Aktive's Strategic Framework 2020-2040

Anywhere,
anytime activity
Kia kori tinana, ahakoa
2te wā, ahakoa te wāhi
Tāmaki Makaurau is a multicultural
city, with over 120 different
ethnicities. It is also a changing city.
For example, by 2040, over one-third
of the city’s population will identify as
Asian. Whilst Auckland’s population
will be older (with almost twice as
many people aged over 65 years than
under 25 years) it will still be a youthful
city. Among the Māori and Pacific
populations, over half will be under the
age of 25. Many of these young people
will live in South Auckland. Auckland’s
increasingly diverse communities will
require very different sport, play and
active recreation options. There needs
to be much greater flexibility and
choice available if we are to encourage
individual Aucklanders to become
more physically active.
the coming years we can expect to
see a greater blending of technology
with sport, play and active recreation
through, for example, virtual reality.
While technology is often seen as a
threat to activity levels, particularly
for younger Aucklanders, it may also
provide a real opportunity to stimulate
physical activity.
Sport, play and active recreation will
continue to compete for people’s
time and money in a changing
market. Work and lifestyle changes,
such as flexible and remote working
arrangements, also mean that people
want to access sport, play and
active recreation opportunities more
informally, in different locations, and
at times that suit them.
Other changes will also drive the need
for greater flexibility and choice in
the sector. Advances in technology
will significantly alter the ways all
Aucklanders play, work and interact
with each other. Technological
advances will continue to change
not only how people engage with
and want to experience sport, play
and active recreation, but also what
people view as physical activity. Over
While traditional types of sport and
active recreation will continue to have
a place in Auckland, the changing
nature of our society will see an
ongoing shift in the way Aucklanders
choose to be physically active. We
must continually challenge ourselves
and the organisations we work with
to deliver a diverse range of sport and
active recreational activities in a wide
range of places and times.
Goal
All Aucklanders have sport, play and active recreation choice, which provides
flexibility, meets the needs of a changing population, and encourages physical
activity as part of daily life.
Aktive’s Role
Leading
Bringing
Strategy to life
Advocating
Catalysing
Best Practice
Key Strategic
Initiatives
• Drive flexible opportunities for physical activity through formal and informal
sport, active recreation and play, that are culturally appropriate, affordable and
in diverse settings.
• Champion the flexible use of existing and new facilities and infrastructure.
• Encourage the innovative use of technology to encourage and motivate
people to participate.
Outcome
Aucklanders agree they have the opportunity to be physically active in ways that
meet their preferences.