Euro Weekly News - Costa de Almeria 18 - 24 July 2019 Issue 1776

MOTORING
68
www.euroweeklynews.com • 27 June - 3 July 2019
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MOTORING FACT
PORSCHE Digital is
launching the ‘Second
Skin’ online configurator
which enables customers
to apply customised livery
designs to their vehicles.
In addition to classic designs
stemming from motorsports,
it will also be
possible to implement
designs inspired
by, for instance,
fashion and
the arts. Genuine and previously
unavailable
Porsche colours will also
be available for selection.
The possibilities and
the concept of the livery
were displayed at the 24
Hours of Le Mans earlier
this month when the
Porsche-customer-team
Project-1 competed in the
long-distance classic in
the Porsche 911 RSR featuring
a design by artist
Richard Phillips.
“
The United States has more cars than any other country in the world, at 300 million.
Online platform for
vehicle livery design
LAUNCH: The Porsche
911 RSR with its
artist-designed livery.
For this purpose, the
New Yorker Pop-Art-
Artist combined three of
his most popular works
and thus created a unique
design which was implemented
in cooperation
with Porsche Digital and
‘Second Skin.’
Florian Rothfuss, Director
of Digital Business
at Porsche Digital, said:
“We wanted to use the
project in Le Mans to
demonstrate what we can
do in terms of automotive
design and that there are
no limits to the imagination
with ‘Second Skin.’
The greatest challenge
was to apply a three-part
image on a vehicle. We
are also very happy with
the result because the effect
of the colours is
unique.”
The online design concept
will be available
from July.