SDEA Retail Display Directory 2019/2020

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where visitors can dive into the fl avours
that lie at the heart of the brand and a
personalisation station where unique gifts
can be found and engraved with bespoke
messages and labels. The cocktail
counter is quite spectacular having gold
taps and two sinks set into a marble top;
the wooden base is also decorated with
a gold band. Bar stools are positioned
around the unit for customers. A striking
light feature is suspended overhead with
multiple bare bulbs mounted beneath
a black architectural framework. The
personalisation stand is similar in design,
though the tasting table, although also
elliptical, has tiered wooden shelving and
black metal edging; from ingredients to
glasses it displays all the produce that goes
into creating the cocktails – with everything
available to purchase.
Another notable feature is the life size
golden Johnnie Walker statue that can be
seen clearly from the street, and stands
proud at the heart of this stunning store.
Naturally digital technology plays its part
with a large wall mounted touch screen,
encouraging customers to source cocktails
and ingredients.
The store also hosts events, including a
range of master classes as well as private
functions. If you are visiting Madrid put
some time aside for a little retail therapy,
you won’t be disappointed.
www.shopdisplay.org