BT July 2019

Life & Style
Out & About
Joining hands to improve
the management of asthma:
AstraZeneca partners with
CARiNG pharmacy
AstraZeneca Malaysia and the CARiNG Pharmacy chain have
joined hands in a recent Memorandum of Agreement (MoA)
to embark on a partnership intended to improve the health
and lives of patients with asthma. This partnership marks a
significant milestone as part of the Healthy Lung Malaysia
Programme, an initiative by AstraZeneca Malaysia aimed
at delivering improvements for patients nationwide living with respiratory diseases – particularly with asthma and COPD,
via a multi-faceted approach of increasing disease awareness, building healthcare provider capability, increasing access to
healthcare and improving understanding of disease and effective treatment. The CARiNG pharmacy chain’s landmark decision
makes it the first pharmacy chain to collaborate with AstraZeneca Malaysia to launch the MyAsthma campaign, focused on
empowering patients to enhance their understanding and management of their asthma. The MyAsthma campaign, which
is part of the Healthy Lung programme, focuses on three key areas: patient-centric education and support; knowledge and
capability building for healthcare providers, and digital-based solutions. For more information, please visit CARiNG stores
to consult the pharmacists or email Breathe.easyMY@astrazeneca.com and visit the Breathe EaSY Malaysia Facebook page
www.facebook.com/breatheeasymalaysia.
BMW Malaysia, Safe ‘n Sound and Childline Foundation to Introduce
Child Car Seat Subsidy Programme
In the fifth edition of the BMW Safety 360° Programme, BMW Malaysia has partnered with Childline Foundation – a nonprofit
organisation focused on the awareness and education of child safety and protection – to introduce ‘From Day One’,
a campaign aimed at advocating the importance of child car seats, especially for newborns. The campaign kickstarted with
the support of Chicco Malaysia where the first six babies born on Father’s Day at Hospital Putrajaya received a Chicco KeyFit
30 infant car seat. The new parents also learned about the best child safety practices from Childline Foundation’s passenger
safety consultants. These include the right criteria for choosing a child car seat, proper methods for installation, as well as
the lifecycle of a child car seat. Harald Hoelzl, Managing Director of
BMW Group Malaysia said, “As we near the enforcement of mandatory
use of child car seats in 2020, we believe it is important to continue
advocating the importance of child car seats, especially for newborns.
The focus of ‘From Day One’ is to ensure parents know how to keep
their children safe from the moment they leave the hospital. We want
to make the use of child car seats instinctive; a basic practice when it
comes to parenthood. This is why we are constantly partnering with
experts from the industry to provide critical child safety education to
parents and to make child car seats more accessible.”
Amboi, Ambrosia! Famous NZ Apple variety take
on a new M’sian twist
Heartland Group, a group of fruit growers based in Nelson, New Zealand, recently
celebrated a new season of the delicious Ambrosia Apples by putting a unique
Malaysian twist on the much loved apples with the launch of "Amboi Ambrosia."
The campaign which was inspired by traditional Malaysian cuisine featuring the
luscious apples saw iconic Malaysian culinary master, Datuk Chef Wan provide a
live cooking demonstration for excited guests. Three mouth-watering dishes were
showcased including Ambrosia Grilled Calamari Salad, Tom Yum Pumpkin Soup
with Ambrosia Apples and Ambrosia Apple Chutney, which perfectly displayed the
diverse applications and versatility of the apples.
60 BabyTalk | July 2019