ITB Berlin News 2019 - Review Edition
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19<br />
BROUGHT<br />
TO YOU BY<br />
Arie Linsker<br />
CEO and COO, JetaLimo<br />
Delivering luxury to a<br />
broader demographic<br />
JetaLimo targets<br />
glamping and family<br />
travel<br />
Paul Gorman<br />
Senior Manager – Owner<br />
Engagement, Luxury Escapes<br />
<strong>ITB</strong> <strong>Berlin</strong> <strong>News</strong> spoke to Arie Linsker, CEO and COO at<br />
JetaLimo. We asked him about his company and focus at<br />
<strong>ITB</strong> <strong>Berlin</strong>.<br />
JetaLimo is a fast track and<br />
transfers integrator connecting<br />
travellers and agencies to its travel<br />
suppliers across the globe<br />
What are the main trends you are<br />
seeing in terms of buyer demand?<br />
There is no easy way to pre-book<br />
a transfer in advance at a remote<br />
location. JetaLimo was the first to<br />
introduce the real-time, seamless<br />
booking of this great airport<br />
solution. To date we cover over<br />
275 airports and only a handful<br />
of competitors have joined in<br />
the auto-provisioning of these<br />
solutions.<br />
What are you hoping to gain from<br />
this year’s <strong>ITB</strong> <strong>Berlin</strong>?<br />
Over the last three years of<br />
participation at <strong>ITB</strong> <strong>Berlin</strong>,<br />
JetaLimo has recruited 271 affiliates<br />
worldwide who are the backbone<br />
of our operation. We believe in<br />
strong, profitable relationships<br />
with our local providers, without<br />
compromising on quality and<br />
pricing for our clients. We hope to<br />
recruit as many as an additional 75<br />
affiliates this year to buy services<br />
from the across the globe.<br />
Are you interested in particular<br />
travel themes?<br />
There are two travel channels<br />
we are interested in this year,<br />
glamping and family travel. We’ve<br />
seen tremendous amount of<br />
growth in these two channels over<br />
the past few months.<br />
How important is the speed dating<br />
organised at <strong>ITB</strong> for you?<br />
I strongly believe that the speed<br />
dating during <strong>ITB</strong> is the single<br />
most important event of the entire<br />
show. It creates the perfect energy<br />
for conducting fast pace business<br />
and achieving the utmost results<br />
in just a few hours.<br />
WE HOPE<br />
TO RECRUIT AS<br />
MANY AS 75<br />
ADDITIONAL<br />
AFFILIATES<br />
THIS YEAR<br />
How important is <strong>ITB</strong> <strong>Berlin</strong> for<br />
you as an event and why?<br />
We attend other shows around the<br />
world, but if we look at the ROI,<br />
the value for money at <strong>ITB</strong> is far<br />
superior than that of any other<br />
travel show on earth. Everybody<br />
comes to <strong>Berlin</strong>, and we always<br />
make a point of being there as<br />
well<br />
Paul Gorman is Senior Manager – Owner Engagement at<br />
Luxury Escapes, an e-commerce platform based in Australia.<br />
<strong>ITB</strong> <strong>Berlin</strong> <strong>News</strong> asked him about his business and its main<br />
focus.<br />
Luxury Escapes is at its core a<br />
strategic marketing acquisition<br />
platform that works with our<br />
selected partner hotels to deliver<br />
new guests (and incremental<br />
revenue) from outside their<br />
existing distribution channels.<br />
What are the main trends you are<br />
seeing in terms of buyer demand?<br />
Our market demands a great<br />
experience, and if I look at the<br />
Australian and New Zealand<br />
Markets it is becoming more<br />
prevalent that consumers are<br />
more savvy about what represents<br />
a great deal.<br />
CONSUMERS<br />
ARE BECOMING<br />
MORE SAVVY<br />
ABOUT WHAT<br />
REPRESENTS A<br />
GREAT DEAL<br />
What were you hoping to achieve<br />
at this year’s <strong>ITB</strong> <strong>Berlin</strong>?<br />
I set out to introduce Luxury<br />
Escapes to a broader market and<br />
drive new campaigns with new<br />
hotel partners in regions that we<br />
have not showcased as yet.<br />
Are you interested in particular<br />
travel themes?<br />
I am focused on higher end luxury<br />
hotels and resorts, looking for<br />
independent and more boutique<br />
management companies that<br />
have hotels and resorts in<br />
locations that we believe we can<br />
drive new business to.<br />
How important was the speed<br />
dating organised at <strong>ITB</strong> for you?<br />
It is important, however, as I<br />
am looking for a certain type<br />
of product, it would be good to<br />
be able to segment the speed<br />
dating into product genres as I<br />
believe this would enhance the<br />
experience and ensure that most<br />
meetings are relevant to what<br />
both sides of the table are looking<br />
for.<br />
Why did you decide to join the <strong>ITB</strong><br />
<strong>Berlin</strong> Buyers Circle, and what,<br />
for you, are the key advantages<br />
of being a member?<br />
I have been a member of Buyers<br />
Circle now for four years, and<br />
each year it has allowed me to<br />
be far more efficient in my time<br />
management at <strong>ITB</strong>. It is such a<br />
big show with a lot of ground to<br />
cover, Buyers Circle allows to be<br />
more strategic in my planning<br />
<strong>ITB</strong> BERLIN NEWS • Friday 15 th March <strong>2019</strong>
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