UJ#5 Paracas
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INTERVIEW<br />
Right: Weavers<br />
from the Colca<br />
Valley at the<br />
Aranwa Pueblito<br />
Encantado del<br />
Colca Hotel.<br />
Below: Enjoying<br />
views of the valley<br />
from the hotel pool.<br />
WE WILL NOT BE<br />
OPENING ANY NEW<br />
HOTELS IN 2014, BUT<br />
INSTEAD WILL<br />
CONCENTRATE ON<br />
CONSOLIDATING OUR<br />
EXISTING<br />
HOTELS AND<br />
IMPROVING THEM IN<br />
TERMS OF SERVICES<br />
AND<br />
HUMAN RESOURCES<br />
and maintain a chain of four and five-star properties.<br />
We will not be opening any new hotels in 2014, but<br />
instead will concentrate on consolidating our existing<br />
hotels and improving them in terms of services and<br />
human resources. Looking into 2015, we are studying<br />
three projects we hope will develop. One of them is a<br />
boutique hotel in Arequipa’s beautiful Ricketts House,<br />
a colonial mansion constructed of the local white,<br />
sillar rock. We also are looking at a project in Lima<br />
that would involve developing a shopping plaza, which<br />
is something we think is synergistic with corporate<br />
tourism. And finally, we own land in Puno and in the<br />
medium term, we would like to develop that.<br />
What makes a destination interesting<br />
to Aranwa?<br />
The most important thing for us is to be able to<br />
develop a destination and create an increased value<br />
for visitors. In the Sacred Valley, for example, we<br />
restored a 17th century, colonial hacienda. In Cusco,<br />
it took us five years to refurbish a 16th century,<br />
colonial house. In the Colca, we found an old, rock<br />
mill on our hotel property that we have restored to<br />
working order. A destination is interesting for Aranwa<br />
to the extent that it has a history that can be restored<br />
and recaptured. That, in turn, creates a value that can<br />
be shared with locals and international visitors.<br />
Aranwa