Boxoffice Pro - October 2019
The Official Magazine of the National Association of Theatre Owners
The Official Magazine of the National Association of Theatre Owners
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
BIG DATA<br />
FAVORITE FALL/WINTER HOLIDAY FOR MOVIEGOING<br />
AGE GROUP<br />
GENDER<br />
HOLIDAY TOTAL 18-34 35-54 55+ M F<br />
HALLOWEEN 12% 18% 14% 5% 12% 12%<br />
THANKSGIVING 20% 17% 21% 21% 22% 18%<br />
HANUKKAH 1% 0% 1% 2% 1% 0%<br />
CHRISTMAS 36% 32% 32% 46% 38% 34%<br />
NEW YEARS 4% 4% 4% 5% 3% 5%<br />
VALENTINE'S DAY 1% 1% 1% 0% 1% 1%<br />
I DON'T GO TO THE MOVIES ON HOLIDAYS 26% 28% 26% 22% 22% 29%<br />
KEY INSIGHTS<br />
74% of respondents indicated that they go to the movies during a fall or winter holiday,<br />
with the most popular being Christmas.<br />
Statistically Significant Differences:<br />
Moviegoers ages 18–34 and<br />
35–54 chose HALLOWEEN<br />
as their favorite moviegoing<br />
holiday significantly more than<br />
those 55+.<br />
Moviegoers ages 55+ chose<br />
CHRISTMAS as their favorite<br />
moviegoing holiday significantly<br />
more than those ages 18–34<br />
and 35–54.<br />
86 OCTOBER <strong>2019</strong>
Change language