2019 Florida Nurses Association Yearbook

2019 Florida Nurses Association
Ann-Lynn Denker
Treasurer
A special thank you to the FNA Finance Committee who took on the daunting task of balancing our budget
in challenging times. While our membership numbers are stable, costs and expenses go up and we have
responded by tightening our belt over the past 12 years. We have had to utilize reserves for the past several
years and unlike in the past, the market has not been very helpful in helping us to remain solvent.
This year, we have been vigilant in monitoring association finances and realize as we move forward we will
be challenged to make some tough decisions. We have sought non-dues revenue streams and have tried to
adjust pricing on conferences and other services to help us meet expenses. While we have some possible
non-dues revenue streams pending, these are not opportunities we can rely on.
We have purchased a new membership management system which allowed us to reduce costs in other areas
such as web design and updates, web hosting, and some other services. We are utilizing a more cost-effective
software for our legislative engagement program on our website. We have reduced staff by two employees and
one staff member has voluntarily reduced work hours. We have also renegotiating some existing contracts
and were able to cut costs on postage and leasing. We saw an increase in membership at the beginning of the
year. We also increased our educational programming holding both webinars and face-to- face programming.
We are populating our online learning platform with CE programs built from our webinar offerings. We have
recently also agreed to partner with a vendor who will provide revenue sharing for CE programs accessed
through a portal on our website.
The board is looking at multiple options for stabilizing finances so that we can cease using reserves and
position ourselves for growth. We are happy to have been able to make some cuts without visible impact on
services to members, however a close look at current programs and services is needed and a more narrow
focus on activities and goals is in order. You will hear more about our strategies for growth during this
Assembly.
Please see the audited finance statements on page 47.
It has been my pleasure to serve the association.
Darlene Edic-Crawford
Southeast Region
I was appointed to fill the vacancy for the Regional Director in February 2019. It was my pleasure to step in
and assist. I have attended the three Board meetings since my appointment. We were able to host a mental
health seminar in conjunction with Keiser University – many thanks to the Nursing Program chair there and
to Debbie Hogan our LERC Representative for making that event happen. We had a great showing from our
Palm Beach County Nursing Community for the Nurses Week Proclamation in the Chambers of the Palm Beach
County Board of Commissioners. I was able to do two state-wide webinars on measles.
Plans for the coming year, should I be honored to serve my region again, are to become more involved for the
Martin and St. Lucie County members. We can do so much more together than we can as a single person.
Thank you for all that you do.
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