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HOW TO GET YOUR<br />
SPA IN THE MEDIA<br />
BY CHRISTINA DAVES<br />
As a spa owner or manager, getting customers in the door is one of the most important aspects of your business.<br />
Advertising is one option, but that can get expensive. Have you ever considered pitching the media? There is no faster,<br />
more effective way to expose your business to thousands, hundreds of thousands, even millions of potential customers<br />
and the best part: it’s free.<br />
Here’s how to get your spa in the media<br />
People tend to be afraid of the media. They think it’s an exclusive club that only certain people are allowed to join. It is<br />
important to remember that media today is 24/7/365 so journalists need our story ideas. The key is creating good,<br />
newsworthy stories that will benefit that journalist’s specific audience. Take the time to do your homework and learn<br />
what type of story fits in the format of a particular media outlet.<br />
Marketing<br />
<strong>Spa</strong> <strong>Executive</strong> | 08