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PUBLISHER<br />
Roger Sholanki<br />
EDITOR<br />
Elizabeth Bromstein<br />
DESIGNER<br />
Shajee Aijazi<br />
Note from the Publisher<br />
What is a spa?<br />
We found ourselves asking this in this month’s issue of <strong>Spa</strong> <strong>Executive</strong> when talking with Trent<br />
Munday of Mandara <strong>Spa</strong> about the future of spas and wellness, specifically tackling the question<br />
of whether spas have to incorporate “wellness.”<br />
“Wellness is a concept the spa industry has latched onto as our latest shiny new thing,” said<br />
Munday, but it’s not something spas have to do. Munday believes that the <strong>Spa</strong> of Tomorrow will<br />
be a multi-functional, multi-disciplinary type of facility -- 20% what it is now (massage, facial, etc.)<br />
and 80% something else, which could be anything. “Maybe a business center or coworking<br />
space in a corporate city hotel,” he said. “Maybe a live, organic restaurant, kitchen, and cultural<br />
center in a remote resort hotel. The 80% is not only different from what we have today, but can<br />
vary dramatically from one spa to another.”<br />
This leads to the question, “What is a spa, anyway?” Munday points out that there is still a<br />
debate over whether a spa has to have water elements to qualify as a “spa.” Mineral rich water<br />
for bathing was once the single defining factor of a spa. Now, we seem to agree that it’s<br />
massages, facials, and other treatments that make a spa a spa. But are you still a spa if you are<br />
largely a business center that offers massages and facials? Munday says, “Why not?”<br />
What do you say? What do you think makes a spa? It’s worth thinking about as our industry<br />
moves into this future where anything is possible, and exploring where we can take our<br />
businesses. There may be no right answer. But it’s a great place to start.<br />
<strong>Spa</strong> <strong>Executive</strong><br />
The online magazine for <strong>Spa</strong><br />
<strong>Executive</strong>s, featuring news<br />
and exclusive interviews.<br />
Roger Sholanki,<br />
CEO<br />
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