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BRAND IDENTITY<br />
STANDARDS<br />
May 2019
CENTENNIAL COLLEGE BRAND IDENTITY STANDARDS<br />
CENTENNIALCOLLEGE.CA<br />
WELCOME<br />
This guide is your tool kit.<br />
Use it as a resource for<br />
understanding and applying<br />
the Centennial College brand.<br />
Through the use of key<br />
identifiers born out of our<br />
mission and vision, this guide<br />
is your reference tool for<br />
developing communications<br />
that will continue to strengthen<br />
our brand story and reputation.<br />
TABLE OF CONTENTS<br />
01 COLLEGE LOGO AND GUIDELINES 4<br />
01.1 Primary Logo - Colour 5<br />
01.2 Primary Logo - Black and White 6<br />
01.3 Logo Clear Space 7<br />
01.4 Logo Exceptions 8<br />
01.5 Logo Partnerships 9<br />
01.6 Tagline 10<br />
01.7 Favicons 11<br />
01.8 Improper Logo Use 12<br />
02 TYPOGRAPHY 13<br />
02.1 Primary Font ‒ Headline 14<br />
02.2 Primary Font ‒ Body Copy 15<br />
02.3 Secondary Fonts 16<br />
02.4 Special Fonts 17<br />
03 COLOUR PALETTE 18<br />
03.1 Primary Colours 19<br />
03.2 Secondary Colours 20<br />
04 COLLEGE SUB-BRANDS 22<br />
04.1 Academic School <strong>Brand</strong> ‒ Primary 23<br />
04.2 Academic School <strong>Brand</strong> ‒ Secondary 24<br />
04.3 Departments and Initiatives 25<br />
04.4 Colour Assignments for Schools, Departments and Initiatives 26<br />
05 PHOTOGRAPHY 28<br />
05.1 Colour Images 29<br />
06 EXAMPLES 30<br />
06.1 Posters 31<br />
06.2 Flyers 32<br />
06.3 Postcards 33<br />
06.4 Print Advertising 34<br />
06.5 Display Web Advertising 36<br />
06.6 Promotional Products 37<br />
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PRIMARY LOGO - COLOUR<br />
Our logo is the most important element of our<br />
brand’s identity. It is a graphic symbol that<br />
01<br />
COLLEGE LOGO<br />
AND GUIDELINES<br />
represents our organization to the outside world<br />
and acts as an identifying, unifying mark.<br />
As our official signature, the logo is composed of<br />
the Centennial logotype enclosed within a dark<br />
grey, rectangular box.<br />
Used in the vertical orientation for most<br />
print materials unless:<br />
ɨɨ<br />
Usage is for external host and our logo<br />
The<br />
primary<br />
orientation<br />
for this logo<br />
is vertical.<br />
appears alongside others<br />
ɨɨ<br />
Logo or imprint area is too small for vertical<br />
orientation, e.g., on pens<br />
ɨɨ<br />
The Marketing and Communications<br />
department gives approval<br />
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PRIMARY LOGO - BLACK AND WHITE<br />
LOGO CLEAR SPACE<br />
MINIMUM SIZING<br />
In the event that colour printing<br />
The logo clear space is<br />
To ensure maximum<br />
is unavailable, use the positive or<br />
determined by the cap height of<br />
visibility and brand<br />
reverse logo.<br />
the letter “E” in CENTENNIAL.<br />
recognition, the minimum<br />
To maintain the integrity of<br />
size for the full logo in<br />
the logo, the proportion of<br />
print is 0.75 inches.<br />
If the logo is needed for<br />
engraving or promotional<br />
the E measure must never be<br />
compromised.<br />
products, please contact<br />
the Marketing and<br />
Communications department.<br />
POSITIVE<br />
REVERSE<br />
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LOGO EXCEPTIONS<br />
LOGO PARTNERSHIPS<br />
When the Centennial logo appears alongside<br />
multiple logos, use the horizontal format.<br />
For all web and online applications, logo must<br />
be oriented in the horizontal format unless the<br />
The Pride logo is used only<br />
in the month of June.<br />
Marketing and Communications department<br />
approves otherwise.<br />
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TAGLINE<br />
FAVICONS<br />
Our tagline must be visually<br />
represented in either the stacked or<br />
Our favicons have been developed<br />
to represent our web properties<br />
Centennial College<br />
website<br />
single-line orientation shown here.<br />
and help users easily differentiate<br />
between them.<br />
Centennial Central<br />
(employee website)<br />
SH<br />
Student Hub<br />
web page<br />
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IMPROPER LOGO USAGE<br />
DO NOT add any<br />
graphic treatment or<br />
change the colour of<br />
the logo.<br />
02<br />
TYPOGRAPHY<br />
DROP SHADOW OUTLINE REMOVE BOX CHANGE<br />
COLOUR OR FILL<br />
DO NOT alter, recreate<br />
or change the logo’s<br />
proportions (e.g.,<br />
rotate, squeeze or<br />
stretch).<br />
ROTATE OR ANGLE ALTER BOX SIZE SQUEEZE OR<br />
STRETCH<br />
OLD LOGO<br />
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PRIMARY FONT<br />
FRANKLIN GOTHIC URW COMPRESSED ‒<br />
HEADLINE<br />
Franklin Gothic URW is a simple and versatile sans<br />
serif font with a variety of weights and faces. It is the<br />
primary typeface for headlines and body copy.<br />
PRIMARY FONT<br />
FRANKLIN GOTHIC URW ‒<br />
BODY COPY<br />
Aa<br />
Aa<br />
Book<br />
ABCDEFGHIJKLMN<br />
OPQRSTUVWXYZ<br />
abcdefghijklmn<br />
opqrstuvwxyz<br />
123456789£$?!{}[]#¢®<br />
Aa<br />
Book<br />
ABCDEFGHIJKLMN<br />
OPQRSTUVWXYZ<br />
abcdefghijklmn<br />
opqrstuvwxyz<br />
123456789£$?!{}[]#¢®<br />
Aa<br />
Medium<br />
ABCDEFGHIJKLMN<br />
OPQRSTUVWXYZ<br />
abcdefghijklmn<br />
opqrstuvwxyz<br />
123456789£$?!{}[]#¢®<br />
If you do not have access to the<br />
FranklinURW typeface, the approved<br />
substitute typeface is Arial.<br />
Aa<br />
Demi<br />
ABCDEFGHIJKLMN<br />
OPQRSTUVWXYZ<br />
abcdefghijklmn<br />
opqrstuvwxyz<br />
123456789£$?!{}[]#¢®<br />
Aa<br />
Demi<br />
ABCDEFGHIJKLMN<br />
OPQRSTUVWXYZ<br />
abcdefghijklmn<br />
opqrstuvwxyz<br />
123456789£$?!{}[]#¢®<br />
Aa<br />
Heavy<br />
ABCDEFGHIJKLMN<br />
OPQRSTUVWXYZ<br />
abcdefghijklmn<br />
opqrstuvwxyz<br />
123456789£$?!{}[]#¢®<br />
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SECONDARY FONTS<br />
WEBSITE<br />
To enhance visual interest and to complement<br />
the primary typeface in online applications, at the<br />
discretion of the Marketing and Communications<br />
department, it is possible to incorporate the<br />
following secondary typefaces.<br />
SPECIAL FONTS<br />
Aa<br />
ABCDEFGHIJKLMN<br />
OPQRSTUVWXYZ<br />
Anton 123456789£$?!{}<br />
[]#¢®<br />
Aa<br />
ABCDEFGHIJKLMN<br />
OPQRSTUVWXYZ<br />
Roboto<br />
123456789£$?!{}<br />
[]#¢®<br />
Aa<br />
ABCDEFGHIJK L MN<br />
OPQRS T U V W X YZ<br />
abcdefghijklmn opqrstuvwxyz<br />
Alex Brush<br />
123456789£$?!{}[]#¢®<br />
Only use this font for special<br />
materials, as approved<br />
by the Marketing and<br />
Communications department.<br />
Aa<br />
ABCDEFGHIJKLMN<br />
OPQRSTUVWXYZ<br />
abcdefghijklmn<br />
Open Sans<br />
opqrstuvwxyz<br />
123456789£$?!{}<br />
[]#¢®<br />
Aa<br />
Unna<br />
ABCDEFGHIJKLMN<br />
OPQRSTUVWXYZ<br />
abcdefghijklmn<br />
opqrstuvwxyz<br />
123456789£$?!{}<br />
[]#¢®<br />
Aa<br />
Realtime Stencil DEMO<br />
ABCDEFGHIJKLMN<br />
OPQRSTUVWXYZ<br />
abcdefghijklmn<br />
opqrstuvwxyz<br />
1234567890<br />
Only use this font for directional<br />
signage at Downsview Campus:<br />
Centre for Aerospace and<br />
Aviation.<br />
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PRIMARY COLOURS<br />
03<br />
COLOUR PALETTE<br />
CENTENNIAL GREEN<br />
PMS C 380<br />
PMS U 387<br />
CMYK 20 / 0 / 93 / 0<br />
RGB 212 / 223 / 56<br />
HEX #D4DF38<br />
CENTENNIAL GREY<br />
PMS C BLACK 7<br />
PMS U 447<br />
CMYK 67 / 60 / 58 / 42<br />
RGB 69 / 69 / 70<br />
HEX #454546<br />
CENTENNIAL TEXT<br />
CMYK 0 / 0 / 0 / 90<br />
COLOUR HIERARCHY<br />
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SECONDARY COLOURS<br />
These accent colours have been incorporated into<br />
our colour palette for accessibility purposes and to<br />
add design flexibility.<br />
GOLDENROD<br />
PMS 130<br />
CMYK 0 / 32 / 100 / 0<br />
RGB 242/ 169 / 0<br />
HEX #F2A900<br />
SKY BLUE<br />
PMS 7688<br />
CMYK 69 / 19 / 4 / 0<br />
RGB 70 / 152 /203<br />
HEX #4698CB<br />
MARINE<br />
PMS 326<br />
CMYK 81 / 0 / 39 / 0<br />
RGB 0 /178 /169<br />
HEX #00B2A9<br />
WINE<br />
PMS 221<br />
CMYK 9 / 100 / 26 / 38<br />
RGB 145 / 0 / 72<br />
HEX #910048<br />
TURQUOISE<br />
PMS 3145<br />
CMYK 100 / 10 / 29 / 20<br />
RGB 10 / 119 / 139<br />
HEX #008598<br />
RED<br />
PMS 187<br />
CMYK 7 / 100 / 82 / 26<br />
RGB 166 / 25 / 46<br />
HEX #A6192E<br />
Downsview Yellow is used<br />
ONLY for wayfinding signs<br />
for the Downsview Campus:<br />
Centre for Aerospace and<br />
Aviation.<br />
At the discretion of<br />
the Marketing and<br />
Communicatons department,<br />
the light grey may be<br />
incorporated into internal<br />
and external communications.<br />
FLAME<br />
PMS 7597<br />
CMYK 0 / 85 / 100 / 4<br />
RGB 209 / 65 /36<br />
HEX #D14124<br />
PURPLE<br />
PMS 7447<br />
CMYK 78 / 86 / 30 / 17<br />
RGB 80 / 61 / 107<br />
HEX #503D6B<br />
TRUE BLUE<br />
PMS 2945<br />
CMYK 100 / 53 / 2 / 16<br />
RGB 0 / 76 / 151<br />
HEX #004C97<br />
DOWNSVIEW YELLOW<br />
PMS 604<br />
CMYK 100 / 53 / 2 / 16<br />
RGB 234 / 219 / 27<br />
HEX #EADB1B<br />
LIGHT GREY<br />
PMS C COOL GRAY 3<br />
PMS U COOL GRAY 3<br />
CMYK 8 / 5 / 7 / 16<br />
RGB 200 / 201 / 199<br />
HEX #C8C9C7<br />
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ACADEMIC SCHOOL BRAND - PRIMARY<br />
04<br />
COLLEGE SUB-BRANDS<br />
School of<br />
Engineering<br />
Technology and<br />
Applied Science<br />
Building on the College logo, Academic<br />
Schools may utilize a wordmark to create<br />
a School-specific signature.<br />
Wordmarks must be one to four lines deep<br />
and in the appropriate brand typeface.<br />
Options have been developed to<br />
accommodate space limitations.<br />
For all external communications in which<br />
the sub-brand needs to be identified,<br />
use the top version.<br />
School of<br />
Engineering<br />
Technology and<br />
Applied Science<br />
When the Centennial College logo is<br />
already present, the sub-brand may be<br />
used in isolation of the College logo.<br />
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ACADEMIC SCHOOL BRAND - SECONDARY<br />
DEPARTMENTS AND INITIATIVES<br />
School of<br />
Engineering<br />
Technology and<br />
Applied Science<br />
School of<br />
Engineering<br />
Technology and<br />
Applied Science<br />
For internal communications, the requesting<br />
School’s sub-brand may incorporate the<br />
designated secondary colour.<br />
HORIZONTAL<br />
STACKED<br />
Building on the College logo,<br />
departments and special initiatives<br />
may utilize a wordmark to create<br />
an area and/or project-specific<br />
signature.<br />
For internal communications,<br />
the requesting office’s secondary<br />
colour may be incorporated. In<br />
cases with multiple project owners<br />
and/or departments, a second<br />
colour separate from the assigned<br />
colours of the project members<br />
will be used.<br />
In some very special cases, at the<br />
discretion of the Marketing and<br />
Communications department,<br />
graphic icons may be created.<br />
When the College logo is already<br />
present, the sub-brand may be<br />
used in isolation of the College logo.<br />
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COLOUR ASSIGNMENTS FOR SCHOOLS,<br />
DEPARTMENTS AND INITIATIVES<br />
Colour<br />
Flame<br />
Academic Schools<br />
School of Communications, Media, Arts and Design<br />
Departments and Initiatives<br />
Alumni and Development | ARIES<br />
For internal communications,<br />
colours have been assigned to each<br />
School, department and initiative to<br />
differentiate between areas.<br />
Turquoise<br />
School of Engineering Technology and Applied Science<br />
Enrolment/SLED | Libraries/Learning Centre<br />
Goldenrod<br />
School of Advancement<br />
Human Resources |Institutional Research Office<br />
Marine<br />
Part-time<br />
SIER/Solv. | CALCS | COE<br />
Sky Blue<br />
COLT (Learning) | GCEI | OAPP<br />
Purple<br />
School of Transportation<br />
myCard | Career Services and Co-Operative Education<br />
Wine<br />
School of Hospitality, Tourism and Culinary Arts<br />
IT<br />
True Blue<br />
The Business School<br />
SaGE | International<br />
Red<br />
School of Community and Health Studies<br />
Life Safety and Security | Suzhou<br />
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COLOUR IMAGES<br />
Confident<br />
Bold<br />
Purposeful<br />
Inspiring<br />
Cinematic<br />
Documentary<br />
Active<br />
Authentic<br />
05<br />
PHOTOGRAPHY<br />
Photography is an important element in many Centennial communications.<br />
The photographic style has been developed to continue positioning our brand as confident,<br />
modern, innovative and authentic. Images should be visually impactful, highlighting the<br />
diverse community we serve and the wide range of work being done by the College.<br />
The College frequently works with professional<br />
photographers to capture high-resolution images to build<br />
our Centennial-specific image and asset bank. Wherever<br />
possible, avoid stock photography and use approved<br />
Centennial images. If taking your own photos, you must<br />
obtain proper permissions through a photo and/or video<br />
release form in order for your photos to be used. Please<br />
send a signed copy of the release to the Marketing and<br />
Communications department.<br />
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POSTERS<br />
06<br />
EXAMPLES<br />
AN INVITATION<br />
TO EXPERIENCE,<br />
HONOUR AND<br />
CELEBRATE<br />
BLACK<br />
HISTORY<br />
MONTH<br />
Journey with us throughout the month of<br />
February and beyond as we honour and<br />
reflect on the diverse histories of Black<br />
Canadians and people of the African<br />
diaspora.<br />
the PERFECT<br />
CELEBRATE<br />
DAY or TAU DAY!<br />
(PI) DAY!<br />
Thursday, March 14<br />
12:00 – 2:30 pm<br />
Ashtonbee Campus, Math Drop-in Centre – Rm L-204D<br />
Come to the Library Learning Centre to have some fun<br />
with MATH, get a slice of pie* and win prizes too.<br />
(*while quantities last)<br />
centennialcollege.ca/Black-History-Month<br />
#BlackHistoryMonth|#CCBlackHistoryMonth<br />
BE PROUD!<br />
LGBTQ2+ at Centennial<br />
centennialcollege.ca/Pi-Day<br />
For more information, visit centennialcollege.ca/lgbtq2<br />
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FLYERS<br />
POSTCARDS<br />
NEW YEAR.<br />
NEW A R.<br />
As of January 1, 2019, all tobacco, smoke and<br />
vape products will no longer be allowed to be<br />
consumed on campus.<br />
Virtual Summer/Part-time<br />
JOB FAIR<br />
Tuesday, Jan. 29 – Saturday, Feb. 9<br />
centennialcollege.ca/virtual-job-fair<br />
Ontario Place<br />
Easter Seals Ontario<br />
Granite Golf Club<br />
The Drake<br />
Banff Jasper Collection by Pursuit<br />
Check HireCentennial’s Events Calendar for full list<br />
of employers and job fair success tips<br />
Research companies and jobs<br />
Employers attending include:<br />
Update your resumé (walk-in and appointments available)<br />
Register online at hire.centennialcollege.ca<br />
Brafasco<br />
Pickering Volkswagen<br />
Kinark Child and Family Services<br />
and many more!<br />
>Career Events Calendar>Virtual Summer/Part-time Job Fair<br />
SPRING<br />
Wednesday, May 1 | 2019 – Progress<br />
FALL<br />
EXPERIENCE<br />
CENTENNIAL<br />
ORIENTATION<br />
Save the DATE<br />
Monday, August 26 | 2019 – Story Arts Centre / Downsview<br />
Tuesday, August 27 | 2019 – Ashtonbee<br />
Wednesday, August 28 | 2019 – Progress<br />
Friday, August 30 | 2019 – Morningside<br />
Thinking of coming to<br />
Centennial and want to<br />
know when to book your<br />
travel? See the orientation<br />
dates below and start<br />
planning your campus visit!<br />
WELCOME TO OUR SMOKE-<br />
AND VAPE-FREE CAMPUS!<br />
Questions? Need support?<br />
Visit centennialcollege.ca/smoke-free<br />
1<br />
2<br />
3<br />
4<br />
Sign in to myCentennial<br />
Select Student<br />
> select Student Services<br />
Select the ATOMS:<br />
CSD Test Booking link<br />
Select Book a Test with<br />
ATOMS<br />
Accessible Testing Online<br />
Management System (ATOMS)<br />
5<br />
6<br />
7<br />
8<br />
Choose your course, test<br />
date and start time<br />
Choose your<br />
accommodations<br />
Select your instructor<br />
Submit<br />
centennialcollege.ca/services-students-disabilities<br />
If you require support throughout this transition, please visit<br />
centennialcollege.ca/smoke-free<br />
Committed to providing a SMOKE-FREE environment.<br />
Career Services and<br />
Co-operative Education<br />
416-289-5233 | careerservices@centennialcollege.ca<br />
centennialcollege.ca/career-services<br />
#CCJobFair<br />
WINTER<br />
Thursday, January 2 | 2020 – Ashtonbee / Story Arts Centre<br />
Friday, January 3 | 2020 – Morningside / Progress<br />
Monday, January 6 | 2020 – Downsview<br />
centennialcollege.ca<br />
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PRINT ADVERTISING<br />
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DREAM CAREER.<br />
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FOR THE CAREER<br />
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Enhance your qualifications through a specialized Graduate Certificate program.<br />
Apply today at centennialcollege.ca/graduate-certificates<br />
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Apply today at centennialcollege.ca/graduate-certificates<br />
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CENTENNIAL COLLEGE BRAND IDENTITY STANDARDS<br />
CENTENNIALCOLLEGE.CA<br />
CENTENNIAL COLLEGE BRAND IDENTITY STANDARDS<br />
CENTENNIALCOLLEGE.CA<br />
DISPLAY WEB ADVERTISING<br />
PROMOTIONAL PRODUCTS<br />
VERSION 01 / 2019<br />
36 37<br />
VERSION 01 / 2019
BRAND IDENTITY<br />
STANDARDS<br />
CONTACT US<br />
Print and Advertising - printupdates@centennialcollege.ca<br />
Online - webupdates@centennialcollege.ca<br />
Social Media - socialmedia@centennialcollege.ca<br />
Centennial Central - central@centennialcollege.ca<br />
centennialcollege.ca<br />
D14_02_JAN19
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