Boxoffice Pro - October 2019
The Official Magazine of the National Association of Theatre Owners
The Official Magazine of the National Association of Theatre Owners
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BIG DATA<br />
COURTESY OF NATIONAL CINEMEDIA<br />
ASK THE<br />
AUDIENCE<br />
THE HOTTEST TITLES OF THE<br />
FALL & WINTER MOVIE CALENDAR<br />
WHICH FALL/<br />
WINTER RELEASES<br />
DO MOVIEGOERS<br />
PLAN TO WATCH IN<br />
THEATERS?<br />
Moviegoers ages 55+<br />
chose CATS significantly<br />
more than those<br />
ages 35–54<br />
Moviegoers ages 18–34<br />
chose CHARLIE’S ANGELS<br />
significantly more than those<br />
ages 35–54<br />
Moviegoers ages 18–34 chose<br />
ZOMBIELAND: DOUBLE TAP<br />
significantly more than those<br />
ages 35–54 and 55+<br />
Moviegoers ages 55+<br />
chose FORD V FERRARI<br />
significantly more than those<br />
ages 18–34 and 35–54<br />
KEY INSIGHTS<br />
Statistically Significant<br />
Differences in Viewing<br />
Plans by Age<br />
Moviegoers ages 18–34<br />
chose FROZEN II significantly<br />
more than those<br />
ages 35–54<br />
Moviegoers ages 55+ chose<br />
GEMINI MAN significantly<br />
more than those ages 18–34<br />
and 35–54<br />
84 OCTOBER <strong>2019</strong>
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