24.09.2019 Views

The export of European films on SVOD outside Europe by Christian Grece

The subscription VOD market is a battle for consumers' entertainment spending - and eyeballs! How well do European films export to SVOD services beyond the EU's borders? Which countries and which platforms are the biggest buyers outside the EU? Brand new free report! Download the PDF version here: https://www.obs.coe.int/en/web/observatoire/industry

The subscription VOD market is a battle for consumers' entertainment spending - and eyeballs! How well do European films export to SVOD services beyond the EU's borders? Which countries and which platforms are the biggest buyers outside the EU? Brand new free report! Download the PDF version here: https://www.obs.coe.int/en/web/observatoire/industry

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Stark differences <strong>by</strong> types <str<strong>on</strong>g>of</str<strong>on</strong>g> services and regi<strong>on</strong>al presence<br />

Nati<strong>on</strong>al <strong>SVOD</strong> services in Oceania, Canada and Russia have the highest share <str<strong>on</strong>g>of</str<strong>on</strong>g> EU <str<strong>on</strong>g>films</str<strong>on</strong>g> in their<br />

catalogues.<br />

Multi-country services Netflix and Amaz<strong>on</strong> Prime Video have the highest average shares <str<strong>on</strong>g>of</str<strong>on</strong>g> EU <str<strong>on</strong>g>films</str<strong>on</strong>g> in their<br />

catalogues. <str<strong>on</strong>g>The</str<strong>on</strong>g>ir presence in <strong>Europe</strong> enables them to circulate EU <str<strong>on</strong>g>films</str<strong>on</strong>g> <strong>outside</strong> <strong>Europe</strong> compared to<br />

services without operati<strong>on</strong>s in <strong>Europe</strong>.<br />

Asian and Indian services could present an opportunity for EU <str<strong>on</strong>g>films</str<strong>on</strong>g> as they boost the lowest shares.<br />

Average share* <str<strong>on</strong>g>of</str<strong>on</strong>g> EU <str<strong>on</strong>g>films</str<strong>on</strong>g> in <strong>SVOD</strong> catalogues<br />

35%<br />

30%<br />

25%<br />

30%<br />

26% 26%<br />

20%<br />

15%<br />

Overall share at 15%<br />

10%<br />

5%<br />

0%<br />

19% 18% 18% 17% 16%<br />

14%<br />

14% 13% 13% 12% 12% 12% 11% 10% 9% 9% 8%<br />

6%<br />

3%<br />

2%<br />

1%<br />

*Shares based <strong>on</strong>ly <strong>on</strong> identified <str<strong>on</strong>g>films</str<strong>on</strong>g>.

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