The export of European films on SVOD outside Europe by Christian Grece
The subscription VOD market is a battle for consumers' entertainment spending - and eyeballs! How well do European films export to SVOD services beyond the EU's borders? Which countries and which platforms are the biggest buyers outside the EU? Brand new free report! Download the PDF version here: https://www.obs.coe.int/en/web/observatoire/industry
The subscription VOD market is a battle for consumers' entertainment spending - and eyeballs! How well do European films export to SVOD services beyond the EU's borders? Which countries and which platforms are the biggest buyers outside the EU? Brand new free report! Download the PDF version here: https://www.obs.coe.int/en/web/observatoire/industry
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Russian player Ivi has the highest share <str<strong>on</strong>g>of</str<strong>on</strong>g> EU <str<strong>on</strong>g>films</str<strong>on</strong>g>, followed <strong>by</strong> Netflix in the 3 countries<br />
While Ivi boosts the highest share, Netflix in Turkey dedicates ¼ <str<strong>on</strong>g>of</str<strong>on</strong>g> its film <str<strong>on</strong>g>of</str<strong>on</strong>g>fering to EU <str<strong>on</strong>g>films</str<strong>on</strong>g>.<br />
Amaz<strong>on</strong> <strong>on</strong> the other hand in Turkey and Russia, has a low amount <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>films</str<strong>on</strong>g> and a low amount <str<strong>on</strong>g>of</str<strong>on</strong>g> EU <str<strong>on</strong>g>films</str<strong>on</strong>g><br />
in its <str<strong>on</strong>g>of</str<strong>on</strong>g>fering.<br />
Overview <str<strong>on</strong>g>of</str<strong>on</strong>g> EU 28 shares <strong>by</strong> <strong>SVOD</strong> catalogue<br />
30%<br />
25%<br />
26%<br />
25%<br />
20%<br />
15%<br />
16% 16%<br />
10%<br />
10%<br />
9%<br />
5%<br />
0%<br />
Ivi RU Netflix TR Netflix RU Netflix ZA Amaz<strong>on</strong> Prime Video RU Amaz<strong>on</strong> Prime Video TR<br />
Total <str<strong>on</strong>g>films</str<strong>on</strong>g> per catalogue<br />
Amaz<strong>on</strong> Prime Video RU Amaz<strong>on</strong> Prime Video TR Ivi RU Netflix RU Netflix TR Netflix ZA<br />
541 528 5 809 3 382 3 150 3 588