Boxoffice Pro - October 2019

chose to utilize a minimum of 50 speakers in our
theaters and had Dolby engineers tune the room.
That truly does immerse you in the movie experience.
No more asking, “What did he say?” or being
blown out by too loud of a setting. The statement
we hear the most is, “I’m spoiled, and I will never
go to another movie theater.”
What is your biggest challenge with the cinema?
(Does anything keep you up at night?)
Everything! Paramount to us is maintaining
a superior customer experience. I cannot control
whether they will like the movie, but I can create
an experience that will build value and satisfaction
to the customer. I grew up in a time when going
to the movies was an event, an experience; you remembered
it even when you did not remember the
movie. That is what we are delivering, and I believe
it is the future of exhibition.
What is your favorite movie, and what concessions/food
would you have while watching it?
Field of Dreams. I lost my dad many years ago,
and I know he can’t come back, but I look forward
to playing a game of catch with him when
we meet again.
There’s nothing better than hot buttery popcorn
and a cold Diet Coke!
OCTOBER 2019
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