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Boxoffice Pro - October 2019

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$6.95 / OCTOBER <strong>2019</strong><br />

THE OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF THEATRE OWNERS


DANIEL LORIA<br />

>> September gave us reason to cheer at the box<br />

office, with a handful of titles performing above<br />

expectations and ushering in what is sure to be a<br />

memorable fall and winter season at the movies.<br />

While the monster box office success of Warner<br />

Bros.’ It Chapter Two—opening at a strong $91<br />

million—was no surprise, subsequent debuts<br />

helped propel the month’s numbers to a higher<br />

range than our analysts had originally expected. As<br />

our chief analyst, Shawn Robbins, notes, strong<br />

debuts for mid-range titles like STX’s Hustlers ($33<br />

million), Focus Features’ Downton Abbey ($31<br />

million), Disney-Fox’s Ad Astra ($19 million),<br />

and Lionsgate’s Rambo: Last Blood ($18 million)<br />

combined to promote content diversity at the box<br />

office. It’s not all just car chases, dinosaurs, and<br />

superheroes. Or at least it shouldn’t be if we expect<br />

to cross the $12 billion mark domestically. September’s<br />

figures are a good preview of what a successful<br />

fall and winter could look like in the coming<br />

months, as more original movies and award contenders<br />

begin making the rounds in theaters.<br />

Speaking of programming, six of these year-end<br />

titles will be available to see at the latest edition<br />

of ShowEast. Lionsgate’s Knives Out, Disney-Fox’s<br />

Ford v Ferrari, Fox Searchlight’s Jojo Rabbit, Neon’s<br />

Clemency, and surprise screenings from Paramount<br />

and Warner Bros. are all part of the schedule in<br />

Miami, which will once again host exhibitors from<br />

the domestic and Latin American markets. You<br />

can read our extensive coverage of the event in the<br />

following pages, including interviews with several<br />

of this year’s honorees.<br />

We’ve also brought back our popular Ask the<br />

Audience segment, in conjunction with our partners<br />

at NCM, to find out which upcoming titles<br />

are most anticipated by audiences—and to learn<br />

about some of their unique moviegoing traditions.<br />

For our staff here at <strong>Boxoffice</strong> <strong>Pro</strong>, the coming<br />

months are our favorites on the release schedule,<br />

representing our heaviest moviegoing period of the<br />

year. We hope the same is true for the audiences<br />

visiting your theaters.<br />

Daniel Loria<br />

SVP Content Strategy &<br />

Editorial Director<br />

<strong>Boxoffice</strong> Media<br />

2 OCTOBER <strong>2019</strong>


<strong>2019</strong> VOL. 155 NO. 10<br />

HELLO 2<br />

TRADE TALK 10<br />

MEMBERSHIP NEWS 20<br />

CHARITY SPOTLIGHT 22<br />

SHOWEAST<br />

PREVIEW<br />

CELEBRATING MOVIES<br />

ShowEast in Miami Beach puts films first 36<br />

A FORMIDABLE TRIO<br />

ShowEast presents its <strong>2019</strong> Show 'E' Award<br />

to three National Amusements veterans 40<br />

EMPOWERED ELIZABETH<br />

AMC's Elizabeth Frank receives ShowEast's<br />

first-ever Empowerment Award 46<br />

AL SHAPIRO DISTINQUISHED<br />

SERVICE AWARD<br />

Joe Masher, Chief Operating Officer<br />

Bow Tie Cinemas 48<br />

A PASSION FOR PHILANTHROPY<br />

Warner Bros.' Scott Forman receives<br />

ShowEast humanitarian award 52<br />

MAKING A DIFFERENCE<br />

ShowEast honors Participant's<br />

David Linde with Bingham Ray Spirit Award 56<br />

INTERNATIONAL DISTRIBUTOR<br />

OF THE YEAR<br />

Monique Esclavissat<br />

Warner Bros. International 58<br />

Top Women in Global Exhibition 96<br />

HOYTS GROUP<br />

Stephanie Mills<br />

CINÉPOLIS<br />

Luisa Ramirez-Diaz<br />

AMC THEATRES<br />

Elizabeth Frank<br />

BARDAN INTERNATIONAL<br />

Vilma Benitez<br />

UNIC CINEMA DAYS 60<br />

ASK THE AUDIENCE 84<br />

CINESHOW RECAP 90<br />

TECHNOLOGY 94<br />

SOCIAL MEDIA 102<br />

ON SCREEN 106<br />

EVENT CINEMA CALENDAR 118<br />

BOOKING GUIDE 120<br />

MARKETPLACE 128<br />

<strong>Boxoffice</strong> <strong>Pro</strong> has served as the official publication of the National<br />

Association of Theatre Owners (NATO) since 2007. As part of this<br />

partnership, <strong>Boxoffice</strong> <strong>Pro</strong> is proud to feature exclusive columns from<br />

NATO while retaining full editorial freedom throughout its pages. As<br />

such, the views expressed in <strong>Boxoffice</strong> <strong>Pro</strong>, except for columns signed<br />

by NATO executives, reflect neither a stance nor an endorsement from<br />

the National Association of Theatre Owners.<br />

INDIE FOCUS<br />

Digital Gym Cinema<br />

30<br />

TIMECODE<br />

The Editor Has His Say<br />

34<br />

4 OCTOBER <strong>2019</strong>


FROZEN II<br />

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innovative<br />

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for the cinema<br />

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DISNEY'S MEGA-HIT RETURNS FOR<br />

A SECOND SHOT AT SUCCESS<br />

62<br />

GEMINI MAN<br />

Skies Over the Pacific<br />

ROLAND EMMERICH'S WWII<br />

DRAMA DEBUTS<br />

68<br />

INSURANCE COVERAGE<br />

C O M P A N I E S<br />

P R I C E<br />

HARRIET<br />

Two Smiths Are<br />

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ANG LEE PITS WILL SMITH AGAINST<br />

HIS YOUNGER SELF<br />

72<br />

BLACK AND BLUE<br />

Freedom Fighter<br />

KASI LEMMONS'S BIOPIC BRINGS<br />

HARRIET TUBMAN TO THE SCREEN<br />

76<br />

92<br />

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DEON TAYLOR BRINGS HIS SPORTS<br />

REGIME TO HIS THRIVING CAREER<br />

80<br />

INSURANCE SERVICES<br />

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OCTOBER <strong>2019</strong><br />

5


EDITED BY LAURA SILVER<br />

BOXOFFICE MEDIA<br />

CEO<br />

Julien Marcel<br />

SVP CONTENT STRATEGY<br />

Daniel Loria<br />

CREATIVE DIRECTOR<br />

Kenneth James Bacon<br />

VP ADVERTISING<br />

Susan Uhrlass<br />

SENIOR ADVISOR<br />

Andrew Sunshine<br />

WEBEDIA FORMS ‘THE BOXOFFICE COMPANY’<br />

>> Webedia, the global media and technology network, has announced the<br />

formation of The <strong>Boxoffice</strong> Company, creating the largest and most prominent<br />

enterprise of its kind serving the publishing, technology, and data needs of the<br />

global cinema industry.<br />

The <strong>Boxoffice</strong> Company is an outgrowth of Webedia’s years-long aggregation<br />

of market-leading movie related assets, including Webedia Movies <strong>Pro</strong>. Its platforms<br />

account for 63.5 million unique visitors monthly in France (allocine.fr and<br />

boxofficepro.fr), Germany (moviepilot.de and filmstarts.de), Brazil (adorocinema.<br />

com.br), Spain (sensacine.com and espinof.com), Mexico (sensacine.com.mx),<br />

Turkey (beyazperde.com), and the U.S. (boxofficepro.com).<br />

Under Webedia Movies <strong>Pro</strong> branding, Webedia has also built a market-leading<br />

position in digital B-to-B services for the cinema industry, with the acquisitions of<br />

Cote Cine Group (France),<br />

<strong>Boxoffice</strong> Media (USA), and<br />

West World Media (USA)<br />

in 2015. The company also<br />

acquired Peach Digital (Scotland)<br />

in 2017.<br />

Webedia Movies <strong>Pro</strong> is<br />

the world’s number one provider<br />

of technology and data<br />

with products in search and<br />

discovery, as well as premier<br />

ticketing solutions, business<br />

intelligence, and digital<br />

marketing tools. In 2018,<br />

Webedia Media <strong>Pro</strong> generated<br />

over half a billion dollars<br />

in box office revenue by<br />

powering thousands of ticketing platforms for exhibitors worldwide. As a result of<br />

its collection of media, technology, and data, The <strong>Boxoffice</strong> Company is responsible<br />

for over 90 percent of internet audience movie show times and listings.<br />

“This epic corporate branding and consolidation of assets is rooted in a<br />

100-year-old love story with Hollywood,” said Julien Marcel, CEO of The <strong>Boxoffice</strong><br />

Company. “The <strong>Boxoffice</strong> Company is dedicated to continuing to grow<br />

global audiences across their consumer platforms and delivering the ultimate<br />

global SaaS platform for the theatrical industry worldwide.”<br />

The <strong>Boxoffice</strong> Company is headquartered in North Hollywood, California,<br />

with offices and operations in Paris, Madrid, Berlin, Glasgow, Istanbul, Mexico<br />

City, São Paulo, New York, and Ridgefield, Connecticut.<br />

BOXOFFICE ® MAGAZINE<br />

EDITORIAL DIRECTOR<br />

Daniel Loria<br />

EXECUTIVE EDITOR<br />

Kevin Lally<br />

MANAGING EDITOR<br />

Laura Silver<br />

ASSOCIATE EDITOR<br />

Rebecca Pahle<br />

CONTRIBUTORS<br />

David Binet<br />

Alex Edghill<br />

Moises Esparza<br />

Juan Lopez<br />

Vassiliki Malouchou<br />

Jesse Rifkin<br />

PRODUCTION ASSISTANT<br />

Ally Bacon<br />

BOXOFFICEPRO.COM<br />

CHIEF ANALYST<br />

Shawn Robbins<br />

ANALYSTS<br />

Alex Edghill<br />

Chris Eggertsen<br />

Jesse Rifkin<br />

DATABASE MANAGEMENT<br />

Diogo Busato<br />

ADVERTISING<br />

VP, ADVERTISING<br />

Susan Uhrlass<br />

63 Copps Hill Road<br />

Ridgefield, CT USA 06877<br />

susan@boxoffice.com<br />

310-876-9090<br />

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CORPORATE<br />

Box Office Media LLC<br />

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corporate@boxoffice.com<br />

BOXOFFICE ® (ISSN 0006-8527), Volume 155, Number 10, <strong>October</strong><br />

<strong>2019</strong>. BOXOFFICE ® is published monthly by Box Office Media<br />

LLC, 63 Copps Hill Road, Ridgefield, CT USA 06877, USA. corporate@boxoffice.com.<br />

www.boxofficepro.com. Basic annual<br />

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833-435-8093 (Toll-Free) 845-450-5212 (Local). <strong>Boxoffice</strong> ® is a<br />

registered trademark of Box Office Media LLC.<br />

10 OCTOBER <strong>2019</strong>


WOMEN IN EXHIBITION<br />

EXPANDS ITS OUTREACH<br />

AT SHOWEAST<br />

>> Women in Exhibition (WIE), a<br />

nonprofit organization created earlier<br />

this year for working professionals in<br />

cinema exhibition, will further expand its<br />

outreach and presence during this year’s<br />

ShowEast at the Fontainebleau Hotel, in<br />

Miami, Florida, <strong>October</strong> 14–17.<br />

WIE officially launched during<br />

the <strong>2019</strong> Geneva Convention in Lake<br />

Geneva, Wisconsin, where it presented<br />

the “Women in Exhibition” panel session<br />

during the conference. The panel included<br />

founding member and president,<br />

Heather Blair, who also spearheads the<br />

foundation; Melissa Boudreau, chief marketing<br />

officer, Emagine Entertainment;<br />

Kim Lueck, V.P. technology and chief<br />

information officer, The Marcus Corporation;<br />

Darryl Schaffer, EVP, operations<br />

and exhibitor relations, Screenvision; and<br />

Gina DiSanto, NATO of Pennsylvania,<br />

Independent Cinema Alliance. Rebecca<br />

Pahle of <strong>Boxoffice</strong> <strong>Pro</strong> moderated.<br />

As the foundation grows, the intention<br />

is to help bridge global cinema<br />

communities by identifying important<br />

women’s initiatives and addressing them<br />

through mentoring, education, and<br />

support programs. By fostering platforms<br />

for women entering exhibition for the<br />

first time, or those who are transitioning<br />

careers, WIE understands the constantly<br />

changing worlds in exhibition and the<br />

benefits of having valuable resources to<br />

succeed. Career opportunities, education,<br />

and guidance are key WIE objectives as it<br />

continues to formulate its programs.<br />

Outreach efforts by founding members<br />

that began last spring when WIE was<br />

first conceptualized have steadily grown<br />

its membership to nearly 100 professionals.<br />

During ShowEast, WIE will hold an<br />

informal reception to encourage other<br />

women to join and share their thoughts<br />

and ideas for cinema’s future.<br />

NEW ROLE FOR CRIPPS AT<br />

WARNER BROS. PICTURES<br />

>> Veteran film-distribution executive<br />

Andrew Cripps has been named president,<br />

international theatrical distribution,<br />

at Warner Bros. Pictures. The announcement<br />

was made by Ron Sanders, president,<br />

worldwide distribution, Warner<br />

Bros. Pictures, and president, Warner<br />

Bros. Home Entertainment, to whom<br />

Cripps will report.<br />

In his new role, Cripps will be responsible<br />

for overseeing all matters relating to<br />

the international theatrical distribution<br />

of the studio’s slate of motion pictures,<br />

which includes releases from Warner<br />

Bros. Pictures and New Line Cinema.<br />

He’ll also work closely with Sanders on<br />

the development of theatrical growth<br />

opportunities and additional revenue<br />

streams for the division, as well as oversee<br />

the team that manages sales and distribution<br />

efforts across Warner Bros.’ network<br />

of affiliates and licensees in more than<br />

World’s finest screen technology.<br />

Pioneers in presentation quality.<br />

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harkness.co<br />

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OCTOBER <strong>2019</strong><br />

11


TRADE TALK<br />

125 territories worldwide.<br />

Cripps has more than three decades’ experience<br />

leading overseas theatrical distribution for a<br />

number of major Hollywood studios, including<br />

United International Pictures, Paramount, Imax,<br />

and, most recently, Fox.<br />

CJ 4DPLEX AND B&B TO LAUNCH<br />

SCREENX AMPHITHEATER<br />

>> CJ 4DPLEX, together with B&B Theatres,<br />

launched the world’s first-ever ScreenX Amphitheater<br />

in Overland Park, Kansas, inside B&B<br />

Overland Park 16. The newly arranged auditorium,<br />

which marks the second largest ScreenX theater<br />

in the world, opened to Warner Bros. Pictures’ It<br />

Chapter Two on September 6.<br />

ScreenX Amphitheater will feature projectors<br />

that line the ceilings of the auditorium, maximizing<br />

the view of the main screen and wings by up to<br />

50 degrees (22.5 on the left and 22.5 on the right)<br />

and project onto B&B’s signature Grand Screen<br />

(PLF). The ScreenX Amphitheater is equipped<br />

with heated leather recliners and DTS:X speakers<br />

embedded into the walls of the auditorium.<br />

This marks the second ScreenX auditorium<br />

with B&B Theatres. The first auditorium opened<br />

last year at B&B Theatres Liberty 12. Today, it is<br />

one of the top-performing ScreenX sites around<br />

the globe, where the latest ScreenX release, Sony<br />

Pictures’ Spider-Man: Far from Home, performed<br />

2.45 times higher than standard screens in its<br />

opening week.<br />

HUAXIA FILM DEBUTS CINITY<br />

CINEMA WITH GEMINI MAN<br />

TRAILER<br />

>> Huaxia Film Distribution Co. Ltd. held<br />

a launch in Beijing to formally introduce<br />

its Cinity Brand and the Cinity Cinema<br />

System, an innovation in advanced-format<br />

film projection.<br />

The event, themed “New Heights Lead to Premium<br />

Experience,” was graced by representatives from government<br />

organizations, film industry associations, and companies<br />

from the international<br />

film world.<br />

A trailer of Gemini<br />

Man, the new film by<br />

Oscar-winning director<br />

Ang Lee (Life of Pi,<br />

Brokeback Mountain),<br />

provided a showcase<br />

for the Cinity Cinema<br />

System. “When filming<br />

Gemini Man, we paid<br />

close attention to every<br />

small detail, trying to<br />

create a real-life impact<br />

with the help of technology.<br />

With the revolutionary<br />

Cinity Cinema<br />

system, we could achieve<br />

clearer and truer visual<br />

effects with a perfect<br />

presentation for 3-D at<br />

120fps, and 4K resolution details,” said Lee,<br />

who gave a video address to the audience at<br />

the launch event.<br />

Cinity is considered a trend for the<br />

future development of the film industry<br />

in China and around the world. “In the<br />

future, Cinity will lead the film industry<br />

into an unprecedented era of film-viewing.<br />

I will work together with Huaxia Film to produce more advanced-format<br />

movies to drive the long-term development of<br />

the film industry worldwide,” said Lee.<br />

12 OCTOBER <strong>2019</strong>


TRADE TALK<br />

MARQUEE CINEMAS RENOVATES ITS<br />

CHARLESTON LOCATION<br />

>> Beckley, West Virginia–based Marquee Cinemas<br />

has begun renovations of its 12-screen theater<br />

located in Charleston, West Virginia. The theater<br />

will remain open during the remodel.<br />

Upon completion, all auditoriums will feature<br />

oversize luxury electric-powered recliners, including<br />

roomy armrests with cup holders and an elevated<br />

footrest. The highlight of the theater will be its two<br />

large-format Marquee Extreme Cinemas (MXC)<br />

auditoriums with 4K laser digital projection, new<br />

floating screens, and Dolby Atmos sound.<br />

Phase one will include studios 6–12, expected<br />

to be completed in late September. All studios<br />

will be equipped with new luxury seating, carpet,<br />

lighting, and sound panels. Phase two will follow<br />

with the completion of auditoriums 1–6 with a<br />

warm, contemporary, city-chic color palette for<br />

the lobby and common areas; new box office;<br />

concession stand with a Coke Freestyle machine;<br />

and completely remodeled restrooms. Expected to<br />

be completed in December, phase two will include<br />

digital displays, new wall coverings, carpet, and<br />

interior paint. The exterior elevation will encompass<br />

a blend of architectural design elements to<br />

complement the building. <strong>Pro</strong>ject completion is<br />

scheduled for January 2020.<br />

Additionally, the theater will be adding reserved<br />

seating. Patrons may purchase their favorite seat<br />

prior to the movie, either online, at the box office,<br />

or at Marquee’s ticketing kiosk.<br />

KINEPOLIS ACQUIRES MJR<br />

>> European exhibition circuit Kinepolis announced its<br />

entry into the U.S. market through an agreement to acquire<br />

Michigan movie theater chain MJR Digital Cinemas.<br />

The deal will bring MJR’s 10 locations and 164 screens<br />

into the Kinepolis global network of theaters, which currently<br />

includes 97 cinemas and 884 screens in Belgium, Canada,<br />

the Netherlands, France, Spain, Luxembourg, Switzerland,<br />

and Poland.<br />

The acquisition is valued at $152.25 million and includes<br />

a substantial corporation tax value of over $13 million. P.J.<br />

Solomon is serving as financial adviser and Honigman LLP as<br />

legal counsel to MJR Digital Cinemas.<br />

Kinepolis first entered the North American market with<br />

its acquisition of Landmark Cinemas, Canada’s second-largest<br />

circuit, in 2017.<br />

MJR is expected to continue operating under its existing<br />

brand name and retain current management, which will be<br />

integrated into the circuit at large by the European Kinepolis<br />

team and the Canadian Landmark team.<br />

14 OCTOBER <strong>2019</strong>


TRADE TALK<br />

LINDE OFFERED MULTIYEAR DEAL<br />

WITH PARTICIPANT<br />

>> Media company Participant has extended David<br />

Linde’s contract as chief executive officer with a<br />

multiyear deal.<br />

Since joining Participant as CEO in late 2015,<br />

Linde has spearheaded the company’s realignment<br />

around its core content and social-impact imperatives<br />

and further positioned the company as a forerunner<br />

of impact media, the category that founder<br />

Jeff Skoll first conceptualized and began shaping at<br />

the company’s creation in 2004.<br />

During his tenure, Linde has overseen a content<br />

slate that has won 10 Oscars, including two Best<br />

Picture awards (for Green Book and Spotlight) and<br />

two Best Foreign-Language Film awards (Roma and<br />

A Fantastic Woman); rebuilt Participant’s global distribution<br />

structure across all platforms; restructured<br />

its approach to social impact with the hiring of<br />

chief impact officer Holly Gordon; and expanded<br />

the company’s content approach to include episodic<br />

television series and digital short-form video<br />

through the acquisition of SoulPancake.<br />

Last month at the Toronto International Film<br />

Festival, the company also announced a major<br />

rebrand that embodies Participant’s legacy of unifying<br />

art and activism, creativity and impact.<br />

“Since joining Participant, I’ve had the amazing<br />

opportunity of working with some of the most inspiring<br />

artists, thought-leaders, change-makers and<br />

professionals in our—or any—industry, all unified<br />

toward achieving a common goal: to create realworld<br />

change through the power of storytelling,”<br />

Linde said. “I’m incredibly grateful to Jeff’s passion<br />

and commitment and to his continued trust in me<br />

in helping carry out his vision of lasting impact.”<br />

GOLD MEDAL DEBUTS POPPER TECHNOLOGY<br />

>> Concessions equipment manufacturer Gold Medal <strong>Pro</strong>ducts<br />

Co. announced the launch of two new developments in<br />

popper technology: the Advanced Membrane<br />

Control Panel and the Touch Screen<br />

Control Panel, part of the PopClean Elite<br />

Series of poppers.<br />

The Advanced Membrane Control<br />

Panel is engineered to be convenient,<br />

sleek in design, and easy to operate. The<br />

membrane panel contains easy-to-understand<br />

icons and operating indicators. The<br />

Advanced Membrane Control Panel comes<br />

standard on any PopClean Elite Series<br />

Popper. There will be no price change<br />

from the previous pricing on the Pop-<br />

Clean Elite Series Poppers.<br />

The Touch Screen Control Panel has<br />

been launched as an optional upgrade. Its<br />

intuitive 7-inch touch screen display makes<br />

it simple to train employees, program<br />

recipes, reference videos, and access backof-house<br />

data.<br />

Adam Browning, president of Gold<br />

Medal, said, “Venues like movie theaters,<br />

stadiums, and other high-volume locations<br />

rely on having the best popper performance.<br />

Now, with the Advanced Membrane<br />

Control Panel and Touch Screen<br />

Control Panel, Gold Medal has raised the<br />

bar. This is the type of technology that translates into key<br />

advantages for our customers.”<br />

16 OCTOBER <strong>2019</strong>


TRADE TALK<br />

AFIN TECHNOLOGIES<br />

ACQUIRES COUPON COMPANY<br />

ENTERTAINMENT<br />

>> Troy, Michigan–based promotional<br />

marketing company Entertainment has<br />

been acquired by Afin Technologies. Entertainment<br />

is the leading provider of local<br />

and national discount promotions in the<br />

U.S. and Canada. The deal means Afin<br />

Technologies will take over operation of<br />

the company, which connects businesses<br />

to consumers with promotional offers via<br />

physical coupons in its flagship Book, and<br />

through its Entertainment mobile app.<br />

As part of the deal, Afin will also take<br />

on fresh investment from Deepbridge<br />

Capital in the U.K. and investors in the<br />

U.S. This will support the creation of 50<br />

new jobs in Troy, Michigan, and 10 new<br />

jobs in Stockport in the U.K. Entertainment<br />

currently employs 77 people in<br />

the U.S. Afin Technologies was founded<br />

in Stockport, U.K.—initially under the<br />

name SurveyMe.<br />

The deal follows the U.S. launch of<br />

Afin’s Buxbo, a couponing app aimed<br />

at a young-adult audience, with a social<br />

gaming approach in which users team up<br />

to earn the best discounts.<br />

KINO ARENA AND<br />

MEDIAMATION TO OPEN<br />

FOUR MX4D AUDITORIUMS IN<br />

BULGARIA<br />

>> Kino Arena and MediaMation Inc.<br />

have signed an agreement to open four<br />

MX4D immersive auditoriums in Bulgaria.<br />

First up for an early fall opening is The<br />

Mall of Sofia.<br />

The imminent openings in Bulgaria<br />

mark the 24th country for MediaMation’s<br />

dedicated MX4D cinema auditoriums,<br />

now expected to exceed 400 installs this<br />

year worldwide.<br />

Upcoming releases in MX4D include<br />

the highly anticipated movies Terminator:<br />

Dark Fate, Charlie’s Angels, Jumanji:<br />

The Next Level, and Star Wars: The Rise of<br />

Skywalker.<br />

“MediaMation is proud to bring<br />

MX4D to the Bulgarian market in the<br />

beautiful Kino Arena theaters. They are<br />

great partners and we look forward to<br />

together presenting blockbusters in the<br />

coming years in our unique, fun, and immersive<br />

format,” said Howard Kiedaisch,<br />

CEO of MediaMation.<br />

“Kino Arena is constantly expanding<br />

its horizons and strives to offer audiences<br />

nothing less than the best cinemagoing<br />

experience. The installation of MX4D<br />

will allow us to continue delivering the<br />

latest cinematic innovations to make sure<br />

our customers have a better perception of<br />

the film content.” said Dimitar Manchev,<br />

CEO of Kino Arena.<br />

LIN-MANUEL MIRANDA JOINS THEATEREARS<br />

>> TheaterEars, the app that empowers people to watch movies in the<br />

movie theater in Spanish, welcomes its newest global ambassador and investor:<br />

award-winning composer, lyricist, and actor Lin-Manuel Miranda<br />

(co-star of Mary Poppins Returns, right). As part of this new relationship,<br />

Miranda will create awareness among the Latinx and creative communities,<br />

as well as provide his expertise to the fast-growing start-up.<br />

“Shared family experiences are paramount in my household,” said<br />

Miranda. “As a member of the Latinx diaspora, English is not the only<br />

language spoken at home and in my family. Being able to go to see a<br />

movie as a family, thanks to TheaterEars, has opened a whole new world of<br />

entertainment for us to enjoy and discuss together regardless of ability to<br />

understand English.”<br />

To use the TheaterEars app, audiences can download the app and register<br />

an account, preferably before arriving at the theater. After selecting<br />

the movie, movie theater, and show time, the app will get the Spanish<br />

audio track on your phone. Once at the theater, open up the app, connect<br />

the earbuds, and press play once the movie begins. Within seconds,<br />

moviegoers will hear the movie in their ears in Spanish in perfect sync<br />

with the big screen.<br />

“We are truly honored that someone of Lin-Manuel’s talent and intelligence<br />

has recognized the value of our efforts,” said Dan Mangru, CEO<br />

of TheaterEars. “We’ve seen what a powerful voice for good Lin-Manuel<br />

can be, especially with all of the great work he has done for Puerto Rico<br />

and the Hispanic community. We share a common mission: to empower<br />

moviegoing audiences everywhere, regardless of language.”<br />

18 OCTOBER <strong>2019</strong>


MEMBERSHIP NEWS<br />

BY DAVID BINET, DIRECTOR OF MEMBERSHIP, NATO<br />

SOUTHERN HOSPITALITY<br />

AND SOME HOME COOKIN’<br />

NATO STAFF HITS THE ROAD TO VISIT<br />

MEMBER LOCATIONS<br />

disarming. So once we arrived and quickly savored<br />

the indoor air-conditioning (keep in mind that it<br />

was August in Alabama), Craig gave us the tour.<br />

The cinema only boasts two regular auditoriums,<br />

but they installed the latest technology in<br />

both houses. In addition to the dual-motor recliners<br />

and immersive audio, each seat has an iPad on<br />

which to order food and drinks from the kitchen.<br />

The pre-show includes a quick tutorial for how to<br />

order, although the process seems intuitive. Outside<br />

the auditoriums, a bar and sitting area greet<br />

customers once they enter the doors. The building<br />

also includes meeting rooms and kitchen facilities<br />

for private events.<br />

Following my visit, Craig was gracious enough<br />

to share some background about the business:<br />

DAVID BINET<br />

NEXUS CINEMA DINING<br />

MOBILE, ALABAMA<br />

www.nexuscinemadining.com<br />

Host: Craig R. Hall, Vice President & COO<br />

Visit Date: Tuesday, August 20, <strong>2019</strong><br />

Movie: Where’d You Go, Bernadette<br />

Menu Selections: Fried oyster sliders, sea<br />

salt & pepper fries, brownie à la mode,<br />

soda water<br />

>> On a recent road trip to my hometown, I had<br />

the opportunity to visit a NATO member cinema<br />

that only opened its doors in early 2018. I remember<br />

meeting the executive team of the yet-to-benamed<br />

Nexus Cinema Dining in Las Vegas for<br />

CinemaCon 2017. They were eager to learn more<br />

about the industry, and I was excited to meet a<br />

new cinema operator from old Mobile. We agreed<br />

that a visit to their facility on my next trip home<br />

was in order. So after a 14-hour, two-day car ride<br />

through the South, that promise was kept.<br />

Nexus Cinema Dining sits in the western part<br />

of Mobile, juuust inside the city line. Since Mobile<br />

Bay forms the eastern border of the city, any<br />

expansion has to go west. That is where many of<br />

the newer developments are located. They stand in<br />

contrast to the older architecture found closer to<br />

the more historic downtown and midtown areas.<br />

We met Craig Hall, vice president and COO<br />

of Nexus Cinema Dining. You cannot miss him.<br />

He has a big, bespectacled smile to go along with<br />

a deep and affable Southern accent. It is pleasantly<br />

What attracted you to the cinema industry and<br />

how did you start?<br />

We had a multimedia company that produced<br />

science-education videos and science fiction<br />

movies, so exhibition was something that always<br />

intrigued us. We did approximately 18 months<br />

of research (traveling the country looking at best<br />

practices, theater design, and technology) and<br />

decided that we could develop a product unique to<br />

our area that would fill a need in our community.<br />

What factors went into choosing the location of<br />

the dine-in cinema facility?<br />

This was an easy decision for us: we owned<br />

the building and had the square footage to<br />

renovate. While there are better locations for our<br />

concept, our location was more than adequate to<br />

start our venture.<br />

How have the extra amenities (e.g., iPads,<br />

double-motor recliners, immersive audio) been<br />

received by your patrons?<br />

We chose to stay at the top of the technology<br />

curve. Our every-seat iPad ordering system has<br />

been a major hit with our customers. The ability to<br />

order throughout the movie, get served, and then<br />

pay at your seat has brought a new level of convenience<br />

and comfort to our customers. They love<br />

the comfort of the dual-motor recliners that allow<br />

them to eat and watch comfortably. Lastly, we<br />

constantly get praised for the quality of the picture<br />

from our 4K laser projectors, and most amazing to<br />

our guests is the Dolby Atmos sound system. We<br />

20 OCTOBER <strong>2019</strong>


chose to utilize a minimum of 50 speakers in our<br />

theaters and had Dolby engineers tune the room.<br />

That truly does immerse you in the movie experience.<br />

No more asking, “What did he say?” or being<br />

blown out by too loud of a setting. The statement<br />

we hear the most is, “I’m spoiled, and I will never<br />

go to another movie theater.”<br />

What is your biggest challenge with the cinema?<br />

(Does anything keep you up at night?)<br />

Everything! Paramount to us is maintaining<br />

a superior customer experience. I cannot control<br />

whether they will like the movie, but I can create<br />

an experience that will build value and satisfaction<br />

to the customer. I grew up in a time when going<br />

to the movies was an event, an experience; you remembered<br />

it even when you did not remember the<br />

movie. That is what we are delivering, and I believe<br />

it is the future of exhibition.<br />

What is your favorite movie, and what concessions/food<br />

would you have while watching it?<br />

Field of Dreams. I lost my dad many years ago,<br />

and I know he can’t come back, but I look forward<br />

to playing a game of catch with him when<br />

we meet again.<br />

There’s nothing better than hot buttery popcorn<br />

and a cold Diet Coke!<br />

OCTOBER <strong>2019</strong><br />

21


CHARITY SPOTLIGHT<br />

TO ADD EVENTS IN AN UPCOMING ISSUE, PLEASE SEND ANNOUNCEMENTS TO NUMBERS@BOXOFFICE.COM<br />

COCA-COLA’S KRISTA<br />

SCHULTE NAMED VARIETY’S<br />

TEXAN OF THE YEAR<br />

by Rebecca Pahle<br />

>> At this year’s CinéShow, held August 26–28<br />

in Dallas, Texas, The Coca-Cola Company’s Krista<br />

Schulte, senior vice president, strategic partnership<br />

marketing, was named <strong>2019</strong>’s Texan of the Year by<br />

Variety of Texas. With the Texan of the Year Gala<br />

in the rearview mirror, Schulte took the time to<br />

speak with <strong>Boxoffice</strong> <strong>Pro</strong> about The Coca-Cola<br />

Company’s work with the charitable organization.<br />

Congratulations on being named Variety’s<br />

Texan of the Year. How was the event?<br />

It was fabulous. A very well-run organization.<br />

in bags, like it came<br />

from Santa, and we<br />

customize it to their<br />

names, et cetera, so<br />

that it’s a very personalized<br />

thing. And then<br />

Variety delivers those<br />

to the children for us.<br />

That sounds so<br />

lovely.<br />

It’s beautiful. It really<br />

is. It’s heartwarming,<br />

because some of the<br />

things they ask for are<br />

so simple, and we all<br />

take them for granted.<br />

Like a football.<br />

Are you from Texas originally?<br />

Technically, I was born in Chicago. But I<br />

consider myself a Texas girl, because I grew up in<br />

South Texas from the third grade on. I call that<br />

my home.<br />

Could you talk a bit about the work Coca-Cola<br />

does with Variety?<br />

Coca-Cola has been involved with Variety for<br />

multiple decades. I’m not exactly sure how far back<br />

it goes, but for a very long time. From a Coca-Cola<br />

perspective, we have people participate on boards.<br />

For example, I myself was on the Variety board<br />

here in Georgia, and we have others around the<br />

country. We support them in multiple ways.<br />

Helping them raise money is probably the primary<br />

way, because that’s how we can add the most value.<br />

We provide things like sponsorship dollars. We also<br />

provide access to trips and experiences and prizes<br />

that people can bid on in auctions, to help them<br />

raise money. In this case, at the Texas Variety event,<br />

we provided a trip that was bid on for the actual<br />

family that was being honored during the event.<br />

Also, some specific things that we do here in<br />

Atlanta is, for my division, we’ve picked the Variety<br />

Children’s Charity of Georgia chapter to be our<br />

charity of focus. And for over a decade we have<br />

been working with Variety to get a wish list from<br />

a group of children. We go shopping for those<br />

gifts and we have a wrapping party. And it’s one<br />

of the highlights of our year. We put all the gifts<br />

Part of your role<br />

with Coca-Cola is<br />

working with partner<br />

companies. Does<br />

that help you to<br />

contribute to Coca-<br />

Cola’s charity efforts?<br />

Absolutely. With many of our partnerships, we<br />

get access to tickets. It could be airline tickets, it<br />

could be hotel stays, it could be experiences at a<br />

theme park. Or custom, unique experiences, like<br />

a VIP trip. There are two ways we leverage these<br />

tickets. One of the primary ways is, of course,<br />

charitable giving. It’s a perfect way to help the<br />

charities—and also help our partners raise money<br />

for other such things on a charitable basis. And<br />

we also use the tickets for consumer promotions<br />

as well.<br />

And do you work with theater chains with<br />

some of these charity partnerships?<br />

A lot of times we do [form] tri-alliances, or<br />

three-way partnerships. You’ll see that happen very<br />

often. For example, a certain cinema partner or<br />

circuit will come up with an idea with us, and we’ll<br />

partner, for example, with [the theater circuit and<br />

a] regional theme park partner for a special experience.<br />

Or there could be a movie connection tied to<br />

the actual theme park. So we do that all the time.<br />

We use them as prizes within the promotions,<br />

inside the theater.<br />

KRISTA SCHULTE<br />

22 OCTOBER <strong>2019</strong>


CHARITY SPOTLIGHT<br />

DESPICABLE ME<br />

THE SECRET LIFE OF PETS<br />

TROLLS<br />

Kids got out of<br />

the summer heat<br />

to see Despicable Me,<br />

The Secret Life of Pets,<br />

Trolls, and more at<br />

the Malco Kids Film<br />

Fest.<br />

MALCO KIDS RAISES MONEY FOR<br />

LOCAL CHILDREN’S HOSPITALS<br />

>> Malco Theatres is pleased to announce that the <strong>2019</strong> Kids<br />

Summer Film Fest generated $45,000 for local children’s hospitals.<br />

The annual festival offered reduced-admission family-favorite<br />

films on Tuesdays and Wednesdays throughout the summer at<br />

multiple locations in Tennessee, Arkansas, Mississippi, Kentucky,<br />

Missouri, and Louisiana.<br />

Beneficiaries included Le Bonheur Children’s Hospital<br />

(Memphis, Tenn.), Arkansas Children’s Hospital (Little Rock),<br />

Blair Batson Children’s Hospital (Jackson, Miss.), Norton<br />

Children’s Hospital (Louisville, Ky.), Monroe Carell Jr. Children’s<br />

Hospital at Vanderbilt (Nashville, Tenn.), and Children’s<br />

Hospital of New Orleans.<br />

B&B TEAMS WITH<br />

VARIETY FOR NEW<br />

INCLUSIVITY MEASURE<br />

>> Following a recent company-wide<br />

meeting, B&B<br />

Theatres was inspired to<br />

launch a nationwide inclusion<br />

initiative in an attempt<br />

to make moviegoing a fun<br />

family event every day—for<br />

every single person.<br />

B&B Theatres—which<br />

has engaged in charity work<br />

through partnerships with<br />

Variety – the Children’s<br />

As part of B&B Theatres’ new inclusion<br />

initiative, Variety KC provides backpacks<br />

with sensory aids that can be checked out<br />

at the box office. Launched in Kansas City,<br />

the initiative is expected to expand to other<br />

B&B markets<br />

Charity for many<br />

years—held meetings to answer the question: “How can<br />

we make it possible for more moviegoers to be comfortable<br />

and enjoy the movies, not just during sensory-friendly<br />

show times, but at all times?” Variety – the Children’s<br />

Charity of Kansas City, aka Variety KC, had some ideas.<br />

B&B Theatres’ initiative starts with staff training and an<br />

emphasis on inclusion. Knowledge will empower B&B team<br />

members to compassionately handle a potential disrupting event.<br />

In addition, Variety KC provides backpacks with sensory<br />

aids that can be checked out at the box office for free while at<br />

the movies. These backpacks include weighted blankets and<br />

noise-canceling headsets, among other items.<br />

“One out of every four families has a member with some<br />

sort of disability,” explains Deborah Wiebrecht, the executive<br />

director of Variety KC. “What B&B Theatres is doing is serving<br />

the entire population, when[ever] the family chooses to go to<br />

the movies—not [only] when a special night is made available.<br />

That is truly inclusion!” Adds Variety executive director Erica<br />

Lopez: “This progressive initiative from B&B Theatres goes hand<br />

in hand with Variety’s work to make inclusion a part of our daily<br />

lives. We are thrilled to partner with them to ensure that all<br />

guests have the best cinema experience possible.”<br />

B&B Theatres will promote this initiative in an attempt to<br />

lead the industry with inclusive efforts. This promotion will also<br />

improve awareness among theater patrons, who in turn may<br />

be more understanding. This initiative will be launched in the<br />

Kansas City area before expanding to other markets that B&B<br />

Theatres serves.<br />

“The moviegoing experience should be one of joy, magic,<br />

and entertainment, and we want to do all that we reasonably<br />

can to permit our guests to enjoy the magic of the movies in an<br />

atmosphere of comfort and security. These sensory kits will go<br />

a long way toward making that ambition a reality for many of<br />

our families and guests,” says Paul Farnsworth, director of public<br />

relations for B&B Theatres.<br />

24 OCTOBER <strong>2019</strong>


CHARITY SPOTLIGHT<br />

VARIETY HONORS JACK<br />

KLINE OF CHRISTIE<br />

>> Variety – the Children’s Charity of<br />

Northern California has honored digital<br />

cinema pioneer Jack Kline—former<br />

chairman, president, and CEO (and<br />

currently executive adviser to the CEO)<br />

at Christie—for his community outreach<br />

and charitable activities. With a history<br />

of involvement with numerous charities,<br />

Kline was celebrated at the Variety Gold<br />

Heart Classic golf tournament on September<br />

20, <strong>2019</strong>, in San Rafael,<br />

California.<br />

Ayesha Williamson,<br />

executive director at Variety<br />

Northern California, commented,<br />

“Alongside his many<br />

business achievements, Jack has<br />

always managed to volunteer a<br />

generous amount of his time to<br />

charity for many organizations, including<br />

Variety. Our patrons are extremely grateful<br />

for his dedication.”<br />

PHOTO: CHRISTIE<br />

Kazuhisa Kamiyama,<br />

chairman and CEO at Christie,<br />

added, “Jack’s exceptional<br />

qualities as a leader have set<br />

a performance standard at all<br />

levels of our company. The positive<br />

example he set in business<br />

extends to his endeavors outside<br />

of work, including his involvement<br />

with a wide variety of charities. This<br />

public acknowledgment of his public<br />

service effort is richly deserved.”<br />

STUDIO MOVIE GRILL FURTHER<br />

EXPANDS ITS MOVIES + MEALS<br />

PROGRAM WITH SCREENINGS OF<br />

ABOMINABLE<br />

>> In keeping with its mission to open hearts and minds one story<br />

at a time, SMG launched SMG Access nationwide last summer, the<br />

only movie theater loyalty program focused on helping underserved<br />

children and community members. Through their purchases, SMG<br />

guests are able to assist SMG outreach in offering movies and meals<br />

to local nonprofits and underserved community members. Since<br />

the program’s inception, multiple studios have joined the movement,<br />

offering screenings and giving SMG the opportunity to give<br />

back more than 14,000 Movies + Meals in the program’s first year.<br />

“SMG is thrilled and enormously grateful to announce that<br />

Universal Pictures, DreamWorks Animation, and Pearl Studio<br />

have joined us in offering special screenings of Abominable in<br />

support of our Movies + Meals program. The film has a wonderful<br />

message about helping others and the importance of family. We<br />

are so thrilled to be able to bring the film to underserved children<br />

in our local communities,” said Lynne McQuaker, SMG’s senior<br />

SMG Access helps underserved children with its Movies + Meals program, featuring<br />

special screenings of Universal’s Abominable.<br />

director of P.R. and outreach.<br />

Said Jim Orr, Universal’s president of domestic theatrical distribution:<br />

“We are delighted to support SMG’s efforts by offering<br />

screenings of Abominable to local nonprofits providing services<br />

to underserved children in their communities and to join SMG<br />

guests in supporting purposeful outreach and a loyalty program<br />

designed to give back to local community members through Movies<br />

+ Meals. Abominable celebrates friendships and the importance<br />

of family, and we can’t think of a better partner to help spread that<br />

message of kindness and empowerment than SMG.”<br />

UNIVERSAL EXECUTIVE<br />

JOHN C. HALL HONORED<br />

BY STEP FOR HIS<br />

CHARITABLE WORK<br />

>> John C. Hall, executive vice president,<br />

distribution and marketing, at Universal<br />

Pictures, was recognized by STEP<br />

(Success through Education <strong>Pro</strong>gram)<br />

during their 20th-anniversary An Affair<br />

to Remember gala.<br />

Hall’s unwavering support of organizations<br />

like STEP made him the perfect<br />

candidate for this award. Rocky Peter,<br />

a former “American Idol” contestant,<br />

serenaded the crowd before the evening<br />

culminated in a major donation<br />

from Variety of Southern California.<br />

STEP has raised over<br />

$1 million to provide inner city<br />

students the opportunity to<br />

receive a quality education.<br />

Hall started in the business<br />

over 20 years ago and has made<br />

philanthropy a central part of<br />

his life’s work. His tenure has seen him<br />

working on the marketing and distribution<br />

campaigns for over 350 theatrical<br />

releases, including major franchise titles,<br />

Oscar winners, and dozens of blockbusters.<br />

His altruistic side motivates him<br />

to serve on multiple charity<br />

boards and as a jury member at<br />

many renowned international<br />

film festivals.<br />

This spirit of altruism is<br />

also what drove Hall to both<br />

write the book Your Hollywood<br />

<strong>Pro</strong>: How To Make It in the<br />

Movie Business without Selling<br />

Out and co-found the nonprofit organization<br />

yourhollywoodpro.com, a unique<br />

mentorship portal that brings aspiring<br />

filmmakers together with seasoned entertainment<br />

industry veterans for one-onone<br />

advice.<br />

26 OCTOBER <strong>2019</strong>


SOMETHING<br />

FOR EVERYONE<br />

TCM BIG SCREEN CLASSICS<br />

WHEN HARRY MET SALLY<br />

30 TH ANNIVERSARY<br />

GHOSTBUSTERS<br />

35 TH ANNIVERSARY<br />

© <strong>2019</strong> Columbia Pictures Industries, Inc. All Rights Reserved.<br />

JAY AND<br />

SILENT BOB<br />

REBOOT<br />

BOLSHOI BALLET<br />

THE NUTCRACKER<br />

STUDIO GHIBLI FEST<br />

SPIRITED AWAY<br />

© <strong>2019</strong> Saban Films LLC<br />

INXS<br />

LIVE BABY LIVE<br />

© 2001 Studio Ghibli - NDDTM<br />

CIRQUE DU SOLEIL<br />

IN CINEMA<br />

FATHOMEVENTS.COM


CHARITY SPOTLIGHT<br />

PHOTO : ERIC CHARBONNEAU<br />

Michaela, aka Dazzling<br />

Wonder Girl, was treated<br />

by Lollipop Theater Network<br />

to the premiere of<br />

The Angry Birds Movie 2.<br />

(See our coverage of Lollipop’s<br />

Annual Superhero<br />

Walk in the June issue.)<br />

While it was Jojo Siwa<br />

(pictured) who caused<br />

Michaela to jump up and<br />

down with joy, Michaela<br />

was also thrilled to<br />

meet many other stars,<br />

including Josh Gad, Rachel<br />

Bloom, Viola Davis,<br />

Dove Cameron, Eugenio<br />

Derbez (Mom’s favorite!),<br />

Genesis Tennon, and<br />

Alessandra Rosaldo. The<br />

smile on Michaela’s face<br />

brought her mom to<br />

tears.<br />

Working with the Lionsgate team and longtime supporter<br />

Gerard Butler (center), Lollipop Theater Network treated<br />

two families from UCLA Mattel Children’s Hospital to<br />

the Los Angeles premiere of Angel Has Fallen on August<br />

20. After watching the stars arrive on the red carpet,<br />

the families got a big surprise as the film’s star walked<br />

over to greet them. At the after-party, as Butler’s special<br />

guests, they were able to discuss the film with the star<br />

and meet other cast members.<br />

PHOTO : ERIC CHARBONNEAU<br />

UPCOMING EVENTS<br />

VARIETY – THE CHILDREN’S<br />

CHARITY OF ST. LOUIS<br />

Variety Theatre Presents<br />

Disney’s Mary Poppins<br />

<strong>October</strong> 18–27 / St. Louis, MO<br />

>> Variety Theatre’s <strong>2019</strong> production,<br />

Disney’s Mary Poppins, will bring this<br />

timeless story of magic and wonder to life<br />

like never before. Prepare to be inspired<br />

by the show’s talented children’s ensemble,<br />

comprising kids and teens of all abilities,<br />

as well as a professional cast and live<br />

orchestra. Dazzling sets, colorful costumes,<br />

memorable songs, and a classic story will<br />

combine to fill Touhill Performing Arts<br />

Center’s stage—and your heart—with joy.<br />

For tickets and show times, visit: www.<br />

touhill.org/events/detail/mary-poppins<br />

VARIETY SOUTHERN CALIFORNIA<br />

28th Annual Golf Classic<br />

<strong>October</strong> 24 / Moorpark, CA<br />

>> Variety Southern California is<br />

hosting its 48th Annual Golf Classic on<br />

Thursday, <strong>October</strong> 24, at the beautiful<br />

Moorpark Golf Club in Moorpark,<br />

California. This year’s honorary golf chair<br />

is Mike Viane of STX Entertainment.<br />

This year, Variety anticipates yet another<br />

sellout exciting day with all proceeds<br />

benefiting children with special needs in<br />

Southern California. For more information,<br />

or to register, call Variety Southern<br />

California at (323) 655-1547.<br />

VARIETY DETROIT<br />

MaxMara Iconic Evening<br />

<strong>October</strong> 24 / Troy, MI<br />

>> On Thursday, <strong>October</strong> 24, the Max-<br />

Mara collection at Somerset Mall in Troy,<br />

Michigan, will support Variety Detroit.<br />

The evening will showcase their fall and<br />

winter line of clothes, with a portion of<br />

the proceeds from the evening going to<br />

support Variety. Please visit variety-detroit.com<br />

for more details.<br />

VARIETY NEW YORK<br />

Cocktail Party & Special Advance<br />

Screening<br />

November 6 / New York, NY<br />

>> Enjoy two hours of unlimited beer<br />

and wine, food, and an opportunity to<br />

chat before a special free advance screening<br />

of a major studio film at Manhattan’s<br />

Cinépolis Chelsea theater. <strong>Pro</strong>ceeds help<br />

children with special needs in New York<br />

City, Long Island, Connecticut, and parts<br />

of New Jersey. Tickets are available at<br />

www.varietyny.org/event.<br />

VARIETY DETROIT<br />

Variety Night Screening of A Beautiful<br />

Day in the Neighborhood<br />

November 21 / Bloomfield, MI<br />

>> On Thursday, November 21, Variety<br />

Night at The Maple in Bloomfield,<br />

Michigan, will hold an advance screening<br />

of A Beautiful Day in the Neighborhood<br />

to benefit Variety Detroit. Tickets can be<br />

purchased at themapletheater.com.<br />

Tom Hanks dons Fred Rogers’s famous cardigan in<br />

A Beautiful Day in the Neighborhood.<br />

28 OCTOBER <strong>2019</strong>


INDIE FOCUS<br />

b r o u g h t t o y o u b y<br />

SCREENS: 1<br />

CAPACITY: 46 seats<br />

DIGITAL GYM CINEMA<br />

SAN DIEGO, CA<br />

CONTRIBUTORS<br />

MOISES ESPARZA, PROGRAMMING MANAGER<br />

JUAN LOPEZ, CINEMA MANAGER<br />

HISTORY<br />

Digital Gym Cinema is part of Media Arts<br />

Center San Diego, a nonprofit organization that<br />

started 27 years ago with the San Diego Latino<br />

Film Festival, a yearly 11-day celebration of Latinx<br />

film, music, and art. Over the years, youth and<br />

teen film education programs were created. The<br />

organization moved to its current location in 2010,<br />

which used to be an auto-body shop. Over time<br />

the cinema concept was developed to cater to art<br />

house cinema, as the closest option at that time for<br />

those types of films was Landmark Theatres. The<br />

cinema opened in April 2013, and its current management<br />

team joined the organization in summer<br />

2013, initially as interns. Over the years their roles<br />

developed to include programming and cinema<br />

management.<br />

COMMUNITY<br />

Our audience is composed of film lovers. As an<br />

30 OCTOBER <strong>2019</strong>


INDIE FOCUS<br />

film. We also host limited<br />

one-time screenings<br />

of theater productions<br />

or concerts such as the<br />

most recent sold-out<br />

screening of Iris: A<br />

Space Opera by Justice, a<br />

concert film of the electronic<br />

music duo Justice,<br />

distributed by CineLife<br />

Entertainment.<br />

I’M A LONER, DOTTIE.<br />

A REBEL.<br />

Outdoor summer<br />

screening featuring the<br />

cult hit Pee-wee’s Big<br />

Adventure<br />

art house cinema, we play films that are not<br />

typically part of a typical cinema’s slate, so<br />

people come to us for niche titles and films<br />

you can’t find anywhere else in the city.<br />

Our education programs attract students<br />

as young as 6 years old all the way to high<br />

school seniors. We teach the basics of filmmaking<br />

such as framing a shot, storyboarding,<br />

editing, and more!<br />

FOOD & BEVERAGE<br />

Our best seller is popcorn. After all,<br />

what’s a trip to the movies without popcorn?<br />

Apart from that, we don’t have a<br />

fountain soda machine—all our drinks are bottled.<br />

We don’t sell alcohol, but we carry a variety of craft<br />

sodas and snacks.<br />

PROGRAMMING<br />

Our films are typically not played anywhere else<br />

in the city, so we’re bringing really independent<br />

and limited-run films that are amazing but don’t<br />

always have as wide a distribution. We also partner<br />

with groups such as the Film Geeks San Diego,<br />

which organize yearly film series. This year they’re<br />

hosting Films of Pre-Code Hollywood or German<br />

Currents, the German Film Festival in San Diego,<br />

which organizes a monthly screening of a German<br />

GRASSROOTS<br />

MARKETING<br />

All of our marketing<br />

is essentially grassroots<br />

marketing. Since our<br />

films don’t have millions<br />

of dollars in marketing<br />

behind them, it forces<br />

us to be creative in<br />

getting the word out.<br />

For example, thanks to<br />

the Science on Screen<br />

grant provided to us<br />

by the Alfred P. Sloan<br />

Foundation, we were<br />

able to bring in speakers<br />

to films with a science<br />

component to come<br />

and talk about the science<br />

behind the films,<br />

including molecular<br />

biology or the science<br />

behind zombification.<br />

Apart from that, we also<br />

reach out directly to<br />

organizations when a film’s topic matter might appeal<br />

to it. These are some of the things that set our<br />

marketing apart from other cinemas in the area.<br />

CINEMA ADVERTISING<br />

On-screen advertising has been a great source<br />

of additional income at our theater. We’ve partnered<br />

with Spotlight Cinema Networks for about<br />

five years now, and our relationship with them has<br />

been great. I would highly recommend Spotlight<br />

to other art houses. They’ve been very attentive to<br />

our needs, and they make you feel like you’re their<br />

only client, even though they obviously manage a<br />

variety of other cinemas.<br />

32 OCTOBER <strong>2019</strong>


TIMECODE<br />

BY KENNETH JAMES BACON<br />

THE EDITOR<br />

HAS HIS SAY<br />

BOXOFFICE FOUNDER BEN<br />

SHLYEN WROTE NEARLY<br />

3,000 EDITORIALS OVER<br />

A 55-YEAR CAREER. HERE<br />

ARE THREE.<br />

PART 10 OF OUR 12-PART DEEP<br />

DIVE INTO THE BOXOFFICE<br />

ARCHIVES<br />

>> As has been documented before,<br />

Kansas City–born Ben Shlyen founded<br />

this publication in 1920 when he was just<br />

18 years old—not even old enough to<br />

drink, though it became illegal to drink a<br />

week after he started this magazine (much<br />

to the delight of the Civella crime family).<br />

Sadly, we don’t have our very earliest<br />

issues, then called The Reel Journal; our<br />

archives begin in 1925. Here is a sampling<br />

of the precocious 23-year-old’s punchy<br />

prose from the January 24, 1925, issue:<br />

We don’t make it a habit to reviewing<br />

pictures, but when we see a fine one—<br />

one of real merit—we feel like getting up<br />

and shouting.<br />

At the Newman Theatre this week we<br />

saw such a picture—Broken Law. And what<br />

a picture!<br />

It will rank without doubt among the<br />

biggest pictures released during 1925<br />

and should register at the box office with<br />

greater success than did Human Wreckage,<br />

Mrs. Reid’s big hit of last year. [Dorothy<br />

Davenport was quaintly credited as Mrs.<br />

Wallace Reid.]<br />

ln Broken Laws, which is an F.B.O. production,<br />

there is much to commend. First,<br />

a story of strong human appeal; second, a<br />

cast of superb players: third, perfect continuity;<br />

fourth, intense interest and punch<br />

scenes that pack mighty big wallops; and<br />

many other elements that are so essential<br />

to a successful production.<br />

The story is so humanly simple, so naturally<br />

true to everyday life, that one cannot<br />

help but become wrapped up in it. The incidents<br />

that occur are nicely woven into the<br />

plot. The audience shrieked at the comedy<br />

situations and was held spellbound and<br />

quiet as the proverbial church mouse when<br />

the action reached its high points. … Broken<br />

Law is a masterpiece! Not an epic, not a<br />

history-making picture—but as nearly a<br />

perfect picture as one can hope for—a genuine<br />

box office attraction that will hit high<br />

money marks everywhere. [You can see an<br />

ad for this film in the back of this issue.]<br />

During the 1940s, Shlyen often<br />

addressed the war in Europe. <strong>Boxoffice</strong><br />

was a big promoter of the war effort, and<br />

the somber covers did not feature any<br />

photography. The cover featured here<br />

(right) is from May 12, 1945, published<br />

just four days after Germany’s surrender.<br />

It was the first cover photograph since<br />

1938. Here is Shlyen’s editorial:<br />

Tuesday night the great white Statue of<br />

Liberty shone in a flood of light and its torch<br />

blazoned forth for the first time since Pearl<br />

Harbor. The dome of the Capitol in Washington<br />

again was floodlighted. Broadway,<br />

once more, was the Great White Way. And<br />

Main Streets the country over glistened in<br />

all their glory. In London, in Paris, in Moscow<br />

and throughout the liberated capitals<br />

of Europe, public buildings, thoroughfares<br />

and homes emerged from the darkness<br />

into light. For them it had been dark much<br />

longer than for their fellowmen in America.<br />

In America the lights in themselves<br />

gave off a sort of silent jubilation. For,<br />

while there was happiness that people<br />

felt within, it did not give way to external<br />

expression. The grim reality was plain:<br />

While, today, the lights are on on one side<br />

of the world, on the other side there still is<br />

darkness that must be lifted.<br />

There is realization of the high price in<br />

human life that was paid for the victory<br />

over a ruthless foe in Europe. There is realization<br />

that there lies ahead a Pacific war<br />

with its desperate conflicts. We must win<br />

that war as definitely and as finally as we<br />

have won in Europe, so the world may be<br />

free of threats to its peace for generations<br />

to come.<br />

All Americans thank God for the triumph<br />

of justice and for the fine young men<br />

and women in our armed forces whose immeasurable<br />

courage and amazing fortitude<br />

have made the European victory possible.<br />

To all those who have offered their<br />

lives and their services that liberty might<br />

triumph, we shall forever be indebted.<br />

No mere words can repay or replace. No<br />

amount of praise can be adequate. But we<br />

can all make a small payment on our great<br />

debt by pledging continued support and<br />

loyalty to their interests—in the buying and<br />

selling of more war bonds and in doing<br />

the necessary double duty to maintain our<br />

home industries for future well-being.<br />

We have gone two thirds of the distance<br />

to the goal of world peace. We are now on<br />

the homestretch. A rough, hard road lies<br />

ahead. But we can make it by continuing<br />

the team work through which the motion<br />

picture industry helped to achieve so<br />

much on the home front; in so thoroughly<br />

backing up the efforts of our fighting forces<br />

on the battle fronts. Let’s fight on with<br />

supreme confidence and keep on working<br />

together to hasten the day of an early and<br />

final triumph. A day when the light of liberty<br />

will shine again—all over the world.<br />

34 OCTOBER <strong>2019</strong>


One of Shylen’s last bylines appeared<br />

over 55 years after his first, in the <strong>October</strong><br />

9, 1978, issue (he sold the magazine a few<br />

months later). The topic—the lack of films<br />

for children—is notable in that it appeared<br />

in an issue that featured a porn movie on<br />

its cover.<br />

Kiddies matinees appear to have been<br />

almost totally abandoned during the past<br />

15 years in most areas, except, perhaps, for<br />

a few sponsored series during the school<br />

vacation months. It is realized that the<br />

additional supervision required for such<br />

showings hasn’t always appeared to be<br />

worth the effort involved; there have been<br />

instances of damage to theatre properties<br />

by unruly juveniles, and a few managers<br />

have complained that they did not care to<br />

work as “baby-sitters.”<br />

The possibilities for organizing children’s<br />

programs are almost endless, and<br />

there are numerous tie-ins to enhance the<br />

attractiveness of the entertainment package<br />

and to defray the cost. Area personalities<br />

whose names are a tremendous drawing<br />

card usually are delighted to cooperate with<br />

personal appearances. Business firms find<br />

such involvements profitable, both from the<br />

monetary and from the goodwill standpoint.<br />

Don’t forget the local library system.<br />

During the past couple of years, the<br />

media have had a field day with the “Why<br />

Johnny Can’t Read” problem which has<br />

beset our nation. Interestingly enough, 40<br />

years ago a metropolitan newspaper was<br />

quoted on this page as saying: “Since the<br />

motion picture took to the literary classics,<br />

children, and adults as well have been beating<br />

a path from the movies to the libraries ...<br />

This new development in juvenile education<br />

is impressing educators everywhere.”<br />

Obviously, what Johnny has lacked<br />

since TV became his sitter and mentor is<br />

genuine motivation! There has been no<br />

need to read. The adventures of cartoon<br />

creatures who are crushed by falling<br />

boulders and then leap over tall buildings<br />

a few seconds later do not, in all honestly,<br />

relate very well to any aspect of the reality<br />

that surrounds us.<br />

Of course, Johnny may not find the classics<br />

to his liking. However, with the current<br />

boom in book publishing, anyone undoubtedly<br />

could find a paperback somewhere<br />

which tells in depth the story of almost any<br />

film that is shown on the screen.<br />

<strong>Pro</strong>ducers, too, might give serious<br />

thought, despite today’s inflated costs, to<br />

resuming the practice of making features<br />

designed expressly for the young set. We<br />

can recall the time, even back in the silent<br />

era, when substantial losses were incurred<br />

deliberately because of the awareness that<br />

these films would attract new audiences to<br />

theatres. Films of this genre even could be<br />

designed for the sole purpose of reinstating<br />

a long-lost theatrical institution: the<br />

family night.<br />

Today’s small losses can be the future’s<br />

huge profits. The building of theatre<br />

attendance by youngsters is building for this<br />

industry’s tomorrow. If it only cultivates the<br />

habit of regular weekly attendance, which<br />

can be nurtured through adolescence and<br />

into adulthood, it will have proven well<br />

worthwhile.<br />

OCTOBER <strong>2019</strong><br />

35


CELEBRATING MOVIES<br />

ShowEast in Miami Beach Puts Films First<br />

BY KEVIN LALLY<br />

THE CAST OF RIAN JOHNSON’S WHODUNIT, KNIVES OUT<br />

Celebrating its 33rd year, ShowEast is the industry convention where the movies are front and center.<br />

The annual confab takes place at the Fontainebleau Resort in Miami Beach, <strong>October</strong> 14–17, in the early weeks<br />

of award season, making it a prime showcase for some of the year’s most anticipated films.<br />

>> At press time, ShowEast announced four movie<br />

screenings: Fox and Walt Disney Studios’ race car competition<br />

drama Ford v Ferrari, starring Matt Damon and<br />

Christian Bale; Fox Searchlight’s World War II satire Jojo<br />

Rabbit, directed by Taika Waititi (Thor: Ragnarok); Lionsgate’s<br />

comedic murder mystery Knives Out, starring Daniel<br />

Craig, Chris Evans, Jamie Lee Curtis, Michael Shannon,<br />

Toni Collette, Christopher Plummer, Don Johnson, LaKeith<br />

Stanfield, and Ana de Armas; and Neon’s Sundance Grand<br />

Jury Prize–winning prison drama Clemency, starring Alfre<br />

Woodard. In addition, Paramount Pictures and Warner<br />

Bros. will be unveiling “surprise” movies.<br />

The show will also offer two sessions of coming<br />

attractions, with distributors large and small providing<br />

sneak peeks at their upcoming product. The first follows<br />

the keynote address on Monday afternoon by Cineplex<br />

president/CEO and NATO chairman Ellis Jacob, with<br />

presentations by Sony Pictures Releasing, Entertainment<br />

Studios Motion Pictures, Neon, STX Entertainment, Fathom<br />

Events, 101 Studios, and Trafalgar Releasing. Part two<br />

happens on Tuesday morning, with previews from Focus<br />

Features, Lionsgate, United Artists Releasing, Universal<br />

Pictures, Walt Disney Pictures, and Aviron Pictures.<br />

(continued on page 38)<br />

36 OCTOBER <strong>2019</strong>


SHOWEAST <strong>2019</strong><br />

FORD V FERRARI<br />

JOJO RABBIT<br />

This year, ShowEast places a special focus on<br />

women in cinema, as The Coca-Cola Company<br />

presents the first annual ShowEast Empowerment<br />

Award to Elizabeth Frank, executive V.P., worldwide<br />

programming, and chief content officer at<br />

AMC Theatres. “The motion picture industry continues<br />

to thrive because executives like Elizabeth<br />

Frank have empowered others and approached the<br />

marketplace inclusively,” said Andrew Sunshine,<br />

president of Film Expo Group, which manages<br />

ShowEast. “With help from our friends at Coca-Cola,<br />

ShowEast has created the Empowerment<br />

Award to recognize industry champions of inclusion<br />

and diversity.” Frank will be part of a women’s<br />

leadership panel on Wednesday morning, <strong>October</strong><br />

16, joined by Pat Gonzalez of Paramount Pictures,<br />

Darryl Schaffer of Screenvision, Anne Fitzgerald<br />

of Cineplex, Megan Colligan of Imax Corp., and<br />

Loren Nielsen of Xperi/DTS.<br />

Now that overseas grosses are such a huge part<br />

of any movie’s success story, the opening-day<br />

international program has become an essential part<br />

of the ShowEast schedule. Phil Clapp, CEO of the<br />

U.K. Cinema Association, will deliver the Monday<br />

morning keynote address analyzing the global<br />

cinema business, followed by distribution and<br />

marketing presentations from Paramount Pictures<br />

International, Sony Pictures Releasing International,<br />

and Warner Bros. Pictures International.<br />

The International Awards Luncheon this year<br />

honors Cinemark’s Alfredo Pourailly, Warner<br />

Bros. Pictures International’s Monique Esclavissat,<br />

United International Pictures’ Michael<br />

Murphy, and Disney’s Avengers: Endgame with<br />

Comscore’s Latin American Box Office Achievement<br />

Award.<br />

Then, a trio of business sessions commences<br />

at 4 p.m. Monday. Laura Houlgatte, CEO of the<br />

International Union of Cinemas (UNIC), leads<br />

a discussion on the progress made by the Global<br />

Cinema Federation since this new alliance of the<br />

world’s leading cinema operators was formed in<br />

summer 2017. Panelists include Eduardo Acuna of<br />

Cinépolis, Valmir Fernandes of Cinemark International,<br />

and Jackie Brenneman of NATO.<br />

<strong>Boxoffice</strong> <strong>Pro</strong>’s own Daniel Loria then<br />

moderates a panel on digital ticketing and engaging<br />

audiences online, featuring Mark Malinowski<br />

of National Amusements, Larry Etter of Malco<br />

Theatres, Kevin Shepela of Fandango, Max Lynn<br />

of Atom Tickets, and Steve Ochs of NCM. The<br />

final session, moderated by Cinionic CEO Wim<br />

Buyens, will seek to “demystify high frame rate<br />

and laser.” Panelists will include GDC Technology<br />

chairman and CEO Man-Nang Chong, Domien<br />

De Witte of Cinionic, and Brian Claypool of<br />

Christie Digital Systems.<br />

Other ShowEast highlights include the opening-night<br />

exhibitor relations soiree, a chance for<br />

distributors to network with exhibitors; the annual<br />

Hall of Fame induction ceremony saluting veteran<br />

executives; and the two-day trade show, Expo <strong>2019</strong>.<br />

The show culminates with the closing-night<br />

awards ceremony. This year’s honorees are Mark<br />

Walukevich, Bill LeClair, and Duncan Short of<br />

National Amusements; Scott Forman of Warner<br />

Bros. Pictures; Joe Masher of Bow Tie Cinemas;<br />

David Linde of Participant Media; and Michael<br />

Rosenberg of <strong>Pro</strong>motion in Motion, winner of<br />

the first NAC ShowEast Legacy Award.<br />

38 OCTOBER <strong>2019</strong>


SHOWEAST <strong>2019</strong><br />

MARK WALUKEVICH<br />

A<br />

FORMIDABLE<br />

TRIO<br />

ShowEast Presents Its <strong>2019</strong><br />

Show ‘E’ Award to Three<br />

National Amusements Veterans<br />

by Daniel Loria and Kevin Lally<br />

>> The Dan Fellman Show “E”<br />

Award, ShowEast’s highest honor,<br />

this year goes not to an individual<br />

but to a trio of executives with a<br />

combined 113 years’ experience<br />

at National Amusements, North<br />

America’s 10th-largest theater<br />

circuit. Mark Walukevich, senior<br />

V.P. of film and event cinema<br />

worldwide; Duncan Short,<br />

senior V.P. of operations; and Bill<br />

LeClair, senior V.P. of food and<br />

beverage, will accept the prize<br />

during ShowEast’s closing-night<br />

award ceremony on <strong>October</strong> 17.<br />

“I started at National Amusements<br />

in 1980 as an advertising<br />

trainee,” Walukevich recalls.<br />

“The advertising department was<br />

a chaotic and demanding environment.<br />

Back in the ’80s, all of the advertising<br />

and show times were compiled manually, a job<br />

that was heavy on detail, timeliness, and accuracy.<br />

My longevity in the role was directly tied to not<br />

making a mistake. No detail was too insignificant<br />

to escape the eye of Sumner [circuit head Sumner<br />

Redstone], and if there was an error, you would<br />

hear about it.”<br />

Walukevich continues, “The transition from<br />

advertising to film booking was part of the<br />

overall plan, as both departments needed a liaison<br />

to communicate with each cinema regarding<br />

bookings and upcoming films. I was fortunate<br />

to have the opportunity to book our cinemas in<br />

Dayton, Washington, D.C., and Quad Cities,<br />

becoming part of the Monday morning booking<br />

team alongside George Levitt, Carl Reardon,<br />

and Sumner. In the midst of this environment,<br />

I learned the brazen language of the film buyer,<br />

among many other things. Most importantly,<br />

Sumner’s insistence that ‘good enough’ was never,<br />

ever good enough kept us motivated.<br />

“As we branched out internationally to the<br />

U.K., I took on the film buying role there, giving<br />

me the opportunity to travel and learn as much as<br />

possible about this new market. Later the company<br />

expanded into Chile, Argentina, Brazil, and<br />

Russia—each new territory providing new opportunities<br />

to collaborate with and learn from local<br />

partners. When George Levitt retired, I became<br />

senior V.P. of both domestic and international film<br />

and event cinema. Although more than half my<br />

career had been dedicated to international, the<br />

transition back to domestic was seamless, as most<br />

of the people I dealt with from the beginning were<br />

still in distribution.”<br />

“I started with National Amusements in the<br />

U.K. in 1987 and opened their first international<br />

multiplex cinema as the general manager,” Short<br />

recounts. “Prior to that, I had worked in cinema<br />

in the U.K. for 10 years—my current length of<br />

service in the cinema industry is now 41 years.<br />

While in the U.K., I enthusiastically got involved<br />

in the company’s international theater expansion<br />

into South America—specifically Chile and<br />

Argentina. Under my oversight, all new South<br />

American managers were trained in the U.K., and<br />

shortly thereafter I oversaw the management of all<br />

international operations.<br />

It was at this time it seemed most appropriate<br />

for me to relocate to our U.S.-based headquarters<br />

in Dedham, Massachusetts, as the director of international<br />

operations.<br />

In 2015, I assumed responsibility for all U.S.<br />

and international operations and was appointed<br />

senior V.P. I have proudly been living and working<br />

in the U.S. for 21 years, and I became a U.S.<br />

citizen in 2010.”<br />

LeClair has the longest National Amusements<br />

tenure of the trio. “I started in 1977 as an usher at<br />

Showcase Cinemas in West Springfield, Massachusetts.<br />

I worked my way up to an assistant manager.<br />

In 1980 I left Showcase to become a union<br />

projectionist. I returned to Showcase Cinemas in<br />

1983 as a manager. I think the core lesson I learned<br />

back then that still resonates today is the importance<br />

of customer service. You have to take care of<br />

your guest. I also learned that if you want to move<br />

ahead in a company, always have your replacement<br />

ready to take over for you.”<br />

40 OCTOBER <strong>2019</strong>


SHOWEAST <strong>2019</strong><br />

DUNCAN SHORT<br />

He continues, “After returning to Showcase<br />

in 1983, I worked at various theater locations<br />

as managing director before being promoted to<br />

the operations department in the home office. I<br />

worked in operations for a number of years before<br />

being asked to move into the concessions department<br />

to help develop our U.S. concessions team. I<br />

continued to work my way up to my current role.”<br />

Working at a multinational circuit like National<br />

Amusements poses a special set of challenges.<br />

“Communication between territories is key,”<br />

Walukevich advises. “Lessons<br />

learned—or mistakes made—in<br />

one country may fit a need in another.<br />

Advance openings in other<br />

territories give you a feel for film<br />

expectations and performance<br />

elsewhere. However, our real<br />

strength lies with our team. Steve<br />

Cooper, Jack Monahan, Richard<br />

Leonard, Luiz Silva, and Mariela<br />

Mosso are highly regarded in their<br />

respective markets, are tremendously<br />

experienced, and are a<br />

pleasure to work with on a daily<br />

basis. We may be the oldest-tenured<br />

team in the business, with<br />

each member having decades of<br />

experience in the industry.”<br />

Short commends his management<br />

team as “highly flexible, given<br />

the need to adapt to the cultures,<br />

languages, and practices in multiple markets.<br />

In the international markets where large cinemas<br />

were just starting up, we were able to apply lessons<br />

learned from our longstanding, well-respected U.S.<br />

theater operation. Today, we actively seek to share<br />

best practices between all of our theaters in all of<br />

the markets where we operate.”<br />

LeClair’s concessions operation also encounters<br />

cultural differences. “There are a number of things<br />

that are different working with each country—just<br />

understanding the different cultures, from the way<br />

people greet each other to the foods they eat, For<br />

example, in the U.S. and Brazil we serve salted<br />

popcorn with butter-flavor topping; in the U.K.<br />

and Argentina we serve sweet popcorn that is actually<br />

popped with sugar. The U.K. loves their sweets<br />

and candy, whereas in Brazil they prefer nuts and<br />

fruits. Brazilians love their natural fruit juices. In<br />

the U.K. they love to drink their FCB [frozen carbonated<br />

beverage]. In the U.S. cocktails are huge<br />

sellers, but spirits sell less in the U.K. and South<br />

America, where we sell large amounts of beer.”<br />

The three executives have seen many dramatic<br />

changes over the decades. “I started in cinema<br />

when carbon arc projection was being phased out<br />

and Dolby stereo had just arrived,” Short notes.<br />

“I have seen cinema screen curtains disappear and<br />

multiscreening be the next big thing. Stadium-seat<br />

auditoriums vanished in favor of the parabolic<br />

curve. But the single most important concept I<br />

never lost sight of and that has guided me through<br />

the 41 years I have been in cinema is that we are in<br />

the entertainment business. This means knowing<br />

and caring about the entire customer journey. The<br />

customer experience starts the moment they decide<br />

to see a movie. We must do whatever it takes to<br />

make the entire customer-facing process a great<br />

experience—through new design, accessibility,<br />

technology, service, seating, the experience must<br />

be the modern-day version of what the old picture<br />

palace brought, that the total movie experience exceeds<br />

any other. Without doubt, cinema has had to<br />

adapt to changing circumstances, but through the<br />

years the industry has taken the twists and turns in<br />

the road and today the record-breaking box office<br />

results speak for themselves.”<br />

Walukevich observes, “With the prevalence of<br />

social media, patrons are better informed about<br />

upcoming releases, and this allows us to connect<br />

with them in a more direct manner. The growth<br />

of event cinema has also become an integral part<br />

of our strategy, as we create specialized experiences<br />

and diversify our programming as both an<br />

exhibitor and distributor. We are fortunate to have<br />

a talented team with Laura Correia, James Dobbin,<br />

and Beth Pridham leading programming and<br />

marketing efforts.”<br />

“I think expanded F&B has been a major<br />

change over the last number of years,” LeClair<br />

says, taking the culinary perspective. “When I first<br />

started in the cinemas, we sold popcorn, soda, and<br />

candy. Nowadays we have full kitchens in some<br />

locations, where we sell burgers and fries, steak<br />

tips and lobster. We have full lobby bars in most<br />

locations. Some theaters have restaurants in them,<br />

others have coffee shops.”<br />

Asked about the challenges facing exhibition<br />

today, Walukevich responds, “The one thing an<br />

exhibitor can truly control is the moviegoing<br />

experience. We must keep it relevant, fresh, and<br />

42 OCTOBER <strong>2019</strong>


SHOWEAST <strong>2019</strong><br />

BILL LECLAIR<br />

adaptable to the changing needs and tastes of our<br />

audiences. The pressure from outside competition—whether<br />

that be Netflix or other streaming<br />

services—will always provide the motivation to<br />

change with the times, making the entertainment<br />

experience within our cinemas second to none.”<br />

Short adds, “Our challenges for the future<br />

continue as they have throughout the past.<br />

Watching a movie at the cinema is like no other<br />

moviegoing experience. We need to ensure that<br />

we maintain the window of opportunity to keep<br />

it that way.”<br />

The three have clearly had<br />

an impact at National Amusements,<br />

but who were some of<br />

their mentors along the way?<br />

Says Walukevich, “I’ve had the<br />

good fortune to work for the<br />

Redstone family, both Sumner<br />

and Shari. I also consider Ed<br />

Knudson, George Levitt, and<br />

Carl Reardon to be mentors as<br />

well. The learnings from each<br />

of them have been invaluable<br />

to me, both on a personal and<br />

professional level.”<br />

Short answers, “I have had<br />

the privilege to work with some<br />

terrific people over the years who<br />

have been very strong influences<br />

in my life. At the beginning of<br />

my career, my mentor, who I have<br />

maintained deep affection for, was Gerald Parkes—he<br />

was the first manager I worked under when<br />

I started. As an assistant manager, Gerald really<br />

understood what cinema was about. He was a real<br />

showman, and every moment I had the pleasure to<br />

work with him I consider to be a special moment.<br />

Gerald really shaped my thinking toward cinema<br />

for my future career.<br />

“John Bilsborough, the head of National<br />

Amusements’ international development, was extremely<br />

influential in my career and personal development.<br />

Even today, I try to think how J.B. would<br />

approach certain things. John was extraordinary at<br />

considering how to, rather than reasons not to.<br />

“Tad Jankowski, National Amusements’ executive<br />

vice president, continually challenges my<br />

thinking and pushes me to consider many options.<br />

There are always good solutions to be found and<br />

just as we agree and reach a comfort level on an<br />

initiative, Tad will ask, ‘What is next?’ Tad has<br />

enabled my thinking process to reach another<br />

level—which is awesome.<br />

“Finally and most importantly, [National<br />

Amusements president] Shari Redstone has been<br />

unbelievably influential in my career and personal<br />

development. Shari has been inspirational, her energy<br />

and excitement for the business and her confidence<br />

in our management team has allowed the<br />

individuals and the company to reach new heights<br />

of achievement. I feel very privileged to be part of<br />

the National Amusements exhibition team.”<br />

LeClair’s mentorship started at home. “Although<br />

my father never worked in this industry, I<br />

consider him my mentor. He taught me to go out<br />

in the world and to work hard and, more importantly,<br />

to treat everyone the way you would like to<br />

be treated—fairly and with respect.”<br />

In closing, we asked the trio to name<br />

their proudest accomplishments at National<br />

Amusements.<br />

“Selecting my proudest moment is a very<br />

difficult task because I have been given so many<br />

opportunities along the way,” Short says. “But a<br />

standout was when I was the general manager of<br />

the Showcase Cinema in Nottingham in the U.K.<br />

We had been open just one week and a middle-aged<br />

couple, the male being in a wheelchair,<br />

came up to me and thanked me for enabling them<br />

to be able to go to the cinema together. It was their<br />

very first date night out since the gentleman had<br />

been disabled many years prior in a car accident. I<br />

felt emotional at the time, and so many years later<br />

it still stays with me.”<br />

“The best thing about working for National<br />

Amusements,” LeClair says, “is that I have had the<br />

opportunity to work with so many great people<br />

along the way. I am so proud of the great group of<br />

people I work with, from all the staff in the theaters<br />

that are out there working the front lines, to<br />

our great group of managers, to all the folks I work<br />

with in the home office, to the best concessions<br />

teams anyone could ask for, that I work with in all<br />

our markets. It is all of them that make my job so<br />

much fun every day.”<br />

Walukevich concludes, “Being able to develop<br />

business opportunities and form lasting relationships<br />

worldwide over decades and the collaboration<br />

of our international teams makes me very proud,<br />

along with National Amusements being a successful<br />

and respected leader in each market.”<br />

44 OCTOBER <strong>2019</strong>


SHOWEAST <strong>2019</strong><br />

EMPOWERED<br />

ELIZABETH<br />

AMCs’ Elizabeth Frank Receives ShowEast’s<br />

First-Ever Empowerment Award<br />

by Rebecca Pahle<br />

>> Wednesday, <strong>October</strong> 16, will see<br />

Elizabeth Frank, executive vice president,<br />

worldwide programming, and chief<br />

content officer at AMC Theatres, receive<br />

ShowEast’s first-ever Empowerment<br />

Award. Presented by The Coca-Cola<br />

Company, the Empowerment Award—<br />

per Andrew Sunshine, president of the<br />

Film Expo Group—recognizes “industry<br />

champions of inclusion and diversity.”<br />

“At Coca-Cola, we seek to empower<br />

women both in the workplace and<br />

throughout the world,” says Krista Schulte,<br />

Coca-Cola’s senior vice president,<br />

strategic partnership marketing. “We<br />

are honored to present Elizabeth Frank<br />

with the inaugural ShowEast Women’s<br />

Empowerment Award presented by<br />

Coca-Cola. Elizabeth Frank is a visionary<br />

leader who has decades of experience<br />

creating and executing successful growth<br />

strategies across industries and organizations.<br />

Her track record of delivering<br />

results is a testament to the value, leadership,<br />

and expertise she contributes to the<br />

cinema industry and beyond.”<br />

In advance of accepting the ShowEast<br />

Empowerment Award, Frank spoke with<br />

<strong>Boxoffice</strong> <strong>Pro</strong> about AMC’s dedication<br />

to diversity both on the screen and<br />

behind the scenes.<br />

Congratulations on receiving the<br />

ShowEast Empowerment Award. It<br />

must feel quite special, especially with<br />

this being the first time the award has<br />

been given.<br />

Thank you. Yes. Totally aside from<br />

me, I think that it’s a good thing for the<br />

whole industry to be focused more on<br />

inclusiveness and advancement of all<br />

different types of people, and also to continue<br />

to elevate the way we engage with<br />

all types of consumers in our theaters.<br />

There’s this narrative that streaming<br />

outfits like Netflix are the saviors of<br />

independent cinema, while theaters<br />

are best fit for big-budget tentpoles.<br />

What would be your response to that?<br />

We recently launched AMC Artisan<br />

Films at the end of June. The reason for<br />

this programming and marketing platform<br />

for us to make a very public corporate<br />

commitment [to independent film], is<br />

appreciating that there’s a need for many<br />

of our moviegoing consumers and many<br />

of our moviemaking talent to be able to<br />

connect. We have a unique opportunity as<br />

the largest exhibitor in the country—both<br />

of big, blockbuster films and of specialty<br />

films—to create a platform to connect the<br />

specialty moviemaker with the specialty<br />

movie lover. [The specialty movie market]<br />

is a significant business today, but it has<br />

the potential to be much, much bigger<br />

and stronger. So I think the narrative is<br />

off, to answer your question.<br />

AMC A-List has proven so successful—<br />

it puts you in a really strong position<br />

to gather data from customers and<br />

find out what specialty titles they<br />

might want to see.<br />

Exactly. And then the next step for<br />

us is to create a platform for those movie<br />

lovers to share and to recommend films<br />

to help others discover, because there’s so<br />

much about the moviegoing experience<br />

that’s really social and community-based.<br />

How important is diverse programming<br />

to AMC? Not independent titles<br />

per se, but niche genres like Bollywood,<br />

Latinx-targeted films, and faithbased<br />

content?<br />

They’re each very important. We program<br />

at the neighborhood level to find<br />

films that in some cases are alternative<br />

content—nontraditional films as well—<br />

that appeal most to local entertainment<br />

interests. And in some communities, a<br />

Bollywood film can be number one at the<br />

box office on a particular weekend. We<br />

have theaters that play Mandarin films.<br />

Both Chinese films and Mandarin-language<br />

versions of some blockbusters. We<br />

at AMC are committed to programming<br />

as diverse a set of entertainment options<br />

as the diverse audience that we serve.<br />

I go to the AMC Empire 25, where they<br />

have a lot of Asian titles. Every time I<br />

go to one, it’s always packed. The audience<br />

is obviously there.<br />

Some of the stuff is available online.<br />

In fact, a lot of the Chinese films are<br />

available pirated almost immediately. But<br />

seeing the films in theater is better, right?<br />

They’re funnier and scarier and more<br />

dramatic. That’s obviously a theme you’ve<br />

heard before, but it really is very true.<br />

What can companies like AMC do to increase<br />

diversity within the exhibition<br />

industry itself?<br />

I think some of it does start with the<br />

moviegoer and works back. We seek to<br />

employ people at the theater level who<br />

reflect the neighborhoods that they<br />

represent, and we seek to provide equal<br />

opportunity and training and advancement<br />

such that we pull that diversity<br />

from the neighborhoods up through our<br />

management ranks and into the corporate<br />

structure. That’s true from theater to<br />

management to corporate. [That’s also a<br />

goal] on the programming and film and<br />

marketing sides: recruiting and developing<br />

individuals who bring a whole variety<br />

of sensibilities to what we do.<br />

Something I’ve heard a lot in talking to<br />

women executives is the importance<br />

of giving people opportunities even if<br />

46 OCTOBER <strong>2019</strong>


ELIZABETH FRANK<br />

they don’t feel like they’re ready for<br />

them, or even if they don’t look perfect<br />

on paper.<br />

I think that’s right. I think that individual<br />

passion and initiative go a long,<br />

long way. Being sensitive and receptive<br />

to ideas throughout the organization is<br />

important. And then giving people the<br />

opportunity to run with those ideas and<br />

for corporate leaders to both resource<br />

the ideas and to mentor the individual. I<br />

think that gets us all very, very far as an<br />

organization to being inclusive.<br />

I’m sure you’ve had moments early in<br />

your career when you thought, “Oh my<br />

God, I’m not ready for this. What am I<br />

doing?” I assume everyone has.<br />

Oh, for sure.<br />

But you were given those opportunities,<br />

and now look where you are.<br />

You have to be chasing something that<br />

you believe in. I think that’s where we<br />

see people succeed the most. You can see<br />

occasionally the contrary, where someone<br />

takes on the new project because they<br />

think it’s going to advance their career,<br />

whether or not they think the project is<br />

particularly important. I think that putting<br />

ambition ahead of purpose can work<br />

against people.<br />

What is the part of your job that you<br />

are most passionate about?<br />

I am most passionate about the team<br />

building of it, both within my groups<br />

but also across the company. The second<br />

thing I’m most excited about is the opportunity<br />

we have to connect filmmakers<br />

with their fans, building a much bigger<br />

business along the way. The third thing<br />

that I’m passionate about is using the<br />

data and insights that we have to figure<br />

out new and better ways to go about a<br />

business that’s existed for a hundred years<br />

and yet still has new things to be found<br />

and to be done.<br />

Are there any particular mentors that<br />

you had early on in your career who<br />

stand out to you now?<br />

There’s someone I worked with when<br />

I was first out of college who was a<br />

huge proponent of, “There’s no dumb<br />

question.” If it’s not clear to you, don’t<br />

assume it’s clear to anybody. So no<br />

matter what your role is, if you’re in<br />

the room and don’t understand, have<br />

the confidence to ask. I think that was<br />

really good advice, and it was especially<br />

good advice to give to someone who<br />

was junior and who was only going to<br />

be able to ask questions as opposed to<br />

answer them.<br />

For any industry, that’s fitting advice,<br />

but especially in something like film<br />

exhibition, where outside-the-box<br />

thinking is so important.<br />

I worked for someone who was very<br />

focused on competitors. Her perspective<br />

was, “There is something you can learn<br />

from everyone.” As you think about the<br />

market around you, always be on the<br />

lookout for good ideas. As an exhibition<br />

industry, one of the things that make us<br />

the strongest industry is that we’re really<br />

good at learning from each other.<br />

How would you evaluate the progress<br />

that women have made in the<br />

exhibition business since you joined<br />

AMC in 2010?<br />

I can’t speak to the whole industry. I<br />

can tell you that AMC has a phenomenal<br />

group of female executives and rising<br />

stars and theater managers whom it’s an<br />

honor to work with, and it’s exciting to<br />

watch their careers progress over that<br />

time period.<br />

I think it is important to AMC<br />

that we’re providing opportunities for<br />

everyone to develop and advance their<br />

careers. We appreciate that in the past,<br />

not everybody had the same opportunities<br />

or felt as comfortable sharing their<br />

unique circumstances.<br />

OCTOBER <strong>2019</strong><br />

47


SHOWEAST <strong>2019</strong><br />

AL SHAPIRO<br />

DISTINGUISHED<br />

SERVICE AWARD<br />

Joe Masher, Chief Operating Officer, Bow Tie Cinemas<br />

by Daniel Loria<br />

JOE MASHER<br />

>> Joe Masher’s experience in exhibition<br />

dates back to his childhood. At age 12,<br />

he took over duties as “rewind boy” at a<br />

seasonal theater. That informal experience<br />

would be the beginning of a decades-long<br />

career in the movie theater business.<br />

In 1990, Masher was working for<br />

Loews and looking after five “hard tops”<br />

and one drive-in theater for the circuit.<br />

Only four years later, he was transferred<br />

to New York City with a marquee assignment:<br />

opening the chain’s new showcase<br />

theater—the Lincoln Square 12—which<br />

featured the first Imax auditorium in a<br />

commercial theater. He would go on to<br />

open another major location for Loews in<br />

New York City—the Kips Bay 15.<br />

Masher joined Clearview Cinemas<br />

in 2000 as a division manager, assigned<br />

to northern New Jersey, New York’s<br />

Westchester and Rockland counties, and<br />

Connecticut—and went on to create the<br />

chain’s first training program for floor<br />

staff. He joined Bow Tie Cinemas in<br />

2004, where he currently serves as chief<br />

operating officer. His tenure as COO has<br />

included two high-profile acquisitions,<br />

Crown Theatres in 2005 and Clearview<br />

Cinemas in 2013.<br />

<strong>Boxoffice</strong> <strong>Pro</strong> spoke with Masher<br />

about his career in exhibition ahead of<br />

his being honored at ShowEast <strong>2019</strong><br />

with the event’s Al Shapiro Distinguished<br />

Service Award.<br />

You got your start at an early age in<br />

this business. How did you come to<br />

find yourself in the projection booth?<br />

I started out by running 35-millimeter<br />

carbon arc projectors, at age 12, in the<br />

summers at a seasonal theater, but my<br />

professional career started at the Mohawk<br />

Mall Cinemas in Schenectady, New York,<br />

when I was just 14. I ran the projectors,<br />

sold concessions and tickets, and ushered<br />

at the seven-screen multiplex. I attended a<br />

small college in way upstate New York for<br />

a semester and was an assistant manager<br />

at the State Theater in Tupper Lake, New<br />

York, for a few months before going back<br />

to Loews while I finished my education.<br />

You were actually promoted to a manager<br />

at an early age. What was that<br />

experience like?<br />

I became the general manager of the<br />

long-gone Loews Cinema 7 in Latham,<br />

New York, when I was 17. It was a<br />

single-screen “dollar house” that was very<br />

busy. The theater was called “Cinema 7”<br />

because it was on Route 7 and was built<br />

before seven-screen theaters existed. We’d<br />

fill the 503-seat house nearly every Friday<br />

and Saturday night!<br />

After it closed, I opened the Rotterdam<br />

Square 6 in Schenectady, and in<br />

1990 I was transferred to Binghamton,<br />

New York. I spent four years there, where<br />

I oversaw the market transition from a<br />

triplex, a twin, five singles, and a drivein<br />

to one new 9-screen theater in Vestal,<br />

New York.<br />

That’s when the opportunity to come<br />

to New York City arrived. And it wasn’t<br />

just any movie theater—this was a<br />

prestige assignment. Where did your<br />

career take you from there?<br />

I was summoned to New York City in<br />

1994 to open what would quickly become<br />

the world’s busiest movie theater, the<br />

Sony/Loews Lincoln Square 12 & Imax<br />

Theater in Manhattan. I was there for the<br />

first five years of its life and met tons of<br />

celebrities at our weekly premieres. I next<br />

opened Kips Bay in Manhattan for Loews<br />

in 1999, then in 2000 joined Clearview<br />

Cinemas, where I became a division manager<br />

for several locations in New Jersey,<br />

New York, and Connecticut.<br />

In 2004, I got the calling for my<br />

dream job and joined the Moss Family to<br />

transition B.S. Moss Theaters into Bow<br />

Tie Cinemas with the opening of our theater<br />

in New Haven, Connecticut. Several<br />

new locations and acquisitions followed,<br />

and I’m honored to have been the chief<br />

operating officer of this company for the<br />

past 15 years.<br />

Is there any experience from your<br />

early days in exhibition that you still<br />

benefit from today?<br />

I learned quickly that keeping a<br />

48 OCTOBER <strong>2019</strong>


SHOWEAST <strong>2019</strong><br />

theater well-maintained, clean, and comfortable<br />

were the most important things that would keep<br />

guests returning. Adapting to meet the needs and<br />

demands of guests keeps our business relevant<br />

and strong.<br />

You are deeply involved with the Theatre Historical<br />

Society of America (THS). What is<br />

its mission?<br />

THS is an organization dedicated to preserving<br />

the history of theater buildings, primarily in<br />

North America. We have an extensive archive,<br />

housed at the Heinz History Center in Pittsburgh,<br />

and publish a quarterly magazine featuring stories<br />

on theaters, operators, and other historical matters.<br />

I joined in 1994, thanks to my then-booker<br />

at Lincoln Square, Steve Bunnell. … I led the<br />

charge in 2018 to purchase the single-screen Hollywood<br />

Theater in Pittsburgh’s Dormont neighborhood,<br />

which is the last single-screen, first-run<br />

house in the Pittsburgh area. We have a partnership<br />

with the Pittsburgh Area Theatre Organ<br />

Society, and our house organ is played before the<br />

show on weekends. The theater has also been the<br />

home to The Rocky Horror Picture Show for many,<br />

many years now.<br />

After spending so much time in cinemas, do you<br />

have a favorite movie theater?<br />

I have too many favorites to list, but speaking<br />

as a theater-architecture fan, the Loew’s Kings in<br />

Brooklyn is truly a wonder. As far as going to the<br />

movies, I like to go to all of our theaters as a “customer”<br />

to observe the operation; lately it’s difficult<br />

to get my friends to go to theaters that don’t have<br />

recliners, elevated food offerings, and a bar.<br />

You’ve also been engaged on an industry-wide<br />

level through your work at NATO. What have<br />

been some of your proudest achievements in<br />

this part of your career?<br />

I was always on top of the heap in collections<br />

for Will Rogers and Variety – The Children’s<br />

Charity of New York during my years as a manager.<br />

I remember going on TV in New York City to<br />

present the “giant check” each year. That’s where I<br />

first met Charley Moss!<br />

With NATO of N.Y. State, I am leading the<br />

charge along with Bob Sunshine, our executive<br />

director, on many things including changing archaic<br />

alcoholic beverage laws with regard to movie<br />

theaters. I’ve also been part of successful regional<br />

lobbies against cup-size legislation, predictive<br />

scheduling laws, trailer decibel levels, and menu<br />

labeling. Nationally I’ve been lobbying as part<br />

of NATO’s Government Relations and Political<br />

Action Committees on Capitol Hill.<br />

Do you have a mentor or mentors who have<br />

been influential in your career?<br />

Early on, I was heavily influenced by my Loews<br />

division manager, Mike Aidala, who passed away<br />

recently. We stayed in touch until the end. He<br />

was an Italian immigrant with a very strong work<br />

ethic. I’d also have to say that at Loews, Cindy<br />

Cronkhite and Chuck Goldwater were the people<br />

who moved me up and up, eventually to Lincoln<br />

Square. Through all of it, though, the person who<br />

taught me the most, how to be humble, keep my<br />

head straight, and don’t sweat the small stuff, was<br />

industry legend Charley Moss. He is truly remarkable<br />

and his accomplishments are extraordinary. I<br />

work closely with Charley and his son, Ben, whose<br />

degree of knowledge is remarkable. It’s an honor<br />

to have been involved with the Moss family for the<br />

past 15 years. I’ve also gained a great deal of insight<br />

from John Fithian and Bob Sunshine, with all<br />

things NATO.<br />

What does the future hold for exhibition? What<br />

do you believe are the keys to sustaining longterm<br />

success in this industry?<br />

The first key to sustaining our industry is<br />

product. People will always want to have the outof-home<br />

shared experience, and as long as the<br />

product is good, that’s the first part. The amenities<br />

that theaters are offering these days are the<br />

second most important thing. We’ve converted<br />

theaters from sloped floor or stadium seating to<br />

recliner seating, and our occupancy percentages<br />

have increased dramatically. It’s amazing to ponder<br />

that with 60 to 70 percent less seating, you’re<br />

seeing amazing increases in attendance. Offering<br />

quality food and beverages has been instrumental<br />

in attracting some of those guests. I’ve heard<br />

guests saying that they now go to the movies two<br />

or three times as often as they did in the past.<br />

Going forward, it’s going to be interesting to see<br />

what the effect of shrinking windows has on our<br />

business, but you still can’t get the same, giant-screen,<br />

big-sound, shared experience at home<br />

than you can at a movie theater.<br />

50 OCTOBER <strong>2019</strong>


SHOWEAST <strong>2019</strong><br />

A PASSION FOR<br />

PHILANTHROPY<br />

Warner Bros.’ Scott Forman Receives ShowEast<br />

Humanitarian Honor<br />

by Kevin Lally<br />

SCOTT FORMAN<br />

>> Scott Forman’s<br />

passion for philanthropy<br />

was ignited<br />

at a very young age,<br />

when the 9-year-old<br />

son of an exhibition<br />

family first visited<br />

the Variety Boys<br />

and Girls Club in<br />

the Boyle Heights<br />

neighborhood of Los<br />

Angeles. That was<br />

the beginning of a<br />

lifelong devotion to<br />

charitable work for<br />

the Warner Bros. executive<br />

V.P. and general<br />

sales manager for<br />

domestic theatrical<br />

distribution. Forman<br />

continues to support<br />

that club and is on<br />

the board of directors<br />

of Variety Tent 25<br />

and the Will Rogers<br />

Motion Pictures Pioneers<br />

Foundation.<br />

In 2007, Forman and his son Jeremy created<br />

Jr. Variety, the first teen-based industry charity of<br />

its kind. Forman was also a driving force in the<br />

establishment of the popular charity auctions at<br />

ShowEast, ShoWest, and CinemaCon.<br />

Forman began his distribution career at Columbia<br />

Pictures, then served as regional director for<br />

Seattle, Portland, and San Francisco at MGM/UA.<br />

He joined Warner Bros. in December 1989 and<br />

was promoted to his current post in March 2017.<br />

ShowEast <strong>2019</strong> will honor Forman with its<br />

prestigious Salah M. Hassanein Humanitarian<br />

Award at the show’s closing-night awards ceremony<br />

on <strong>October</strong> 17. <strong>Boxoffice</strong> <strong>Pro</strong> spoke to the<br />

veteran executive by phone.<br />

Tell me about your early exposure to the Variety<br />

Boys and Girls Club.<br />

The other side of my family is with the Pacific<br />

Theatres/Arclight circuit. My father is Jerry<br />

Forman, who ran the circuit for a long time.<br />

We moved down from the Pacific Northwest to<br />

Southern California in late 1971, and shortly<br />

thereafter, at the Halloween party in <strong>October</strong><br />

of ’71, my dad asked me if I was interested in<br />

going down to the Variety Boys and Girls Club.<br />

And that started what has turned into a lifelong<br />

association for me with the Variety Boys and<br />

Girls Club. It was a chance to really see how less<br />

fortunate people live day in and day out and how<br />

appreciative they were for anything and everything<br />

that the club provided for them. It connected<br />

with me and has been something that helped<br />

anchor me for the rest of my life.<br />

Is this a tradition that your father was involved<br />

with too?<br />

I continued a family tradition of caring for the<br />

industry and giving back. No, they didn’t spend<br />

the time that I’ve spent at the Boys and Girls Club,<br />

but the Pacific side of the family—my father, [his<br />

cousin] Michael Forman, and now [Michael’s son]<br />

Chris, who runs Pacific—has always been very<br />

focused on industry philanthropies. My dad’s connection<br />

to the conventions goes back to his being<br />

one of the original visionaries to create ShoWest,<br />

which became CinemaCon, all with the notion<br />

of giving back to the industry that had given him<br />

so much, and trying to bring people together for<br />

the greater good of everybody instead of just being<br />

focused on one’s own company.<br />

These humanitarian efforts really do seem to<br />

be pervasive throughout the industry.<br />

Well, I think that’s one of the most special<br />

things about the work we get to do. Obviously,<br />

it can be a lot of fun to work in entertainment<br />

and to talk about movies and the like, but one of<br />

the things that really separate our business from<br />

so many others are the close connections and<br />

sometimes multigenerational family connections,<br />

a lot of them with strong regional circuits aligned<br />

with philanthropy and giving back. In the olden<br />

days of our industry, the places where the Variety<br />

tents popped up were usually based on there<br />

being large exhibition companies in those cities<br />

and families that were committed to philanthropy<br />

52 OCTOBER <strong>2019</strong>


driving those tents, which helped Variety take off<br />

so many years ago.<br />

This spread to another generation with Jr. Variety.<br />

How did that come together?<br />

My mom and dad introduced me to the Variety<br />

Boys and Girls Club when I was 9. And at about<br />

that age, my oldest son, Jeremy, who’s now 26, and<br />

subsequently his sister, Felicia, who’s now 23, and<br />

our youngest son, Bailey, who’s now 20, I tried to<br />

get each of the kids involved in charity and started<br />

regular trips down to the Boys and Girls Club<br />

with them. And Jeremy, when he was in sixth or<br />

seventh grade, came to me and said, “Dad, I want<br />

to do more than just give away our old clothes and<br />

have you and Mom write checks. What can we do?<br />

What can me and my friends do?” And so Jeremy<br />

and I sat down and wrote up a program that<br />

became Jr. Variety, following the mission statement<br />

and the guidance of what big Variety does. I have<br />

always been involved with Tent 25 out of Southern<br />

California and was involved with International<br />

Variety for a while. We used the mission statement<br />

of Variety and created something that guided these<br />

kids. Jeremy and I started it, and then I brought in<br />

people from the industry, people like Pat Gonzalez<br />

from Paramount. During the nine and a half<br />

years that we had Jr. Variety up and running, Pat<br />

was my constant partner in philanthropy, as she<br />

is with all the philanthropic stuff I do. We put it<br />

into place when Jeremy entered ninth grade. It<br />

was for high school kids from different schools to<br />

come together, learn the basics of philanthropy<br />

and fundraising, and how to give back and make<br />

a difference. Many of these kids came from more<br />

affluent families and [the goal] was to get them in<br />

touch with the real world and let them experience<br />

what I experienced at the Variety Boys and Girls<br />

Club, that feeling of giving back and truly making<br />

a difference and being there to pick other people<br />

up instead of just always being on the receiving<br />

end. And with the industry support and a lot of<br />

support from people at Warner Bros., we were able<br />

to create something that was pretty special that<br />

brought a lot of kids together. I think we raised<br />

about $675,000 in those nine-plus years.<br />

But then my three kids aged out and I was<br />

looking to pass it on. And yes, it does take a decent<br />

OCTOBER <strong>2019</strong><br />

53


SHOWEAST <strong>2019</strong><br />

amount of time and no one stepped up<br />

to continue it. But I hope and think that<br />

with all the kids that we put through the<br />

program—we had anywhere from 10 to<br />

15 kids on the board and they had regular<br />

monthly board meetings just like big<br />

Variety—I’m hopeful that they all got a<br />

little taste and flavor of what it is to be a<br />

philanthropist and to give back and help<br />

others, and hopefully throughout each<br />

of their lives they’ll go make a difference.<br />

<strong>Pro</strong>udly, I can say that each of my kids has<br />

stayed involved and active, and whoever’s<br />

in town goes down to the Variety Boys<br />

and Girls Club Christmas party every year<br />

and they make a number of trips a year<br />

with me down to the club. I don’t know if<br />

they have the gene, but they certainly have<br />

the appreciation for philanthropic efforts<br />

and appreciation that we’re lucky to live<br />

the way we live, and if we can help others,<br />

great. And there’s been a tremendous<br />

amount of industry support to help us<br />

accomplish whatever we’ve accomplished.<br />

On top of all this, you started the charity<br />

auctions at ShoWest and ShowEast.<br />

Can you talk about the response<br />

you’ve gotten since that began?<br />

Again, it takes an army to get this<br />

stuff done. And you would be doing an<br />

injustice to give me all the credit for it.<br />

Mary Beth Garber and Pat Gonzalez<br />

were there with me when we created it.<br />

It was the idea of how to monetize some<br />

of these things that we had access to that<br />

because of our corporate responsibilities<br />

we couldn’t put on the internet. So we<br />

created the ShowEast and ShoWest options<br />

with the help of Mitch Neuhauser<br />

and the Sunshines—it was basically just<br />

going to them and saying, “Look, we run<br />

this convention and it’s a for-profit convention.<br />

There is not a philanthropic arm<br />

to the convention. What if we were to<br />

create an auction at these conventions?”<br />

And we brought all the materials and<br />

they helped us and allowed us space and<br />

supported our ability to put on an auction<br />

for delegates to bid and help make a<br />

difference in kids’ lives. And Mitch, along<br />

with the Sunshines, couldn’t have been<br />

better about it. We’ve had auctions now<br />

at ShoWest/CinemaCon and previously<br />

at ShowEast for a decade or so.<br />

Would you say that growing up in an<br />

exhibition family has given you an advantage<br />

in your job at Warner Bros.?<br />

I would certainly say I am very proud<br />

to be Jerry Forman’s son and to be part<br />

of the Forman family and what they’ve<br />

meant to the business and what they’ve<br />

contributed. Michael Forman and Chris<br />

Forman have had very deep philanthropy<br />

commitments at Pacific. And my dad’s<br />

been keenly at the forefront of running an<br />

awful lot of the industry-related conventions<br />

and causes for the greater good.<br />

So I think if you can get together with<br />

businesspeople and do business and have<br />

relationships, but also cross over for things<br />

like philanthropy and sports and other<br />

things in life, it’s gotta be an advantage.<br />

We all greatly respect leaders that we’ve<br />

worked with. I’m getting the award named<br />

after Salah Hassanein, and he recently<br />

passed away. I don’t think any of us in the<br />

industry don’t know who Salah was, any<br />

of us old enough to remember the Salahs,<br />

the Bernie Myersons, the Tom Sheraks of<br />

the world. It’s hard not to be impressed by<br />

the contributions these people have made<br />

to our industry and to society.<br />

You’ve been at Warner Bros. for 30<br />

years. Are there any secrets to your<br />

longevity there?<br />

Well, I don’t want to curse myself<br />

here. I would have to say that with all<br />

the philanthropy I’ve been able to do<br />

in my career, I wouldn’t have been able<br />

to do it if I didn’t have a boss like Jeff<br />

Goldstein who was willing to support the<br />

philanthropic endeavors that we’ve been<br />

committed to. And prior to Jeff, Dan<br />

Fellman. It takes a village to accomplish<br />

anything great, and it takes the team to<br />

do it. And I’ve been very blessed with<br />

having the Warner Bros. family and Jeff<br />

as a boss in particular, who not only<br />

would get involved but is very supportive.<br />

I wouldn’t be receiving this award,<br />

certainly, if I worked for someone who<br />

wasn’t a champion of charity themselves.<br />

As you know, it’s a turbulent time<br />

for the business, with new streaming<br />

services arriving and Disney and Fox<br />

merging. With all these seismic changes,<br />

what’s your general feeling about<br />

the future of the business?<br />

Well, I think we’ve run into seismic<br />

changes before with the invention of<br />

television and so many other things that<br />

have come our way. And every time<br />

there’s been a voice out there that said it<br />

was the end of what we’ve known, we’ve<br />

always reinvented ourselves and thrived.<br />

And I think we’ve seen, even with the<br />

conversations on windows and streaming<br />

and new things that challenge our business<br />

constantly, when there’s a movie that<br />

comes out that the public wants to see,<br />

the public finds it and all ships seem to<br />

rise. There has been so much talk over the<br />

last few years of where the industry was<br />

going and streaming and Netflix and windows,<br />

and last year was the biggest year<br />

in our industry’s history. And when you<br />

have interesting properties that are new,<br />

like Black Panther and Wonder Woman<br />

and Crazy Rich Asians that are celebrating<br />

all people, I think there’s a lot of opportunity<br />

out there for us to continue to find<br />

great stories and all celebrate an industry<br />

that’s been very good to us.<br />

During the golden age of Hollywood,<br />

every studio was known for its distinctive<br />

style, including Warner Bros. Does<br />

today’s Warner Bros. have a distinctive<br />

style that you can point to?<br />

Wow, that’s a good one. Well, for a<br />

long time we were based on the tentpole<br />

strategy at Warner Bros., and we still like<br />

to think we’re tentpole-driven. I think<br />

today we’re working harder than ever to<br />

be a best-in-class distribution company<br />

and the distribution company that exhibition<br />

most wants to work with, that<br />

gets the most out of their projects, and is<br />

a great partner.<br />

54 OCTOBER <strong>2019</strong>


<strong>2019</strong> ShowEast Award Recipients<br />

SHOWEAST EMPOWERMENT AWARD<br />

Elizabeth Frank, AMC Entertainment<br />

HALL OF FAME CLASS OF <strong>2019</strong> INDUCTEES<br />

Lane Allen<br />

Bobbie Peterson<br />

Larry Allen<br />

Bruce Taffet<br />

Jennifer Amaya<br />

Dick Westerling<br />

Jack Kline<br />

Alan Davy<br />

Dan Fellman Show “E” Award<br />

Mark Walukevich, National Amusements<br />

Bill LeClair, National Amusements<br />

Duncan Short, National Amusements<br />

Al Shapiro Distinguished Service Award<br />

Joe Masher, Bow Tie Cinemas<br />

ShowEast Legacy Award<br />

Michael Rosenberg, <strong>Pro</strong>motion in Motion<br />

FROM YOUR FRIENDS AT<br />

We Make The Brands You Love TM


SHOWEAST <strong>2019</strong><br />

MAKING A DIFFERENCE<br />

ShowEast Honors Participant’s David Linde with<br />

Bingham Ray Spirit Award<br />

by Kevin Lally<br />

Prior to joining Participant, Linde<br />

was CEO of Lava Bear Films, which<br />

produced the Oscar-nominated sci-fi film<br />

Arrival. Earlier in his career, he was chairman<br />

of Universal Pictures and co-founder<br />

of leading specialty distributor Focus Features,<br />

formed when Universal acquired<br />

production company Good Machine,<br />

where Linde was a partner.<br />

In this exclusive Q&A, Linde looks<br />

back at his four years at Participant and<br />

ahead to the future.<br />

DAVID LINDE<br />

What are some of your proudest<br />

achievements at Participant?<br />

I am proud to lead a company comprised<br />

of creative individuals producing<br />

content and developing impact campaigns<br />

that, in collaboration with our<br />

distributors and impact partners, greatly<br />

expand the reach of the film. We’ve been<br />

blessed to work with filmmakers whose<br />

films have received 73 Oscar nominations<br />

and 18 wins since Participant’s<br />

inception, including two Best Picture<br />

Oscars, not to mention well over $2 billion<br />

in global box office. But that’s only<br />

the beginning. It’s the contribution that<br />

these films and campaigns provide in<br />

accelerating positive social change that<br />

so uniquely defines the company.<br />

>> Since 2012, ShowEast has given the<br />

Bingham Ray Spirit Award, named after<br />

the late independent film icon, to an<br />

individual who has “shown exemplary<br />

foresight and creativity in the world of<br />

independent film.” This year’s honoree—<br />

David Linde, CEO of Participant—is<br />

especially apropos, since Linde worked<br />

closely with Ray when Linde was president<br />

of Good Machine International,<br />

which represented the overseas markets<br />

for all productions from Ray’s company,<br />

<strong>October</strong> Films.<br />

Participant is dedicated to entertainment<br />

that inspires audiences to engage<br />

in positive social change, through both<br />

the content it produces and accompanying<br />

social impact campaigns. Its<br />

distinguished track record includes two<br />

Best Picture Oscar winners (Spotlight<br />

and Green Book), two foreign-language<br />

Oscar winners (A Fantastic Woman and<br />

Roma), and the Oscar-winning documentary<br />

An Inconvenient Truth. In<br />

mid-September, the company extended<br />

Linde’s contract with a multiyear deal<br />

and announced a rebrand focused on<br />

building collaborative, longer-term<br />

campaigns that incorporate the artist<br />

along with the company’s distributors<br />

and impact partners.<br />

“David has done an exceptional job taking<br />

Participant to new heights the last four<br />

years,” founder Jeff Skoll said. “He possesses<br />

a rare combination of entertainment<br />

industry acumen, keen artistic sensibility,<br />

and a true passion to make a difference in<br />

the world through storytelling.”<br />

Can you talk about any significant<br />

changes that came out of Participant<br />

movies and impact campaigns?<br />

Participant celebrated a banner<br />

year with its social impact campaigns,<br />

including for Roma, which we launched<br />

in partnership with the National Domestic<br />

Workers Alliance and CACEH in<br />

Mexico to increase visibility and value<br />

for domestic workers. In collaboration<br />

with those amazing partners, the Roma<br />

campaign recently helped accelerate the<br />

passing of legislation in Mexico’s Congress,<br />

giving 2.4 million domestic workers<br />

labor protections, including minimum<br />

wage, paid time off, and health care. In<br />

the U.S., Senator Kamala Harris and Rep.<br />

Pramila Jayapal introduced on July 15 the<br />

National Domestic Workers Bill of Rights<br />

56 OCTOBER <strong>2019</strong>


in Washington, D.C., that would give<br />

greater rights to domestic workers.<br />

Moreover, in the past year, Participant<br />

also executed a multiphase, nationwide<br />

impact campaign around Steve James’s<br />

acclaimed docuseries “America to Me,”<br />

which helped seed a national conversation<br />

on issues of race and equity and inspired<br />

more than 1,800 confirmed watch<br />

groups with more than 17,000 participants<br />

across 44 states. This past month,<br />

Participant also launched a new national<br />

campaign tied to the release of our new<br />

documentary American Factory that aims<br />

to seed a conversation around the dignity<br />

of work, bring visibility to the fractured<br />

compact between workers and employers,<br />

and build support for a future of work<br />

that benefits everyone.<br />

At what point in the development/<br />

production process does Participant<br />

usually get involved with a project?<br />

Preferably, we are hands-on from the<br />

start. Participant produces and invests in<br />

a significant amount of content, probably<br />

more than people realize. Annually, that<br />

includes up to six narrative features, five<br />

to six documentary films, up to three<br />

episodic television series, and another 30<br />

hours of short-form video content for our<br />

YouTube channel, SoulPancake. We have<br />

an amazing team of executives developing<br />

ideas with filmmakers on a constant basis.<br />

While we will, on occasion, acquire a film<br />

for distribution (as we did with RBG),<br />

our preference is to integrate ourselves<br />

with the filmmakers as early as possible.<br />

Here in <strong>2019</strong>, what is the public<br />

appetite for the kinds of films<br />

Participant supports?<br />

Participant was founded by Jeff Skoll<br />

in 2014 based on his core belief that<br />

storytelling can be an immense source<br />

for social change. Since then, we’ve seen<br />

that, in some ways, the world has really<br />

caught up with this philosophy. Storytelling<br />

is more important than ever, and the<br />

rapid growth of the “conscious consumer”<br />

has completely changed how consumers<br />

engage around any transaction, including<br />

what content they prefer to consume.<br />

Nowhere is this more evident than among<br />

millennials, and we have worked hard to<br />

provide them with the forms of engagement<br />

they seek through our content.<br />

That’s a core example of why we succeed.<br />

Tell me about some of your<br />

upcoming releases.<br />

We have two releases coming up, Dark<br />

Waters and Just Mercy, the latter of which<br />

just premiered to incredible response at<br />

the Toronto International Film Festival.<br />

With Dark Waters, we’re honored<br />

to partner with visionary director Todd<br />

Haynes and producer/star Mark Ruffalo<br />

on this inspiring story, which is based on<br />

the New York Times magazine article “The<br />

Lawyer who Became DuPont’s Worst<br />

Nightmare.” The film tells the story of<br />

the one-man crusade that sought justice<br />

for a community exposed to pollution<br />

for decades by the unregulated dumping<br />

of industrial waste. It is literally David<br />

vs. Goliath and incredibly inspirational.<br />

Just Mercy, on the other hand, is the<br />

powerful story based on the life of Bryan<br />

Stevenson, the acclaimed public interest<br />

lawyer and founder and executive director<br />

of the Equal Justice Initiative. The film,<br />

which features tour de force performances<br />

from Michael B. Jordan, Jamie Foxx, and<br />

Brie Larson, follows a young Stevenson<br />

(played by Jordan) as he takes the case of<br />

Walter McMillian who, in 1987, was sentenced<br />

to die for the murder of a white<br />

woman despite an abundance of evidence<br />

proving his innocence. These films are<br />

beautifully inspiring stories of the human<br />

condition and the power of compassion.<br />

During your four years at Participant,<br />

what have you learned about making<br />

your action campaigns more effective?<br />

In its heart, Participant is a partnership<br />

company, and the past four years has<br />

really solidified that for me. We partner<br />

with great artists, who foresee the most<br />

pressing issues of our time; with distributors,<br />

who provide the creativity to engage<br />

audiences; and with impact organizations,<br />

who are working day in and day<br />

out toward lasting change. The reality is<br />

that none of them are used to working<br />

together, yet when connected they create<br />

immense power. In effect, we are the<br />

“trust accelerator” that provides the glue<br />

that enables us all to succeed.<br />

Please share some memories of Bingham<br />

Ray and what made him a force in<br />

the independent film world.<br />

The simple truth is that Bingham<br />

was not only a mentor for me, but also<br />

someone who impacted my and many<br />

other careers in a way that would never<br />

have developed as they did without<br />

him. When we started Good Machine<br />

International, my partners and I knew<br />

that if it did not succeed, then Good<br />

Machine itself would struggle. And<br />

Bingham was the first person to say, “I<br />

believe in what you are building,” and<br />

hired us to handle the overseas distribution<br />

of the <strong>October</strong> Films slate. The<br />

growth of the company was directly<br />

connected to his support. Just being<br />

around him was such a joy—he elevated<br />

everyone around him with his imagination,<br />

skill, and commitment to doing<br />

what was best and what was right. And<br />

I’ll never forget the sound of his yelling<br />

out “Linde!!!” wherever we were and<br />

whenever he wanted something!<br />

How important is it that your films be<br />

seen in theaters?<br />

Our goal is to inspire audiences to<br />

create change, and what better way to do<br />

that than in a setting that unites people.<br />

The collective experience of watching a<br />

film in a theater is undeniably powerful,<br />

and when it comes to the films Participant<br />

produces, we take great pride in<br />

the fact that strangers gathering to watch<br />

them can leave with a new common<br />

understanding and connection. And<br />

while we recognize that technology has<br />

brought a distinct change in how audiences<br />

view films, we remain committed<br />

to the theatrical experience and working<br />

with the distribution and the exhibition<br />

community to promote the beauty of<br />

the medium.<br />

OCTOBER <strong>2019</strong><br />

57


SHOWEAST <strong>2019</strong><br />

INTERNATIONAL<br />

DISTRIBUTOR OF THE<br />

YEAR<br />

Monique Esclavissat, Warner Bros. International<br />

by Rebecca Pahle<br />

>> Warner Bros. International makes a<br />

splash at this year’s ShowEast, with Monique<br />

Esclavissat, executive vice president<br />

international productions/acquisitions<br />

& Latin America distribution, receiving<br />

the show’s International Distributor of<br />

the Year honor at Monday’s International<br />

Awards Luncheon. After joining Warner<br />

Bros. in 1998, Esclavissat now oversees<br />

LATAM distribution and local-language<br />

productions, both key components of<br />

Warner Bros.’ overall operations.<br />

Though some of Warner Bros.’ more<br />

successful international releases may not<br />

have name recognition stateside—think<br />

the pair of movies based on the manga<br />

Gintama, which together made shy of<br />

$70 million in Japan—they’ve proven a<br />

valuable and lucrative component of the<br />

studio’s overall business strategy. Through<br />

investing in local product, the studio<br />

offers up a diversified film slate, cultivates<br />

enthusiasm among local audiences, and<br />

invests in filmmaking communities.<br />

For Warner Bros., an investment in<br />

local productions doesn’t come at the<br />

expense of studio fare. In Latin America,<br />

Warner Bros. is a dominating force<br />

in horror, with its popular Conjuring<br />

Universe—including spinoffs Annabelle,<br />

Annabelle 2, and The Nun—consistently<br />

pulling in big numbers. As of press time,<br />

It Chapter 2 is dominating the Mexican<br />

market, having easily grabbed the number<br />

one spot in its debut weekend.<br />

Esclavissat spoke to <strong>Boxoffice</strong> <strong>Pro</strong><br />

about the current state of distribution and<br />

Warner Bros.’ Latin American operations.<br />

With Disney buying Fox, there’s now<br />

one less major competing for audience<br />

MONIQUE ESCLAVISSAT<br />

attention. Does that have any impact<br />

on how Warner Bros. operates?<br />

There are always plenty of companies<br />

and product competing for audience<br />

attention. The biggest impact on our<br />

business continues to be the changes<br />

in consumer taste and habits and<br />

the competition for their time and<br />

attention. It is more important than<br />

ever that W.B. focuses on its content<br />

[and] variety of offering and stays<br />

connected with its customers.<br />

In terms of international markets,<br />

which are the territories where you’re<br />

seeing rapid expansion?<br />

In Latin America, the region I<br />

manage, we are seeing big expansion in<br />

Colombia, Central America, and also<br />

markets like Peru and Bolivia. Exhibitors<br />

are investing in the region and opening<br />

as well as renovating cinemas, so we can<br />

together reach new audiences with our<br />

product. Even in more established markets<br />

like Mexico and Brazil, there are still<br />

areas that are underserved and offer good<br />

expansion opportunities.<br />

Though a love of movies is universal,<br />

there are different cultural nuances—<br />

not to mention government regulations!—that<br />

have to be considered<br />

when you’re distributing to so many<br />

different markets. What does Warner<br />

Bros. do to manage this challenge?<br />

We work hard, supported by talented<br />

local executives, to understand and build<br />

into our plans the specific cultural and<br />

economic considerations, alongside the<br />

moviegoing habits for each individual territory.<br />

Getting that mix right is essential<br />

to the success of our overall operation.<br />

Related to this, in a number of the key<br />

markets we also have a growing local<br />

production operation. Working with local<br />

production partners, we have the opportunity<br />

to find great local talent and more<br />

diverse voices, creating an increasingly<br />

diverse slate for moviegoers.<br />

What year did you first join Warner<br />

Bros., and how has the company<br />

changed in that time?<br />

I joined W.B. in 1998 and have enjoyed<br />

a great and varied career, working<br />

with industry colleagues across the international<br />

markets. I have been very lucky<br />

to be offered new opportunities in the<br />

20 years at the studio as changes have<br />

occurred across both distribution and<br />

local production. It has been incredibly<br />

rewarding to shepherd projects from<br />

the green-light stage to box office and<br />

awards success.<br />

It’s a particularly exciting time of<br />

change across the whole industry at<br />

present, including here at Warner Bros.<br />

with the arrival of our new CEO Ann<br />

Sarnoff and being part of WarnerMedia.<br />

Ultimately it is the product, the franchises,<br />

the talent, the filmmakers, [and] the<br />

relationships Warner Bros. has secured<br />

58 OCTOBER <strong>2019</strong>


that continue to be essential. As are the<br />

people behind those choices, who have<br />

been crucial to our success as the business<br />

and the landscape have evolved. As we<br />

approach the celebration of the studio’s<br />

centenary in 2023, content is even more<br />

key. I’m looking forward to the many<br />

new films yet to come.<br />

What are some of the upcoming Warner<br />

Bros. movies that you’re the most<br />

excited about?<br />

That is a tough question and you<br />

won’t be surprised to hear that I’d<br />

commend our whole slate. Looking to<br />

2020 and beyond, I am very excited<br />

about our female-led films such as Birds<br />

of Prey (and the Fantabulous Emancipation<br />

of One Harley Quinn) and Wonder<br />

Woman 1984; Christopher Nolan’s<br />

Tenet, because he always brings something<br />

different and challenges us and the<br />

audience in a great way; and our more<br />

family oriented titles such as S.C.O.O.B.<br />

and the Tom and Jerry movie, which are<br />

what the Latin American family audiences<br />

want to see.<br />

What are some of the Warner Bros.<br />

properties that do particularly well in<br />

Latin American markets?<br />

W.B. is the market leader for horror<br />

[and] has released the top eight all-time<br />

horror films in the region, including the<br />

hugely popular Conjuring Universe and<br />

It and It Chapter Two. The company’s<br />

superhero films consistently perform at<br />

the top of the market, with Justice League,<br />

Wonder Woman, Shazam!, and Aquaman<br />

each garnering close to or exceeding $100<br />

million in the region. As cinemagoing in<br />

Latin America is driven by families, other<br />

genres that have also done well are animation,<br />

family films, and action adventure.<br />

What are some international films<br />

that did particularly well in their local<br />

markets for Warner Bros. in 2018–19?<br />

Our recent successes have included<br />

films from many territories such as: Der<br />

Junge Muss An Die Frische Luft (Germany),<br />

$36 million; Gintama 2: Rules Are<br />

Made to Be Broken (Japan), $33 million;<br />

and The Witch (Korea), $27 million.<br />

How important is supporting local<br />

films to Warner Bros. international’s<br />

strategic vision?<br />

It is a very important part of the<br />

overall strategic vision. W.B. has been<br />

involved in local film production since<br />

2000. There is a strong appetite for local<br />

films that W.B. can participate in. It is<br />

a great complement to the U.S. studio<br />

product. We want to invest in local<br />

talent and promote local filmmaking<br />

and creativity. We can share our<br />

expertise and provide support to the<br />

local industry. As a result, we can also<br />

help expand local audiences by offering<br />

more diversified product, being more in<br />

tune with the local culture, identifying<br />

new opportunities, maybe even local<br />

talent that wants to come and do a film<br />

in Hollywood.<br />

OCTOBER <strong>2019</strong><br />

59


INTERNATIONAL UNION OF CINEMAS / UNIC<br />

BUSTLING<br />

BELGIUM<br />

EXHIBITORS GATHER<br />

IN BRUSSELS FOR UNIC<br />

CINEMA DAYS<br />

by Rebecca Pahle<br />

>> On <strong>October</strong> 28 and 29, representatives from UNIC’s 38<br />

member countries (a warm <strong>Boxoffice</strong> <strong>Pro</strong> welcome to the<br />

trade group’s newest member, Cyprus) will convene at the<br />

Radisson Blu Royal in Brussels, Belgium, to discuss the trends<br />

facing the exhibition industry this year. Digital platforms and<br />

premium experiences are two of the major topics on the docket—but,<br />

UNIC CEO Laura Houlgatte assures us, there’s plenty of<br />

downtime between sessions to catch up with cinema compatriots<br />

and hash out solutions to some of our industry’s challenges<br />

over coffee or a cocktail.<br />

After welcoming words from Houlgatte on the afternoon of the<br />

28th, Cinema Days will start with a keynote debate between film<br />

producer Louise Vesth and exhibitor—and recent winner of the <strong>2019</strong><br />

UNIC Achievement Award—Peter Fornstam, founder and managing<br />

director of Svenska Bio. Explains Houlgatte, “It will be a discussion<br />

like we’ve had in previous years, examining big topics in the industry<br />

and getting [the speakers’] feelings about what they think, where we’re<br />

going, and what are the trends.” Phil Clapp, CEO of the U.K. Cinema<br />

Association and president of UNIC, will moderate.<br />

Following that opening discussion is a panel on platforms titled,<br />

“Cinemas and tech giants – partners or competitors?” moderated by<br />

Sarah Lewthwaite of Movio. “Basically, are [platforms] friends or foes?<br />

Do you have to work with them? How can you work well with them?<br />

How do you manage your bargaining power?” says Houlgatte. That<br />

panel will be followed by another on premium experiences. Though<br />

cinemas will, of course, be represented, Houlgatte is particularly excited<br />

about bringing another voice to the table. An operatic voice, one might<br />

say. “When I think about premium, I think about the opera,” Houlgatte<br />

says. “It’s a very special experience. How do they manage to sell<br />

this and market it? What is premium for them?”<br />

Day two begins a series of six rapid-fire sessions, pairing quick<br />

presentations on a variety of subjects—H.R., accessibility, untapped audiences,<br />

auditorium design—paired with Q&As. “Really quick, really<br />

snappy,” says Houlgatte. “Just to make sure we keep everyone on their<br />

toes!” Following that come two parallel labs, one on cinema marketing<br />

and the other on technology.<br />

As in past years, the UNIC Cinema Days schedule is packed with<br />

“loads of coffee breaks, which people always like,” and long breaks<br />

for meals, giving attendees—Houlgatte estimates that people from<br />

between 20 and 25 countries will attend—ample time to network and<br />

discuss issues brought up during the official UNIC programming in<br />

more detail. “We have usually a nice dinner somewhere, to make sure<br />

everybody can network with everybody. That lasts for three or four<br />

hours. It’s much smaller than CineEurope, so it has a much more intimate<br />

feeling, if you can call it intimate with 150 people. But you see<br />

what I mean. As intimate as it can be! … It gives you the space to have<br />

a proper chat with people, and that’s what we really want to create with<br />

this kind of smaller event. People actually get the chance to talk to each<br />

other and interact with each other.”<br />

60 OCTOBER <strong>2019</strong>


62 OCTOBER <strong>2019</strong>


Frozen Forever<br />

DISNEY’S MEGA-HIT RETURNS FOR A SECOND SHOT<br />

AT WORLDWIDE SUCCESS<br />

BY REBECCA PAHLE<br />

There are a lot of questions the kids of the world—and their<br />

parents and their babysitters and childless adults who just like<br />

a good animated movie—have about Disney’s Frozen II, hitting<br />

theaters in North America on November 22. Will it replicate the<br />

charm and resonant message of the original? Has snow queen<br />

Elsa truly come to terms with her ice powers? Are we ever going<br />

to find out what happened to Anna and Elsa’s parents, who mysteriously<br />

disappeared when the sisters were young?<br />

And, above all: Will there be another “Let It Go”–style earworm?<br />

AUTUMNAL EPIC<br />

WITH ITS WIDE VISTAS,<br />

FROZEN II IS MEANT FOR THE<br />

BIGGEST SCREEN POSSIBLE<br />

OCTOBER <strong>2019</strong><br />

63


At the Frozen II press day, held in Los Angeles in<br />

early September, the movie’s team was understandably<br />

close-lipped about many of the specifics.<br />

Still, there were hints to be found. Frozen II<br />

sees Anna, Elsa, Kristoff, reindeer Sven, and walking, talking<br />

snowman Olaf take to an enchanted forest to—just maaaybe—discover<br />

the source of Elsa’s ice powers. Along the way,<br />

they’ll meet several new characters, one of whom (voiced<br />

by Sterling K. Brown) will possibly provide insight into the<br />

childhood of Anna and Elsa’s father.<br />

Another newcomer to the franchise, “Westworld” star<br />

Evan Rachel Wood, voices Anna and Elsa’s mother in a<br />

flashback. Co-director Jennifer Lee played that role in the first<br />

film, delivering Queen Iduna’s only line—“She’s ice cold”—<br />

with … let’s just say, reasonable competence. Jokes Lee about<br />

not being recast: “It’s the first time I’d ever been fired.”<br />

As for the “Let It Go” question: Frozen II sees the return<br />

of the Frozen songwriting duo of Kristen Anderson-Lopez<br />

and Robert Lopez. And one of the musical numbers shown<br />

at the press day—Idina Menzel as Elsa belting out “Into the<br />

Unknown,” a classic Disney “I want” number—was stuck in<br />

my head for a few days. So … make your own guesses, but<br />

prepare to add another song to your karaoke repertoire just to<br />

be safe.<br />

(Another note for the musical hounds among <strong>Boxoffice</strong><br />

<strong>Pro</strong>’s readership—Frozen’s filmmakers, despite casting<br />

Broadway star Jonathan Groff as Kristoff, didn’t actually have<br />

him sing. This time around, Lee assures, he’ll get to show off<br />

his pipes.)<br />

Explains Frozen II producer Peter Del Vecho—whose other<br />

credits with Disney include The Princess and the Frog, Winnie<br />

the Pooh, and the first Frozen—Disney “never makes sequels<br />

unless the filmmakers have a story to tell and a desire to tell<br />

it.” Frozen may have made over a billion dollars at the worldwide<br />

box office—one of only nine animated films to do so—<br />

but the existence of a sequel depended on Lee and co-director<br />

Chris Buck wanting another spin on the ice.<br />

“The funny thing is, when we finished Frozen, we were<br />

like, ‘We’re done!’” recalls Lee. Then came the 2015 short<br />

film Frozen Fever, which played in theaters alongside Disney’s<br />

live-action Cinderella remake. And all of a sudden, Lee and<br />

Buck found that they couldn’t quite “let it go” after all.<br />

Watching the animation dailies for Frozen Fever, Buck recalls,<br />

“was the first time we saw our characters moving again.<br />

It probably had been at least eight months or so. Almost a<br />

year. Just seeing them again, it was like seeing old friends. So<br />

we went, ‘Oh my gosh, I love these characters.’ We were also<br />

starting to think about what would be next for our characters.<br />

What would be true to these characters? What would be the<br />

next journey?”<br />

Buck’s and Lee’s own lives played a role in answering those<br />

questions. Both are parents dealing with the inevitability of<br />

BFFS FOR LIFE<br />

The friendship between a reindeer<br />

and a talking snowman. What could<br />

be better?<br />

IN TUNE<br />

Idina Menzel gives Elsa her powerhouse<br />

voice yet again with musical<br />

number “Into the Unknown.”<br />

64 OCTOBER <strong>2019</strong>


ICE TO MEET YOU<br />

Anna meets new character<br />

Lieutenant Matthias, voiced by<br />

Sterling K. Brown.<br />

OCTOBER <strong>2019</strong> 65


INTO THE UNKNOWN<br />

Judging by Anna and<br />

Elsa’s facial expressions,<br />

everything’s not fun and<br />

fancy-free in Frozen II.<br />

Sven the reindeer looks<br />

unconcerned.<br />

children growing up, going to college, and venturing<br />

out into the world. “As you grow up, things<br />

get thrown your way. Life isn’t as easy as it used to<br />

be. The first film wasn’t that easy for any of them!”<br />

Buck admits. “But this time, we went back to our<br />

kids. We were inspired by that. It’s that time of your<br />

life where you go, ‘OK, now what? What is the<br />

world going to offer me? What do I have to offer<br />

the world?’ The world gets a little more complex.<br />

There are a lot more questions for them as they go.”<br />

The development of the characters’ emotional<br />

maturity can be seen in Frozen II’s color palette,<br />

which has graduated from the ice blues and jewel<br />

tones of the first film to a more autumnal look.<br />

Hints of Anna and Elsa’s evolution can be<br />

found in a bit of character theory that the Frozen<br />

II team kept coming back to over the course of<br />

the press day. Anna (voiced by Kristen Bell), the<br />

young, peppy, optimistic girl surrounded by supernatural<br />

goings-on, is the archetypal fairy tale heroine.<br />

Elsa, on the other hand—whose ice powers are<br />

both a gift and an enormous responsibility—is a<br />

mythic heroine. “We had just come back from our<br />

research trip” to Norway, Iceland, and Finland, Lee<br />

recalls. “I happened to be in England and had a<br />

book on myths that I’d started reading. And [Chris<br />

and I] called each other and said, ‘Oh my gosh.<br />

Something’s coming to light.’”<br />

Elsa “carries a special power that can also be<br />

dangerous for her,” Lee says. “She will always be<br />

different.” As Elsa wrestles with her abilities, sister<br />

Anna “wants [Elsa] to be everything she deserves<br />

to be and wants her to be OK and not carry all the<br />

burdens of the world on her shoulders.”<br />

Frozen and Frozen II are Lee’s first and second<br />

films as a director—she wrote Frozen as well—and<br />

it’s her sureness about the inner lives of her characters<br />

that made jumping into the hot seat relatively<br />

seamless. “I want to say, when you were directing,<br />

how quickly you picked that up,” Del Vecho tells<br />

66 OCTOBER <strong>2019</strong>


MOMMIE DEAREST<br />

Evan Rachel Wood joins<br />

the Frozen world as<br />

Anna and Elsa’s mother<br />

(above).<br />

Lee. “I know you went to school for it, but it was a<br />

really natural fit between [Lee and Buck]. It was a<br />

good balance.”<br />

Explains Lee: “What I was very anxious<br />

about—but at least felt secure about—is that<br />

Chris, as a veteran in animation, would know<br />

how to speak to all the production departments.”<br />

(Buck previously contributed Tarzan to the Disney<br />

canon, in addition to doing animation and<br />

design work on Pocahontas, The Little Mermaid,<br />

The Rescuers Down Under, and more.) “He would<br />

know how to speak to all the production departments.<br />

And I felt concerned. Would I come<br />

in and know what to say, to contribute? And I<br />

realized, one of the things [animators] rarely get<br />

is the writer in the room. And so I could always<br />

bring that point of view of what’s going on in<br />

[the characters’] heads. I never had to tell an<br />

animator what to do. My job was to say, ‘Here’s<br />

what the character is feeling.’ And we would talk<br />

about it so much that if [Chris] couldn’t be in<br />

the room I was OK, and vice versa, because we<br />

stayed connected.”<br />

Picking up the technical side of things “became<br />

much more intuitive, because you realize you’re<br />

working with the best in the world at their jobs.<br />

And your job is to make sure the vision of the film<br />

is clear and give them room and inspire them.<br />

[Chris] taught me that. I didn’t have to come into<br />

the room with all the technical knowledge. Over<br />

time, you start to know what artists can do and<br />

how to push.”<br />

As Elsa, Anna, and their crew venture out in<br />

search of answers, Buck notes, “an epic mystery<br />

starts to unfold.” All told, it’s a “bigger and more<br />

epic” experience than the first film. “We’re working<br />

on sound design right now, and you want to feel<br />

it,” adds Lee. “I want the seat to shake! Being immersed<br />

in the theater experience—certainly we’re<br />

aiming for that.”<br />

OCTOBER <strong>2019</strong> 67


Skies Over the Pacific<br />

ROLAND EMMERICH’S WWII DRAMA DEBUTS<br />

AFTER DECADES IN THE MAKING<br />

BY JESSE RIFKIN<br />

>> June 1942’s Battle of Midway was a turning point on the<br />

Pacific front. The battle gave the Japanese their first major decisive<br />

loss at America’s hands after Pearl Harbor, at the cost of<br />

3,364 total dead on both sides. That monumental story comes<br />

to theaters on Friday, November 8, with Lionsgate’s Midway.<br />

Director Roland Emmerich has previously directed such blockbusters<br />

as Independence Day, The Day after Tomorrow, Godzilla,<br />

and The Patriot. He spoke to <strong>Boxoffice</strong> <strong>Pro</strong> about his 20-yearplus<br />

effort to get Midway made, directing foreign-language<br />

scenes for the first time in his career, and why today’s audiences<br />

have higher expectations for films based on true stories.<br />

68 OCTOBER <strong>2019</strong>


You’d wanted to make your own version of this<br />

movie for more than 20 years. Why did it take<br />

so long to get this project off the ground?<br />

I had a huge deal at Sony Pictures, 21 or 22<br />

years ago. I was doing Godzilla for them, but I<br />

wanted to follow that up with something more<br />

realistic. I watched a lot of different documentaries,<br />

because I felt a big battle movie would be<br />

a great thing. I came across a documentary on the<br />

Battle of Midway and immediately fell in love with it. I<br />

went to [Sony’s then-chairman] John Calley, who also<br />

thought it was a really good idea.<br />

But at that time, it was much more difficult<br />

to make a movie like this, because visual effects—the<br />

water, the explosions—were just really<br />

difficult. He asked me if I could do it under<br />

$100 million. I said, “I don’t think I can.” So we<br />

had to go to the Japanese. They said, “We’re not<br />

financing a $120 million movie where we’re the<br />

losers.” At that time, a friend of mine was running<br />

TriStar Pictures, which also belonged to Sony/Columbia.<br />

They offered me the script of The Patriot. I fell in love<br />

with that, so that’s what I did. But I never, ever<br />

forgot that [Midway] story.<br />

Then maybe five years ago, I came across<br />

this young writer, Wes Tooke. I ask every young<br />

writer, “What is the picture which you think you<br />

should write?” Without even thinking, he said,<br />

“The Battle of Midway.” Oh, that’s interesting. We<br />

started talking and made the decision to develop a<br />

script together. That’s how it got started.<br />

The Patriot, which you directed, was about the<br />

American Revolutionary War. What was similar<br />

and different about directing a World War II<br />

movie?<br />

In the case of a Revolutionary War movie,<br />

you need a lot of muskets, a lot of people, a<br />

lot of horses. Only then can you start shooting.<br />

When you’re doing World War II sea battles, you<br />

realize there’s nothing left. Not one ship is still in its<br />

original state. What you learn pretty fast is you have to<br />

build everything, do a lot of CGI, a lot of blue screen.<br />

It’s a tough undertaking. And it’s a movie where you<br />

have to have really good visual effects, because if<br />

the visual effects don’t hold up, people immediately<br />

feel cheated.<br />

LUKE EVANS AS LIEUTENANT COMMANDER WADE MCCLUSKY<br />

MANDY MOORE AS ANNE BEST<br />

TADANOBU ASANO AS REAR ADMIRAL TAMON YAMAGUCHI<br />

PATRICK WILSON AS LIEUTENANT COMMANDER EDWIN T. LAYTON<br />

WOODY HARRELSON AS ADMIRAL CHESTER NIMITZ<br />

What were the other most challenging<br />

aspects of making this film?<br />

Let’s take an aircraft carrier. An aircraft carrier<br />

is quite big, so we had to build a big enough platform<br />

to sell it. Then you realize all this other stuff.<br />

You have to bring in wind machines, because<br />

these things drive by fast. All these endless things<br />

which add on, add on, add on. Then you realize<br />

that some of these planes no longer exist, and<br />

the ones that do aren’t the exact same color<br />

they were then. So we pretty much had to build<br />

everything. Then you do the flying scenes and<br />

realize, oh my God, most of the time their canopy’s<br />

open. So we had to give the cockpits wind. Endless stuff<br />

like that, which make the whole shoot quite challenging<br />

for everybody.<br />

But a nice thing when we came to Oahu and<br />

Pearl Harbor, they have a real submarine there.<br />

I asked very politely if maybe they could stop<br />

showing it to tourists. They closed it down for<br />

two days and we shot in a real submarine. It<br />

was pretty hot. It was super tight, too. The flight<br />

deck was shot on a stage in Montreal, which is the<br />

biggest indoor film stage in North America. It’s huge.<br />

That stage is 400 feet or something like that.<br />

What are some of your best stories from the set?<br />

The interesting thing for me was first we did<br />

all the American stuff, then at the very end it<br />

became a Japanese movie. It was kind of strange.<br />

I had never done that, to shoot a movie in a<br />

different language. But that’s maybe 25 or 30 percent<br />

of the film. I was quite nervous. People were<br />

speaking in Japanese and I don’t speak Japanese, so<br />

you turn around and talk to the woman you hired for<br />

that job. She’ll give a thumbs-up or thumbs-down, or say,<br />

“This one line was not quite right.” They’re actually<br />

some of the strongest scenes.<br />

I very clearly realized the differences of culture.<br />

Everything is much stiffer; they don’t like to show<br />

emotions. So I didn’t move the camera much<br />

when it comes to the Japanese. It’s quite interesting<br />

to see the contrast between the American<br />

scenes and the Japanese scenes. When we tested<br />

it, it was quite nice to see the audience liked it very<br />

much. The Japanese are real characters and not just “the<br />

bad guys.” Because they were not bad guys, they were just<br />

doing their jobs—like everybody else.<br />

What other films did you look to when<br />

directing this?<br />

I have a couple of real favorite movies and I<br />

watched them all again. I watched A Bridge Too<br />

Far, which I think is probably one of the best war<br />

movies ever made. The Longest Day, which is also<br />

a great war movie. Then Steven Spielberg’s Saving<br />

OCTOBER <strong>2019</strong><br />

69


AT THE MOVIES<br />

WITH ROLAND<br />

EMMERICH<br />

MOVIEGOING<br />

MEMORY<br />

“When I was in film<br />

school, I traveled to<br />

Paris. They showed the<br />

original English version<br />

of Close Encounters of<br />

the Third Kind in a big<br />

theater. After I saw it,<br />

I immediately lined up<br />

for the next screening.”<br />

AT THE<br />

CONCESSION STAND<br />

“Those little chocolate<br />

ice cream things [Dibs].<br />

I forget what they’re<br />

called!”<br />

Private Ryan, which I also love a lot. I<br />

also saw Tora! Tora! Tora! again. That one<br />

actually had different directors for the<br />

American part and the Japanese part.<br />

Those were the movies I really studied<br />

carefully. It’s always interesting how other<br />

directors did it.<br />

Did you similarly consider getting a<br />

different director for the Japanese<br />

parts of Midway?<br />

No [laughs]. I like directing the whole<br />

movie. But even when doing the American<br />

parts, you constantly have all these<br />

military advisers around. They correct<br />

you, they correct the actors. As a director,<br />

you have to find the fine line—where you<br />

listen to them and where you don’t.<br />

We had this great old gentleman,<br />

Chuck, who was working in the ’60s on<br />

aircraft carriers. In the ’60s, they were still<br />

the aircraft carriers from World War II, but<br />

they had altered them. He gave us a lot of<br />

insight on how life on an aircraft carrier<br />

was. There’s a great documentary called<br />

Our Fighting Lady. It was shot in 1943 and<br />

won the Oscar for best documentary that<br />

year. We watched it together.<br />

Which of the film’s aspects diverge<br />

most from the history?<br />

Don’t forget, you have characters in<br />

there and dialogue for the historical figures,<br />

but you never know what they said<br />

exactly. So there’s always a certain dramatic<br />

license you have to use. But we tried to<br />

be as close as possible to history, because<br />

we felt that’s important. Naturally, it’s<br />

still a movie, not a documentary. So once<br />

in a while you have to tell it in a shorter<br />

form or a simpler form. The battle itself<br />

was a very complicated battle, so we tried<br />

to simplify it so people could understand<br />

what’s going on.<br />

Ten years ago or 15 years ago, you<br />

would have gone, “Let’s do this, let’s do<br />

that.” Today, you cannot [fabricate] as<br />

much anymore. I think because of the<br />

internet and people’s attitudes, it has<br />

changed. Real-life stories, people love<br />

them, but they want to have them more<br />

real-life now. For example, look at a movie<br />

like Pearl Harbor [the seventh highest-grossing<br />

film of 2001, even though<br />

it was critically panned]. I don’t know if<br />

it would be as successful today, because<br />

it’s just a totally invented story. They<br />

even used different planes! Today, people<br />

would not buy into that as much.<br />

The real Battle of Midway occurred<br />

in June. Was there any thought to<br />

releasing this movie in June? Most of<br />

your big-budget movies of the past 25<br />

years have been summer releases.<br />

I think it’s a good idea to release it on<br />

Veterans Day weekend. It feels better. In<br />

the summer, you would compete with<br />

other big movies. Veterans Day weekend<br />

is a better release date for us. I’m quite<br />

happy about that.<br />

In this era of streaming and home<br />

entertainment, why is it important for<br />

audiences to see this at a cinema?<br />

Because it’s a big movie [laughs]! I<br />

think when you see it, you will understand.<br />

The most exciting thing is our<br />

dive-bombing scenes. When you see it<br />

on a TV, you like it too, but it’s not as<br />

impressive.<br />

70 OCTOBER <strong>2019</strong>


Two Smiths Are Better Than One<br />

ANG LEE PITS WILL SMITH<br />

AGAINST HIS YOUNGER SELF IN GEMINI MAN<br />

BY REBECCA PAHLE<br />

WILL SMITH<br />

>> Ang Lee has never been one for<br />

keeping still. Over his nearly three-decade<br />

career, the director has bounced around<br />

from the costume drama (Sense and<br />

Sensibility) to the sensual spy thriller (Lust,<br />

Caution) to the wuxia actioner (Crouching<br />

Tiger, Hidden Dragon) to the superhero film<br />

(Hulk), along the way winning Best Director<br />

honors at the Oscars for Brokeback<br />

Mountain and Life of Pi. A through line for<br />

the director is constant experimentation.<br />

That extends not just to genre but to technology,<br />

an area in which Lee has proven<br />

himself a pioneer. In 2012’s Life of Pi, he<br />

took 3-D to new heights. In 2016, he did<br />

the same thing—albeit to a less rapturous<br />

critical reception—with high frame rate in<br />

Billy Lynn’s Long Halftime Walk, shot (and, in<br />

a select number of theaters, projected) in<br />

120 frames per second.<br />

Lee continues to push boundaries in his latest. In Gemini Man, out <strong>October</strong><br />

11 from Paramount Pictures, Will Smith plays a hit man being hunted<br />

down by a younger clone of himself, also played by Smith. (A particularly<br />

fun bit of marketing saw a trailer begin with an introduction by Fresh<br />

Prince–era Smith, complete with camcorder artifacts and a JULY 25, 1989,<br />

time stamp: “So this is for myself like 30 years in the future. You should<br />

come back to Philly a lot, y’know, visit people. But also you should do a<br />

movie, like, called Gemini Man, and you should, like, release the trailer so<br />

people can see it. So that’s my advice for the future me.”)<br />

“More realism” was “a requirement” in making Smith into his younger<br />

self, Lee explains. “To make a young Will Smith that is Will Smith. Not<br />

casting another actor or hiring his son to do it or changing his hairstyle and<br />

makeup. So we have a different approach. A digital approach, that is.”<br />

Lee’s dedication to the cutting-edge in filmmaking was put on display<br />

at this year’s CinemaCon, where he was on hand to help launch the Cinity<br />

Cinema System. A joint venture between Christie Digital Systems, GDC<br />

Technology Limited, and the China-based Huaxia Film Distribution Co.,<br />

Cinity was designed to provide a new standard in digital projection for advanced-format<br />

movies. Officially introduced to the world—or at least lucky<br />

attendees at Huaxia’s late-August Beijing event—with an advanced-format<br />

trailer for Gemini Man, Cinity is capable of projecting the film the way Lee,<br />

72 OCTOBER <strong>2019</strong>


WILL SMITH WITH DIRECTOR ANG LEE<br />

with cinematographer Dion Beebe, shot<br />

it: 120FOPS, 4K, 3-D. Lee serves as a<br />

consultant in the creation of the Cinity<br />

Film Lab, which will facilitate experimentation<br />

in the area of advanced-format<br />

filmmaking.<br />

Speaking over the phone, Lee went<br />

into more depth about his digital philosophy,<br />

as it pertains to both filmmaking<br />

and showing the art of film to the world.<br />

You shot using high frame rate in<br />

Billy Lynn, and now again with<br />

Gemini Man. It’s only been a few<br />

years between the two films, but<br />

technology can move pretty fast. How<br />

has digital filmmaking evolved for<br />

you in that time?<br />

Well, I’ve found it’s a new language<br />

since I did Life of Pi. In Life of Pi, I used<br />

a very small amount of 3-D. It was kind<br />

of flat. It was 3-D, but not 3-D as I think<br />

it ought to be. Because when I tried that,<br />

it was very strobe-y. You cannot watch it.<br />

Things looked strange to me. Lighting.<br />

Acting. Everything about the movie feels<br />

a little strange. So I began to ponder: The<br />

movie I believed in since childhood—<br />

what happened to it? I started to ask<br />

questions I never asked before. Ten years<br />

later, I’m still searching.<br />

It’s a new type of language, a new<br />

expression, a new way of absorbing dramatic<br />

events. I’m in the process of that.<br />

I learned that around a hundred frames<br />

per second, the strobe left, and I could<br />

stare at 3-D comfortably. But I found<br />

many questions. So I started to strip off<br />

a lot of artifice that comes along with<br />

moviemaking and movie viewing. And<br />

that’s a strange place.<br />

I found a unique story, which is Billy<br />

Lynn’s story [in which a soldier returns<br />

from war to participate in a football<br />

half-time show]. You take the war and<br />

compare it to the half-time show. That<br />

was the idea. Apparently, people would<br />

rather watch the half-time show. They<br />

didn’t want to go to war! That was that<br />

experience. A quite precious experience.<br />

I was very proud. Everybody who<br />

worked with me jumped in and took a<br />

huge leap.<br />

So here comes Gemini Man, which is<br />

a genre film. And you have a big movie<br />

star. I tried to make it look different<br />

than [if it had been shot on] film. Last<br />

time I was imitating life, and this time I<br />

try to make it pretty. This time I jumped<br />

to the opposite direction and tried to<br />

find an aesthetic I think digital filmmaking<br />

ought to have. That’s the experiment.<br />

That’s a test. It’s a leap of faith. We took<br />

OCTOBER <strong>2019</strong><br />

73


many things on. One big thing is young<br />

Will Smith, of course, which [is the sort<br />

of thing that] has never really been done<br />

before. And we’ll just see if people like<br />

the look this time.<br />

When I got into [Gemini Man], it<br />

was really humbling. A lot of what I<br />

know doesn’t really work. Some works.<br />

Some doesn’t. I have to make believe.<br />

How do I bring people into this story,<br />

into this situation? It’s not just adding a<br />

[third] dimension—the whole rules of the<br />

game have to change somehow.<br />

Whether you’re looking at something<br />

like Gemini Man and Life of Pi or<br />

something less technically advanced,<br />

like The Ice Storm or Lust, Caution,<br />

your films are always real visual<br />

experiences.<br />

People say “Story, story, story.” I don’t<br />

quite buy that. I think cinema can do a lot<br />

more than just storytelling. It’s a precious<br />

experience. Whether you’re making it or<br />

people are watching that story, they go<br />

through something. How you connect<br />

with the media, how they experience the<br />

movie at the moment, and how it changes<br />

your life afterwards. I think it all counts.<br />

It’s more than just telling a story or portraying<br />

a theme. It’s an experience only a<br />

movie can express. You cannot write about<br />

it. It’s a provocation. It should make you<br />

feel. I think that’s very important.<br />

It’s using image to evoke emotion in<br />

the minds of moviegoers.<br />

The viewer is creating their story, their<br />

experience. I rather think it’s a mystery,<br />

that we never know what we’re doing.<br />

I do have this superstition—we’re not<br />

supposed to know!<br />

With characters that are—at least<br />

in part—digital creations, how do<br />

you balance hyper-realism with the<br />

emotion of the performances?<br />

[Digital technology is] a tool for your<br />

expression. I think it’s wrong [if only<br />

realism] is the goal. I think [being] hightech<br />

can allow you to go to even more<br />

abstract, if you know how to use it. And I<br />

would like to see digital cinema go there<br />

someday. I think you can go to your subconsciousness<br />

or something more abstract<br />

[and] make more wonders with digital<br />

effects. And visual effects can become like<br />

visual art.<br />

The goal is to make your heart feel and<br />

your head think. It’s a provocation.<br />

In August, a Gemini Man trailer<br />

screened in Cinity Cinema. Have you<br />

gotten to see the film in Cinitiy yet?<br />

No. I was about to see it this Friday,<br />

but then we had some technical issue. I<br />

have to do it next week. I have not seen<br />

it! I saw like 15 minutes of a test two<br />

weeks ago, three weeks ago. Nobody<br />

really has seen the whole movie yet.<br />

From what I understand, the specs<br />

of how Cinity will screen Gemini Man<br />

matches how you filmed it—so this<br />

would be the best way to see the<br />

movie, no?<br />

Cinity is close to what I think digital<br />

cinema should be. It’s strobe-free. It<br />

looks brighter, so you don’t have to worry<br />

about bulb lighting. It’s digital. It’s more<br />

accurate, so your eyes can agree with each<br />

other and you can start doing dimensionalized<br />

filmmaking. We’re not ready for it<br />

yet. But I think that should be the standard.<br />

Last time I tried. This time I think<br />

we should have a little bit more high dynamic<br />

range. Cinity has all that. Huaxia,<br />

investing in Christie, they’ve created this<br />

new projector that has [all the basics of<br />

what I want from a digital projector].<br />

I think you can have a good taste at<br />

60[fps] and 2K in a regular theater, which<br />

is how we’re going to release the film. In<br />

3-D we only provide 60 frames, which<br />

was blended down from 120 as we shot<br />

it. It comes down from 4K to 2K. And<br />

we’ll provide whatever illuminance they<br />

have in the theater. Dolby Vision can<br />

show 120[fps], high dynamic range, and<br />

at 14 footlamberts. A regular 3-D theater<br />

can show seven footlamberts. [With<br />

those], we will only provide 60 frames<br />

per second, which we call 60 plus, or 3-D<br />

plus. It’s smoother than 60, because we<br />

blend two frames to one.<br />

With that, you have a really good<br />

taste of it. But, of course, Cinity is more<br />

perfect. That’s what we shot.<br />

So will any theaters in North America<br />

be equipped for the whole thing—4K,<br />

3-D, 120fps?<br />

No. Only in China. Since [Huaxia]<br />

invested in it, they’re only putting it in<br />

Chinese theaters.<br />

Gemini Man was your first time working<br />

with a new cinematographer—<br />

Dion Beebe [Memoirs of a Geisha, Collateral,<br />

Chicago].<br />

Yes. I’m very lucky. He was willing to<br />

put aside everything he knows and try<br />

something different. I think most cinematographers<br />

will not do that. He knows so<br />

much about cinematography, and whether<br />

we use [his knowledge] and twist it or do<br />

something else, he is there to experiment,<br />

to discuss, to learn. The focus puller didn’t<br />

know how to [set focus for the shots]. The<br />

first shot, I said “See what I told you? I’ve<br />

been telling you for two months!”<br />

How long was the pre-production?<br />

About two years. The post was one<br />

year. We shot for a pretty regular amount,<br />

80 days. We had three months of tests.<br />

So that’s just trying a bunch of things<br />

out, seeing what looks good and what<br />

maybe looks too uncanny valley?<br />

Yeah. We, quote unquote, wasted a<br />

lot of money, at least as far as the investor<br />

is concerned. We shot in February.<br />

In <strong>October</strong> we did tech scouts. And then<br />

we did three months of tests. And that’s<br />

all costly.<br />

It’s great that Paramount didn’t try to<br />

nickel and dime you out of doing that.<br />

Yeah. In some ways I wish we could do<br />

even more. But it’s costly. I’m very thankful<br />

that the studio supported it this far.<br />

I guess at some point you do have to<br />

shoot the movie.<br />

Absolutely. It’s not a lab!<br />

74 OCTOBER <strong>2019</strong>


Freedom Fighter<br />

KASI LEMMONS’S BIOPIC BRINGS THE SAGA OF<br />

HARRIET TUBMAN TO THE BIG SCREEN<br />

BY KEVIN LALLY<br />

>> She’s a legendary figure in American history, such an icon that<br />

the U.S. Treasury has chosen her to be the first person of color to<br />

appear on the nation’s currency (in 2028). But how much do we<br />

really know about Harriet Tubman? Many know her as a major<br />

force in the mid-1800s Underground Railroad, guiding dozens of<br />

slaves to freedom after fleeing herself for the safety of Pennsylvania.<br />

But did you know that, during the Civil War, she was the first<br />

woman to lead an armed expedition, a raid that freed more than<br />

700 slaves?<br />

PHOTO BY SIMON FREDERICK<br />

KASI LEMMONS<br />

Focus Features’ Harriet, opening on November<br />

1, is the long-overdue biopic of Tubman,<br />

brought to life in a magnetic performance by<br />

Tony winner Cynthia Erivo (The Color Purple)<br />

in her first lead movie role. The film co-stars<br />

Hamilton Tony winner Leslie Odom Jr. as abolitionist<br />

William Still; Janelle Monáe as free-born<br />

ally Marie Buchanon; Joe Alwyn (The Favourite)<br />

as Harriet’s young master, and country music<br />

star Jennifer Nettles as his mother; Clarke Peters<br />

(“The Wire”) and Vanessa Bell Calloway as Harriet’s<br />

parents; and Vondie Curtis-Hall as Samuel<br />

Green, a real-life Maryland pastor who helped<br />

slaves escape.<br />

Writer Gregory Allen Howard (Remember the<br />

Titans) has been working on the project since the<br />

1990s, and producers Debra Martin Chase and<br />

Daniela Taplin Lundberg ultimately turned to<br />

Kasi Lemmons to direct the film and work on the<br />

screenplay. Lemmons’s debut feature, Eve’s Bayou<br />

(1997), is a landmark in African American cinema<br />

for its depiction of black Southern culture; it won<br />

the Independent Spirit Award and was selected for<br />

the Library of Congress’s National Film Registry.<br />

A former actress, probably best known for her<br />

roles in The Silence of the Lambs and Candyman,<br />

Lemmons has also directed The Caveman’s Valentine,<br />

Talk to Me, and Black Nativity, and is a professor<br />

in the Graduate Film <strong>Pro</strong>gram at New York<br />

University’s Tisch School of the Arts. Lemmons<br />

spoke with <strong>Boxoffice</strong> <strong>Pro</strong> by phone about her<br />

journey with Harriet.<br />

I learned so much about Harriet Tubman<br />

watching this film. I knew about the<br />

Underground Railroad, but there were so many<br />

other dimensions that I didn’t know. What did<br />

you learn that you didn’t know before?<br />

I thought I knew about Harriet Tubman, but<br />

I did about seven months of pure research and I<br />

learned so many things. In terms of things that<br />

went into the movie that mattered to me, definitely<br />

the spirituality. That was really interesting. Just the<br />

strangeness of praying that her master would die,<br />

and he died. The thing that affected me the most<br />

deeply was that it really was a family story, and<br />

that’s one of the things I tried to bring out: her as a<br />

woman, but also as a daughter and a sister. When<br />

you read about a hero, you can disengage a little<br />

bit from their courage, but everybody can understand<br />

wanting to go back to your family. I wanted<br />

to show what people had to go through to be<br />

free—the horrible decisions of leaving people behind.<br />

That really resonated for me—who’s willing<br />

to do that and who’s not willing to do that.<br />

I saw Cynthia Erivo in The Color Purple on<br />

Broadway, and her performance gave me<br />

chills. I was surprised that you gave her the<br />

opportunity to sing in the film. Is that based on<br />

the real Harriet?<br />

Oh yeah, absolutely. That’s how she communicated.<br />

That’s how she called the enslaved people,<br />

through song. It was like a coded message—because<br />

when the slave owners heard the slaves<br />

singing, they thought they were happy. They didn’t<br />

suspect that the music could signal an uprising or<br />

a call to freedom. It was the way enslaved people<br />

communicated—only certain people would understand<br />

the message.<br />

Tell me about the rapport you had with Cynthia.<br />

She’s the key to the success of this film. What<br />

kind of a connection did you make?<br />

It was and still is a very deep connection. We<br />

had to be that way. Our rapport was very important<br />

to us—it’s really how we got through it. We<br />

76 OCTOBER <strong>2019</strong>


CYNTHIA ERIVO<br />

AS HARRIET TUBMAN<br />

OCTOBER <strong>2019</strong><br />

77


looked in each other’s eyes, we held each<br />

other’s hands, we really tried to invoke<br />

her together. We talked about it a lot, trying<br />

to channel her and access her so that<br />

other people could. It was actually the<br />

most profound experience I’ve ever had.<br />

With Leslie Odom Jr. in the film,<br />

you’ve got two of the biggest recent<br />

Broadway stars in your movie. Did you<br />

find their stage discipline was an asset<br />

for you on this project?<br />

I think of them as actors who just happen<br />

to also be able to star in Broadway<br />

shows and win Grammys. They’re just really<br />

talented people, but when they were<br />

on set, it was like directing any actor. All<br />

actors are a little bit different, depending<br />

on their training and their approach. To<br />

me, it’s all directing.<br />

I have to believe that for both your<br />

black and white actors, it was<br />

uncomfortable in a lot of ways to be<br />

playing slaves and slave owners. How<br />

do you deal with that as a director?<br />

Well, everybody understands why<br />

they’re there, and we rehearse so everyone<br />

is comfortable. You cast carefully—you<br />

choose people who are there for the right<br />

reasons and who are good people and<br />

who are uncomfortable—they shouldn’t<br />

be too comfortable. So we just discuss<br />

it and try to give the characters as much<br />

backstory as possible, even the white slave<br />

owners, things that actors can relate to.<br />

This is probably the biggest production<br />

you’ve ever done. What were the big<br />

challenges for you?<br />

Just trying to get it all into our schedule<br />

and into our budget. And shooting<br />

outside, shooting in the woods at night,<br />

in the rain, and dealing with the elements.<br />

The interesting thing about her journey is<br />

that she covered a lot of ground!<br />

You have a great cinematographer on<br />

this project, John Toll [two-time Oscar<br />

winner for Braveheart and Legends<br />

of the Fall]. How did you land him for<br />

this film?<br />

Well, it’s funny. We were at the<br />

Sundance Lab together. I’m a longtime<br />

Sundance adviser and John has done the<br />

Lab several times. I sat next to him and<br />

said, “So, John, what are you working on<br />

next?” And he said, “I don’t know.” “Do<br />

you think you want to do another big<br />

movie or a small movie?” He said, “You<br />

know, I think I might try a small movie.”<br />

And I said, “So, do you like Harriet Tubman?”<br />

The conversation kind of went like<br />

that. There was a screening of my movie<br />

Eve’s Bayou at Sundance and he watched<br />

it, and then he asked for a script.<br />

LESLIE ODOM JR.<br />

Are you and Focus Features doing<br />

anything special to make sure this film<br />

reaches a young audience?<br />

We certainly hope it does. I think that<br />

they are very actively trying to reach that<br />

audience. That’s very important to me. I<br />

made it for the audience and I made it to<br />

appeal to everyone, from 10-year-olds to<br />

their great-grandmothers.<br />

Did you have that audience in mind as<br />

you were making it? Were there little<br />

touches you added to try to make sure<br />

it reached a young crowd?<br />

The mission was to make something<br />

that could reach a wide audience. I wrote<br />

the role of Walter thinking of the younger<br />

audience. That character [a slave hunter<br />

turned liberator] is very important to me;<br />

he’s played by my son [Henry Hunter<br />

Hall]. One thing we were very conscious<br />

of was trying to make an adventure<br />

movie, trying to keep it exciting, Her life<br />

is inherently an adventure story, and we<br />

wanted to capture that.<br />

I remember you in The Silence of the<br />

Lambs. Do you miss acting at all? Are<br />

you thinking of ever going back to it?<br />

Not really. This is very fulfilling and<br />

keeps me absorbed. I spend most of my<br />

time as a writer and there’s something<br />

fulfilling about that, working from your<br />

imagination. It’s a different muscle.<br />

There’s something comforting about<br />

acting, and it would be a relaxing break<br />

from directing. But I like the gig that I<br />

have, which is being a professor and a<br />

writer and director.<br />

It was nice to see your husband<br />

[Vondie Curtis-Hall] in the film. I’ve<br />

always liked his work. Is he kind of a<br />

good-luck charm for you?<br />

Yeah, I enjoy him being in my movies.<br />

He’s dependably great, and he’s always<br />

good to have around. But I don’t try to<br />

put a square peg in a round hole—if<br />

there’s a part that’s right for him, then I’m<br />

interested and he’s interested. He read the<br />

script and did a lot of research about Reverend<br />

Green, and he decided he wanted<br />

to play that character.<br />

I have to congratulate you on having<br />

Eve’s Bayou in the National Film<br />

Registry. What does that mean to you?<br />

It meant so much—I have an absurd<br />

amount of excitement about it. It’s a film<br />

that’s very close to my heart. I was incredibly<br />

flattered and grateful for that honor.<br />

How important to you is it that people<br />

see Harriet in theaters?<br />

I very much believe in seeing films in<br />

theaters. There’s something so immersive<br />

about it; it really lets you go on an<br />

incredible journey with other people. We<br />

made this film for the audience and it<br />

plays wonderfully with a full audience. I<br />

very much hope people get to experience<br />

it that way.<br />

78 OCTOBER <strong>2019</strong>


Slam Dunk<br />

BLACK AND BLUE DIRECTOR DEON TAYLOR<br />

BRINGS HIS SPORTS REGIMEN TO A THRIVING MOVIE CAREER<br />

BY KEVIN LALLY<br />

>> When you’ve made it to the ranks of Division 1 and professional<br />

basketball, you’ve surely learned how to hustle. And that<br />

work ethic has carried over to Deon Taylor’s other career, as a<br />

filmmaker: Black and Blue, which Screen Gems releases on <strong>October</strong><br />

25, is his second wide release this year, following the studio’s<br />

The Intruder in May. And another film Taylor has already wrapped,<br />

Fatale, was just sold to Lionsgate.<br />

DEON TAYLOR<br />

Black and Blue, Taylor’s seventh theatrical feature,<br />

leaps fearlessly into one of the most divisive<br />

issues confronting modern America: the tension<br />

between minority communities and neighborhood<br />

police who are often viewed more as a trigger-happy<br />

threat than a trusted protector. Naomie Harris,<br />

Oscar nominee for Moonlight, stars as Alicia West,<br />

a rookie cop in New Orleans who suddenly finds<br />

herself fighting for her life after she inadvertently<br />

captures a fellow officer’s murder of a drug dealer<br />

on her bodycam. Tyrese Gibson from the Fast &<br />

Furious franchise plays a convenience store manager<br />

who becomes her reluctant sole ally.<br />

Taylor was immediately drawn to the combination<br />

of action, suspense, and substance in Peter<br />

A. Dowling’s screenplay. “I got the script from<br />

[Screen Gems senior V.P. of production] Eric<br />

Paquette, who said, ‘You should read this, it’s a<br />

really good vehicle for you.’ As I turned the page,<br />

I was going, oh man, what a great canvas! The<br />

action was so fun, and the fact that I had never<br />

in my life seen a black female actress play a police<br />

officer in the leading role—I couldn’t think of one.<br />

And I said, man, this is right up my alley. I love<br />

the action. I love the thrill. I love the suspense, I<br />

love that it really puts me in the driver’s seat like<br />

all the action movies that I love. And then I fell in<br />

love with the fact that the movie had a heart, it actually<br />

had a pulse. Unlike a lot of the films we get<br />

today where you’re being injected into so much<br />

fast-paced, full-throttle action, but you don’t get<br />

a message. And I said, man, this is a cool movie<br />

because you actually get something.”<br />

That something is a reflection of what’s happening<br />

in so many struggling neighborhoods. “There’s<br />

so much going on right now in our world, it’s like<br />

you can’t even keep up with the headlines, you<br />

know?” Taylor says. “But one of the things that has<br />

been consistent is the split between police officers<br />

and people in communities. Just as an African<br />

American filmmaker, I’ve really been vigilant in<br />

the streets and marching and pushing and helping.<br />

Part of my whole makeup is that I’m a philanthropist—we<br />

do outreach programs and I’m really in<br />

these places people talk about. And I thought the<br />

movie was incredible—first, the commercial ability<br />

for it to be a Training Day or a Sicario and to have<br />

all the great action and excitement. But what I am<br />

most proud about is the core of the film—it’s a<br />

human movie, it’s about right and wrong. It’s not<br />

about the judicial system and how many different<br />

ways can you analyze a body camera. It’s about the<br />

fact that she sees somebody on this side of the law<br />

kill somebody, and wrong is wrong—she takes a<br />

stance. Here’s a cop running from other cops and<br />

then she tries to go to the community and the<br />

community is like, get outta here. I just love the<br />

moment in the movie where she says, ‘I’m so tired<br />

of them versus us.’ She wants to blur the lines.<br />

There shouldn’t be a blue line, it should be a line<br />

where community is involved.”<br />

Taylor says part of the solution is “bringing<br />

police officers on who can really see through<br />

what type of clothes you’re wearing or what skin<br />

color you are or what your hat says or what your<br />

hair says. We have some brilliant police officers<br />

in our communities, and we also have some guys<br />

that have a tendency to just want to have wealth<br />

and power.”<br />

Taylor grew up on the rough streets of Gary,<br />

Indiana, and later moved to Sacramento, California,<br />

where he played high school basketball. He<br />

received a full scholarship from San Diego State<br />

University, where he excelled as a Division 1 player,<br />

and later forged a career as a professional basketball<br />

player in Germany from 1998 to 2003.<br />

“While I was overseas,” he recalls, “I just had<br />

this craving to write a screenplay and to get into<br />

the film business. And I had no real resources, no<br />

80 OCTOBER <strong>2019</strong>


one I could call on.<br />

No one I knew was<br />

in the film business. I<br />

went on this journey<br />

for almost three and<br />

a half years, trying to<br />

get a movie made. I<br />

would just fly back<br />

and forth to Los Angeles<br />

with a backpack<br />

on, meeting everyone<br />

in the world that you<br />

could possibly meet<br />

and being told no at<br />

every stop. So I decided<br />

that I would make<br />

my own film, I would<br />

raise my own money.<br />

And during that process,<br />

I ended up meeting<br />

Robert Smith, and<br />

he changed my life.”<br />

Smith is the<br />

founder and CEO of<br />

Vista Equity Partners<br />

and the country’s<br />

wealthiest African American, with a net worth of<br />

about $6 billion. This past May, he made headlines<br />

when he announced his plans to pay off the entire<br />

student-loan debt of the <strong>2019</strong> graduating class at<br />

Morehouse College.<br />

“At the time he wasn’t the giant he is today,”<br />

Taylor says of his initial encounter with Smith.<br />

“He was a young, up-and-coming, vibrant<br />

businessman who was worth a couple hundred<br />

million dollars. And he said I haven’t met very<br />

many people who have the passion you have or the<br />

will to not quit. And I told him I don’t know any<br />

other way. I come from a really crazy place where<br />

we don’t make it out, and I’ve made it out. I come<br />

from a place where we don’t dream, and I’m a<br />

dreamer and I want to make this work in my life.<br />

And he got behind me, and 13 years later we’re still<br />

together and we have an incredible company together<br />

[the production company Hidden Empire].<br />

We both understand that it’s about what you do to<br />

affect and help other people, not about yourself.<br />

And I try my hardest to make movies that deal<br />

with people overcoming adversity. So no matter if<br />

I make a comedy, a fun movie, or a horror movie,<br />

the main story line is always going to be about<br />

adversity. How do we win? How do you beat evil?<br />

And that’s my life, man.”<br />

Smith and Taylor’s Hidden Empire is also<br />

behind “Be Woke,” a Webby-nominated web series<br />

encouraging young people to vote that has enlisted<br />

such celebrities as Jamie Foxx, Kim Kardashian,<br />

will.i.am, and Congresswoman Maxine Waters.<br />

Another of Taylor’s valued collaborators is<br />

veteran cinematographer Dante Spinotti, his D.P.<br />

on Traffik (2018), Black and Blue, and Fatale.<br />

“When you’re blessed enough to have the opportunity<br />

to work with someone like Dante ... you’re<br />

talking Michael Mann—that’s the best of the<br />

best. When you think of films like L.A. Confidential,<br />

The Insider, or Heat … to have a legend<br />

behind the camera with you is nothing short of<br />

amazing. Black and Blue is a movie where if you<br />

turn the sound down, you could understand the<br />

film. You would be able to watch the movie from<br />

beginning to end and go, oh, I know exactly<br />

what’s going on and what she’s fighting for.<br />

Dante is one of those prolific storytellers with the<br />

camera—that’s his genius. Every day on set, it’s<br />

me, six foot three, former basketball player that’s<br />

hyper-energy, and a 73-year-old Italian man. And<br />

people are like, you guys are brothers. We call<br />

ourselves the odd couple. I love him to death.<br />

FREEZE!<br />

Naomie Harris plays<br />

an NOPD rookie who,<br />

with the help of Tyrese<br />

Gibson’s Milo “Mouse”<br />

Jackson, attempts to<br />

expose the murder of a<br />

drug dealer committed<br />

by a fellow officer.<br />

OCTOBER <strong>2019</strong><br />

81


When we’re not working, we’re having dinner<br />

together or trying to see a movie together. It’s a<br />

real relationship.”<br />

Taylor’s next film, Fatale, features The Intruder<br />

star Michael Ealy and Hilary Swank in the Fatal<br />

Attraction–like story of a married man who comes<br />

to regret his impulsive one-night stand. Lionsgate<br />

has announced an <strong>October</strong> 9, 2020, release date.<br />

“When you talk about Hilary Swank,” Taylor says,<br />

“you quickly realize it’s not a mistake that she has<br />

two Oscars. How she approaches film, how she<br />

sits down with the script, how she articulates what<br />

she thinks, how she builds a character—she’s doing<br />

so many different things in the movie, and you<br />

don’t even realize the mechanics until you watch<br />

playback. And then I rolled right into working<br />

with Naomie and they are like spitting images of<br />

each other. They’re pros, they’re all-stars. That’s<br />

what they do. It’s just a beautiful thing when an<br />

actress walks on set and not only does she know<br />

all of her lines, she knows everyone else’s lines.<br />

And they’re taking the time to understand all of<br />

the ad libs that they can do, all of the beats that<br />

that character can deliver.”<br />

Taylor continues, “I feel like film is just like athletics.<br />

It takes that same mental mindset, it takes<br />

that type of energy, it takes that much practice.<br />

And here I am now as a filmmaker, 40-plus years<br />

old, and I just told a buddy of mine I gotta get<br />

better. I gotta learn more, I gotta do more, I gotta<br />

figure out how to tell better stories, I gotta figure<br />

out how to move the camera [better]. If you’re not<br />

doing that, then you’re lying to yourself and you’re<br />

lying to the film business. When you look at how<br />

prolific, incredible, some of our greatest storytellers<br />

are ... it took time for Clint Eastwood to be that<br />

good, and part of why Clint is so great is because<br />

he’s like a seasoned wine. He understands that less<br />

is more. Spike Lee understands that when I pull<br />

you on this [dolly] down the hallway, you’re not really<br />

walking but you’re moving visually. I’m telling<br />

the story within a story. And you get that much<br />

closer to being great when you work with people<br />

like Hilary and Naomie.”<br />

Taylor says his basketball background has been<br />

a tremendous boon to both his filmmaking career<br />

and his overall work ethic. “The basketball aspect<br />

of it is me working relentlessly on the court, drilling<br />

myself when practice is over, doing another<br />

hour or two hours’ worth of work. I’ve applied<br />

that to film learning, making sure you’re around<br />

the right coaches, people that could actually help<br />

you get to the next level. That’s Dante, that’s<br />

being around someone that has light years more<br />

experience than me and shutting up and listening<br />

to them tell you why things are the way they are.<br />

Why is the light that way? Why does the camera<br />

move that way? ‘Deon, that’s a great idea, but how<br />

about we do it this way?’ I’m taking constructive<br />

criticism, right? In basketball a coach yells at you,<br />

‘You didn’t do that right. You needed to go left<br />

and you went right.’ It’s the same exact thing on<br />

film. ‘Hilary or Naomie, I really thought this was<br />

a great idea, but it was wrong when I watched it<br />

back. You should have went that way.’ Having<br />

no ego—it’s a team sport. I apply that to film. If<br />

you ask anyone that’s been on any movie set with<br />

me, it’s the most lively, funnest movie set you’ll<br />

ever be on. We play music. I ask questions. We<br />

say quiet and everyone’s quiet. We do a scene. I<br />

ask the people that’s holding the lights: What did<br />

you think? The guy that’s holding the light or the<br />

P.A. that’s picking up trash, if I say, ‘Hey, man,<br />

come here, watch this thing’ and they don’t like it,<br />

then chances are the audience is not gonna like it.<br />

Because he is the audience.”<br />

And Taylor wants that audience to be inside a<br />

cinema. “One of the most amazing things you can<br />

do is to see a movie in a theater. The theater has<br />

the ability to transport you to other worlds. It’s a<br />

time machine. And that’s why it will never go out<br />

of business, no matter what platforms are built.<br />

Yeah, it’s fun, man. You can download and stream<br />

and watch a movie on your phone. But there’s no<br />

business like the movie business, and watching a<br />

film inside of a theater, the dark room, the cool<br />

seats, the popcorn, the screen that’s the size of a<br />

building, where you actually have to turn your<br />

phone off and go to that world. Part of growing<br />

up in an inner city for me was the treat of having<br />

enough money when my mom was able to take<br />

us to the movies. That was like the biggest thing<br />

all week. The fact that you pay your money, you<br />

sneak in some candy [laughs], and you transport<br />

to another world. Seeing Stallone on the screen in<br />

Rambo and Arnold in Conan, and Eddie Murphy—there’s<br />

no experience that can be higher<br />

than that. No matter how great a movie is, it<br />

can never equal the value of seeing it in a theater<br />

versus seeing it in your living room. So that’s why<br />

it’s important to go see Black and Blue. The movie<br />

was shot for the theater. The movie is shot for you<br />

to sit back, drink a Coke, and experience a runchase<br />

film with a heart.”<br />

82 OCTOBER <strong>2019</strong>


BIG DATA<br />

COURTESY OF NATIONAL CINEMEDIA<br />

ASK THE<br />

AUDIENCE<br />

THE HOTTEST TITLES OF THE<br />

FALL & WINTER MOVIE CALENDAR<br />

WHICH FALL/<br />

WINTER RELEASES<br />

DO MOVIEGOERS<br />

PLAN TO WATCH IN<br />

THEATERS?<br />

Moviegoers ages 55+<br />

chose CATS significantly<br />

more than those<br />

ages 35–54<br />

Moviegoers ages 18–34<br />

chose CHARLIE’S ANGELS<br />

significantly more than those<br />

ages 35–54<br />

Moviegoers ages 18–34 chose<br />

ZOMBIELAND: DOUBLE TAP<br />

significantly more than those<br />

ages 35–54 and 55+<br />

Moviegoers ages 55+<br />

chose FORD V FERRARI<br />

significantly more than those<br />

ages 18–34 and 35–54<br />

KEY INSIGHTS<br />

Statistically Significant<br />

Differences in Viewing<br />

Plans by Age<br />

Moviegoers ages 18–34<br />

chose FROZEN II significantly<br />

more than those<br />

ages 35–54<br />

Moviegoers ages 55+ chose<br />

GEMINI MAN significantly<br />

more than those ages 18–34<br />

and 35–54<br />

84 OCTOBER <strong>2019</strong>


MALEFICENT: MISTRESS OF EVIL<br />

A BEAUTIFUL DAY IN THE NEIGHBORHOOD<br />

M<br />

CATS<br />

F<br />

WHICH<br />

OF THE THESE<br />

FALL / WINTER<br />

FILMS ARE YOU<br />

PLANNING TO WATCH<br />

AT THE MOVIES?<br />

Statistically Significant<br />

Differences in<br />

Viewing Plans by<br />

Gender<br />

M<br />

STAR WARS: THE RISE OF SKYWALKER<br />

F<br />

M<br />

F<br />

100% OF RESPONDENTS<br />

M<br />

F<br />

COLOR BARS INDICATE<br />

PERCENTAGE OF GENDER<br />

WHO CHOSE THE FILM<br />

M<br />

F<br />

DOCTOR SLEEP<br />

GEMINI MAN<br />

TERMINATOR: DARK FATE<br />

M<br />

F<br />

M<br />

F<br />

M<br />

F<br />

FORD V FERRARI<br />

JOKER<br />

ZOMBIELAND: DOUBLE TAP<br />

M<br />

F<br />

M<br />

F<br />

M<br />

F<br />

OCTOBER <strong>2019</strong><br />

85


BIG DATA<br />

FAVORITE FALL/WINTER HOLIDAY FOR MOVIEGOING<br />

AGE GROUP<br />

GENDER<br />

HOLIDAY TOTAL 18-34 35-54 55+ M F<br />

HALLOWEEN 12% 18% 14% 5% 12% 12%<br />

THANKSGIVING 20% 17% 21% 21% 22% 18%<br />

HANUKKAH 1% 0% 1% 2% 1% 0%<br />

CHRISTMAS 36% 32% 32% 46% 38% 34%<br />

NEW YEARS 4% 4% 4% 5% 3% 5%<br />

VALENTINE'S DAY 1% 1% 1% 0% 1% 1%<br />

I DON'T GO TO THE MOVIES ON HOLIDAYS 26% 28% 26% 22% 22% 29%<br />

KEY INSIGHTS<br />

74% of respondents indicated that they go to the movies during a fall or winter holiday,<br />

with the most popular being Christmas.<br />

Statistically Significant Differences:<br />

Moviegoers ages 18–34 and<br />

35–54 chose HALLOWEEN<br />

as their favorite moviegoing<br />

holiday significantly more than<br />

those 55+.<br />

Moviegoers ages 55+ chose<br />

CHRISTMAS as their favorite<br />

moviegoing holiday significantly<br />

more than those ages 18–34<br />

and 35–54.<br />

86 OCTOBER <strong>2019</strong>


MOVIEGOING DECISIONS<br />

HOW MUCH DO THE FOLLOWING FACTORS INFLUENCE YOUR MOVIEGOING<br />

CHOICES DURING THE HOLIDAYS? BLACK BARS REPRESENT PERCENTAGE<br />

REVIEWS<br />

ROTTEN TOMATOES<br />

METACRITIC<br />

SOCIAL MEDIA<br />

BUZZ<br />

OSCAR<br />

BUZZ<br />

CRITICS TOP TEN<br />

LISTS<br />

1 2 3 4 5<br />

1 2 3 4 5<br />

1 2 3 4 5<br />

1 2 3 4 5<br />

1 2 3 4 5<br />

NO INFLUENCE<br />

LARGE INFLUENCE<br />

NO INFLUENCE<br />

LARGE INFLUENCE<br />

NO INFLUENCE<br />

LARGE INFLUENCE<br />

NO INFLUENCE<br />

LARGE INFLUENCE<br />

NO INFLUENCE<br />

LARGE INFLUENCE<br />

OCTOBER <strong>2019</strong><br />

87


BIG DATA<br />

HOLIDAY MOVIEGOING TRADITIONS<br />

SELECTED QUOTES FROM OUR RESPONDENTS<br />

“I’m Jewish, so I go to<br />

the movies every year<br />

on Christmas Day. I also<br />

love this time in movies<br />

because this is when all of<br />

the Oscar movies typically<br />

come out.”<br />

“I love going to the<br />

movies with my family<br />

during Christmas/New Year’s<br />

when we’re all off from work<br />

and school. We’ll pick a day<br />

and watch at least one film<br />

together. I look forward to<br />

that every year. The holiday<br />

stress is over and we can<br />

all relax!”<br />

“We always go to<br />

the movies early on<br />

Thanksgiving, while the<br />

turkey is roasting, and then<br />

we always watch National<br />

Lampoon’s Christmas<br />

Vacation that same evening,<br />

after dinner.”<br />

“I like to go on<br />

the Friday after<br />

Thanksgiving with my<br />

wife. We catch an early<br />

show and go out to eat<br />

something that is<br />

not turkey.”<br />

“While I enjoy summer<br />

movies with my wife and<br />

child every chance we get,<br />

we love scary movies in<br />

the Halloween season.<br />

Especially before we head<br />

out to haunted houses or<br />

haunted theme<br />

park attractions.”<br />

88 OCTOBER <strong>2019</strong>


LOOKING FORWARD: MOST ANTICIPATED Q1 2020 FILMS<br />

AGE GROUP<br />

GENDER<br />

RELEASE<br />

DATE<br />

FILM TOTAL 18-34 35-54 55+ M F<br />

1/17/20 BAD BOYS FOR LIFE 31% 31% 33% 29% 31% 32%<br />

1/17/20 THE VOYAGE OF DR. DOLITTLE 21% 26% 19% 22% 18% 24%<br />

2/7/20 BIRDS OF PREY (and the Fantabulous Emancipation of One Harley Quinn) 49% 59% 48% 41% 57% 40%<br />

2/12/20 THE KING'S MAN 40% 46% 39% 37% 43% 37%<br />

2/14/20 SONIC THE HEDGEHOG 11% 17% 10% 5% 12% 9%<br />

3/6/20 ONWARD 29% 39% 29% 21% 32% 27%<br />

3/13/20 GODZILLA VS KONG 37% 41% 39% 32% 48% 27%<br />

3/20/20 A QUIET PLACE 2 39% 47% 38% 33% 44% 34%<br />

3/27/20 MULAN 42% 58% 40% 34% 37% 47%<br />

brought to you by the point of sale you know<br />

RTS<br />

OCTOBER <strong>2019</strong><br />

89


PHOTO : CIGI TIPTON / MIRRORLESS MIND STUDIO<br />

Kathi Gilman (Cinergy<br />

Entertainment, center)<br />

joined by Jeffrey Benson<br />

(Cinergy Entertainment,<br />

left) and Charlie Gomez<br />

(Ricos <strong>Pro</strong>ducts , right)<br />

accepts the CinéShow<br />

<strong>2019</strong> Frank Liberto<br />

Award.<br />

Eventizing<br />

Cinema<br />

CINÉSHOW <strong>2019</strong> SHOWCASES<br />

HOW EXHIBITOR MARKETING<br />

IS ADAPTING TO REACH<br />

TODAY’S AUDIENCES<br />

by Daniel Loria<br />

>> It was a tense start to the week at CinéShow<br />

<strong>2019</strong>, with details of the negotiations over a theatrical<br />

run for Netflix’s The Irishman being leaked<br />

through industry trade outlets. There was anxiety<br />

in the air, especially as the streaming giant prepared<br />

to screen its remaining slate of titles during<br />

major festivals in the subsequent weeks: Telluride,<br />

Toronto, and Venice all on the schedule. Uncertainty<br />

about how the rest of <strong>2019</strong> would play out<br />

prevailed until official news came down midweek<br />

that Netflix would give The Irishman a cursory<br />

theatrical release under a shortened theatrical<br />

window. With the status quo still in place, the<br />

week’s sessions at CinéShow provided compelling<br />

insights into how the region’s exhibitors are<br />

planning to tackle the coming months and their<br />

corresponding titles.<br />

Perhaps the most standout feature of this year’s<br />

programming at CinéShow was the inclusion of<br />

the Independent Cinema Alliance (ICA), which<br />

helped shed light on the priorities and concerns<br />

of different players in the independent sector. Of<br />

note was an operations-themed session focused on<br />

building a positive workplace culture. Representatives<br />

from Cinema World, Galaxy Theatres, and<br />

Studio Movie Grill all contributed examples of how<br />

to build winning teams through a combination of<br />

location-specific and company-wide initiatives that<br />

simultaneously prepare and motivate employees.<br />

The prevailing theme of the week’s panels centered<br />

on the challenges of exhibitor marketing in today’s<br />

rapidly changing media landscape. While new<br />

movies remain the primary driver for attendance,<br />

exhibitors have begun branching out to include premium<br />

amenities, expanded concessions, and event<br />

screenings as part of their promotional strategies.<br />

Loyalty programs have proved particularly<br />

valuable in today’s outreach plans for exhibitors,<br />

allowing companies to directly engage with their<br />

audiences through customized messages. “For us at<br />

Flix Brewhouse, the single most important marketing<br />

tool we have are our customers’ email addresses.<br />

90 OCTOBER <strong>2019</strong>


It’s not even close,” said Greg Johnson, director of<br />

marketing at Flix Brewhouse. Flix recently transitioned<br />

to Movio Cinema’s Dynamic Content after<br />

having worked with MailChimp for several years, a<br />

shift that Johnson claims has helped better tailor his<br />

outreach to specific segments of his audience.<br />

Custom messaging is crucial to effectively<br />

communicate with your audience; bombarding<br />

clients with too many emails—or worse, irrelevant<br />

offers—can mean the difference between<br />

an unread email and a ticket purchase. Knowing<br />

your local audience off-line, however, still plays a<br />

major role in offering the right programming at the<br />

right time. “I have to pay really close attention to<br />

the Texas A&M football schedule,” said Jim Bob<br />

McKown, house manager at the Queen Theatre<br />

in Bryan, Texas, an independent cinema minutes<br />

away from College Station. “If there’s a game going<br />

on, I know to make that Saturday a Ladies Night.”<br />

Over the past decade, social media has emerged<br />

as another vital platform for engaging with audiences.<br />

Jason Ostrow, V.P. of development at Star Cinema<br />

Grill, noted that his fledgling circuit has found<br />

success by marketing itself as a lifestyle brand by<br />

creating moments in a cinema visit that guests can<br />

share online. “Memorable experiences are the most<br />

valuable marketing opportunities you can get,” he<br />

said. “Whether it’s through a dine-in experience, a<br />

comfortable chair, or a commemorative beverage—<br />

anything you can do so they can share it on social<br />

media is invaluable as a marketing tool.”<br />

“The power of your guests marketing for you is<br />

incredible,” agreed Flix Brewhouse’s Greg Johnson.<br />

“If you can find a way for your customers to<br />

actively promote your brand for you, it can make<br />

all the difference.”<br />

B&B Theatres saw the power of this sort of<br />

marketing firsthand after installing the largest<br />

ScreenX panoramic screen system in their flagship<br />

Liberty, Missouri, location. “With ScreenX you’re<br />

offering the audience something they can’t get at<br />

home, an experience they’ve never had before,”<br />

said Chris Tickner, director of marketing and<br />

special events at B&B. “It’s something consumers<br />

market for us. When you go watch It Chapter 2<br />

and see Pennywise walk across that panoramic<br />

screen—you’re going to go home and talk about<br />

that with your friends. That’s the best sort of marketing<br />

you can get.”<br />

Star Cinema Grill’s own tech investment in<br />

Samsung’s Onyx direct-view LED screen has<br />

similarly produced positive social media influence.<br />

“Since we’re not a large national chain, Samsung<br />

engaged several local influencers with 30, 50, or<br />

PHOTO : CIGI TIPTON / MIRRORLESS MIND STUDIO<br />

The Flix Brewhouse<br />

Frisco/Little Elm location<br />

served as the site of the<br />

opening-day luncheon<br />

and exhibitor-focused<br />

sessions.<br />

OCTOBER <strong>2019</strong><br />

91


PHOTO : CIGI TIPTON / MIRRORLESS MIND STUDIO<br />

Studio Movie Grill<br />

founder and CEO<br />

Brian Schultz accepts<br />

the CinéShow <strong>2019</strong><br />

Visionary Award.<br />

100,000 followers for the Onyx launch,” said Ostrow.<br />

“Social influencers are an economical way to<br />

spread your message quickly and efficiently; we’ve<br />

found that to be very successful for us.”<br />

Social influencers are the latest marketing trend<br />

to enter the exhibition space, with different chains<br />

using differing approaches to the concept. “I can’t<br />

tell you how many times a day—honestly, every<br />

day—that we get emails from people with 2,000<br />

followers who say they’re influencers,” said Annelise<br />

Holyoak, national director of marketing and<br />

communications at Cinépolis USA. “We’d rather<br />

not alienate them—we’ll offer them free tickets<br />

or something like that—but we try to work with<br />

people with over 300,000 followers at minimum.”<br />

While a large following makes sense for a<br />

multinational brand like Cinépolis, a regional<br />

leader like B&B Theatres—which is mostly concentrated<br />

in the midwestern United States—takes<br />

a more local approach when working with influencers.<br />

“We are starting to work with micro-influencers<br />

because we’re not on the coasts, we’re in<br />

cities like Kansas City and Tulsa—it doesn’t make<br />

sense for us to hire an influencer out of L.A. or<br />

New York,” said B&B’s Tickner. “We can get<br />

more out of our investment if we partner with<br />

a ‘mommy blogger’ from Kansas City, who can<br />

share posts with her 5,000 to 10,000 followers<br />

that live close to our cinemas.”<br />

Alternative programming like repertory screenings<br />

and event cinema has also emerged as a popular<br />

option for cinemas looking to offer a distinct<br />

experience to their patrons. While potentially popular,<br />

they represent a unique marketing challenge<br />

for exhibitors who may not be used to promoting<br />

films with date-specific show times without the<br />

marketing muscle of a major studio. “Obviously,<br />

studios take care of the large bulk of the marketing<br />

for regular films,” said Cinépolis’s Holyoak. “We<br />

have to put in an extra effort to build the audience<br />

for our event cinema titles.”<br />

This can lead to a trial-and-error process that<br />

not every exhibitor might willing to invest in.<br />

“Everybody is aware of when the next Avengers is<br />

coming out—even McDonald’s is talking about<br />

Avengers. With event cinema you have to put a<br />

concerted effort into making sure people understand<br />

what it is and why you’re doing it,” said Flix<br />

Brewhouse’s Johnson, who admits they’ve had their<br />

share of events that haven’t worked as well as they<br />

had hoped when building out their highly popular<br />

themed-screening evenings.<br />

The Queen Theatres’ McKown brought up his<br />

own experience in programming a Harry Potter<br />

92 OCTOBER <strong>2019</strong>


series targeting the college-aged audience<br />

in neighboring College Station. While<br />

the first three films of the series brought<br />

out lively crowds, the exhibitor admitted<br />

that audiences slowly dissipated as the<br />

series ran into its final weeks. “You have<br />

to make sure you can sustain that initial<br />

interest,” he said. “I don’t care how big<br />

a fan of something you are, it’s a really<br />

big commitment for a fan to go to every<br />

single one of these events.”<br />

Moreover, event screenings shouldn’t<br />

be seen as a “plug-and-play” solution.<br />

Crafting events tied to local audiences—and<br />

promoting them accordingly—<br />

might be a task best suited for smaller<br />

exhibitors, as Johnson, who has been<br />

with Flix since it only had one location,<br />

noted during a panel session. “I remember<br />

those days very well, when you could<br />

put a lot of time and effort in putting<br />

together an event for your cinema,” he<br />

said. “That gives you a real competitive<br />

advantage if you have one or two locations;<br />

it’s really hard to do once you start<br />

getting up into a half dozen locations<br />

or more. It can be like herding kittens<br />

because you just don’t have the same control<br />

over it across each location. If you’re<br />

a single-unit operator, you own your<br />

domain—your eyes are on everything.”<br />

The future holds even more innovations<br />

that exhibitors have only just<br />

begun to explore. In a panel covering<br />

microcinema and on-demand screenings,<br />

Tony Adamson, SVP of strategic<br />

planning at GDC Technology of<br />

America, spoke about the potential of<br />

his company’s cinema on-demand offering,<br />

GoGoCinema. The service, first<br />

announced at CinemaCon 2018, allows<br />

patrons to book a private screening<br />

from a list of titles hosted by GDC.<br />

Patrons would then be able to visit their<br />

closest participating cinema to enjoy<br />

their title of choice in the comfort of<br />

a big-screen auditorium. While the<br />

concept might be difficult to scale in the<br />

United States, Adamson noted that it’s<br />

finding success in Asia through the rise<br />

of microcinemas—makeshift screening<br />

rooms in spaces not typically associated<br />

with commercial exhibition. Some<br />

cinemas have actually outfitted small<br />

auditoriums for private bookings, a concept<br />

similar to booking a private-room<br />

karaoke session.<br />

Ultimately, CinéShow <strong>2019</strong> helped<br />

highlight the ways exhibition is currently<br />

competing with in-home and destination<br />

entertainment options through its own<br />

avenues of innovation. As content availability<br />

beyond studio tentpoles becomes a<br />

growing concern with the rise of streaming<br />

platforms, marketing efforts like those<br />

described above will play a bigger role in<br />

engaging audiences and promoting repeat<br />

cinema visits. Five out of the last seven<br />

years have introduced new record-setting<br />

tallies at the domestic box office;<br />

the audience is already there. The key to<br />

sustaining this success, as these marketing<br />

initiatives show, rests on finding ways to<br />

keep bringing that same audience back to<br />

theaters as often as possible.<br />

OCTOBER <strong>2019</strong><br />

93


TECHNOLOGY<br />

BY VASSILIKI MALOUCHOU<br />

TheaterEars<br />

DRIVING DIVERSITY THROUGH TECH<br />

Hispanic audiences are America’s most active moviegoers. According<br />

to the MPAA, they represent 18 percent of the U.S. population<br />

but 24 percent of frequent moviegoers. They make up the highest<br />

annual attendance per capita compared to any other ethnic group,<br />

going to the movies an average of 4.7 times in 2018 (despite being<br />

significantly underrepresented in both cast and crew). Yet the language<br />

barrier prevents still more Latinx people from enjoying the<br />

moviegoing experience.<br />

DAN MANGRU<br />

>> TheaterEars, a free, ad-based mobile app<br />

that lets moviegoers access a Spanish-language<br />

soundtrack on their phones, wants to bring more<br />

Spanish speakers to the theater. The Florida-based<br />

start-up uses the phone’s microphone to identify<br />

and sync the film with its official Spanish audio<br />

track, allowing viewers to listen<br />

to it discreetly with a pair of<br />

headphones as their screen dims.<br />

The app is available in all theaters<br />

in the United States and Puerto<br />

Rico, with plans for an international<br />

expansion in the making.<br />

TheaterEars CEO Dan Mangru<br />

describes the inspiration for<br />

his app: “I was in Boca Raton,<br />

Florida, and when two of my best<br />

friends, Larry and Virginia—<br />

who’s Colombian—got married,<br />

Virginia’s mom came with her from Colombia.<br />

Like many immigrants, she didn’t speak English<br />

and she never really learned, as is the case with<br />

many people who come to the U.S. after the age<br />

of 30. As time went on, they had family movie<br />

nights and they wanted to bring the mother-inlaw,<br />

Maria, to the movies. She just didn’t want to<br />

go because of the language barrier. The idea was,<br />

why don’t we make an app in Spanish so that<br />

she can go to the movies? So, we started to work<br />

on TheaterEars,” says Mangru, whose mother is<br />

from Puerto Rico. “This couldn’t have happened<br />

20 years ago, but when the technology was ready,<br />

I really wanted to pursue this and make it into<br />

something real. I just knew how important that<br />

was to individuals and how empowering it was<br />

because language is such a barrier.”<br />

According to a Pew Research study, more than<br />

37 million Latinx people speak Spanish at home,<br />

making it the most widely spoken language in the<br />

U.S. after English. About 12.5 million Hispanics<br />

ages 5 and older—or 30 percent of this group—are<br />

not proficient in English. Another 3.2 million,<br />

most of them foreign born, say they do not speak<br />

English at all. Currently, almost half a million<br />

people use TheaterEars, with 97.8 percent of them<br />

speaking primarily Spanish.<br />

The app was launched in 2017 with Disney’s<br />

Coco, picking up more subscribers with blockbusters<br />

such as Jumanji and Rampage. But the<br />

project was years in the making, with almost<br />

four years of R&D before the launch. Constant<br />

attention to detail as well as innovation was necessary<br />

to develop the app. “Dealing with audio, the<br />

track can’t be pretty, or kinda, close,” says Mangu.<br />

“It needs to be exactly dead-on or it’s going to be<br />

a big strain. The technology always has its challenges<br />

and it’s always evolving.<br />

There’s always a new iPhone, a<br />

new operating system. You’re<br />

constantly working on improvements.”<br />

An additional challenge<br />

to launching the app was the<br />

team’s lack of ties to the entertainment<br />

industry. “I didn’t come<br />

in from the industry with 20<br />

years of entertainment contacts;<br />

we had to introduce ourselves.<br />

“The thing that we see the<br />

most when people talk to us is<br />

that the app helps them get closer. It’s bringing<br />

people closer together and enables them to share<br />

an experience that they couldn’t have before,” says<br />

Mangru. In that same spirit of creating community,<br />

the TheaterEars team works with social media<br />

influencers for its marketing initiatives.<br />

Studios, which provide the official audio for the<br />

movies, play a central role in marketing campaigns.<br />

With Disney-Pixar’s Coco campaign, for example,<br />

news about the newly launched TheaterEars was<br />

picked up by various media outlets. But Spanish-language<br />

influencers have really propelled the<br />

app’s publicity. “What’s really interesting is that<br />

we don’t have a formal influencer program,” says<br />

Mangu, “but we had people who genuinely enjoyed<br />

and needed the product. Spanish-language influencers<br />

found us. We’ve been very fortunate that<br />

94 OCTOBER <strong>2019</strong>


people have reached out to us<br />

and said, ‘Hey, how can we help<br />

with what you guys are doing?<br />

Because now we can go to the<br />

movies.’” Eugenio Derbez,<br />

Coco’s director Lee Unkrich, and<br />

Pitch Perfect’s Chrissie Fit were<br />

among the celebrities to endorse<br />

the product. Award-winning<br />

actor and lyricist Lin-Manuel<br />

Miranda was also recently<br />

welcomed as a global ambassador<br />

and investor to help raise<br />

awareness about the start-up.<br />

On the app itself, bonus<br />

content, including tagged<br />

trailers in Spanish, movie<br />

reviews (by influencers such as<br />

@ElAlexGoncales), and exclusive<br />

interviews and celebrity promos, enhances that<br />

sense of community. Eugenio Derbez’s special<br />

message to TheaterEars users for Dora and the Lost<br />

City of Gold garnered 23,600 views on Instagram<br />

alone. “We found that our users wanted a<br />

feature-rich experience. The interest in movies<br />

was so high that they wanted to engage with<br />

them. I think that TheaterEars became a hub for<br />

multi-language engagement with<br />

movies,” says Mangru.<br />

At the heart of TheaterEars’<br />

offering is building an audience<br />

among untapped demographics.<br />

For Mangru, “with competition<br />

for entertainment being<br />

as high as it is now, putting an<br />

emphasis into expanding into<br />

diverse audiences is beneficial<br />

to everybody.”<br />

Recently, other products<br />

geared toward Hispanic moviegoers<br />

have entered the market.<br />

MyLingo, a similar app that<br />

offers a dubbed version of mainstream<br />

movies in Spanish, is<br />

TheaterEars’ direct competitor,<br />

but exhibitors and tech providers<br />

have jumped on the bandwagon<br />

as well. On the tech side,<br />

First Class Seating showcased an<br />

innovation at CinemaCon <strong>2019</strong><br />

that would allow viewers to<br />

access a foreign-language track<br />

through a headphone jack built<br />

into the chair. In May, Atom<br />

Tickets announced a partnership<br />

with Ticketòn, a ticketing<br />

company for the U.S. Hispanic<br />

market. And My Cinema has<br />

built a focus on marketing a<br />

diverse slate of films to Hispanic<br />

audiences. On the exhibitor<br />

side, Maya Cinemas is dedicated<br />

to building cinemas in underserved<br />

Latino neighborhoods in<br />

the U.S.<br />

But while initiatives looking<br />

to drive more Hispanics to the<br />

movies are flourishing, little<br />

progress has been made regarding<br />

on- and behind-the-screen representation. A<br />

report from USC’s Media, Diversity, and Social<br />

Change Initiative found that in the 100 top films<br />

of 2016, Latinos were represented by just 3 percent<br />

of speaking parts. A study by the USC Annenberg<br />

Initiative released in August revealed that little has<br />

changed since. In fact, the proportion has remained<br />

stable over the last decade. Of the 1,200 titles<br />

that were examined, 568 (4.5%)<br />

did not feature a single speaking<br />

Lantinx character, and 61.9<br />

percent of Latinx characters<br />

were shown engaged in illegal<br />

activity, either as gang members<br />

or drug dealers.<br />

But ultimately, as Mangru<br />

puts it, going to the movies is<br />

about connection: connection<br />

through better accessibility but<br />

also proper representation. “We<br />

get to connect with the movies,<br />

the experiences of other people;<br />

we connect with the people<br />

that are sitting next to us.<br />

But we also connect with the<br />

characters on screen. It’s part<br />

of a shared human experience.<br />

I don’t think that will ever go<br />

away. That’s where the moviegoing<br />

theatrical experience is so<br />

valuable and so important.”<br />

OCTOBER <strong>2019</strong><br />

95


PART 5<br />

IN THE<br />

SERIES<br />

TOP WOMEN<br />

IN GLOBAL<br />

EXHIBITION <strong>2019</strong><br />

EDITED BY REBECCA PAHLE<br />

Earlier this year, <strong>Boxoffice</strong> <strong>Pro</strong> partnered with Celluloid Junkie to present the<br />

fourth-annual list of Top Women in Global Exhibition, published in our CinemaCon<br />

issue. Throughout <strong>2019</strong> and early 2020, <strong>Boxoffice</strong> <strong>Pro</strong> will continue to<br />

honor the women who have an immeasurable impact on the exhibition industry<br />

with a series of in-depth profiles.<br />

96 OCTOBER <strong>2019</strong>


HOYTS GROUP<br />

Stephanie Mills<br />

Director, Sales, Marketing,<br />

and Content<br />

>> Since her inclusion on last year’s<br />

Top Women in Exhibition list, Stephanie<br />

Mills (right) has been promoted to<br />

the director of sales, marketing, and<br />

content of Hoyts’ Australian and New<br />

Zealand operations. Said Hoyts Group<br />

CEO and president Damian Keogh<br />

in a statement at the time of Mills’s<br />

promotion, “Stephanie is a key leader<br />

in our business and well-respected in<br />

the industry. She already works closely<br />

with our corporate solutions team to<br />

ensure we are aligned on priorities and<br />

deliver consistent branded experiences<br />

for our customers, so it is a natural<br />

progression for these functions to now<br />

fall under the guidance of Stephanie’s<br />

leadership.”<br />

How did you come to join the exhibition<br />

industry? You joined Reading<br />

Entertainment as their marketing<br />

manager in 2007—what were you doing<br />

before then?<br />

I moved from Canada to Melbourne,<br />

Australia, in 2002 and actually joined<br />

Reading that year as a temp in their<br />

finance team. It was a purely random way<br />

into the industry. Luckily, they provided<br />

me with a lot of opportunities, and I<br />

ended up staying in Australia and working<br />

with them for 11 years. I had several roles<br />

within the company over my time there,<br />

learning a lot about the industry along the<br />

way. I was with Reading until 2013, at<br />

which time I moved up to Sydney to join<br />

Hoyts in a marketing role.<br />

Can you talk a bit about your work as<br />

a committee member on the Natalie<br />

Miller Fellowship?<br />

The NMF is about recognizing and<br />

nurturing the next generation of female<br />

leaders in the Australian screen community<br />

and inspiring them to reach the very<br />

top of their fields. This is done through<br />

everything from providing a fellowship<br />

each year to running conferences like the<br />

Brilliant Careers’ program. A committee<br />

member on the NMF helps arrange<br />

networking events for women in the<br />

screen industry and helps to shortlist the<br />

fellowship applications. There are extraordinary<br />

women who form part of the NMF,<br />

including the NMF president Sue Maslin<br />

(producer of The Dressmaker, Japanese<br />

Story, and Jill Billcock: Dancing the Invisible,<br />

to name just a few).<br />

Are there any women who supported<br />

and mentored you as you were coming<br />

up in the film industry?<br />

I have had a fortunate career in that<br />

I have been surrounded by people, both<br />

men and women, who have been very<br />

generous with their time and knowledge.<br />

There were not a whole lot of women in<br />

senior roles when I was starting out in<br />

this industry, but that has changed a lot<br />

over the years. There are several women<br />

who head up the movie programming<br />

in Australia, and several women in CEO<br />

positions in our industry; it’s been a really<br />

positive shift.<br />

“Sales, Marketing & Content” seems<br />

like a really wide job description—can<br />

you talk a bit about what your day-today<br />

job at Hoyts entails?<br />

At the heart of it, I am responsible for<br />

the departments that drive admissions.<br />

The sales, marketing, programming, and<br />

loyalty teams all work together under one<br />

clear departmental strategy. It is a wide<br />

remit, but having these functions working<br />

together toward a clearly defined strategy<br />

has eliminated silos and has ultimately<br />

helped to drive our “customer first” approach.<br />

My day-to-day is varied and never<br />

boring! I am fortunate to have a team of<br />

smart and passionate people working with<br />

me, both within my own team and within<br />

the broader business. I love my job and the<br />

challenging opportunities that it provides.<br />

What are some ways in which the<br />

exhibition industry in Australia has<br />

evolved over the past decade?<br />

It’s hard to imagine now, but it was<br />

really only a decade ago that digital<br />

projection was introduced to cinemas.<br />

This digital evolution has touched more<br />

than projection: online ticketing, digital<br />

menu boards, in-cinema kiosks, in-cinema<br />

posters, advertising … the list goes<br />

on, but these things are generally not<br />

how they were a decade ago. Other major<br />

changes we have seen in Australia include<br />

homogeneity of content across cinemas,<br />

with several traditional art house circuits<br />

starting to screen mainstream content, and<br />

a movement toward the premiumization<br />

of cinema offerings, including specialty<br />

screening programs, premium seating, and<br />

expanded food and beverage offerings like<br />

hot food and alcohol.<br />

What’s the number one challenge<br />

facing the Australian exhibition<br />

industry?<br />

We are in an era of rapid change facil-<br />

OCTOBER <strong>2019</strong><br />

97


TOP WOMEN IN GLOBAL EXHIBITION <strong>2019</strong><br />

itated by new technologies. How people<br />

are consuming content is changing, and<br />

the options are rapidly expanding, so it is<br />

a challenge for cinema to hold its position.<br />

But with any challenge sits a great opportunity,<br />

and cinema is anything but dead.<br />

We have put a tremendous amount of<br />

investment into redefining and improving<br />

the cinema experience. It is this shared<br />

and social experience that sets it apart. On<br />

the marketing side, the media landscape is<br />

incredibly fragmented, and being able to<br />

“cut through” is getting harder. Knowing<br />

how to make sense of, and utilize, the data<br />

we have is becoming increasingly vital to<br />

our ongoing success.<br />

In 2017, Hoyts launched its ticketing<br />

collaboration with Qantas. Is that still<br />

going on? How have your customers<br />

responded to it?<br />

Qantas is Australia’s number one<br />

airline, and the partnership with such an<br />

iconic brand felt like a natural fit for us.<br />

Our partnership with Qantas Frequent<br />

Flyer and our Hoyts Rewards program<br />

has been amazing, and our loyalty<br />

members have responded extremely well.<br />

Our Hoyts Rewards members can earn<br />

Qantas Points for every dollar they spend<br />

at Hoyts. To extend this partnership,<br />

we wanted to add something more; we<br />

became Qantas’s first “redeem” partner,<br />

which means that members of the Qantas<br />

Frequent Flyer program can redeem their<br />

Qantas Points at Hoyts just as they would<br />

cash. It has been very popular, and we<br />

have loved collaborating with them as<br />

their exclusive cinema partner.<br />

What’s your proudest achievement of<br />

your time so far at Hoyts?<br />

Seeing my role expand in the way<br />

it has. I started with Hoyts in 2013 as<br />

senior marketing manager, so to be able<br />

to contribute to the broader business in<br />

the way I have through my expanding role<br />

has truly been fantastic. It is so exciting to<br />

work on so many big projects that enhance<br />

the customer experience with so many<br />

talented people.<br />

My family jokes that I couldn’t have<br />

found a better-suited career. I grew<br />

up in a small town in rural Ontario,<br />

Canada, that had one single-screen<br />

movie theater that I spent a lot of time<br />

in; truly, I would see just about every<br />

movie that hit that cinema screen. My<br />

earliest memories of going to the cinema<br />

are circa 1980. I was hooked from<br />

then on. In terms of an experience<br />

that really stands out for me, though<br />

… I remember the first Ghostbusters<br />

movie was unlike anything I had ever<br />

seen before. The movie itself was<br />

filled with cutting-edge special effects,<br />

but it extended beyond the cinema<br />

screen and seemed to permeate<br />

society as a whole: a number one<br />

song, Ghostbusters on everything from<br />

T-shirts to toys, and pretty cool product<br />

placement. It was an aha moment<br />

for me, as it really highlighted the<br />

power of cinema.<br />

What are the key accomplishments you<br />

would still like to make during your<br />

time at Hoyts?<br />

There are too many to list! I want to<br />

continue to look for opportunities to grow<br />

our business in exciting ways and work<br />

with my team to achieve this.<br />

How would you evaluate the progress<br />

women have made in the exhibition<br />

business in the past few years?<br />

I’m seeing more and more women in<br />

senior roles outside of those traditionally<br />

held by women. In my team, for example,<br />

the head of sales and the head of movie<br />

programming are roles held by women.<br />

In other companies, more and more<br />

women are leading up the programming<br />

teams. It’s encouraging.<br />

What advice would you give to women<br />

just entering the movie exhibition<br />

business?<br />

Take personal responsibility to learn the<br />

things you don’t know, and never, ever be<br />

afraid to put yourself forward for new opportunities.<br />

These things go hand in hand.<br />

Tell me about the most important<br />

lesson you learned while you were<br />

starting out in this industry.<br />

One of the biggest lessons was that if<br />

you’re going to be in this industry, you<br />

truly need to be an advocate for it in all<br />

respects: being militant about antipiracy,<br />

truly wanting to ensure that the experience<br />

on offer is one that is worthy of a<br />

customer’s visit, and having a passion and<br />

vision to continue to evolve the experience<br />

to meet customer expectations. Being<br />

comfortable is never OK. Continuing to<br />

challenge yourself is essential.<br />

What can companies like Hoyts do to<br />

encourage diversity and increased<br />

representation within the exhibition<br />

industry?<br />

Over the past five years, Hoyts has set<br />

its sights on getting ahead of the curve<br />

when it comes to customer experience.<br />

We’ve invested heavily to redefine the<br />

customer journey, to a point where what<br />

was new and innovative three or four<br />

years ago is now a mainstream experience<br />

that many of our competitors are<br />

implementing. In alignment with this, we<br />

need to challenge ourselves to be a social<br />

enterprise, representative of the communities<br />

in which we operate by reinventing<br />

our employee experience to maintain our<br />

competitive advantage. What was once<br />

seen as alternative is now becoming mainstream,<br />

with new ways of thinking about<br />

hierarchy, teams, and how work activities<br />

are undertaken.<br />

Part of the answer lies in connecting<br />

the strategic needs of our business to the<br />

capability that can deliver on the activity<br />

at hand. When we think about diversity,<br />

we consider the diversity of thought that<br />

we can leverage in bringing in new ideas,<br />

capability, and ways of working born out<br />

of individuals with different backgrounds,<br />

values, and experiences..<br />

98 OCTOBER <strong>2019</strong>


TOP WOMEN IN GLOBAL EXHIBITION <strong>2019</strong><br />

AMC THEATRES<br />

Elizabeth Frank<br />

Executive Vice President, Worldwide<br />

<strong>Pro</strong>gramming and Chief Content Officer<br />

>> To read more about Elizabeth Frank (right), check out<br />

our ShowEast coverage on page 46. At this year’s show,<br />

Frank is receiving the inaugural ShowEast Empowerment<br />

Award, presented by The Coca-Cola Company.<br />

In college, there was<br />

this group of people, and we were all new<br />

freshmen in a dorm. You’re new, living in a<br />

new place, and you don’t know very many<br />

people. And we all went out to see a<br />

rom-com. I can’t even tell you the name<br />

of it now, but the experience of going<br />

to this place together and laughing and<br />

enjoying the movie connected us and<br />

made us feel really comfortable in a<br />

way that we might not have been feeling<br />

so comfortable before.<br />

– Elizabeth Frank<br />

CINÉPOLIS<br />

Luisa Ramirez-Diaz<br />

Design & Innovation CoE Director<br />

>> Described as the leader of the team that was the “creative<br />

geniuses behind Cinépolis’s complex and innovative<br />

designs worldwide,” Luisa Ramirez originally joined the<br />

business back in 1999. Working her way up and initially<br />

being put in charge of architecture and construction, her<br />

team was tasked with the efficient design and build of<br />

cinemas. Ramirez is an innovative thinker, instrumental<br />

to the development of the kids’ club “Cinépolis Junior”<br />

concept and the VIP Luxury Cinemas.<br />

BARDAN INTERNATIONAL<br />

Vilma Benitez<br />

Chief Executive Officer<br />

>> After four decades with Latin American and Caribbean<br />

cinema systems integrator Bardan, Vilma Benitez<br />

continues to look to the future of cinema. Working with<br />

the Barco joint venture Cinionic, Bardan has brought<br />

all-laser cinemas to Chile (in partnership with Cineplanet)<br />

and El Salvador (in partnership with Cacinesa)—in both<br />

cases, the first theater of its kind in its respective country.<br />

Over the last year, Bardan and Cinionic have also brought<br />

laser projection to cinemas in Argentina and Mexico.<br />

100 OCTOBER <strong>2019</strong>


SOCIAL MEDIA<br />

BY ALEX EDGHILL<br />

DIFFERING DEMOGRAPHICS<br />

VARIATIONS IN SOCIAL MEDIA INTEREST HELP PREDICT A MOVIE’S POTENTIAL<br />

HUSTLERS<br />

JOHN WICK: CHAPTER 3—<br />

PARABELLUM<br />

Reporting on social media from “reliable” sources across the web has to<br />

take into account the full gamut when it comes to the demographics for<br />

each service. This has to do with how the sources gauge usage, as their<br />

methods are almost always proprietary. Since the social media giants<br />

themselves are notoriously tight-lipped about the details of who accesses<br />

their services, the numbers quoted by marketing websites and gurus is a<br />

matter of conjecture. To further complicate matters, these huge sites are<br />

international, and in most cases North America makes up only a small<br />

percentage of total users<br />

>> It’s our working hypothesis that<br />

different social media services have<br />

varying engagement levels for different<br />

genders and ages. This is important for<br />

many reasons, most notably because<br />

many films appeal primarily to a particular<br />

demographic, and the buzz on<br />

platforms most used by that demographic<br />

should have a disproportionately<br />

high level of activity. Following this<br />

logic further, we can draw inferences<br />

for the potential of future films that<br />

have a clear target audience.<br />

To test this hypothesis, let’s take a<br />

look at a variety of films that have opened<br />

recently, see what their stated demographic<br />

breakdowns were, and then compare<br />

that to how they ranked in the month<br />

prior to release on Twitter, Facebook, and<br />

Instagram to see if any patterns emerge.<br />

At first glance, to the untrained eye<br />

there would appear to be zero correlation<br />

between platform and target audience,<br />

but drilling down further there are clearly<br />

nuggets in the data that offer clues to<br />

their respective potential.<br />

Hustlers made it onto our list of interesting<br />

titles because its audience skewed<br />

female (68% female versus 32% male), the<br />

majority of whom were over 25. Its biggest<br />

performance came on Instagram, where<br />

it ranked second in total likes during the<br />

month leading up to its release. Given the<br />

younger population on Instagram and its<br />

even split of men and woman, combined<br />

with the film’s star power, it made sense<br />

that Hustlers exploded on the service.<br />

Facebook and Twitter were solid as well<br />

but not nearly as big, which speaks to how<br />

well the film performed in the under-35<br />

demographic that Instagram appeals to.<br />

John Wick: Chapter 3—Parabellum<br />

had a high male-skewing audience on<br />

opening weekend (64% to 36%), so its<br />

strength on Facebook was understandable,<br />

especially in light of its strong international<br />

opening. While it performed<br />

well on the other services, its numbers<br />

indicate that its sweet spot was in the<br />

25–35 age range, slightly older than<br />

Instagram’s core demographic and slightly<br />

younger than Twitter’s core.<br />

(contiuned on page 104)<br />

102 OCTOBER <strong>2019</strong>


SOCIAL MEDIA<br />

TWITTER<br />

330 million monthly<br />

active users<br />

(134 million daily<br />

active users)<br />

63% users are<br />

35–65 years old<br />

34% female<br />

66% male<br />

500 million tweets<br />

each day<br />

Source: Twitter, theVAB<br />

INSTAGRAM<br />

1 billion monthly<br />

active users<br />

(500 million daily<br />

active users)<br />

88% of users are<br />

outside the U.S.<br />

71% of users are<br />

under 35 years old<br />

Evenly split globally<br />

between men<br />

and women<br />

Source: Instagram, Statistica<br />

FACEBOOK<br />

2.41 billion<br />

monthly active<br />

users (1.59 billion<br />

daily active users)<br />

In North America,<br />

25- to 34-year-old<br />

females are the<br />

biggest single group<br />

(12.4% of total<br />

users)<br />

Globally, 25- to<br />

34-year-old males<br />

are the biggest<br />

single group (19%<br />

of total users)<br />

55% female<br />

45% male<br />

in North America<br />

57% male<br />

43% female<br />

globally<br />

Source: Statistica, Facebook<br />

SPIDER-MAN:<br />

FAR FROM HOME<br />

Spider-Man: Far from Home was included as a<br />

control marker for the most part, as it ruled in two<br />

of the three services by a wide margin. It was also<br />

the only summer film to score a win on Twitter<br />

and Instagram, which is a good indication of its<br />

broad appeal across both gender and age lines.<br />

Aladdin predictably scored big on Facebook<br />

and Instagram while Twitter was lukewarm, indicating<br />

a failure to connect as strongly with older<br />

men. Meanwhile, Detective Pikachu was huge on<br />

Twitter and Instagram but didn’t have much of an<br />

impact on Facebook.<br />

This closer look does offer some clues, but there<br />

are a lot of moving parts here. The specific marketing<br />

campaign’s strengths and weaknesses, the film’s<br />

international appeal, whether it’s a brand-new social<br />

media property or an existing one from a franchise,<br />

and many other factors play a role in how well a film<br />

does on these services. That being said, in a broad<br />

sense we can draw meaningful inferences from<br />

this analysis. For instance, if a film is performing<br />

strongly across all three social media services, there is<br />

a very high chance of broad appeal on opening and<br />

ALADDIN<br />

a likely strong debut. Also, with the broad understanding<br />

that Twitter is strongest with older men,<br />

Instagram with younger audiences, and Facebook<br />

with a large overall presence that is especially potent<br />

with the 25–44 age group, we can obtain clues<br />

about the buzz for upcoming films. For instance, the<br />

upcoming James Bond 25, No Time to Die, already<br />

has a very strong showing on Twitter despite not yet<br />

having a trailer (no. 3 in terms of likes over the past<br />

month, behind only Star Wars: The Last Jedi and<br />

Joker), which is a very positive sign of the buzz it is<br />

creating for its core demographic.<br />

Coming out of this exercise it is clear that<br />

demographics on Twitter, Facebook, and Instagram<br />

vary significantly enough to impact the consumption<br />

and reaction to upcoming films based on their<br />

marketing pitches and target audiences. While this<br />

is a useful tool for pundits to gauge potential, it also<br />

offers a roadmap for marketers, theaters, and promoters<br />

as to how to tailor their pitches. What clips<br />

to show, which interviews to push, engagement<br />

with fans: This is the difference between passable,<br />

good, and great marketing campaigns, a Rubik’s<br />

Cube that more and more distributors and theater<br />

chains are attempting to solve than ever before.<br />

104 OCTOBER <strong>2019</strong>


ON SCREEN BY KEVIN LALLY<br />

WIDE RELEASES<br />

NAOMIE HARRIS<br />

BLACK AND BLUE<br />

OCT. 25 / SONY-SCREEN GEMS<br />

A rookie New Orleans cop has to run<br />

for her life when her bodycam captures<br />

a fellow officer murdering a drug dealer.<br />

This is director Deon Taylor’s second<br />

wide release for Screen Gems this year,<br />

following The Intruder with Michael Ealy,<br />

Meagan Good, and Dennis Quaid.<br />

CAST NAOMIE HARRIS, TYRESE GIBSON,<br />

FRANK GRILLO, MIKE COLTER, REID SCOTT<br />

RATING TBA RUNNING TIME 108 MIN.<br />

ELIZABETH LAIL<br />

COUNTDOWN<br />

OCT. 25 / STX<br />

ENTERTAINMENT<br />

A nurse discovers an app that predicts<br />

when you’re going to die—<br />

and it tells her she only has three<br />

days left to live. Guess she didn’t<br />

need to download that aging app.<br />

Justin Dec is the writer-director.<br />

CAST ELIZABETH LAIL, ANNE<br />

WINTERS, PETER FACINELLI, TOM<br />

SEGURA, CHARLIE MCDERMOTT<br />

RATING TBA RUNNING TIME TBA<br />

106 OCTOBER <strong>2019</strong>


THE LAST FULL<br />

MEASURE<br />

OCT. 25<br />

ROADSIDE ATTRACTIONS<br />

William Pitsenbarger was an Air Force medic who<br />

stayed behind and saved over 60 men during a horrific<br />

battle of the Vietnam War. Writer-director Todd<br />

Robinson’s drama chronicles the efforts by his father and<br />

comrades to award him the Congressional Medal of<br />

Honor 20 years later.<br />

CAST SEBASTIAN STAN, CHRISTOPHER PLUMMER,<br />

SAMUEL L. JACKSON, WILLIAM HURT, ED HARRIS,<br />

GRANT GUSTIN, PETER FONDA, JEREMY<br />

IRVINE, BRADLEY WHITFORD<br />

RATING TBA RUNNING TIME<br />

110 MIN.<br />

BRUCE SPRINGSTEEN<br />

WESTERN STARS<br />

OCT. 25 / WARNER BROS.<br />

Bruce Springsteen performs his latest<br />

album, Western Stars, in a barn on his<br />

property in New Jersey, accompanied<br />

by a 30-piece orchestra. Co-directed<br />

by Springsteen and Thom Zimny, the<br />

concert film weaves together images<br />

from the veteran rock star’s home<br />

movies and footage shot at Joshua<br />

Tree.<br />

FEATURING BRUCE SPRINGSTEEN,<br />

PATTI SCIALFA RATING PG RUNNING<br />

TIME 83 MIN.<br />

OCTOBER <strong>2019</strong><br />

107


ON SCREEN<br />

HARRIET<br />

NOV. 1 / FOCUS FEATURES<br />

Harriet Tubman, the iconic Underground Railroad<br />

“conductor” who guided many slaves to freedom,<br />

finally gets a motion picture biopic, brought to life<br />

by Tony-winning The Color Purple star Cynthia<br />

Erivo in her first lead role. Kasi Lemmons, whose<br />

1997 film Eve’s Bayou is in the National Film Registry,<br />

directed the epic story of faith and courage.<br />

CAST CYNTHIA ERIVO, LESLIE ODOM JR., JOE<br />

ALWYN, JANELLE MONÁE, CLARKE PETERS, JENNIFER<br />

NETTLES, VONDIE CURTIS-HALL, VANESSA BELL<br />

CALLOWAY, HENRY HUNTER HALL RATING TBA<br />

RUNNING TIME 125 MIN.<br />

CYNTHIA ERIVO<br />

108 OCTOBER <strong>2019</strong>


EDWARD NORTON<br />

MOTHERLESS BROOKLYN<br />

NOV. 1 / WARNER BROS.<br />

Director Edward Norton adapts Jonathan Lethem’s acclaimed<br />

novel and stars as Lionel Essrog, a private detective with<br />

Tourette’s syndrome determined to solve the killing of his<br />

mentor. Norton moves the time frame from the 1990s to the<br />

1950s and adds a corrupt and powerful city planner modeled<br />

after Robert Moses.<br />

CAST EDWARD NORTON, BRUCE WILLIS, GUGU MBATHA-RAW,<br />

WILLEM DAFOE, BOBBY CANNAVALE, ALEC BALDWIN, CHERRY<br />

JONES, MICHAEL KENNETH WILLIAMS, LESLIE MANN, ETHAN<br />

SUPLEE RATING R RUNNING TIME 144 MIN.<br />

OCTOBER <strong>2019</strong><br />

109


ON SCREEN<br />

LINDA HAMILTON<br />

TERMINATOR: DARK FATE<br />

NOV. 1 / PARAMOUNT<br />

Linda Hamilton, last seen as the heroic<br />

Sarah Connor in Terminator 2: Judgment<br />

Day, returns to the sci-fi action<br />

franchise after 28 years. This time, she’s<br />

helping a human-cyborg hybrid battle<br />

an upgraded liquid Terminator from the<br />

future. Series originator James Cameron<br />

co-wrote the story and is a producer,<br />

but Tim Miller of Deadpool fame is in<br />

the director’s chair.<br />

CAST LINDA HAMILTON, ARNOLD<br />

SCHWARZENEGGER, MACKENZIE DAVIS,<br />

NATALIA REYES, GABRIEL LUNA, DIEGO<br />

BONETA, EDWARD FURLONG, STEVEN<br />

CREE, ENRIQUE ARCE RATING R RUNNING<br />

TIME TBA<br />

110 OCTOBER <strong>2019</strong>


ARCTIC DOGS<br />

NOV. 8<br />

ENTERTAINMENT STUDIOS MOTION PICTURES<br />

In his quest to join the Arctic delivery service, a fox named Swifty<br />

stumbles upon an evil plot by Otto Von Walrus to melt the polar<br />

ice caps and flood the world. This animated adventure was co-written<br />

and directed by Aaron Woodley (Spark: A Space Tail).<br />

VOICE CAST JEREMY RENNER, HEIDI KLUM, ALEC BALDWIN, JOHN<br />

CLEESE, JAMES FRANCO, ANGELICA HUSTON, MICHAEL MADSEN,<br />

OMAR SY RATING PG RUNNING TIME TBA<br />

DOCTOR SLEEP<br />

NOV. 8 / WARNER BROS.<br />

Danny Torrance, the kid with the extrasensory powers<br />

from Stephen King’s classic The Shining, is all grown<br />

up now and being played by Ewan McGregor. In this<br />

adaptation of King’s sequel novel, Danny is recruited by<br />

a teenager who shares his gift to do battle against a nefarious<br />

cult. Director Mike Flanagan helmed the spooky<br />

Netflix series “The Haunting of Hill House.”<br />

CAST EWAN MCGREGOR, REBECCA FERGUSON, KYLIEGH<br />

CURRAN, JACOB TREMBLAY, CLIFF CURTIS, CARL LUMBLY,<br />

BRUCE GREENWOOD RATING R RUNNING TIME TBA<br />

EWAN MCGREGOR<br />

OCTOBER <strong>2019</strong><br />

111


ON SCREEN<br />

EMILIA CLARKE AND HENRY GOLDING<br />

LAST CHRISTMAS<br />

NOV. 8 / UNIVERSAL<br />

Emilia Clarke of “Game of<br />

Thrones” plays an aspiring<br />

singer recovering from a<br />

serious illness who takes a job<br />

as an elf at a Christmas store.<br />

There, she meets the dashing<br />

Henry Golding from Crazy<br />

Rich Asians. Oscar winner<br />

Emma Thompson co-wrote<br />

the screenplay, inspired by<br />

the classic holiday song by<br />

George Michael, whose music<br />

fills the movie. Paul Feig<br />

(Bridesmaids, Ghostbusters)<br />

directed.<br />

CAST EMILIA CLARKE, HENRY<br />

GOLDING, MICHELLE YEOH,<br />

EMMA THOMPSON, PATTI<br />

LUPONE RATING PG-13<br />

RUNNING TIME TBA<br />

MIDWAY<br />

NOV. 8 / LIONSGATE<br />

Director Roland Emmerich (Independence<br />

Day, The Day after Tomorrow)<br />

re-creates the famous World War II<br />

battle between American forces and the<br />

Japanese Imperial Navy. That momentous<br />

event was the subject of a 1976<br />

film of the same name starring Charlton<br />

Heston and Henry Fonda.<br />

CAST WOODY HARRELSON, PATRICK<br />

WILSON, ED SKREIN, AARON ECKHART,<br />

MANDY MOORE, LUKE EVANS, DENNIS<br />

QUAID, NICK JONAS, KEEAN JOHNSON<br />

RATING TBA RUNNING TIME TBA<br />

ETSUSHI TOYOKAWA<br />

112 OCTOBER <strong>2019</strong>


PLAYING<br />

WITH FIRE<br />

NOV. 8<br />

PARAMOUNT<br />

Firefighters rescue three<br />

children from a raging<br />

wildfire, then are forced to<br />

babysit them when their<br />

parents can’t be located.<br />

No doubt, comedy chaos<br />

ensues. Director Andy<br />

Fickman has covered this<br />

turf before in films like<br />

Parental Guidance and The<br />

Game Plan.<br />

CAST JOHN CENA, KEEGAN-<br />

MICHAEL KEY, JOHN<br />

LEGUIZAMO, BRIANNA<br />

HILDEBRAND, DENNIS<br />

HAYSBERT, JUDY GREER,<br />

TYLER MANE, CHRISTIAN<br />

CONVERY, FINLEY ROSE<br />

SLATER RATING TBA<br />

RUNNING TIME TBA<br />

JOHN CENA AND CHRISTIAN CONVERY<br />

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OCTOBER <strong>2019</strong><br />

113


ON SCREEN<br />

CHARLIE’S ANGELS<br />

NOV. 15 / SONY-COLUMBIA<br />

“Charlie’s Angels” was a popular TV series in the 1970s and<br />

the basis for two hit movies in 2000 and 2003. Now, a new<br />

generation of charismatic crime-fighting women takes over<br />

the franchise, led by Kristen Stewart. Elizabeth Banks (Pitch<br />

Perfect 2) wrote and directed the globe-trotting intrigue.<br />

CAST KRISTEN STEWART, NAOMI SCOTT, ELLA BALINSKA,<br />

ELIZABETH BANKS, DJIMON HOUNSOU, NOAH CENTINEO, SAM<br />

CLAFLIN, PATRICK STEWART RATING TBA RUNNING TIME TBA<br />

NAOMI SCOTT, KRISTEN STEWART, AND ELLA BALINSKA<br />

FORD V FERRARI<br />

NOV. 15 / DISNEY-FOX<br />

In 1966, automotive designer<br />

Carroll Shelby (Matt<br />

Damon) and British-born<br />

driver Ken Miles (Christian<br />

Bale) collaborated on a new<br />

race car for the Ford Motor<br />

Company, with the goal<br />

of competing against Enzo<br />

Ferrari’s winning cars at Le<br />

Mans. James Mangold (Logan,<br />

I Walk the Line) directs<br />

their epic story.<br />

CAST MATT DAMON,<br />

CHRISTIAN BALE, JON<br />

BERNTHAL, TRACY LETTS,<br />

CAITRIONA BALFE, JOSH<br />

LUCAS, NOAH RUPE<br />

RATING PG-13 RUNNING<br />

TIME 152 MIN.<br />

MATT DAMON AND<br />

CHRISTIAN BALE<br />

114 OCTOBER <strong>2019</strong>


THE GOOD LIAR<br />

NOV. 15 / WARNER BROS.<br />

British acting royalty Helen Mirren<br />

and Ian McKellen co-star in this<br />

tricky drama about a con man<br />

who romances an affluent widow.<br />

Filmmaker Bill Condon previously<br />

guided McKellen in his Oscarnominated<br />

role as Frankenstein<br />

director James Whale in Gods and<br />

Monsters. CAST HELEN MIRREN, IAN<br />

MCKELLEN, RUSSELL TOVEY, JIM<br />

CARTER, MARK LEWIS JONES, PHIL<br />

DUNSTER RATING R RUNNING TIME<br />

109 MIN. IAN MCKELLEN AND HELEN MIRREN<br />

THEATER<br />

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OCTOBER <strong>2019</strong><br />

115


ON SCREEN<br />

LIMITED RELEASES<br />

JOE PESCI AND ROBERT DE NIRO<br />

IN MARTIN SCORSESE’S<br />

THE IRISHMAN<br />

THE CURRENT WAR<br />

OCT. 25 / 101 STUDIOS<br />

Once a Weinstein Company release<br />

and finally arriving in theaters after two<br />

years, this drama chronicles the intense<br />

competition between two pioneering<br />

inventors: Thomas Edison and George<br />

Westinghouse (assisted by the young Nikola<br />

Tesla). Both seek to bring electricity<br />

to America, but Edison champions D.C.<br />

technology while Westinghouse believes<br />

in the A.C. current. Cue the song “Dirty<br />

Deeds Done Dirt Cheap.” Alfonso Gomez-Rejon<br />

directed.<br />

CAST BENEDICT CUMBERBATCH, MICHAEL<br />

SHANNON, NICHOLAS HOULT, TOM<br />

HOLLAND, KATHERINE WATERSTON,<br />

TUPPENCE MIDDLETON, MATTHEW<br />

MACFADYEN RATING PG-13 RUNNING<br />

TIME 107 MIN.<br />

FRANKIE<br />

OCT. 25 / SONY PICTURES<br />

CLASSICS<br />

This ensemble drama from director Ira<br />

Sachs (Love Is Strange) takes place over<br />

the course of one day in the picturesque<br />

town of Sintra, Portugal, as a celebrated<br />

French actress schemes to marry off her<br />

son to an American hairstylist, just one of<br />

many romantic complications that arise.<br />

CAST ISABELLE HUPPERT, MARISA TOMEI,<br />

BRENDAN GLEESON, JÉRÉMIE RENIER,<br />

GREG KINNEAR, PASCAL GREGGORY,<br />

SENNIA NANUA, ARIYON BAKARE, VINETTE<br />

ROBINSON RATING PG-13 RUNNING TIME<br />

98 MIN.<br />

THE KILL TEAM<br />

OCT. 25 / A24<br />

Dan Krauss directs a narrative version of<br />

his 2013 documentary about the moral<br />

quandary of a young American soldier in<br />

Afghanistan who witnesses his fellow recruits<br />

murdering innocent civilians, egged<br />

on by a sadistic sergeant.<br />

CAST NAT WOLFF, ALEXANDER<br />

SKARSGÅRD, ADAM LONG, JONATHAN<br />

WHITESELL, ROB MORROW, OSY IKHILE<br />

RATING R RUNNING TIME 87 MIN.<br />

SYNONYMS<br />

OCT. 25 / KINO LORBER<br />

A young Israeli moves to Paris to make<br />

a fresh start in life, but his belongings<br />

are stolen soon after he moves into the<br />

apartment he didn’t realize was unfurnished.<br />

Writer-director Nadav Lapid’s<br />

existential tale, based on his own experiences,<br />

won the Golden Bear at the <strong>2019</strong><br />

Berlin Film Festival.<br />

CAST TOM MERCIER, QUENTIN DOLMAIRE,<br />

LOUISE CHEVILLOTTE, URIA HAYIK RATING<br />

NOT RATED RUNNING TIME 123 MIN.<br />

THE IRISHMAN<br />

NOV. 1 / NETFLIX<br />

Martin Scorsese’s much anticipated crime<br />

epic stars Al Pacino as Teamsters president<br />

Jimmy Hoffa, Joe Pesci as Pennsylvania<br />

mob boss Russell Bufalino, and<br />

Robert De Niro as Bufalino and Hoffa’s<br />

“muscle,” Frank Sheeran. A big chunk of<br />

the rumored $200 million budget went<br />

toward de-aging the stars for the movie’s<br />

early sequences.<br />

CAST ROBERT DE NIRO, AL PACINO, JOE<br />

PESCI, RAY ROMANO, ANNA PAQUIN,<br />

HARVEY KEITEL, BOBBY CANNAVALE,<br />

JESSE PLEMONS, STEPHEN GRAHAM, JACK<br />

HUSTON, ALEKSA PALLADINO RATING R<br />

RUNNING TIME 209 MIN.<br />

WAVES<br />

NOV. 1 / A24<br />

Trey Edward Schults, who wrote and<br />

directed the acclaimed Krisha and<br />

It Comes at Night, returns with this<br />

provocative drama about tensions<br />

within a suburban African American<br />

family. Kelvin Harrison Jr. (Luce) is a<br />

high-school wrestling star, newcomer<br />

Taylor Russell is his sensitive sister, and<br />

Sterling K. Brown (“This Is Us”) is their<br />

demanding father.<br />

CAST KELVIN HARRISON JR., STERLING K.<br />

BROWN, TAYLOR RUSSELL, LUCAS HEDGES,<br />

RENÉE ELISE GOLDSBERRY, ALEXA DEMIE,<br />

NEAL HUFF, CLIFTON COLLINS JR. RATING<br />

TBA RUNNING TIME 135 MIN.<br />

MARRIAGE STORY<br />

NOV. 6 / NETFLIX<br />

Adam Driver and Scarlett Johansson<br />

earned raves in Venice, Telluride, and Toronto<br />

for their performances in this drama<br />

about a couple—a New York theater<br />

director and his main actress—dealing<br />

with a painful divorce and fighting over<br />

custody of their son. The film has been<br />

praised as a career high point for director<br />

116 OCTOBER <strong>2019</strong>


Noah Baumbach (Frances Ha, The Squid<br />

and the Whale).<br />

CAST ADAM DRIVER, SCARLETT<br />

JOHANSSON, LAURA DERN, ALAN ALDA,<br />

RAY LIOTTA, MERRITT WEVER, JULIE<br />

HAGERTY, WALLACE SHAWN, AZHY<br />

ROBERTSON RATING R RUNNING TIME<br />

136 MIN.<br />

HONEY BOY<br />

NOV. 8 / AMAZON STUDIOS<br />

Actor Shia LaBeouf wrote the screenplay<br />

for this drama based on his own life as a<br />

child star brought up by a drug-addled,<br />

abusive father (played here by LaBeouf<br />

himself). Noah Jupe of A Quiet Place<br />

plays the very young actor (here called<br />

Otis Lort), while Lucas Hedges of Manchester<br />

by the Sea portrays the 22-year-old<br />

Otis forced into rehab. Documentarian<br />

Alma Ha’rel (Bombay Beach) makes her<br />

narrative directing debut.<br />

CAST SHIA LABEOUF, LUCAS HEDGES,<br />

NOAH JUPE, FKA TWIGS, MAIKA MONROE,<br />

LAURA SAN GIACOMO, MARTIN STARR<br />

RATING R RUNNING TIME 93 MIN.<br />

THE LODGE<br />

NOV. 15 / NEON<br />

A stepmom-to-be finds herself snowed in<br />

with her fiancé’s two children at a remote<br />

vacation lodge. Just as they start to bond,<br />

strange and eerie things begin to happen.<br />

Directors Severin Fiala and Veronika<br />

Franz created the creepy Norwegian<br />

chiller Goodnight Mommy.<br />

CAST RILEY KEOUGH, JAEDEN LIEBERHER,<br />

LIA MCHUGH, RICHARD ARMITAGE, ALICIA<br />

SILVERSTONE RATING TBA RUNNING<br />

TIME 100 MIN.<br />

THE REPORT<br />

NOV. 15 / AMAZON STUDIOS<br />

Adam Driver has his second high-profile<br />

role of the month as Daniel Jones,<br />

the Senate staffer who spent five years<br />

investigating how the CIA misrepresented<br />

the effectiveness of its Detention and Interrogation<br />

(aka torture) <strong>Pro</strong>gram begun<br />

after the September 11 attacks. Scott Z.<br />

Burns, whose screenplay credits include<br />

The Bourne Ultimatum and Contagion, is<br />

the writer-director.<br />

CAST ADAM DRIVER, ANNETTE BENING,<br />

JON HAMM, TED LEVINE, MICHAEL C. HALL,<br />

TIM BLAKE NELSON, COREY STOLL, MAURA<br />

TIERNEY, SARAH GOLDBERG, MATTHEW<br />

RHYS RATING R RUNNING TIME 119 MIN.<br />

THE WARRIOR QUEEN OF<br />

JHANSI<br />

NOV. 15 / ROADSIDE<br />

ATTRACTIONS<br />

Swati Bhise directed this epic story of<br />

Indian folk hero Rani Lakshmibai, the<br />

24-year-old female general who in 1857<br />

led a battle against the British Empire<br />

that changed history.<br />

CAST DEVIKA BHISE, RUPERT EVERETT,<br />

NATHANIEL PARKER, BEN LAMB, JODHI<br />

MAY, DEREK JACOBI RATING TBA<br />

RUNNING TIME 102 MIN.<br />

OCTOBER <strong>2019</strong><br />

117


EVENT CINEMA CALENDAR<br />

CINELIFE<br />

ENTERTAINMENT<br />

cinelifeentertainment.com<br />

310-309-5774<br />

HALLOWEEN (1978)<br />

Fri. 9/27-Thurs. 10/31<br />

Classics<br />

SNOOPY, COME HOME<br />

Sun. 9/29, Thurs. 10/3, Sat. 10/5<br />

Kids & Family<br />

A NIGHT WITH JANIS<br />

JOPLIN<br />

Tues. 11/5-Mon. 11/11<br />

Theater<br />

GAUGUIN FROM<br />

THE NATIONAL<br />

GALLERY<br />

Tues. 1/21-Mon. 1/27<br />

(U.S. release)<br />

Art<br />

CINEMA LIVE<br />

www.cinemalive.com<br />

PLÁCIDO DOMINGO: 50TH<br />

ANNIVERSARY GALA EVENING<br />

Tues. 10/1<br />

Opera<br />

THE ROYAL EDINBURGH MILITARY<br />

TATTOO <strong>2019</strong><br />

Sun. 10/6 (Canada Only)<br />

Music<br />

BILLY CONNOLLY:<br />

THE SEX LIFE OF BANDAGES<br />

Thurs. 10/10<br />

Comedy<br />

NORTHERN BALLET: DRACULA LIVE<br />

Thurs. 10/31<br />

Ballet<br />

FATHOM EVENTS<br />

fathomevents.com<br />

855-473-4612<br />

THE MET: LIVE IN HD: TURANDOT<br />

Sat. 10/12 (live), Weds. 10/16 (encore)<br />

Opera<br />

TCM BIG SCREEN CLASSICS:<br />

ALIEN 40TH ANNIVERSARY<br />

Sun. 10/13, Tues. 10/15, Weds. 10/16<br />

Classics<br />

SKID ROW MARATHON<br />

Mon. 10/14<br />

Documentaries<br />

JAY & SILENT BOB REBOOT<br />

Tues. 10/15, Thurs. 10/17<br />

Premieres<br />

WESTERN STARS<br />

Sat. 10/19, Weds. 10/23<br />

Premieres<br />

QT8: THE FIRST EIGHT<br />

Mon. 10/21<br />

Documentaries<br />

JEEPERS CREEPERS 3<br />

Thurs. 10/24<br />

Horror<br />

BILLY CONNOLLY: THE SEX LIFE OF BANDAGES<br />

THE RELIANT<br />

Thurs. 10/24<br />

Originals<br />

THE MET: LIVE IN<br />

HD: MANON<br />

Sat. 10/26 (live), Weds.<br />

10/30 (encore)<br />

Opera<br />

BOLSHOI BALLET:<br />

RAYMONDA<br />

Sun. 10/27<br />

Ballet<br />

STUDIO GHIBLI FEST <strong>2019</strong>:<br />

SPIRITED AWAY<br />

Sun. 10/27 (dub), Mon. 10/28 (sub), Weds.<br />

10/30 (dub)<br />

Anime<br />

FAUSTINA:<br />

LOVE AND MERCY<br />

Mon. 10/28<br />

Inspirational<br />

CIRQUE DU SOLEIL<br />

IN CINEMAS PRESENTS LUZIA<br />

Tues. 10/29<br />

Performing Arts<br />

CHRISTMAS JARS<br />

Mon. 11/4<br />

Inspirational<br />

THE DIVINE PLAN<br />

Weds. 11/6<br />

Inspirational<br />

LYNYRD SKYNYRD<br />

LAST OF THE<br />

STREET SURVIVORS<br />

FAREWELL TOUR<br />

Thurs. 11/7<br />

Music<br />

THE MET: LIVE IN HD:<br />

MADAMA BUTTERFLY<br />

Sat. 11/9 (live), Weds. 11/13<br />

(encore), Sat. 11/16 (encore)<br />

Opera<br />

TCM BIG SCREEN CLASSICS:<br />

THE GODFATHER PART II<br />

Sun. 11/10, Tues. 11/12, Weds. 11/13<br />

Classics<br />

WHEN HARRY MET SALLY<br />

JOHN FOGERTY - 50 YEAR TRIP:<br />

LIVE AT RED ROCKS<br />

Mon. 11/11<br />

Music<br />

KONOSUBA -GOD’S BLESSING ON<br />

THIS WONDERFUL WORLD!-<br />

LEGEND OF CRIMSON<br />

Tues. 11/12<br />

Anime<br />

THE TWILIGHT ZONE:<br />

60TH ANNIVERSARY CELEBRATION<br />

Thurs. 11/14<br />

Television<br />

BOLSHOI BALLET: LE CORSAIRE<br />

Sun. 11/17<br />

Ballet<br />

STUDIO GHIBLI FEST <strong>2019</strong>:<br />

PRINCESS MONONOKE<br />

Sun. 11/17 (dub), Mon. 11/18 (sub), Weds.<br />

11/20 (dub)<br />

Anime<br />

THE MET: LIVE IN HD: AKHNATEN<br />

Sat. 11/23 (live), Weds. 12/4 (encore)<br />

Opera<br />

THE MET: LIVE IN HD:<br />

THE MAGIC FLUTE HOLIDAY ENCORE<br />

12/7/<strong>2019</strong> only<br />

Opera<br />

TCM BIG SCREEN CLASSICS:<br />

WHEN HARRY MET SALLY<br />

Sun. 12/1, Tues. 12/3<br />

Classics<br />

TCM BIG SCREEN CLASSICS:<br />

MEET ME IN ST. LOUIS<br />

Sun. 12/8, Weds. 12/11<br />

Classics<br />

INXS: LIVE BABY LIVE AT<br />

WEMBLEY STADIUM<br />

Mon. 12/9<br />

Music<br />

BOLSHOI BALLET:<br />

THE NUTCRACKER<br />

Sun. 12/15<br />

Ballet<br />

STUDIO GHIBLI<br />

FEST <strong>2019</strong>: THE TALE<br />

OF THE PRINCESS<br />

KAGUYA<br />

Mon. 12/16 (dub), Weds.<br />

12/18 (sub)<br />

Anime<br />

THE MET: LIVE IN HD: WOZZECK<br />

Sat. 1/11 (live), Weds. 1/15 (encore)<br />

Opera<br />

118 OCTOBER <strong>2019</strong>


THE MET: LIVE IN HD:<br />

THE GERSHWINS’ PORGY AND BESS<br />

Sat. 2/1 (live), Weds. 2/5 (encore), Sat. 2/8<br />

(encore)<br />

Opera<br />

THE MET: LIVE IN HD: AGRIPPINA<br />

Sat. 2/29 (live), Weds. 3/4 (encore)<br />

Opera<br />

THE MET: LIVE IN HD:<br />

DER FLIEGENDE HOLLÄNDER<br />

Sat. 3/14 (live), Weds. 3/18 (encore)<br />

Opera<br />

THE MET: LIVE IN HD: TOSCA<br />

Sat. 4/11 (live), Weds. 4/15 (encore), Sat.<br />

4/18 (encore)<br />

Opera<br />

THE MET: LIVE IN HD: MARIA<br />

STUARDA<br />

Sat. 5/9 (live), Weds. 5/13 (encore)<br />

Opera<br />

MORE2SCREEN<br />

www.more2screen.com<br />

WISE CHILDREN<br />

Thurs. 10/31<br />

Theater<br />

GAUGUIN FROM<br />

THE NATIONAL<br />

GALLERY, LONDON<br />

Tues. 10/15 (U.K./<br />

Ireland), Fri. 11/1 (Int’l)<br />

Art<br />

42ND STREET –<br />

THE MUSICAL<br />

Sun. 11/10, Tues. 11/12 (U.K./<br />

Europe)<br />

Musical<br />

BERLINER PHILHARMONIKER LIVE<br />

NEW YEAR’S EVE CONCERT<br />

Tues. 12/31 (U.K./Republic of Ireland)<br />

Music<br />

KINKY BOOTS – THE MUSICAL<br />

Tues. 2/4, Sun 4/9 (except North America)<br />

Musical<br />

JONAS KAUFMANN MY VIENNA<br />

Tues., 2/11<br />

Opera<br />

BERLINER PHILHARMONIKER LIVE<br />

SEASON FINALE CONCERT<br />

Fri. 6/12 (U.K./Republic of Ireland)<br />

Music<br />

MYCINEMA<br />

www.mycinema.live<br />

ARTIK (DREAD CENTRAL)<br />

Sun. 10/18<br />

Horror<br />

HOAX (DREAD<br />

CENTRAL)<br />

Sun. 10/25<br />

Horror<br />

AMITYVILLE: A<br />

NEW GENERATION<br />

Weds. 10/28<br />

Horror<br />

AMITYVILLE:<br />

IT’S ABOUT TIME<br />

Thurs. 10/29<br />

Horror<br />

AMITYVILLE: THE EVIL ESCAPES<br />

Fri. 10/30<br />

Horror<br />

MURDEROUS TRANCE<br />

Fri. 11/1<br />

Premiere<br />

GAUGUIN FROM THE NATIONAL GALLERY, LONDON<br />

HARPOON<br />

Fri. 11/1<br />

Premiere<br />

APOCALYPSE<br />

NOW: FINAL CUT,<br />

VETERAN’S DAY RE-<br />

RELEASE<br />

Weds. 11/11<br />

Classics<br />

MAN’S BEST FRIEND,<br />

VETERAN’S DAY<br />

Weds. 11/11<br />

Premiere<br />

LE CIRQUE ALIS<br />

Tues.11/24<br />

Arts<br />

ROYAL OPERA<br />

HOUSE<br />

roh.org.uk/cinemas<br />

cinema@roh.org.uk<br />

DON PASQUALE<br />

Thurs. 10/24<br />

Opera<br />

CONCERTO/<br />

ENIGMA VARIATIONS/<br />

RAYMONDA ACT III<br />

Tues. 11/5<br />

Ballet<br />

THE NUTCRACKER<br />

COPPÉLIA<br />

Tues. 12/10<br />

Ballet<br />

THE NUTCRACKER<br />

Tues. 12/17<br />

Ballet<br />

Opera<br />

SWAN LAKE<br />

Weds. 4/1<br />

Ballet<br />

FIDELIO<br />

Tues/ 3/17<br />

THE SLEEPING BEAUTY<br />

Thurs. 1/16<br />

Ballet<br />

LA BOHÈME<br />

Weds. 1/29<br />

Opera<br />

NEW MARSTON /<br />

NEW SCARLETT<br />

Tues. 2/25<br />

Ballet<br />

CAVALLERIA RUSTICANA / PAGLIACCI<br />

Tues. 4/21<br />

Opera<br />

THE DANTE PROJECT<br />

Thurs. 5/28<br />

Ballet<br />

ELEKTRA<br />

Thurs. 6/18<br />

Opera<br />

BRANAGH THEATRE LIVE: A WINTER’S TALE<br />

TRAFALGAR RELEASING<br />

trafalgar-releasing.com<br />

ROGER WATERS US + THEM<br />

Fri. 10/2<br />

Music<br />

METALLICA AND SAN FRANCISCO<br />

SYMPHONY: S&M²<br />

Fri. 10/9<br />

Music<br />

SHAKIRA IN<br />

CONCERT:<br />

EL DORADO<br />

WORLD TOUR<br />

Fri. 11/13<br />

Music<br />

BRANAGH THEATRE<br />

LIVE: THE WINTER’S<br />

TALE<br />

Weds. 12/4<br />

Theater<br />

OCTOBER <strong>2019</strong><br />

119


BOOKING GUIDE<br />

FROZEN II<br />

Wed, 11/22/19 WIDE<br />

C Idina Menzel, Kristen Bell<br />

D Jennifer Lee, Chris Buck<br />

NR · Ani · IMAX / 3D<br />

Dolby Vis/Atmos<br />

STAR WARS:<br />

THE RISE OF SKYWALKER<br />

Fri, 12/20/19 WIDE<br />

C Daisy Ridley, Adam Driver<br />

D J.J. Abrams<br />

NR · Act/Adv/SF<br />

3D/IMAX/Dolby Vis/Atmos<br />

ONWARD<br />

Fri, 3/6/20 WIDE<br />

C Chris Pratt, Tom Holland<br />

D Dan Scanlon<br />

NR · Ani · 3D<br />

AMAZON STUDIOS<br />

THE AERONAUTS<br />

DEC. 6, <strong>2019</strong><br />

EDDIE REDMAYNE AND FELICITY JONES<br />

MULAN<br />

Fri, 3/27/20 WIDE<br />

C Yifei Liu, Donnie Yen<br />

D Niki Caro<br />

NR · Fan/Act/Adv · 3D/IMAX<br />

BLACK WIDOW<br />

Fri, 5/1/20 WIDE<br />

NR · 3D<br />

A24<br />

646-568-6015<br />

LOW TIDE<br />

Fri, 10/4/19 LTD<br />

C Keean Johnson,<br />

Alex Neustaedter<br />

D Kevin McMullin<br />

R · Dra<br />

THE LIGHTHOUSE<br />

Fri, 10/18/19 LTD<br />

C Willem Dafoe,<br />

Robert Pattinson<br />

D Robert Eggers<br />

R · Dra/Thr<br />

THE KILL TEAM<br />

Fri, 10/25/19 LTD<br />

C Nat Wolff, Alexander Skarsgård<br />

D Dan Krauss<br />

R · Act/Dra/Thr<br />

WAVES<br />

Fri, 11/1/19 LTD<br />

C Sterling K Brown,<br />

Kelvin Harrison Jr,<br />

D Trey Edward Shults<br />

R · Dra<br />

IN FABRIC<br />

Fri, 12/6/19 LTD<br />

C Marianne Jean-Baptiste,<br />

Gwendoline Christie<br />

D Peter Strickland<br />

R · Com/Hor<br />

UNCUT GEMS<br />

Fri, 12/13/19 LTD<br />

C Adam Sandler,<br />

LaKeith Stanfield<br />

D Josh Safdie, Benny Safdie<br />

R · Com<br />

FIRST COW<br />

Fri, 3/6/20 LTD<br />

C John Magaro, Orion Lee<br />

D Kelly Reichardt<br />

NR · Dra/Wes<br />

AMAZON STUDIOS<br />

310-573-0652<br />

brian.flanagan@amazonstudios.com<br />

HONEY BOY<br />

Fri, 11/8/19 LTD<br />

C Shia LaBeouf, Noah Jupe<br />

D Alma Har’el<br />

R · Dra · Dolby Vis/Atmos<br />

THE REPORT<br />

Fri, 11/15/19 LTD<br />

C Adam Driver, Annette Bening<br />

D Scott Z. Burns<br />

R · Thr<br />

THE AERONAUTS<br />

Fri, 12/6/19 LTD<br />

C Eddie Redmayne, Felicity Jones<br />

D Tom Harper<br />

PG-13 · Act/Adv<br />

BLUE FOX<br />

ENTERTAINMENT<br />

William Gruenberg<br />

william@bluefoxentertainment.com<br />

SOMETIMES ALWAYS NEVER<br />

Fri, 10/4/19 LTD<br />

C Bill Nighy, Sam Riley<br />

D Carl Hunter<br />

PG-13 · Com/Dra/Mys<br />

DISNEY<br />

818-560-1000<br />

Ask for Distribution<br />

MALEFICENT: MISTRESS OF<br />

EVIL<br />

Fri, 10/18/19 WIDE<br />

C Angelina Jolie, Elle Fanning<br />

D Joachim Rønning<br />

NR · Fan · IMAX/Dolby Vis/Atmos<br />

ARTEMIS FOWL<br />

Fri, 5/29/20 WIDE<br />

C Ferdia Shaw, Josh Gad<br />

D Kenneth Branagh<br />

NR · Fan · 3D<br />

SOUL<br />

Fri, 6/19/20 WIDE<br />

C Jamie Foxx, Tina Fey<br />

D Pete Docter<br />

NR · Ani · 3D<br />

JUNGLE CRUISE<br />

Fri, 7/24/20 WIDE<br />

C Dwayne Johnson, Emily Blunt<br />

D Jaume Collet-Serra<br />

NR · Act/Adv<br />

THE ONE AND ONLY IVAN<br />

Fri, 8/14/20 WIDE<br />

NR<br />

THE ETERNALS<br />

Fri, 11/6/20 WIDE<br />

C Richard Madden, Angelina Jolie<br />

D Chloé Zhao<br />

NR · Act/Adv/SF<br />

120 OCTOBER <strong>2019</strong>


ENTERTAINMENT<br />

STUDIOS MOTION<br />

PICTURES<br />

310-277-3500<br />

Ask for Distribution<br />

ARCTIC DOGS<br />

Fri, 11/8/19 WIDE<br />

C Jeremy Renner, James Franco<br />

D Aaron Woodley<br />

PG · Ani<br />

FOCUS FEATURES<br />

424-214-636<br />

HARRIET<br />

Fri, 11/1/19 WIDE<br />

C Cynthia Erivo, Leslie Odom Jr.<br />

D Kasi Lemmons<br />

NR · Dra/Bio/His<br />

DARK WATERS<br />

Fri, 11/22/19 LTD<br />

C Mark Ruffalo, Anne Hathaway<br />

D Todd Haynes<br />

NR · Dra<br />

UNTITLED TOM<br />

McCARTHY PROJECT<br />

Fri, 11/6/20 LTD<br />

C Matt Damon, Abigail Breslin<br />

D Tom McCarthy<br />

NR · Thr<br />

FOX<br />

310-369-1000<br />

212-556-2400<br />

FORD V FERRARI<br />

Fri, 11/15/19 WIDE<br />

C Matt Damon, Christian Bale<br />

D James Mangold<br />

PG-13 · Dra · IMAX / Dolby<br />

Atmos<br />

SPIES IN DISGUISE<br />

Wed, 12/25/19 WIDE<br />

C Will Smith, Tom Holland<br />

D Nick Bruno, Troy Quane<br />

NR · Ani<br />

UNDERWATER<br />

Fri, 1/10/20 WIDE<br />

C Kristen Stewart, T.J. Miller<br />

D William Eubank<br />

NR · Act<br />

FOX<br />

UNDERWATER<br />

JAN. 10, 2020<br />

KRISTEN STEWART<br />

Magna-Tech Electronic Co.<br />

www.magna-tech.com<br />

(305) 573- 7339<br />

Cinemas . Museums . Planetariums . Conference Halls .<br />

Meeting Rooms. Sport Arenas . Shopping Malls .<br />

Cruise Ships . Theaters .<br />

Educational , Medical and Corporate Facilities .<br />

Architectural Design . Equipment Supply and Service .<br />

Worldwide Distributor .<br />

Audio / Video system integrator .<br />

Legacy Film Equipment .<br />

OCTOBER <strong>2019</strong><br />

121


BOOKING GUIDE<br />

KINO LORBER<br />

SYNONYMS<br />

Fri, 10/25/19 LTD<br />

C Tom Mercier,<br />

Quentin Dolmaire<br />

D Nadav Lapid<br />

NR · Dra/Com<br />

LIONSGATE<br />

310-309-8400<br />

JEXI<br />

Fri, 10/11/19 WIDE<br />

C Adam DeVine, Rose Byrne<br />

D Jon Lucas, Scott Moore<br />

R · Com<br />

MIDWAY<br />

Fri, 11/8/19 WIDE<br />

C Woody Harrelson,<br />

Patrick Wilson<br />

D Roland Emmerich<br />

NR · Act/Dra/War<br />

LIONSGATE<br />

KNIVES OUT<br />

NOV. 27, <strong>2019</strong><br />

DANIEL CRAIG<br />

KNIVES OUT<br />

Fri, 11/27/19 WIDE<br />

C Daniel Craig, Chris Evans<br />

D Rian Johnson<br />

PG-13 · Dra/Sus<br />

THE KING’S MAN<br />

Fri, 2/14/20 WIDE<br />

C Ralph Fiennes,<br />

Gemma Arterton<br />

D Matthew Vaughn<br />

NR · Act/Adv<br />

CALL OF THE WILD<br />

Fri, 2/21/20 WIDE<br />

NR · Dra<br />

THE NEW MUTANTS<br />

Fri, 4/3/20 WIDE<br />

C Anya Taylor-Joy,<br />

Maisie Williams<br />

D Josh Boone<br />

NR · Act/Hor/SF<br />

Dolby Vis/Atmos<br />

THE WOMAN IN<br />

THE WINDOW<br />

Fri, 5/15/20 WIDE<br />

C Amy Adams, Gary Oldman<br />

D Joe Wright<br />

NR · Cri/Dra/Mys<br />

FREE GUY<br />

Fri, 7/3/20 WIDE<br />

C Ryan Reynolds<br />

D Shawn Levy<br />

NR · Com/Act<br />

BOB’S BURGERS<br />

Fri, 7/17/20 WIDE<br />

C H. Jon Benjamin, Kristen Schaal<br />

NR · Ani<br />

EMPTY MAN<br />

Fri, 8/7/20 WIDE<br />

NR · Cri/Dra/Hor<br />

DEATH ON THE NILE<br />

Fri, 10/9/20 WIDE<br />

NR · Cri/Dra/Mys<br />

FOX SEARCHLIGHT<br />

212-556-2400<br />

LUCY IN THE SKY<br />

Fri, 10/4/19 WIDE<br />

C Natalie Portman, Jon Hamm<br />

D Noah Hawley<br />

R · SF<br />

JOJO RABBIT<br />

Fri, 10/18/19 WIDE<br />

C Roman Griffin Davis,<br />

Thomasin McKenzie<br />

D Taika Waititi<br />

PG-13 · Com<br />

A HIDDEN LIFE<br />

Fri, 12/13/19 WIDE<br />

C August Diehl, Valerie Pachner<br />

D Terrence Malick<br />

PG-13 · Dra/War<br />

FREESTYLE RELEASING<br />

310-277-3500<br />

Ask for Distribution<br />

IMMORTAL HERO<br />

Fri, 10/18/19 LTD<br />

C Hisaaki Takeuchi,<br />

Yoshiko Sengen<br />

D Ryuho Okawa<br />

NR · War<br />

IFC FILMS<br />

bookings@ifcfilms.com<br />

GREENER GRASS<br />

Fri, 10/18/19 LTD<br />

C Jocelyn DeBoer, Dawn Luebbe<br />

D Jocelyn DeBoer, Dawn Luebbe<br />

NR · Com<br />

RADIOFLASH<br />

Fri, 11/15/19 LTD<br />

C Brighton Sharbino,<br />

Dominic Monaghan<br />

D Ben Mcpherson<br />

NR · SF/Thr<br />

KNIVES AND SKIN<br />

Fri, 12/6/19 LTD<br />

C Marika Engelhardt,<br />

Grace Smith<br />

D Jennifer Reeder<br />

NR · Dra<br />

EN BRAZOS DE UN ASESINO<br />

Fri, 12/6/19 MOD<br />

C William Levy, Alicia Sanz<br />

D Matias Moltrasio<br />

NR<br />

BOMBSHELL<br />

Fri, 12/20/19 WIDE<br />

C Charlize Theron,<br />

Margot Robbie<br />

D Jay Roach<br />

NR · Dra/Bio<br />

RUN<br />

Fri, 1/24/20 WIDE<br />

C Sarah Paulson, Kiera Allen<br />

D Aneesh Chaganty<br />

NR · Sus<br />

LAS PILDORAS DE MI NOVIO<br />

Fri, 2/21/20 WIDE<br />

C Jaime Camil, Sandra Echeverría<br />

D Diego Kaplan<br />

NR · Com<br />

I STILL BELIEVE<br />

Fri, 3/20/20 WIDE<br />

C K.J. Apa, Gary Sinise<br />

D Jon Erwin, Andrew Erwin<br />

NR · Dra<br />

122 OCTOBER <strong>2019</strong>


UNTITLED JANELLE<br />

MONÁE FILM<br />

Fri, 4/24/20 WIDE<br />

C Janelle Monáe<br />

D Gerard Bush,<br />

Christopher Renz<br />

NR<br />

UNTITLED SAW FILM<br />

Fri, 5/15/20 WIDE<br />

C Chris Rock, Samuel L. Jackson<br />

D Darren Lynn Bousman<br />

NR · Hor<br />

BARB AND STAR GO<br />

TO VISTA DEL MAR<br />

Fri, 7/31/20 WIDE<br />

C Kristen Wiig, Annie Mumolo<br />

D Josh Greenbaum<br />

NR · Com<br />

FATALE<br />

Fri, 10/9/20 WIDE<br />

C Hilary Swank, Michael Ealy<br />

D Deon Taylor<br />

NR · Sus<br />

MAGNOLIA PICTURES<br />

212-379-9704<br />

Neal Block<br />

nblock@magpictures.com<br />

WRINKLES THE CLOWN<br />

Fri, 10/4/19 LTD.<br />

D Michael Beach Nichols<br />

NR · Doc<br />

MISTER AMERICA<br />

Fri, 10/11/19 LTD.<br />

C Tim Heidecker,<br />

Gregg Turkington<br />

D Eric Notarnicola<br />

R · Com<br />

SCANDALOUS<br />

Fri, 11/15/19 LTD.<br />

D Mark Landsman<br />

NR · Doc<br />

CUNNINGHAM<br />

Fri, 12/13/19 LTD.<br />

D Alla Kovgan<br />

PG · Doc<br />

MYCINEMA<br />

480-430-7017<br />

AMITYVILLE:<br />

A NEW GENERATION<br />

Fri, 10/28/19 LTD.<br />

C Ross Partridge, Julia Nickson<br />

D John Murlowski<br />

R · Hor<br />

PARAMOUNT<br />

TERMINATOR: DARK FATE<br />

NOV. 1, <strong>2019</strong><br />

ARNOLD SCHWARZENEGGER<br />

AMITYVILLE:<br />

IT’S ABOUT TIME<br />

Fri, 10/28/19 LTD.<br />

C Stephen Macht,<br />

Shawn Weatherly<br />

D Tony Randel<br />

R · Hor<br />

AMITYVILLE:<br />

THE EVIL ESCAPES<br />

Fri, 10/28/19 LTD.<br />

C Patty Duke, Jane Wyatt<br />

D Sandor Stern<br />

NR · Hor<br />

NEON<br />

hal@neonrated.com<br />

PARASITE<br />

Fri, 10/11/19 LTD.<br />

C Song Kang-ho, Chang Hyae-jin<br />

D Bong Joon Ho<br />

R · Com/Dra/Thr<br />

PORTRAIT OF A LADY<br />

ON FIRE<br />

Fri, 12/6/19 LTD.<br />

C Noémie Merlant, Adèle Haenel<br />

D Céline Sciamma<br />

NR · Dra/Rom<br />

CLEMENCY<br />

Fri, 12/27/19 LTD.<br />

C Alfre Woodard, Aldis Hodge<br />

D Chinoye Chukwu<br />

NR · Dra<br />

THE LODGE<br />

Fri, 2/7/20 LTD.<br />

C Riley Keough, Richard Armitage<br />

D Severin Fiala, Veronika Franz<br />

R · Hor<br />

1091<br />

Richard Matson<br />

323-540-5476<br />

rmatson@theorchard.com<br />

MIDNIGHT FAMILY<br />

Fri, 11/15/19 LTD.<br />

D Luke Lorentzen<br />

NR · Doc<br />

PARAMOUNT<br />

323-956-5000<br />

GEMINI MAN<br />

Fri, 10/11/19 WIDE<br />

C Will Smith,<br />

Mary Elizabeth Winstead<br />

D Ang Lee<br />

PG-13 · Act/Thr<br />

IMAX/Dolby Vis/Atmos<br />

TERMINATOR: DARK FATE<br />

Fri, 11/1/19 WIDE<br />

C Arnold Schwarzenegger,<br />

Linda Hamilton<br />

D Tim Miller<br />

NR · Act/SF · Dolby Vis/Atmos<br />

PLAYING WITH FIRE<br />

Fri, 11/8/19 WIDE<br />

C John Cena,<br />

Keegan-Michael Key<br />

D Andy Fickman<br />

NR · Com<br />

LIKE A BOSS<br />

Fri, 1/10/20 WIDE<br />

C Tiffany Haddish, Rose Byrne<br />

D Miguel Arteta<br />

NR · Com<br />

THE RHYTHM SECTION<br />

Fri, 1/31/20 WIDE<br />

C Blake Lively, Jude Law<br />

D Reed Morano<br />

NR · Thr<br />

SONIC THE HEDGEHOG<br />

Fri, 2/14/20 WIDE<br />

C Ben Schwartz, Jim Carrey<br />

D Jeff Fowler<br />

NR · Ani/Adv/Com<br />

MONSTER PROBLEMS<br />

Fri, 3/6/20 WIDE<br />

NR · Adv<br />

OCTOBER <strong>2019</strong><br />

123


BOOKING GUIDE<br />

SONY<br />

212-833-8500<br />

ZOMBIELAND: DOUBLE TAP<br />

Fri, 10/18/19 WIDE<br />

C Emma Stone,<br />

Woody Harrelson<br />

D Ruben Fleischer<br />

R · Act/Hor/Com<br />

Dolby Vis/Atmos<br />

BLACK AND BLUE<br />

Fri, 10/25/19 WIDE<br />

C Naomie Harris, Tyrese Gibson<br />

D Deon Taylor<br />

NR · Act/Cri<br />

CHARLIE’S ANGELS<br />

Fri, 11/15/19 WIDE<br />

C Kristen Stewart, Naomi Scott<br />

D Elizabeth Banks<br />

PG-13 · Act/Com<br />

Dolby Vis/Atmos<br />

SONY<br />

ZOMBIELAND: DOUBLE TAP<br />

OCT. 18, <strong>2019</strong><br />

WOODY HARRELSON AND ROSARIO DAWSON<br />

A BEAUTIFUL DAY IN<br />

THE NEIGHBORHOOD<br />

Fri, 11/22/19 WIDE<br />

C Tom Hanks, Matthew Rhys<br />

D Marielle Heller<br />

NR · Dra<br />

A QUIET PLACE PART II<br />

Fri, 3/20/20 WIDE<br />

NR · Hor/Thr<br />

THE LOVEBIRDS<br />

Fri, 4/3/20 WIDE<br />

NR · Rom/Com<br />

THE SPONGEBOB MOVIE<br />

Fri, 5/22/20 WIDE<br />

NR · Ani<br />

TOP GUN: MAVERICK<br />

Fri, 6/26/20 WIDE<br />

C Tom Cruise, Miles Teller<br />

D Joseph Kosinski<br />

NR · Act/Adv<br />

RUMBLE<br />

Fri, 7/31/20 WIDE<br />

NR · Ani<br />

INFINITE<br />

Fri, 8/7/20 WIDE<br />

NR · SF<br />

SPELL<br />

Fri, 8/28/20 WIDE<br />

NR · Hor/Thr<br />

TOM CLANCY’S<br />

WITHOUT REMORSE<br />

Fri, 9/18/20 WIDE<br />

NR · Thr<br />

GI JOE<br />

Fri, 10/16/20 WIDE<br />

NR · Act/Adv<br />

ROADSIDE<br />

ATTRACTIONS<br />

323-882-8490<br />

CYRANO, MY LOVE<br />

Fri, 10/18/19 LTD<br />

C Thomas Solivérès, Olivier<br />

Gourmet<br />

D Alexis Michalik<br />

R · Com<br />

THE LAST FULL MEASURE<br />

Fri, 10/25/19 WIDE<br />

C Samuel L. Jackson,<br />

Bradley Whitford<br />

D Todd Robinson<br />

NR · Dra/War · Dolby Stereo<br />

THE WARRIOR QUEEN<br />

OF JHANSI<br />

Fri, 11/15/19 LTD<br />

C Devika Bhise, Rupert Everett<br />

D Swati Bhise<br />

NR · Dra<br />

SAMUEL GOLDWYN<br />

FILMS<br />

DILILI IN PARIS<br />

Fri, 10/4/19 LTD<br />

C Prunelle Charles-Ambron,<br />

Enzo Ratsito<br />

D Michel Ocelot<br />

PG · Dra<br />

THE PARTS YOU LOSE<br />

Fri, 10/4/19 LTD<br />

C Aaron Paul,<br />

Mary Elizabeth Winstead<br />

D Christopher Cantwell<br />

NR · Act/Thr<br />

PARADISE HILLS<br />

Fri, 11/1/19 LTD<br />

C Emma Roberts,<br />

Danielle Macdonald<br />

D Alice Waddington<br />

NR · Dan/SF/Thr<br />

DANIEL ISN’T REAL<br />

Fri, 12/6/19 LTD<br />

C Patrick Schwarzenegger,<br />

Miles Robbins<br />

D Adam Egypt Mortimer<br />

NR · Thr<br />

JUMANJI: THE NEXT LEVEL<br />

Fri, 12/13/19 WIDE<br />

C Dwayne Johnson, Jack Black<br />

D Jake Kasdan<br />

NR · Com/Act/Adv<br />

IMAX/Dolby Vis/Atmos<br />

LITTLE WOMEN<br />

Fri, 12/25/19 WIDE<br />

C Saoirse Ronan, Emma Watson<br />

D Greta Gerwig<br />

PG · Dra<br />

GRUDGE<br />

Fri, 1/3/20 WIDE<br />

D Nicolas Pesce<br />

NR · Hor<br />

MILLER/LORD PRODUCED<br />

SPA MOVIE<br />

Fri, 1/10/20 WIDE<br />

NR · Ani<br />

BAD BOYS FOR LIFE<br />

Fri, 1/17/20 WIDE<br />

C Will Smith, Martin Lawrence<br />

D Adil El Arbi, Bilall Fallah<br />

NR · Act/Com<br />

BLUMHOUSE FANTASY<br />

ISLAND HORROR<br />

Fri, 2/14/20 WIDE<br />

D Jeff Wadlow<br />

NR · Hor<br />

124 OCTOBER <strong>2019</strong>


BLOODSHOT<br />

Fri, 2/21/20 WIDE<br />

NR · Act · Dolby Atmos<br />

PETER RABBIT 2<br />

Fri, 4/3/20 WIDE<br />

NR · Ani<br />

FATHERHOOD<br />

Fri, 4/3/20 WIDE<br />

C Kevin Hart, Melody Hurd<br />

D Pail Weitz<br />

NR · Dra<br />

UNTITLED AFFIRM FILMS<br />

COACH PROJECT<br />

Fri, 4/10/20 WIDE<br />

NR<br />

GREYHOUND<br />

Fri, 5/8/20 WIDE<br />

C Tom Hanks<br />

D Aaron Schneider<br />

NR · Dra/War<br />

GHOSTBUSTERS 2020<br />

Fri, 7/10/20 WIDE<br />

C Paul Rudd<br />

NR · Hor/Com/SF<br />

SONY PICTURES CLASSICS<br />

PAIN AND GLORY<br />

OCT. 4, <strong>2019</strong><br />

PENÉLOPE CRUZ<br />

UNTITLED SONY ANIMATION<br />

Fri, 7/24/20 WIDE<br />

NR · Ani<br />

SONY/MARVEL MORBIUS<br />

Fri, 7/31/20 WIDE<br />

NR · Act/Thr/SF<br />

ESCAPE ROOM 2<br />

Fri, 8/14/20 WIDE<br />

NR · Hor/Thr<br />

MONSTER HUNTER<br />

Fri, 9/4/20 WIDE<br />

C Milla Jovovich, Tony Jaa<br />

D Paul W.S. Anderson<br />

NR · Act/Fan<br />

UNTITLED MILLER/LORD<br />

Fri, 9/18/20 WIDE<br />

NR · Ani<br />

UNTITLED SONY/MARVEL<br />

Fri, 10/2/20 WIDE<br />

NR · Act/SF<br />

SONY PICTURES CLASSICS<br />

Tom Prassis<br />

212-833-4981<br />

PAIN AND GLORY<br />

Fri, 10/4/19 LTD<br />

C Antonio Banderas,<br />

Penélope Cruz<br />

D Pedro Almodóvar<br />

R · Dra<br />

FRANKIE<br />

Fri, 10/25/19 LTD<br />

C Marisa Tomei, Brendan Gleeson<br />

D Ira Sachs<br />

PG-13 · Dra<br />

THE SONG OF NAMES<br />

Fri, 12/25/19 LTD<br />

THE TRAITOR<br />

Fri, 1/31/20 LTD<br />

THE CLIMB<br />

Fri, 3/20/20 LTD<br />

STX ENTERTAINMENT<br />

310-742-2300<br />

COUNTDOWN<br />

Fri, 10/25/19 WIDE<br />

C Elizabeth Lail, Anne Winters<br />

D Justin Dec<br />

NR · Hor<br />

21 BRIDGES<br />

Fri, 11/22/19 WIDE<br />

C Chadwick Boseman<br />

D Brian Kirk<br />

NR · Cri/Thr/Act<br />

PLAYMOBILE: THE MOVIE<br />

Fri, 12/6/19 WIDE<br />

C Daniel Radcliffe, Jim Gaffigan<br />

D Lino DiSalvo<br />

NR · Ani<br />

BRAHMS: THE BOY II<br />

Fri, 12/6/19 WIDE<br />

C Katie Holmes<br />

D William Brent Bell<br />

PG-13 · Hor/Thr<br />

MY SPY<br />

Fri, 1/10/19 WIDE<br />

C Dave Bautista, Kristen Schaal<br />

D Peter Segal<br />

PG-13 · Com<br />

THE GENTLEMEN<br />

Fri, 1/24/19 WIDE<br />

NR<br />

UNITED ARTISTS<br />

RELEASING<br />

310-724-5678<br />

Ask for Distribution<br />

THE ADDAMS FAMILY<br />

Fri, 10/11/19 WIDE<br />

C Oscar Isaac, Charlize Theron<br />

D Conrad Vernon, Greg Tiernan<br />

PG · Ani · Dolby Vis/Atmos<br />

BAD TRIP<br />

Fri, 10/25/19 WIDE<br />

C Eric André, Lil Rel Howery<br />

D Kitao Sakurai<br />

NR · Com<br />

GRETEL & HANSEL<br />

Fri, 1/31/20 WIDE<br />

C Sophia Lillis, Sammy Leakey<br />

D Osgood Perkins<br />

NR · Hor<br />

NO TIME TO DIE<br />

Fri, 4/8/20 WIDE<br />

C Daniel Craig, Rami Malek<br />

D Cary Joji Fukunaga<br />

NR · Act/Thr · IMAX<br />

LEGALLY BLONDE 3<br />

Fri, 5/8/20 WIDE<br />

C Reese Witherspoon<br />

NR · Com<br />

BILL & TED FACE THE MUSIC<br />

Fri, 8/21/20 WIDE<br />

C Keanu Reeves, Alex Winter<br />

D Dean Parisot<br />

NR · Com/Adv<br />

UNIVERSAL<br />

818-777-1000<br />

LAST CHRISTMAS<br />

Fri, 11/8/19 WIDE<br />

C Emilia Clarke, Henry Golding<br />

D Paul Feig<br />

PG-13 · Rom/Com<br />

OCTOBER <strong>2019</strong><br />

125


BOOKING GUIDE<br />

NOBODY<br />

Fri, 8/14/20 WIDE<br />

C Bob Odenkirk<br />

D Ilya Naishuller<br />

NR · Act/Thr<br />

PRAISE THIS<br />

Fri, 9/25/20 WIDE<br />

NR · Com<br />

UNTITLED UNIVERSAL<br />

EVENT FILM 2020 2<br />

Fri, 11/13/20 WIDE<br />

NR<br />

NEWS OF THE WORLD<br />

Fri. 12/25/20 WIDE<br />

C Tom Hanks<br />

D Paul Greengrass<br />

NR - Wes<br />

VERTICAL<br />

ENTERTAINMENT<br />

UNIVERSAL<br />

CATS<br />

DEC. 20, <strong>2019</strong><br />

JUDI DENCH<br />

MY SOUL TO KEEP<br />

Fri, 10/4/19 LTD<br />

C Parker Smerek,<br />

Remington Gielniak<br />

D Ajmal Zaheer Ahmad<br />

NR · Hor<br />

QUEEN & SLIM<br />

Fri, 11/27/19 WIDE<br />

C Daniel Kaluuya,<br />

Jodie Turner-Smith<br />

D Melina Matsoukas<br />

NR · Dra/Rom<br />

BLACK CHRISTMAS<br />

Fri, 12/13/19 WIDE<br />

C Imogen Poots, Aleyse Shannon<br />

D Sophia Takal<br />

NR · Hor<br />

CATS<br />

Fri, 12/20/19 WIDE<br />

C James Corden, Judi Dench<br />

D Tom Hooper<br />

NR · Mus<br />

1917<br />

Fri, 12/25/19 WIDE<br />

C George McKay,<br />

Dean-Charles Chapman<br />

D Sam Mendes<br />

NR · Dra/War<br />

UNTITLED BLUMHOUSE<br />

PRODUCTIONS<br />

Fri, 1/3/20 WIDE<br />

NR · Hor<br />

THE VOYAGE OF<br />

DOCTOR DOLITTLE<br />

Fri, 1/17/20 WIDE<br />

C Robert Downey Jr.,<br />

Ralph Fiennes<br />

D Stephen Gaghan<br />

NR · Com · Dolby Vis/Atmos<br />

THE TURNING<br />

Fri, 1/24/20 WIDE<br />

C Mackenzie Davis,<br />

Finn Wolfhard<br />

D Floria Sigismondi<br />

PG-13 · Thr<br />

THE PHOTOGRAPH<br />

Fri, 2/14/20 WIDE<br />

C Issa Rae, Lakeith Stanfield<br />

D Stella Meghie<br />

NR · Rom<br />

UNTITLED BLUMHOUSE<br />

PRODUCTIONS PROJECT<br />

Fri, 2/14/20 WIDE<br />

NR<br />

THE INVISIBLE MAN<br />

Fri, 2/28/20 WIDE<br />

C Elisabeth Moss, Storm Reid<br />

D Leigh Whannell<br />

NR · Hor<br />

TROLLS WORLD TOUR<br />

Fri, 4/17/20 WIDE<br />

C Anna Kendrick,<br />

Justin Timberlake<br />

D Walt Dohrn<br />

NR · Ani<br />

FAST & FURIOUS 9<br />

Fri, 5/22/20 WIDE<br />

C Vin Diesel, Charlize Theron<br />

D Justin Lin<br />

NR · Act/Adv<br />

CANDYMAN<br />

Fri, 6/12/20 WIDE<br />

D Nia DaCosta<br />

NR · Hor<br />

UNTITLED JUDD APATOW/<br />

PETE DAVIDSON COMEDY<br />

Fri, 6/19/20 WIDE<br />

D Judd Apatow<br />

NR · Com<br />

MINIONS: THE RISE OF GRU<br />

Fri, 7/3/20 WIDE<br />

NR · Ani<br />

UNTITLED NEXT<br />

PURGE CHAPTER<br />

Fri, 7/10/20 WIDE<br />

NR · Hor<br />

A UNICORN ADVENTURE<br />

Fri, 10/4/19 LTD<br />

C John Snyder, Kira Buckland<br />

D Kamal Bansal<br />

NR · Ani<br />

FRONTERAS<br />

Fri, 10/11/19 LTD<br />

C Steve Oropeza,<br />

Steven Sean Garland<br />

D Andrew Dean<br />

NR · Act/Dra<br />

POLAROID<br />

Fri, 10/11/19 LTD<br />

C Kathryn Prescott,<br />

Grace Zabriske<br />

D Lars Klevberg<br />

NR · Hor<br />

MISS VIRGINIA<br />

Fri, 10/18/19 LTD<br />

C Uzo Aduba, Matthew Modine<br />

D R. J. Daniel Hanna<br />

NR · Dra<br />

FULL COUNT<br />

Fri, 10/25/19 LTD<br />

C John Paul Kakos,<br />

Natalia Livingston<br />

D Robert Eagar<br />

NR · Dra<br />

126 OCTOBER <strong>2019</strong>


WARNER BROS.<br />

818-977-1850<br />

JOKER<br />

Fri, 10/4/19 WIDE<br />

C Joaquin Phoenix,<br />

Robert De Niro<br />

D Todd Phillips<br />

R · Act · IMAX/Dolby Vis/Atmos<br />

WESTERN STARS<br />

Fri, 10/25/19 WIDE<br />

C Bruce Springsteen,<br />

D Bruce Springsteen,<br />

Thom Zimny<br />

PG · Doc/Western<br />

MOTHERLESS BROOKLYN<br />

Fri, 11/1/19 WIDE<br />

C Edward Norton, Bruce Willis<br />

D Edward Norton<br />

R · Dra<br />

DOCTOR SLEEP<br />

Fri, 11/8/19 WIDE<br />

C Ewan McGregor,<br />

Rebecca Ferguson<br />

D Mike Flanagan<br />

R · Hor<br />

THE GOOD LIAR<br />

Fri, 11/15/19 WIDE<br />

C Ian McKellen, Helen Mirren<br />

D Bill Condon<br />

NR · Dra<br />

SUPERINTELLIGENCE<br />

Fri, 12/20/19 WIDE<br />

C Melissa McCarthy, Bobby<br />

Cannavale<br />

D Ben Falcone<br />

PG · Act/Com<br />

JUST MERCY<br />

Fri, 12/25/19 LTD<br />

C Brie Larson, Michael B. Jordan<br />

D Destin Daniel Cretton<br />

PG-13 · Dra<br />

BIRDS OF PREY<br />

Fri, 2/7/20 WIDE<br />

C Margot Robbie,<br />

Mary Elizabeth Winstead<br />

D Cathy Yan<br />

NR · Act/Adv<br />

THE WAY BACK<br />

Fri, 3/6/20 WIDE<br />

NR<br />

GODZILLA VS KONG<br />

Fri, 3/13/20 WIDE<br />

NR · SF/Act<br />

UNTITLED DC FILM<br />

Fri, 4/3/20 WIDE<br />

NR · Act/Adv/SF<br />

SCOOBY-DOO<br />

ANIMATED FEATURE<br />

Fri, 5/15/20 WIDE<br />

NR · Com<br />

WONDER WOMAN 1984<br />

Fri, 6/5/20 WIDE<br />

C Gal Gadot, Kristen Wiig<br />

D Patty Jenkins<br />

NR · Act/Adv/Fan · IMAX/3D<br />

IN THE HEIGHTS<br />

Fri, 6/26/20 WIDE<br />

NR · Mus/Rom/Dra<br />

TENET<br />

Fri, 7/17/20 WIDE<br />

D Christopher Nolan<br />

NR · Act/Thr<br />

UNTITLED WB EVENT FILM<br />

Fri, 8/17/20 WIDE<br />

NR<br />

CONJURING 3<br />

Fri, 9/11/20 WIDE<br />

NR · Hor<br />

THE MANY SAINTS<br />

OF NEWARK<br />

Fri, 9/25/20 WIDE<br />

NR · Dra/Cri<br />

THE WITCHES<br />

Fri, 10/16/20 WIDE<br />

NR · Adv/Com<br />

WELL GO USA<br />

ENTERTAINMENT<br />

FIRST LOVE<br />

Fri, 9/27/19 LTD<br />

C Masataka Kubota, Nao Omori<br />

D Takashi Miike<br />

NR · Act/Dra/Cri<br />

BATTLE OF JANGSARI<br />

Fri, 10/4/19 LTD<br />

C Megan Fox, Kim Myung-Min<br />

D Kyung-taek Kwak<br />

NR · War<br />

OUR SPONSORS<br />

American Cinema Equipment 113<br />

Arts Alliance Media 3<br />

Barco / Cinionic<br />

Inside Front Cover<br />

Before the Movie Cover Flap, 1<br />

The <strong>Boxoffice</strong> Company 8–9, 33, 83, 99<br />

Cardinal Sound 128<br />

The Coca-Cola Company 19<br />

C. Cretors and Company 49<br />

Dolphin Seating 79<br />

Encore Performance Seating<br />

Back Cover<br />

Enpar 117<br />

Fathom Events 27<br />

Fandango 43<br />

Film Expo Group 75<br />

GDC Technology 6–7<br />

Gold Medal <strong>Pro</strong>ducts 21<br />

Golden Link 71<br />

Harkness Screens 11<br />

Irwin Seating 13<br />

LightSpeedDepth Q 128<br />

LTI Lighting 45<br />

Magna-Tech Electronics Co. 121<br />

Moving Image Technology 15<br />

Mobiliario Seating 41<br />

MOC Insurance 5<br />

National CineMedia 25<br />

Omniterm 53<br />

Packaging Concepts Inc. 59<br />

Paradigm Design 115<br />

Paramount Pictures 51<br />

<strong>Pro</strong>motion in Motion 55, 101<br />

QSC 17<br />

Ready Theatre Systems 89<br />

Retriever Software 93<br />

Screenvision Media 61, 103<br />

Sensible Cinema 128<br />

Sonic Equipment 23<br />

Spotlight Cinema Networks 31<br />

Stadium Savers 87<br />

Telescopic Seating Systems<br />

Inside Back Cover<br />

Tivoli 35, 37<br />

Ushio 29<br />

Variety - The Children’s Charity 105<br />

The Walt Disney Company<br />

Cover<br />

XPERI Corporation 39<br />

OCTOBER <strong>2019</strong><br />

127


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USED DIGITAL PROJECTORS, Five complete<br />

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TWO BRAND NEW 3000 watts Christie Xenon<br />

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18 SETS OF USED 35MM AUTOMATED PRO-<br />

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APPROXIMATELY 2,000 SEATS FOR SALE.<br />

MOBILIARIO high-back rockers with cup holders.<br />

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6 PLEX EQUIPMENT PACKAGE. Six complete<br />

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CLASSIC GEM FOR SALE. Tiny, hand-made<br />

storefront arts cinema, 99 seats, in historic<br />

seaside community north of Boston. Ongoing<br />

37 years. <strong>Pro</strong>fitable. Remarkable community<br />

support. Original owners getting old. Contact<br />

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BE READY FOR YOUR NEXT DRIVE-IN OR<br />

OPEN AIR CINEMA EVENT! Used inflatable<br />

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HELP WANTED<br />

TRI STATE THEATRE SUPPLY in Memphis, TN<br />

has openings for experienced Digital Cinema<br />

Techs nationwide. Please send your resume to<br />

include qualifications, certifications and salary<br />

requirements to fred@tristatetheatre.com<br />

THEATRE MANAGEMENT POSITIONS AVAIL-<br />

ABLE Pacific Northwest Theatre Company.<br />

Previous management experience required.<br />

Work weekends, evenings and holidays. Send<br />

resume and salary history to movietheatrejobs@gmail.com<br />

POSITIONS AVAILABLE<br />

The three-screen Stavros Niarchos Foundation<br />

Parkway Film Center in Baltimore is seeking an<br />

OPERATIONS DIRECTOR to oversee all aspects<br />

of running the theater and concessions.<br />

The Film Center, a partnership among the<br />

Maryland Film Festival, Johns Hopkins University<br />

and MICA will open in spring of 2017 and<br />

offer a broad range of the world’s best arthouse,<br />

independent, documentary, and classic<br />

cinema. The full job description and application<br />

instructions are found at mdfilmfest.com/<br />

about-the-festival/jobs.php.<br />

ADVERTISE IN NOVEMBER’S ISSUE OF<br />

RESERVE BY<br />

OCTOBER 21, <strong>2019</strong><br />

MATERIALS BY<br />

OCTOBER 23, <strong>2019</strong><br />

CALL<br />

OR EMAIL<br />

TO BOOK<br />

SPACE TODAY!<br />

SUSAN UHRLASS<br />

SUSAN@BOXOFFICE.COM<br />

310-876-9090<br />

128 OCTOBER <strong>2019</strong>


CLASSIC AD FROM JANUARY 24, 1925


CLASSIC COVER FROM OCTOBER 30, 1978


Went to 11pm show, the lines to the<br />

snack bar were quick. The prices were<br />

not bad. 15.00 for large popcorn and<br />

soda. They serve alcohol. The seats<br />

recline with foot rests and they have a<br />

little table you can put your food on. I<br />

really like this theater.<br />

— Cheryl R.<br />

Galaxy Tucson Customer<br />

COMFORT.<br />

INNOVATION.<br />

DURABILITY.<br />

SERVICE.<br />

Visit us on Social Media!<br />

@EncorePerformanceSeating<br />

encore.palliser.com<br />

Contact us today to discover the benefits<br />

of partnering with Encore!<br />

infoencore@palliser.ca<br />

International: +1-204-396-1136<br />

Canada & USA Toll Free: +1-866-314-2820<br />

Europe: +33 (0) 603 362 173<br />

70 Lexington Park • Winnipeg, MB • R2G 4H2 • Canada

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