Vinexpo Daily 2019 - Day 2 Edition
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© Les Williams<br />
HOSPITALITY / RESTAURANTS / BARS<br />
WHERE<br />
TO GO<br />
IN<br />
Bordeaux<br />
CLUBS / EVENTS / SHOPPING / CULTURE<br />
Blending in at <strong>Vinexpo</strong>’s Afterwork<br />
Sabine Jaren<br />
& Francois Lurton<br />
On Wednesday May 15 at 7.30pm, <strong>Vinexpo</strong><br />
participants have the opportunity to attend the show’s<br />
official gala evening The Blend. Held in the superb<br />
surroundings of Bordeaux’s Palais de la Bourse, the<br />
free event is the perfect opportunity to network with<br />
fellow professionals in a friendly atmosphere, while<br />
enjoying a unique selection of<br />
wines, spirits and champagnes.<br />
One of the companies<br />
supporting the event is<br />
Bordeaux’s very own Domaines<br />
Francois Lurton. <strong>Vinexpo</strong> <strong>Daily</strong><br />
talked to Francois Lurton about<br />
the importance of The Blend<br />
and his company’s involvement<br />
with it.<br />
What is the attraction of<br />
attending a social event that<br />
takes place away from the<br />
<strong>Vinexpo</strong> showground in the<br />
heart of the city of Bordeaux?<br />
The Blend is a great way for wine producers from<br />
other parts of the world to network with buyers<br />
and showcase their products. Bordeaux producers<br />
are very well-organised when it comes to receiving<br />
visitors during <strong>Vinexpo</strong>, so The Blend is an opportunity<br />
for other producers to do something similar in a<br />
pleasant environment, while experiencing another<br />
side of Bordeaux.<br />
What is the atmosphere at The Blend like?<br />
It’s relaxed and entertaining, with an outdoor terrace<br />
and a wide range of drinks. There will also be music<br />
from famous DJ Stephane Pompougnac. There is<br />
a tradition at <strong>Vinexpo</strong> of having a big event where<br />
THE BLEND IS A<br />
GREAT WAY FOR WINE<br />
PRODUCERS FROM<br />
OTHER PARTS OF THE<br />
WORLD TO NETWORK<br />
WITH BUYERS AND<br />
SHOWCASE THEIR<br />
PRODUCTS<br />
people can dance and drink, so I am sure people will<br />
enjoy themselves while networking.<br />
What is your involvement on the night of The Blend?<br />
Our company is very supportive of <strong>Vinexpo</strong> as a whole,<br />
so we will be involved supplying gin at The Blend.<br />
This makes sense because we<br />
are from Bordeaux, so there is<br />
a good connection between our<br />
gin and the event.<br />
Why gin instead of the wines<br />
you are so well-known for?<br />
We have a new gin called<br />
sorgin (which means witch in<br />
the basque language), created<br />
by myself and my wife Sabine<br />
Jaren. It’s an important product<br />
for us because we are known<br />
mainly as wine producers.<br />
But my great grandfather was<br />
actually a distiller. So serving<br />
gin at The Blend is a way for<br />
us to associate the family name of Lutron with the<br />
spirits business.<br />
Any <strong>Vinexpo</strong> participant (exhibitor, visitor, media) with<br />
a badge and a business card can attend The Blend. Bar<br />
sponsors include Inter Beaujolais, Mouton Cadet and Vins<br />
de Bordeaux (the wine bar) and Gin Sorgin and Whisky<br />
The Mod Selecter. There will also be a Champagne<br />
Lounge.<br />
vinexpodaily.com<br />
VINEXPO DAILY / DAY 2 / TUESDAY 14 TH MAY <strong>2019</strong> 35
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