The Best Corporate Event Management Companies [ Business Magazine ]

Editorial
SOCIAL MEDIA:
The Best Marketing
Solution for Events Worldwide
In today’s world, live conferences, meetings, and events are
becoming more important than ever to establish a personal
touch point. The portrayal of the company in an event or a
meeting is the image it carries over; it portrays the firm belief and
true values of the companies and makes a lasting impression on
the audience. For successful events, it is very important to have
proper marketing of events in order to reach maximum attendee.
Social media and event marketing have two
things in common they are the effective and
best way to create long lasting and
Social media is meaningful relationships. Social media can
be effectively integrated into every aspect of
here. It’s not
the event management industry.
going away; not a
passing fad. Be
where your
customers are: In
Social Media
There is more to social media than hashtags,
selfies, and Instagrammed lunches. Social
Media is the answer to all questions of event
planners who are looking for unique and
creative ways to enhance engagement. It is
the most groundbreaking and comprehensive
channel of communication between human
beings. It gives a voice and platform to
anyone willing to engage.
Abhijeet Kakade
Editor
Posting a picture, catchy hashtag, use of multiple social networks,
creating a contest, videos, ads are some of the ways that promote
events on social media platforms. These platforms can turn a local
event into a viral sensation. Platforms like Twitter, Facebook, and
LinkedIn, YouTube can be excellent ways to promote events.
Every social media platform serves a different purpose. Facebook
is all about engagement while Twitter is about reactions and
conversations. It is important for an event planner to choose the
right social media platform to reach the right people.
The future of the event management industry only promises to be
better, bigger and brighter. The sustained increase in the number of
events has triggered the market, which has evolved into a multibillion
dollar industry. With more challenges, comes competition
and the human mind performs better in such circumstances,
leading to further expansion of event and brand activation industry
in India.