LIQUI MOLY NEWS #45

LIQUI MOLY IBERIA & SOUTH AMERICA WEEK 45.2019 

MOTOR OILS · ADDITIVES · CAR CARE

IX Andel Workshop Congress: 

Successful partnership 

Almost 300 people attended the 9th edition of the Andel 

Workshop Congress, which took place on November 1st, 

2nd and 3rd, in Punta Umbria, Spain. The Andel Group is 

one of the greatest business partners of LIQUI MOLY IBERIA, and 

we´ve made a point of having a strong presence. 

Punta Umbría, 

Spain 

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WEEK 45.2019 · LIQUI MOLY Iberia & South America · www.liqui-moly.com

Did you know that LIQUI MOLY 

IBERIA was one of only two 

brands chosen to make a 

workshop presentation during 

this Congress? Not only was 

it an honor, but it was also an 

amazing opportunity to generate 

more business fir our brand in 

the Andel workshop network! 

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Punta Umbría, 

Spain 

José Pereira and Carlos 

Rosado from, LIQUI MOLY 

IBERIA, and Enrique 

Junquera, from Andel, very 

focused on a presentation 

taking place at the 

congress 

n: Cláudio Delica 

the Marke 

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José Pereira, Commercial Manager 

LIQUI MOLY IBERIA, was in charge 

of our presentation during 

the Andel Workshop Congress. His 

intervention was, in facto, the 

highlight of the event and got the 

attention of all attendees with 

essential tips for monetizing LM 

products in workshops. 

do, from 

ting 

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The LIQUI MOLY IBERIA team 

that joined forces and 

made this happen: Cláudio 

Delicado, from the Marketing 

Dep., Carlos Rosado & José 

Pereira, from our commercial 

department. 

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Enrique Junquera, 

Manager of the Andel 

Group, during the opening 

speech of the IX Andel 

Workshop Congress. 

Francisco Martín Training Responsible 

in the Andel Group during his presentation. 

Matthias Bleicher, General Manager of LM Iberia 

with Cláudio Delicado (LM Iberia), Carlos Rosado 

(LM Iberia), Francisco Martín (Andel) and José 

Pereira (LM Iberia) visibly satisfied at the end of 

the Andel Congress. 

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Andel Congress: LM welcome bag 

We couldn´t miss the opportunity to offer the participants 

of the Andel Congress a welcome bag with a brochure, 

the LIQUI MOLY 2020 calendar and some of our 

unmistakable stickers! 

Our welcome 

bag was a 

success! 

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The LM Iberia 

brochure specially 

made for the Andel 

Congress! 

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Andel Congress: News in the media 

There´s no doubt that the IX Andel Workshop Congress was 

a success! Those who attended the event were enthusiastic 

about what happened there and the aftermarket media 

published several news. If you haven´t seen it, you´ll show you 

what they´re saying! 

Spain 

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Click on each 

image to access 

the news on the 

website 

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EICMA: Motorbike Event in Milan 

LIQUI MOLY it´s a noticed presence at EICMA, one of the 

most important motorcycle events that is taking place in 

Milan, Italy. This event is allowing LIQUI MOLY to showcase 

its wide range of products for two-wheeled vehicles and also 

some knowledge, since we have there Carlos Travé, head of the 

two-wheel business at LIQUI MOLY, and the LIQUI MOLY IBERIA 

specialist in the motorbike segment, Marc Basolí. 

We´ve invited our 

partners to visit us 

at EICMA! 

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We are in hall 13, 

stand C83. 

You won´t miss us! 

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Marc Basolí, LIQUI MOLY 

IBERIA specialist in the 

motorbike segment, 

with Jose Manuel 

Villasanta, from the VHC 

Racing Team, at EICMA. 

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Visit us! 

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LM Iberia: The family is growing! 

Cristiano Fumega is the newest team member of the LIQUI 

MOLY IBERIA family! With undeniable automotive and 

mechanical experience, Cristiano is familiar with our brand 

and with our products, which will surely facilitate his integration. 

Welcome to the family, Cristiano! 

Cacém, Portugal 

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Cristiano‘s first days of 

work were spent at the LIQUI 

MOLY Academy, where he had 

the opportunity to know 

more deeply the reality of 

our company. 

Matthias Bleicher, LM IBERIA General 

Manager, and Cristiano Fumega, the 

new commercial team member, very 

mindful during the training session 

prepared by José Pereira, LM IBERIA 

Commercial Manager. 

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Portuguese Legends Championship: 

Nuno Figueiredo is the champion! 

He´s an LM IBERIA sponsored pilot, runs a Volvo 850 Estate 

van and won the Portuguese Legends Championship 

in the L99 Class. Nuno Figueiredo participated last 

weekend in the last race of the Portugal Classic and Classic 

Speed Championship 1300, which took place at the Algarve 

International Race Track, and was crowned National Champion 

CPVL 2019 in the L99 Class! 

Algarve, Portugal 

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Congratula 

Cha 

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tions, 

mpion! 

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VHC Racing Team: Superbike 

Championship of Spain 

The VHC Racing Team did it´s last ESBK´s race of the 

Superbike Championship of Spain and we couldn´t miss it! 

The event took place in Jerez, on November 2nd and 3rd, 

and even with bad weather conditions, the VHC Racin Team pilots 

were up to the competition! 

Jerez, Spain 

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Watch 

theVideo!! 

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VHC Racing Team 

Powered by LIQUI MOLY 

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Sponsor: Off-Road ride with CTTO 

LIQUI MOLY IBERIA sponsors the Off-Road Oeiras Club 

(CTTO) and recently took a ride with them! The tour had 

lots of adventure and conviviality among all. In addition to 

the landscape component and TT driving, the caravan also made 

some stops at places with history. 

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Youtube: LM IBERIA Web TV 

From now on, you can watch all our videos, anytime and 

anywhere. LIQUI MOLY Iberia youtube channel is online and 

just a click away! 

http:// 

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it.ly/LMiberiaWebtv 

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Social Media: LIQUI MOLY IBERIA & 

SOUTH AMERICA 

Social media is our shop front to the world and also allows us 

to be in touch with those who know the commitment we put 

into everything we do. From Portugal & Spain to Argentina, 

without forgetting Bolivia, Paraguay, Uruguay, Chile and Peru, 

this is how we share our diverse range of products! 

LIQUI MOLY BOLIVIA 

LIQUI MOLY iberia 

LIQUI MOLY ar 

LIQUI MOLY PERU 

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LIQUI MOLY chile 

gentina 

LIQUI MOLY uruguay 

LIQUI MOLY Paraguay 

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Media: Pós Venda #50 

The last edition of the Pós-Venda magazine maintains the 

quality that we are used to and, once again, brings our 

brand into its pages. If you haven´t had the opportunity to 

catch up, we´ll show it to you. 

LM Banner! 

Portugal 

Pós Venda shared 

with the readers: 

LIQUI MOLY has 

arrived to France! 

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The LIQUI MOLY Tips 

can never miss! 

Full page Ad! 

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NEW POS: CR Peças Auto 

This new LIQUI MOLY point of sale is located in Pinhal Novo, 

near Lisbon. They have never worked with our products 

until now. They have already introduced our additives, 

sprays, service products and oils. Our image is also present with 

our unmistakable merchandising. 

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Workshop: Garaje 501 

Garaje 501 is a workshop located in Pelayos de la Presa 

(Madrid). They have implemented some references of 

additives and also oils in order to to satisfy customer 

requests for the best products. Garaje 501 expects to expand the 

range of LIQUI MOLY products in a few months. 

Madrid, Spain 

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POS: Rovira Vic 

Associate of the CGA Group, located in the town of Vic, in 

the province of Barcelona, Rovira Vic is a new LIQUI MOLY 

point of sale that is starting with the introduction of 27 

references, additives, consumables and service products. This is 

a remarkable achievement for our brand as we were able to get 

into a store that had not worked with LM before. 

Madrid, Spain 

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POS: Recambios Avila Y Garcés 

This associate of the Andel Group is located in Moraleda 

de Zafayona, Granada and is an LM POS. They sell our 

additives, service products, ATF and, recently, they´ve 

introduced new references, such as Top Tec 4100, 4200, 

4400 and 10w60 for competition. They´ve also expanded to 

new ATF references, highly demanded among customers. 

They sell our brand to about 30 workshops in the area. 

Granada, Spain 

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Workshop: Demonstration with LM 

products 

This week, Claudi Partera went to the Magerauto workshop, 

located in Sabadell, and made a demonstration with our 

products. The workshop manager went to Motortec and 

that was his first contact with us. He was having some problems 

with his Chevrolet Orlando 

. 

Sabadell, Barcelona 

Spain 

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Training Session: Global Parts 

Canarias & Nordiesel 

Secundino Delgado, from our LM IBERIA team, organized 

a training session for the staff of our partner companies, 

Global Parts Canarias and Nordiesel, both located in 

Tenerife. The training focused in our products and how to make 

their use profitable and was attended by 14 people. 

Tenerife island, Spain 

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LM Chile: Rally Trail Araucanía 

Our team in Chile sponsored the Rally Trail Araucanía, a 

competition that is also a meeting for those who are twowheel 

lovers and enjoy off-road adventures in southern 

Chile. 

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LM Chile: LM T-shirts 

In Chile, our clients have a really strong passion for our brand. 

With that in mind, LM Chile decided to create a line of LIQUI 

MOLY t-shirts for the general public. We think it will be a 

success! 

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LM Chile: Chain Brush Packaging 

LM Chile is lauching a new product for the motorbike line! 

The LIQUI MOLY Chain Brush has a unique packaging and 

will be part of a promotion for the Motorbike line. 

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Did you know that LIQUI 

MOLY Chile has more 

than 116.000 followers 

on facebook? 

Good job, guys! 

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LIQUI MOLY NEWS #45

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