VBJ-November19-Online

VOLUME 30, NUMBER 11 

And... 

Putting Profit First 

Holiday Gift Guide 

Do You Believe? All Aboard 

THE POLAR EXPRESS Train 

Ride 

Temecula’s 30th 

Anniversary 

Community 

Celebration 

page 27 

NOVEMBER 2019 

Santa’s Electric 

Light Parade Entry 

Applications 

available Now 

page 27 

by Craig Davis 

Rotary Club of Temecula 

Holiday Boxes 

“Service Above Self” 

Thanksgiving and Christmas is approaching, and the Rotary Club of Temecula is 

preparing for our Annual Holiday Boxes Signature Event. We receive a list of families in 

need from our local schools, police/fire agencies, and non-profits throughout the Temecula 

Valley and the list has grown each year. 

SEE PAGE 13 

Murrieta Welcomes 

NEw Council Member 

Gene Wunderlich 

SEE PAGE 23 

Financial Accounting Services, Inc. 

Receives 

‘2019 Best of Temecula Award’ 

Financial Accounting Services, 

Inc. has been selected 

for the ‘2019 Best of Temecula 

Award’ in the Accounting Firm 

category by the Temecula Award 

Program. 

Each year, the Temecula 

Award Program identifies companies 

that we believe have 

achieved exceptional marketing 

success in their local community 

and business category. These are 

local companies that enhance the 

positive image of small business 

through service to their customers 

and our community. 

SEE PAGE 1 

SEE PAGE 25 

City of Murrieta to Host 

17th Annual 

Veterans Day Parade 

On November 11th, the City of Murrieta will host the 17th Annual 

Veterans Day Parade in recognition of its hometown heroes and all 

of the men and women who have fought for this nation’s freedom. 

SEE PAGE 16 

Temecula Man of Music: 

Offering 

Christmas Specials 

COMMUNITY 6 

Elsinore Valley Municipal 

Water District Selects New 

General Manager 

8 

COMMUNITY 

Lawrence Potter 

Insurance Agency Opens 

COMMUNITY 

16

www.TheValleyBusinessJournal.com 

THE VALLEY BUSINESS JOURNAL 

2 November 2019

November 2019 



3


4 www.TheValleyBusinessJournal.com 

November 2019 

Murrieta CITY HALL 

Becomes Designated 

Passport Acceptance Facility 

Preparing to travel out of the Country? 

The City of Murrieta wants to make 

your life a little easier. Effective October 

1st, the Murrieta City Clerk’s Office is 

accepting passport applications during 

regular City Hall office hours. Photos 

are also available. No appointment is 

necessary, and the process should take 

about 15-20 minutes for forms, fees 

and photos. Applicants will receive 

their passport by mail from the State in 

four-six weeks, or two-three weeks with 

expedited processing. 

“We’re always looking for ways we 

can leverage staff and facilities to serve 

the community,” explains Murrieta City 

Clerk, Stephanie Smith. “By supporting 

residents through the passport process, 

we can help applicants make sure they 

are filling out the right forms correctly 

and address any questions or concerns. 

This will reduce rejections and speed 

up the process. Our goal is to make the 

passport experience quick and stressfree.” 

Smith adds that a big benefit is 

getting to work face-to-face with the 

residents she serves. 

Prior to visiting City Hall, applicants 

are encouraged to stop by the 

City’s Passport Page at www.murrietaca. 

gov/passports. This webpage includes 

important details on State requirements 

for identification, local and State passport 

fees and special rules for children. 

It also provides links to new passport 

and renewal forms for those who chose 

to complete their documents at home 

and bring them to City Hall. 

City Hall hours are 7:30 a.m. to 5:30 

p.m. Monday through Thursday and 8 

a.m. to 4:30 p.m. alternate Fridays. Visit 

the City’s website at www.murrietaca. 

gov or call 951-304-2489 for additional 

information. 

In this issue: 

Rotary Club of Temecula Holiday Boxes “Service Above Self” 1 

Murrieta Welcomes New Council Member Gene Wunderlich 1 

Financial Accounting Services, Inc. Receives Award’1 

City of Murrieta to Host 17th Annual Veterans Day Parade 1 

Community 4-11 

Understanding the Risk of Hiring Private Caregivers 9 

Why is Tax Planning Important? 10 

Putting Profit First 12 

SMART Goal Setting 12 

“Giving Tuesday 2019” - How to Participate with Your Estate Plan 15 

Lawrence Potter Insurance Agency Opens 16 

Leading with Gratitude 18 

Major Road Improvements Coming to City of Murrieta 19 

Andy’s Glass Is Your Trusted Window and Glass Expert 19 

Cataracts 21 

Holiday Gift Guide – Save, Spend, and Splurge 22 

Temecula Valley Hospita First in California to Bring Applied 

Artificial Intelligence to Stroke Care 25 

Uncertainty 24 

Microsoft Windows 7 - End of Life Series 24 

Arts, Dining and Entertainment 26-31

November 2019 



5



November 2019 

Temecula Man of Music 

Offering 

Christmas Specials 


www.facebook/ 

thevalleybusinessjournal 

For questions, comments, or story ideas, please 

e-mail publishertvbj@verizon.net or 

call (951) 461-0400. 

All about music is an understatement 

concerning Kenneth Rice, the owner/ 

operator of The Little Shop of Horns 

in Temecula for over 20 years and with 

Christmas coming, consider giving the 

gift of music. 

When his shop first opened, Ken had 

just completed many years of extensive 

repair training from Manny Gavriolov at 

the Horn Connection in Hollywood Ca. 

where world famous horn players are 

still clients to this day. Ken said “ No 

longer just horns, we now offer weekly, 

or monthly music lessons for all ages on 

wind instruments, guitar, piano, drums, 

violin and voice. My shop is also best 

known for GUARANTEED repairs and 

complete overhauls, American made 

sales, consignments, and even month to 

month rentals, for those who are just not 

sure about music, but usually are sure 

after their first try. “ 

He Always offers One on One professional 

service and especially loves to 

find older instruments and bring them 

back to life, many of which are donated 

to his business. The quaint shop walls 

Waves Project Welcomes 

Kristi Piatkowski 

The WAVES Project of Temecula is 

proud to announce the addition of Kristi 

Piatkowski to our staff effective October 

21st. Kristi will take the helm of all 

fundraising and donor relations for our 

programs serving wounded American 

veterans. 

Kristi has extensive experience 

working for more than eighteen years 

in the Non-Profit sector including coordinating 

programs, managing corporate 

and foundation relations and over four 

years as Director of Development for a 

local non-profit organization. 

WAVES Project President, Steve 

Rubin says “I’m very pleased to add 

Kristi to our staff of dedicated individuals 

working to provide services for our 

wounded warriors. We are confident her 

are covered with personally autographed 

GREAT entertainers that Ken has worked 

with as a musician, and repair man. Also 

displayed are his 3 inductions into The 

Rock and Roll Hall of Fame certificates. 

He is extremely proud of many of his 

past students who are now professional 

players, college professors of music, 

and some who even bring their children 

to him for lessons. Many attend his live 

performances and are invited to “Sit In” 

with him because when the shop closes, 

nightly his music life is usually just 

beginning. “I am rejuvenated by being 

blessed to perform live at so many wonderful 

venues and private party events 

either as a single or with full band.” 

While entertaining weekly, Ken Rice 

proudly wears one of his three Presidential 

Citation pins. Although he loves to 

perform his “original music” the audience 

will be dancing and listening to him 

sing and play everything from Sinatra to 

current day hits. 

By visiting his web site or his beloved 

Temecula shop, one will see the 

greats Ken has performed with or opened 

for around the globe like the O’Jays, 

Temptations, Gloria Gaynor, Little 

Richard, Ella Fitzgerald, to name just a 

few. Although he calls himself “Simply 

Sax” his students respectfully call him 

“Mr. Kenny” justifiably so. 

Ken’s phone #951-694-5554. His email 

is kricemusic@aol.com and may have 

some great oneline quotes from his 

clients. Also, email can it be written 

by “lenoresmusic@aol.com” The Little 

Shop of Horns is Located at 27780 Jefferson 

St. Temecula. 

as Director of Development 

efforts will enable us to take care of our 

backlog of more than 100 veterans who 

are waiting to take part in our programs.” 

Please join us in welcoming Kristi to 

our team. She can be reached by email 

at kristi@wavesproject.com. 

The WAVES Project is a 501(c)3 

non-profit organization, established to 

provide an opportunity for American 

Veterans with service-connected disabilities 

and their families to experience 

SCUBA diving. SCUBA diving can 

help the wounded veteran by promoting 

independence and self-confidence in 

many ways. The WAVES Project Motto 

is: RECOVER - Through Adventure, 

DISCOVER - Our Underwater World, 

REBUILD - Families & Relationships. 

For more information on The 

WAVES Project please visit www. 

wavesproject.org 

EDITOR/PUBLISHER/CEO 

Linda Wunderlich 

Email: publishertvbj@verizon.net 

ADVERTISING SALES INFORMATION 

(951) 461-0400 

CREATIVE DIRECTOR 

Helen M. Ryan 

VP OF DISTRIBUTION 

Dane Wunderlich 

STAFF WRITERS/ 

CONTRIBUTING WRITERS 

Gene Wunderlich 

Ted Saul 

Helen M. Ryan 

Stefani Laszko 

Nicole Albrecht 

Julie Ngo 

Tom Plant 

Esther Phahla 

Dr. Dennis Petersen 

Steve Amante 

Monique deGroot 

Andrea Shoup 

Gloria Wolnick 

Dr. Drake Levasheff, PhD 

Mort J. Grabel, Esq. 

John & Christine Hamby 

Brian Connors 

Tristin Collopy 

Dr. Pat Utnehmer 

CONTRIBUTING PHOTOGRAPHERS 

Cy Rathbun 

Todd Montgomery 

Tom Plant 

Pat Benter 

Criteria for Submitting Articles: 

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their articles will be given first priority. Other 

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photo of the writer is appropriate. 

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publisher. 

5. Send completed articles by e-mail to: 

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6. Article and advertising deadlines are the 15th 

of each month for the next issue. 

The Valley Business Journal is a California Corporation. 

All rights reserved. Reproduction in any form, in whole or 

in part, without the written permission of the Publisher 

is prohibited. The publication is published monthly. The 

opinions and views expressed in these pages are those 

of the writer or person interviewed and not necessarily 

those of The Valley Business Journal. The Valley Business 

Journal hereby expressly limits its liability resulting 

from any and all misprints, errors and/or inaccuracies 

any advertisement or editorial may contain, to the 

credit of the specific advertising payment and/or the 

running of a corrected advertisement or editorial 

correction notice.

November 2019 



7



November 2019 

Broken Promises 

by Assemblymember Marie Waldron 

The Senate Bill 1 gas tax increase 

promised to fix our crumbling highways 

and roads. That promise was 

short-lived. 

Last month, Governor Newsom 

issued an Executive Order redirecting 

the state’s $5 billion annual transportation 

funds from highway/road 

repairs toward reducing congestion 

via “strategies designed to encourage 

people to shift from cars to other 

modes of transportation” including 

mass transit, walking and biking, 

the governor’s executive order said. 

The order also calls for $61 million 

to be “held in reserve for priority rail 

projects.” Read more here: https://bit. 

ly/2MCu0QM 

This is in addition to the billions 

of dollars which have continued to be 

diverted from the transportation fund 

since 2010 - no wonder our traffic 

congestion is as bad as it is! If the 

funds collected to upgrade our roadways 

had been used for that purpose, 

we would not need to keep increasing 

taxes. In fact, we would have more 

than enough. 

The SB1 gas tax did not plan to 

add one freeway mile to reduce congestion, 

but it did commit to repair our 

local roads and highways, and support 

parks and boats. Now, even that is 

uncertain thanks to the Governor’s 

Executive Order. 

Mass transit systems should be 

expanded, but not at the expense of 

highways that serve the vast majority 

of travelers. In our own region, over 

95% of the people use our highways, 

but in recent years, two-thirds of local 

transportation spending has gone to 

mass transit projects which are used 

by less than 5% of the population. 

For decades to come, Californians 

will continue to rely on the state’s 

highway system to keep people, 

products and produce flowing. Our 

way of life and economic well-being 

depend on a well-maintained highway 

system. Promises made to voters must 

be promises kept. 

Assembly Republican Leader Marie 

Waldron, R-Escondido, represents 

the 75th Assembly District in the California 

Legislature, which includes the 

communities of Bonsall, Escondido, 

Fallbrook, Hidden Meadows, Pala, 

Palomar Mountain, Pauma Valley, 

Rainbow, San Marcos, Temecula, 

Valley Center and Vista. 

Elsinore Valley Municipal Water District 

Selects New General Manager 

The Elsinore Valley Municipal Water 

District (EVMWD) Board of Directors 

recently announced the selection of a 

new general manger. Greg Thomas joins 

EVMWD as a seasoned leader specializing 

in engineering, construction, operations 

and maintenance. 

Thomas most recently served as the 

general manager for the Rincon Del Diablo 

Municipal Water District (RDDM- 

WD). RDDMWD serves parts of the city 

of Escondido as well as unincorporated 

Escondido and portions of San Marcos 

and Vista. Under Thomas’ leadership, 

the RDDMWD received the prestigious 

“2014 Recycled Water Agency of the 

Year” honor. 

“We are pleased to have Greg as part 

of the EVMWD team,” said Andy Morris, 

president of the board of directors. “His 

many years of experience, knowledge 

and proven leadership will enhance the 

District’s commitment to innovative 

approaches to sustaining water resources 

and providing excellent service.” 

In his new position Thomas will 

report to the water district’s board of 

directors. He will be responsible for 

implementing board directives, assuring 

compliance with EVMWD policies, 

overseeing projects to ensure water security 

and reliability, and developing and 

implementing EVMWD’s business plan. 

Thomas earned a bachelor’s degree 

in Mechanical Engineering Technology 

from Purdue University (Indiana) 

and a master’s degree in Business and 

Management from Webster University 

(Missouri). He served 22 years with the 

U.S. Marine Corps, leading several civil 

and water related projects. His last position 

with the Marine Corps was as the 

facility maintenance officer for Marine 

Corps Base Camp Pendleton where he 

was responsible for all buildings, roads, 

water, sewer, gas and electric. After his 

military retirement, he served as an engineering 

and construction consultant in 

the private sector. 

Thomas currently teaches a leadership 

in water management course at 

California State University San Marcos. 

He also serves on the school’s Advisory 

Board of the Certificate in Water Management 

and Leadership Program. 

For decades to come, Californians will 

continue to rely on the state’s highway 

system to keep people, products and 

produce flowing.

November 2019 

Understanding the Risk of Hiring Private 

Caregivers 

by John & Christine Hamby 



9 

Most seniors prefer to remain in 

their own home for as long as possible. 

For many, this means eventually needing 

to hire a caregiver to assist with day-today 

needs. There are two main ways to 

hire a caregiver. You can hire a private 

or independent caregiver yourself or go 

through a home care agency. 

While it often seems less expensive, 

hiring a private in-home caregiver can be 

a challenge and may have legal implications 

for the employer. But knowing the 

risks and responsibilities can help protect 

you and provide peace of mind. 

Some of the most important factors 

to consider when hiring a private caregiver 

are the additional costs associated with 

conducting background checks, meeting 

tax obligations, legal compliance, and obtaining 

the required insurance coverage 

to protect your personal assets. 

Background checks. When hiring a 

private caregiver, you should conduct 

your own background checks. Verifying 

the potential caregiver’s references is 

also critical when making hiring decisions. 

If you hire a caregiver through an 

agency, they will handle the background 

and criminal checks, as well as contact 

references during the hiring process. 

Some agencies also require drug screenings, 

which can add a layer of protection 

for you. 

Payroll and taxes. If you hire a private 

caregiver, you become the employer. 

This means you will need to handle the 

payroll and follow all tax laws, as well as 

be familiar with paying minimum wage 

and overtime. You also need to consider 

what taxes need to be withheld, including 

social security and unemployment. 

When a home care agency is in place, 

the company takes responsibility for all 

payroll and taxes, including regular and 

overtime pay. 

Insurance coverage. Independent 

caregivers typically don’t carry professional 

liability insurance, and you must 

consider what you would do in the case 

of theft, abuse or exploitation. There are 

risks to seniors and/or their caregivers 

that can include physical, emotional, 

medical and financial abuse or neglect. 

You may need protection in the event of 

illegal actions or accusations. 

If there is no Workers’ Compensation 

Insurance and your independent caregiver 

were to get injured while working in 

your home, you may be responsible for 

their medical expenses and paying their 

lost wages until they can return to work. 

If an accident were to happen in 

your home, the private caregiver can sue 

you; if you were abused or mistreated in 

any way, you could sue your caregiver. 

The difference is, the caregiver can take 

advantage of all your assets as a homeowner, 

whereas you can only sue for the 

assets of your private caregiver which 

may not be sufficient to cover the loss. 

If you hire a caregiver through a 

home care agency, the agency will have 

professional liability insurance and will 

manage claims for worker’s compensation. 

Accusations of abuse, exploitation 

or neglect are also handled by the agency. 

Hiring an agency that does thorough 

background checks, drug testing, and 

personal interviews mitigates risk. 

In closing. There are many variables 

to consider when faced with the question 

of whether to hire an independent or 

private caregiver or to use a home care 

agency. Many people underestimate the 

time, stress, risks and responsibilities of 

hiring and managing private caregivers. 

Just know that you should be prepared 

for all possible scenarios. 

If you chose to hire a private caregiver, 

please protect yourself. Needing help 

in the comfort of your home shouldn’t be 

another worry on your plate, it should 

provide piece of mind. If you chose to 

hire from an agency, FirstLight Home 

Care can help. At FirstLight Home 

Care, all are caregivers are background 

checked, drug tested, trained, bonded 

and fully insured. No caregiver is ever 

assigned without a personal introduction. 

All are required to participate in ongoing 

training courses, and our Field Supervisor 

visits regularly to ensure customer 

satisfaction and compliance with all 

regulatory requirements. 

This article is provided by John and 

Christine Hamby Owner, FirstLight 

Home Care of Temecula serving the 

Temecula Valley. For more information, 

visit us online at www.temecula.First- 

LightHomeCare.com or call us at (951) 

395-0821.



November 2019 

Why is Tax Planning Important? 

FINANCIAL 

by Esther Phahla, 

CPA, CTS, MST 

With the end of tax preparation season 

for calendar businesses and individuals, 

you either complied and filed by the 

September 15 and October 15 Extension 

deadline or are delinquent, regardless 

of your choice, the common discussion 

during this period has been: “How did the 

new tax laws affect you?” Some people 

had favorable results, and some did not. 

How can you avoid the same unfavorable 

results for 2019 come Tax season 2020? 

Tax Planning! Without planning ahead 

there is no way to find out which side 

you will be on. 

For many taxpayers tax planning will 

be something new as they are used to 

talking to their Tax Professional between 

January and April only to drop off their 

tax documents and file their tax returns 

to receive a refund or pay the tax due. 

That’s recording history and not much 

can be done after that year is over. 

What is Tax Planning? It is an art 

of arranging your financial affairs and 

defers taxes through taking advantage of 

beneficial tax-law provisions, increasing 

and accelerating tax deductions, and tax 

credits. It is maximizing the use of all 

applicable tax breaks available under the 

Internal Revenue Code. Therefore, tax 

planning helps you determine what you 

should do today, when you should do it 

and how you should do it. This may result 

in substantial tax savings. 

Tax is a kind of cost and reduction 

of cost increases profitability. The best 

strategy is to time your income so that it 

will be taxed at a lower rate and to time 

your deductible expenses so that they are 

claimed in years when you are in a higher 

tax bracket. 

Your most direct control over your 

tax bracket rests in your ability to control 

the timing of your income and deductible 

expenses. However, you should also be 

aware of more indirect factors that can 

change your tax bracket from one year 

to the next. Such as: 

• Filing Status. For married couples, the 

filing choices are “married filing jointly” 

and “married filing separately”. A single 

person generally selects “single” filing 

status. However, a single person who 

“ 

lives with and provides support for a 

dependent may file as “head-of-household”. 

• Income level. The biggest variable determining 

your marginal tax rate is your 

income level. Big changes in income 

from last year to this year may warrant 

several tax planning opportunities. Marriage 

and divorce often have a drastic effect 

on your income level. Other factors 

are: Whether you are a W2 employee; a 

business owner (what type of entity you 

are operating your business? are you an 

independent contractor, S corporation, 

C corporation, Limited Liability Company, 

Partnership, etc.) and the types 

of investments you are investing in, are 

they short-term or long term? 

There are several ways of Tax 

Planning: 

• Short-term Planning: This is planning 

executed at the end of the income year 

to reduce taxable income in a legal way. 

Suppose, at the end of the year, you 

discover that your taxes have been too 

high in comparison with last year, you 

can make proper arrangements to get 

them reduced before the end of the year 

through tax planning. It does not involve 

a long-term commitment, but results in 

substantial tax savings. 

• Long-term Planning: A planning done 

at the beginning of the income year to be 

followed for several years. This planning 

will not pay off immediately but is likely 

to help in the long run. 

• Permissive tax Planning: This planning 

takes advantage of different incentives 

and tax deductions. 

• Purposive Tax Planning: This is 

planning with a specific purpose to ensure 

availability of maximum benefits 

through a correct selection of investments, 

or replacement of assets, varying 

residential status and diversifying business 

activities and income. 

There is a plan for everyone in making 

use of all the beneficial provisions in 

the tax law. Failing to Plan is planning 

to fail. When you plan, you are better 

prepared. 

Esther Phahla is a Certified Public 

Accountant and Certified Tax Strategist 

in Temecula. She is the Best- Selling 

Author of a tax planning books: “Why 

Didn’t My CPA Tell Me That” and “10 

Most Expensive Tax Mistakes That Cost 

Business Owners Thousands”. She also 

holds a Masters of Science in Taxation. 

She can be reached at (951) 514-2652 or 

visit www.estherphahlacpa.com 

How can you avoid the same unfavorable 

results for 2019 come Tax season 2020? 

Tax Planning! Without planning ahead 

there is no way to find out which side you 

will be on.

November 2019 



11 

Do You Believe? All Aboard THE POLAR EXPRESS Train Ride in Perris, CA! 

Magical Experience Comes to Southern 

California for the First Time This 

Holiday Season. It’s officially fall, and 

Rail Events Productions and the Southern 

California Railway Museum are 

celebrating by announcing that the THE 

POLAR EXPRESS Train Ride is coming 

to Southern California for the first 

time! Based on popular demand, guests 

will have two locations to choose from 

in Perris, CA (Inland Empire) and Fillmore, 

CA (Ventura County). Departures 

from the Southern California Railway 

Museum in Perris will begin Nov. 30 

and continue select dates through Dec. 

29. Tickets are on sale now at www. 

socalthepolarexpressride.com and guests 

are encouraged to book early as popular 

dates and times will sell out. 

In partnership with Warner Bros. 

Consumer Products, the magical story 

comes to life when the train departs for 

a round-trip journey to the North Pole led 

by a cast of professional actors. Set to the 

sounds of the motion picture soundtrack, 

passengers will relive the magic of the 

classic story as they are whisked away 

on THE POLAR EXPRESS for a magical 

one-hour trip to meet Santa. Once 

on board, car hosts will work their way 

through the coach and punch golden tickets 

before hot chocolate and a delicious 

cookie are served by dancing chefs. Passengers 

then read along with the classic 

children’s book, The Polar Express, by 

Chris Van Allsburg. Santa and his helpers 

board the train to greet passengers 

and each guest is given the first gift of 

Christmas. During the trip, characters on 

each car lead fantastic onboard entertainment 

– just like in the film! Each guest 

will take home a keepsake sleigh bell 

and souvenir golden ticket in addition 

to the wonderful memories made on this 

magical trip. Families are encouraged to 

wear their pajamas for the ride! 

The journey begins Nov. 30 and runs 

through Dec. 29 in Perris, CA (Inland 

Empire) and Nov. 14 through Dec. 29 in 

Fillmore, CA (Ventura County). Exact 

dates, fares, and times are available by 

visiting www.socalthepolarexpressride. 

com. Ticket prices range from $40 to $85, 

depending on the date, time, and location, 

and class of service. 

Credentialed press members and 

influencers covering the event are welcome 

to complimentary tickets during 

dress rehearsals and opening weekend. 

Please contact jryan@raileventsinc.com 

to reserve tickets for your group if you 

qualify. Images and video of THE PO- 

LAR EXPRESS Train Ride: https:// 

spaces.hightail.com/space/xmx9ErCrmQ 

About THE POLAR EXPRESS 

Train Ride - Official THE POLAR 

EXPRESS Train Rides are licensed 

by Rail Events Inc. on behalf of Warner 

Bros. Consumer Products, Inc. Since 

2007, Rail Events Inc. has held exclusive 

license to operate THE POLAR EX- 

PRESS Train Rides in the US, Canada, 

and the United Kingdom. 

About THE POLAR EXPRESS 

Book 

THE POLAR EXPRESS film is 

based on Chris Van Allsburg’s classic 

Christmas picture book, which tells 

the story of a boy who takes a magical 

Christmas Eve train ride to the North Pole 

to receive a special gift from Santa. First 

published by the Houghton Mifflin Company 

in 1985, The Polar Express became 

an instant family favorite and has sold 

more than 12 million copies worldwide. 

In 1986 it won the prestigious Caldecott 

Medal for Illustration. 

About Warner Bros. Consumer Products 

- Warner Bros. Consumer Products 

(WBCP), a Warner Bros. Entertainment 

Company, extends the Studio’s powerful 

portfolio of entertainment brands 

and franchises into the lives of fans 

around the world. WBCP partners with 

best-in-class licensees globally on an 

award-winning range of toys, fashion, 

home décor, and publishing inspired by 

franchises and properties such as DC, 

the Wizarding World, Looney Tunes, and 

Hanna-Barbera. 

The division’s successful global 

themed entertainment business includes 

groundbreaking experiences such as The 

Wizarding World of Harry Potter and 

Warner Bros. World Abu Dhabi. With 

innovative global licensing and merchandising 

programs, retail initiatives, 

promotional partnerships and themed 

experiences, WBCP is one of the leading 

licensing and retail merchandising 

organizations in the world. 

About Rail Events Inc. 

Rail Events Inc. is the industry leader 

in rail-related special events management. 

In 2018, the company licensed 

events that hosted over one million 

guests at 50 partner railroads in the US, 

Canada, and the UK. Rail Events Inc. 

and Rail Events Productions are wholly 

owned subsidiaries of American Heritage 

Railways, which is the premier operator 

of heritage railroads in the United States. 

About the Southern California Railway 

Museum 

The Southern California Railway 

Museum is a non-profit organization 

located at 2201 “A” Street, Perris, 

California, 92570. It is home to vast a 

collection of historic and vintage railway 

equipment and artifacts. The 100-acre 

campus is home to many annual events. 

Memberships are available as well as 

volunteer opportunities. For more information, 

visit, www.oerm.org or call 

(951) 943-3020. 

THE POLAR EXPRESS and all 

related characters and elements © & 

Warner Bros. Entertainment Inc. (s19) 

Based on THE POLAR EXPRESS 

book and characters © & 1985 by 

Chris Van Allsburg. Used by permission 

of Houghton Mifflin Company. All rights 

reserved.



November 2019 

Putting Profit First 

FINANCIAL 

Presented by 

Nicole Albrecht 

Many entrepreneurs try to force 

themselves to become better at accounting 

and to become more disciplined 

in their fiscal management by pure 

willpower. But much like a muscle, 

willpower can be drained. And in a moment 

of financial stress, or bigger than 

expected expenses, the entrepreneur will 

break their own fiscal rules and spend 

the money they have. 

The Profit First principle does not 

try to change your habits, because that 

is nearly impossible. Profit First works 

with your existing habits. By first allocating 

money to different accounts, 

and then removing the temptation to 

“borrow” from yourself, your business 

will become fiscally strong and you will 

benefit from regular profit distributions. 

The Profit First Formula 

The GAAP (Generally Accepted 

Accounting Principles) formula for 

determining a business’s profit is Sales 

– Expenses = Profit. It is simple, logical, 

and clear. Unfortunately, it’s a lie. 

The formula, while logically accurate, 

does not account for human behavior. 

In the GAAP formula, profit is a left 

over, a final consideration, something 

that is hopefully a nice surprise at the 

end of the year. Alas, the profit is rarely 

there, and the business continues with 

check to check survival. 

Sales – Expenses = Profit 

Sales – Profit = Expenses 

With Profit First, you flip the formula 

to Sales – Profit = Expenses. 

Logically, the math is the same, but from 

the standpoint of the entrepreneur’s behavior 

it is radically different. 

With Profit First, you take a predetermined 

percentage of profit from every 

sale, and only the remainder is available 

for expenses. 

If you would like to schedule your profit 

first consultation, give Nicole Albrecht 

at Financial Accounting Services a call 

at (951) 719-1515. We look forward to 

working with you! 

SMART Goal Setting 

Developing goals is a key step to 

succeeding in business and personal life. 

While even bad goals are better than 

nothing, a tried and proven methodology 

is found in the acronym SMART. Let’s 

walk down through the letters. 

“S” = Specific. State what you want 

to accomplish by setting this goal. Use 

action words such as build, obtain and 

increase. This ensures someone reading 

the goal will know exactly what the outcome 

is to be. 

“M” = Measurable. Define milestones 

to show progress being made 

towards reaching the goal. Quantifying 

is the key and may include a percentage 

increase, dollar figure or count of new 

customers. 

“A” = Achievable. Step back and 

ask yourself if the goal is reasonable. Is 

it something that can done within the 

desired timeframe? Keep in mind that 

stretch goals are good as long as there is 

realistic hope they can be reached. Ask 

questions like will the market support 

your growth and how is the competitive 

outlook? Is there time in your schedule 

to work towards the goal? 

“R” = Relevant. Does it align with 

your overall objectives? A goal set to 

enroll and complete a particular class is 

good but if it doesn’t pertain to your degree 

program or career, it may not make 

sense at the time. 

“T” = Time bound. When is this 

goal to be realized? Deadlines need to 

be reasonable and specific. “Sometime 

next year” is probably not a motivating 

date but “by the beginning of the second 

quarter” eliminates ambiguity. 

Take this goal: Find another job that 

pays more money. Contrast it with a 

SMART goal. Within four months, be 

promoted to regional director with a pay 

increase of at least 20% over my current 

salary. The second clearly states what is 

to be accomplished, by when and the desired 

outcome. Relevancy does assume 

jobs are available in the geographical 

area. Complete success will be evident 

when the 20% salary increase is reached. 

One more example. A goal is set to 

increase online sales traffic. An admirable 

objective but for the best chance to 

reach this desired growth, it can be made 

SMART by expanding it to - increase online 

sales traffic to the company website 

by 30% month over month for the next 

3 quarters. Assumptions are that there 

is sufficient demand for product and the 

company can manage the growth. 

Ted Saul is a business coach that assists 

with Business Plans and Project Management. 

He holds a master certificate in 

project management and has earned his 

MBA from Regis University. Ted can be 

reached on LinkedIn, TedS787 on Twitter 

or emailing tedsaulbiz@gmail.com. 

by 

by 

Ted Saul, 

Steve Fillingim 

Sr. Staff Writer

November 2019 

Rotary Club of Temecula Holiday Boxes 

CONTINUED FROM PAGE 1 



13 

Thanksgiving and Christmas is approaching, 

and the Rotary Club of Temecula 

is preparing for our Annual Holiday 

Boxes Signature Event. We receive a list 

of families in need from our local schools, 

police/fire agencies, and non-profits 

throughout the Temecula Valley and 

the list has grown each year. Our club 

delivered Thanksgiving meals with all 

the fixings to 275 families in 2018 and 

I wouldn’t be surprised if the numbers 

are higher in 2019. Many of the same 

families with children that we support 

during Thanksgiving remain on our list 

for Christmas. This past year, nearly 380 

kids received toys and/or gift certificates 

from our Rotary Club. 

Our local schools begin collecting 

canned and boxed foods towards the end 

of October through approximately 10 

days prior to Thanksgiving. A group of 

Rotarians (Rotary Club Members) pick up 

the donations from various schools and 

non-profit locations around our city and 

bring them to our temporary warehouse. 

We generally sort all the food on Saturday 

prior to Thanksgiving, pack the boxes on 

Monday evening, and deliver the boxes 

on Tuesday morning, two days before 

Thanksgiving. 

We start the collection process for our 

Christmas Families in early December. 

Many of the same local schools, police/ 

fire agencies, and non-profits step up and 

collect toys and gift cards for our local 

kids. Again, Rotarians pick up the toys 

from numerous locations in Temecula 

and deliver them to our warehouse. The 

toys are sorted based on age and gender 

of the children and are packed the evening 

prior to delivery. Christmas deliveries are 

generally 5-7 days prior to the 25th. 

If you’re interested in learning more 

about our Holiday Box Program that 

long-time Rotarian and local resident, Bob 

Brown implemented over twenty years 

ago, please feel free to contact Craig Davis 

at 951-699-1776 or send Scott Davis an 

email to scott@themortgagehouse.com. If 

you’d like additional information regarding 

Rotary International and the Rotary 

Club of Temecula, please contact our 

Membership Director, Tena Caracciolo at 

tena@insallstars.com. You can also visit 

our website at rotarycluboftemecula.com 

or our Facebook page at facebook.com/ 

temecularotary to learn about how we 

support the community. We have several 

avenues of service to choose from, including 

Youth, Seniors, Military, Homeless, 

and International committees. 

Craig Davis is the owner of Craig Davis 

Family Insurance Agency, Inc. and the 

Immediate Past-President of the Rotary 

Club of Temecula. 

by by 

Craig Steve Davis Fillingim 

Coworking Connection is Expanding 

It is with tremendous excitement 

that Dione Moser and partner Julie Ngo 

announce the opening of the second 

Coworking Connection location in Temecula! 

Dione and Julie are excited to 

bring Coworking Connection (“C2”) to 

Temecula, especially as Dione has had 

many requests for another location for 

years. C2 is going to be a vibrant, fun and 

professional environment for entrepreneurs, 

business professionals and startup 

companies to meet, work and collaborate. 

Dione started Coworking Connection 

in Murrieta in 2011, spawning 

from an idea that sparked in 2004, as 

she was working from home. Dione has 

run her business, Impact Marketing and 

Design, for over 20 years. She didn’t 

want to go the executive office route, 

she had in mind an open, collaborative 

and affordable alternative. The Murrieta 

location has thrived over the years, with 

an eclectic mix of independent contractors 

and the like seeking an alternative to 

working out of a home office. 6-year Coworker 

Adria Poindexter of Live Mobile 

Solutions says, “Coworking Connection 

has been a godsend to me! Not only do 

I have a professional location with all 

current technical needs to see customers, 

but I have made great friends over 

the years as well.” Dione is passionate 

about Coworking because of the people 

that come through the doors. People that 

work together to encourage and high-five 

each other. Dione says, “it’s much more 

than offices and desks.” 

Julie Ngo has loved the concept 

of Coworking Connection since Dione 

started it years ago. “It was so different, 

and there wasn’t anything like it at the 

time.” Julie, a 20-year veteran of the 

insurance industry and owner of her own 

State Farm agency for the past 14 years, 

is no stranger to the needs of small business. 

Julie feels that shared workspace 

locations are the future of the workplace. 

The concept of different industries working 

alongside each other, collaborating, 

is the gist of what makes Coworking 

Connection unique. “More ideas can be 

shared,” say Julie. “Thinking outside of 

the box, or in this case, thinking outside 

of industry norms.” 

The goal with C2 is to expand Coworking 

into other markets. After years 

of keeping an eye out for prime real 

estate for the new location, Dione was approached 

by the building owner of Tower 

Plaza in Temecula asking, what would he 

need to do to get her in his building? This 

started the conversation, which started 

the opportunity that is becoming a reality. 

She sees this relationship as an example 

of what powerful women in the community, 

working together, can achieve. 

For more information, contact Coworking 

Connection Murrieta or Temecula at 

800-762-1391.



14 November 2019

November 2019 



15 

“Giving Tuesday 2019” - 

How to Participate with Your 

Estate Plan 

“Giving Tuesday”, a national 

charitable giving event in the US that 

kicks off the holiday season, is always 

the Tuesday after Thanksigiving. It 

is designed to raise awareness of the 

importance of philanthropy to support 

the mission of charitable organizations. 

There are a number of ways to 

participate, and one of the easiest is to 

include your favorite charity in your 

estate plan. When you name a charity 

in your will or trust you can leave a 

legacy without affecting your current 

resources, and in some cases, there can 

be tax advantages. 

How to Make a Charitable Gift 

Through Your Estate 

Here are a few ways to make a 

charitable gift in your estate plan: 

Designating the charity in your 

will or trust: This is the simplest 

method, and you just list the charity 

and amount, along with the other heirs. 

Setting up a charitable gift annuity 

or remainder trust: These are 

separate arrangements from the will 

or trust and may include some lifetime 

income or tax breaks. 

Gifting appreciated assets: If you 

have appreciated assets, these can be 

gifted directly now, taking them out of 

your estate. 

Setting up a family foundation: 

If you plan to set up a foundation, this 

is a long-term way to make ongoing 

gifts to one or more charities using the 

estate assets. 

The Impact of Philanthropy: 

The truth is that many charities cannot 

function without gifts from their 

supporters, and they rely on both cash 

and estate gifts to fund their programs. 

Some people worry about what their 

heirs may think when they give away 

some part of their estate, but most of the 

time your family will understand and 

appreciate your philanthropic efforts. 

Moreover, some of the methods of 

estate giving can actually reduce taxes 

and may not affect the final value of the 

estate at all. For this reason, you should 

consult with an estate planning attorney 

to help evaluate the type of charitable 

giving that is best for your situation. 

By giving through your estate, 

you set an example for others to do the 

same, whether your own family members, 

or others in the community who 

become aware of your generosity. On 

Giving Tuesday, you can even encourage 

others to do the same and make a 

commitment to shared philanthropy. 

If you have questions about making a 

charitable gift in your estate plan on 

Giving Tuesday, please contact the attorneys 

at Shoup Legal, A Professional 

Law Corporation at 951-445-4114 or 

visit their website at www.ShoupLegal. 

com. 

ShoupLegal.com 

LEGAL 

by by 

Andrea Steve Fillingim Shoup 

“ 

When you name a charity in your will or 

trust you can leave a legacy without affecting 

your current resources, and in some 

cases, there can be tax advantages.



November 2019 

Congratulations Larry Potter on 

the opening of Lawrence Potter Insurance 

Agency! Larry Potter, formerly 

with Strachota Insurance, is an integral 

part of the Temecula Valley Community 

and is involved with numerous 

local nonprofits. He currently serves 

on the Board of Urban Street Angels, 

an organization dedicated to helping 

homeless youth to get off the streets 

and get job placement. He is a longtime 

supporter of Oak Grove Center 

for Education Treatment and the Arts, a 

school for challenged youth, as well as 

the Economic Development Coalition 

of Southwest Riverside, an organization 

that focuses on local business 

development. 

Larry believes in service over self. 

He joined the Murrieta Rotary Club 

in the early stages of his Insurance 

career. He immediately became active 

in nearly every aspect of leadership 

at his club and district levels, leading 

International missions to India where 

he assisted poverty-stricken areas with 

micro credit programs and numerous 

water well projects. Larry is the past 

president of both the Murrieta and 

Downtown San Diego Rotary Clubs 

and was recognized as Rotarian of 

the Year. 

Lawrence Potter Insurance Agency 

specializes in commercial and risk 

management solutions, advocating on 

behalf of their clients. He understands 

clients have choices and remains committed 

to assisting with all lines of 

business insurance including Workers 

Compensation, General Liability, Property 

and Auto Insurance. He has served 

large and small businesses including 

Contractors, Manufacturers, Distributors 

and the Hospitality Industry. 

Lawrence Potter Insurance Agency is 

currently located at 350 Tenth Ave suite 

1000, at Diamond view, in beautiful 

downtown San Diego. A Temecula 

branch and Rancho Bernardo branch 

are coming soon. You can reach Larry 

at LawerencePotter@icloud.com, or by 

phone at (951) 265-5456. 

city of murrieta Veterans Day Parade 


The parade will begin at 10 a.m. on 

Washington Avenue accompanied by 

the singing of the National Anthem and 

a flyover. 

It concludes at Town Square Park 

with the Rotary Field of Honor, a stunning 

tribute of more than 2,000 American 

Flags covering the City’s Veterans 

Memorial Park with red, white and blue. 

Leading the parade as Grand Marshals 

are Lt Col Gevin Harrison (ret), 

Senior Instructor for Vista Murrieta High 

School AFJROTC; and Lt Col Michael 

Jackson (ret), Senior Instructor for Murrieta 

Mesa High School NJROTC. 

This long-standing event is a local 

favorite, traditionally bringing more than 

10,000 people to the downtown area to 

line the streets with patriotism and cele- 

brate our connected community. 

“To me, this is what community is 

all about,” says Murrieta Mayor Kelly 

Seyarto. “Generations of families, newcomers, 

business and community leaders, 

coming together to pay tribute and honor 

this day—with a celebration of unity and 

patriotism.” 

Due to the event’s popularity, the 

City encourages spectators to carpool, 

bike or walk to the event when possible. 

Parking will be available on a first-come, 

first served basis in the downtown lots, 

at City Hall and on surrounding streets. 

If your group, business or organization 

would like to be a participant in the parade, 

please register at www.tinyurl.com/ 

veteranparade. For additional information, 

contact Lfrasso@MurrietaCA.gov

November 2019 



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November 2019 

Leading with Gratitude 

EDUCATION 

by 

by 

Drake Levasheff, PhD. 


I love Thanksgiving! Not simply 

for the holiday itself, but for everything 

that comes with it. The changing colors 

in the trees. Cool air. Days off from 

work. The chance to spend extended 

time with family. Turkey, mashed potatoes, 

cranberry sauce, and my mom’s 

homemade bread. The list could go on 

and on. 

As I reflect on all these things, gratitude 

bubbles up within me. Indeed, 

Thanksgiving is good both for what 

the time does within me and to what it 

calls me. Everything surrounding the 

holiday evokes gratitude, but I need 

reminders to choose gratitude. 

Recently, I have also been reminded 

of how important gratitude is 

for leadership. I am driven. I expect 

commitment from my coworkers. I am 

always looking for ways to improve. 

But this approach, this pursuit of perfection, 

often gives me a hard edge. 

Thankfully, gratitude has the capacity 

to soften that edge and provide new 

perspective. 

How does this happen? Gratitude 

can change our perspective by shifting 

our focus from what is wrong to what is 

right. If we are not careful, the pursuit 

of perfection can cause us to focus only 

on the things that need to be improved. 

But when we focus on gratitude, we begin 

to look at what is right. We see what 

has already been accomplished. We see 

the positive in the people around us 

and in our environment. We begin to 

appreciate what is good and life-giving 

in the work before us. This perspective 

takes us from despair to hope and from 

poverty to fullness. 

Yes, there are times when we need 

to hunker down. The pressure is great 

and the results matter, so we tighten our 

grip and increase our focus. And this 

works for a time. But if we do it for too 

long, or the outlook darkens, our focus 

on what is wrong can weigh us down. 

It becomes an albatross. Conversely, 

gratitude has the potential to usher 

hope into dark places. It offers warmth 

and loosens what has gotten too tight. 

Gratitude may also change our 

perspective by shifting our focus outward. 

As a leader, I am tempted to set 

my eyes solely on what I have to do. 

This myopic focus turns my attention 

to what I am accountable for, what 

I need to get done, and how it needs 

to be done. I expect everyone—my 

reports, my peers, and, sometimes, 

even my customers—to fall behind 

those concerns 

Gratitude helps me turn my attention 

beyond myself. I take note of 

the people on my team and the good 

they draw out of me and each other. I 

see the strengths of my coworkers. I 

begin to see that our work matters to 

our customers and appreciate the value 

of our team’s work in new ways. This 

outward perspective changes me and 

how I work. 

Ultimately, gratitude has the potential 

to change how I lead. 

Dr. Drake Levasheff is Senior Director 

of Azusa Pacific University’s Murrieta 

Regional Campus. He can be reached 

via email at dlevasheff@apu.edu.

November 2019 

The City of Murrieta is kicking off 

two major road improvements this month, 

the rehabilitation of California Oaks Road 

and a city-wide slurry-seal project that 

will resurface half of all residential streets. 

Together these efforts represent a $5 million 

investment in infrastructure that will 

contribute to the longevity, safety and 

aesthetics of these roads--and the overall 

quality of the community. 

“Streets and roads represent some of 

the biggest infrastructure investments a 

city can make,” explains City Manager 

Kim Summers. “It’s a priority for residents, 

businesses and the City to care for 

this investment, and I am thrilled we are 

going to make that happen.” 

Summers adds that over the past decade, 

some street maintenance had been 

deferred due to funding challenges. The 

passage of the Measure T one cent sales 

tax has enabled the City to re-address 

important projects like this. 

“Even though a large part of this work 

is not directly funded by Measure T, its 

passage has impacted projects across the 

board by allowing us to staff appropriately 

and more proactively maintain City assets,” 

says Summers. “An added benefit 

to staying on top of these things is that it 

saves quite a bit of money in the long run.” 

The California Oaks Road Rehabilitation 

kicked off October 14, 2019 and 

will run through mid-December. Using 

an environmentally friendly Cold-in-Place 



MAJOR 

Road Improvements 

Coming to City of Murrieta 

Recycling (CIR) process, it will eliminate 

hundreds of truck trips as a 200-foot 

CIR train digs up, mixes and reapplies a 

strengthened road base. California Oaks 

will remain open during the work, which 

will be completed in sections from Clinton 

Keith down to the I-15. Visit www.MurrietaCA.gov/CalOaks 

for more information. 

The residential slurry seal project is a less 

intensive, but broader project improving 

19 million square feet of City-maintained 

neighborhood streets over the next foursix 

months. 

The City will begin with the streets 

that are most in need and work through 

neighborhoods with attention to trash 

pick-ups, school schedules and traffic 

flows. Signs will be posted in each neighborhood 

48 hours before street closure and 

residents will need to temporarily move 

their vehicles out of the work zone. “Unfortunately, 

there’s no way to get around 

some inconvenience,” says Mayor Kelly 

Seyarto. “But it’s essential we do not drive 

on the wet slurry as it can damage both the 

road and your car. By working together, 

we will complete this work as quickly and 

efficiently as possible and we can all enjoy 

our new streets.” 

Visit www.MurrietaCA.Gov/streets for 

a complete list of impacted streets and 

project maps. The City will update this 

page as the contractor announces specific 

work dates and times. 

19 

Andy’s Glass Is Your Trusted Window and 

Glass Expert by Peter Gonzales 

At some point, every homeowner will 

face the need for new windows. It’s not 

an expense that occurs often, but when 

you make that investment, you want to 

know that the company you choose has 

the expertise and experience to deliver. As 

a well-known name in the Inland Empire, 

Andy’s Glass has worked hard to develop 

a strong reputation. We’re known not only 

for our high-quality products and precise 

installation but also amazing customer 

service. 

And we have the capability to fulfill 

any glass need from one broken window 

to a full home replacement to shower 

enclosures—we do it all. We only choose 

to carry the best brands of windows and 

patio doors. Our selection includes premium 

brands like Milgard, Andersen, 

La Cantina, Western, and Simonton. Our 

goal is to exceed your expectations and 

recommend products that will fit your 

preferences and budget. 

When the time comes to replace your 

windows, it can be an overwhelming and 

stressful process. There are so many options 

and possibilities. We want to make 

the process as painless as possible and 

assist in helping you choose the right 

windows. We’ll be glad to explain the 

different options, including profiles, glass 

packages, hardware, warranties, and more. 

With over 10 years of experience 

in glass and windows, I’m glad to be 

part of Andy’s Glass as a field estimator. 

When customers contact us to schedule 

an appointment for measuring, I’ll be the 

one to visit your home. Whether it’s for 

a retrofit or new construction, you can be 

assured that I’ll be there to educate and 

provide you with a wealth of information 

on what’s available. Everyone at Andy’s 

Glass is customer-driven—we’re here to 

serve you and deliver our window and 

glass knowledge so that when you choose 

your new windows or doors, you’re making 

the most informed decision. 

If you’re in the market for new windows 

or doors, get in touch with Andy’s 

Glass today for an exceptional experience.



November 2019 

Have you ever Found Yourself Lost or in a 

Bind and Not Know How to get over Yourself? 

by Robbie Motter 

Welcome to Temecula Nafe’s Nov 

5th meeting and hear our dynamic speaker 

share just what she did. 

We all have issues in our lives and 

we sometimes wonder how do we get 

out of our own way to solve what we are 

facing? Just know that you are not alone, 

many of us face the same issues. Our 

speaker Laurie Morris is awesome, and 

she will share her story and her strategy 

of how she got thru it all. 

So, come and join Robbie Motter, 

Director and Shelly Rufin, Co-Director 

for the November 5th Temecula Nafe 

meeting at 6:00 PM at Texas Lil’s Mesquite 

Grill - 28495 Old Town Front St 

in Temecula. 

Cost is $10.00 for members and 

$15.00 for guests, then you order dinner 

and pay the restaurant direct, RSVP to 

Robbie Motter 951-255-9200 or rmotter@aol.com 

Our Speaker will be Lauri Morris 

known as the Diversified Diva A Stroke 

of Genius - How She Got Over Herself. 

Lauri Morris is American Stroke 

Ambassador, American Cancer Society 

Ambassador & Founder of CATWALK 

FOR THE CURE, Ambassador for WEE, 

Member of NAFE. 

We all have a journey we have 

faced or are facing and sometimes it’s a 

matter of just turning the negative into 

a positive. 

This is a woman who had quite a 

medical journey, which ended her having 

three strokes back to back, her medical 

issues did not end then she found out that 

what caused her stroke was cancer, so 

she became an ambassador for the ‘The 

American Stroke Association’ and became 

involved in the American Cancer Society 

and these journeys have brought her to 

being where she is today. She also has 

spent 20 years working for Merle Norman 

Cosmetics as a corporate employee and 

went on to own her own studio. She is 

a certified makeup artist, certified image 

coach and certified life coach. She also is 

getting certified in reading Lips something 

that I just did with her and it’s amazing 

what your lips can tell about a person. 

So, you can see how the Diversified Diva 

name came in her diversified life has her 

guide and that’s what brought her through 

her journey. 

You can reach Lauri Morris at 

diversifeiddiva4u@gmail.com. 

Be sure and RSVP to Robbie Motter 

text or call 951-255-9200 for the meeting. 

Temecula Youth Advisory Council (YAC) Leads 

Annual Thanksgiving Canned Food Drive 

The City of Temecula’s Youth Advisory 

Council (YAC) will kick-off their 

annual Thanksgiving Canned Food Drive 

to benefit non-profit Rose Again Foundation 

beginning on Wednesday, October 

23rd through November 20th. 

Rose Again Foundation provides 

services that improve the health, wellness, 

education and self-worth of local 

foster children and emancipated foster 

young adults. 

Donations can be dropped off to any 

four locations during facilities normal 

business hours: 

• Mary Phillips Senior Center 

(41845 Sixth Street) 

• Community Recreation Center 

(30875 Rancho Vista Road) 

• Ronald H. Roberts Temecula Public 

Library (30600 Pauba Road) 

• Temecula Valley Entrepreneurs 

Exchange (43200 Business Park Drive) 

YAC is a youth-led, high school leadership 

council that provides opportunities 

for community service, personal development, 

education, and enrichment. The 

YAC program promotes team leadership 

and empowers students to influence and 

impact positive change in the community. 

For more information about non-profit 

Rose Again Foundation, please visit 

www.roseagainfoundation.org. 

For more information about Youth Advisory 

Council and the Thanksgiving 

Canned Food Drive, please contact the 

Community Services Department at (951) 

694-6464.

November 2019 

Cataracts 

Healthy 

Living 

by 

Tina Dr. Patrick M. Gottlieb, Utnehmer D.C. 

A new year can bring visions of new 

goals, activities, and experiences. What if 

your glasses or contact lenses don’t bring 

the visual clarity you might be hoping for? 

After updating your prescription (during 

an eye exam) an optometrist will also 

check for a cataract, which is a common 

reason vision is less than optimal even 

with new glasses or contact lenses. 

Isn’t a cataract a “film growing in the 

front of my eye?” Actually, a cataract is 

a cloudy or opaque area in the normally 

clear lens of the eye. Depending upon 

its size and location, it can interfere with 

normal vision. Most cataracts develop in 

people over age 55, but they occasionally 

occur in infants, young children and those 

under 55. Usually cataracts develop in 

both eyes, but one may be worse than 

the other. 

The lens is located inside the eye 

behind the iris, the colored part of the 

eye. Normally, the lens focuses light on 

the retina, which sends the image through 

the optic nerve to the brain. 

However, if the lens is clouded by a 

cataract, light is scattered so the lens can 

no longer focus it properly, causing vision 

problems. The lens is made of mostly 

proteins and water. Clouding of the lens 

occurs due to changes in the proteins and 

lens fibers. 

Cataracts generally form very slowly. 

Signs and symptoms of a cataract may 

include: 

• Blurred or hazy vision 

• Reduced intensity of colors 

• Increased sensitivity to glare from 

lights, particularly when driving at night 

• Increased difficulty seeing at night 

• Change in the eye’s refractive error 

There are no proven treatments to 

prevent or slow cataract progression. In 

age-related cataracts, changes in vision 

can be very gradual. Some people may 

not initially recognize the visual changes. 

However, as cataracts worsen, vision 

symptoms increase. 

Types of Cataracts 

The lens is composed of layers, like 

an onion. The outermost is the capsule. 

The layer inside the capsule is the cortex, 

and the innermost layer is the nucleus. A 

cataract may develop in any of these areas. 

Cataracts are named for their location in 

the lens: 

• A nuclear cataract is located in the 

center of the lens. The nucleus tends to 

darken, changing from clear to yellow 

and sometimes brown. 

• A cortical cataract affects the layer of 

the lens surrounding the nucleus. The 

cataract looks like a wedge or a spoke. 

• A posterior capsular cataract is found 

in the back outer layer of the lens. This 

type often develops more rapidly. 

What Causes Cataracts? 

Most cataracts are due to age-related 

changes in the lens of the eye that cause 

it to become cloudy or opaque. However, 



other factors can contribute to cataract 

development, including: 

• Diabetes mellitus. People with diabetes 

are at higher risk for cataracts. 

• Drugs. Certain medications are associated 

with cataract development. These 

include: 

• Corticosteroids 

• Chlorpromazine and other phenothiazine-related 

medications 

• Ultraviolet radiation. Studies show an 

increased chance of cataract formation 

with unprotected exposure to ultraviolet 

(UV) radiation. 

• Smoking. There is possibly an association 

between smoking and increased 

lens cloudiness. 

• Alcohol. Several studies show increased 

cataract formation in patients 

with higher alcohol consumption compared 

with people who have lower or 

no alcohol consumption. 

• Nutritional deficiency. Although the 

results are inconclusive, studies suggest 

an association between cataract formation 

and low levels of antioxidants 

(for example, vitamin C, vitamin E and 

carotenoids). Further studies may show 

that antioxidants can help decrease 

cataract development. 

Rarely, cataracts are present at birth 

or develop shortly after. They may be 

inherited or develop due to an infection 

(such as rubella) in the mother during 

pregnancy. A cataract may also develop 

following an eye injury or surgery for 

another eye problem, such as glaucoma. 

While there are no clinically proven 

approaches to preventing cataracts, simple 

preventive strategies include: 

• Reducing exposure to sunlight through 

UV-blocking lenses 

• Decreasing or stopping smoking 

• Increasing antioxidant vitamin consumption 

by eating more leafy green 

vegetables and taking nutritional 

supplements. Researchers have linked 

eye-friendly nutrients such as lutein and 

zeaxanthin, vitamin C, vitamin E and 

zinc to reducing the risk of certain eye 

diseases, including cataracts. 

How Is a Cataract Diagnosed? 

Cataracts can be diagnosed through 

a comprehensive eye examination. This 

examination may include: 

1. Patient history to determine if vision 

difficulties are limiting daily activities 

and other general health concerns affecting 

vision. 

2. Visual acuity measurement to determine 

to what extent a cataract may be 

limiting clear distance and near vision. 

3. Refraction to determine the need for 

changes in an eyeglass or contact lens 

prescription. 

4. Evaluation of the lens under high magnification 

and illumination to determine 

the extent and location of any cataracts. 

5. Evaluation of the retina of the eye. 

6. Measurement of pressure within the 

eye. 

7. Supplemental testing for color vision 

and glare sensitivity. 

Further testing may be needed to 

determine how much the cataract is affecting 

vision and to evaluate whether other 

eye diseases may limit vision following 

cataract surgery. Using the information 

from these tests, your optometrist can 

determine if you have cataracts and advise 

you on your treatment options. 

How Is a Cataract Treated? 

Cataract treatment is based on the level 

of visual impairment they cause. If a cataract 

minimally affects vision, or not at all, 

no treatment may be needed. Patients may 

be advised to monitor for increased visual 

symptoms and follow a regular check-up 

schedule. In some cases, changing the eyeglass 

prescription may provide temporary 

vision improvement. In addition, anti-glare 

coatings on eyeglass lenses can help reduce 

glare for night driving and increasing the 

amount of light used when reading may be 

beneficial. When a cataract progresses to 

the point that it affects a person’s ability to 

do normal everyday tasks, surgery may be 

needed. Cataract surgery involves removing 

the lens of the eye and replacing it with an 

artificial lens. The artificial lens requires no 

care and can significantly improve vision. 

Some artificial lenses have the natural focusing 

ability of a young healthy lens. 

Two approaches to cataract surgery are 

generally used: 

• Small-incision cataract surgery involves 

making an incision in the side of the cornea 

(the clear outer covering of the eye) and 

inserting a tiny probe into the eye. The 

probe emits ultrasound waves that soften 

and break up the lens so it can be suctioned 

out. This process is called phacoemulsification. 

21 

• Extracapsular surgery requires a somewhat 

larger incision in the cornea so that 

the lens core can be removed in one 

piece. The natural lens is replaced by a 

clear plastic lens called an intraocular 

lens (IOL). When implanting an IOL 

is not possible because of other eye 

problems, contact lenses and, in some 

cases, eyeglasses may be an option for 

vision correction. 

As with any surgery, cataract surgery 

has risks from infection and bleeding. 

Cataract surgery also slightly increases the 

risk of retinal detachment. It is important 

to discuss the benefits and risks of cataract 

surgery with your eye care providers. Other 

eye conditions may increase the need 

for cataract surgery or prevent a person 

from being a cataract surgery candidate. 

Cataract surgery is one of the safest 

and most effective types of surgery 

performed in the United States today. 

Approximately 90 percent of cataract 

surgery patients report better vision following 

the surgery. 

Come in and see us for a comprehensive 

eye exam and discuss personalized 

options for your eyes. 

Dr. Patrick Utnehmer, Promenade Optometry 

& Lasik, (951) 296-2211.



November 2019 

Holiday Gift Guide – Save, Spend, and Splurge 

Healthy 

Living 

by 

Tina Monique M. Gottlieb, deGroot D.C. 

Ready or not here it comes! The 

holidays are upon us and a gift guide 

seemed to be in order. Here are some 

of my favorite picks for gifts this year 

whether you are in the mood to save, 

spend or splurge. 

“Save” Gift Guide 

1. Babysit – send some friends or family 

members out for a night on the town 

while you watch the kiddos. 

2. Giving your better half the remote – we 

all know it’s football season, but come 

on, do you really need to steal the remote 

all day on Sunday’s fellas? 

3. Foot Rub - who doesn’t enjoy a nice 15, 

30, or 60-minute foot rub! It doesn’t cost 

a thing, just a little bit of lotion and your 

time. 

4. Make a Coupon Book – with our previous 

suggestions and a few more (car 

wash, home cooked meal for 2-4 people, 

make cookies, etc.) Then put them 

together on some colored cardstock. 

Now that’s the gift that keeps on giving 

without having to spend! 

“Spend” Gift Guide 

1. Movie Tickets – movie tickets are the 

perfect gift for those looking forward to 

a much needed date night. 

2. Cozy Pajamas – call me old fashioned 

but I am always excited to get cozy pajamas 

for the holidays. I am definitely 

the one who wears my reindeer pajama 

pants in March…because they’re so 

comfortable! 

3. Gift Card for a Pedicure or Massage – 

this gift never fails! Whether it is for a 

male or female, everyone needs some 

TLC from time to time. 

4. Wine or Beer Club Membership – there’s 

nothing like coming home from a long 

day at work and finding a relaxing beverage 

waiting for you at your doorstep. 

“Splurge” Gift Guide 

1. Weekend Getaway – a couple of nights 

away at a nice hotel on the beach, in 

the desert, or even the mountains is the 

perfect way to show you care. 

2. Anything from Tiffany’s – if it’s in a blue 

box, you’re golden. 

3. Round of Golf – Fore!!! A round of golf 

can get pricey depending on where you 

play, but for the golf lover, a full day on 

the course is therapy. 

4. Day Spa Package – a massage is great, 

but a massage, facial, pedicure and 

lunch? Even better! 

Monique deGroot is the Owner of Murrieta 

Day Spa which is located at 41885 

Ivy St. in Murrieta.

November 2019 



23 

Temecula Valley Hospital is the First in California to Bring Applied Artificial Intelligence to Stroke Care 

As one of the leaders in stroke care 

in Southern California, Temecula Valley 

Hospital continues its commitment to leveraging 

the most advanced innovations 

to improve access and optimize treatment 

for patients who are suffering an acute 

stroke. Viz.ai’s software allows Temecula 

Valley Hospital to further enhance the 

power of our stroke care team through 

quick detection and notification of suspected 

large vessel occlusions (LVO) in 

the brain. Through the use of artificial 

intelligence, our stroke specialists can 

better synchronize timely care and determine 

the optimal patient treatment 

decision. 

Stroke specialists with access to 

this new technology can potentially 

save critical minutes, even hours, in 

the triage, diagnosis, and treatment of 

strokes. Combining groundbreaking applied 

artificial intelligence with seamless 

communication, Viz.ai’s image analysis 

facilitates fast and accurate triage of 

suspected LVOs in stroke patients and 

better collaboration between clinicians 

at comprehensive and referral hospitals. 

Viz.ai synchronizes care across the whole 

care team, enabling a new era of “Synchronized 

Care,” where the right patient 

gets to the right doctor 

at the right time. 

“Viz.ai’s applied 

artificial intelligence 

solutions have been developed 

by top stroke 

clinicians and technical 

experts around the 

world and we are excited 

to be able to bring 

these transformational 

technologies to Temecula 

Valley Hospital 

and our community,” 

said Darlene Wetton, 

CEO, for Temecula Valley 

Hospital. “Viz.ai’s 

solutions will transform 

the way that we deliver stroke care to our 

community which we believe will result 

in improved outcomes for our patients.” 

Viz LVO is transforming hospital 

workflow and synchronizing stroke care 

with a cloud-based artificial intelligence 

system that automatically analyzes CT 

scans for suspected LVOs. It alerts neurovascular 

specialists of suspected LVOs, 

enabling earlier imaging review and 

better collaboration between specialists. 

“We are excited to partner with 

Temecula Valley Hospital, a first-class 

health system, with the foresight and 

commitment to providing cutting-edge 

artificial intelligence solutions to help 

transform healthcare and increase access 

to life-saving treatments for its patients 

and community,” said Dr. Chris Mansi, 

CEO of Viz.ai. 

Please see the attached photo of 

Hamed Farid, MD, Interventional Neuroradiology 

Medical Director, viewing an 

image of the brain in the neuro biplane 

room at Temecula Valley Hospital. 

About Stroke 

Stroke is a leading cause of permanent 

disability, death and healthcare 

costs globally. According to the American 

Heart Association/American Stroke 

Association (AHA/ASA), stroke is the 

fifth leading cause of death in the U.S. 

and a leading cause of disability. When 

a stroke occurs, and the flow of oxygen-rich 

blood to a portion of the brain 

is blocked, approximately two million 

brain cells die every minute; in the case 

of stroke, “Time is Brain.” 

About Temecula Valley Hospital 

Temecula Valley Hospital brings advanced 

technology, innovative programs, 

patient-centered and family sensitive care 

to area residents. The hospital features 

140 private patient rooms; emergency 

care featuring ER Reserve; advanced 

cardiac and stroke care; orthopedics; and 

general and surgical specialties. TVH is 

nationally recognized for Patient Safety 

by The Leapfrog Group, with a 2017 Top 

Hospital Award and patients’ consecutive 

‘A’ Grades for Patient Safety in Spring 

2019, Fall 2018, Spring 2018, Fall 2017, 

Spring 2017, and Fall 2016. The hospital 

also recently received Two 2019 Women’s 

Choice Award Achievements; One 

of America’s Best Hospitals for Patient 

Safety and One of America’s Best Stroke 

Centers, the American Heart Association/ 

American Stroke Association’s Get With 

The Guidelines-Stroke Gold Plus with 

Target Stroke Elite Plus Quality Achievement 

Award and Mission: Lifeline 

Bronze Receiving Achievement Award, 

The Joint Commission’s Gold Seal of Approval 

for Certification for Hip and Knee 

Replacement, 5 Star Medicare Hospital 

Compare Rating, the American College 

by Dr. Farid 

“ 

Stroke specialists with access to this new technology can potentially save 

critical minutes, even hours, in the triage, diagnosis, and treatment of strokes. 

of Cardiology Chest Pain Center with 

Primary PCI and Resuscitation Accreditation, 

the honor of the Inland Empire’s 

Top Workplaces 2017 and 2018, has been 

designated an Aetna Institute of Quality 

Cardiac Care Facility for comprehensive 

heart and vascular treatment-including 

Cardiac Medical Intervention, Cardiac 

Rhythm Programs and Cardiac Surgery. 

For more information, visit www.temeculavalleyhospital.com 

About Viz.ai, Inc. 

Viz.ai is the leader in applied artificial 

intelligence in healthcare. Viz. 

ai’s mission is to fundamentally improve 

how healthcare is delivered in the 

world, through intelligent software that 

promises to reduce time to treatment 

and improve access to care. Viz.ai’s 

flagship product, Viz LVO, leverages 

advanced deep learning to communicate 

time-sensitive information about stroke 

patients straight to a specialist who can 

intervene and treat. In February 2018, 

the U.S. Food and Drug Administration 

(FDA) granted a De Novo clearance for 

Viz LVO, the first-ever computer-aided 

triage, and notification software. Viz. 

ai announced its second FDA clearance 

for Viz CTP through the 510(k)pathway, 

offering healthcare providers an important 

tool for automated cerebral perfusion 

image analysis. Viz.ai is located in San 

Francisco and Tel Aviv and backed by 

leading Silicon Valley investors, including 

Kleiner Perkins, Google Ventures, 

Innovation Endeavors, and DHVC. 

Murrieta Welcomes NEw Council Member Gene Wunderlich 


Out of 14 qualified applicants, 

Murrieta City Council has appointed 

30-year Murrieta resident and businessman 

Gene Wunderlich to fill the seat 

vacated by Randon Lane. He will be 

sworn in at the Tuesday, November 5, 

2019, Council meeting and will serve 

through the remainder of the term, 

which ends in November 2020. 

The position is familiar to Wunderlich, 

who previously served as an interim 

Murrieta Council Member in 2014. A 

local business leader, he is well known 

throughout the region for his community 

involvement, an advocate for cities at the 

regional and national level and has been 

recognized by the Murrieta/Wildomar 

Chamber of Commerce as Citizen of 

the Year. 

Citing, housing, jobs and public safety 

as priority issues for the City, Wunderlich 

lives his belief that adaptability and 

open-mindedness are key components of 

decision-making. 

“While knowledgeable on many land 

use and governing issues, I pride myself 

on keeping an open mind and listening to 

all sides of an argument before forming 

an opinion as there is no cookie-cutter 

or one-size-fits-all approach to address 

every situation.” 

Wunderlich is vice president of 

government affairs for the Southwest 

Riverside County Association of Realtors, 

liaison for the Southwest California 

Legislative Council, Vice Chair of 

the Temecula Theater Foundation and 

Vice Chair, Board of Governors for 

the Southwest Healthcare System, and 

serves several roles with the California 

Association of Realtors (CAR).



November 2019 

Uncertainty 

REAL ESTATE 

by by 

Gene Steve Wunderlich Fillingim 

Uncertainty was the working title 

of a recent presentation to the 556th 

Board of Directors meeting for the 

California Association of Realtors®. 

Uncertainty is behind much of what 

is driving our housing market and 

indeed our economy right now. Given 

the constant negative drumbeat of 

the media, people are uncertain about 

impeachment, Brexit, trade wars, the 

stock market, gas prices, vaping, you 

name it– it’s probably bad. And that 

makes people uncertain. If anything 

drives us into a recession, it will be 

uncertainty. In spite of a return to record 

low interest rates, people aren’t 

buying homes because of uncertainty. 

Is that uncertainty warranted? 

Well, it depends on who you talk 

to. There are experts who predict a 

recession starting sometime in 2020. 

There are other experts who predict 

that the current underlying economy is 

sound and sustainable for the foreseeable 

future. As usual, I agree with the experts. 

It’s the whims of human nature I’m not 

so sure about. 

Consumer confidence dropped a bit 

in September but intermittent short- term 

variations do not create a trend – until 

they go on for a while. Continued uncertainty 

will continue to diminish consumer 

confidence in the expansion. For 

example, nearly 15% of properties under 

contract have fallen out of escrow so far 

in 2019. That’s not an unusually high 

number but it’s usually because buyers 

couldn’t come up the down payment or 

qualify for the mortgage. This year the 

reason nearly half fell out of escrow was 

not inability to qualify or come up with 

the down, they were simply uncertain 

and changed their minds about buying a 

home right now. 

But enough about stuff we have no 

control over, what’s happening in our 

local housing market? For the first seven 

months of the year we were trailing last 

year’s sales volume. But surprisingly 

strong demand in August and September 

pushed year-to-date sales past 2018 

in August and increased the margin to 

a 2% advantage in September (8,194 / 

8,358). Unless everything tanks between 

now and year-end we’ll post a decent 

year. Nowhere close to our 2017 volume 

(9,013 YTD), but pretty good all 

the same. 

Prices continue to appreciate, albeit 

at a rate about half that of prior years. 

Since 2014 we’ve averaged nearly 7% 

appreciation year-over-year. Year-to-date 

we’re only up about 3% over last year 

($374,391/ $384,452). That slow-butsteady 

rise propelled California median 

price to an all-time high of $617,410 

in August. That’s definitely good news 

IF you are a homeowner. If you’re not, 

well, it’s not so good. Because every rise 

in home p == keep a few more people 

from entering the market. 

An interesting slide from our last 

meeting shows the out-migration from 

Coastal California landing primarily in 

the Inland Empire as people are priced 

out of those areas. But out-migration 

from our region is overwhelmingly out 

of state with Texas and Arizona being the 

principal recipients. Surprisingly the #3 

destination for folks moving from the 

IE is Kern County (Bakersfield! Really?), 

but 9 of the top 10 are moving 

out of state. So, people move to our 

area when they’re priced out of coastal 

regions and when they hit their limit 

with us, they hit the road out of state. 

And $4.00+ gas prices really don’t 

help our commuters at all. 

So, are we headed for a recession? 

Probably, at some point, maybe sooner, 

maybe later. In his recent address, 

our C.A.R. CEO Joel Singer predicted 

that we will definitely have a recession 

‘sometime before 2035’. And we 

were reminded of the cardinal rule 

of forecasting – Never give a number 

and a date in the same sentence. Good 

advice.

November 2019 

Microsoft Windows 7 - End of Life Series 

TECHNOLOGY 

by 

by 

Tristan 


Collopy 

Each of us yearns for a simpler time. 

Kids stayed out to play until the streetlights 

came on, doors stayed unlocked, 

and Windows 7 was still supported by 

Microsoft. Unfortunately those days have 

come and gone, and Windows 7 joins the 

pantheon of Operating Systems that are 

referred to as “end of life.” This would be 

the part of the film where the music takes 

a decidedly sinister turn, and the softly 

lit montage of children playing hard cuts 

to something decidedly less nostalgic. 

Things aren’t quite so gloomy however, 

as long as you take steps to ensure that 

you’re not caught unaware of the change 

in Windows 7 support. Consider yourself 

on the way, as you’re about to complete 

Step 1: find out what “end of life” means 

and what to do about it! 

Throughout the life of an Operating 

System, the manufacturer will release 

updates, often referred to as patches. 

These may add new features, or address 

critical security vulnerabilities. While 

that manufacturer continues to patch up 

their previously released Operating System, 

they’re also working on releasing 

the next iteration. In Microsoft’s case, 

there have been two versions since Windows 

7—Windows 8 and Windows 10. 

Now, you might be asking yourself just 

where Windows 9 is, and in this you and 

the author agree. Windows 8 was similar 

in many respects to Indiana Jones 4, in 

that we as a society have agreed to not 

talk about it and that it may never have 

happened. Windows 10 on the other 

hand addressed numerous issues found 

in Windows 7 and introduced myriad 

feature enhancements. 

Think better and faster. What this 

also means is that Microsoft is switching 

their development focus to Windows 

10, necessitating that Windows 7 be 

sunsetted. The official terminology that 

Microsoft uses for this process is End 

FAS Receives Award 


These exceptional companies help 

make the Temecula area a great place to 

live, work and play. 

Various sources of information were 

gathered and analyzed to choose the winners 

in each category. The 2019 Temecula 

Award Program focuses on quality, not 

quantity. Winners are determined based on 

the information gathered both internally 

by the Temecula Award Program and data 

provided by third parties. 

About Temecula Award Program 

- The Temecula Award Program is an 

annual awards program honoring the 

achievements and accomplishments of 



of Life, sometimes abbreviated as EoL. 

Morbid though it may be, the explanation 

behind the nomenclature is somewhat 

mundane—when an Operating System 

is EoL, it will no longer be patched by 

the manufacturer. 

Many of you reading this article 

might be thinking to yourselves “Great! 

You’re telling me I never have to sit and 

wait while my computer installs updated 

1 of 37 again?” While the lack of annoying 

updates may seem like an unasked 

for bonus, what this really means that 

critical security flaws are no longer being 

patched. This is always a huge concern 

with older Operating Systems, and has 

led Microsoft to extend the lifecycle 

of some of their more popular variants, 

like Windows XP. You could think of the 

situation like living in an old house with 

an alarm system—only in this instance 

600 of your neighbors have copies of 

your key and there’s a billboard behind 

it advertising your alarm code. Windows 

7 has been around a long time, and when 

it stops receiving updates to patch newly 

found security vulnerabilities, they will 

be exploited almost immediately; to steal 

your identity, install malware, etc. -- 

Windows 7 will officially be EoL on 

January 14th, 2020. In the time between 

then and now, you must start planning. 

If you have any computers still running 

Windows 7, there’s no time like the 

present to upgrade to Windows 10. Additionally, 

if your home or business has 

multiple workstations running Windows 

7, this should be a planned process, as the 

migration to Windows 10 or replacement 

of existing machines will necessitate 

some down time. In the event that you 

elect to upgrade existing machines to 

Windows 10 from Windows 7, make sure 

that any important data on them (like 

documents, photos, or videos) has been 

backed up prior to beginning the upgrade 

process. Finally, stay tuned for our article 

next month, where we’ll discuss EoL for 

Windows Server 2008. 

Mythos Technology is an IT consulting 

and management firm that provides 

Managed Technology Services including 

hosted cloud solutions. For more information, 

please visit www.mythostech.com 

or call (951) 813-2672. 

local businesses throughout the Temecula 

area. Recognition is given to those companies 

that have shown the ability to use their 

best practices and implemented programs 

to generate competitive advantages and 

long-term value. 

The Temecula Award Program was 

established to recognize the best of local 

businesses in our community. Our organization 

works exclusively with local business 

owners, trade groups, professional associations 

and other business advertising 

and marketing groups. Our mission is to 

recognize the small business community’s 

contributions to the U.S. economy. 

Your Local Chambers 

Temecula Valley Chamber of Commerce 

www.temecula.org 

Murrieta/Wildomar Chamber of Commerce 

www.MWCoC.org 

Menifee Valley Chamber of Commerce 

www.menifeevalleychamber.com 

Lake Elsinore Valley Chamber 

www.lakeelsinorechamber.com 

Hemet/San Jacinto Valley 

Chamber of Commerce 

www.hsjvc.com 

25



November 2019 

Murrieta Rod Run Takes Over Historic 

Downtown Murrieta in Benefit of At-risk 

Youth and Families 

Temecula Hosts Annual Patriotic 

Salute to Veterans 

The City of Temecula proudly 

presents our annual Patriotic Salute to 

Veterans on Monday, November 11th at 

6:00 pm at the Temecula Civic Center 

(41000 Main Street). The community is 

invited to attend as we honor all service 

members at this free Veterans Day concert. 

A free picnic dinner will be served 

from 5:00 pm to 6:00 pm in Town Square 

Park to the first 500 patrons in line. 

Please join us as we honor and thank 

our veterans for their selfless service. 

Bring your entire family, your friends, 

lawn chairs, and warm blankets to enjoy 

a wonderful evening under the stars. 

The event will feature remarks by City 

dignitaries, the presentation of military 

banners to recognize active military 

personnel from the City’s Military 

Banner Program, and a live orchestra 

performance. 

The Veterans Day celebration highlight 

is the 90-minute professional concert 

under the stars, A Patriotic Salute 

to Veterans, presented by the Temecula 

Valley Symphony conducted by the symphony’s 

Assistant Conductor, Zun-Hin 

Woo and will feature special guest artist 

Sherie Rae Parker as Bette Midler. The 

program includes several of Midler’s big 

hits such as Boogie Woogie. 

Bugle Boy, From A Distance, The 

Rose, Wind Beneath My Wings, and 

more. Plus, the orchestra will perform 

a wide selection of patriotic favorites 

including Stars and Stripes Forever by 

Sousa, Armed Forces Salute, Carmen 

Dragon’s arrangement of America the 

Beautiful, and music from the video 

game World of Warcraft, as well as several 

other selections. 

This is just another one of the many 

reasons we all LOVE Temecula! For 

more information, please contact the 

Community Services Department at 

(951) 694-6480. 

The 7th annual Murrieta Rod Run 

cruised through the streets of Downtown 

Murrieta for a spectacular community 

event, hosted by The Drifters Car Club 

of Southern California. Over 400 classic 

cars cruise through during the Friday 

Night Cruise and park for viewing at Saturday’s 

Show and Shine event, proceeds 

are raised to benefit the at-risk and special 

needs families of Oak Grove Center. The 

car show took place over October 11th- 

12th, inviting all classic car lovers, families 

and community members. Saturday 

kicked off with an opening ceremony, 

honoring Veterans and wrapped up with 

the highly anticipated awards ceremony. 

This year was extremely special as Dave 

and CeCe Lella were honored by the 

Drifters Car Club for all they have done 

to produce and build this event up to what 

it has become. Although they are “retiring,” 

they will still be advising and Oak 

Grove appreciates the tremendous impact 

they have made on behalf of the youth. 

Tammy Wilson, Oak Grove Center’s 

CEO, expresses gratitude, “What a great 

7th year for the Murrieta Rod Run. We so 

appreciate the leadership of The Drifters 

Car Club, the Sponsors, Vendors, Community 

friends, family and supporters. 

What a great show. The Friday Night 

Cruise and the Sat Show and Shine was 

phenomenal. What a great bunch of cars, 

philanthropists and FUN. Funds raised 

support the Vocational-Culinary and Educational 

programs of Oak Grove Center. 

We are grateful and hope to see you next 

year for the Great 8th Year!” 

Murrieta Rod Run has helped fund 

Oak Grove’s baseball field, outdoor 

Leadership Camp, school field trips, 

vocational and culinary training, music 

camp for the Autism program and 

science/technology including robotics 

equipment. 

Proceeds will benefit Oak Grove’s 

at-risk and special needs children and 

youth. The Murrieta Rod Run specifically 

contributes to the Vocational training and 

Culinary Programs. Oak Grove Center, 

located in Murrieta, is a non-profit 

24-hour residential, educational and 

therapeutic treatment center serving 76 

children who live on campus as well 

as 90-100 day students who attend our 

non-public school. We have a second 

non-public school located in Perris that 

serves an additional 50 students. 

For more information about Oak Grove, 

visit us at OakGroveCenter.org 951-677- 

5599 

Become an INFLUENCER 

Advertise with us and 

share your expertise 

Your articles printed in our 

newspaper, online and shared 

on social media. 

Contact us today: 

(951) 461-0400 • publishertvbj@verizon.net

November 2019 

Santa’s Electric Light Parade Entry 

Applications Available Online Now! 



27 

The City of Temecula’s Annual 

Santa’s Electric Light Parade entry form 

and guidelines are now available online 

at TemeculaCA.gov/Santa Parade. 

The parade lights up Old Town Temecula 

on Friday, December 6th at 7:00 

pm, as it travels south beginning at the 

intersection of Del Rio Road and Jefferson 

Avenue and ends at the intersection 

of Old Town Front Street and Santiago 

Road. 

This year’s theme Love Temecula: 

Celebrating 30 Years of Temecula is sure 

to bring out the biggest and best entries 

including twinkling floats, holiday music 

performed by school marching bands, 

and Santa himself! 

This is a magical and memorable 

Holiday event you and your family will 

cherish for years to come. Entry form 

and fee deadline is Friday, November 

1, 2019. Acceptance notices will be 

emailed to participants on Monday, 

November 4th. 

This is just another one of the many 

reasons we all LOVE Temecula! For 

more information, please visit www.TemeculaCA.gov 

or call (951) 694-6480. 

Temecula’s 30th Anniversary 

Community Celebration 

on Sunday, December 1st 

Temecula’s 30th Anniversary Community 

Celebration on Sunday, December 

1st from 2:00 pm to 6:00 pm in the 

Civic Quad at the Civic Center (41000 

Main Street) in Old Town Temecula. 

Celebrate our community’s loving 

spirit together as Temecula observes its 

30th year of incorporation! This free anniversary 

event will include live music, 

fun giveaways, activities for kids, and a 

free hot dog or hamburger meal for our 

first 1,000 patrons. Bring your family, 

friends, neighbors, blankets and lawn 

chairs, because you won’t want to miss 

the biggest event of the year! 

For more information, please contact 

the Community Services Department at 

(951) 694-6480.



November 2019 

2019 Temecula Valley Balloon & Wine 

Festival Wins International Awards - 

Sets 2020 Date and Distributes Donations 

Colonial Williamsburg, Virginia, 

U.S.A. - The International Festivals & 

Events Association (IFEA) awarded 

the 2019 Temecula Valley Balloon & 

Wine Festival with three honors of excellence 

on Sept. 25, 2019. The Festival 

won Gold Pinnacle awards for the Best 

Media Relations Campaign and Social 

Media Campaign. A Silver Pinnacle 

award was given for the 2019 Festival’s 

website. 

IFEA recognized the most outstanding 

examples of quality and 

creativity in the festivals and events 

industry during the awards. The professional 

competition draws entries 

from some of the world’s top festivals 

and events including the Dublin Irish 

Festival in Dublin, OH; the OC Fair 

in Costa Mesa, CA; the Des Moines 

Arts Festival, Des Moines, IA; the 

National Cherry Blossom Festival in 

Washington, DC; the Kentucky Derby 

Festival in Louisville, KY; the Pasadena 

Tournament of Roses in Pasadena, 

CA; the Winter Festival of Lights at 

Niagara Falls, Ontario, Canada; and the 

Memphis in May International Festival. 

International winners truly spanned 

the globe with diverse entertainment 

from RedFilo Events, Abu Dhabi, UAE; 

Destination NSW, Sydney, Australia; 

Cuckoo Events, Dublin, Ireland; Festival 

Lent, Maribor, Slovenia; Geumsan 

Insam Festival in Gangeneung-si, 

South Korea; and the Hanseong Baekje 

Cultural Festival, Songpa-gu, South 

Korea. IFEA awards were presented in 

69 different categories in total including 

Best TV Promotion, Social Media Sit, 

Sponsorship Program, Social Media 

Campaign, Website and Merchandise. 

Each category is then divided according 

to four budget categories with the 

Festival competing in the $1 million 

to $3 million category. 

The winning entries were produced 

by two local firms. Public Ad 

Agency of Murrieta created the 2019 

Temecula Valley Balloon & Wine Festival 

website at tvbwf.com. Melody’s 

Ad Works, Inc of Wildomar, the Festival’s 

public relations firm, created the 

award-winning media relations campaign 

and social media campaign. This 

is the seventh straight year that the 

Festival has won best media relations 

The Temecula Valley Balloon and 

Wine Festival has won over 40 IFEA 

Awards since 2009 and competes 

against the world’s top festivals and 

events. For a complete list of winners 

and more information on IFEA, go 

to www.ifea.com. At the Festival’s 

annual sponsor recognition party several 

non-profit organizations received 

donations from the 2019 event. 

They included: Aviation Explorers, 

California Conservation Corps, 

Dollars for Scholars, Lake Elsinore 

High School Athletics, Murrieta 

Mesa High School Athletics, Temecula 

Valley High School Golden Bear 

Foundation, Temecula Valley High 

School PTSA, USMC Friends of the 

Stampede, and Wine Town Rollers 

The Temecula Valley Balloon & 

Wine Festival returns to Lake Skinner 

May 29-31, 2020. Located north 

of San Diego County, California, the 

Festival has celebrated Southern California 

Wine Country’s beauty and 

assets for over 36 years. For Festival 

information visit www.tvbwf.com or 

call (951) 676-6713. 

www.tvbwf.com

November 2019 



29



November 2019 

4th Annual Digifest Temecula 

Accepting Submissions 

A Three-Day Digital Arts Experience 

JDS Creative Academy (JDSCA), 

the founders of DigiFest® whose mission 

is to further workforce opportunities 

through the arts and arts education, 

is preparing for their 4th Annual 3- Day 

International Digital Media Festival 

and Conference taking place April 17, 

18, and 19, 2020, at multiple venues 

throughout Temecula. The competition 

started accepting submissions November 

1, 2019, from students, amateurs 

and professionals to have their work 

acknowledged with a coveted Digi 

Award, a People’s Choice and/or an 

Honorable Mention Certificate in a 

variety of categories. 

JDSCA has reinvented the film festival 

concept taking it to the next level 

to include not just film, but all things 

digital. DigiFest®, with the full support 

of the City of Temecula, is a vehicle 

for the community and region to come 

together and experience digital media in 

many creative and artistic forms. Diane 

Strand, Founder of JDSCA, realized 

DigiFest® is perfect to furthering the 

mission of JDS Creative Academy. 

“We believe Digifest® provides 

attendees a place to learn about industry 

advancements, how to pursue a career 

in digital media and how to incorporate 

digital arts into the economic culture. 

We encourage talent in the industry at 

all ages and levels to submit their work 

for judging in categories that include 

Short Film and Video (30 minutes or 

less), Animation, Fine Art & illustration, 

Gaming, Website Design, Photography, 

and Music. This year we are 

excited to announce we have included 

the very popular category of Podcasts 

and Vlogs to the mix.,” said Strand. 

DigiFest® Temecula’s 3-Day 

festival is open to the public, event 

goers will enjoy innovative digital 

gallery exhibits, renowned industry 

speakers and panelists, workshops, 

and networking opportunities, along 

with film festival style screenings and 

a grand finale awards banquet. The 

competition aspect of the festival is a 

unique opportunity to present work in 

several digital mediums and be judged 

by industry professionals from around 

the country. 

Entries are already coming in. 

Submit your work now through Jan. 

31, 2020, for early entry or Feb. 1st 

– March 18th for late entry. Visit DigiFestTemecula.org 

for submission, 

event and ticket information. JDS Creative 

Academy’s DigiFest® Temecula 

is a nonprofit 501(c )(3) event. Our 

programs are made possible by our 

sponsors. 

For details on sponsorship opportunities 

visit JDSCreativeAcademy.org, 

DigiFestTemecula.org, or phone 951- 

296-6715. 

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November 2019 



31



32 November 2019

VBJ-November19-Online

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