The export of European films on SVOD outside Europe by Christian Grece
The subscription VOD market is a battle for consumers' entertainment spending - and eyeballs! How well do European films export to SVOD services beyond the EU's borders? Which countries and which platforms are the biggest buyers outside the EU? Brand new free report! Download the PDF version here: https://www.obs.coe.int/en/web/observatoire/industry
The subscription VOD market is a battle for consumers' entertainment spending - and eyeballs! How well do European films export to SVOD services beyond the EU's borders? Which countries and which platforms are the biggest buyers outside the EU? Brand new free report! Download the PDF version here: https://www.obs.coe.int/en/web/observatoire/industry
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Key findings <strong>on</strong> the <str<strong>on</strong>g>export</str<strong>on</strong>g> <str<strong>on</strong>g>of</str<strong>on</strong>g> EU <str<strong>on</strong>g>films</str<strong>on</strong>g> <strong>on</strong> <strong>SVOD</strong> services<br />
EU <str<strong>on</strong>g>films</str<strong>on</strong>g> – Export depends <strong>on</strong> language, cultural and geographical proximity<br />
On a regi<strong>on</strong>al/country basis, the regi<strong>on</strong>s in which the highest share <str<strong>on</strong>g>of</str<strong>on</strong>g> EU <str<strong>on</strong>g>films</str<strong>on</strong>g> were found<br />
(between 15,4% and 22,4% <str<strong>on</strong>g>of</str<strong>on</strong>g> all <str<strong>on</strong>g>films</str<strong>on</strong>g> available) are these with a cultural/language proximity to<br />
the EU (Latin America, North America, South Africa, Australia & New Zealand) or also a geographical<br />
proximity (Russian Federati<strong>on</strong>, Turkey).<br />
<str<strong>on</strong>g>The</str<strong>on</strong>g> Asian and Indian markets remain difficult for EU <str<strong>on</strong>g>films</str<strong>on</strong>g> and were the regi<strong>on</strong>s with the lowest<br />
shares <str<strong>on</strong>g>of</str<strong>on</strong>g> EU <str<strong>on</strong>g>films</str<strong>on</strong>g>, <str<strong>on</strong>g>of</str<strong>on</strong>g>ten boosted <strong>by</strong> global players rather than nati<strong>on</strong>al <strong>SVOD</strong> services which rely<br />
<strong>on</strong> regi<strong>on</strong>al <str<strong>on</strong>g>films</str<strong>on</strong>g> for their subscribers.<br />
Netflix and Amaz<strong>on</strong>, operating in <strong>Europe</strong> and <strong>outside</strong>, are the multi-country services with the<br />
highest share <str<strong>on</strong>g>of</str<strong>on</strong>g> EU <str<strong>on</strong>g>films</str<strong>on</strong>g> in their catalogues, with an average <str<strong>on</strong>g>of</str<strong>on</strong>g> 18%. <str<strong>on</strong>g>The</str<strong>on</strong>g>y tend to circulate <str<strong>on</strong>g>films</str<strong>on</strong>g><br />
acquired in <strong>Europe</strong> also to the countries in which they operate <strong>outside</strong> <strong>Europe</strong>.<br />
British <str<strong>on</strong>g>films</str<strong>on</strong>g> represent the highest share <str<strong>on</strong>g>of</str<strong>on</strong>g> EU <str<strong>on</strong>g>films</str<strong>on</strong>g> in North America, South Africa, India, Southeast<br />
Asia, Australia and New Zealand – language/cultural proximity.<br />
French <str<strong>on</strong>g>films</str<strong>on</strong>g> score their highest share <str<strong>on</strong>g>of</str<strong>on</strong>g> EU <str<strong>on</strong>g>films</str<strong>on</strong>g> in the Middle East, Turkey and China and Japan –<br />
appeal <str<strong>on</strong>g>of</str<strong>on</strong>g> French cinema high in these regi<strong>on</strong>s.<br />
Spanish <str<strong>on</strong>g>films</str<strong>on</strong>g>, without surprise, claim their highest share in Latin America but also Southeast Asia.<br />
German <str<strong>on</strong>g>films</str<strong>on</strong>g> make up a stable percentage <str<strong>on</strong>g>of</str<strong>on</strong>g> EU <str<strong>on</strong>g>films</str<strong>on</strong>g> throughout the regi<strong>on</strong>s analysed, accounting<br />
between 8% and 14%<br />
Italian <str<strong>on</strong>g>films</str<strong>on</strong>g>, mostly classic <str<strong>on</strong>g>films</str<strong>on</strong>g>, have their highest share in North America with 12%.
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