Retailers Forum August 2019 E Mag

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FORUM WORKSHOP forumworkshop ☞ DESIGN FOR SUCCESS, & DON’T FORGET SECURITY Effective store design may seem easy, but there’s much more to it than putting products on shelves and racks. Here’s another area in which it may be best to turn to outside help, at least in the initial design and setup of the showroom floor. A professional store designer brings a knowledge of the psychology of color and lighting, and understands how to direct traffic through the store. Such visual cues will help a retailer realize the maximum sales potential for his sales floor. If you decide to design the store yourself, spend a lot of time in other stores exploring the details that contribute to effective design. Take notes on how your senses are stimulated as you move through the store. Recognize how color promotes a mood, and lighting directs your attention to what the store wants to promote. How are the themes of the main displays reinforced throughout the shop or department? What do you find to be the comfortable heights for racks and shelving? What types of signs make the best floor directory to products and departments? There’s a deliberate decision behind the place ment of every product in a successful store. Highly profitable but low-cost impulse items can usually be found in several areas of the store, most visibly right near the front counter. continued... WHOLESALE PACKING SUPPLIES Great for E-Tailers • Lowest Prices Poly Mailers • Bubble Mailers • Tapes • Stretch Wraps • Industrial Supplies Many Sizes Available THIS MONTH’S SPECIAL BUBBLE OUT BAGS..... $ 82.95 Case 1500 units SAME DAY SHIPPING FROM OUR OHIO WAREHOUSE • BULK QUANTITY PRICING AVAILABLE www.SalesGroup.Org Page 68 AUGUST <strong>2019</strong> | RETAILERS FORUM MAGAZINE
Wholesale Fashion Scarfs FREE Shipping • Wholesale Pashmina with low $100 Min. Order $ 50 Beautiful Paisley Pashmina 1 dozen $ 47 Soft Circle Pashmina 1 dozen $ 43 $ 3.83 $ 3.09 Woven Plain Scarf 1 dozen asst www.ScarfWarehouse.com RETAILERS FORUM MAGAZINE | AUGUST <strong>2019</strong> Page 69
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etailers VOL. 39 NO. 3 AUGUST 2019
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