The 10 Most Trusted Public Sector Solution Providers 2018 [ Business Magazine ]

More documents

Recommendations

Info

Why Supermarkets Need to Talk to Millennials in Their Language About the Company The word millennial has been thrown around carelessly for a while now but only a few have understood the significance of what this means. They are not the loud and self-absorbed demographic that the media has made them to be, but rather a highly intelligent, welleducated, multitasking generation with a spending power of close to $3.39 Trillion in 2018, according to Oracle. So who are they, and why do they matter? Millennials are those born between 1977 and 2000. 1 in 4 millennials are parents today, and are 2.5 times more likely to adopt a new technology compared to their older counterparts. Millennials are a generation of smartphone wielders, and the growth on the reliance of mobile applications that save time is on the rise. According to Edelman Digital, 42% of millennials have already made purchases using their smartphones. InstaShop is the easiest way to order groceries and have them delivered to the customer’s doorstep in less than 30 or 60 minutes average time depending on the location. The organization offers a convenient and seamless grocery shopping experience that frees its clients from the unavoidable chore of heading to the supermarket with all the challenges they may face there. The result? Customers get much more time to enjoy doing the things they love the most with the people they love the most! How you communicate is as important as what you communicate A conversational tonality that is accessible and human is what connects the millennials to a shop and brand. By taking a more personal approach ad campaigns, customers can feel more valued. Rather than just talking to the masses, brands that have started using social media networking pages to advertise their products are able to communicate directly with individuals. Intelligently persuasive content will inevitably attract an audience. It’s this type of audience that will also be interested in future content pieces and accept the brand as a trusted and informative source of wanted information. This long term relationship can then be dotted with compelling reasons to purchase and convert readers to buyers. 28 December 2018|
Industry Insight About the Author John Tsioris Founder & CEO Mobile grocery shopping is now the next big trend A 30-year old working mother comes home to a crying baby, and remembers that she needs to purchase milk. She quickly whips out her phone and places an order from the nearest online grocery shop without the hassle of calling, communication mishaps, and cash withdrawals. To connect with this rising smart demographic, brick and mortar supermarkets cannot simply rely on traditional industry techniques that were prevalent in the 1990s and the 2000s. In that period, marketing was done through conventional techniques of leaflet distributions, and general word of mouth. But this has shifted slowly but surely. A reputation of a brand or a supermarket may in fact be dictated solely based on whether they have an online presence or not. A trending on-demand app culture has been taking over the millennial generation. In 2015, online grocery sales in US alone amounted to $7 billion, and is expected to rise to $18 billion by 2020. Convenience and reliability is the critical factor that keeps this generation loyal. InstaShop, a UAE based online grocery delivery app backed by Souq.com, Jabbar Internet Group, and Venture Friends who partner with local supermarkets and brands, noticed that those who have downloaded the apps order at least once per week. John Tsioris is the Founder and CEO of InstaShop, the leading on demand grocery shopping app in the GCC, operating in the region since 2015 and having been nominated for two consecutive years as one of the most promising startups in the Arab world by Forbes. InstaShop is present in 4 countries & expanding. The platform allows users to access their nearby supermarket directly through their mobile app and shop for groceries with delivery straight to their door in 30 to 60 minutes depending on location. in 2016, Souq.com invested In Instashop. Limited push notifications on phones with regular discounts has been quite successful in increasing grocery purchase. However, too much of that, and the user may uninstall the app. At the end, brick-and-mortar groceries and supermarkets need to build a new content strategy and partner with online delivery shopping applications that will help to transition to this new era of digital delivery options to ensure existing demographics are not missed out on. MM 2018| December 2018| 29
Page 1: www.insightssuccess.com December 20
Page 5 and 6: “The 10 Most Trusted Public Secto
Page 7: Contents Articles 18 Market Dashboa
Page 10 and 11: SUBSCRIBE T O D A Y READ IT FIRST N
Page 14 and 15: The Revolution of our Roads Driving
Page 16: About Powerloop How Vehicle-to-Grid
Page 19 and 20: pop-ups. It allows stakeholders to
Page 21 and 22: Market Dashboard Although the commu
Page 24 and 25: THE FUTURE IS HERE Predictive Analy
Page 26 and 27: Valor Systems, Inc: Redefining the
Page 32 and 33: ECO-FRIENDLY Strategies for A BETTE
Page 34: landscape irrigation. In addition,
Page 37 and 38: Give a detailed description of your
Page 39 and 40: Leadership Viewpoint surveillance c

The 10 Most Trusted Public Sector Solution Providers 2018 [ Business Magazine ]

Create successful ePaper yourself

Delete template?

Save as template?