Seasoned Autumn/Winter 2019

Meet
SUZANNE SKER RY
/16
What’s your role at Cornish Sea Salt? I am one of the
company Directors and I head up supermarket sales and
export sales at Cornish Sea Salt.
What part of the job do you enjoy the most? I love the
trade shows – meeting all our fabulous international
distributors and buyers old and new. Our network of
distributors is an extension to our very own sales team – I
love it when they become as passionate about Cornish Sea
Salt as we are. A lot of day to day business is over email or
phone. Actually meeting our customers face to face is the
part I really enjoy. I remember when Cornish Sea Salt started
exporting seven years ago – it was after SIAL – the large
international B2B food show in Paris. That gave us a huge kick
start in internationalising the business.
Is the public perception around sea salt and healthy
eating changing? There is much more awareness today
about the health benefits and much better taste you get from
using sea salts compared to table salts. So more and more
consumers are buying into the category of premium salts
– both sea salt and rock salt. Chefs on TV are using premium
salts more and more and this is having an influence on many
households . The sea salt category is growing at 13% each year
and this is the ONLY salt in the category to be in growth.
Other salts, eg table salts, are in decline.
Another great statistic is that over the last 12 months 25% of
households in the UK bought into the sea salt category.
Healthy eating , a rise in scratch cooking , celebrity chefs on
TV and key influencers using premium salts have all played a
part in growing the category.
Do you have a favourite sea salt to use at home? If so,
what’s your salty recipe? I have to say, my favourite has to
be the Flakes. I love the flavour and texture, they finish any
dish. I lived in Italy for ten years and used to watch Italian
grannies cooking. Now I cook so much Italian food. I’m yet to
find a better combination than a pinch of Cornish Sea Salt
Flakes sprinkled over a fresh Caprese salad. I also love
experimenting with our Simple Seasonings blends. With two
teenagers in the house any simple cheats are welcomed, and
Spatchcock Chicken with a sprinkle of our newest Lemon
Pepper Cornish Sea Salt is a definite family favourite.
What do you do to relax? Well despite all the flying
around I do for work, I am not put off at all and I love to travel.
I have a very long bucket list and have got so many places I
really want to see and explore. I love the sun and most of my
holidays are in warmer climes. When I am not exploring the
world I love spending time with the family – husband, two
daughters and two spaniels. We love going for walks on
Sundays.
What part of Cornwall do you find the most
beautiful? One of my favourite places we often take the dogs
to is Lerryn. I love it for the wooded valleys, unspoilt Cornish
scenery, and the show of bluebells is just stunning in spring.
I also really love Fowey – it has a continental vibe to it – the
cafés, bars, little boutiques and walk to Readymoney Cove.
Suzanne x
Q&A
Full story at / cornishseasalt.co.uk/blog
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