The Most Promising CEOs of 2019

Austin Rosenfeld
Turning a Vision into Reality
Acompelling vision, accompanied by the ability
to see beyond the challenges of today and sculpt
a picture of tomorrow, is what fuels success.
Carrying such qualities, Austin Rosenfeld, the Founder
and CEO of Macedon Technologies, has set his
company on a mission to transform businesses digitally.
Austin started his career as a software developer. He was
one of the first team members working on a new
software platform at Appian—who provides a low-code
development platform that accelerates the creation of
high-impact business applications—and realized that
very few people understood how to use it. A natural born
leader, Austin started Macedon and set out to hire the
most suitable and capable staff. He built a consulting
company with in-depth knowledge in the Appian
platform, solving real-world business problems. This
approach paid off quickly. Macedon Technologies has
grown considerably over the past decade and has offices
in both Reston, VA, and in Austin, TX. Austin, together
with his team has established a flourishing business with
significant footprints in the financial services,
manufacturing, education, energy, and pharmaceutical
industries.
Accelerating Digital Transformation
Austin notes that the organization has honed a lot of
expertise in the Appian platform and has applied that
skillset across a diverse clientele. “We compete in
several markets, we can show large enterprises we
understand their IT processes,” Austin says. “Using our
analytical skills, we can quickly build a demo
application, showing the power of the software.” For
large, complex applications with multiple complicated
integrations—or processes across several
divisions—Macedon provides specialized services that
focus on resolving these challenges, scaling operations
collectively with the client.
For government clients, Macedon has amassed an
impressive number of certifications and credentials in the
Appian space and has teamed up with organizations that
have significant government project experience. For
smaller commercial firms, Macedon starts as a
consultant, first analyzing their IT landscape finding the
best fit for Appian. Small businesses find Macedon’s
hybrid roles incredibly valuable.
Keeping an Ample Bench to Support Growth
Balancing the twin pipelines of recruiting and sales is a
considerable challenge, particularly for start-ups. Since
its inception, Macedon has tried to keep an adequate
bench to support its growth and invests a lot in training
resources and retaining a healthy and agile bench. Now
that the company has turbocharged its recruiting
machine, it can hire dozens of people a year and support
all of its priorities more efficiently. Macedon currently
has over 100 employees and is set to reach 150 by the
end of this year.
Striving to Reach New Milestones
"The Appian platform continues to grow in scope and
popularity, and it is moving into adjacent areas including
Robotic Process Automation and DevOps,” Austin says.
“We see clients take on more ambitious digital
22 |June 2019
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