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TRADE TALK<br />
CINEMARK ENTERS<br />
STAR WARS VOID<br />
Cinemark Holdings<br />
announced that Sept. 22<br />
will be the opening date of<br />
its in-theatre, hyper-reality<br />
experience in partnership<br />
with The VOID, creator of<br />
fully immersive locationbased<br />
experiences, and<br />
ILMxLAB. Tickets are now<br />
on sale for Star Wars: Secrets<br />
of the Empire at the Cinemark<br />
West Plano theatre in Plano,<br />
Texas.<br />
Star Wars: Secrets of the<br />
Empire transports guests<br />
deep into the beloved Star<br />
Wars universe, allowing them<br />
to walk freely and untethered<br />
throughout the full-sensory<br />
experience. Under the orders<br />
of the rebellion, teams of<br />
four guests disguised as<br />
stormtroopers travel to the<br />
molten planet of Mustafar<br />
where they will work<br />
together to infiltrate an<br />
Imperial base. There, they<br />
will navigate through to steal<br />
critical intelligence, with<br />
help from familiar Star Wars<br />
characters along the way.<br />
The VOID has eight<br />
entertainment centers<br />
globally, including three<br />
locations in the United States,<br />
two locations in Canada and<br />
one location in Dubai, U.A.E.<br />
SCREENVISION DEBUTS<br />
GAMING EPISODES<br />
Screenvision Media<br />
announced new gaming<br />
episodes for their “Front<br />
+ Center” pre-show,<br />
produced by the company’s<br />
in-house creative team,<br />
40 Foot Solutions. In the<br />
new episodes, Screenvision<br />
Media’s gaming expert<br />
Jessica Chobot gives<br />
Star Wars: Secrets of the Empire transports guests deep<br />
into the beloved Star Wars universe, allowing them<br />
to walk freely and untethered throughout the fullsensory<br />
experience.<br />
moviegoers a preview of<br />
some of the industry’s latest<br />
innovations and technological<br />
advancements.<br />
The “Front + Center: ON<br />
Gaming” episodes highlight<br />
key consumer products and<br />
a growing focus on gaming<br />
as the category continues<br />
to develop at a rapid pace.<br />
According to MRI data,<br />
moviegoers are 81% more<br />
likely than the average U.S.<br />
adult to be gaming influencers<br />
and 24% more likely to be a<br />
frequent gamer (playing more<br />
than one time per week). In<br />
the episodes, Screenvision<br />
Media features brands that<br />
are leading innovation in the<br />
industry.<br />
SCREENX OPENS<br />
IN NYC, FRISCO<br />
ScreenX opened new<br />
locations in New York<br />
City and San Francisco on<br />
Thursday, Sept. 6. The launch<br />
marked the first theatres in<br />
each of these cities to feature<br />
the panoramic, 270-degree<br />
cinema environment that<br />
projects films on three walls<br />
of the auditorium. With these<br />
openings, ScreenX expands<br />
its domestic presence to<br />
seven locations.<br />
The new ScreenX<br />
installations are located at<br />
Regal Union Square Stadium<br />
14 in New York City and<br />
Regal Hacienda Crossings<br />
Stadium 20 in San Francisco.<br />
Both theatres are part of<br />
the previously announced<br />
major expansion plan with<br />
the Cineworld Group and its<br />
subsidiaries, which include<br />
Regal, to bring 100 ScreenX<br />
screens locations to the U.S.<br />
and Europe in the coming<br />
years.<br />
DELUXE LAUNCHES<br />
CONTENT & KEY MGR.<br />
Deluxe Entertainment<br />
Services Group Inc.<br />
announced the launch of the<br />
Content & Key Manager, to<br />
replace their existing Cinema<br />
Portal platform.<br />
The Content & Key<br />
Manager has been integrated<br />
as a service within Deluxe<br />
One, the company’s flagship<br />
cloud-based platform<br />
that unifies each stage of<br />
the content supply chain,<br />
creating an end-to-end<br />
ability to manage assets and<br />
requirements from creation<br />
to delivery. Designed to<br />
provide major circuits,<br />
independent exhibitors<br />
and studios with greater<br />
visibility across the Deluxe<br />
Technicolor Digital Cinema<br />
(DTDC) theatrical supply<br />
chain, the Content & Key<br />
Manager simplifies day-to-day<br />
management of operations.<br />
AMC STUBS A-LIST<br />
PASSES ONE MILLION<br />
Seven weeks after<br />
launching its new loyalty<br />
program tier, AMC Theatres<br />
announced in mid-August<br />
that AMC Stubs A-List has<br />
been responsible for more<br />
than 1,000,000 in attendance<br />
at its movie theatres.<br />
AMC also announced that<br />
A-List recently crossed the<br />
quarter-million membership<br />
mark, now having more<br />
than 260,000 paid enrolled<br />
members. A-List members<br />
now account for more than<br />
five percent of AMC’s weekly<br />
attendance.<br />
A-List is showing broad<br />
geographic and demographic<br />
appeal. A-List members have<br />
utilized the service at each of<br />
AMC’s 640 locations spread<br />
throughout all 44 states in<br />
the U.S. in which AMC has<br />
theatres. Membership levels<br />
are strong across all age<br />
and ethnicity groups, and of<br />
special interest fully 28% of<br />
enrolled members are under<br />
the age of 30.<br />
UNIQUE X SIGNS PACT<br />
WITH VOX CINEMAS<br />
Unique X confirmed an<br />
agreement to provide its<br />
RosettaBridge TMS, Roset-<br />
10 FILMJOURNAL.COM / OCTOBER <strong>2018</strong><br />
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9/5/18 6:11 PM
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