Self Serve Carwash News Fall '19

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10 QUESTIONS One on One with Jerry Nix By Debra Gorgos, Editor debrag@sscwn.com Jerry Nix is the president of Speedi Car Wash -- a car wash chain consisting of four locations throughout the Washington State. He is the former president of the Western Carwash Association (WCA) and has been a key player in the WCA’s recent Self Serve Summits as well as forums and educational seminars at the International Carwash Association’s Car Wash Show. He has over 35 years of experience in the car washing industry. Nix, along with his car washes, survived three recessions, water restrictions, a drought or two, the onslaught of the $2, $3, $4 and $5 express models, and maintained a positive outlook and mentor for other self serve owners. In May 2009, when Nix was president of the WCA and the economy had officially crashed, Nix wrote in the WCA newsletter, “While most businesses dread economic downturns, some believe that nothing sharpens the mind better than the economy taking a nap. Leaner times make us focus our energies on what’s most important.” His championing advice encouraged many other owners and it was also around this time that I first met Jerry Nix. A very busy man, I asked him if he would answer 10 questions for me and he kindly said, “yes.” Here is what he had to say. How did you get started in the car washing industry? I got started in the car wash industry in 1982. I owned apartment rental properties at the time and had a friend whom was building self-serve car washes. So, I decided to try it out as an investment. What type of car wash is Speedi Car Wash? I have four Speedi Car Wash Self Serves with 2 Autec Soft Cloth and 2 Laser 360 Plus. All of the locations are self serves. How has the self serve industry changed since you first got involved? The industry has changed in many ways from 1982 to present day. The quality of the chemicals in today’s car wash world has been outstanding. New soap and wax products have evolved to where they actually do a tremendous job of cleaning, protecting, and putting a nice protectant shine on a vehicle. Self-serve car wash equipment has had a major leap forward with additional features to sell and market on your coin box. The addition of pre-soaks, tire cleaner, triple foam conditioner, air dryers, Rain-X, tire shine, in-bay credit cards, and in-bay bill acceptors, have given the operator additional profit opportunities for their car washes. Also, there are the other profit centers self-serve operators have built into their car wash, including coffee stands, pet washes, and the development of the in-bay automatic. What is it you like best about running a self serve operation? What I like best about running a self serve is the satisfaction of providing a quality service to the public for cleaning their vehicles. Watching customers line up and clean their cars either themselves or going through the in-bay automatic gives me great satisfaction. What is the biggest hurdle facing self serve car wash owners today? The biggest hurdle operators face is competition from the express tunnels that offer the $5 car wash. The competition from the express tunnel is different in other markets around the country, but I would say that’s the biggest hurdle for self serve operators. What do you think a self serve owner/manager should do to improve their business in terms of attracting more repeat customers? Provide a clean, safe and well-maintained car wash for the customers is the best way to attract and keep loyal customers. Make sure your facility has curb appeal, is well lit at night, is cleaned daily and the equipment is kept in top operating condition. What should they do in terms of their car wash equipment? In terms of equipment, my goal is to keep all pieces of equipment operating at 100%, which is why we check on the properties 2 times per day. If there’s a maintenance issue we fix it ASAP so that the customer sees everything working and no “out of order” signs indicating inoperable equipment. Where do you think the self serve car wash model is headed? There’s no doubt the self-service model has retracted with the advancements in automatic tunnel technology. The self-serve business model success appears geographically specific where some self serves are thriving and other markets where they have outlived the highest and best use of the property they sit on. In my market area of the Pacific Northwest there hasn’t been a new self-serve car wash built in the last 26 years. Existing selfserve locations that are well maintained are still profitable and successful operations. What advice do you have for our readers who are new to the self serve industry? New operators to the industry need to learn as much as they can about their operations and equipment. Network with others in the industry or stop by and meet your competition, join regional associations, and join forces with the self-serve car wash online forum. There’s a lot of experienced operators on the self-serve car wash forum that could help the new operator solve problems. What advice do you have for long-term owners? My advice for long-term owners is to identify what it is you want your car wash property to do for you. Are you satisfied with its current operating revenue or do you want to demolish the property and build a mini tunnel? Other questions to ask yourself are: How much longer do you want to work? What other opportunities can you do with the property? Can you lease the property to another operator/family member which will free up some of your time? It is important to start searching out the most viable opportunity that suits your lifestyle. FALL 2019 • 21
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Self Serve Carwash News Fall '19

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