Media Reporting and Reference Guide on LGBT Issues
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In 2017 a TV ad for Erste Bank was aired <strong>on</strong> nati<strong>on</strong>al TV stati<strong>on</strong>s, in which a gay couple<br />
was shown holding h<str<strong>on</strong>g>and</str<strong>on</strong>g>s, al<strong>on</strong>g with a trans pers<strong>on</strong>. There was a petiti<strong>on</strong> created by<br />
c<strong>on</strong>servative organizati<strong>on</strong>s to remove the ad because “it promotes transgenderism <str<strong>on</strong>g>and</str<strong>on</strong>g><br />
homosexual way of life”. The petiti<strong>on</strong> didn’t collect enough signatures <str<strong>on</strong>g>and</str<strong>on</strong>g> TV ad c<strong>on</strong>tinued<br />
to be aired. Taking a political st<str<strong>on</strong>g>and</str<strong>on</strong>g> is becoming more popular am<strong>on</strong>g big companies <str<strong>on</strong>g>and</str<strong>on</strong>g><br />
airing their ads in nati<strong>on</strong>al media raises awareness in society.<br />
In 2018 there was a case of two gay tourists who wanted to rent an apartment via Booking.<br />
com. The host rejected them by saying that he doesn’t accept gays. Booking.com ended<br />
their cooperati<strong>on</strong> with that host. This case got a lot of media exposure <str<strong>on</strong>g>and</str<strong>on</strong>g> mainstream<br />
media reported by supporting the rights <str<strong>on</strong>g>and</str<strong>on</strong>g> dignity of the couple.<br />
6. C<strong>on</strong>clusi<strong>on</strong> <str<strong>on</strong>g>and</str<strong>on</strong>g> recommendati<strong>on</strong>s.<br />
Croatia has made relevant steps regarding the improvement of <strong>LGBT</strong> rights in the last 4<br />
years, especially when it comes to legally recognizing LGB life-l<strong>on</strong>g partnerships, but it still<br />
has a lot to work <strong>on</strong> regarding discriminati<strong>on</strong>, hate speech <str<strong>on</strong>g>and</str<strong>on</strong>g> hate crime against <strong>LGBT</strong><br />
pers<strong>on</strong>s.<br />
Although the existing legal framework in Croatia is <strong>on</strong> the satisfying level, there is a problem<br />
of law implementati<strong>on</strong>. Because of the homo/ bi/ transphobic climate in society, the<br />
ineffectiveness of the judicial system <str<strong>on</strong>g>and</str<strong>on</strong>g> sec<strong>on</strong>dary victimizati<strong>on</strong>, the reports of violati<strong>on</strong>s<br />
of law, <strong>on</strong> violence <str<strong>on</strong>g>and</str<strong>on</strong>g> discriminati<strong>on</strong> are extremely rare. There is a need to work <strong>on</strong> raising<br />
awareness in the society <str<strong>on</strong>g>and</str<strong>on</strong>g> tackling homo/bi/transphobia, <str<strong>on</strong>g>and</str<strong>on</strong>g> the media is a channel that<br />
should act proactively <strong>on</strong> this regard. On the other h<str<strong>on</strong>g>and</str<strong>on</strong>g>, the role of the state should be to<br />
promote equal rights for all, <str<strong>on</strong>g>and</str<strong>on</strong>g> it should certainly be invested in educati<strong>on</strong> of all levels <str<strong>on</strong>g>and</str<strong>on</strong>g><br />
instituti<strong>on</strong>s.<br />
Recommendati<strong>on</strong>s for the state:<br />
• Encourage authorities to implement awareness raising campaigns against homo/bi/<br />
transphobia.<br />
• Encourage political parties to take a n<strong>on</strong>-discriminatory st<str<strong>on</strong>g>and</str<strong>on</strong>g> regarding <strong>LGBT</strong> in public<br />
statements/appearances.<br />
• Support <strong>LGBT</strong> events/organizati<strong>on</strong>s financially or by promoting <strong>LGBT</strong> events/projects<br />
through media<br />
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