distribution) 2%
Source: drafted by the Centro Studi Cosmetica Italia based on statements of operators interviewed online.

GDP FOR FORECASTS
BY AREA AND WORLD TRADE
(REAL VAR.%)
2018 2019
Consolidated economies 2.1 1.7
USA 2.9 2.3
Euro Zone 1.9 1.2
Japanese 0.7 0.7
Italy 0.9 0.5
New economies 4.6 4.2
China 6.6 6.0
Middle East 1.7 2.1
Central Europe 4.3 3.2
Russia 1.6 1.5
Latin America 0.9 1.4
World GPD 3.7 3.3
World trade 4.1 2.9
Source: Prometeia
fingertips and in real time. Some of these still come
in from the latest red carpets or international fashion
weeks, but more and more our first and second
circle of friends, and even a universe of bloggers
and virtual influencers are driving street trends. The
wide fluctuations in hair styling trends are driving
the global professional hair care market, along with
the popularity of the “DIY" hair styling trend among
consumers, which has drastically increased the
consumption of professional hair care products in
developed markets. For example, companies planning
to enter the Chinese market would do well to visti
Weibo the No.1 platform for so-called "Beauty KOL",
or the beauty bloggers, followed by throngs of female
consumers who leave product reviews, convinced
that this is a more reliable source then the press.
The absolute hottest source of “micro-influencers”,
like Kimiss in China for example, is also revolutionising
marketing. A company sends its products to the
Kimiss community and they write comments and
critiques on the Brand/Products.
GLOBAL GROWTH
The hair and beauty industry is creating growth
opportunities for suppliers and manufacturers of
hair care products, as confirmed by market players
who are expanding their operations in developing
countries like China and India, where the hair care
industry is booming.
Europe accounted for the largest market share of
about 34.5% in the global haircare market, most of
which can be attributed to the presence of developed
economies such as the U.K., Italy, and others. The
Americas accounted for the second largest market
share, while Asia Pacific is expected to grow at the
fastest CAGR of 3.81%. The presence of promising
opportunities and economies that continue to
develop are driving the market within this region.
In any case, it has been noticed that even though
consumers may become more price conscious during
times of economic difficulties, they never actually
stop spending altogether. And in markets like China
and India, where the middle classes are growing,
especially in major cities, there is more disposable
income than ever, making them viable prospects,
especially for specific lines of products.
Zion Research confirms that Asia Pacific is projected
to be among the fastest growing regions, owing
to young people who prefer to invest in health
and wellness services, personal appearance, and
activities offering peace of mind and relief from stress.
Also, owing to droves of the rural population moving
to metropolitan cities and the rising disposable
income of people in countries such as China, Japan,
and India, spas and beauty salons services in this
region are expected to grow.
For example, Cosmetica Italia’s Beauty Trend Watch
September 2018 Report states not only that China
is the country with the most rapid growth rate
in the world in the beauty sector, but that 58% of
the Chinese declared their penchant for a more
expensive product, while 36% of Chinese consumers
opt for premium brands. These are consumers who
live by the principle: you get what you pay for!
THE “ME & THE PLANET” TREND
The bespoken and eco-sustainable markets will
most likely be driving most of the haircare market
worldwide. For an article written for ww.forbes.com,
Richard Kestenbaum isolates three circumstances
unique to the beauty industry in general: 1) women
are exploring new products and brands, seeking out
artisanal and natural products; 2) young independent
BESTINASIA&AUSTRALASIA
3

FACTS & FIGURES
GLOBAL HAIR CARE MARKET SHARE BY
REGION, 2016 (%)
MEA
LATIN
AMERICA
ASIA PACIFIC
EUROPE
www.grandviewresearch.com/industry-analysis/hair-care-market
Indagine congiunturale 7/2/19 Pagine 2 e 14
NORTH AMERICA
brands and entrepreneurship are causing a surge in
creativity; and 3) beauty multinationals are acquiring
smaller companies at high values because they feel
threatened by what consumers want nowadays.
Then we must take into consideration the
differentiation of products within each segment to
meet the needs of specific skin tones, textures,
allergies, age, hair type, color, and gender –
sometimes even the time of day or the occasion.
Then globalisation and mass migration and
increasing number of multiracial individuals are
opening up markets for products formulated for
specific ethnicities all over the world.
The website www.cosmeticsbusiness.com notes
that these small, niche brands are catering more and
more to personalised needs and offering customised
solutions, mostly because they are more in touch
with consumer lifestyle choices.
These targeted products are not developed solely for
the salon professional. Today common consumers
are increasingly savvy in their selection of purchases,
experimenting with different products before settling
on something that works for them – whether it be a
shampoo or even a particular salon – and deciding on
a brand that they will stick with loyally. So producers
tend to differentiate not only product performance,
but also take into account demographic markets,
price points, and manufacturing processes.
Moreover, with the sharpening awareness of climate
change and other ecological issues, many people are
seeking out organic foods and products. This shift
in market demand also presents a challenge for
manufacturers to adapt existing products and develop
innovations to second the growing health concerns
of consumers. This means that the hair care is
continuously engaged in research and development
to formulate new, more effective and safer products.
One result is that over the past few years, herbal hair
care and other niche segments have been gaining
a foothold and increasing in popularity because of
consumers’ heightened awareness about the ill
effects of harsh chemicals and substances. (www.
statista.com)
Indeed, consumers worldwide are opting for products
that guarantee no animal testing or are all natural or
organic. And today more than ever, consumers are
willing to pay a premium for niche products that give
them precisely what they want.
Labels are increasingly flaunting ingredients such as
aloe, avocado, honey, almond and coconut oil in hair
care formulations for products that sound good enough
to eat. In markets like India and China, with their ageold
traditions in herbal health and beauty remedies,
consumers are shunning chemical ingredients with
complicated names for natural oils and botanicals and
companies are taking the hint, opening laboratories
on site to benefit from this know-how.
The website www.euromonitor.com claims that
the growing demographic of senior consumers is
becoming a strategic priority for beauty players,
as over-60s “in countries where historically young
societies have started to age rapidly, such as
Vietnam, Saudi Arabia or Singapore, opportunities
are opening up for beauty players with portfolios
tuned for the needs of senior consumers.”
According to the data published by WHO, the global
population of 65 years and above is expected to rise
from 7% in 2000 to 16% in 2050. Aging causes loss
of volume, hair thinning, and dryness due to less
oil production. There will therefore be an increase
in the demand for products to cover grey hair, add
shine and softness. China has already confirmed

a rising demand for colouring owing to this ageing
demographic, marked by a huge growth for this
service in the men’s category, especially in the age
group 35-45.
SPEAKING OF COLOUR
Hair color is expected to witness the fastest growth
with a CAGR of 3.81% over the forecast period owing
to the changing fashion trends. These products
have gained popularity and visibility among female
and male customers alike thanks to celebrity
endorsements. Advertisements on social media
platform, televisions and other platforms have a
huge impact on end-users. Moreover, increasing
penetration of national and international salons in
Tier II and Tier III cities in the Asia Pacific, EMEA and
North America regions is expected to increase the
demand for the colors.
According to www.klinegroup.com, stand-alone bond
builder treatment services also saw double-digit
growth in the UK and Ireland. “This is not really
surprising given that it has become a necessity
due to the current trend of hair color extremes,”
comments Paula Gottdiner, project manager at Kline.
Indeed, given the popularity of color service worldwide,
products designed to provide color-related benefits
are also demand. For example, shampoos for color
care comprise 25% of all category sales.
THE DOWN-UNDER REPORT
In spite of the fact that new markets and a growing
population have aided industry demand and revenue
growth and there has been a heightened interest in
male grooming that has benefited the industry over
the past five years. The website https://industryarc.
1
US
$12.7bn
+1
3
Brazil
$6.5bn
+8.5
5
Germany
$3.3bn
-0.1
2
China
$7.6bn
+1.6
4
Japan
$5.8bn
-2.6
com reports that the Australia is going through a
period of relative stagnation, most likely due to weak
household income growth and declining consumer
sentiment that hindered revenue growth over the
period. According to www.mordorintelligence.com,
part of the problem may be a highly competitive and
mature market space for hair care, highly unique
preferences, and even an increased awareness and
tendency to shun products with one or more harmful
ingredients, including silicones.
Moreover, the industry's geographic distribution
is very closely correlated with population size and
spread. Hence, hairdressing and beauty salons tend
to be located in densely populated areas where they
can have guaranteed access to potential consumers.
According to www.statista.com, the market forecast
envisions 0.7% annual growth (CAGR 2019-2023),
which is in any case much lower than the expected
overall global growth of 3.35 – 4.1%.
Yet ever optimisitic, the Australian Goverment
published a report (https://www.austrade.gov.au/
International/Buy/Australian-industry-capabilities/
consumer-goods) declaring that, while the Aussi
economy may be a bit sluggish, consumers worldwide
are instead responding well to the purity and quality
of Australian products – including anything from
body and hair produts, sunscreen, and anti-ageing
products.
“Australia’s harsh environment means products have
to contend with varying climatic conditions, such as
intense sun exposure and extreme humidity. As a
result, Australia is a highly respected supplier of sun
protection and sunless tanning products that are
recognised for their adherence to stringent standards
as well as their anti-ageing properties.”
Ethical consumerism is also boosting the demand,
and it so happens that Australia is recognised by
consumers as having a clean and green environment
where quality natural products manufacturers can
source local botanical ingredients like tea tree and
eucalyptus. Here key growth can be found in hair
products, men's grooming products, baby products,
dermatological products, aromatherapy, natural
products and sun care.
BESTINASIA&AUSTRALASIA
5

ALONZO
AUSTRALIA
CREATING TRUE
VALUES WORLDWIDE
Alonzo Australia is an Australian based business
that specializes in developing professional
hair cosmetics. The company’s mission
is to create the best products with a view to
fulfilling hairstylists’ demands to improve
their salon services and businesses. They do
so by offering a full range of professional
products, such as coloring, perming, straightening,
hair care, treatment, serum and styling,
always paying meticulous attention to
product quality and fashion. Thus, each product
must successfully pass a strict quality
control system before being marketed. The
company vision is to be a trusted global brand
in professional hair cosmetics, standing by
the side of hairstylists all over the world and
contributing to the success of the salon businesses
and the development of hairdressing
industry.
CONTINUOUS INNOVATION
Innovation is a must for professional products,
giving the ever-changing dynamics and
trends on the fashion market. Customers are
constantly demanding new solutions to keep
their style looking fresh and personalised.
This is why the Alonzo Research & Development
(R&D) Team always works with hairstylists
to find out what they need in order to de-
Research & Development are at the heart of this
company, determined to provide hairdressers
worldwide with breakthrough solutions.
ABOUT US
Company Name:
Alonzo Australia
Pty.Ltd.
Company Address:
Head Office: Level 1 311
Toorak Road, South Yarra,
Vic 3141, Australia
ACN: 618 208 941
ABN: 32 618 208 941
Email: admin@alonzo.com.au
Website:
www.alonzo.com.au
Started in:
2007
General Director:
Mr Steven Tran
6 BESTINASIA&AUSTRALASIA

REASONS WHY
A leading professional brand
in the hair salon industry in
Australia and Asia
Strong focus on Research &
Development and innovation
Professional in delivering
artistic performances
Production processes
in compliance with
international standards
Products featuring
high-tech formulas, natural
ingredients and simple use
A wide variety of educational
services
Participation in international
trade fairs
liver better services to their customers, and
then develop the best products to meet their
demands. Although products like the Alonzo
smoothing serum for dry and frizzy hair and
the SPA perm system are already favorites
with thousands customers, Alonzo Australia’s
R&D Team continues to study and generate
improvements for existing products and new
ones by developing and applying breakthrough
technologies.
PRODUCTION UNDER INTERNATIONAL
STANDARD
Production is a very complex process that
must be strictly controlled. Once formulas
have been approved, they are transferred
to the factory for production. All ingredients

ALONZO AUSTRALIA
under European standards are imported and
the on-site laboratory is responsible for testing
product quality consistently before and
after the production process. All Alonzo factories
hold GMP Certifi cates.
EDUCATION AND CONNECTION
WITH HAIRSTYLISTS
Alonzo believes that education is the vital for
the success of professional products. They
understand that in order to be successful in
competitive market nowadays, they need to
offer distinctive products with high quality and
deliver excellent training to partners so that
they can fully master the use of Alonzo brand
products. This means having Australian educators
readily available for training on customers’
requests.
STAR
PRODUCTS
Ceramic Perm System
Alonzo Ceramic Perm
System delivers an
incredible version
of your hair thanks to the
Ceramide Rebuild System
and soybean and
sunflower extracted
ingredients. Whilst the
technology restructures
damaged hair fiber, the
natural ingredients hydrate
the hair and prevent the
loss of proteins and lipids
for long-lasting curls. An
absolute must to get
those trendy red-carpet
curls full of bounce
and shine.
Keratin Straight
As a selection of
innovative products from
2018 Cosmoprof Asia,
Keratin Straight is an
optimal solution for sleek
and shiny hair. Its formula
includes Keratin Complex
to rebuild fibers for
straightening and shine,
Permanent Color
Alonzo permanent color
facilitates professional
color service and
provides an endless
choice of shades and
reflections. Pure micropigments
of the color
penetrate deeply into
the hair cortex, which
leads to intensive,
extremely vibrant and
long-lasting result.
The color not only has
a fruity fragrances and
a low level of ammonia,
but also offers 100%
coverage.
Recover Care for Dry
& Damaged Hair
Recover Care set is
formulated with natural
extracts from seaweeds,
soybeans and
nourishing Vitamin E,
Omega 3 fatty acids,
iron and zinc. This
favorite is used
worldwide because of its
ability to restore healthy
and shiny hair. Recover
Care, which comprises
shampoo, conditioner
and treatment, totally
conquers every client
right from its very
first use.
conquers every client
Brilliant Care
for Colored Hair
Brilliant Care set takes
its competitive edge
of pure natural
ingredients to protect
and prolong that salonfresh
look. Brilliant
shampoo is extracted
from soybeans and
Cashmere Oil to revive the vitamins, the conditioner
fiber from inside out for moisturizes hair
more manageability, and contains sunflowers
Emulsifiers that are extracts, and the
absorbed into the hair treatment is derived
cortex to hydrate and from macadamia seeds,
nurture hair, preventing it fatty acids and Omega
from damage. These two 7. As a set, hair is
creamy components of guaranteed long-lasting
this product set are also color and vitality.
easy to apply in
professional salons.
8 BESTINASIA&AUSTRALASIA

AMATORA
CO. LTD.
THE IMPORTANCE
OF INTRINSIC VALUE
After working for over 20 years in Tokyo as CEO
of two German global professional hair
cosmetic giants as well as the CEO of a
domestic hair cosmetic manufacturer, Germanborn
Gerhard Schramek decided to create his
own brand that would embody his vision of a
high-performance brand for a sophisticated
market. Today Schramek’s dream company,
Amatora, is a young salon-exclusive hair
cosmetic brand based in Japan and targets a
sophisticated clientele with several product lines.
CRUNCHING NUMBERS
Japan’s hair salon market is characterized by
some impressive figures: approximately
250,000 registered beauty salons and about
150,000 barber salons cater to the population
of about 120 million. Yet salons with more
than 5 employees only account for
approximately 10%. Meanwhile, there are
about 200 manufacturers, including the large
global competitors, serving the market mostly
through the dealer-distribution system. The
larger companies also have their own marketing
and education systems backed by state-of-the
art academies and educational programmes.
From these figures, Schramek was able to
deduce that most competitors in the market
target mass distribution with a corresponding
middle-price range positioning. It was therefore
essential for his new brand to have a strong
identity in order to be able to stand out in such
ABOUT US
Company Name:
Amatora Co. Ltd.
Company Address:
104-0061 Tokyo - Chuo-Ku, Ginza 6-12-10 - Japan
Tel. +81 3-6228-5685
Fax: +81 3-6228-5686
Email: g.schramek@amatora.jp
Website:
www.amatora.jp
Founded in:
January 2009
President & Founder:
Gerhard Schramek
Number of Employees:
32
Main Brands:
QUO, QUOmezzoforte, Yantari, OQ, aphia
(launch 4/19) Sigma, upoon (in-salon products)
President and
Founder of Amatora,
Gerhard Schramek,
settles for nothing
short of excellence.
10 BESTINASIA&AUSTRALASIA

REASONS WHY
a fiercely competitive market. Another thing
that Schramek had noticed throughout his
many years in Japan was an initially rather
small but growing niche for top-of-the-line
products with outstanding performance and
exclusiveness. For such extraodinary quality,
beauty-conscious Japanese customers would
happily pay a premium price. Moreover, when
performance matches their demands,
customers tend to become profoundly loyal to
a brand for years to come.
FOCUS ON QUALITY
“Enhance the beauty of Asian hair”: this was
and still is one of the missions that drives the
Amatora’s brand and development concept.
Hence the formulas and products are specially
formulated with Japanese hair structures in
mind. Driven by his goal of being “not only
good, but the best”, Schramek collaborates
closely with two small, cutting-edge companies
in Kansai, Western Japan that share his views
concerning the prerequisites for a new entry in
today’s competitive market. Together they
developed formulas according to the
specifications provided by Amatora’s marketing
experts and started up production in the
mountainous environment of rural Shikoku
island in Western Japan. Amatora focuses on
using the latest technologies and the stateof-the
art ingredients to create outstanding
Extensive experience and
understanding of the Japanese
salon market
Salon-exclusive concept
Clear positioning “sales by value
rather than price”
High-performance products
on an exclusive distribution level
Sophisticated formulas using
highly-effective unique and rare
ingredients
Developed and manufactured
in Japan
High performance/price ratio
and consistent customer loyalty
in retail sales
Pro-to-pro communication
by sales-oriented experienced
hairdressers
performance and product satisfaction. Its core
hair care products for both hair and scalp
treatments are formulated with no silicone.
The Amatora brand clearly targets the
uppermost segment of the market in terms of
salon positioning and professionalism, and
beauty conscious customers who favor quality,
performance and satisfaction… in other words,
value over price.
STEP BY STEP
Amatora’s business concept is based on 4
elements: (1) professional salon exclusiveness
with distribution in the hands of few wellestablished
dealers (distributors) in Japan (2)
a limited assortment of high performance,
high-value products relevant to both salon and
home care customers (3) upper-level price
positioning and price stability (4) simplicity in

AMATORA CO. LTD.
STAR
PRODUCTS
product packaging and long life cycles.
Following a step-by-step approach for
penetrating the market, Amatora has focused
so far on hair care and, in particular, retail
brands and products with relatively few insalon
products for professional use. But now,
ten years after its founding, Amatora has
consolidated its position on the market and
feels strong enough to face the challenge of
gradually increasing its portfolio to cover insalon
demands. Along with this increase in
professional users, Amatora is also developing
a sales force of dedicated (ex-) hairdressers
who will be able to maintain effective pro-to-pro
communication with the salon owners and
professionals, even after-service.
Amatora’s distribution currently is focused on
the Japanese market, with some distribution in
Tne Amatora signature
hair care brand
is QUO, founded on
a sophisticated antiaging
concept. The
formulation contains a
unique combination of
highly effective hematin
and fulvic acid, while
the shampoo formula
contains an apple-amino
and keratin-based
cleansing agent with a
cutting-edge patented
lamellar structure
technology.
QUO is appreciated by
loyal salon clientele
throughout Japan,
including some of the
leading salons and
some of the larger salon
chains. The in-salon
products are particular
popular among the
salon staff due to their
mildness, aimed to
minimize skin irritations,
even with frequent
shampooing in the salon.
To further enhance the
brand value, in 2017
the QUO brand was
complemented by the
QUOmezzoforte brand,
with an enhanced formula
using proteoglycan,
isomalt and black pearl.
More recently, this line
was further enhanced
by an Ayurveda-inspired
in-salon treatment.
QUOmezzoforte is
exclusively distributed
on a contract-base to a
rather small and selected
number of salons all over
Japan.
Hong Kong and the US. Expansion into the
Chinese market is expected to start in early
2019, with high expectations due to hair
structure similar to that of Japanese clients
and the growing demand by Chinese customers
who also tend to prefer and seek out selective
high-performance brands.
In addition to QUO,
the Amatora portfolio
also counts Yantari (oil
and emulsion out bath
products), OQ (outbath
treatment foam) and two
salon-use treatment lines
(Sigma and upoon).
12 BESTINASIA&AUSTRALASIA

ARTAV
AUSTRALIAN MADE HAIR &
BEAUTY FOR OVER 65 YEARS
THE LEGACY CONTINUES
From its inception as Arturo Taverna’s
market leading salons in Adelaide SA, to
the established manufacturer and supplier
of quality professional haircare and beauty
products that it is known for today, Artav
Australia continues to honour Arturo Taverna’s
mission, manufacturing professional haircare
and beauty products, to a consistently high
standard, while following a natural approach,
with a strong sustainability commitment.
Natural Look Australia is Artav Australia’s
ABOUT US
Company Name: Artav Australia
Company Address:
575 South Road, Regency Park,
SA 5010
Website:
www.naturallook.com.au
E-mail: andrew@artav.com.au
Founded in:
1960
Our founder:
Arturo Taverna
Directors:
Andrew Taverna
Anthony Taverna
Main Brands:
Natural Look, Luminart
Main Export Destinations:
New Zealand, Korea, Hong Kong,
Singapore, Taiwan, Indonesia, Philippines
Future Export Destinations:
Asia, Middle East, Russia, UK, Germany
most influential brand and represents the
best of its mission; to deliver the purest, highquality
products, to be environmentally safe
and cruelty free, at competitive prices, globally.
The comprehensive Natural Look Brand
encompasses, Haircare, Styling, Spray Tanning,
Skincare, Body Care, Depilatory Waxing and Pre
& Post Depilatory Lotions, Manicure, Pedicure,
Paraffin Treatments and Massage Oils.
Artav Australia’s passion and dedication
is to create product ranges with naturally
derived bases, that deliver quality hair care
Above, the Artav Australia production plant and offices. Below: three generations
of Taverna men, L-R Andrew with son, founder Arturo, and Anthony
and beauty solutions, while providing the
best service and support for salons, clients
and businesses. An integral component of
this process includes a global network of
distributors based over 20 countries.
Artav Australia is committed to being aware
of their effect on the environment and is
constantly seeking options for reducing
potential impact. As members of the Australian
Packaging Covenant (APC) they have joined
forces with Governments and industry to
further advance the sustainable design, use
and recovery of packaging. Moreover, Artav
Australia uses natural, organic, plant based
and Certified Organic ingredients, that are
sustainably farmed and sourced.
Artav Australia has continued to remain
a proudly Australian, Family Owned and
Run Company and continues to expand its
Adelaide-based business. Over 1,000 Hair &
Beauty Products are developed and tested on
South Australian shores by an interdisciplinary
team of professionals, including in-house and
associated Hairdressers, Beauty Therapists
and Chemists, proudly supporting Australian
employment and local economy.
REASONS WHY
Australian Made
Family-owned and run
Over 60 years of knowledge and
experience in the hair industry
Products formulated by
hairdressers for hairdressers
Committed to sustainability
Natural, organic, plant based
and Certified Organic ingredients
Australian Packaging Covenant
(APC) Member
Private Label Services
Distributors in over 20 countries
Vegan-friendly, cruelty-free
Australian high quality standard

ARTAV
LUMINART
Over 65 Years of Hair and Beauty industry
knowledge and experience have culminated
in the creation that is Luminart Professional
Colour Cream. Rich, long-lasting, dependable
colours formulated using a unique illuminating
cream with Micro-Pigment Technology to
provide maximum colour-pigment absorbency,
resulting in flawless coverage and vibrant
intensity. Modern technology combined with
protective and conditioning, Natural, Organic,
Vegan Friendly ingredients, to create longlasting
colours, while also maintaining and
building healthy strong hair.
COLOURART
ColourArt locks in professional colour for
brilliant long-lasting results.
The ColourArt range is specially designed
with biodegradable formulas and naturally
derived ingredients; including Papaya Extract,
Coconut Oil and Kakadu Plum- to help
maintain the vibrancy of professional hair
colour and reduce colour fade from the sun,
thermal styling and environmental influences.
STAR PRODUCTS
ColourArt
Maximum Colour Life
Specially designed with
biodegradable formulas
and naturally derived
ingredients - including
Papaya Extract, Coconut
Oil and Kakadu Plummaintains
the vibrancy
of your professional
colour and reduces
colour fade from the
sun, thermal styling
and environmental
influences.
NaturalSpa
Australian Nature Inspired
Body Treatments
A complete body
care range of natural
products: formulated with
AUSTRALIAN BLEND 5
NATIVES, an exclusive
selection of our five
favourite vitamin rich and
antioxidant Australian
Native Ingredients:
Quandong, Kakadu Plum,
Desert Lime, Lilly Pilly &
Wattleseed, containing a
high content of Vitamin C
& fruit acids making it an
excellent promoter of the
production of collagen &
elastin in the skin.
Silver Screen
Ice Blonde Repair Serum
Exclusively formulated
with Organic Argan Oil
and Australian Lilly
Pilly Extract, rich in
Antioxidants, Essential
Fatty Acids and Vitamins
A, C & E to lock in
moisture and repair
damaged hair, while
protecting it from future
damage. Formulated with
the same Violet/Blue
Pigments showcased
in all Silver Screen
products, when used
in conjunction with the
complete range, will help
correct brassy, yellow
tones in Blonde, Grey
or Bleached hair. Colour
Safe Formulation with UV
Protection.
MADE IN AUSTRALIA | NATURALLOOK.COM.AU | INFO@NATURALLOOK.COM.AU | +61 8 8300 1999 |
NATURAL LOOK AUSTRALIA

ARTEC
CHEMICAL GROUP
MEETING THE
INDUSTRY’S NEEDS
More than thirty years ago, the Artec Chemical
Group established its core business in the plastic
and rubber industry. Today with their headquarters
in Hong Kong, there are 13 subsidiary companies
under the Artec Chemical Group, having
successfully expanded over the years into the
cosmetics chemicals sector and then into
cosmetics finished products production. The
four divisions of the Group now include raw
materials, packaging materials, contract
manufacturing of cosmetics products, and even
global distribution of wide range of skin,
personal, and hair care products.
A FUTURE OF SUSTAINABLE INNOVATION
In 2005, Artec Chemical Group ventured into the
business of nanotechnology and environmental
technology. When the particle size of a compound
changes from large to small, the physical and
chemical properties, like color, strength,
conductivity, thermal property or activity,
consequently change, making it possible to use
the compound in new applications. Today
Artenano Company Limited is a subsidiary of
our group that focuses Nanotechnology to
improve the quality of life in the future, including
indoor air quality, antimicrobial technology,
selective metal recovery, and UVCUT technology.
Artec vision
and strategy:
Improving
people’s
lives through
meaningful
developments.
Striving to
make the world
more beautiful,
healthier
and more
sustainable
through
innovations.
ABOUT US
Company Name:
Artec Chemical
Company Limited
Company Address:
Headquarters: 1101,
One Midtown, 11 Hoi Shing Road
Tsuen Wan, N.T., Hong Kong
Tel. +852 2543 2233
Website:
www.artechem.com
Managing Director:
Wicky Wong
International Business
Development Director:
Leon J.A.Van Keeken
General Manager:
Phyllis Hung
Project Manager:
Shirley Lee
Sales & Marketing Manager:
Daniel Cheung
14 BESTINASIA&AUSTRALASIA

RELIABLE KNOW-HOW AND SERVICE
Artec is not only a manufacturer for private labels
with tailor-made materials, but also a major raw
materials supplier for other production companies
in more than 80 countries, including cosmetics
chemicals, dyes and pigments, pharmaceutical
ingredients, nanocatalysts, and an extensive
range of organic chemicals. In 2009, the most
recent factory opened in Xiamen, China was
granted ISO 9001:2008 and GMPC certificates
for Europe and U.S. Artec offers OEM and ODM
services to customers worldwide.
BEAUTY FROM START TO FINISH
ARTEC GROUP Ltd is your expert for private
label and contract manufacturing, offering an
experienced team to assist you in developing
winning, profitable products under your own
private label.
Indeed, establishing a new brand or improving
existing brands could not be any easier. Artec’s
Private Label Manager works closely with
partners throughout the entire process: from
Concept, Formulation, Research & Development,
Chemicals & Ingredients, Brand designing,
Manufacturing, Packing and Shipping, the client
is assisted along every step of the process.
Our team can make special Custom formulas to
suit the client's demands or the client may
choose from a vast and impressive selection of
tried and tested, scientifically proven In-House
formulations, covering the entire spectrum of the
beauty and personal care industry.
REASONS WHY
Focus on sustainable
innovations
OEM and ODM services
Specialised in hair color, care,
and styling products
Complete contracting
of cosmetic products, from
raw ingredients to distribution
Extensive distribution network
in over 60 countries, especially
Asia and Greater China

ARTEC CHEMICAL GROUP
We strive to be 100% vegan and use as
many organic, naturally-derived ingredients as
possible. Today these types of products are
in great demand in our health-conscious
and sustainablility-oriented world market.
Furthermore, the R&D department is prepared
to provide the documentation necessary to
submit your products to the Ministry of Health
or similar authority in the client’s country for
regulatory approval. Packaging materials
produced by Artec include aluminum tubes,
glass bottles, hair color charts, plastics gloves,
spray bottles, and more. For the finising touch,
there is a talented team of graphic designers
eager to work with clients in the creation of
customized artwork and packaging in a large
array of labelling options and printing materials.
To complete the project, the logistics department
is specialized in handling all aspects of shipping
and receiving. Given their widespread reach,
Artec is capable of offering global distribution of
STAR
PRODUCTS
Bleach and
Color Cream
Bleach and Color
Cream allows lifts
and deposits color
in one simple step
with no-pre-bleaching
required. The cream
formulation excludes
the possibility
of inhalation of irritating
powders. Get vibrant
results in a wide varity
of fashion shades.
Hair Styling Powder
Series
Hair Styling powder
adds volume and texture
when hair is flat and
lifeless. Recommended
for any hair length
Thermo Color
Series
The Thermo Color
Series represents
a revolutionary
breakthrough
in ever-changing hair
color. When heated
or exposed to sunlight,
Artec Thermo Color
changes and then
returns to the hair’s
original color as the
temperature cools.
Available in a variety
of shades.
cosmetics and personal care products as well
as international brands, with a special focus in
Asia, especially in the Greater China Region.
Clients are also fully assisted in sorting through
regulations and preparing the required
documentation for both international and
domestic shipping. Deliveries can be either
DDP or DAP.
or texture, especially
fine, limp hair. This
product has a powdery
consistency for a
textured and matte
effect while maintaining
natural movement
and leaving hair soft
to the touch.
16 BESTINASIA&AUSTRALASIA

BEAVER
COSMETICS
BALANCING
HEALTH AND BEAUTY
Beaver Professional Brand is the professional
line of hair products under the Beaver Cosmetic
Co., Ltd. Since its establishment in 2002, the
company has continued in the spirit of
craftsmanship, upholding the mission of bringing
health, fashion and professionalism, with love
and caring, to each of our customers.
Indeed, in nature the beaver is constructive and
innovative, playing an important role in
maintaining the delicate ecological balance in his
own environment. This is why the beaver is the
symbol of this brand: to reflect the company’s
commitment to sustainable development and
diligence in protecting the earth.
ABOUT US
Company Name:
Beaver
Cosmetics
Co. Ltd.
Company Address:
Guangzhou BEAVER
Cosmetic Co.,Ltd.
Factory: No.5 Zhenxing
Rd., High-tech
Industrial Park,
Taiping Development
Zone, Conghua Dist.
GuangzhouCity,
China 510990
Tel. +86 20 36716536
Fax: +86 20 37940775
Email: sales2@beaver-cn.com
Website:
www.beaver-cn.com
Founded in:
2002
CEO:
Jacky Zhang
Main Brands:
Magotan, Tea Tree
Series, Marula Oil Series,
Argan Oil of Morocco
Series, Cherry
Blosson Series
Market Destinations:
USA, Canada,
Australia, France,
Poland, Ukraine,
Russia, India,
Malaysia, Vietnam,
Singapore, South Africa,
Middle East
BEAVER, NATURALLY!
Innovation with environmentally sound
production and development backed by
excellent service comprise the corporate
mission of Beaver, winning this brand an
excellent reputation on the international
market. The company firmly believes that only
the best organic ingredients can give truly
healthy and beautiful results. This means that
great attention is paid to the development and
production of organic products, with 80% of
the incredients derived from nature. Indeed,
Beaver Professional products start with the
selection of raw materials responsibly sourced
Jacky Zhang,
CEO of Beaver,
committed
to a sustainable
future.
18 BESTINASIA&AUSTRALASIA

REASONS WHY
Innovative, environmentally
friendly hair products
Responsibly sourced natural
ingredients
Less packaging, made
of recyclable materials
Beaver Professional
Magazine for partner salons
Production plant in
compliance with international
pharmaceutical, EU, and
USA GMPC construction
standards
ISO22716 quality
management system
Present in more than 50
countries and regions
around the world and the application of cuttingedge
technologies are standard practices.
Moreover, packaging is reduced and made of
recyclable materials to lower environmental
impact. Yet when it comes to fashion, Beaver
creates exclusive styles to meet the
individualised demands of different countries
and consumers worldwide.
CERTIFIED PRODUCTION
The Guangzhou Beaver Cosmetic Co., Ltd.
Factory was built in compliance with leading
industry standard production processes,
qualifying for the European and American
pharmaceutical companies GMPC certification
system and the ISO22716 quality management
system for professional beauty products.

BEAVER COSMETICS
裁 切 线
STAR
PRODUCTS
20 BESTINASIA&AUSTRALASIA
The plant covers more than 18,000 square
meters, boasting an ultraviolet air purification
system and control of micro-bacterial standards.
The production and R&D departments also rely
on advanced production, testing and measuring
equipment to ensure only the highest-quality
products.
Tea Tree Oil Series
Tea Tree Shampoo and
Conditioner strengthen
hair and repair the roots,
nourishing and scalp and
hair core. The properties
of Tea Tree Oil help to
sooth itchy scalp and
prevent dandruff and hair
loss, keeping hair healthy
and shiny.
Marula Oil Series
Marula oil grants a
natural anti-oxidants and
sun-blocking combination
to help eliminate free
radicals and maintain
healthy colour longer.
Marula Oil Shampoo
and Conditioner for
normal or dry hair brings
deep nourshing and
long-lasting moisturising
to dry and frizzy hair by
forming a protective film
on the scalp to protect
and repair hair.
The Marula Oil Hair Mast
nourishes and repairs
deep into the hair shaft
with proteins, leaving hair
smooth and silky.
Argan Oil of Morocco
Series
Rich in Vitamin E, Omega
3 and Omega 6 fatty
acids, Argan Oil protects
hair and colour, keeping it
smooth and shiny.
Especially suitable for
damaged hair.
Argan Oil of Morocco
Shampoo and
Conditioner repair
permed and coloured
hair with nutrients that
penetrate to the core for
long-term conditioning
to restore elasticity
and softness.
Argan Oil of Morocco
Treatment Serum
provides intensive hair
care to help resist
pollution, protect from
ultraviolet rays and
overheating. Helps to
prevent split ends and
repair damage caused
by perms and colouring.
Coconut Oil Series
Rich in natural antioxidants
and
betacarotene, as well as
Vitamins A, D, E, K, and F,
coconut oil help fight
sun damage and free
radicals.
Coconut Oil & Milk
Moisturizing Shampoo
and Conditioner for
normal and dry hair helps
lock in moisture and
repair damaged scales
for healthier, silkier,
shinier hair.
Cherry Blossom Series
Enriched with natural
Vitamins A, B, and E and
a unique Sakura leaf
flavonoids formulation,
keeps hair healthy and
bouncy. Anti-oxidants and
sunscreen also protect
hair from free radicals
and atmospheric agents
to protect hair colour.
Cherry Blossom
Shampoo and
Conditioner for oily hair
removes excess sebum
and balances the scalp
environment to
strengthen and repair
damaged hair, for a
refreshing shine without
weighing hair down.
Cherry Blossom Aroma
Mist refreshes hair
while controlling oil
and protecting from
UVA/UVB rays.

FOLLIZIN
RESEARCH INC.
AN ENLIGHTENED APPROACH
TO HAIR & SCALP TREATMENTS
Leo Leong started his career as a hairdresser
more than 47 years ago and has been a
professional hair care distributor since 1993.
He has always sought out innovative ways to
increase and stabilize the business of hair
salons. As early as 1993, 2 international 6-star
spa resorts in Thailand - The Banyan Tree and
Chiva Som - approached Leo to train their
therapists on hair and scalp spa services. At
that time there were no scalp care products
available, but that did not stop Leo from coming
up with innovative ideas after learning about the
resorts’ face and body spa services. From then
on Leo has dedicated his efforts to the scalp
and hair care market and learning everything he
can about it.
In 1995, Leo became the first Asia Distributor for
a top U.S. scalp care brand and also became
Leo Leong's
first-hand
experience spurred
him to develop
revolutionary
in-salon scalp
treatments.
ABOUT US
Company Name:
Follizin Research Inc.
Company Address:
Global Headquarters:
68 Kallang Pudding
Road #06-03,
SYH Logistics Building,
Singapore 349327
Tel. +65 6743-5218
Email: enquiry@follizin.com
Website:
www.follizin.com
Started in:
2006
International Director:
Leo Leong
their international trainer for the Asia Pacific
region, inspiring him to focus on developing the
scalp care market in hair salons. It was a
challenging task, as hairdressers are creative
people and are not particularly keen on "noncreative”
services. He also noticed that most
hair salons tended to focus on their customers’
scalp problems and overpromising on the
treatment results, as they were encouraged to do
by most hair and scalp care product companies.
And even when salons changed product brands,
they continued to make empty promises, the
consequence was damaging their clients’ trust
instead of building a solid relationship with them.
THE BEGINNING OF FOLLIZIN
Leo recalled his experience with the 2 spas in
Thailand, where he noticed that the scalp
services were offered to the spa resort
customers as a wellness service instead of a
problem-solving service. Over the years, he also
realized that the professional hair care
businesses marketed products focusing on
treating scalp problems but there was never
really a brand that fully focused on promoting
scalp health maintenance. After learning and
gathering more information on skin health and
skin care, he began his search for a scalp care
range that is like a skin care range. After all, he
reasoned, our face is an extension of our scalp
skin, and it is essential to pay as much (if not
more) attention to our scalp.
In 2005, he found a U.S. laboratory developing
products for aesthetic doctors and the first scalp
product they came up with was a night serum.
22 BESTINASIA&AUSTRALASIA

REASONS WHY
Similar to night serums for the face, this is an
intensive multi-functional product that greatly
improve the scalp skin while the body is resting.
Today this product, Intensive Follicle Energizer,
has gone through multiple advancements over
the years and remains as one of the best-selling
products in the range. It has also won the most
hair awards from Harper’s Bazaar, Cosmopolitan,
Women’s Weekly and other lifestyle magazines.
As there was only one product at that time from
Follizin, Leo requested the master distribution
rights covering the entire Asia Pacific region.
SKIN CARE FOR THE SCALP
This slogan has become the essence of the
brand. Follizin started in 2006 and grew from
one product to a full range for both in-salon
services as well as home care. Follizin products
are SLS, SLES, parabens and alcohol free. All
products are of skin care grade, made with
similar skin care technologies, and made
mostly from natural plant ingredients that can
be found in the finest facial products. Even the
in-salon scalp services are aptly named as
scalp facials due to the similarity to facial
services provided in beauty salons. Promoting
the concept of taking care of the scalp as one
would take care of the face became the biggest
focus for the brand, making it stand out from
other scalp care products.
CHINA – THE MOST CHALLENGING MARKET
When Leo started marketing in the region,
everyone told him that China was the most
promising market, not only in terms of size, but
also because it was the fastest emerging
Extensive experience
and understanding of the salon
market and hairdressers.
The brand is a Hair as well as
Beauty Salon exclusive concept.
Unique brand position with
unique concepts.
Highest value returns
and frequency.
Immediate increase in business
turnover with existing salon
client base.
Creates new and long-term
business opportunities for Hair
and Beauty salons.
Enable salons to have better
customer loyalty.
Complete support for
distributors from education
to salon penetration plans.
economy with a very vibrant and active hair
industry. However, it is still one of the most
challenging in terms of red tape when it comes
to product registrations, and bad practices in
the salons when it comes to scalp and hair
care. Determined to tackle the most challenging
market, China became one of the first
destinations he chose to focus on.

FOLLIZIN RESEARCH INC.
STAR
PRODUCTS
Training became a big part of the work to be done
and together with his China team, they
successfully changed the concepts and the
marketing approach of the salons that they work
with in China. Today there are many fine salons in
China with very well managed and professionally
run scalp spas that can truly rival some of the
best in salons around the world. Their training in
China has also evolved to curriculum courses
that dedicated therapists must attend and pass
a final exam in order to become a Follizin spa
therapist. The Follizin team in China is able to
provide everything a salon would need to run a
successful scalp spa. Results have also shown
that some salons earn up to 40% of the total
salon turnover from their scalp spa alone.
Besides China, Follizin is also very successful in
Singapore, Hong Kong, Malaysia and Thailand.
Balancing Cleanser and
Balancing Moisturizer
Unique hydro-lipid
balancing and
moisturizing technologies
to balance over-active
sebaceous glands without
using strong surfactants.
Intensive Follicle
Energizer
Award-winning night
serum with highly
effective technologies
that stimulates the scalp
skin to continuously
produce type 1 and
type 3 collagen for Age
Freeze effects. It also
helps to create a perfect
environment for healthy
hair growth while you
sleep.
Essential Scalp Toner
Award-winning alcohol
free, moisture
enhancing Scalp Toner
that acts like
a face toner locking
in essential moisture
on the scalp.
Scalp Pure
The first Anti-Pollution
treatment that detoxes
your scalp by drawing
out impurities, toxins,
pollutants and other
chemicals from the
scalp skin.
2018 – MILESTONE ACHIEVEMENT
With this successful and unique concept, Leo
started to negotiate for the distribution rights of
the brand globally. In 2018, a favorable settlement
made Leo a partner of the brand, free to focus on
the global marketing of Follizin, while product
development and manufacturing remain with the
laboratory. This would ensure that both parties
continue to do what they do best to bring the
brand to the next level of success. Today, Follizin
is focused on looking for more international
partners to share the success of the Follizin
scalp care story.
24 BESTINASIA&AUSTRALASIA

S k i n C a r e f o r t h e S c a l p

LEPACHU
MOMENTUM THROUGH
QUALITY & INNOVATION
Lepachu is a world-famous company
specializing in the manufacture of distinctive
education and competition mannequin heads
and have been highly praised for advanced
designs and unsurpassed technical quality
for almost 50 years. Lepachu is a family
business. Mr. Pang Kam-Chiu, Founder &
Chairman, studied Chinese Literature in
Guangxi Normal University in China and
entered the hair industry in 1970. His son,
Mr. Alan Pang, President, holds a Bachelor of
Arts, BA (Hons) from University of Toronto,
Canada. Since its inception, Lepachu has
developed a very close partnership with both
the Founder of Pivot Point International, the
late Leo Passage, and current Chairman &
CEO Robert Passage; two generations with
nearly 50 years of mutual commitment, not
only in business, but also in friendship.
The senior management team boasts great
expertise and creativity. A large number of
employees and frontline managers have been
contributing to the company for over 20 years.
They are loyal and committed to the corporate
culture of “Truth and Trust”.
The company manufactures the best hair and
tools for the professional beauty industry, as
well as established cosmetology academies
in Hong Kong and China, cultivating the next
generation of hair designers. Moreover,
Lepachu are active industry advocates.
ABOUT US
Company Name:
Lepachu Ltd.
Company Address:
Unit 1-6, 6/F., Blk. 2,
Nan Fung Industrial City,
18 Tin Hau Road,
Tuen Mun, N.T.,
Hong Kong
Tel. 852 24557322
Fax: 852 24557383
Email: info@lepachu.com
Website:
www.lepachu.com
Started in:
1986
Founder:
Mr Pang Kam-chiu
FOCUS: THE NEXT GENERATION
The core value of Pivot Point is and always
will be to exceed learner and customer
expectations. The company philosophy was
founded on the notion that, in order to boost
industry standards, an effective client-centric
education system is of the utmost importance.
Each new generation of beauty professionals
must develop both basic and advanced skills
on human-like mannequin heads; understanding
various hair textures, growth direction and
special-care circumstances. Pivot Point
mannequin heads allow hairstylists to
experiment with hair colour to achieve a
desired creative result and provide competition
participants with the ideal tool for practising
and perfecting their performance.
26 BESTINASIA&AUSTRALASIA

All competition styles were designed
by Alex Lai, Hong Kong and
Qing Yun She International, China.
REASONS WHY
Consolidated Expertise and
Quality Products Recognised
Worldwide
Strong Focus on The Needs
of Education and Competitions
Advanced Designs
and Cutting-Edge Technologies
Commitment to sustainability:
SA8000 - Social Accountability
International Certification
ISO9001 Quality Management
Certification since 2005
A SUSTAINABLE FUTURE
Lepachu is a people-oriented corporation, which
indeed also implies that relentless efforts have
been taken to preserve the environment and
substantial resources have been invested to do
so. This accountability to both people and the
environment is why worldwide haircare
manufacturing organisations and their advanced
education academies and premium salons rely
on Pivot Point to supply their educational hair
needs. Lepachu is proud of their manufacturing
standards, as they have been in possession of
SA8000 Social Accountability International
Certification and ISO9001 Quality Management
Certification since 2005, demonstrating the
company's commitment to comply with
China’s very strict environmental laws and
regulations. To reach the rigorous standards
of Pivot Point, Lepachu continues to exceed
the brand's expectations.
Pivot Point's aim is to act responsibly for
future generations, regardless of the higher
production costs involved. Environmental
sustainability and education innovation are
fundamental to the corporate mission.
In 2002, Pivot Point and Lepachu successfully
designed and manufactured the first foamfree
educational mannequin head, achieving
multiple patents in various countries, and
obtained recognition as a global consciousness
hair enterprise.

LEPACHU
THE CHOICE OF COMPETITIONS
Competition can be seen as an extension to
education and Pivot Point has always been
supportive of various types of competition.
From 1990 onward, the OMC HairWorld
Competition endorsed Pivot Point mannequin
heads to be used in the event. From 2001
onward, Pivot Point was once again chosen by
the WorldSkills organization as the sole
sponsor of mannequin heads to be used in
the competition. More recently, Pivot Point
sponsored the WorldSkills China competition
held in Shanghai. The company firmly believes
that all participants in any and all competitions
should be provided with the best, human-like
mannequin heads possible, so as not to
compromise their performance.
Pivot Point mannequin heads are just what
hairdressers need to plan and practise
inspirational looks for international competitions.
STAR
PRODUCTS
Pivot Point Mannequin
Head
Pivot Point Mannequin
Heads are available
in a wide range
of skin tones and
varying hair colours
and lengths, male
(with beards) and
female, allowing
hairstylists to formulate
hair colours before
moving onto cutting
and styling.
Head-forms are
also available with
Snap Caps, an
environmentally
conscious hair cap
solution that releases
with a simple turn
of a key. Then
a user-friendly
hair-to-head form
alignment makes
attaching the new hair
cap quick and easy.
Turn the key back into
place to secure and
start a new project.
The universal Tripod
with Swivel Base
Rotating 360° to view
designs from all angles;
you can work in the
round without having
to take a step. There
is an easy open-locking
system to rotate
or lock in one place
and telescopic legs
for adjusting height
with no need for tools.
There is even
a carrying case
for travel.
28 BESTINASIA&AUSTRALASIA

PRESTO
INDUSTRIES
RESEARCH & CRAFTSMANSHIP
THE FUTURE OF COMBS
Established in 1961, Presto Industries is a
pioneer in premium hair tools as well as
leading manufacturers and global suppliers
of professional hair combs worldwide. Over
the years, the company has grown its portfolio
from combs and brushes to hair tools for
hairdressing businesses and retail trade.
Driven by a strong belief in technology and
innovation, personal and professional product
lines are being expanded to match and
surpass the highest international standards.
Today, the Presto brand and products stand
for the fi nest in quality, technology and style,
earning an unmatched reputation as
professional, luxury combs. Recently, the
Pegasus brand of professional styling tools
was introduced. Backed by years of R&D,
stringent product evaluation and technology.
ABOUT US
Company Name:
Presto Industries
Company Address:
215/216 ,Vasan Udyog Bhavan, Second Floor,
Off SB Marg, Lower Parel (West), Mumbai -13
Maharashtra, India
Tel. +91 22 43151400
Email: sales@prestocombs.com
Website:
prestocombs.com/pegasushairtools.com
Founded in:
1961
CEO & Founder:
Shahzad Qadir
Factories:
2 state-of-the-art facilities of over 25,000
square feet
Production Capacity:
350,000 pieces per month
Main Brands:
PEGASUS 100% hard rubber, ebonite combs,
acetate combs (OEM)
Main Export Destinations:
Australia, Hong Kong, China, Russia, Turkey,
Colombia, Mexico, Chile, UK, Italy, Spain, Germany,
France, South Africa and USA
30 BESTINASIA&AUSTRALASIA
Shahzad Qadir, Managing Director of Presto
Industries proudly practices a hands-on
approach to his family's business and is
backed by a carefully vetted team of experts.

REASONS WHY
These combs are handcrafted with 100% hard
rubber - ebonite using Flexinite technology for
infinite styling ease. The company is SA8000-
2014 compliant and ISO 9001-2015 certified.
DESTINED FOR GROWTH
In 1961, Lookman Qadir founded Presto
Industries and started manufacturing combs
in 1977. After all, he came from a family
lineage that had been dedicated to the craft
of combs for over a century. The company
soon launched its first series of superior
acetate combs. In 1995 the company
embarked on a mission to create combs that
were versatile, stylish and could manage any
hair type and styling need.
After years of research, development, product
evaluation, testing, re-testing, looking at
global hair textures and climatic conditions,
Pegasus was born in 2012, the Company’s
first hard rubber combs with Flexinite
technology. Pegasus, the brand, was offcially
launched at Cosmoprof Hong Kong, 2013. As
of today, over 200 employees work at Pegasus
HQ in Mumbai, India with a handpicked team
devoted solely to R&D, quality control and
technical missions.
Over 100 years of business
experience
Driven by R&D and technology
Two state-of-the-art facilities and
a dedicated team
Wide range of acetate and 100%
hard rubber, ebonite Combs
FLEXINITE and GLAM LOCK
technologies
Backed by R&D to create
innovative combs and brushes
in almost any material and style
desired
Private label packaging
Marketing support for exclusive
distributors
100% Transparent Company
Policy
From
the MD’s desk
I feel privileged to personally introduce you
to my company Presto Industries and my star
brand PEGASUS 100% hard rubber, ebonite comb
using Flexinite technology. We are a family run
business with over 100 years of know-how in hair
and styling, yet with the energy and passion of a
start-up. Driven by R&D and technology. our ideas
and ambitions are limitless, and we are committed
to adding value and profits to your business,
both through PEGASUS and as a private label
manufacturer. You can rest assured that I am directly
involved in every decision, every research study, every
business negotiation, and am ably supported by
a team of handpicked experts. I am excited about
the future and 100% committed to my growing
network of partners in OEM and in distribution.
Shahzad Qadir
MD, Presto Industries

PRESTO INDUSTRIES
STAR
PRODUCTS
EXPANSION PLANS
PEGASUS 100% Hard Rubber – Ebonite combs
with FLEXINITE technology are backed by a strong
marketing and communication support team,
created to empower distributors and to power
the brand ahead in both B2B and B2C. The brand
is supported by educational and value added
videos on YouTube, as well as, impactful and
targeted social media campaigns on Facebook
and Instagram. PEGASUS comes with world
BloStyler
Innovative styling
combs with curved
claw shaped teeth.
For blast drying
or styling. It works
amazingly
to open up curls.
Barberite Skull range
For never before
precision in male
barbering and beard
grooming. In edgy,
trendy designs.
Flexinite
Transforming everyday
standards in hairstyling.
The new and improved
Pegasus combs crafted
from hard rubber
with Flexinite
Barberite
Gentle, perfectly rounded
teeth that breeze through
a man’s mane, delivering
unmatched precision
every time.
Affro
Combs so sturdy, they
can comb through even
the toughest Afro-
American hair without
breaking.
Moocho
Male grooming combs
crafted with infinite
precision, ensuring that
beards and moustaches
have the smoothest
comb through.
Moocho
BioStyler
FlexiColour
Pegasus hard rubber combs
class packaging and innovative and easy to
transport display units. Designed for easy pull
and pick up, the display units are lightweight and
attractive. The brand offers a range of collaterals,
like leaflets, fun badges, posters and customised
advertising support for both immediate and longterm
impact on sales, all designed to ensure
substantial profits.
technology are
sensitive to changing
temperatures.
Each of the smooth
perfectly rounded
teeth gives smoother,
sleeker results.
32 BESTINASIA&AUSTRALASIA

TAI WAH
SERVING THE NEEDS
OF HAIRDRESSERS
Tai Wah Distributors was founded in 1956 as
a partnership and reincorporated as a private
limited company in 1971, operating as a
regional Distributor in Professional Hair and
Beauty Care Products and introducing prestige
brands to regional markets.
Then in the late 1990s, Tai Wah Distributors
entered the Chinese market also with a view to
setting up manufacturing facilities there. With
the professional expertise and know-how gained
as distributors, the company decided to venture
into the development of professional hair and
beauty tools and equipment in 2001, leading to
the founding of the TUFT brand.
Ever since, TUFT has grown and evolved, working
closely with both end consumers and our
distributors worldwide to design and manufacture
a wide range of professional hair & beauty tools
and equipment, as well as accessories, to serve
the needs of hairdressers and beauty therapists.
TUFT was created to provide innovative machines
and tools for the hairdressers and beauty
therapists using the latest technologies
available. Tai Wah Distributors Pte Ltd. has been
Toh Kok Swee,
Managing Director
of Tai Wah.
ABOUT US
34 BESTINASIA&AUSTRALASIA
Company Name:
Tai Wah Distributors
Pte. Ltd.
Company Address:
TUFT
701 Sims Drive #03-06 LHK
Building Singapore
Singapore, 348574
Tel. (+65) 6287 1919
Fax (+65) 6280 4835
Email: tuft@tuftintl.com
tw_maisyfoo@taiwah.biz
Website:
www.tuftintl.com
Started in:
1956, becoming an Ltd. In 1971
Managing Director:
Mr Toh Kok Swee focuses
on technological innovations to
improve the hairdresser's work
Leading Export Destinations:
Singapore, Malaysia, Thailand,
Indonesia, Hong Kong, China,
Japan, Poland, Germany, Poland
and the Middle East
Just some of the many
products produced
under the TUFT brand
name and under
contract manufacturing
agreements.

REASONS WHY
Decades of experience in both
distribution and manufacturing
of professional hair care tools
and products
Strong focus on Research
& Development
Breakthrough technologies
to facilitate and improve
the work of hairdressers
Focus on both performance
and design
Excellent worldwide distribution
channel
Participation in international
trade fairs
serving professional hairdressers and beauty
therapists for the past many decades and thus,
We understand the needs of these people.
Participation in international trade
fairs boosts visibility and brand name
recognition worldwide.
INNOVATION AND TECHNOLOGY
In 2016, Tai Wah Distributors established a
Product Development Center where a team of
engineers works closely with production
engineers and special consultants to develop
and produce professional hair equipment
using the latest innovations and technologies.
Tai Wah Distributors take product concept
and design seriously, ensuring that their
products have a strong aesthetic appeal amd
are user-friendly for market professionals.
By actively participating in trade shows like
Cosmoprof Worldwide, Beautyworld Dubai etc.
Tai Wah Distributors not only manage to bring
products to a global level, but also exploits
opportunities to speak to trade professionals
directly to gain a better understanding of their
needs. The information obtained is then used
to orient product development efforts.

TAI WAH
STAR
PRODUCTS
TUFT 8003
Hair Dryer
The world’s first freevoltage
hairdryer with
infrared light and an ion
generator that is defined
as a breakthrough for
hairdryers. Although dual
voltage hairdryers are
already widely available
on the market, most of
them require switching
to and from 110V and
230V. To eliminate this
need, TUFT decided to
use a PCB to effectively
convert a hairdryer into a
dual voltage appliance.
TUFT Galaxy
This hair dryer delivers
the ultimate features
that professional
hairdressers have always
sought out – light-weight,
quiet yet powerful and
energy saving. A cuttingedge
brushless motor
increases the lifespan of
the engine to 10-fold
that of a standard AC
motor for a total of
10,000 hours of drying
time. The TUFT Galaxy
provides the same
airflow and heat as a
2400W dryer while
running at 1600W,
reducing drying time
70%.
TUFT Ultima
A multi-function hair and
scalp machine that
makes it possible to do
in-salon treatments and
speed up hair color
processing, as well as
offer Red and Blue
Chromotherapy for Scalp
Treatment. There is an
optional ozone function
to help eliminate
unpleasant chemical
odours from chemical
treatment and it can
also be used to treat
dandruff by the
eliminating bacteria on
the scalp.
TUFT Modular Trolley
After having observed
how hairdressers
struggle with 3-meter
long electrical cables of
hairdryers, curlers and
hair irons, with this
trolley they only need an
extension cord plugged
tothe mains and
connected to the trolley
through a socket at its
base. This way, instead
of walking to and fro to
plug and unplug these
tool, hairdressers have
electrical sockets within
easy reach.
C
M
Y
CM
MY
CY
CMY
K
Designed to be easily
assembled without
the need of any tools
and a built-in resettable
circuit breaker for
safety reasons.
The hairdresser can
personalise the trolley,
deciding on the number
of drawers and
the height.
36 BESTINASIA&AUSTRALASIA

VENUS SKIN
& HAIR LABORATORY
AT YOUR
SERVICE
Venus Skin & Hair Laboratory Ltd. was founded
as a modern facility for the development, design,
production, sales, training, services, and OEM/
OED processing of hairdressing products.
Boasting a total of 26 production lines in two
separate production plants, the annual output of
a variety toiletries (hair care, perms, colour,
personal care), essences, and hot dyeing
amounts to an estimated 6.5 million euro.
Production is matched by a total of 9,000 sq.m
of warehouses and a shipping capacity of up to
5000 pieces per day. The diligent application of
stringent quality control processes have earned
the company US FDA CFSAN and ISO 22716
certification. All of these characteristics make
Venus Skin & Hair Laboratory Ltd. an ideal OEM/
OED partner for cosmetic manufacturing
contracts.
PANTONE 259 C
BLACK
REASONS WHY
Two modern production facilities
High production capacities
US FDA CFSAN and ISO 22716
certification
OEM/OED services, from
formulation to distribution
ABOUT US
Company Name:
Venus Skin & Hair Laboratory Ltd.
Company Address:
Block 2, No, 19 East Side Road, West Second
Ring Road, Leping Town, Sanshui District,
Forshan City, Guangdong Province, P.R. China
Founded in:
2006
38 BESTINASIA&AUSTRALASIA

TRUE 5
REVOLUTIONARY
RESEARCH
It took 3 years of research, relentless testing,
and evaluations by hairdressers for a
Japanese, German and American R&D Team
to develop True 5 Alkaline Hair Color, especially
suitable for Asian hair. The essence of nutmeg
penetrates into the hair to help moisturise
and repair hair, prolonging color durability.
True 5 Alkaline Hair Color has also replaced
the unpleasant odour with notes of lemon
and blood orange, with a delicate and feminine
lavender core and romantic notes of oriental
fragrances.
REASONS WHY
Alkaline color system
to reduce irritation
Specifically formulated
for Asian hair
No unpleasant odours
Reduced damage to hair
Resists fading
Worldwide distribution
STAR
PRODUCTS
ABOUT US
Company Name:
True 5
Tel. +86 021 50410380 / +86 13122470451
Email: 5923080100@qq.com
WeChat Official Account:
TRUE-FIVE
Multi-Color Group
A wide variety of colors
ranging from natural to
light tones that allow rich
colors to be obtained.
Tuning-Color Group
The solution to a number
of technical issues, the
color available in this
line can be adapted
to achieve the desired
results by combining
them with color creams
of the Multi-Color Group.

COLONNA
A NATURAL
CLASSIC
The Colonna brand collaborated with the German
Pro-Beauty Research Institute to explore the use
of the pearl as an active ingredient in hairdressing
products. The raw materials – Tahitian South Sea
pearls - are sourced from the most beautiful
island in the world, Tahiti. The pearl nourishing
liquid is extracted using a low-temperature
hydrolysis technology of active enzymes and can
form a protective film to repair hair both inside
and out. Colonna products comprise permanent
additives to restore over-processed and damaged
hair, as well as coloring and styling products.
Breakthrough products using South
Sea Pearl extract
US FDA CFSAN GMPC
(Good Manufacturing Practice
Cosmetics) Certification
ISO 22716 Certification
Strategic Partner of Asia
Hairdesigner Association
Exclusive Product for Asia
Hairdesigner Association
REASONS WHY
STAR
PRODUCTS
Pearl Hair Care Series
Products in this series
can quickly penetrate
hair cells, delicately
providing plenty of
moisture and nourishing
elements to help repair
hair. The liquid extracted
from the pearls forms
a protective film to
eliminate tangles and
leave hair smooth
with a lustrous
ABOUT US
pearlescent shine.
Company Name:
Colonna
Colonna Pearl Shining
Tel. +86 020 83837205
Perm Series
Email: emma_0322@163.com
The pearl liquid can
effectively reduce
Website:
damage during the
www.colonna08.com
perming process,
40 BESTINASIA&AUSTRALASIA enhancing the care of
hair, improving texture
and gloss, while adding
pleasant fragrances
and prolonging the
durability of the
service. It’s nourishing
neutralizer adds threedimensional
elasticity
and softness for myriad
styling possibilities.

2019/2020
CALENDAR
INTERNATIONAL
EXHIBITIONS
IT’S FAIR TIME!
2019
JULY
28-30
COSMOPROF
NORTH AMERICA
Las Vegas (USA)
www.cosmoprofnorthamerica.com
SEPTEMBER
7-10
BEAUTY FAIR
São Paulo (Brazil)
www.beautyfair.com.br
14-16
MCB BY BEAUTÉ
SÉLECTION
Paris (France)
www.mcbbybeauteselection.com
20-22
BEAUTYDAYS
POLAND
Warsaw (Poland)
www.beautydays.pl/en
OCTOBER
5-7
SALON
INTERNATIONAL
London (UK)
www.salonexhibitions.co.uk
18-20
SALON LOOK
INTERNACIONAL
Madrid (Spain)
www.salonlook.ifema.es
NOVEMBER
12-15
COSMOPROF ASIA
Hong Kong (HK)
www.cosmoprof-asia.com
22-24
SALON LOOK
Chile (South America)
www.salonlook.ifema.es
2020
FEBRUARY
24-26
BEAUTY ASIA
Singapore
www.beautyasia.com.sg
MARCH
7-8
TOP HAIR
Düsseldorf (Germany)
www.top-hair-international.com
13-16
COSMOPROF
Bologna (Italy)
www.cosmoprof.com
18-20
AMERICA’S
BEAUTY SHOW
Chicago (Usa)
www.americasbeautyshow.com
28-30
COSMOBEAUTY
Barcelona (Spain)
www.cosmobeautybarcelona.com
MAY
31 May-2 June
BEAUTYWORLD
MIDDLE EAST
Dubai (UAE)
www.beautyworld-middle-east.
ae.messefrankfurt.com/dubai/
en.html
42 BESTINASIA&AUSTRALASIA

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