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INNOVATIONS<br />
Introducing new & improved products for professional auto, boat & motorcycle detailers.<br />
New website from Belanger<br />
Belanger has introduced a completely redesigned<br />
and improved website that’s located at belangerinc.<br />
com. The new mobile-responsive site was developed to<br />
provide customers with a more user-friendly design that<br />
allows easy access to critical technical resources, as well<br />
as helpful educational materials. The new site also aligns<br />
the Belanger brand with the image standards of the newly<br />
formed OPW Vehicle Wash Solutions business unit.<br />
“Creating one effective eco-system for car wash<br />
solutions is a contributing factor to the success of our<br />
new vehicle wash brand,” said Gary Campbell, General<br />
Manager for OPW Vehicle Wash<br />
Solutions, which includes Belanger and<br />
PDQ. “A new Belanger site that provides<br />
the same intuitive experience as our other OPW business<br />
unit pages is a major step in improving purchasing,<br />
service and education for our vehicle wash customers.”<br />
Aside from new branding and an updated design, the<br />
Belanger website houses an expansive resource library of<br />
technical guides, product literature and helpful videos for<br />
distributors to deepen their knowledge of the products<br />
and enhance customer support. To expedite and simplify<br />
the user journey, the site also features these user experience<br />
improvements:<br />
• Improved navigation featuring a more intuitive<br />
menu system<br />
• Improved search functionality to make narrowing<br />
down and finding relevant results easier<br />
• Cleaner layout that puts key content first and<br />
guides users to their desired destination in<br />
fewer clicks<br />
Leather wipes and interior detailer<br />
from Griot’s Garage<br />
Griot’s Garage now offers a leather wipe<br />
called Leather 3-in-1 Wipes. The wipes condition<br />
and protect newer leather in one quick, easy<br />
step. Its rich conditioners penetrate leather grain to moisturize,<br />
soften, and keep leather looking, feeling, and smelling factory<br />
fresh. Advanced polymers create a stain-resistant barrier to<br />
protect against UV damage, premature aging, and cracking.<br />
Griot’s Garage is also offering a new Interior Detailer.<br />
Powered by aerosol, this product makes quick work of dust, dirt,<br />
G&G Industrial Lighting announces the release of the<br />
new VPX Industrial Vaporsealed LED Linear, a low-profile,<br />
waterproof solution for harsh environments. The VPX is driverless,<br />
seamless and IP68 rated. Its compact 1” round housing is<br />
permanently sealed and requires no assembly. This vaportight<br />
reduces the risk of failure by more than 80% in comparison to<br />
traditional models.<br />
The VPX was derived from a need for a high efficiency<br />
vaportight that is able to withstand prolonged exposure to harsh<br />
environments without the need for assembly or maintenance.<br />
A seamless extruded housing provides IP68 ingress protection<br />
along with excellent chemical and UV resistance without the<br />
use of clips, gaskets or seals. By creating a completely sealed<br />
housing, the VPX prevents any risk of water intrusion and will<br />
and fingerprints imparting a natural look and protection from<br />
harmful UV rays on all surfaces, including audio/navigation<br />
screens. Interior Detailer’s anti-static technology resists dust build<br />
up on interior surfaces. Interior Detailer’s aerosol delivery is especially<br />
beneficial for nav screens because it is a dryer application<br />
which protects sensitive electronics from moisture accumulation.<br />
It delivers a natural, crisp, streak-free, original OEM finish with<br />
no greasy feel or residue. It is also silicone free and leaves a cabin<br />
smelling citrus fresh and clean.<br />
Lighting for harsh environments from G&G<br />
not collect debris. By also eliminating the need for<br />
a traditional LED driver, VPX is able to connect<br />
directly to AC line voltage to drive the LEDs,<br />
resulting in higher efficiency, smaller size, longer<br />
life and greater reliability. By removing the power<br />
source, the overall size of the fixture is significantly<br />
decreased, resulting in a much smaller<br />
footprint with a lumen density of 150 lumens per<br />
cubic inch. The VPX incorporates the highest<br />
quality components and the latest LED technology to achieve an<br />
efficiency of over 120 lumens per watt and 1250 lumens per foot.<br />
G&G’s lighting products are proudly Made in America, all<br />
of which are engineered, tested, manufactured, assembled and<br />
shipped from one facility in Clifton Park, New York.<br />
New website<br />
from ColorBond<br />
ColorBond is offering a new<br />
website to provide customers with<br />
the best online experience. The new<br />
website was designed to improve the<br />
customer experience and is now more<br />
convenient for people to shop with<br />
their phone. The navigation is now<br />
easier, it’s easier to find a paint color<br />
and the website uploads faster. The<br />
visual appeal is improved as well.<br />
According to ColorBond web<br />
developer, Dennis Miller, “We<br />
constantly review what our customers<br />
need and found the user-friendliness<br />
of the website was becoming an issue<br />
when viewed on mobile devices. It has<br />
been designed to be primarily viewed<br />
on desktop or laptop computers.<br />
Now, with over fifty percent of our<br />
customers viewing the website on a<br />
mobile device we needed a responsive<br />
website that was mobile as well as<br />
desktop friendly. As well, the graphics<br />
and layout of the website in general<br />
had become dated.”<br />
14 | AUTO DETAILING NEWS | VOL. 4, NO. 3 • SUMMER <strong>2019</strong>
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