Spa Executive | Issue 11 | October 2019

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PUBLISHER Roger Sholanki EDITOR Elizabeth Bromstein DESIGNER Shajee Aijazi Note from the Publisher What is a spa? We found ourselves asking this in this month’s issue of Spa Executive when talking with Trent Munday of Mandara Spa about the future of spas and wellness, specifically tackling the question of whether spas have to incorporate “wellness.” “Wellness is a concept the spa industry has latched onto as our latest shiny new thing,” said Munday, but it’s not something spas have to do. Munday believes that the Spa of Tomorrow will be a multi-functional, multi-disciplinary type of facility -- 20% what it is now (massage, facial, etc.) and 80% something else, which could be anything. “Maybe a business center or coworking space in a corporate city hotel,” he said. “Maybe a live, organic restaurant, kitchen, and cultural center in a remote resort hotel. The 80% is not only different from what we have today, but can vary dramatically from one spa to another.” This leads to the question, “What is a spa, anyway?” Munday points out that there is still a debate over whether a spa has to have water elements to qualify as a “spa.” Mineral rich water for bathing was once the single defining factor of a spa. Now, we seem to agree that it’s massages, facials, and other treatments that make a spa a spa. But are you still a spa if you are largely a business center that offers massages and facials? Munday says, “Why not?” What do you say? What do you think makes a spa? It’s worth thinking about as our industry moves into this future where anything is possible, and exploring where we can take our businesses. There may be no right answer. But it’s a great place to start. Spa Executive The online magazine for Spa Executives, featuring news and exclusive interviews. Roger Sholanki, CEO Book4Time
Contents October 2019 Volume 11 3 NEWS Study finds optimism may be the secret to longevity 3 4 6 TRENDS Bakuchiol: a gentler alternative to retinol MANAGEMENT How to spot the toxic employee poisoning your spa workplace 8 MARKETING How to get your spa in the media 10 BUSINESS How to improve your online reputation 15 12 15 GROWTH Look inside the Albamhor Spa at Scotland’s Fife Arms Hotel SPOTLIGHT Trent Munday on the Spa of Tomorrow and why spas don’t have to do “wellness” 19 TECHNOLOGY Should your spa be a technology free space? 20 FEATURE Signs of skin cancer spa therapists should watch for 8 12
Page 1: ISSUE #11 OCTOBER 2019 SPA EXECUTIV
Page 5 and 6: BAKUCHIOL A GENTLER ALTERNATIVE TO
Page 7 and 8: HOW TO SPOT THE TOXIC EMPLOYEE POIS
Page 9 and 10: HOW TO GET YOUR SPA IN THE MEDIA BY
Page 11 and 12: HOW TO IMPROVE YOUR ONLINE REPUTATI
Page 13 and 14: Look inside the Albamhor Spa at Sco
Page 15 and 16: Spa Executive FOR LEADERS IN THE BU
Page 17 and 18: TRENT MUNDAY The Spa of Tomorrow an
Page 19 and 20: With that context in mind, the spa
Page 21 and 22: Signs of skin cancer spa therapists
Page 23: own may be first signs of melanoma,

Spa Executive | Issue 11 | October 2019

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