The 10 Most Trusted Public Sector Solution Providers 2018 [ Business Magazine ]

Why Supermarkets
Need to Talk to
Millennials in
Their Language
About the Company
The word millennial has been
thrown around carelessly for
a while now but only a few
have understood the significance of
what this means. They are not the
loud and self-absorbed demographic
that the media has made them to be,
but rather a highly intelligent, welleducated,
multitasking generation
with a spending power of close to
$3.39 Trillion in 2018, according to
Oracle.
So who are they, and why do they
matter? Millennials are those born
between 1977 and 2000. 1 in 4
millennials are parents today, and are
2.5 times more likely to adopt a new
technology compared to their older
counterparts. Millennials are a
generation of smartphone wielders,
and the growth on the reliance of
mobile applications that save time is
on the rise. According to Edelman
Digital, 42% of millennials have
already made purchases using their
smartphones.
InstaShop is the easiest
way to order groceries
and have them delivered
to the customer’s
doorstep in less than 30
or 60 minutes average
time depending on the
location. The organization
offers a convenient and
seamless grocery
shopping experience that
frees its clients from the
unavoidable chore of
heading to the
supermarket with all the
challenges they may face
there. The result?
Customers get much
more time to enjoy doing
the things they love the
most with the people they
love the most!
How you communicate is as
important as what you
communicate
A conversational tonality that is
accessible and human is what
connects the millennials to a shop
and brand. By taking a more personal
approach ad campaigns, customers
can feel more valued. Rather than
just talking to the masses, brands that
have started using social media
networking pages to advertise their
products are able to communicate
directly with individuals.
Intelligently persuasive content will
inevitably attract an audience. It’s
this type of audience that will also be
interested in future content pieces
and accept the brand as a trusted and
informative source of wanted
information. This long term
relationship can then be dotted with
compelling reasons to purchase and
convert readers to buyers.
28 December 2018|