60 STYLE | fashion FASHION NEWS Words Kate Preece SHEER TRANSPARENCY In appreciation for the increased demand for fashionistas to know the story behind a garment’s manufacture, Maggie Marilyn has laid it all out on the table. The company website now features information on everything from the different people making the clothes at various Kiwi factories through to the brand’s sustainability strategy and how it plans to achieve its goals by the end of 2020. There’s quite a bit of learning that can be had along the way – like how putting polyester garments in Guppyfrield washing bags will prevent microfibers heading into our waterways and that purchases of Maggie Marilyn’s Billie T-shirts see profits go to Sweet Charity (collab between The Grief Centre and Supporting Families in Mental Illness). We look forward to seeing the brand’s evolution into a more sustainable world. Nearly There Knit and Lady Danger Skirt Kate's Fashions, based in Auckland, is one of the smaller factories used by Maggie Marilyn. FASHION FORWARD Are your little ones growing too quickly to get enough wears from those designer threads? Coming to the rescue is Little Outfitters (littleoutfitters.nz), an online “re-loved” marketplace that will not only enable you to sell on the myriad of pieces worn just the once, but shop around for the spoils from other households’ clear-outs. Freshly launched on 1 July, it’s bringing together the best of both worlds – giving a special piece the chance to be loved once again, and giving you the money to buy another in its place.
STYLE | fashion 61 GOOD FOOTPRINT Allbirds is another brand doing its bit to leave less of a mark on our planet. Already well on the way with its laces made from recycled plastic bottles and a sugarcane byproduct used to produce the SweetFoam soles, the latest development has been a self-imposed internal carbon tax. Since the beginning of the year, every tonne of carbon produced through the Allbirds business is offset through projects such as planting trees, building wind farms and collecting methane from landfills. Customers get to choose which project they support – be it land, energy or air. Women’s Tree Breezers New Kapua ’19 arrivals... Beautifully crafted in New Zealand from a silky soft blend of luxurious Cashmere, Brushtail possum and Mulberry silk. This is Cashmere reimagined. Auckland | Wellington | Christchurch | Wanaka untouchedworld.com